Experts Matter. Find Yours.

Helping or Hovering? The Effects of Helicopter Parenting on College Students’ Well-Being

Want to help your child succeed in college? Resist the urge to hover. “Ask how classes are going, let them know that you love and support them, but let them take the lead on how much information to share,” says helicopter parenting expert Holly Schiffrin. “It’s not your job to remind your child to complete assignments, help them with their work or try to resolve their roommate issues for them.” A developmental psychologist, Dr. Schiffrin has conducted extensive research on helicopter parenting and achieving happiness. Her works have appeared in such scholarly publications as the Journal of Child and Family Studies and the Journal of Happiness Studies. She is co-author of Balancing the Big Stuff: Finding Happiness in Work, Family and Life and has co-authored a chapter in Intensive Mothering: The Cultural Contradictions of Modern Motherhood. “The biggest gift parents can give their children is the opportunity to make their own decisions,” says Dr. Shiffrin. “Parents who “help” their children too much stress themselves out and leave their kids ill-prepared to be adults.” Dr. Schiffrin is available to speak with media regarding this topic. Simply click on his icon to arrange an interview. Source:

America needs a million more nurses – Cedar Crest College is working to fill the void

The United States is facing a critical nursing shortage. According to the American Nurses Association, the U.S. will need to produce more than one million new registered nurses by 2022 to fulfill its health care needs. Cedar Crest College believes its upcoming Nursing Orientation Bootcamp is a critical step on the path to creating nursing leaders, which is the goal of the School of Nursing. This Thursday, Cedar Crest College’s School of Nursing will welcome dozens of students to campus for Nursing Orientation Bootcamp. The purpose of the bootcamp is to prepare students and get them excited about starting the undergraduate nursing program at Cedar Crest College. Nursing faculty and staff will host a number of activities, from exam prep to a scavenger hunt. Approximately 60 students entering their junior year are expected to attend and will be wearing their nursing uniforms for the first time. “If we can start these students off on the right foot, they will have a better chance of succeeding in the program,” said Dr. Wendy Robb, Dean of the Cedar Crest College School of Nursing. “We are confident that in two years, these students will be prepared to enter the workforce to help combat the nursing shortage.” Nursing Orientation Bootcamp Hamilton Boulevard Building Cedar Crest College 100 College Drive, Allentown, Pa. 18104 Thursday, August 16 8:30 a.m.-2 p.m. *The best opportunity for photos and video will be during the scavenger hunt and handwashing demonstration from 12:30-1:45 p.m. Media Contact: Katie Kennedy, 610-740-3790 or katie.kennedy@cedarcrest.edu Source:

Understanding the meaning of America’s monuments

As the debate continues with what to do with Confederate monuments that dot America’s landscape, the experts from the University of Mary Washington have been lending perspective, knowledge and opinion to the conversation. Professor of Geography Stephen P. Hanna is part of a team of scholars from universities across the South who are investigating how enslavement is incorporated in the landscape and narratives of Southern plantation museums. A key part of this work is to suggest ways these museums can rework their tours and exhibits to help the public understand that slavery was central to both the lives of everybody who lived at these sites and to the development of American political and economic systems. Says Hanna: “A year after white supremacists rioted in Charlottesville, it is clear that the underlying issues related to racial justice have not gone away. African-Americans face arrest for simply being in places where whites suspect they don’t belong. Police are more likely to escalate their use of force more quickly when dealing with black Americans. In addition, both Blacks and Latinos are fighting efforts to make it harder for them to vote while Latino Immigrants have to fear deportation and family separation.” He continues: “The struggle over Confederate Memorials and the narratives presented as “history” at southern plantation museums must be seen within this context. The good news is that more people understand that statues of Robert E. Lee and costumed tour guides at plantation museums describing a romanticized version of the antebellum South don’t represent our shared past. Instead they are efforts to write a particular history that denies that our nation’s roots include enslavement of African-Americans and that slavery’s legacy includes the injustices non-whites endure today.” Dr. Hanna is available to speak with media regarding this topic. Simply click on his icon to arrange an interview. Source:

Confederate monuments: How should America preserve and remember its history?

August 12 marks one year since a deadly march in Charlottesville, Virginia, when white nationalists showed up to protest the city's plans to remove a statue of Robert E. Lee, a Confederate general. And one year later, the debates across America, particularly the South, continue about what should be done with Civil War-era monuments in town squares, public parks and other areas of high visibility. Most of the monuments were put in place decades after the end of the Civil War when whites in the South were reclaiming their dominant position socially and economically. So it’s not surprising that Confederate monuments are politically loaded. They were from the beginning, but the society in which the monuments find themselves has changed. What should be done with these monuments? Are they worthy of preservation? Should they be on display in a museum or discarded and forgotten? The pendulum is swinging very hard both ways on what to do, and that’s where the experts from the University of Mary Washington can help. Jason James, associate professor of sociology and anthropology, is a scholar of cultural memory who teaches a unique course called Practices of Memory, which focuses on the ways societies remember and forget the past through monuments and memorials, museums, film, and other media. This includes the debates over Confederate monuments and the commemoration of slavery. Jason is available to speak with media regarding this topic. Simply click on his icon to arrange an interview. Source:

Social media mentions of television advertising

Television advertising is an expensive proposition, so media planners and advertisers are devoting considerable attention to social media mentions of their advertising and the real-time feedback it can provide. David A. Schweidel, associate professor of marketing, and coauthor Beth L. Fossen 16PhD (Indiana U) study this trend by using data from actual television advertising on the broadcast networks and brand and program mentions of those same ads on Twitter. The pair found that television advertising does impact the volume of online word-of-mouth for the advertised brand and the program showing the ad. Ad and brand characteristics played a huge role in creating social media “chatter.” For instance, movie advertisements generated the largest increase in online word-of-mouth. Ads for phones, computers, notebooks, and tablets also created substantial increases in social media mentions. In contrast, apparel, dental care, nonprofit ads, and PSAs benefited the least in terms of online brand chatter. Higher rated programs resulted in more online chatter for the ads shown, likely due to the fact that these programs draw larger viewing audiences. Source:

Populations at risk – how the whole planet is feeling and affected by climate change

The pounding heat of this summer seems like an anomaly, but according to experts, extreme heat waves may be a new reality. The global temperature is rising and the impact of that is being felt on every continent on earth. From Pakistan, to Japan to Mexico to Paris – the rolling waves of summer heat saw temperatures soar. While for some it’s a matter of comfort, the world’s poor and vulnerable populations are going to face serious risk and consequences. For instance, high heat and erratic rainfall can exacerbate drought, and prolonged drought can lead to severe food insecurity and in some cases, famine. Desperation can lead to conflict and worse. The global threat of climate change is very real and will touch every corner of the planet. There are a lot of questions to be answered and that’s where the experts from Catholic Relief Services can help. Lori Pearson leads Catholic Relief Services’ response to the massive impact climate change is having on global agriculture and especially on the lives of smallholder farmers in Africa, Asia and Latin America. She also crafts policy and advocacy recommendations to climate change challenges and global hunger. Lori is available to speak with media regarding this topic – simply click on her icon to arrange an interview. Source:

Baylor Media Expert Shares Thoughts Re: Charges of Biased Media Coverage of Minorities

Early this week, 18-year-old Nia Wilson was stabbed to death on a platform while transferring trains in Oakland, California. Authorities said the attack was unprovoked. Media coverage of Wilson's death included photos from her social media accounts. One California television station chose to share a photo of Wilson, who was African American, holding what appeared to be a gun. The decision to run that particular photo sparked outrage, with many saying the photo added to a trend of a biased media portrayal of minorities. Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media at Baylor University, is an expert on mass media representations of women, minorities and other underrepresented groups. "This incident brings back memories of the shooting deaths of Trayvon Martin and Michael Brown. Media outlets used various photos to portray them as menacing. It also brings to mind the hashtag: #IfTheyGunnedMeDown, which asks the question: 'If they gunned me down, what photo would media use?'" Moody Ramirez said. "Historically, media outlets have used such photos to: 1) frame the individuals a certain way, 2) add interest to the story, 3) stir up conflict. Awareness that this is happening is the best way to stop it in the future. Black Twitter has taken on this cause. In the 'clap back' culture of Black Twitter, news outlets are very likely to get called out for such behavior." Moody-Ramirez is the co-author of the new book "From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender." In 2013, she co-authored "The Obamas and Mass Media: Race, Gender, Religion, and Politics." She also authored "Black and Mainstream Press’ Framing of Racial Profiling: A Historical Perspective." Source:

Reconstructing the past to forecast how climate change may alter our future

The scientific world all agrees – climate change is real, it’s here and it is something we need to know more about. As the climate on Earth changes – everything from temperatures, weather patterns, wind rain and snow will all in some way or another be altered. Even minor and fractional adjustments in some aspects of climate may result in drastic differences to temperatures, precipitation, ocean levels and ecology. In order for us to understand the impacts of climate change and to try and predict how populations will have to adapt scientists at the University of Mary Washington are currently working on a long-term project to re -construct past climate by looking at the geochemistry of oyster shells. This research could prove vital as the Chesapeake Bay region is expected to experience more extremes in precipitation with human-caused warming, so more heavy rain events and more prolonged drought events. These changes in rainfall will cause drastic swings in salinity in the Bay from changes in the freshwater river input. It’s important research and the experts at the University of Mary Washington are available to help explain how oyster shells may hold the answer to the region’s future climate challenges. Dr. Pamela Grothe is an Assistant Professor in the Department of Earth and Environmental Sciences as the University of Mary Washington and is an expert on climate change. Dr. Grothe is available to speak with media regarding this subject – simply click on her icon to arrange an interview. Source:

Using social media to assess public sentiment

Large corporations, government agencies, and political campaigns increasingly are using social media listening platforms and software to monitor public sentiment online. According to research from David Schweidel, associate professor of marketing, and Wendy Moe (U of Maryland), the information gleaned from social media can provide useful insights for decision making, but only if the “comments are measured appropriately.” Since prior marketing research has focused on one social media venue or failed to acknowledge the differences in multiple social media venues, Schweidel and Moe discovered that these measurements of public sentiment fell short. Instead, they analyzed brand sentiment for an enterprise software company and a telecommunications business across a variety of social media platforms. Accounting for factors that varied across different social media platforms, the authors derived a measure of general brand impression (GBI). They showed that general brand impression was a leading indicator of shifts in brand tracking studies and stock price movements. Taken together, Schweidel and Moe’s “measure of GBI effectively captures movement in the underlying sentiment toward the brand.” Source:

Consumer word-of-mouth and social media

Certainly, marketers are well aware of the value of the consumers’ word-of-mouth (WOM) endorsements of a product or service. But the ubiquitous nature of social media demands that advertisers find new ways to tap into how consumers interact and communicate to leverage the power of WOM online. Panagiotis Adamopoulos, assistant professor of information systems & operations management; Vilma Todri, assistant professor of information systems & operations management; and Anindya Ghose (NYU-Stern) take a close look at the role of hidden personality traits of online users and how they play into the effectiveness of product WOM on Twitter. The trio used big data, machine learning methods, and causal inference econometric techniques to study consumer purchases made through Twitter accounts. The research showed an increase in the likelihood of a purchase by 47.58% when there was exposure to WOM tweets from a sender who had similar personality traits to the recipient of the information. The trio found that introvert users were much more accepting of WOM versus extrovert users. They also noted agreeable, conscientious, and open social media users are more effective influencers. The combinations of personality traits of disseminators and recipients of WOM impacted the decision to buy a product, with the researchers noting that a “WOM message from an extrovert user to an introvert peer increases the likelihood of a subsequent purchase by 71.28%.” Source: