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Experts in the Media - With a union drive at Starbucks, reporters are calling Georgia Southern for insight and perspective featured image

Experts in the Media - With a union drive at Starbucks, reporters are calling Georgia Southern for insight and perspective

News in Atlanta is attracting from across the country. A Starbucks tucked away in the Ansley Mall in midtown Atlanta became the third of the popular chain's locations in the state to unionize.  Georgia is not known a union strong state.  But efforts are also on to see an Amazon warehouse in Gwinnett County organized as well. The union push in the Peach State is getting a lot of attention. In a state that has been historically non-union, the battle to organize in Georgia has often been uphill. And in a workforce of 5 million, most efforts may have a minimal impact. Yet in recent months, there have been public signs of union activism: among low-wage marginal workers, long-time unionists pushing for better contracts and — most visibly — upstart efforts in high-profile, non-factory settings like Starbucks and Apple. Maybe it's the tight labor market that gives workers more leverage. After all, the historically low unemployment rate during a time of economic growth has many employers desperate for workers, less able to dictate terms and pay, said Anthony Barilla, Ph.D, economist at Georgia Southern University, who has researched labor issues. "There is a shortage of workers willing to work at the minimum wage or at a wage that simply doesn't mesh with the area's standard of living," he said. "When labor deserves a higher wage, organizing is simply a tool to be used in accomplishing this." July 07 - Atlanta Journal Constitution/Miami Herald There's a lot of interest in the union push in Georgia and a lot of questions to ask: Are perceptions of organized labor changing in the south? What's motivating the union drives? Is it time larger corporations took notice? If you are a journalist looking to know more about this labor trend - then let us help. Anthony Barilla, Ph.D., is an associate professor of economics. He has published research in the fields of labor economics, sports economics and the aspects of economic education. He is available to speak with media about these recent developments - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

2 min. read
Profiling a killer and predicting mass shootings -UMW's Laura Wilson speaks to media in the aftermath of July 04 featured image

Profiling a killer and predicting mass shootings -UMW's Laura Wilson speaks to media in the aftermath of July 04

On July 4, 2022 when people across America were expecting to enjoy a day off and celebrating the country's 245th birthday - another mass shooting occurred. This time it was in Highland Park, Illinois and so far this year, a week has not passed in America without a mass shooting. In the aftermath of the July 4th tragedy - media were clamoring to cover and looking for answers, motives and reasons. UMW's Laura Wilson, a go-to expert on the topic was contacted immediately by media. Even with Crimo's history, it's not as if Absler or anyone else could have predicted that one day he'd be accused of mass murder, experts say. "We don't really know much about how to predict mass shootings, and we don't really have a profile of a shooter, what the characteristics are. They are shared by millions of people," says Laura Wilson, an associate professor of psychology at the University of Mary Washington in Virginia. "There aren't any clear-cut characteristics that we can definitively say, this is the mold." July 11 - ABC News Dr. Laura Wilson is a clinical psychologist whose expertise focuses on post-trauma functioning, particularly in survivors of sexual violence or mass trauma (e.g., terrorism, mass shootings, combat). Her research interests extend to predictors of violence and aggression, including psychophysiological and personality factors, as well as indicators of PTSD following mass trauma, long-term functioning among first responders, outcomes among survivors of sexual violence and the influence of media on mental illness stigma. Dr. Wilson is available to speak with media, simply click on her icon to arrange an interview today.

Laura Wilson profile photo
2 min. read
MEDIA RELEASE: Ten travel tips Ontarians should consider before flying this summer
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MEDIA RELEASE: Ten travel tips Ontarians should consider before flying this summer

CAA South Central Ontario (CAA SCO) has compiled a list of ten things that Ontarians should be aware of if they are considering travelling this summer – both inside and outside the country. “Those who are considering booking a trip should make sure they understand the scope of what travel looks like at the moment,” said Nadia Matos, manager external communications, CAA SCO. “The checklist for planning a trip has changed and we want to help people navigate this new environment. “Airports are experiencing delays with varying degrees of impact, and Ontarians should be prepared.” Through consultation with its top travel agents, CAA SCO has identified ten key considerations that potential travelers may not be aware of. Anyone who is considering travel in the current environment should remember that travel requirements and regulations are continually changing. Expect itinerary changes. CAA SCO travel agents say our members are experiencing schedule changes for flights. Subscribe to the airline’s text message service to be immediately notified of any changes, and book connecting flights with more time in between than you normally would if available. A travel agent is also a valuable resource if this happens. Consider packing a carryon instead of checking luggage. Potential baggage delays mean that your luggage may not arrive with you or take extra time to be unloaded off the plane. If you bring a carryon, make sure it fits the size requirements for all the airlines you are flying on, and with any tour operators. When using a carryon to travel, you still need to follow the 3-1-1 rule: three ounces of liquid, gel, aerosol, cream or paste that fit in one quart-sized resealable bag. If you are checking luggage, make sure your carryon has your hygiene essentials, any medications, and a change of clothing. Expect longer wait times at the airport. The old standby of being at the airport one hour before takeoff for domestic flights and two hours before international flights no longer apply. CAA currently recommends arriving at the airport a minimum of two hours before domestic flight departures and at least three hours for international flights. Make sure all your documentation is in order before you book. Your passport should still be valid six months after your travel date, as this is required in several countries. Passports themselves are taking longer than usual to renew, so it should be done several months before you travel. Each destination has varying documentation requirements, so make sure you fully understand what information you need to have ready and in what format. Buy travel insurance and understand what is covered. Make sure you have $5 million in coverage for emergency medical situations and that illness related to COVID-19 is included. Understand your entitlements for situations like denied boarding in the event of a positive test, trip cancellation or delays, what luggage is covered and what isn’t. Car rentals need to be booked months in advance. High demand as well as a shortage of vehicles means a shortage of rental cars. Some rental agencies, particularly on the east and west coasts, are not allowing vehicles to be rented in one city and left in another. A travel agent can help you navigate this. COVID-19 is still a major consideration. Confirm the COVID-19 situation at destination prior to booking. Understand the risk level associated with travel to a particular destination by checking the Government of Canada Travel Advice and Advisories website. Individual travel advisories remain on a country-by-country basis. It is important that Ontarians understand the ongoing uncertainty associated with international travel, whether that be related to the continued community transmission of COVID-19, or state of health care systems in destinations hit hard by the pandemic. Canadians returning home must have all required documentation loaded onto the ArriveCAN App or website. Stay connected. It is important to have access to trusted, up-to-date information while travelling so you can monitor changing conditions and requirements and adapt accordingly. Bookmark the Global Affairs Canada website prior to departure and check it regularly while abroad. It is also a good idea to sign up for Registration of Canadians Abroad and stay in touch with a family or friend that has knowledge of your travel plans. Find these and more information at www.caasco.com/travel Confirm change and cancellation flexibility with your travel service provider. Many airlines and hotels have been providing more flexibility when it comes to refunds and changes to bookings. Make sure you understand any key dates related to cancellation and changes and whether you are entitled to a refund or a future travel voucher or credit at the time of booking. Be patient, be kind. Around the globe, airlines are dealing with staff shortages and luggage handling back-ups. Keep in mind that the staff at the airports are there to help you, and that things may take longer than usual.

Nadia Matos profile photo
4 min. read
'I knew the men murdered in the Amazon—and their alleged killer' featured image

'I knew the men murdered in the Amazon—and their alleged killer'

On June 5, 2022, Indigenous expert Bruno Pereira of Brazil and freelance reporter Dom Phillips of Britain went missing while working in a remote part of the Amazon. Since then, a suspect in the case has confessed to their murders. But the story hasn't ended there. As journalists and experts take a closer look, the plot behind the story has thickened with politics, Indigenous rights, and organized crime. Scott Wallace, an associate professor of journalism at the University of Connecticut and author of The Unconquered: In Search of the Amazon’s Last Uncontacted Tribes, has worked extensively in Brazil's Javari Valley. He shared his perspective -- as someone who knew the victims as well as the alleged perpetrator, with National Geographic: The increasingly brazen intruders are no longer small-time players with a net or rifle seeking to put a meal on the family table. Members of the Indigenous patrols say that more and more, poaching crews appear to be highly-capitalized ventures, backed by a shadowy network of outside investors with suspected links to the illicit drug trade. Their fishing boats feature high-horsepower motors, and they carry large quantities of fuel, expensive gill nets, ice, and hundreds of kilos of salt to preserve bushmeat and critically endangered pirarucu, one of the world’s largest freshwater fish. In a rare police action, officers in March intercepted fishermen leaving the reserve with two dozen endangered river turtles, 650 pounds of salted bushmeat, and nearly 900 pounds of salted pirarucu. The evident outlays of cash create both the ability and the imperative for fishermen such as Oliveira to head deeper into the Javari territory, stay there longer, and return with hefty payloads to settle their debts. Unconfirmed reports indicate that Oliveira may have owed a Peruvian financier nicknamed “Colombia” more than $15,000 because a load of his contraband had been intercepted by the Indigenous patrols. As intruders penetrate into the depths of the Javari, Indigenous leaders and their allies fear the growing likelihood of a conflagration involving the uncontacted nomads roaming the forest. “They’re definitely putting the isolados—the isolated ones—at risk,” says Orlando Possuelo, Sydney’s son, who is based in Atalia do Norte and has been working alongside Pereira in advising the Indigenous patrols for the past two years. Poachers are pillaging the animals the isolated groups depend on for survival. And uncontacted groups remain highly vulnerable to contagious diseases, for which they have little to no immunological defense. Finally, and perhaps most immediately, there’s the very real danger of violence. “These fishermen don’t hesitate to shoot,” Orlando says. “If they’re willing to kill outside the reserve, there’s no doubt the lives of the isolated ones are in danger.” An uncontacted Indigenous group would have no way to peacefully communicate with interlopers entering their territory. Their likely first response would be to attack, which could provoke a bloodbath when intruders respond to spears or arrows with far more lethal bullets, says Paulo Marubo. “Anyone knows what the results will be between those carrying firearms and those who do not have them.” The hope of averting that alarming possibility was what led Pereira to risk his life. “The greatest concern that I have is the advance of outsiders—be they for projects authorized by the government or illegal players like loggers, miners, and land-grabbers—into the territories of the isolados,” Pereira told me in a phone call in 2019 after he was ousted from heading the isolated tribes department. “At the same time, you have the crippling of FUNAI and the department to protect the isolated tribes. It’s a very dangerous mix.” Scott Wallace is a bestselling author, photojournalist and educator who covers the environment and vanishing cultures worldwide. Scott is available to speak to media - simply click on his icon now to arrange an interview today.

Scott Wallace profile photo
3 min. read
MEDIA RELEASE: Dangerous driving behaviours on the rise in province, says new CAA South Central Ontario survey  featured image

MEDIA RELEASE: Dangerous driving behaviours on the rise in province, says new CAA South Central Ontario survey

Ontario drivers say they aren’t feeling as safe as they used to on highways, and they’re seeing more dangerous driving behaviours on the roads. A new study by DIG Insights on behalf of CAA South Central Ontario (CAA SCO) indicates that 98 per cent of Ontario drivers witnessed unsafe driving behaviours in the past year – up three per cent last year. This increase in unsafe driving behaviours could also explain why six per cent fewer drivers are feeling safe on our roads, specifically on highways with speed limits of 100 km/h. “Ontario police services continue to report significant amounts of speeding, stunt and aggressive driving. Although the pandemic amplified the awareness, the issue was growing well before that,” says Michael Stewart, community relations consultant, Government and Community Relations, CAA SCO. About half of respondents point to speeding as a big problem in Ontario which is no surprise considering the most common behaviour seen was speeding, followed by aggressive driving, unsafely changing lanes and distracted driving. “Traffic returning to pre-pandemic levels could be the reason why we’re seeing this increase in unsafe driving,” says Stewart. “Some drivers even admit to doing it themselves.” In total, 58 per cent admitted to engaging in dangerous driving behaviours. Forty-three per cent of Ontario drivers admitted to speeding, 17 per cent say they’ve driven distracted, eight per cent say they’ve made unsafe lane changes and six per cent have driven aggressively. Most of the time, these behaviours are witnessed on higher-speed highways, says Stewart. “It can be nerve-wracking when you come across a driver who is behaving this way,” he says. “If you do come across a speeding or aggressive driver, the best thing you can do is stay calm, focus on your driving and do not engage with the other driver. "If possible, drivers should safely pull over and call 911 if someone is driving erratically or you believe their behaviour could be an immediate danger to others.” The rise in speeding and stunt driving prompted the Ontario government to introduce tougher fines and penalties in 2021, called Moving Ontarians More Safely Act. While most drivers say they believe photo radar helps deter speeding and that photo radar should be in school zones and community safety zones, one in three Ontario drivers say they try to avoid roads that have photo radar, and 43 per cent say they accelerate after passing a photo radar camera. “Drivers need to be mindful of driving to the posted speed limit, because speeding isn’t worth the risk of a collision, fine or penalty,” says Stewart. Our research partner Dig Insights conducted this online survey of 1,503 Ontario drivers aged 18 and older from April 7 to 14, 2022, as a follow-up to research CAA conducted in 2021.

Michael Stewart profile photo
2 min. read
New LIV Golf series raises plenty of questions and eyebrows featured image

New LIV Golf series raises plenty of questions and eyebrows

When the new LIV Golf series backed by Saudi Arabia came into existence, it raised plenty of questions on who would jump from the PGA Tour to this new league. With guaranteed appearance fees in the millions offered, it wasn’t a huge surprise some of the biggest stars like Phil Mickelson, Dustin Johnson Brooks Koepka and Bryson DeChambeau have decided to join. Some of pushback to the new league comes as a result of the Saudis' track record on human rights issues. The PGA Tour had warned players there would be repercussions of playing in those events and responded by suspending those who are, indefinitely. But can they legally do that? Richard Franza, dean of the Hull College of Business said golfers are independent contractors and the suspensions may end up being challenged in court. “Nothing will be resolved until it goes to court,” said Franza. “I think there are three things that could determine if it goes to court or not. First — if someone is playing LIV Golf wants to play in a PGA Tour event and they are barred. Second — if somehow the stance on majors changes, which I think is very plausible. Third — will these guys be included in the official World Golf Rankings? This is important because the OWGR help determine automatic entry into the majors.” Right now, golf’s four majors, the Masters, U.S. Open, PGA Championship and The Open Championship, are not run by the PGA Tour and have indicated they would not bar those playing in the LIV Golf series. It’s apparent to most this is a money move by the players. With the millions of dollars being guaranteed to Mickelson, Johnson and others, they are securing their future. There are also only eight events in the LIV Golf series with a team component. Each tournament is just three rounds, compared to the four in a PGA Tour event. Franza said they may also be challenging the PGA Tour to change how they do business. “I think in the grand scheme of things the guys would like to stay with the PGA Tour. But for some of them, it’s a way to try to get the PGA Tour to change things. I don’t know if they (LIV players) are looking for guarantees or not, but they’re probably looking for bigger purses, although purses have already gotten pretty big. I think they may want different events that aren’t all stroke play events,” added Franza. In fact, the PGA Tour has recently announced significant purse increases for some of their tournaments as a response to the LIV Golf series. If you're looking to know more about what's next for players and the business side of golf, then let us help. Richard Franza is available to speak with media  – simply click on his icon now to arrange an interview today.

Richard Franza, PhD profile photo
2 min. read
Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market  featured image

Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market

At our webinar earlier this month, we were joined by Wilf Dinnick, a communications and media professional with more than 25 years of global experience as a journalist working in national broadcast, digital and early-stage startups. Wilf has covered major stories for news networks including ABC News, CNN, CBC News and Al Jazeera and is a past winner of the prestigious Edward R. Murrow Award. This vast experience on both sides of the camera has given him a keen understanding of what it takes to secure media coverage in today’s environment. Here are 3 key takeaways you missed: #1 The Odds of your Media Pitch Resulting in Coverage are Disappointingly Low - And the Trend is Not Good Wilf Dinnick discussed the sobering stats from a study of over 400,000 pitches conducted by Propel media that reveal that only ⅓ of emails sent to journalists are opened. But equally disappointing is the fact that only 3% of pitches result in coverage and this trend appears to be continuing. What Dinnick went on to explain is that “journalists see many pitches as an interruption as most fail to clearly demonstrate relevance to the stories they want to publish for their audience. #2 Journalists are Busier than Ever. So You Need to Connect with Them In Places they are Going for Story Ideas and Expert Sources Dinnick also shared some important data that reveals how journalists are spending their time. Where they get their story ideas and how they search for experts. This helps explain the diminishing rate of return on traditional media pitches. For instance, Twitter remains dominant as a platform used by journalists to quickly discover trending stories. So making your story ideas more discoverable with appropriate hashtags on social is an important way to promote your experts in the flow of the conversation as a story is breaking or emerging. Wilf also highlighted the importance of dialling into the daily news cycle by looking in the same areas journalists are going for their ideas. The latest research reveals that journalists find newspapers and magazines most valuable. Why? Sites such as the Washington Post, CNN, BBC, New York Times and Axios are well funded and resourced to develop the longer format, well-researched stories. They often focus on exclusive stories and break important news that is echoed through other outlets. And they set the pace of the news cycle as it echos through regional news outlets where journalists look to localize the story for their audiences. Closely monitoring these sites allows you to be in touch with the key stories and offer clear value to journalists, by offering your experts who can help explain key developments in the context of their research or localize the story for a regional audience. #3 There are Ways to Beat the Odds and Improve your Media Coverage by Following Proven Best Practices When Pitching Despite the poor odds when pitching journalists, there is hope for media relations and PR pros. Dinnick unpacked a number of important best practices that can substantially improve your odds. Drawing on research from a number of media organizations that track journalist engagement, he laid out a number of guidelines that you should be following when putting together your media pitches. Some of these included: Timing Your Pitch Journalists are more receptive to pitches early in the day between the hours of 5am and 11am. This is when the stories are breaking and work is being assigned - and journalists are looking for expert sources. Also, there is evidence that pitching earlier in the week on a Monday or Tuesday yields better results. Keeping it Brief The research Dinnick presented on the profound changes that have been happening in Newsrooms and the overload that journalists are experiencing underscores the importance of being to the point with journalists. That begins with understanding how journalists are spending their day - glued to mobile devices. “This impacts how you need to write subject lines that generate curiosity and fit into mobile devices, given the limited set of characters they can display,” said Dinnick. He also shared stressed research that shows the body copy of a pitch should be under 200 words. Mind the Links Loading a journalist up with lots of links to research, videos, and media coverage in the body copy of your pitch may seem like a good idea to help them evaluative a story idea But this is a no-no. It creates unnecessary clutter and detracts from the key messages you want them to focus on. Instead, journalists report they want as few links as possible. Wilf Dinnick recommends 1-2 links max. It’s important to note that this will present a challenge if you don’t have your content organized into comprehensive expert profiles which include important information that journalists want to see such as past media and speaking appearances, research, publications, education/credentials, affiliations etc. There was a lot to take away from this session which was jam-packed with research and best practices for media relations and PR pros. However, perhaps the most important lesson was how to ”flip” the traditional approach to pitching 180 degrees - starting the pitch process by first developing “owned” content that gets published to your website. As Wilf Dinnick stated, “you have to think like a journalist” as you approach the story ideas you want to pitch. Start with owned content and publish stories that focus on your experts which clearly show them to be relevant and credible while making their work more engaging and human through visual media helps “set the table for the journalist.” If it’s well structured and engaging, it gives journalists the added context they need to immediately understand how your pitch is relatable to their audience. What’s most powerful about this approach is that it helps media relations and PR pros avoid the “earned media trap.” Instead of being overly focused on coverage, we can think more strategically about the value we bring to the organization as storytellers to create quality “owned” content that boosts search engine (SEO) authority and PageRank as well as site engagement with visitors to boost reputation, relationships and revenues. It was clear from the many examples shared by healthcare organizations, universities and associations that this approach is where the real gains can be made. And how media relations and PR pros can show more tangible value to their organizations. Stay tuned for more on this topic of owned content and how it helps improve your media coverage as we explore this in our next post. To see the entire webinar, make sure to sign up for BrightTalk to watch the full webinar here.

Peter Evans profile photo
5 min. read
UCI experts available to discuss Roe v. Wade ruling featured image

UCI experts available to discuss Roe v. Wade ruling

With the Supreme Court set to rule on Roe v. Wade, UCI would like to provide experts you can reach out to for comment: • Michele Goodwin, Chancellor of Law at UCI’s School of Law, focuses on constitutional law, torts, health law, and feminist jurisprudence. An internationally renowned pioneer and pathbreaker, She has spoken often to media about reproductive rights issues and the Roe vs. Wade issue. Goodwin has helped to establish the field of health law and subspecialties in law and medicine, including biotechnology and biosciences and the law, as well as race and bioethics. Her scholarship has been cited by courts, congress, civil society organizations, and news media worldwide. If you are interested in speaking with Michele, you can reach her directly at (773) 543- 6160 or mgoodwin@law.uci.edu. • Aziza Ahmed, UCI professor of law, examines the intersection of law, politics, and science in the fields of constitutional law, criminal law, health law, and family law. Her work advances multiple scholarly conversations including those related to law and social movements, race and the law, and feminist legal theory. You can reach Aziza on her mobile at (510) 778-3031 or coordinate with our team for an interview. • Charles Anthony “Tony” Smith, UCI professor of political science and law, received his PhD from the University of California-San Diego and his JD from the University of Florida. His research is grounded in the American judiciary but encompasses work in both comparative and international frameworks using a variety of methodologies. The unifying theme of his research is how institutions, and the strategic interactions of political actors relate to the contestation over rights, law & courts, and democracy. He has published seven books and more than 30 articles on the history and politics of the Supreme Court. You can reach Tony via email casmith@uci.edu. • David Meyer, professor of sociology, political science, and planning, policy & design, can discuss the effect of the decision on political mobilization, especially the anti-abortion and abortion rights movements. He can also talk about those movements and the courts more generally. You can reach David via emaildmeyer@uci.edu.

2 min. read
Covering SCOTUS? Our experts are ready to help with your stories
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Covering SCOTUS? Our experts are ready to help with your stories

It's looking like the next couple weeks could be busy and monumental for any reporter covering the Supreme Court. Important decisions are coming down regarding abortion, environmental protections, gun laws and more. It will be a busy news week; if you are a reporter the time is now to line up your expert sources and key contacts. If you are a journalist covering the Supreme Court and how these decisions are impacting American life and politics, that’s where Augusta University can help. Dr. Martha Ginn, professor of political science at Augusta University, is an expert on the judicial process, constitutional law and the U.S. Supreme Court. Dr. Ginn is available to speak with media about this topic — simply click on her icon to arrange an interview today.

1 min. read
MEDIA RELEASE: CAA survey says gas prices affecting summer travel plans featured image

MEDIA RELEASE: CAA survey says gas prices affecting summer travel plans

Rising fuel prices means those heading out on road trips this year are being forced to make adjustments. A recent survey conducted by CAA South Central Ontario has found that rising gas prices are having an impact on road trip plans now that gas is higher than $2 per litre. Seventy-six per cent of those surveyed say they have a road trip planned within the province this year, while 26 per cent are planning an out-of-province road trip, and 23 per cent are planning to drive to the US. Of those who are planning a road trip, 64 per cent of these respondents said gas prices are likely to impact their road trip plans. While some are limiting the number of trips they take overall or driving shorter distances, some travelers are planning around gas prices, and others are adjusting their budget to accommodate fuel prices during their trip. As we transition into summer, there are easy ways to save money on fuel. This includes controlling speed and limiting hard stopping, avoiding unnecessary idling, and being mindful of your vehicle’s temperature. Savings can also start at the pump, as CAA Members save 3 cents per litre when filling up at select Shell gas stations. More summer fuel saving tips: Don’t start your car until you need to – your vehicle will “loosen up” as you drive. Turn off your vehicle if you’re going to be waiting for longer than a stoplight. Avoid “jackrabbit” starts and hard braking. Fuel economy peaks between 80-90km/h. Use cruise control to maintain your speed to get more distance out of your fuel tank. Gradually cool down your vehicle by first rolling down your windows to air out the vehicle, then turn on your air conditioning gradually. Close your windows and sunroof when highway driving, and use a window shade when the car is parked to help keep the vehicle cooler Keep your tires at the manufacturer’s recommended pressure. Set a reminder on your phone to check it monthly. Plan your route to avoid backtracking and unnecessary mileage. Planning is essential to ensure road trip safety. “We recommend you plan routes ahead of time and share them with someone, bring a map as a backup to your GPS, and check the weather ahead of time,” says Kaitlynn Furse, Director of Corporate Communications, CAA South Central Ontario. “We recommend a daily driving maximum of 800km per day with 15-minute breaks every two hours to ensure you are well rested before you get behind the wheel.” Be sure to pack your CAA membership or download the CAA app for peace of mind on the road. As a part of planning a trip, it’s important to ensure your vehicle is safe and reliable. Here are some ways to get your car road trip ready: Check your tires. Ensure the tire pressure meets the manufacturer's recommendations to improve your vehicle's handling and extend the life cycle of your tires. Top up your fluids. Consider packing extra summer washer fluid and change your oil if you are close to your regularly scheduled appointment. Clean your windshield. Clean any debris inside and out and replace worn wiper blades. Check your lights. Make sure your headlights, brake lights and turn signals are working properly. If you have kids, teach them about road safety by involving them in the process. Test the battery. Intense heat can cause just as much havoc on your car battery as the frigid cold. If your battery is older than three years, have a professional test your car battery and replace it. CAA Battery Service will test, boost or replace your battery. Pack an emergency roadside kit. Whether you buy a pre-assembled kit or create your own, it should include a few essentials like a flashlight, jumper cables, working jack cellphone battery charger, water and non-perishable food. Double check your licence plates are renewed. Doing a quick spot-check online is easy and will help you avoid the risk of getting a ticket. Renewing your licence plate is free. For CAA Members, when you run out of gas, a limited supply of gasoline will be delivered to your disabled vehicle to enable you to reach the nearest open service station, or in accordance with towing service provisions, a tow will be provided to a facility where fuel is available. Specific brands or octane ratings cannot be promised. CAA surveyed 1,697 respondents via a CAA Member Matters Panel in South Central Ontario from May 27 to June 5, 2022.

Kaitlynn Furse profile photo
3 min. read