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High tensions in Hong Kong. Let our experts help with your ongoing coverage
It’s been more than 10 weeks of protests in Hong Kong and tensions are rising. With thousands taking to the streets, airports closed and clashes between protesters and police escalating – the world is watching to see just how patient the Chinese government will be with those demanding freedom and democracy. This isn’t the first time descent has taken place in China. But looking back 30 years to The Tiananmen Square, some are wondering if much has changed when it comes to actual calls for change in the new world power that is China? If you are a reporter covering this story and need a supporting source, expert opinion or global perspective on what is going on, why and what the potential outcomes may be – then let our experts help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the current situation in Hong Kong, simply click on his icon to arrange an interview.

Conspiracy Theories & Social Media
A recent Rolling Stone article examining an FBI memo focused on the spread of conspiracy theories includes analysis from Kathleen Stansberry, assistant professor of strategic communications. The article was prompted by reporting by Yahoo News on the memo, which cited a number of violent incidents believed to be linked to conspiracy theories and offered that "these conspiracy theories very likely will emerge, spread, and evolve in the modern information marketplace, occasionally driving both groups and individual extremists to carry out criminal or violent acts." In the Rolling Stone article, reporter EJ Dickson focused specifically on the activity of QAnon, a far-right conspiracy theory about a supposed "deep state" effort targeting President Donald Trump and his supporters. In the article, Stansberry explains the role that social media — in particular the YouTube and Twitter platforms — have played in propagating these theories and why conspiracy theories can be so dangerous. This, says Stansberry, is precisely what makes conspiracy theories so dangerous: because they are impossible to disprove, any outsider attempt to poke holes in them is always viewed as just another sign, just another breadcrumb, just another reason for you to keep fighting to get the real story out into the world. “You’re trying to share the truth as you see it, and there’s some reason why that truth is being hidden,” she explains. “If you truly believe in the conspiracy theory, then you’re David against Goliath.” She suggests that the memo “could certainly have stoked some of the desire for people to push what they see as their truth out.” If Dr. Stansberry can assist with your reporting about social media and the spread of conspiracy theories, please reach out to News Bureau Director Owen Covington at ocovington@elon.edu or (336) 278-7413. Dr. Stansberry is available for phone, email and broadcast interviews.

Central American Aid & Immigration
Assistant Professor Carmen Monico recently penned an article examining the Trump administration’s plan to use cuts in aid to El Salvador, Guatemala and Honduras to pressure those countries into curtailing the migration of their citizens to the U.S. The article, “Is Cutting Central American aid going to help stop the flow of migrants,” was first published by The Conversation, and has been picked up by a variety of media outlets. In her research and as a media resource, Monico draws from her work in Guatemala examining how programs to reduce crime and violence in the country can help retain at-risk youth who may feel pressured to leave their home country. She has extensively examined the forces that have compelled unaccompanied children and teens from Guatemala, Honduras and El Salvador to leave behind their homes and families. If Dr. Monico can assist with your reporting about these complex immigration issues, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Monico is available for phone, email and broadcast interviews.

'The wrong way to fix social media'
In a recent column published by the St. Louis Post-Dispatch, Associate Dean and Professor Enrique Armijo of the Elon School of Law addresses flaws in a plan to crack down on social media content many find objectionable. Armijo, an expert on how new technologies affect free speech issues, explains how the Communications Decency Act prevents internet websites and applications from being liable for the content of their users. Now more than 20 years since that protection was codified, there is a movement to legislatively revoke that immunity from liability as debate about whether internet platforms should assume more responsibility for the content they publish and distribute. Anyone who calls himself a conservative should be embarrassed to be associated with this idea. As an initial matter, the legislation ignores the fact that a publisher's decisions as to what to publish are protected First Amendment speech. Armijo goes on to note that "the actual First Amendment rights of platforms cannot be sacrificed to protect rights of access to the platform's users claims but don't exist. We can all hope that neutrality will guide the hands of power, but the government cannot command neutrality from the powerful." If Dr. Armijo can assist with your reporting about free speech, social media and new technologies, please reach out to News Bureau Director Owen Covington at ocovington@elon.edu or (336) 278-7413. Dr. Armijo is available for phone, email and broadcast interviews.

Buying local? Higher price means higher quality in consumers' minds
BLOOMINGTON, Ind. -- Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities. The study, published in the Journal of Marketing, suggests that marketers can use this understanding of local identity versus global identity to shape consumers' price perceptions and behavior. "Consumers tend to use price to judge a product's quality when their local identity is most important to them," said Ashok Lalwani, associate professor of marketing at Kelley. "When promoting high-priced or branded products, marketers can situationally activate consumers' local identity. To accomplish this objective, businesses can encourage consumers to 'think local' or employ local cultural symbols in advertising and other promotional material. The researchers also suggested that the opposite was true for low-price products. "Discount stores, such as dollar stores, should discourage consumers from using the price of a product to infer its quality," Lalwani said. "They would be better served by temporarily making consumers' global identity more prominent. Cues in advertisements that focus on a product's global appeal would help achieve that goal." Many companies find it difficult to set and increase prices in the digital marketplace because of the pricing transparency of the internet, consumers' deal-seeking attitudes and global product availability. For their study, Lalwani and his colleagues conducted in-depth interviews, two field studies and seven experiments, and reviewed secondary data. In their interviews with 15 senior-level managers from Fortune 500 companies, they found that while the executives considered local or global communities in their pricing decisions, none knew when such strategies were effective or why. For example, an executive at a snack food maker told them, "It is important to have a reasonably high price since it communicated 'premium-ness' and then reinforce it with advertising and packaging. But we don't know for sure why such consumers prefer premium brands." A pet products manager said, "In dog sweaters, it is difficult to judge quality, so I am sure that my pet parents use price, in addition to other factors, to choose." Through the field studies, experiments and secondary data, the researchers found that when consumers choose to identify more with others around them, they perceive greater variance among brands, which increases their reliance on price as a cue to judge quality. Past research has found that consumers from more globalized countries and communities, such as the United States and its larger cities, often have a stronger global mindset because they interact with many types of people and cultures and hear news from abroad. In contrast, those living in smaller population areas or from isolated or insular nations often have a stronger local identity because they have less access to other cultures. This paper provides useful guidelines for firms to adapt strategies for different regions and address whether companies should be more locally or globally oriented. "For products to be marketed to the places where people tend to have a more local identity (such as rural areas), local flavors and ingredients can be used in the products. As these consumers are more likely to make price-quality associations, marketers may not need to allocate much ad budget to convince consumers about price-quality associations," Lalwani and his co-authors wrote. The opposite is true as well, according to the authors, indicating that in more metropolitan areas, consumers most often don't have an established connection between price and quality. For marketers, this means that putting additional effort into differentiating their brand will help consumers associate a higher price with higher quality. Lalwani is in the process of reviewing results of a large-scale national survey of the U.S. that measures which states tend to have more of a local identity versus a global one, for a follow-up study. His co-authors on the paper, "How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance," are Zhiyong Yang of the University of North Carolina, Sijie Sun of the University of Hawaii at Hilo and Narayan Janakiraman of the University of Texas at Arlington.

Cord blood awareness – let our experts help with coverage
July is Cord Blood Awareness Month. In the simplest of terms, cord blood is found in the blood vessels of the placenta and the umbilical cord and collected after a baby is born and after the umbilical cord is cut. The benefits of cord blood transplantation are many, according to the Human Cord Blood Stem Cell Core Laboratory at Augusta University: Can be stored for personal use (biological insurance) or donated for others to use Important for ethnic minorities for whom bone marrow donors are difficult to locate Less risk of infectious disease contamination Less stringent HLA-matching required for use in transplantation Fewer side-effects after transplantation Cord blood transplantation can be used in the treatment of leukemia and other blood disorders, sickle cell disease, bone marrow failure diseases, immune deficiency diseases, neuroblastoma and more. “Cord blood is useful because it is a source of stem cells that form into blood cells. Cord blood can be used for transplantation in people who need regeneration, that is, ‘regrowth,’ of these blood-forming cells,” says Keith Wonnacott, Ph.D., chief of the Cellular Therapies Branch in FDA’s Office of Cellular, Tissue, and Gene Therapies. “For instance, in many cancer patients, the disease is found in the blood cells. Chemotherapy treatment of these patients kills both cancer cells and the healthy blood-forming stem cells. Transplanted stem cells from cord blood can help regrow the healthy blood cells after the chemotherapy.” – USFDA website Cord blood and stem cell research are often in the news and sometimes even the subject of serious debate. Are you a journalist looking to cover Cord Blood Awareness Month, or do you have questions for ongoing stories? That’s where our experts can help. Dr. Jatinder Bhatia is an expert on infant nutrition, neonatology, and ECMO for the Medical College of Georgia at Augusta University. Dr. Bhatia is available to speak with media regarding cord blood, its uses and the research behind it – simply click on his icon to arrange an interview.
Modernizing rural health – what it could mean for America
For Americans living outside of cities and in rural and sometimes remote areas of the country, the concept of readily accessible health care just isn’t a reality. However, the idea of expanding broadband internet into rural communities to improve access is one that shares support from all sides of the political spectrum. Just last week, an expert from Augusta University was called up to speak before lawmakers in Congress on the need for this technology and who it could best serve. "Broadband is the gateway to rural schools, businesses and health care providers," said Rep. Angie Craig, a Democrat from Minnesota. Lawmakers raised concerns about the dwindling number of hospitals in rural areas and the need to be competitive when recruiting corporations to do business. "Just the ability in rural America for a physician to pull up an X-ray at their home instead of having to drive to the hospital to look at a patient to know if that is something that’s an emergency," said Rep. Austin Scott, a Republican from Georgia. "One of the biggest needs is tele-psychiatry and tele-mental health," said Dr. David Hess of the Medical College of Georgia. - Spectrum News 1 - July 11 It’s an interesting topic and one that is gaining a lot of attention. How many rural Americans are without access to a doctor or hospital in the country? How much money could be saved by expanding online health care? Online is a viable solution, but are there drawbacks or concerns for patients? And how could expanding broadband and digital health care support issues like mental and maternal health across rural America? If you are a reporter covering this topic – that’s where our experts can help. Dr. David Hess is dean of the Medical College of Georgia and executive vice president for Medical Affairs and Integration at Augusta University. He also helped develop the REACH telestroke network in rural Georgia that now includes about 30 hospitals. Dr. Hess is available to speak with media regarding this topic – simply click on his icon to arrange an interview.

Online extremism and hate groups
A recent episode of the Reveal podcast from The Center for Investigative Reporting and PRX titled "Hate in the homeland" features insights from Megan Squire, professor of computing sciences. Squire, who has conducted research into online networks of hate groups, participated in the discussion about how those groups are managing to remain online despite efforts to silence extreme sites. Squire recounts hearing the news about a gunman killing dozens of Muslim worshipers in Christchurch, New Zealand, and the discovery that he had posted a manifesto online. "I had already been collecting these hate manifestos from different killers, trying to do some text mining on them to see what themes they were taking from on another, to see if they were radicalizing one another," Squire told the podcast host. Squire collected what ended up being multiple versions of the shooter's manifesto posted online, but that there were only slight variations. "They were treating the manifesto as an artifact, almost a holy artifact," Squire said. She found something different with the livestreamed video of the attack, which others were changing significantly — creating memes, adding soundtracks, adding clips and artwork. That made it significantly harder to remove from the internet, she said. Source: If Dr. Squire can assist with your reporting about online extremism, please reach out to News Bureau Director Owen Covington at ocovington@elon.edu or (336) 278-7413. Dr. Squire is available for phone, email and broadcast interviews.

Democratic Presidential Debates
Jason Husser, director of the Elon University Poll and associate professor of political science, recently offered his thoughts about the crowded field of contenders for the Democratic presidential nomination, and how viewers can assess the performance of the host of candidates during televised debates. "It's easy to think about these debates in terms of a sports metaphor — who won?" Husser says. "If we think about these debates as a game, that would mean you have 20 teams on the field, you have an unclear set of rules that change depending upon who you're talking to about how you score points and what it takes to win. And you have refs that are biased ... . When we think about these debates, especially about who won and who lost, we miss a real opportunity to learn about the candidates." The Elon University Poll will be offering valuable insight into what's on the mind of N.C. voters leading up to the 2020 elections, with North Carolina to host the GOP Convention in August 2020 and sure to be a battleground state again. If Dr. Husser can assist with your reporting about the 2020 presidential election and N.C. politics, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Husser is available for phone, email and broadcast interviews.

Trained and happy - are you investing in your staff?
A new report released this June overwhelmingly shows that Canadian companies need to invest in their employees if they want to grow. The Navigator: Made for the Future Report surveyed 2,500 businesses in 14 countries and territories - 200 of them in Canada. The survey found that in Canada: Nearly half of those surveyed plan to boost spending on skills training for their staff in the next two years. 47% said their companies planned to spend more on training employees. 42% said they'd spend more on employee satisfaction and well-being. While 54% of the surveyed Canadian business leaders said their companies would make investments that fall under the category of research, innovation and technology, Dan Leslie, deputy head of commercial banking for HSBC Bank Canada, said the results show that technology is only half the story. "Tech adoption brings improvements but also creates the need for new skills," Dan said. "The priorities have shifted since some of our last surveys away from trade or capital investment and more toward investment around the well-being of their workforce." "Given labour market experts predict that many of the jobs people will hold in the future haven't even been invented yet, investing in adaptable employees is good business sense", Dan said. CBC June 26 How much should businesses be investing? What's the cost of programs and training? Is there a tax benefit or assistance small companies can access to assist with costs? Does location play a factor? There are many questions to be answered, and that's where our experts can help. Andrea Bruley, Senior Manager at Freelandt Caldwell Reilly LLP, is an expert in the areas of owner managed business, mentorship, accounting and not-for-profit accounting. You can contact Andrea regarding this topic by clicking the contact button below. Sources:





