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MEDIA RELEASE: Winter weather looming: CAA Manitoba advising motorists to prepare for the unexpected
Winnipeg, MB, November 04, 2021 – As temperatures drop and winter approaches, it’s a reminder that unpredictable driving conditions often come when we least expect it. CAA Manitoba (CAA MB) is advising motorists to get their vehicles ready now before wintry weather hits. “It’s time to prepare your vehicle by installing winter tires and getting your battery checked by a professional,” says Heather Mack, manager of government and community relations at CAA MB. “We are encouraging motorists to be winter wise and plan ahead for heavy snowfalls, slippery road conditions and frigid temperatures before they happen.” Winter tires take on all the challenges brought on by cold weather including snow, ice, slush, wet and dry roads, but to fully optimize your vehicle’s handling, stability and braking it’s important to install four matching tires once the temperature consistently dips below 7°C. “Compared to all-season tires, winter tires stay flexible in cold temperatures—whether or not there’s snow on the ground—giving you better traction,” says Mack. “This may reduce your stopping distance by a few feet which can be the reason for preventing a collision.” Save time by getting your tires changed right in your driveway by booking CAA’s Mobile Tire Change service and enjoy convenient, safe and reliable at-home assistance performed by expert technicians. While installing your winter tires, CAA recommends also asking your mechanic to check your car battery. “Even a fully charged battery can lose power when the temperature dips below 0° Celsius,” says Mack. “It’s important to have your car battery tested in the fall to ensure it’s ready for the winter.” If your battery is giving you problems or you are unsure if it’s time to replace it, you can call CAA’s Mobile Battery Service at *222 to have a trained CAA MB Battery Service Representative come test your battery and provide a helping hand. Not sure if your car battery will make it through the winter months? Watch for the following warning signs that a battery may need to be replaced: Your vehicle cranks slowly when trying to start. It takes 175 to 250 amps of battery power to get a car going. If your car is slow to start, you might be dealing with an insufficient charge. Your headlights dim while idling. When idle, a car may draw more power than the alternator alone can produce, so your battery kicks in. If your headlights dim when you are idling but brighten when you rev the engine, it could mean a drained battery. Your digital systems power down quickly. Electronics like the radio, GPS, dash cams and other accessories, especially in modern cars, use battery power when the engine is off. If they stop functioning properly, it could suggest a weak battery. You hear a grinding, clicking or buzzing noise when you turn on the ignition. It’s important to be able to distinguish the reason why your vehicle may be making noises, usually, these sounds mean your battery has lost its charge but if you’re still unsure, get your vehicle checked by a professional. Your vehicle has stalled. The stored energy in your car battery is essential for starting the engine, without its juice, you won’t be going very far.
Building Your Own Expert Network - How Expert Personas Help you Organize & Develop Your Talent Pool
As business continues to evolve at an unprecedented rate, companies need new ideas and strategies that help them rapidly transform to keep pace and grow. This explains the massive popularity that expert networks are having as companies look to connect with subject-matter experts with specialized sector and functional expertise who can accelerate their transformation efforts. Expert networks now represent a multi-billion dollar industry, helping companies in a variety of ways. From helping build primary research to assessing new market or acquisition opportunities to conducting due diligence for new technology purchases or competitive benchmarking, expert networks provide a valuable service. While many companies are increasing their use of traditional expert networks, there is also a trend toward organizing and developing internal talent by implementing a "knowledge management platform" or "employee skills marketplace." These can also be extended to engage broader audiences when experts are listed publicly as part of an Expert Center, Media Room, or Speakers Bureau. Depending on the scope and market visibility organizations wish to commit to in sharing their expertise, such programs can yield the following benefits: Improved access to shared knowledge throughout the organization Faster innovation through an improved discovery of key experts available for project opportunities Higher amount of cross-functional engagement between departments A more collaborative relationship with employees through better knowledge engagement and skills development Less reliance on outside consultants and traditional expert networks Improved brand reputation by engaging experts in thought leadership activities Increased media coverage and speaking engagements Improved business development opportunities by engaging experts earlier in the sales process Improved connection with the local community Additional ways to foster Diversity, Equity, and Inclusion throughout the organization What is an expert network? An expert network is a service that matches clients with experts who are willing to share their knowledge and advice via short conversations. These are usually in the form one hour long expert interviews conducted with the client. Expert networks such as GLG, AlphaSights, Guidepoint Global, Third Bridge, and Coleman Research help match the client's interest to specific experts in their private database of experts on call. They also look after logistics such as scheduling the expert interviews and have detailed processes for qualifying experts to ensure compliance with the exchange of information. And they handle time tracking and billing of interviews which are typically charged based on an hourly rate. They also handle the payment of fees to the experts following the interview. Building your own knowledge platform There is a growing trend towards organizing their expertise given the profound challenges organizations are facing. And these challenges didn’t just start when the pandemic hit. In a recent Deloitte survey, 63% of executives reported that work in their organizations is currently being performed in teams or projects outside of people’s core job descriptions, 81% say work is increasingly performed across functional boundaries, and 36% say work is increasingly being performed by workers outside of the organization who don’t have defined jobs in the organization at all. Yet fewer than half (42%) of respondents say their organization’s job descriptions do an “excellent job” of specifying the work that needs to be done in their positions. As work becomes far more fluid, packaging skills into rigid job descriptions leads to a lot of untapped human capital in organizations. It’s an issue that hasn’t gone unnoticed by leadership. Research shows that only 18% of executives strongly agree that their workforce is using their skills and capabilities to their fullest potential. 85% of HR and business executives say organizations should create more agile ways of organizing work to improve speed and swiftly adapt to market changes. These issues underscore the need to better organize and develop internal talent by implementing a "knowledge management platform" or "employee skills marketplace." This is for a variety of reasons. With vast amounts of acquired knowledge pooled across various departments and teams, it can be difficult for other employees to access this knowledge when it is outside their area of expertise - as the old saying goes, “people don't know what they don't know.” Organizing your expertise for external audiences also can provide huge benefits for building reputation, relationships, and revenues. How to position your experts as industry thought leaders More and more organizations are looking at employees who can advance their innovation efforts internally, often as part of a cross-functional team or special project. And there are also important revenue-generating activities, such as sharing research and perspectives through content generation (blogging, webinars, podcasting) or speaking (at internal events, industry conferences, or as an expert source for media interviews). Determining how to best identify and put experts to work isn't a simple process. That's because to do this right requires a more disciplined approach to assessing and developing the talent across your organization. One that goes beyond linear career paths and traditional job titles we assign to employees. It also requires a more progressive approach to diversity and experience. One that is not simply correlated to seniority or authority in an organization. Given the current state of the talent market, most organizations are also recognizing the importance of managing their talent, listening more to employees, and helping them achieve their goals - both professional and personal. And that extends to how best to tap into their skills that can benefit the organization both internally and externally. That's why we developed a talent framework that helps identify opportunities where subject-matter experts can best contribute as well as potential options for professional development. To make this process more intuitive, we have developed a model that outlines 4 "expert personas" that detail the various characteristics related to experts in an organization along with a potential development path. Level 1: Experts in the "Practitioner" persona group can offer their organizations a wide range of skills. Our research and in-field experience with companies focused on innovation reveals that organizations can realize significant gains by tapping into this broad pool of talent. To better engage practitioners, we have helped universities better engage their Ph.D. candidates who are approaching graduation to conduct research and writing content that promotes their work and institutional brand to prospective students or donors. This also extends to corporate innovation. A recent example of this was our collaboration with a Fortune 500 company in the CPG sector, where we completed the build of an internal expert network. One of the key challenges this organization faced was the inability to quickly engage with “practitioners” - subject-matter experts across the organization who could help with specific R&D and innovation projects. While this organization had legacy HR and intranet communication platforms, they had experienced a number of challenges engaging their researchers. To make things worse the pandemic forced many to work from home, creating the need for more opportunities to engage online. They needed the ability to conduct simple searches to find other researchers relevant to their work who could help them with projects. Our research/writing team started the process by taking an inventory of experts and then developed profiles for each researcher in collaboration with the company’s research/innovation team using the ExperFile SaaS software platform. With the unique data structure used to categorize this broader set of biographical information, we then enabled advanced search capabilities to build a private, SOC2 (security) compliant expert network which was easily integrated into their existing talent platforms. With thousands of researchers across the globe, they now have the ability to quickly search for experts on areas such as skills, topics, work experience, research publications, company/industry experience and IP/patents. It’s important to note that activating all this hidden expertise not only lays the groundwork for faster innovation. It also can reduce the fees associated with outside expert networks and consultants, maintains tighter internal control of proprietary research information and forges stronger collaborations between experts across the globe. Level 2: The "Ambassador" category represents experts with a more developed set of skills and a reputation both inside their organization and within their community of practice. Working with them to generate more exposure through internal speaking engagements and within their local community is a great way to create market visibility. For example, we have worked with a number of professional services firms to make experts at this level more visible in their local markets. Building reputation and generating new client opportunities with thought leadership activities such as blogging, webinars and speaking at local business events or on podcasts is a proven way to tap into this talent. These activities have allowed organizations we have worked with to bring in new clients and increase revenues across various practice areas. Ambassadors are also perfect for involvement in on-campus recruitment events where competition for talent is high. Particularly in fields such as engineering, law and accounting. One way to make these experts more approachable to a wider audience is by creating a speaker’s bureau. Remember that not all your experts will be comfortable speaking to the media, however, they can still meaningfully contribute as a keynote speaker or panelist at an event. Organizing your experts on key topics enables local event and conference organizers to find you more easily in Google search results and on your website. In addition to getting your experts on the podium, it’s a proven way to get your expert's guest appearances on webinars and podcasts. Given the growing importance of these channels, we recently formed partnerships with the leading marketplaces for webinars and podcasts - BrightTalk and Podchaser to help our clients promote their experts for speaking opportunities. Level 3: Experts in the "Authority" category have developed a strong reputation as an expert in their field, often speaking at academic or industry conferences. At this level, they have also developed a degree of proficiency in speaking as an expert source with the local or national media. They can be found speaking as a guest on podcasts to share their knowledge and are often active on social media. In higher education, these people are critical to helping media relations and other departments generate media coverage that is essential to building a reputation. We have worked with many organizations that effectively engage their Authorities by staying connected to their research and publications and collaboratively creating regular content with them to reach a broader audience. You will find regular opportunities to boost coverage with local and national media by utilizing this group of experts. We work with media teams to conduct Google Search (SEO) analysis to identify what topics their target audiences are searching for. This allows them to more strategically focus on key experts to promote. They are also focused on delivering more engaging content formats such as video interviews and Q&A to boost Google PageRank and audience engagement across their website. And they are working collaboratively with their faculty to post media advisories and a regular stream of content that contributes to higher rates of discovery by journalists looking for expert sources. Level 4: Experts in the "Evangelist" category are those go-to experts that you often see in the media as key spokespeople representing a certain topic. They are seen as notable authorities with deep domain expertise within their community of practice which has often been earned through heavy research and publications. Chances are they have also authored books that provide a path to speaking engagements at conferences and media interviews. These are also the people who have developed a regular audience through blogging or by hosting a podcast and have a well-established social media following. Ultimately, what separates this group from the others is the significantly broader market profile they have earned as a thought leader. These individuals have an intuitive sense of how to communicate complex topics in a relatable way that both educates and engages. That makes them particularly valuable to the organizations whose brands they represent. Given the degree of qualifications required to operate at this level, it’s to be expected that you will find far fewer “evangelist” category experts in any organization. Many are naturally found within the ranks of the executive team. These are the people who are comfortable in interviews, and most have extensive public speaking experience appearing on a large stage and on radio and television. At this level, organizations need to be far more strategic about how they utilize this talent pool to build a reputation and reach a wider audience. We have seen first-hand how strategic thought leadership programs can build a platform for these experts that can pay huge dividends. One healthcare system we have worked with recently forged a relationship with ABC News to feature one of their medical experts (a medical doctor) on a weekly segment related to important Covid-related health topics. Given the frequent appearances this expert has made on television, this was an earned media home run and a great way for this healthcare system to build visibility and trust within the community by providing accurate medical information. Their commitment to making their medical experts more discoverable and approachable online has also helped them promote their strengths in areas such as cardiology, neonatal, cancer, and genetic research. And the results are impressive. Over the past year, they have doubled their national media coverage and are currently outperforming much larger healthcare systems in their area. How to organize your experts Personas by their very nature are designed to provide a more standardized approach for planning using "clusters" of talent that are grouped against common characteristics. However, we're very aware that they cannot possibly capture all the nuances you will find within your organization when it comes to talent. But our experience helping leading organizations in knowledge-based industries to better manage thousands of experts shows that having a more methodical approach pays off. It optimizes the internal/external contributions and the development paths of experts to create win-win opportunities. but it also helps forge a stronger connection with employees who feel their organization is taking the development of their professional skills more seriously and more actively creating avenues for them to engage and contribute. With an understanding of these personas, we can then focus on another important consideration - where can we best engage our experts to more effectively tap into their skills inside and outside the organization? To help answer that question, we developed a "Talent Assessment Grid" (TAG) that helps you identify key areas where each of these personas can contribute. As a planning tool, it's meant to provide a more organized approach that helps you assess your bench strength and create a more tangible system for measuring progress over time in areas such as skills development or contributions to cross-functional innovation projects or outside industry consulting. Playing to the individual strengths these experts have while moving them out of their comfort zone to develop additional skills also yields additional marketing benefits. Contributing content; speaking at conferences or community events or to the media are proven ways to build market visibility, establish trust and generate revenues - and experts play a vital role in this process. A thriving network where knowledge is easily discoverable inside an organization and strategically shared outside in the community and beyond can make a huge difference in boosting innovation and culture. When properly promoted, these experts will also help you grow your reputation, relationships, and revenues. Although this process requires commitment, it positions you to be more agile and outperform your competition by ensuring you are optimizing every employee’s true potential and making them more discoverable both inside and outside the organization. How are you putting your expert talent to work? Do you have a process you use today for identifying and engaging your experts? We would like to hear from you. For more insights on how you can organize your experts online to support your internal knowledge management or promote them to a wider audience, visit us at https://expertfile.com/resources to learn more.
Covering the music beat? Then tune in and get in touch with our resident hip-hop expert
Augusta University Professor Adam Diehl is an expert in hip-hop culture, lyrical analysis, rap as a form of literature and specifically, the works of Kendrick Lamar. Diehl gives an update on what's new in hip-hop and of course, answers questions about Lamar and his highly anticipated new album. How has the hip-hop music scene changed over the last 5 years? The hip-hop music scene has changed faster than any other genre the last five years. Whereas country still uses radio play and music videos to gauge success (along with album sales and streaming numbers) and rock uses touring to supplement and offset recording costs, pop and hip-hop have a great advantage in that they can raise people to stardom almost overnight. In fact, several of the biggest pop stars like Billie Eilish and Post Malone made their rapid ascents through the same channel many of the top hip-hop stars did: Soundcloud. Because this platform allowed new artists the chance to put their music alongside heavyweights, it democratized the listening process. What sent Soundcloud soaring? To put it succinctly, Soundcloud was the great reset of the hip-hop world. But when COVID hit and musicians couldn't tour for upwards of two years, the hip-hop community soared past country and rock (which they were already outselling pre-pandemic) because they didn't base their profit model on touring. Even pop stars were at a disadvantage, because the TV appearances and interviews they used to promote their new releases were few and far between for at least a year, and virtual events just couldn't replicate award show appearances and performances. Hip-hop, meanwhile, continued to be "Black America's CNN" and reported on the protests and outrage following the high-profile deaths of George Floyd and Breonna Taylor. The resurgence of Black Lives Matter brought mainstream media and cultural attention to the Black community, and as such the importance of hip-hop grew, just as it did in the wake of the Rodney King verdict and the deaths of Trayvon Martin, Michael Brown and Eric Garner. How has the economy of music changed? Most people under 20 don't own any CDs. What money these kids don't spend on music can now go to a modern cultural institution: the music festival. Increasingly, cities are hosting these previously camping-required concerts, which has been a particular advantage for hip-hop artists, who don't need roadies or sometimes even other people on stage. All they need is a setlist with six to 10 catchy songs, an entrancing light show, a DJ/engineer and a strong stage presence, and they can captivate the audience as easily as some of the all-time greats of any genre. Going forward, the music industry is going to be about return on investment. Instead of developing artists over a five-year period and then letting them blossom for two to three decades, they are looking for someone to explode in popularity instantly, stay in the spotlight and public consciousness consistently for three to five years, and then maybe stick around. TikTok is, in many ways, analogous to this career arc: the videos are short, the makers are -- to some extent -- largely forgettable, and the popularity relies heavily on a "hook." It's no surprise that hip-hop has been the most adopted genre by TikTokers: the genre has been more effective than any other in terms of codifying "catch phrases." And that's what TikTok is going for: something to hook viewers into watching more. Did the Super Bowl appearance by hip-hop artists take the genre to a whole new level as far as mainstream music? If the Super Bowl halftime show in 2022 did anything, it showed that rap and hip-hop are now as household friendly as rock, country and pop. Perhaps because so many best-selling rock acts had already played the halftime show, and perhaps because the pop acts of recent years had failed to maintain the public's attention, the 2022 halftime show featured one of hip-hop's founding fathers: Dr. Dre. His menagerie of artists' careers stretched over 30 years, and the time constraints of the show made hip-hop the ideal soundtrack. In a 13-minute set, six performers all got their moment in the California sun, and the mega-mix model so often used in clubs was perfect to segue from artist to artist. What 30 to 35 years ago was "Parental Advisory" is now the music that parents listen to. The target demo of the Super Bowl would've thought someone like Simon & Garfunkel or The Eagles much more risky picks than Dr. Dre & Co., even if their music was more family-friendly. Many casual music fans thought Kendrick Lamar was the head-scratcher because of his shorter tenure in the spotlight, but the younger generations watching were much more interested in what Kendrick did than "old heads" like Snoop Dogg and Mary J. Blige. Was this new album by Kendrick Lamar overdue? The new Kendrick Lamar album comes right on time: it is the definitive COVID album. If he had released in spring/summer 2020 when he originally intended (i.e. if the early March 2020 pgLang rollout was foreshadowing his record release), this would be a substantially different work of art. Instead, the project voices what so many people have endured in the pandemic: domestic turmoil. The tracks cover a vast array of topics -- from vaccinations to transgenderism to cancel culture -- but the unifying theme is therapy. As much emphasis as physical health got over the past two years, the pandemic was arguably just as bad if not worse for people's mental health. Accordingly, this album goes into dark valleys in Kendrick's and his family's trials and traumas: child abuse, sex addiction, separation/divorce, deaths, etc. In the two years that society has been persevering through the pandemic, countless marriages and millions of lives have been shaken to their cores. Listening to this double-album adds another tremor to our already-jostled souls. Tracks like "We Cry Together" capture the rapid-fire romantic arguments that can quickly escalate from disappointment to suicidal ideation, and "United in Grief" recreates the sense of a panic attack with its intensifying lyric delivery and drumbeats. Anxiety and depression are the recurring moods of this album, and the track list ranges in sonic textures -- from Lamar's tried-and-true vintage gangsta rap beats to the utterly unpredictable piano flourishes that come straight from a spoken word poetry reading -- to reflect the all-too-familiar combination of monotony and chaos that the world has undergone for the last two years. It is unforgettable -- just like COVID-19 -- but also, perhaps, something we'd rather not relive. Why do some consider Lamar the most influential rapper of our generation? Kendrick Lamar only has two real rivals for most influential rapper of the generation: Kanye West and Drake. Although Kanye is 10 years older, his career overlaps to a large degree with Kendrick's. Kanye's influence certainly comes more in the production of songs than in lyrical delivery, but his subject matter has been very contagious. Kendrick's mentioning of a Birkin bag in "N95" would never have happened if not for Kanye's lyrical (and career) forays into high fashion. Drake, on the other hand, is probably the rapper most influenced by Kanye...who went on to influence the most artists. Without Drake, many rappers wouldn't have had the blueprint for being singers as well as MCs. What Kendrick brings to the conversation is, in a way, more elusive; however, he without a doubt has raised the bar for lyrical delivery and flow, such that rappers have a better chance at success if they are comically basic than if they are merely competent. It's as if Kendrick took Eminem's velocity and used it to speak on bigger picture issues. Kendrick has also proven to be a fashion-forward rapper, collaborating with Reebok, Nike and Converse over the last few years. His influence might be most prominent in the "realness" of his lyrics: without Kendrick's "everyday life music," the emergence and popularization of "Soundcloud rap" might have been significantly limited. Instead, he uses Kodak Black -- one of the most successful of all Soundcloud-era rappers -- on Mr. Morale & the Big Steppers. If Kendrick isn't the most influential rapper of his generation, it's because his ambition and execution have placed him with the all-time greats, and oftentimes that puts artists at odds with their contemporaries. In 100 years, people won't remember some big acts because popularity wears off, but they will still celebrate Kendrick because his work is excellent. Looking to know more? Hit up Adam Diehl today -- simply click on his icon now to arrange an interview.
Aston University Students’ Union to host Birmingham City Council leaders’ hustings
Leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event It will be held in the Students’ Union in front of an audience on 29 April Aston University alumnus, Charmaine Burton, will chair the hustings which is also being aired on New Style Radio and livestreamed on Instagram. Aston Students’ Union is set to host a Birmingham City Council leaders’ hustings ahead of the local elections on 5 May 2022. Local leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event that will be held in the Students’ Union in front of a live audience on the 29 April. There will be the opportunity for people in the room, and online, to ask questions directly to the party leaders. On 5 May, all 101 councillors’ seats will be contested in the Birmingham local elections. The leader of the party that wins the most seats will become the leader of Birmingham City Council. The leader and their cabinet will be responsible for which policies the Council should pursue in relation to provision of services and how the Council’s money is spent. Aston University alumnus, Charmaine Burton, will chair the hustings which is also being streamed online on her The Different Anglez show on New Style Radio and livestreamed via the Aston Students’ Union Instagram. Balraj Purewal, president of Aston Students’ Union, said: “It is great that Aston Students’ Union is hosting such an important political event. “This is a fantastic opportunity for the general public and students who’re studying politics or are engaged in it to come along and ask questions and get involved. “I am excited to welcome the four party leaders to our wonderful venue and am looking forward to holding other important events in it in the future.” Charmaine Burton, a former Aston University student who is chairing the hustings, said: “It is so important the citizens of Birmingham have the opportunity to ask about issues of concern to the leaders of the local parties. “It is an opportunity to question them about their manifestos which they and their candidates are battling for a seat on in the local elections and will be held accountable to if they gain power.” There are 100 places available, and you can book yours here. The event is a partnership between Aston Students’ Union and The Different Anglez Show.
Aston University Students’ Union to host Birmingham City Council leaders’ hustings
Leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event It will be held in the Students’ Union in front of an audience on 29 April Aston University alumnus, Charmaine Burton, will chair the hustings which is also being aired on New Style Radio and livestreamed on Instagram. Aston Students’ Union is set to host a Birmingham City Council leaders’ hustings ahead of the local elections on 5 May 2022. Local leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event that will be held in the Students’ Union in front of a live audience on the 29 April. There will be the opportunity for people in the room, and online, to ask questions directly to the party leaders. On 5 May, all 101 councillors’ seats will be contested in the Birmingham local elections. The leader of the party that wins the most seats will become the leader of Birmingham City Council. The leader and their cabinet will be responsible for which policies the Council should pursue in relation to provision of services and how the Council’s money is spent. Aston University alumnus, Charmaine Burton, will chair the hustings which is also being streamed online on her The Different Anglez show on New Style Radio and livestreamed via the Aston Students’ Union Instagram. Balraj Purewal, president of Aston Students’ Union, said: "It is great that Aston Students’ Union is hosting such an important political event. This is a fantastic opportunity for the general public and students who’re studying politics or are engaged in it to come along and ask questions and get involved. I am excited to welcome the four party leaders to our wonderful venue and am looking forward to holding other important events in it in the future." Charmaine Burton, a former Aston University student who is chairing the hustings, said: "It is so important the citizens of Birmingham have the opportunity to ask about issues of concern to the leaders of the local parties. It is an opportunity to question them about their manifestos which they and their candidates are battling for a seat on in the local elections and will be held accountable to if they gain power." There are 100 places available, and you can book yours here. The event is a partnership between Aston Students’ Union, The Different Anglez Show and Birmingham Race Impact Group (BRIG).
Ask an Expert: Are airline concerns over 5G technology warranted?
Airlines around the world announced they were grounding planes this week as the rollout of 5G technology was set to begin. Major providers AT&T and Verizon halted their 5G rollout plans amidst the airlines’ claims that the technology would render a large swath of their aircraft unusable. Dr. Steven Holland, an associate professor at Milwaukee School of Engineering, helps sort out the validity of the airlines’ claims and explain why they are so concerned. Dr. Holland is an expert in electromagnetics, antennas and microwave/radio frequency circuits. “5G wireless systems promise transformational increases in wireless internet speed and connectivity. A key to the higher network speeds is increased 5G radio frequency spectrum usage. While reduced speed 5G has been operational in parts of the US for several years, new 5G frequency spectrum was set to become operational in early December 2021 and offer significantly higher network speeds. “However, rollout was delayed one month when the FAA raised warnings that 5G towers operating in this new spectrum could interfere with airplane radar altimeters, which operate at frequencies just above this new 5G spectrum. Altimeters are critical instruments in modern aircraft that measure a plane’s altitude, and thus potential interference could be disastrous. “While the altimeter and 5G frequency bands do not overlap, they are relatively close together, and the altimeter standards were set decades ago when the radio spectrum was far less crowded. As a result, the altimeter circuitry was not designed to operate in the vicinity of systems like the 5G towers that will transmit radio signals so close to the altimeter frequency range. “Due to limited testing, the FAA and FCC were not able to determine conclusively if the interference concern is warranted before the month-long delay expired in early January, and so an additional two-week delay was instituted. This brings us to today, January 19th – and still no conclusion has been reached by the FCC and FAA. To avoid further rollout delays, today several wireless carriers deployed the new 5G operating band on their networks except for those towers near airports. More extensive testing is needed to determine whether 5G interference is truly a risk to the altimeter systems.” Dr. Holland is available to speak with media about 5G technology and how it can impact aircraft. Simply click on his icon below to arrange an interview today.
MEDIA RELEASE: Is your vehicle ready for winter? What you need to do to prepare for the season ahead
Temperatures are getting colder, Ontarians are bundling up, and CAA South Central Ontario (CAA SCO) is recommending that now is the right time to get your vehicle winter ready. “Preparing for unpredictable driving conditions will help ease the frustration and anxiety that comes with colder weather,” says Kaitlynn Furse, director, corporate communications, CAA Club Group. “Before the winter season starts ensure your car is in tip top shape.” If you’re uncertain of when or how to get ready for winter driving, the top three things you can do right now are: packing an emergency roadside kit, installing your winter tires, and checking your car battery. CAA recommends packing a fully stocked emergency roadside kit so in case something does happen while on the road, you have everything to stay safe until help arrives. The kit should include a flashlight and extra batteries, warning devices (e.g., flares, reflective vests/strips), a first aid kit, blankets, jumper cables, non-perishable food and water plus a phone charger. Be sure to also keep an ice scraper, small shovel and snow brush handy in your car at all times. With the temperature consistently hovering around 7° Celsius, it’s important to install four matching winter tires to fully optimize your vehicle’s handling, stability and braking. “Compared to all-season tires, winter tires stay flexible in cold temperatures giving you better traction, whether or not there’s snow on the ground,” says Furse. “This may reduce your stopping distance by a few feet which can be the reason for preventing a collision.” While installing your winter tires, CAA recommends also asking your mechanic to check your car battery. “Even a fully charged battery can lose power when the temperature dips below 0° Celsius,” says Furse. “It’s important to have your car battery tested in the fall to ensure it’s ready for the winter.” Are you unsure if your car battery will make it through the winter months? Watch for the following warning signs that a battery may need to be replaced: Your vehicle cranks slowly when trying to start. It takes 175 to 250 amps of battery power to get a car going. If your car is slow to start, you might be dealing with an insufficient charge. Your headlights dim while idling. When idle, a car may draw more power than the alternator alone can produce, so your battery kicks in. If your headlights dim when you are idling but brighten when you rev the engine, it could mean a drained battery. Your digital systems power down quickly. Electronics like the radio, GPS, dash cams and other accessories, especially in modern cars, use battery power when the engine is off. If they stop functioning properly, it could suggest a weak battery. You hear a grinding, clicking or buzzing noise when you turn on the ignition. It’s important to be able to distinguish the reason your vehicle may be making noises, usually these sounds mean your battery has lost its charge but if you’re still unsure, get your vehicle checked by a professional. Your vehicle has stalled. The stored energy in your car battery is essential for starting the engine, without its juice, you won’t be going far. If your battery is giving you problems or you are unsure if it’s time to replace it, you can call CAA’s Mobile Battery Service at *222 to have a trained CAA SCO Battery Service Representative come test your battery and provide a helping hand.
It is in the news daily the awareness campaigns are everywhere – but for Spanish-speaking Americans, a lot of the information on COVID-19 and vaccination efforts against the disease weren’t reaching home. That was leaving a large swath of the population unprotected against the virus. Pastor Angel Maestre takes to the airwaves for his radio show, 97 Oasis, each week, speaking about faith to his Spanish-speaking audience. When COVID-19 vaccines rolled out, he began including teachings about health and science. “It was my duty as a leader,” Maestre says. Vaccination rates among the Hispanic population were extremely low at the time. In Richmond County, less than 10 percent of this community was vaccinated. Maestre partnered with Dr. Jose Vaszquez, an infectious diseases physician at Augusta University Health. Vazquez began appearing on Maestre’s radio show. He also spoke and answered questions at Maestre’s church, Centro Cristiano Oasis de Bendicion. “The Hispanic community has been one of the toughest communities to get vaccinated,” Vasquez says. “They’re not anti-vaxxers. But, most of the education put out there is in English. A lot of it is not in Spanish. So, they didn’t understand.” According to Vazquez, the top three concerns among the Hispanic community were that the COVID-19 vaccine contained fetal tissue, caused infertility and could result in undocumented immigrants encountering problems with immigration authorities. “They thought if we took their name and number, that ICE or immigration would come and take them, which is not true.” Vazquez eased concerns, and vaccination rates increased quickly. “I’m proud to say because of our outreach programs with some of our partners, specifically going through the churches, that it has actually increased to 30 to 35 percent.” Are you a journalist looking to know more about how COVID-19 is impacting Hispanic communities and what else can be done to ensure every person in America has access to vaccines? That’s where Augusta University can help. Dr. Jose Vazquez, division chief and professor of medicine in the Medical College of Georgia, is an expert in the realm of infectious diseases. He studies and treats infectious diseases, including antibiotic-resistant superbugs and fungal infections. He has been a reliable source for local, statewide and national media regarding the coronavirus outbreak. Dr. Vazquez is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
If you thought today’s walk-up and drive-thru clinics to get vaccinated for COVID-19 were a lot of work, imagine how vaccines were safely transported across the Atlantic, without deep freezers or jets? Recently, UMW Professor of History and American Studies Allyson Poska was asked by 'With Good Reason' Radio - and the Centers for Disease Control and Prevention - to lend her expert opinion on the history of vaccines and the challenges the world has had trying to keep the public healthy and inoculated. Over two centuries ago, as the Spanish Empire embarked on the first-ever vaccination campaign against smallpox, "getting shots into arms" had an entirely different meaning. And government authorities back then faced as many challenges with promoting vaccinations as they do today. The First Vaccine Allyson Poska (University of Mary Washington) There’s been a lot of coverage about the challenges of distributing the Covid-19 vaccine. How do we get it to distant areas? How do we use a whole vial before it expires? What about the special refrigerators needed to keep it cold enough? But these problems seem minor compared to the very first vaccine distribution in the early 1800s. Historian Allyson Poska shares the story of 29 orphan boys who crossed the Atlantic Ocean as live incubators for the smallpox vaccine and what lessons we can learn from this early campaign. July 21 - With Good Reason This is a fascinating topic, and if you are a journalist looking to cover this topic, then let us help. Dr. Allyson Poska is available to speak with media regarding this subject - simply click on her icon now to arrange an interview today.
Baylor Consumerism Expert Shares Five Tips to Make the Most of Your Stimulus Check
With President Joe Biden’s $1.9 trillion American Rescue Plan Act, citizens nationwide received a second round of stimulus checks in the form of $1,400 per person and an additional $1,400 per dependent. The Rescue Plan also brought increased child tax credits and unemployment benefits. James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, is an internationally recognized expert on consumerism and the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy.” He said the latest round of stimulus funds offer consumers bright opportunities, but he also cautioned against pitfalls in uncertain times. Roberts said that people should first consider building up their emergency savings funds – a step, he said, more Americans seem to be taking during this time of pandemic and economic fluctuation . “Over the last 20 years or so, Americans have not saved much. However, in the first nine months of the pandemic, the U.S. savings rate increased by a whopping 100 percent. By some estimates we are at a national savings rate that hovers around 20 percent – which is incredible,” Roberts said. Roberts shared a few tips on how to get the best value for your stimulus check and prepare for times ahead: 1. Enhance your savings. Save a portion of your stimulus check for the inevitable rainy days ahead. Start with $1,000 to your short-term emergency fund. If possible, every family should have a $2,500 emergency fund. This provides peace of mind and avoids having to borrow from friends or family, or even worse, max out your credit cards or take out a “payday” loan, which I strongly advised against. 2. Invest in experiences. Given that a lot of Americans have significantly increased their savings and lowered their credit card debt, I say people should splurge a little on something for themselves or their families with the remaining $400. Remember, experiences bring more lasting happiness than buying stuff. Good mental health is critical to our well-being. 3. Start early. Don’t forget that the $1,400 stimulus check is only a small part of the money that may come your way. The child tax credits are a great opportunity to save for your children’s college. The earlier you start saving, the better. This is the beauty of compounding interest. 4. Save while unemployed I suggest any extra boost you might get in your unemployment check be saved for the days ahead. Don’t let money burn a hole in your pocket. 5. Plan ahead. Every family’s goal should be to set aside six months in living expenses so if you do lose your job, it doesn’t put you and your family into an immediate financial death spiral. ABOUT DR. JAMES ROBERTS James Roberts, Ph.D., is The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. He is a nationally recognized expert on consumer behavior and has been quoted extensively in the media and has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC The Today Show, Yahoo.com’s “The Daily Ticker,” and has been quoted and/or featured in The New York Times, The Wall Street Journal, National Public Radio, USA TODAY, TIME, FOX News, The Doctors on CBS, US News & World Report, Cosmopolitan, Glamour, and many other media. His books include “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy” and “Too Much of a Good Thing: Are You Addicted to your Smartphone?” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 19,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit baylor.edu/business.
