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TCU Faculty Expert Answers: Why Do We Love Our College Sports?

Sports fandom runs deep. Nowhere is this stronger than in college sports, where traditions, game-day rituals and formative life experiences create bonds and memories that last long after graduation. Dustin Hahn, associate professor of film, television and digital media in the Bob Schieffer College of Communication, recently offered his expertise in a Q&A and completed an Explained in 60 Seconds video in TCU’s social media series to illuminate why we love our college sports and how they shape both identity and community. Read his Q&A from Schieffer College and watch his Explained in 60 Seconds video:

Expert Insight: Netflix’s AI Bet Signals a Shift From Creation to Control in Filmmaking

Recently published articles in NPR and outlets like Rest of World explore how Netflix is accelerating its use of artificial intelligence in film production through its work with InterPositive, an artificial intelligence company built by Hollywood actor Ben Affleck, signaling a shift that is less about replacing filmmakers and more about reshaping how films are made. The deal between InterPositive and Netflix comes just over a week since the streamer pulled out of its plan to acquire Warner Brothers Discovery. Paramount agreed to acquire the media giant in a deal valued at around $110 billion. On Feb. 26, the Warner Brothers Discovery board declared Paramount's bid to be "superior" to an $83 billion deal it had previously struck with Netflix. Kimberly A. Owczarski, an associate professor at Texas Christian University who studies media franchises, told NPR in an email that Netflix's decision to partner with a filmmaker of Affleck's prominence sends out a positive message to an industry reeling from the threats posed by the growing adoption of AI across the entertainment landscape. "His status in the industry as a star, filmmaker, and producer gives substantial weight as he promotes a responsible use of AI in filmmaking," Owczarski said. March 02 - NPR The technology focuses on post-production efficiencies, using AI trained on a project’s own footage to handle tasks like relighting, continuity fixes, and visual effects, dramatically reducing time and cost while keeping creative direction in human hands. But the broader implications are harder to ignore. As Kim Owczarski notes in the feature by Rest of World, “AI is not replacing creativity, but it is reshaping labor,” underscoring how these tools could redefine roles across visual effects and post-production. While studios frame AI as assistive, the growing reliance on platform-controlled technology raises critical questions about authorship, workforce disruption, and who ultimately controls the filmmaking pipeline. Kimberly Owczarski is an associate professor in the Department of Film, Television and Digital Media at Texas Christian University. Her teaching and research focus is in the areas of conglomeration, franchises, media authorship and digital distribution. View her profile To explore how AI is transforming the media and entertainment industry and what it means for creative labour, production workflows, and the future of storytelling - simply contact Kim Owczarski for expert insight and commentary today.

Target Can’t Seem to Escape the Crosshairs

The on-again-off-again nationwide boycott of Target has the retailer’s new chief executive, Michael Fiddelke, officer facing relentless pressure from activists on both sides of the issue. David Primo, a professor of political science and business administration at the University of Rochester, says Fiddelke can’t seem to move Target from the crosshairs despite slashing prices on thousands of products and investing in stores, workers, and technology. “Target remains a battleground for activists on the left and the right, and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo recently told USA Today. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.” Target has reported 13 straight quarters of sluggish sales. Company officials have admitted that shopper anger has contributed. Activists in Minneapolis, where Target is based, organized a nationwide boycott last year over the company’s rollback of diversity, equity, and inclusion policies. From church pulpits to community gatherings, the policy about-face was widely viewed as a betrayal of Black Americans who had propped up the retail giant’s bottom line. Primo studies corporate political strategies, among other areas, and regularly shares his insights with business journalists and political reporters. His essays have appeared in The New York Times and The Wall Street Journal, and he’s been interviewed by many radio and television outlets, including Bloomberg and National Public Radio. Contact him by clicking on his profile.

Target Market: Who Are They, What Do They Value, and Where Are They?

In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services. As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors. Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure that your value proposition will be more likely convince these buyers (your target market) to buy from you. The most effective Super Bowl ads from last week did this important work well. Once the company has a good, valuable proposition, it then needs to communicate that valuable proposition to its target market. Fortunately for companies with Super Bowl ads, just about all target markets are watching the game. However, for pretty much all other advertising and marketing, it must communicate where the target market will see or hear it. In today’s column, I will walk you through how to determine who your target market is, what they value, and finally, where to distribute your marketing messages. You are probably asking yourself, why is a guy who teaches Operations and Supply Chain Management (O&SCM) writing about Marketing? The answer is simple, really. It is the job of the O&SCM function of the company to deliver on the value proposition. So, as marketing develops its value proposition, it must confer with O&SCM to determine if the firm can deliver on that value proposition. If marketing communicates a value proposition it cannot meet, the company will likely be unsuccessful. With that in mind, let us examine the target market/value proposition development process. As a firm begins to identify its target market for a particular product, it must first determine the various potential customers who might buy that product and attempt to partition those customers into groups who value similar things. For instance, looking at the automobile market, there are some customers who value low price most, some who value performance and aesthetics most, and others who value reliability, durability, and consistency. If we are either in the automobile market or thinking about entering the automobile market, we need to find a group that values some characteristics that we think we can provide better than other market entrants. As you can see, the identification of a target market and the development of a value proposition that will appeal to that target market are done concurrently and iteratively. As noted above, the O&SCM function of the company is also brought in during these iterations to determine if the physical good can be manufactured or a service can be delivered in such a way that it can meet the value proposition. One important thing to remember is that in most cases, you are not your target market. What I mean by that is that you are often biased by your own knowledge and taste/preferences, and this may differ significantly from what your target market values. Remember that you are a unique individual whose preferences for a price point and evaluation of other characteristics might differ from your target market. Be sure to develop a value proposition that reflects the buying habits of your target market customers. Once you have developed a strong value proposition that you know your O&SCM can deliver upon, it is time to message that value proposition in places where your target market is present. As noted above, this aspect of our process is like “shooting fish in a barrel” for Super Bowl advertisers because all target markets are typically watching the Super Bowl. It is not so trivial for the rest of us. We need to understand what forms of media our target markets consume (e.g., television, radio, social media), but also, with each of these media, which applications or types of shows do they frequent. While most think social media skews young, and that is true for the most part, Facebook skews older, while Instagram, Snapchat, and TikTok skew much younger. On television, much of network television skew older, but there are shows like “Dancing with the Stars” and The “Bachelor” that do particularly well with younger women. Many mornings when I am getting ready for the day, I listen to “Augusta’s Morning News” on WGAC radio, and it is clear that my fellow listeners are primarily in my age demographic. My advice is to do your homework and find out where your target market is consuming media. All the work above is not very easy, but doing it right will lead to big returns. If you can identify who you want to target, based on what they value, and then be sure they get the marketing message that you have what they value, your business will succeed!

Analyzing Legal Implications of Venezuela Intervention

Hofstra Law Professor James Sample has emerged as a leading legal analyst in national and regional media following the U.S. operation involving Venezuelan President Nicolás Maduro, offering expert commentary on constitutional authority, international law, and criminal procedure. Professor Sample appeared across major television, radio, and digital platforms, including ABC News, CBS New York, MS NOW, and Pacifica Radio, as developments unfolded surrounding the capture and federal prosecution. In multiple ABC News segments, Professor Sample analyzed the legality of the Venezuela operation under international law, characterizing the action as a potential violation of the United Nations Charter, and explained what to expect procedurally at the arraignment of Maduro and his wife on federal charges. His commentary also addressed the broader implications of asserting U.S. jurisdiction over a sitting foreign head of state.

Christmas Magic on Screen: A Curated List of Must-Watch Holiday Classics

Christmas movies and TV specials hold a special place in the hearts of many, offering a blend of nostalgia, joy and fun that captures the magic of the holiday season, creating a sense of togetherness, drawing families and friends around the glow of the television. James Kendrick, Ph.D., a film historian and professor of film and digital media at Baylor University, has curated a list of his Top 5 Christmas movies and specials, sharing the history of how they became holiday classics sure to fill you with holiday cheer. View his profile 1. It’s a Wonderful Life Frank Capra’s classic is the perennial Christmas movie, which is only fitting given that it began with writer Philip Van Doren Stern penning a short story called “The Greatest Gift” and printing it on 200 holiday cards that he sent to friends and family. Although initially a box office dud, it later fell into the public domain and was used by PBS stations during the 1970s as December counterprogramming, turning it into the holiday classic it always deserved to be. Along with stockings hung by the fireplace, decorated trees and blinking lights on the house, the viewing of “It’s a Wonderful Life” has become indelibly interwoven into contemporary Christmas tradition. Capra weaves a rich tapestry of American life filling the screen, including memorable details and wonderful performances from James Stewart in his first role after returning from duty in World War II, and Donna Reed, then a largely unknown contract player. It is a truly classic, timeless film, one of the few that quite simply never grows old. 2. Die Hard It is a long-settled matter that Die Hard is not just a Christmas movie, but one of the very best. Christmas movies, after all, know no genre, so there is no reason why a violent action film can’t fit the bill for the holidays. The decision to set John McTiernan’s wry action extravaganza against a Christmas-season backdrop only adds to the film’s myriad pleasures, as it makes Bruce Willis’s one-man mission to eradicate a crack team of terrorist-robbers all the more imperative after they take a Los Angeles high-rise hostage along with a party of business executives that include his estranged wife. “The fact that the soundtrack includes as many jingle bells as gunshots (well, maybe not quite as many, but still more than a few) only adds to the seasonal feels,” Kendrick said. 3. A Christmas Story Somewhere inside we are all young, round-faced Ralphie, pining away for our own “official Red Ryder carbine action, 200-shot Range model air rifle with a compass in the stock and this thing which tells time.” The film’s stroke of brilliance in how it ladles halcyon American nostalgia – so many images from the film could have been painted by Norman Rockwell – with a biting sense of cold, but often hilarious, reality. Humorist Jean Shepherd, parts of whose 1966 semi-autobiographical short story collection, In God We Trust: All Others Pay Cash, provided the film’s source material, narrates the film with a mix of humor and irony, making each scene work as both an evocation of a specific time and place in American history and a blank slate onto which we can project our own Christmas memories and dreams. The fact that the genuine, child wonderment of waking up on Christmas morning co-exists so easily with sneering bullies, creatively cursing fathers, draconian teachers, tongues frozen to light poles, inappropriate major awards and the always braying Bumpass hounds is testament to the film’s breadth and depth. 4. A Charlie Brown Christmas The first and best of the Peanuts TV specials (sorry, Great Pumpkin), A Charlie Brown Christmas premiered in 1965 and has been in our hearts ever since. While technically not a feature film, it captures in its brisk 22 minutes both the truth of the Christmas spirit and the attendant interpersonal difficulties of the holiday season. The fact that it does so with such good humor and poignancy means that no Christmas viewing list is complete without it. Charlie Brown’s oft-frustrated attempts to fit in and find meaning in the season amid all the crass commercialism is one of pop culture’s greatest evocations of existential struggle, but all the low points are balanced perfectly with Linus’s simple, illuminating recitation of the annunciation to the shepherds from the Gospel of Luke, which remains remarkably powerful in its unadorned directness. From the mouth of babes, indeed. 5. National Lampoon’s Christmas Vacation This is the movie for everyone who has ever tried their absolute hardest to live up to the hype of the Christmas season, only to end in abject failure. Maybe we haven’t all crashed and burned as badly as poor Clark Griswold does here, but we can all relate to how the idea of a “good ol’ fashioned family Christmas” doesn’t always comport with the realities of family, especially when your family includes the inveterate Cousin Eddie, who thinks nothing of emptying his rusting hulk of an RV’s chemical toilet into a storm drain first thing in the morning while wearing a shorty robe and smoking a cigar. John Hughes’s screenplay is a veritable compendium of modern America’s expectations for the season and how they can all go terribly, horribly wrong, which is enough to make anyone feel better about their own Christmas turkey coming out too dry or inability to find which lightbulb is causing the whole strand to go dark.

Experts in the Media: Eating Habits of People Who Grew Up Poor

Sarah Hill, Ph.D, professor of psychology, contributed insights to an AOL article, “Eating Habits of People Who Grew Up Poor,” exploring how early life poverty continues to foster food preferences and mental associations around eating. The piece examines why many adults raised in low-income households feel “unnatural” when switching from inexpensive comfort foods to fresh produce and how habits formed in scarcity can linger long after financial hardships subside. Hill emphasizes that these patterns aren’t just personal quirks but deeply ingrained coping strategies. “For someone who rarely saw fresh fruits or vegetables growing up, the cost, smell, even the way they cut or cook produce, can feel foreign,” she wrote. The article also discusses how scarcity conditioning can lead to behaviors like eating beyond fullness to avoid waste, attachment to “cheap staples” or resistance to change in diet, even when healthy choices are available. Hill argues that recognizing these habits with compassion, as adaptations rather than flaws, is key to promoting lasting healthy change. Sarah Hill is currently a researcher and professor at TCU, lead research advisor at 28, and a thought leader in the area of women’s hormones and sexual psychology. Sarah’s groundbreaking research has resulted in more than 80 research publications. Her work has been featured in The New York Times, The Washington Post, Scientific American, The Economist, and on television shows like Good Morning and The Today Show. See her profile here. The full article is available here: Looking to know more - simply click on Sarah's icon below to arrange an interview time today.

Study finds widespread duplication of local television news

Viewers of "local" TV news in nearly 40% of markets nationwide are hearing the exact same thing found on a competitor’s channel, according to a new study co-authored by the University of Delaware's Danilo Yanich. This widespread word-for-word duplication could have major implications on local journalism and newscasts, which are a source of critical information for millions of Americans. Yanich and fellow UD researcher Benjamin E. Bagozzi analyzed three months of local TV news broadcasts from 861 stations nationwide — more than 400,000 programs in all. Using a high bar for what counts as duplication (at least half of the content being word-for-word identical, excluding sports, weather and ads), they found widespread story sharing. Other findings: In many cases, two stations in the same city aired nearly identical newscasts night after night. • Duplication is driven by service agreements and the gobbling up of stations by groups such as Nexstar, Gray, News-Press and Gazette and Sinclair. • Stations with service agreements had duplication rates twice as high as those that were simply co-owned. • Smaller markets were more likely to have these overlaps. In some cases, two stations in the same city aired nearly identical newscasts night after night. • The duplication usually happened within the same geographic market (86% of cases) rather than between different regions. On average, these station pairs had identical content 65% of the time. • Local TV remains America’s most trusted news source. Over three-quarters of Americans say they trust it more than newspapers, radio or online news. “In any other context, this would be plagiarism,” said Yanich, noting that he and Bagozzi intentionally examined stations over 91 days to cover a body of content large enough to provide meaningful results. The study’s authors stress that while consolidation may make financial sense for station owners, it raises important questions about the future of local journalism. If more and more markets see their “local” stations airing the same news, communities may lose the independent voices that help keep citizens informed and hold local leaders accountable. To reach Yanich directly and arrange an interview, visit his profile and click on the "contact" button. Email MediaRelations@udel.edu to set up an interview with Bagozzi.

Are you ready for some football?

From its modest beginnings in the late 19th century to becoming America’s most-watched sport, professional football has not only entertained generations but also transformed communities, economies, and culture. Today, the National Football League (NFL) stands as a global brand, symbolizing both the triumphs and tensions of American life. Early Beginnings Professional football took root in the 1890s, when athletic clubs in Pennsylvania began paying players under the table. In 1920, a group of teams formed the American Professional Football Association, later renamed the NFL in 1922. Early decades were marked by instability, but the league grew steadily, and by the 1950s, with the rise of television, football began capturing national attention. The 1958 NFL Championship Game—dubbed the “Greatest Game Ever Played”—cemented football as America’s sport of the future, setting the stage for the AFL-NFL rivalry of the 1960s and the eventual Super Bowl, first played in 1967. Economic Impact Football is now one of the most powerful economic engines in American sports. The NFL generates more than $18 billion annually, with billions flowing into local economies through stadium construction, tourism, and broadcasting rights. Super Bowl weekend alone can inject hundreds of millions of dollars into host cities. The game has also reshaped industries—from sports broadcasting and advertising to fantasy leagues and legalized sports betting. It drives sponsorships, merchandise sales, and jobs connected to media, hospitality, and infrastructure. Social and Cultural Significance Football’s reach extends beyond the field. It has served as a stage for some of America’s most important social conversations—from racial integration in the 1940s, to gender roles in sports media, to the modern debates over player safety and activism. Figures like Jackie Robinson in baseball broke barriers, but in football, trailblazers such as Kenny Washington (first African American to reintegrate the NFL in 1946) helped reshape opportunity and inclusion. In more recent years, high-profile advocacy by players on issues ranging from racial justice to mental health has placed the sport squarely in the middle of national debates. At the same time, concerns about concussions and long-term health risks have fueled public dialogue on workplace safety and medical ethics, echoing issues seen across many industries. A Lasting Legacy Football is more than a game. It has become a unifying tradition—whether through Friday night lights in small towns, college rivalries that galvanize entire states, or Super Bowl Sunday as an unofficial national holiday. Its economic and cultural significance continues to expand, reflecting both America’s passion for competition and its ongoing social evolution. Connect with our experts about the history and significance of professional football in America: Check out our experts here : www.expertfile.com

Back-to-school stress? Here’s how it can be a good thing.

As America heads back to school, the renewed whirlwind of expectations for students and parents — from demanding coursework to social dynamics and balancing pick-up-and-drop-off schedules — can trigger anxiety for students and parents alike. Jeremy Jamieson, associate professor of psychology who leads the University of Rochester’s Social Stress Lab, studies how social stressors affect decisions, emotion, and achievement and how embracing, rather than battling, those reactions can boost resilience. “We’re not passive receivers of stress,” Jamieson told National Public Radio last year. “We’re active agents in actually making our own stress response.” Jamieson’s research reveals that stress can be helpful when it is reframed as a mobilizer of energy and focus. In a study of students preparing for the GRE, for instance, those who were primed to view physical stress symptoms (like a racing heart) as beneficial outperformed their peers who didn’t reframe those symptoms. As students confront the fall’s demands, a simple shift in mindset can make all the difference. Jamieson’s research has so many practical applications that he is regularly sought out by media outlets on a wide variety of topics. In the last year, he has talked to Golf Digest about battling the “yips,” to The Atlantic about the rise of “anxiety-inducing” television, and to New York Magazine about the stress some people feel when talking on the phone. He is available to discuss his research and to help explain and navigate seasonal pressures. Connect with him by clicking on his profile.