Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
WACO, Texas (May 13, 2019) – The movie-watching experience continues to evolve. And while directors wish all people could experience their movies on the silver screens in theaters, they know most people these days will be watching on the big screens in their living rooms or on the small screens in their hands. The movie-watching experience and the takeaways matter, said award-winning filmmaker Chris Hansen, M.F.A., who serves as professor and chair of the film and digital media department in Baylor University’s College of Arts & Sciences. “As a director, I want people to engage with the story and the characters. I want you to be able to put yourself in the characters’ shoes and see the world from their points of view so that, whether you agree or disagree with their actions, you understand where they’re coming from,” Hansen said. Hansen has directed five independent films. His most recent project, Seven Short Films About (Our) Marriage, is now in post-production. In the following Q&A, Hansen shares thoughts on how we – as audience members – can do our part to get the best movie-watching experience and what he – as the director – hopes we take away from that experience. Q: As a director who puts in countless hours and organizes a team that puts in countless hours on a project, what do you hope audiences take away from your film? A: Film critic Roger Ebert once called films “a machine that generates empathy.” I see my films falling within that description. I want to generate empathy in the viewer for these characters and their situations, and I want audiences to come away talking about and thinking about their struggles. Q: So much goes into making a movie. There’s the script, cinematography, setting, dialogue, music, costumes, etc. Is there any one thing you hope your audiences notice? A: I hope that I, along with the other artists who have collaborated on the film, have created an experience where none of those things stands out above the other, except that they create a moment or moments that move people. If you’re thinking, “That was great dialogue,” then that can take you out of the world of the movie. Q: Your films are all available on various streaming platforms, which means that people are most likely watching them on televisions in their homes. What are your thoughts on the home viewing experience? A: The quality of the home viewing experience has gotten better and better over the years. We now have (or have access to) better and larger television screens, terrific audio systems and movies available in high-resolution formats. On the flip side, the home does not afford the best viewing environment because it’s not immersive the way a theater is. The experience of the theater provides fewer interruptions and allows the viewer to be fully immersed in the world of the movie, although even that environment is being disrupted by people using their cell phones in the middle of a movie. Still, it’s better than the home viewing experience, which gives the viewer many distractions and interruptions. Q: When you watch films at home, what steps do you take to limit distractions? A: As a person with a wife and children, I try to plan viewings of movies around their schedules, so I can watch uninterrupted when I know people won’t be home. And I try to control my own distraction level, but the “always on” nature of email and texting are hard to resist. My preference would always be to have people turn the phone off, turn the lights off and turn their attention solely to the screen. That’s hard to get people to do at home. Q: What are your thoughts about people watching movies on their smartphones or tablets? A: Very few filmmakers I know would express a preference that people watch their work on smaller screens. It’s just not ideal, and there are so many carefully planned details that can be missed. Having said that, I’ll admit to having watched films and TV shows on my tablet, especially when I’m traveling. The truth is, given the changing nature of the world we live in, people are going to watch in whatever way is most convenient for them. But watching on a screen as small as a phone means you’re getting a much more utilitarian experience of the film. You can say you watched it and can probably recount the plot accurately. But you will often have missed the fuller experience of seeing the film on a larger screen. Q: When students come to you and say, ‘I want to make movies!’ what’s the first thing you say to them? A: One of the first things I tell people is that the best way to learn how to make movies is to make movies. You learn by doing and getting critical feedback from someone who has done it and understands the form. And of course, in our program at Baylor, we also teach the theory side of things. We believe in a solid balance between theory and practice. We teach our students how this is done, but then they just actually have to do it and learn from their successes and their failures. Q: Do students in Baylor’s film and digital media program have the opportunity to work on your films? If so, in what ways? A: Students in our program do indeed have the opportunity to work on faculty-led projects. We make our films in the summer and offer the opportunity as a credited course so that they can have a lab-like learning experience. Students rotate through crew roles while working under professionals who help them understand their jobs. Some of our students have called this one of their best learning experiences in our major because it takes all the things they learn in the classroom and puts those to the test on a project that’s much larger in scope than what they’ve been able to experience before. And being a crew member on a film set can be a stressful experience. We’re dependent on the weather and limitations of time and money. It’s a great way for them to understand the ups and downs of the process and how they’ll respond to the pressure. Q: What can you share about your newest project and where can people find your previous films? A: My latest film, currently in post-production, is a feature film called Seven Short Films About (Our) Marriage. It’s the story of one marriage that unfolds over seven episodes over a number of years, as this couple struggles with the common issues that marriages face and try to make their love last. My films are currently all available on various streaming platforms. You can find Blur Circle, Where We Started, Endings, and The Proper Care & Feeding of an American Messiah either on Amazon Prime, iTunes, and in some cases, on Blu-ray disc via Amazon and other outlets.
Expert: Why do entrepreneurs fail? They choose the wrong idea.
The importance of having a sound business idea for a startup is essential, but identifying the ideas most likely to go from concept to venture is challenging. Statistics show that about 34 percent of startups fail within the first two years and 56% within the first four years. Most failures are due, in part, to the pursuit of ideas that are poorly selected and/or tested. “Inexperienced entrepreneurs have improved odds of succeeding over the long run if their first idea is sound,” says Dan Cohen, director of Wake Forest University’s Center for Entrepreneurship. “A key to that success is to generate 100 ideas and then evaluate and select the best one. That first win builds confidence for the next.” - Dan Cohen Cohen’s new teaching method, IDEATE, has been proven to help develop higher-quality, more innovative ideas. He is available to discuss ways fledgling entrepreneurs can refine their ideas — from product or service development to customer testing to securing investors to marketing and sales. He can also discuss why starting a business is easier today than it has ever been and what characteristics people share who are drawn to opportunities, innovation and entrepreneurship. Dan Cohen and Wake Forest’s Center for Entrepreneurship were prominently featured in the Winston-Salem Journal’s Business & Innovation section Spotting valuable ideas. IDEATE was one of four finalists for the 2018 Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award from the Global Consortium of Entrepreneurship Centers — winning recognition from among more than 100 submissions. Most recently, Wake Forest University was a finalist for the Model Emerging Entrepreneurship Program Award at the United States Association for Small Business and Entrepreneurship (USASBE) Conference focused on entrepreneurship education. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.
This Valentine’s Day, give the gift of great conversation
When is the last time you and your partner made time to talk? Or, more important, made time to really listen to one another. The newness of getting to know our partner – that interest we had in the beginning of a relationship – begins to take a back seat to the everyday busyness of life. And while the days, months and years pass by, it is easy to assume that the one we love is essentially the same person with the same needs, interests, values and goals. "People think that ‘change is the only constant’ doesn’t apply to our relationships. We forget that we are always growing and learning new things about ourselves and so is our partner,” says Wake Forest University communication professor Jennifer Priem. “As we and our partners grow, we need to learn how to best make adjustments in our relationship so that our relationships grow with us. That happens when we listen.” Priem studies relationships and conducts research that explores the connection between supportive conversations and physiological signs of stress reduction. She recently launched a blog on Psychology Today, Stressing Communication, and is sharing a series of posts called, “Conversations That Will Save Your Relationship.” Priem offers these tips to help set the stage for meaningful conversation. Ask your partner if it’s a good time talk. “After work or when your partner is tired is usually not the best time to talk,” says Priem. “If your partner says ‘no’ it doesn’t mean forever. Rather than force a conversation because you’re ready, wait for a time that will be good for you both to engage.” When it is time to talk, listen first. Be a supportive listener. Don’t allow yourself to be distracted by your cell phone, other things happening around the conversation, or tangential thoughts that pop into your mind. Listen to understand, rather than to respond. Try not to interrupt your partner. Wait to respond until your partner has completed his or her thought. It may be that by waiting to respond, you will learn something new that will change how you respond. Conversations don’t require “work,” says Priem, but they do require that we recognize how we maintain our relationships, assess if it is in line with what is best for us and our partner, and adjust our strategies to create the best possible relationship over time. Priem is available for phone, email and broadcast interviews. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.
Expert on Virginia Constitution available to comment on gubernatorial removal, succession issues
John Dinan, a Wake Forest University politics and international affairs professor who specializes in the study of state constitutions and is the author of the book The Virginia State Constitution, can answer questions about the process in Virginia for removing a governor from office and what happens if a governor is removed or resigns. Removing a governor from office The Virginia Constitution provides two pathways for removing a governor from office. First, the Virginia Constitution allows for impeachment in cases of "malfeasance in office, corruption, neglect of duty, or other high crime or misdemeanor." Similar to the process in place at the national level, it takes a majority vote in the house to impeach an official and a two-thirds vote in the senate for conviction and removal from office. Second, in a provision that roughly tracks the 25th Amendment to the U.S. Constitution and was intended to apply to cases of physical or mental disability, a governor can be deemed "unable to discharge the powers and duties of his office,” as determined either by the attorney general, senate president pro tem, and house speaker acting together or by a majority vote of all members of the legislature. Such a determination triggers a process that ultimately requires a three-fourths vote in the house and senate to remove a governor on the ground of inability to discharge the powers and duties of the office. Succession to the office of governor When a governor leaves office before the end of the term, he is succeeded by the lieutenant governor. In case the lieutenant governor’s office is vacant, the attorney general would become governor. In case the office of attorney general is vacant, the house speaker would become governor. In any of these situations, someone assuming the office of governor mid-term would not be prohibited from running for and serving another full term in office, despite Virginia’s prohibition on a governor serving consecutive terms. Succession to the office of lieutenant governor In the event the lieutenant governor succeeds the governor and therefore the lieutenant governor’s office becomes vacant, the senate president pro tem would discharge the duties of the lieutenant governor, while continuing to serve in the senate. The governor is then permitted to appoint someone to fill the vacancy in the lieutenant governor’s office, with this appointee serving until the next scheduled general election (November 2019), when an election would be held to fill out the remainder of the original term. Succession to the office of attorney general In the event of a vacancy in the office of attorney general, the position would be filled by a person selected by a majority vote of all members of the legislature, as long as the legislature is in session, and that person would then serve the remainder of the original term. If the legislature is in recess, then the position would be filled temporarily by an appointee of the governor and that person would serve until the legislature is next in session and would select someone to fill out the term. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.
Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business, studies consumer behavior and attitudes, multicultural media and advertising, and movies and entertainment. Each year, she and her students analyze the Super Bowl ads. And each year, she said, she sees more ads geared toward women. In fact, AdAge reports that brands like Bumble, Toyota and Procter & Gamble's Olay are featuring women in lead roles in their Super Bowl commercials this year. “That’s smart,” Lindsey-Warren said. “The current and future market power of women – as a whole and by segments – is undeniable and truly cannot be ignored by marketers.” To make her point, she cited research showing that women influence more than 80 percent of all consumer spending; 89 percent of the financial decisions are made by women; and globally, women control more than $20 trillion in world-wide spending. In addition, nearly 24.3 million African American women are brand loyalists and cultural trendsetters who have influence over the $1.2 trillion dollars in black spending power. Forbes reported in 2018 that “women constituted about 49 percent of the 108 million-plus people who watched” that year’s Super Bowl – and paid closer attention to the ads. “Nowadays, whatever brands plan to do during the Super Bowl must be extremely strategic and well planned when commercials go for over $5 million dollars,” Lindsey-Warren said. “With the #metoo and #times up movements as well as the diversity and gender issues in advertising industry and more, I think brands struggle as to how they approach targeting women on such a global stage.” She said brands that use “empowered storytelling” – storytelling that exudes the emotion of empowerment – make a difference. Good examples, she said, are Always’ “Like a Girl” commercial in 2015 and Audi’s “Daughter” commercial in 2017. “In my research, especially among Millennials and Gen Z, this approach is a powerful combination for brands who want to increase purchase intentions for their products or services,” Lindsey-Warren said. “The emotion of empowerment is multidimensional and promotes encouragement and can be extremely motivational,” she said. “When one is empowered, it can be an ‘aha’ moment and very transformational in a positive manner. In addition, empowered storytelling is a proactive approach to storytelling that demands you keep the receiver of the story in mind at every stage of the process because, at the end of the day, you want the receiver of the story to be better in some way for having received the empowered narrative they just viewed or experienced.” And when consumers are empowered, they tend to tell others. In the digital space, this looks like sharing videos, posts, quotes and more on social media channels. “Essentially, empowered storytelling gives brands the opportunity to achieve the right balance of entertaining and encouraging and, ultimately, healing by showing that they care for their consumers through the motivational messages and narratives they are producing,” Lindsey-Warren said. ABOUT TYRHA LINDSEY-WARREN, Ph.D. Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. Her latest research, “An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.,” was published in the Journal of Advertising Research. She will be discussing this study during panel discussions in New York City and Los Angeles for the Geena Davis Institute on Gender in Media. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
The hidden treasure of digital piracy? It can boost bottom line for manufacturers, retailers
HBO's popular television series "Game of Thrones" returns in April, but millions of fans continue to illegally download the program, giving it the dubious distinction of being the most pirated program. Many may wonder why the TV network hasn't taken a more aggressive approach to combating illegal streaming services and downloaders. Perhaps it is because the benefits to the company outweigh the consequences. Research analysis by faculty in Indiana University's Kelley School of Business and two other schools found that a moderate level of piracy can have a positive impact on the bottom line for both the manufacturer and the retailer -- and not at the expense of consumers. "When information goods are sold to consumers via a retailer, in certain situations, a moderate level of piracy seems to have a surprisingly positive impact on the profits of the manufacturer and the retailer while, at the same time, enhancing consumer welfare," wrote Antino Kim, assistant professor of operations and decision technologies at Kelley, and his co-authors. "Such a win-win-win situation is not only good for the supply chain but is also beneficial for the overall economy." While not condoning piracy, Kim and his colleagues were surprised to find that it can actually reduce, or completely eliminate at times, the adverse effect of double marginalization, an economic concept where both manufacturers and retailers in the same supply chain add to the price of a product, passing these markups along to consumers. The professors found that, because piracy can affect the pricing power of both the manufacturer and the retailer, it injects "shadow" competition into an otherwise monopolistic market. "From the manufacturer's point of view, the retailer getting squeezed is a good thing," Kim said. "It can't mark up the product as before, and the issue of double marginalization diminishes. Vice versa, if the manufacturer gets squeezed, the retailer is better off. "What we found is, by both of them being squeezed together -- both at the upstream and the downstream levels -- they are able to get closer to the optimal retail price that a single, vertically integrated entity would charge." In the example of "Game of Thrones," HBO is the upstream "manufacturer" in the supply chain, and cable and satellite TV operators are the downstream "retailers." Kim and his co-authors -- Atanu Lahiri, associate professor of information systems at the University of Texas-Dallas, and Debabrata Dey, professor of information systems at the University of Washington -- presented their findings in the article, "The 'Invisible Hand' of Piracy: An Economic Analysis of the Information-Goods Supply Chain," published in the latest issue of MIS Quarterly. They suggest that businesses, government and consumers rethink the value of anti-piracy enforcement, which can be quite costly, and consider taking a moderate approach. Australia, for instance, due to prohibitive costs, scrapped its three-strikes scheme to track down illegal downloaders and send them warning notices. Though the Australian Parliament passed a new anti-piracy law last year, its effectiveness remains unclear until after it is reviewed in two years. As with other studies, Kim and his colleagues found that when enforcement is low and piracy is rampant, both manufacturers and retailers suffer. But they caution against becoming overzealous in prosecuting illegal downloaders or in lobbying for more enforcement. "Our results do not imply that the legal channel should, all of a sudden, start actively encouraging piracy," they said. "The implication is simply that, situated in a real-world context, our manufacturer and retailer should recognize that a certain level of piracy or its threat might actually be beneficial and should, therefore, exercise some moderation in their anti-piracy efforts. "This could manifest itself in them tolerating piracy to a certain level, perhaps by turning a blind eye to it," they add. "Such a strategy would indeed be consistent with how others have described HBO's attitude toward piracy of its products."
Vielight Featured on CBC's "The Nature of Things" with Dr. David Suzuki
“The Brain’s Way of Healing”, an episode on The Nature of Things – aired on the CBC news network with David Suzuki and Dr. Norman Doidge. The episode featured the Vielight intranasal photobiomodulation technology. This episode featured Dr. Margaret Naeser a Research Professor of Neurology at Boston University who is researching the uses of an LED light helmet to treat PTSD victims. There are 1.7 million cases of traumatic brain injury right now in the United States and we don't have a really good treatments for them. We give them cognitive rehabilitation therapy which is very important but we're doing the photon work and light therapy to give the cells more energy to work with." To view the CBC Television episode please click below Dr. Margaret Naeser, Research Professor of Neurology at Boston University Select Publications PUBLISHED ON 2/10/2017 Saltmarche AE, Naeser MA, Ho KF, Hamblin MR, Lim L. Significant Improvement in Cognition in Mild to Moderately Severe Dementia Cases Treated with Transcranial Plus Intranasal Photobiomodulation: Case Series Report. Photomed Laser Surg. 2017 Aug; 35(8):432-441. PMID: 28186867. PUBLISHED ON 12/1/2016 Naeser MA, Martin PI, Ho MD, Krengel MH, Bogdanova Y, Knight JA, Yee MK, Zafonte R, Frazier J, Hamblin MR, Koo BB. Transcranial, Red/Near-Infrared Light-Emitting Diode Therapy to Improve Cognition in Chronic Traumatic Brain Injury. Photomed Laser Surg. 2016 Dec; 34(12):610-626. PMID: 28001756. PUBLISHED ON 8/17/2015 Naeser MA, Hamblin MR. Traumatic Brain Injury: A Major Medical Problem That Could Be Treated Using Transcranial, Red/Near-Infrared LED Photobiomodulation. Photomed Laser Surg. 2015 Sep; 33(9):443-6. PMID: 26280257. PUBLISHED ON 5/8/2014 Naeser MA, Zafonte R, Krengel MH, Martin PI, Frazier J, Hamblin MR, Knight JA, Meehan WP, Baker EH. Significant improvements in cognitive performance post-transcranial, red/near-infrared light-emitting diode treatments in chronic, mild traumatic brain injury: open-protocol study. J Neurotrauma. 2014 Jun 1; 31(11):1008-17. PMID: 24568233.
Using light therapy for Alzheimer's
Vielight Technology featured on CityTV Segment CityTV reporter, Stella Aquisto speaks to Breakfast Television host Dina Pugliese about the benefits of light therapy and how it can be used to target Alzheimer's. This television segment aired on March 24, 2017 Media Contact Edward D'Mello M: 647-865-2803 E: edward@vielight.com
Social media mentions of television advertising
Television advertising is an expensive proposition, so media planners and advertisers are devoting considerable attention to social media mentions of their advertising and the real-time feedback it can provide. David A. Schweidel, associate professor of marketing, and coauthor Beth L. Fossen 16PhD (Indiana U) study this trend by using data from actual television advertising on the broadcast networks and brand and program mentions of those same ads on Twitter. The pair found that television advertising does impact the volume of online word-of-mouth for the advertised brand and the program showing the ad. Ad and brand characteristics played a huge role in creating social media “chatter.” For instance, movie advertisements generated the largest increase in online word-of-mouth. Ads for phones, computers, notebooks, and tablets also created substantial increases in social media mentions. In contrast, apparel, dental care, nonprofit ads, and PSAs benefited the least in terms of online brand chatter. Higher rated programs resulted in more online chatter for the ads shown, likely due to the fact that these programs draw larger viewing audiences. Source:
Baylor Media Expert Shares Thoughts Re: Charges of Biased Media Coverage of Minorities
Early this week, 18-year-old Nia Wilson was stabbed to death on a platform while transferring trains in Oakland, California. Authorities said the attack was unprovoked. Media coverage of Wilson's death included photos from her social media accounts. One California television station chose to share a photo of Wilson, who was African American, holding what appeared to be a gun. The decision to run that particular photo sparked outrage, with many saying the photo added to a trend of a biased media portrayal of minorities. Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media at Baylor University, is an expert on mass media representations of women, minorities and other underrepresented groups. "This incident brings back memories of the shooting deaths of Trayvon Martin and Michael Brown. Media outlets used various photos to portray them as menacing. It also brings to mind the hashtag: #IfTheyGunnedMeDown, which asks the question: 'If they gunned me down, what photo would media use?'" Moody Ramirez said. "Historically, media outlets have used such photos to: 1) frame the individuals a certain way, 2) add interest to the story, 3) stir up conflict. Awareness that this is happening is the best way to stop it in the future. Black Twitter has taken on this cause. In the 'clap back' culture of Black Twitter, news outlets are very likely to get called out for such behavior." Moody-Ramirez is the co-author of the new book "From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender." In 2013, she co-authored "The Obamas and Mass Media: Race, Gender, Religion, and Politics." She also authored "Black and Mainstream Press’ Framing of Racial Profiling: A Historical Perspective." Source:
