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Gender Gap Grows Wider Globally featured image

Gender Gap Grows Wider Globally

The World Economic Forum (WEF) began calculating the global gender gap in 2006. Yesterday, it released the results of the 2017 Global Gender Gap Report and the news is bad – for the first time in more than a decade, the gender gap is widening. This year's report revealed that the divide between men and women stood at 32 percent, up from 31.7 percent last year. The Global Gender Gap Index ranks 144 countries and compares them across four ‘pillars’: economic participation and opportunity, education, political empowerment, and health and survival. The best scores overall belonged to three Scandinavian countries. Iceland had the smallest gender gap at 22 percent. How about the United States? While the U.S. has improved its overall gender gap, this year's report showed it moved down the rankings to 49th place. The score was 0.72 or a gender gap of 28 percent. The pillar featuring economic participation, which includes salaries, workforce participation and leadership, has one of the fastest-growing gaps. Globally, women are earning less than men. The WEF believes the economic gender gap will now not be closed for 217 years. When considering a woman's income as a percent of a man’s, the U.S. came in at 13th place, where a woman can expect to make on average only 64.8 percent of that of what a male earns. Why is this the case even though more women than men are graduating from universities? Can this worrying trend be changed? What steps must be taken to make the playing field equal for all in America? Dr. Shannon Wooden, gender studies expert and professor of English at Missouri State University, can provide insight on this topic. She can address the gender pay gap and why companies need more female representation in senior and board levels. Contact her for an interview. Source:

2 min. read
What Makes Horror Movies Scary? “We do,” Says Baylor Film Expert featured image

What Makes Horror Movies Scary? “We do,” Says Baylor Film Expert

The best scary movies adapt to society’s current fears and turn current cultural, social and political preoccupations into elements of horror, says a Baylor University film historian and an expert on the horror film genre. “We are the monster,” said James Kendrick, Ph.D., associate professor of film and digital media in Baylor’s College of Arts & Sciences. Kendrick has authored three books: Darkness in the Bliss-Out: A Reconsideration of the Films of Steven Spielberg; Hollywood Bloodshed: Violence in the 1980s American Cinema; and Film Violence: History, Ideology, Genre. The themes of horror films have changed and developed over the years to capture the zeitgeist and adapt to societal fears, Kendrick said. However, as elements of fear transform with society, the elements of horror films remain. “Character and story, atmosphere and the monster,” Kendrick said. “That’s all you really need. Interesting, engaging characters in an effective setting pitted against some kind of monstrosity. That is the core of the genre, and anything and everything else grows from and functions to support those three elements.” The audience must be able to relate to characters and feel a sense of empathy for them, he said. The atmosphere must engage the audience and provide an effective platform for fear. Source:

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1 min. read
Baylor Horror Film Expert Lists 10 Movies 'Everyone Should See' featured image

Baylor Horror Film Expert Lists 10 Movies 'Everyone Should See'

October brings pumpkin spice, changing leaves, cooler temperatures and Halloween. And Halloween, of course, brings horror films. James Kendrick, Ph.D., associate professor of film and digital media in Baylor University’s College of Arts & Sciences, is a Hollywood film historian and an expert on cult and horror films. While horror is not everyone’s favorite genre, Kendrick says, horror films are known to have a universal appeal. “We all know what it means to be frightened, to feel dread, to want to look away,” Kendrick said. “On some level we all fear death and are aware of our human mortality, and the best horror films engage that fear in complex and challenging ways.” In honor of Halloween, Kendrick has developed a list of 10 horror classics he says “everyone should see.” 1. Nosferatu (F.W. Murnau, 1922) 2. The Bride of Frankenstein (James Whale, 1935) 3. Cat People (Jacques Tourneur, 1942) 4. Psycho (Alfred Hitchcock, 1960) 5. Night of the Living Dead (George A. Romero, 1968) 6. The Exorcist (William Friedkin, 1973) 7. Suspiria (Dario Argento, 1977) 9. The Shining (Stanley Kubrick, 1980) 10. The Babadook (Jennifer Kent, 2014) James Kendrick, Ph.D., serves as associate professor of film and digital media in Baylor University’s College of Arts & Sciences. Kendrick’s primary research interests are post-Classical Hollywood film history, violence in the media, cult and horror films, media censorship and regulation and cinema and new technologies. He has authored three books: Darkness in the Bliss-Out: A Reconsideration of the Films of Steven Spielberg, Hollywood Bloodshed: Violence in the 1980s American Cinema and Film Violence: History, Ideology, Genre. In addition to this, he is also the film and video critic for the website Qnetwork.com. Kendrick is a member of the Society for Cinema and Media Studies, the University Film and Video Association and the Online Film Critics Society. Source:

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2 min. read
Baylor Expert Re: Movies Featuring Actors of Color: Hollywood Leaves "Great Deal of Money on the Table" featured image

Baylor Expert Re: Movies Featuring Actors of Color: Hollywood Leaves "Great Deal of Money on the Table"

Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:

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2 min. read
Seeing the light of neutron star collisions featured image

Seeing the light of neutron star collisions

UNIVERSITY PARK, Pa. — When two neutron stars collided on Aug. 17, a widespread search for electromagnetic radiation from the event led to observations of light from the afterglow of the explosion, finally connecting a gravitational-wave-producing event with conventional astronomy using light, according to an international team of astronomers. Previous gravitational-wave detections by LIGO (Laser Interferometer Gravitational-Wave Observatory) and Virgo, a European observatory based in Pisa, Italy, were caused by collisions of two black holes. Black hole collisions generally are not expected to result in electromagnetic emissions and none were detected. "A complete picture of compact object mergers, however, requires the detection of an electromagnetic counterpart," the researchers report online today (Oct. 16) in Science. The Aug.17 detection of a gravitational wave from the collision of two neutron stars by gravitational wave observatories in the U.S. and Europe initiated a rapid cascade of observations by a variety of orbiting and ground-based telescopes in search of an electromagnetic counterpart. Two seconds after detection of the gravitational wave, the Gamma Ray Burst monitor on NASA's Fermi spacecraft detected a short gamma ray burst in the area of the gravitational wave's origin. While the Swift Gamma Ray Burst Explorer — a NASA satellite in low Earth orbit containing three instruments: the Burst Alert Telescope, the X-ray Telescope and the Ultraviolet/Optical Telescope — can view one-sixth of the sky at a time, it did not see the gamma ray burst because that portion of the sky was not then visible to Swift. Penn State is in charge of the Mission Operations Center for Swift. The satellite orbits the Earth every 96 minutes and can maneuver to observe a target in as little as 90 seconds. Once the Swift team knew the appropriate area to search, it put the satellite's instruments into action. Swift is especially valuable in this type of event because it can reposition to a target very quickly. In this case, the telescope was retargeted approximately 16 minutes after being notified by LIGO/Virgo, and began to search for an electromagnetic counterpart. Read more about Swift's involvement in detecting the neutron star collision here: https://www.eurekalert.org/pub_releases/2017-10/ps-stl101617.php To speak with Penn State's Swift researchers, contact Joslyn Neiderer at jms1140@psu.edu. Source:

2 min. read
How Can We Have A Civil Discussion About Climate Change? Start With 'Observation,' Baylor Expert Says featured image

How Can We Have A Civil Discussion About Climate Change? Start With 'Observation,' Baylor Expert Says

These days, it doesn’t take much to turn a civil conversation into a full-blown catastrophe. Just mention the words “climate change” and feathers can start to ruffle. But it doesn’t have to be that way, says Dan Peppe, Ph.D., climate change expert and associate professor of geosciences at Baylor University. His research focuses on understanding how plant and animal communities have responded to changes in climate throughout Earth’s history. “Climate change is a fundamentally important issue to our society and is vital for us to have open and honest discussions about it and its potential impacts,” Peppe said. He said the best place to start such a dialogue is with scientific observation. Have a discussion about increases in temperature, he said. Understand what scientists are saying about those temperature changes and their effects. The trick to keeping this cordial? Keep politics out. “All of this conversation is a scientific one based on observation, and as such, shouldn't be a political one,” he said. “Once that baseline is established, we can then begin a conversation of the many possible ways to address those risks.” Peppe said there is often more than one solution to issues of climate change, but people need to listen to each other. “Hopefully there can be a respectful and civil conversation around those potential solutions,” he said. As part of Earth Science Week, Peppe is taking part in the Earth Science Symposium at The Mayborn Museum in Waco, Texas, where he will moderate a panel discussion on climate change. Panelists will discuss the science of climate change, the risks associated with it, and some of the potential solutions. “We hope that this will be a really productive discussion, and one in which the audience can participate,” Peppe said. Source:

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2 min. read
Women in the Workplace – Still an Unfair Playing Field featured image

Women in the Workplace – Still an Unfair Playing Field

It’s a trend that has many reeling and wondering how to correct: many women working in the financial services industry on Wall Street today don't believe there are opportunities to advance to the most senior positions. This comes as corporate, academic and government leaders push for greater gender diversity at American companies. A study by Lean In released today showed some startling statistics. Women in the Workplace 2017 took pipeline data from 222 companies employing more than 12 million people. As well, more than 70,000 employees completed a survey designed to explore their experiences regarding gender, opportunity, career and work-life issues. The results were not good. The report showed: “Women remain significantly underrepresented in the corporate pipeline. From the outset, fewer women than men are hired at the entry level. At every subsequent step, the representation of women further declines, and women of color face an even more dramatic drop-off at senior levels. This disparity is not due to company-level attrition or lack of interest: women and men stay at their companies and ask for promotions at similar rates.” In fact, from entry level, women represent 47 percent of all entry level hires, but only one in five women will become a C-Suite leader. For women of color, that number diminishes to one in 30. The report also shows that women are less likely to be promoted, receive raises or be supported throughout their careers. So, what will it take to reverse this trend and make corporate America an equal playing field for all? What barriers need to be removed and what policies need to be changed? Is this a cultural shift, should it be regulated and can it be done? The situation is clearly unfair and there are many questions to be asked. Yet answers and solutions are by no means simple or easy to come by. That’s where experts from Missouri State University can help. Dr. Shannon Wooden is a gender studies expert. She is also a published author. Dr. Wooden can speak about the gender pay gap and why companies need more female representation in senior and board levels. Click on her icon to contact her. Source:

2 min. read
Threats loom in the wake of historic Kurdish vote featured image

Threats loom in the wake of historic Kurdish vote

Iraq’s Prime Minister Haider al-Abadi has demanded Kurdish authorities negate the results of Monday’s historic referendum. The move is the latest attempt by Iraqi officials to prevent Kurdish independence. Al-Abadi, who earlier this week called the Kurdish vote “unconstitional,” said his government was unwilling to discuss the results of Monday’s referendum with members of the Kurdistan Regional Government. Dr. Craig Albert, associate professor of political science at Augusta University, said a failure to recognize the vote could potentially be catastrophic for the region. “A worst-case scenario could see the beginnings of an Iraqi civil war, or a push by Turkish forces into the country,” Albert said. Turkish President Recep Tayyip Erdoğan has touted economic sanctions to protest the Kurdish vote. Albert said the use of military measures by the Turkish government against Iraqi Kurds was likely. Click “Contact” to schedule an interview with Dr. Craig Albert, or call 1-(706) 504-2724. Source:

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1 min. read
Kurdish independence referendum could lead to chaos in region, expert says featured image

Kurdish independence referendum could lead to chaos in region, expert says

A historic independence referendum in Iraqi Kurdistan could lead to civil unrest or war if successful, cautions Dr. Craig Albert, associate professor of Political Science at Augusta University. The Iraqi Parliament has already ordered troops to gather in the region under the guise of “protecting citizens. Turkish President Recep Tayyip Erdoğan has touted economic sanctions to protest the vote, and will likely use military measures. If Kurdistan overwhelmingly votes for independence—an event Albert says is likely—a worst-case scenario could see the beginnings of an Iraqi civil war or a Turkish push into Iraq to put down Iraqi Kurds. If the vote is not recognized, Albert said, the region will likely see an increase in Kurdish acts of terror or guerilla warfare. Click "Contact" to schedule an interview with Dr. Craig Albert or call 1-(706) 504-2724. Source:

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1 min. read
Baylor Public Relations Expert: Millennials in PR Feel Unprepared to Offer Companies Advice on Moral Dilemmas at Work featured image

Baylor Public Relations Expert: Millennials in PR Feel Unprepared to Offer Companies Advice on Moral Dilemmas at Work

Millennials who are pursuing careers in public relations do not feel prepared to offer advice on ethics to their companies — and in fact, they do not expect to face ethical dilemmas at work, according to a Baylor University study. Millennials or Generation Y — generally identified as people born between 1981 or 1982 through 2000 — are projected to make up one third to one half of the country’s workforce by 2025. They will shift from being “doers” to being “deciders” in businesses, and their ethical compass will set the course for subsequent generations of public relations professionals, said study author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences. “The study findings about lack of ethical readiness are a cause for concern,” Neill said. “If Millennials don’t feel equipped, they may be misled by their superiors or used as instruments of unethical behavior.” Without mentoring or training, they must learn by trial and error. Researchers found that factors that have a positive impact on Millennials readiness to face ethics issues include ethics training in college, workplace training, training through professional associations and mentoring by someone inside or outside their organization. But while the majority (74 percent) had received ethics training in college, most had not received training in the workplace through such methods as videos, handbooks and learning modules; or through a professional organization such as PRSA. Besides lacking confidence, most appear to be overly optimistic that they will not have to confront such common dilemmas as truthfulness in communication, altering researching results, working with questionable clients or blurring of personal and professional speech online, Neill said. Source:

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2 min. read