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Why shoppers are paying more for a fake Amazon discount
By Halle Burton According to new research by Jinhong Xie, a Warrington College of Business professor at the University of Florida, more than a quarter of Amazon vacuum cleaners sold have increased their prices while pretending to offer discounts. Xie’s pricing phenomenon research is joined with Sungsik Park at the University of South Carolina and Man Xie at Arizona State University, publishing their analysis in the Marketing Science journal. A product’s price increase is paired with a previously unadvertised listing price, which encourages Amazon shoppers to receive a deceitful false discount. This faux discount drove higher sales despite the price increase, and shoppers end up paying 23% more on average. “When you see this list-price comparison, you naturally assume you are getting a discount. It’s not just that you didn’t get a discount. You actually paid a higher price than before the seller displayed the discount claim,” said Xie. Regulations currently prohibit deceptive pricing by requiring truthful price comparisons from the sellers, but a list price can still be misleading under these circumstances. Shoppers are misled by the timing of price comparisons where retailers advertise a price discount that actually only gives the impression of a deal. “Current regulations are all about the value of the list price, and they don’t say anything about misleading consumers by manipulating the timing of the list price’s introduction,” Xie said. Xie and her colleagues followed more than 1,700 vacuums on Amazon from 2016 to 2017 gathering observational data on their prices. “We found that by increasing the price by 23% on average, the seller achieves a 15% advantage in their sales rank among all products in the home and kitchen category,” Xie said. Xie encourages consumers to be aware, not make assumptions about discount claims and utilize multiple websites to compare prices. “We think that consumer organizations and regulators should evaluate this new marketing practice to determine whether and how to manage it.”
Allen Friedland, M.D., MACP, FAAP, has been recognized with the Dema C. Daley Founders Award for his national impact as an educator, innovator and leader in internal medicine. Given by the Alliance for Academic Internal Medicine, the award honors internal medicine doctors who have greatly influenced undergraduate and graduate medical education and the development of training programs in internal medicine. Watch the video of Friedland’s acceptance speech here. “Dr. Friedland has been a tireless advocate and innovator for internal medicine, medicine-pediatrics, and residency education over two decades,” said Vinay Maheshwari, M.D., MHCDS, Hugh R. Sharp Jr., Chair of Medicine and physician executive of the Medical Group at ChristianaCare. “He is a mentor to countless physicians across the country and beloved by those who have had the privilege of working alongside him. What is most evident about Dr. Friedland is how much he cares about those he has taught locally and nationally – all of them will forever be a part of his family. This award is a testament to a lifetime career dedicated to graduate medical education.” Friedland is ChristianaCare’s section chief of Medicine-Pediatrics (Med-Peds) and has served as the director of ChristianaCare’s combined Internal Medicine-Pediatrics residency program for 25 years. He also teaches medical students at ChristianaCare, which is a branch campus of Sidney Kimmel Medical College at Thomas Jefferson University and Philadelphia College of Osteopathic Medicine. His accomplishments include: Spearheading the development of what is now known as ChristianaCare’s Center for Special Health Care Needs, dedicated to providing primary care and specialty care for adults ages 18 and older with complex medical and social conditions that originated in childhood. Creating the elective Leadership Excellence Education for Residents/Fellows (LEED-R), which partners emerging resident leaders with ChristianaCare senior leaders for mentorship, real-world experience in applying leadership education and the ability to share those learnings with other residents. Known affectionately by his colleagues as “Mr. Med-Peds,” Friedland has held leadership positions with all of the major national med-peds organizations. He co-founded the Med-Peds Academic Channel and received the Leadership Award from the Medicine-Pediatrics Program Directors Association. He recently launched a professional association named the Association of Med-Peds Physicians. Kimberly Bates, M.D., FACP, FAAP, director of the Internal Medicine Residency Program at Dignity Health – St. Rose Dominican, nominated Dr. Friedland for the award. Bates is a ChristianaCare Med-Peds alumna (Class of 2003). “Dr. Friedland is an exceptional human being and a natural leader and mentor who leaves a powerful imprint on every person he meets, whether they are students, residents, physician colleagues or patients,” Bates said. “He has dedicated his career to medical education, and he takes an innovative and problem-solving approach to all that he does.”
Aston University wins grant to make research more sustainable and environmentally friendly
University awarded grant to develop more sustainable separation method through AstraZeneca’s Open Innovation CoSolve Challenge at ELRIG Dr Vesna Najdanovic will explore use of the solvent ethyl lactate It is a biorenewable and environmentally friendly alternative. An Aston University scientist has won a $25000 grant in the AstraZeneca Open Innovation CoSolve sustainability challenge to help to make research more sustainable and environmentally friendly. Dr Vesna Najdanovic, senior lecturer in chemical engineering at the University’s Energy and Bioproducts Research Institute (EBRI), successfully pitched her idea to explore a new method using ethyl lactate as a solvent. Ethyl lactate is a biorenewable and environmentally friendly alternative solvent produced from lactic acid and ethanol, both obtained by fermentation of biomass. Currently hazardous organic solvents such as acetonitrile are widely used instead. Dr Najdanovic won the AstraZeneca’s Open Innovation CoSolve Sustainability Challenge at the European laboratory research & innovation group (ELRIG) Research and Innovation meeting. She said: “Throughout my research career, I have been working with various green solvents, such as supercritical fluids, ionic liquids and biosolvents, to improve chemical and separation processes. “I am delighted to be selected by the expert judging panel and the highly engaged audience to apply my knowledge to develop greener analytical methods using ethyl lactate as a solvent for liquid chromatography. “I hope this project will pave the pathway to use this environmentally friendly alternative solvent while reducing carbon footprint and pollution”. The pharmaceutical industry generates the highest amount of waste per mass of products compared to other chemical industry sectors, such as the petroleum industry, bulk and fine chemicals. Dr Kelly Gray, CoSolve sustainability programme lead at AstraZeneca, said “In order to protect people, society and planet we have to identify and develop solutions to deliver sustainable science. The goal of the CoSolve sustainability programme was to do just that and identify innovative ideas to practical challenges faced by researchers across scientific disciplines in R&D.” Sanj Kumar, CEO of ELRIG, said “Ensuring that drug discovery processes become sustainable is a priority issue to the ELRIG community, so partnering with AstraZeneca on the CoSolve initiative, by hosting the pitching and final award ceremony, is not only an honour, but raises the awareness of sustainability to our community. Dr Najdanovic and her innovation are a worthy winner and ELRIG is proud that we are able to share her success story.” As much as 80% of this waste presents hazardous organic solvents obtained from petrochemical sources. For example, the pharmaceutical industry consumes 50% of globally produced acetonitrile, of which 20% is a solvent for liquid chromatography, a widely used analytical tool in research and development laboratories. After its use, most acetonitrile is discarded as chemical waste and subsequently incinerated, generating greenhouse gases and other pollutants such as nitrogen oxides and highly toxic hydrogen cyanide. The CoSolve sustainability challenge award builds on Dr Najdanovic’s previous work employing ethyl lactate as a solvent for various separation processes. Her new project supports EBRI’s wider objectives of using bioproducts to deliver low-carbon and environmentally sustainable solutions.
Coronation of King Charles III: Augusta University professor talks about what to expect
Eyes from around the world will be on Westminster Abbey in London this weekend as King Charles III is crowned king following the passing his mother Queen Elizabeth II on Sept. 8, 2022. As you might expect, there will be plenty of pageantry involved with the ceremony. Ruth McClelland-Nugent, PhD, is chair of History, Anthropology and Philosophy at Pamplin College of Arts, Humanities, and Social Sciences at Augusta University and an expert on the royal family. McClelland-Nugent said this is a major day for those in the United Kingdom, and to a lesser extent, some parts of the Commonwealth "where the British monarch is still monarch, such as Charles will become king of Canada as well as the U.K." The coronation is a religious service of the Church of England, so there will be a number of traditions upheld, such as anointing of the king with blessed oil, and by the end of the ceremony, Charles will have officially received his crown and his scepter, as well as the traditional robes and stole that mark him as king. The crown and the orb that will be used during the coronation date back to 1661 for King Charles II. New crowns were needed after the Puritans melted the old ones down during the English Civil Wars. “These are very traditional things, and reinforce the ancient idea that the monarch is selected by God to have authority over people,” said McClelland-Nugent. "However, for the first time, there will be participation from clergy of other faiths as well, since the king has invited clergy from the Jewish, Sikh, Hindu, Muslim and Buddhist faiths to participate, reflecting the great religious diversity in the U.K.” She also said those watching the coronation, in-person or virtually, will be invited to swear an oath of allegiance to the monarch, giving the entire country a role in the ceremony for the first time. “It will probably feel very formal and ancient to any Americans who watch it, and it is, but it will be the most informal and diverse coronation in recent British history,” McClelland-Nugent said. Others in the royal family will also play roles in the ceremony. Queen Camilla will be crowned alongside Charles. Princess Anne, Charles' sister, will lead a procession of armed forces and other personnel behind the new king and queen when they leave Westminster Abbey. “Look for her to be on horseback. This is a highly prestigious role and not one carried out by a woman previously.” McClelland-Nugent said Prince William, Prince of Wales, who is now heir to the crown, will make an oath of loyalty directly to the newly crowned king. Some of the king’s grandchildren and queen’s grandchildren will also serve roles during the coronation. If you're a reporter covering the coronation and all the events leading up to it this week, then let our experts help with your stories. Ruth McClelland-Nugent is available for interviews; simply click on her icon now to arrange a time to talk today.
Researchers find an association between autistic traits and young children with ear, nose and throat problems The study used data from the Children of the 90s study which found 177 children were identified with a probable diagnosis of autism – 139 boys and 38 girls The study looked at data from over 10,000 children from birth to four years old. Ear, nose and throat (ENT) problems, relating to the ears, hearing and the upper respiratory system, are more common in young children with a subsequent diagnosis of autism, or who have demonstrated high levels of autism traits - finds new research published in BMJ Open. The study, which was led by researchers from the University of Bristol and Aston University, looked at data from over 10,000 young children from birth to four years old, who were part of the Bristol’s Children of the 90s study. The team investigated whether early ear and upper respiratory signs are associated with the development of autistic traits. Previous studies have found increased prevalence of ENT and related hearing conditions in children with autism compared with typically developing children, but much of this research has been carried out using health records, which can be biased. In the new study, researchers used data from Children of the 90s study, a general population cohort which recruited over 14,000 pregnant women from the Bristol area between 1991 and 1992 and has followed the lives of their offspring ever since. Within Children of the 90s, 177 children were identified with a probable diagnosis of autism – 139 boys and 38 girls. Those with autism traits were defined as the 10% of the sample with the highest trait scores. The team analysed responses to three questionnaires in which mothers recorded the frequency of nine different signs and symptoms relating to the ears, hearing problems and upper respiratory system when their child was aged 18 to 42 months. These included signs such as mouth breathing, snoring, pulling/poking of the ears, ears going red, worse hearing during a cold, ear discharge and rarely listening. The results found that the frequency of these symptoms was associated with high scores on each of the autism traits: social communication, coherent speech, sociability and repetitive behaviours, plus those with a clinical diagnosis of autism. Pus or sticky mucus discharge from the ears was especially associated with autism (an increased risk of 3.29) and for impaired hearing during a cold (an increased risk of 2.18). Dr Amanda Hall, senior lecturer in audiology, at Aston University, said: “Thanks to the data available from Children of the 90s, we were able to analyse results from a large number of children. We found that common ear and upper respiratory signs and symptoms appear to be more prevalent in those with a subsequent diagnosis of autism or demonstrated high levels of autism traits. “However it is also important to note that these ENT symptoms are very common in childhood and most children who experience these signs and symptoms do not go on to be diagnosed with autism. “For example, of the group of around 1,700 children who snored at age 30 months, most of those 1,660 children did not get a later diagnosis of autism. Our results suggest the need for increased awareness of possible ENT conditions.”
UF astrobiologist partakes in her second NASA mission to Mars
By Halle Burton NASA’s Mars Perseverance rover mission is no easy task, yet its distinguished team has discovered signs of organic molecules, containing chemicals known for making life possible on Earth. One of these long-term planners is University of Florida astrobiologist, Amy Williams. “Organics make up life as we know it,” Williams said. “Seeing organic carbon on Mars sets us up to understand if the building blocks for life were present on the planet in the past through the lens of how life evolved on Earth.” Williams and the Perseverance team were published in November’s Science magazine for their organic molecules analysis, after finding numerous organic carbons on the Jerezo crater floor. Through NASA’s Jet Propulsion Laboratory, Perseverance is studying the crater with collected rock samples planned to be sent to Earth during the Mars Sample Return mission. Upon further research and testing on Earth, these rocks could determine compelling evidence of past life on Mars. Several of the rock samples indicate altercations by water, making scientists propose that a water-infused Mars could have supported ancient life. The Jerezo crater itself serves as an intriguing site to study past life on the terrestrial planet. The creation of the crater implies Mars contained a primitive river streaming into a lake billions of years ago. Now, Williams is no stranger to working with the detection of organic molecules on Mars. In 2015, she worked with the Curiosity rover which also found organic carbon on the inner planet. With her work diversified on the Perseverance team, evidence is closer than ever to proving the omnipresence of organic carbon on Mars. “Seeing a consistent story is always reassuring as a scientist,” Williams said.
Gene Editing Institute Opens a Unique Learning Lab for High School and College Students
Free program uses CRISPR in a Box™ toolkit to teach the power of gene editing To inspire the next generation of students to pursue careers in STEM (science, technology, engineering and math) and learn about the power of genomic science, ChristianaCare’s Gene Editing Institute has launched a new Learning Lab on its premises that offers educational programming about revolutionary CRISPR gene editing technology. Located next to the Gene Editing Institute’s lab on the University of Delaware’s STAR Campus, the Learning Lab is a physical space that provides an immersive field trip experience for upper-level high school students and college undergraduates who may not have access at their schools to a laboratory to conduct gene editing experiments. There is no cost for schools to use the lab or for the materials to conduct the experiment. The Gene Editing Institute wants to ensure that all schools have equal opportunity to participate in educational programming at the lab. Students using the lab can perform a gene editing experiment in a single day using the Gene Editing Institute’s innovative CRISPR in a Box™ educational toolkit. All materials in the kit are safe, synthetic materials, and allow students to perform CRISPR gene editing with non-infectious E. coli bacteria. They will be able to see an appearance change indicating gene editing has occurred at the end of their experiment. “Students around the country, no matter where they go to school, have the potential to be scientists, researchers and laboratory technicians,” said Eric Kmiec, Ph.D., executive director and chief scientific officer of ChristianaCare’s Gene Editing Institute. “Our hope is that by creating access and space for students to explore, we can inspire the next generation of students to pursue STEM careers. The Learning Lab allows us to help cultivate the next generation of genetic scientists and strengthen Delaware and our region as a leader in biotechnology.” Education Program Manager Amanda Hewes, MS, developed the Learning Lab after noticing a problem that was undercutting the opportunities of teachers to bring gene editing experiments into the classroom — a lack of space and equipment. Amanda Hewes, education program coordinator, assists students from Wilmington Charter School with their samples of DNA during a Learning Lab experiment. “We don’t want anything to hinder the way students learn about CRISPR gene editing,” Hewes said. “If a student feels like there are too many steps, or a teacher doesn’t have an essential piece of equipment, then we’ve lost an opportunity to bring the next generation of scientists into the lab. We’re striving to break down as many barriers as possible for students.” Learning real-world applications of gene editing The Learning Lab also allows students to speak directly with experts in the field about careers in biotechnology and gene editing as they learn the difference between such things as phenotypic and genotypic readouts in their gene editing experiments. This gives students the chance to ask about the real-world application of genome experiments in a research lab. It also lets them think about their place in a lab setting. “I’ve never been in an actual lab setting before,” said Shiloh Lee, a junior at the Charter School of Wilmington, at a recent class. “I think it is very, very cool to be able to experience it.” “I’ve learned a lot of new skills with the micropipetting,” said Pauline Zhuang, a senior at The Charter School of Wilmington. “We don’t have the same resources at our school. The CRISPR in a Box is such a great resource. My classmates and I have been able to experience, firsthand, what it is like to actually do gene editing.” Through the program, the Gene Editing Institute hopes to educate 1,000 students by spring 2024. Currently, the lab is on track to engage more than 200 students by the end of the spring 2023 semester. CRISPR stands for Clustered Regularly Interspaced Short Palindromic Repeats, which are the hallmark of a bacterial defense system that forms the basis for CRISPR-Cas 9 genome editing technology. The CRISPR technology enables researchers to modify genes in living cells and organisms and may make it possible to correct mutations at precise locations in the human genome in order to treat genetic causes of disease. For more information about the Learning Lab and the educational program, email geneeditinginstitute@christianacare.org.
As technology continues to advance, so do the methods that hackers use to steal personal information. One such method that even the FBI has taken notice of is juice jacking, a technique where hackers use public charging stations to install malware onto your device or steal your personal information. The specific danger is very real, experts say. Steve Weldon, director of the Cyber Institute at Augusta University’s School of Computer and Cyber Sciences, said people need to understand there is risk when plugging a phone into a USB port at a public charging station. “USB uses pins for data and power. When we plug devices in to charge, the data pins are also connected,” said Weldon. “No big deal if we’re in an environment we trust. However, do we trust the public charging stations to have access to our data pins and being able to make data transfers? Probably not and that’s the gist of the recent warning.” There are ways to avoid the risk. “The best advice is to bring your own cables and adaptors. Then we can plug directly into power outlets,” Weldon said. If you must use a public charging station, he suggests using a data blocking USB cable. These cables only allow power to flow through, preventing any data transfer between the charging station and your device. Also, be aware if you are using your phone while charging it. “When using public charging stations we should, at a minimum, watch for strange behaviors, weird popups, and being asked questions about trusting the device or drive we’re connected to. Those are danger signs, and we’d want to disconnect quickly,” added Weldon. Another option to protect your phone from juice jacking is to use a wireless charger. These chargers do not require a physical connection between your device and the charging station. While wireless charging is typically slower than using a cable, it is a safe alternative when you’re on the go and need to charge your device. Keeping your personal information safe is crucial in today’s digital age. Protecting your phone from juice jacking is just one way to prevent hackers from accessing your sensitive data. Looking to know more? Connect with our expert today. Steven Weldon is the Director of Cyber Institute at the School of Computer and Cyber Sciences at Augusta University and is an expert in the areas of cellular and mobile technology, ethics in computer science, scripting and scripting and automation. Steve is available to speak with media - simply click on his icon now to arrange an interview today.
Podcast: Research into household chores reveals fascinating home truths
The notion of ‘women’s work’ still deeply embedded in today’s society Men’s choice of housework centred around machinery and perceived physical strength Some household tasks have ‘shifted’ over the years A fascinating study by an academic at Aston University has revealed that women still do certain traditional tasks within the home. The research by Dr Emily Christopher, a lecturer in sociology and policy, found that ‘woman-type’ tasks often involve multi-tasking while men’s roles often include solo duties such as mowing the lawn. Dr Christopher, whose research focuses on the reproduction of gender inequalities in paid and unpaid work, spoke about her study in the latest episode of the 'Society matters' podcast series, presented by journalist Steve Dyson. The episode is sub-titled 'Did you iron my shirt? Why household work, and who does it, matters'. Dr Christopher explained that men are doing much more household work than they did 50 years ago, and that there was “general agreement” among the couples she interviewed that household work should be shared. The lecturer, who invited couples to assign ‘task cards’ during interviews in their homes, said past research found that women still perform the ‘lion’s share’ of household work. This, she said, followed on from the “age old idea” of women being more caring and nurturing which was “deeply embedded in the way society thinks”. While some tasks were still more likely to be done by women, some had shifted over time. Tasks still “overwhelmingly gendered” today include women remembering birthdays, organising presents, and remembering whether a child needs PE kit or money for a cake sale, all the cognitive labour of household management. She said: “The problem is it’s invisible, so it isn’t recognised as work.” Dr Christopher said that men tend to do the ironing if they find it “enjoyable”, often while listening to football or music, or if they have “particular standards”, such as creases in their sleeves. However, some women choose ironing as a “form of protest”, doing their own and their children’s clothes but refusing to iron men’s shirts. Dr Christopher pointed out that some other tasks traditionally seen as women’s, which had ‘shifted’, included cooking. She said: “Men are more likely to do this now, arguably this might be because they are less likely to be seen as less masculine for doing so, this helped by the rise of celebrity chefs like Gordon Ramsay, Rick Stein and Jamie Oliver.” Her research also revealed that men are more likely to wash up and stack the dishwasher but, like ironing, men doing these tasks was often driven by standards such as liking them stacked a particular way. They are also more likely to hoover than to clean, which fell mostly to women, with Dr Christopher suggesting: “I wonder whether sometimes this is something to do with the fact that hoovering involves technology and machinery, so it conceptualises more as a masculine form of housework.” Similarly, Dr Christopher said men are more likely to do outside jobs such as DIY, washing the car and mowing the lawn, with the emphasis again on physical strength. Significantly, tasks which men are more likely to be responsible for, such as DIY, are less likely to “interfere” with paid work, whereas those done by women often involve a reduction in their hours with “very wide implications” such as a gender pay gap, restrictions in career progression, and restricted access to pensions in later life. As a result, she said the state needs to do more, particularly around parental leave and the lack of affordable childcare provision. Dr Christopher said: “If you take maternity leave, it’s 12 months maximum in comparison to one or two weeks’ paternity leave, so straight away we are sending a message about who’s the natural carer. Parental leave needs to change to challenge this reinforcing of gender roles.” She added that childcare provision needs to be seen as integral to the way society and the economy works, so needs funding. Increasingly, Dr Christopher said couples are relying on their parents for help with childcare, and “interestingly, it tends to be the grandmothers who take on this work”. Individuals wanting to put a monetary value on household work can complete the Office for National Statistics’ domestic labour calculator, although she said it was a crude measure and only gives a rough idea. “Using this measure, my household work, on top of a full-time job at Aston University, is worth £18,000 a year,” she said. Listen to all episodes of the 'Society matters' podcast
• Professor Stephen Garrett to discuss why the UK needs to up its game in maths education • He has a particular interest in the development of mathematical and computational solutions to real-world problems • Lecture will take place on Thursday 27 April at Aston University. The latest inaugural lecture at Aston University is to explore why the UK’s low level of mathematical skills don’t add up to a positive digital future. Professor Stephen Garrett will discuss why school-level mathematics is so important in many areas of life and will discuss how the UK needs to up its game in maths education at all ages for the modern digital world. Currently just half of all 16–19-year-olds study maths. Earlier this year the Prime Minister proposed that all students in England will study some form of maths to 18 to ensure that they leave school better equipped for the jobs of the future. Professor Garrett joined Aston University in spring 2022 as Pro-Vice-Chancellor and Executive Dean of the College of Engineering and Physical Sciences. Stephen said: “I’m concerned that too many people are being held back by poor maths – not just at work but in their personal lives too. “Improving maths skills at any age can bring confidence, open up more career options and benefit the local and national economy.” The professor’s research interests are at the boundary of applied mathematics with other disciplines and he has a particular interest in the development of mathematical and computational solutions to real-world problems. He is primarily known as a fluid dynamicist. As an academic leader, Stephen is particularly keen to develop synergies between teaching and research activities and believes the two should always be closely intertwined within the HE sector. His talk, My career in five equations, and the importance of mathematics education in the digital age will also explore the importance of some key areas of school mathematics in his research career. He will start with traditional classroom maths topics such as Pythagoras and trigonometry, through familiar sounding concepts and will link them to a model for fluid flows relevant to the aerospace sector. The free event will take place on the University campus at Conference Aston, on Thursday 27 April from 6 pm to 8 pm and will be followed by a drinks reception. To sign up for a place visit https://www.eventbrite.co.uk/e/an-inaugural-lecture-by-professor-aniko-ekart-tickets-516518760517 There are more details about mathematics courses at Aston University at https://www.aston.ac.uk/courses/mathematics