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How Technology is Changing Work as We Know It? Let Industry Experts Answer that Question
Are you interested in what the Future of Work is and how technology will impact your business and industry? Hear how the future of work will impact organizations’ culture, required skills, the way talent will be sourced and how the workspace and makeup of the workforce itself will change. Join IDC Canada and ITAC on January 30th for our annual Tech Trends Breakfast Series event to learn how technology is and will continue changing work as we know it. At this Tech Trends Breakfast event, IDC analysts, partners and industry experts from Tata Consultancy Services, Zoom.AI and ServiceNow will examine how enterprises can adapt to rapidly changing technologies and workforce ecosystems to build a competitive edge. The interactive panel will be moderated by Tony Olvet, Group Vice President of the research analyst team at IDC Canada. While there will be opportunities throughout the panel discussion to ask questions, attendees will have the opportunity to submit questions in advance to help us shape the discussion. Attendees will also have access to presentation materials following the event. The Future of Work Tech Trend Breakfast event will be on January 30th at Twenty Street, Toronto. To see full event details or to register click here. If you have any questions about this event, please contact Cristina Santander at csantander@idc.com.
Many Americans already have enough “stuff,” and the gift-giving season sometimes adds to that collection of things we really don’t need. Instead of always receiving, how can we resolve to be more generous in the New Year? “Whatever our station, however much money or resources we have, we all have something to share and something to give,” says Andy Hogue, Ph.D., senior lecturer in Baylor’s Honors College who teaches a course on philanthropy and the public good. “I like the idea of thinking in terms of a New Year’s resolution, sort of resolving to be more generous and helping people to think in those ways.” Hogue offers four ways individuals and families can develop a spirit of generosity in the New Year. 1) Generosity starts with gratitude. “That is the very first step, just being grateful for what we have, but also realizing that to those given much, much is expected, and to begin thinking about not possessing things but stewarding things,” Hogue said. “Think of the many things we have that might benefit others, whether that is our time, our talents or our finances. There are so many things that we have at our disposal to be able to enrich communities and to help other people. Being able to think in those ways leads us down the path toward generosity and toward sharing.” 2) Generosity is more than just a transaction. “Think of philanthropy, generosity and giving as more than writing a check. Think of it as something that can be transformative and realize that there is no such thing as an unhappy generous person. It’s difficult to be unhappy when we are giving of ourselves.” 3) Generosity is a muscle you have to exercise. “If we can’t give of ourselves when we have limited means, what makes us expect that we would do it when we have more means?” Hogue said. “We all, in some way, are privileged and blessed and have resources that can be put to use for the benefit of someone else.” 4) Generosity can be creative. There are inspired ways to give birthday or Christmas gifts in honor of a family member or friend that bring about a beautiful thing Hogue likes to call the “philanthropy of collaboration.” “Imagine the many things that come together in this one simple act: you, the giver, are enriched by the series of events you set into motion while the person you honor with the gift appreciates your generosity and imagination. The beneficiary of the gift then takes your offering to enrich the lives of others,” Hogue said. It is, however, important to take cues from the person you honor and give a gift in support of the causes they hold dear. “You can go the traditional route – make a donation and give the person a piece of paper (acknowledging the gift) – or there are amazing web-based resources that can help people make very impactful gifts even with limited amounts,” Hogue said. “You give five dollars and with the magic of the Internet, the gift can go towards fighting disease in Africa, providing books for teacher’s classroom or buying someone in a poor country a goat or a cow or a pig that can be a source of generating income.” Baylor is among 19 universities that participate in the Fort Worth-based Philanthropy Lab, a hands-on philanthropy education program that sparks and expands students’ interest and participation in philanthropy. Since fall 2014, Hogue has taught a full-credit class of Baylor students, who have taken on a very tangible task: stewarding and giving away thousands of dollars – a total now more than $600,000 – in partnership with nonprofit organizations. Through this transformational undergraduate experience, Baylor students in the “Philanthropy and Public Good” class provide real funds for real needs in local, state and global communities while cultivating a philanthropic spirit and developing as innovative leaders poised for a lifetime of generosity.
Declaring a New Year's Resolution for 2019? Baylor Experts Can Help
WACO, Texas (Dec. 17, 2018) – As 2019 approaches, many Americans are considering ways to improve themselves via New Year’s resolutions. Whether it’s personal, like losing weight or clearing clutter, or it’s professional, such as being a better manager or breaking away from smartphones, the options are wide-ranging. Here is a listing of Baylor University research that might help advise those seeking positive change in the coming year. First and Foremost, Resolve not to Over-resolve Only 10 to 20 percent of people keep their resolutions, says Sara Dolan, Ph.D., associate professor and graduate program director of clinical psychology. She advises setting “bite-sized goals instead of a massive behavior change.” Rather than giving up sugar completely or going all out at the gym, she advises achieving small successes before moving on. Ask Yourself: “Do I really want to work from home?” Many U.S. employees believe working from home – or at least away from the office – can bring freedom and stress-free job satisfaction. A 2018 Baylor University study says, “Not so fast.” The research, led by Sara Perry, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business, found that: Autonomy is critical to protecting remote employees’ well-being and helping them avoid strain. Employees reporting high levels of autonomy and emotional stability appear to be the most able to thrive in remote-work positions. Employees reporting high levels of job autonomy with lower levels of emotional stability appear to be more susceptible to strain. “Any organization, regardless of the extent to which people work remotely, needs to consider well-being of their employees as they implement more flexible working practices,” the researchers wrote. Read more here. Save Money by being a Better Negotiator In today’s retail climate, where stores struggle to keep up with online competition and customers can compare prices with the ease of their smartphones, the price tag is just a starting point for negotiations, said negotiation expert Emily Hunter, Ph.D., associate professor of management in Baylor’s Hankamer School of Business. “No longer do you need to pay sticker price for everything you buy. The customer is now empowered to have a say in pricing, and even hourly retail workers are often empowered to give price discounts when requested,” Hunter said. Hunter said negotiations – whether in a retail setting or in the workplace – require confidence. “Many people are hesitant to negotiate because they don’t know how or they are worried about the other person’s reaction (Will they think I’m greedy?),” she said. “But practice can increase your confidence in your ability to negotiate. Rejection is less common than you fear, and retail stores especially are often willing to work with you.” She offered the following tips to increase the chances of greater deals at the check-out counter. Resolving to Be More Generous in the New Year Many Americans already have enough “stuff,” and the gift-giving season sometimes adds to that collection of things we really don’t need. Instead of always receiving, how can we resolve to be more generous in the New Year? “Whatever our station, however much money or resources we have, we all have something to share and something to give,” says Andy Hogue, Ph.D., senior lecturer in Baylor’s Honors College who teaches a course on philanthropy and the public good. “I like the idea of thinking in terms of a New Year’s resolution, sort of resolving to be more generous and helping people to think in those ways.” Hogue offers individuals and families four ways to develop a spirit of generosity in the New Year. Home Cooking Saves Money, Encourages Better Diet The more home-prepared foods used, the less risk there is of eating too many calories and fat calories, says Baylor University nutrition expert Janelle Walter, Ph.D., professor of family and consumer sciences and Nutrition Sciences Program coordinator. Home cooking also saves money and allows for more fruits, vegetables and dairy products — which often are missing when pre-prepared products are used — as well as less fat, sugar and salt. Some tips for prepping at home are making a precise list, lining up recipes and lists of ingredients, shopping when you aren’t hungry and preparing five main dishes at a time to see you through a few days. Involve your family in choosing foods, shopping and preparing foods, Walter says. Many simple and quick recipes are on online sites, she said, referencing these from Southern Living. Consider a New Approach to Dieting Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business, researched successful dieters and how they were different from others. Her research results have received national attention. “Our research shows that instead of creating rules to avoid one’s favorite treats, dieters should focus on eating healthy foods that they enjoy,” David said. “Dieters who restrict themselves from consuming the foods they love most may be setting themselves up for failure. Instead, they may be better off by allowing occasional ‘treats’ and focusing attention on healthy foods that they enjoy and making it a point to include those tasty but healthy foods in their diet.” Read the full article. Be Humble and Helpful In hard times, you know how much a helping hand means — and how humbling those times can be. So it might be good to resolve to look for opportunities to assist in 2019, while remembering not to pat yourself on the back for doing so. A decision to help someone else is influenced by time pressure, number of bystanders, empathy or a person's own distress — but that’s not all, says Baylor researcher Wade Rowatt, Ph.D., professor of psychology and neuroscience. “While several factors influence whether people will volunteer to help, it appears that humble people, on average, are more helpful than individuals who are egotistical or conceited.” Cultivate Patience — and Better Mental Health People who are more patient toward others also tend to be more hopeful, grateful and satisfied with life, says Sara Schnitker, Ph.D., associate professor of psychology and neuroscience. And there is more than one type of patience, including interpersonal patience — dealing with annoying people without losing your cool; handling life hardships — such as illness or unemployment — without frustration or despair; and coping with such daily hassles as traffic jams, computer woes and long lines. In her research, Schnitker invited undergraduates to two weeks of patience training, where they learned to identify feelings and their triggers, regulate their emotions, empathize and meditate. If you want to build your own patience, she recommends following three steps: identify, imagine and sync. First, take a moment to slow down an identify how you are feeling and why you might be feeling that way. Second, try to imagine or reappraise the situation from a different perspective or in a new way that helps you to be calm. Finally, sync with your purpose. Try to connect how what you are doing or enduring helps you pursue larger goals or your life purpose. When Ailing, Talk to A Doctor Instead of Searching the Internet for Answers Rather than heading to the doctor — or even the medicine cabinet — some people turn first to the Internet when they are ailing , according to a Baylor University researcher. Especially for folks who have trouble handling uncertainty, "cyberchondria" — the online counterpart to hypochondria — worsens as they seek answers, says Thomas Fergus, Ph.D., an associate professor of psychology and neuroscience in Baylor's College of Arts & Sciences. “They may become more anxious. And the more they search, the more they consider the possibilities,” he says. Doubts about health also can trigger worries about medical bills, disability and job loss, he said. And that can lead to a Catch-22 of more Googling (sometimes of questionable sources). Rather than giving in to cyberchondria, resolve to call your doctor — and take what you read with a grain of salt. In Conflicts with your Significant Other, Relinquish Power During spats with your spouse or significant other, the most common thing people want is not an apology, but a willingness to relinquish power, says Keith Sanford, Ph.D., professor of psychology and neuroscience in Baylor University's College of Arts & Sciences. That comes in many forms, among them giving a partner more independence, admitting faults, showing respect and being willing to compromise. Following closely behind the desire for shared control was the wish for the partner to show more of an investment in the relationship by such ways as sharing intimate thoughts or feelings, listening and sharing chores and activities, Sanford said. Sleep Better in the New Year Writing a “to-do” list at bedtime may aid in falling asleep, according to a Baylor University study by Michael K. Scullin, Ph.D., director of Baylor’s Sleep Neuroscience and Cognition Laboratory and assistant professor of psychology and neuroscience. Scullin's 2018 research compared sleep patterns of participants who took five minutes to write down upcoming duties versus participants who chronicled completed activities. Scullin suggests that writing a list may allow the brain to “offload” them instead of cycling through them repeatedly. Other hints: Use the bed for sleep rather than studying or entertainment; keep a regular sleep schedule; avoid electronics near bedtime; don’t take long day naps; and stay away from stimulants at least six hours before bedtime. Clear Out Clutter Without Getting Frazzled “Don’t try to organize the entire house in one weekend,” said Elise King, assistant professor in the department of family and consumer sciences. “You are much more likely to complete a task, especially one that you’ve probably been avoiding, if you break it into small goals. Don’t try to clean out an entire room over a weekend; instead, focus on the desk one week, the closet the next, and so forth.” Finally, involve your family, strive to make organization a routine — and reward yourself for your efforts. Break Away from the Smartphone Baylor marketing researchers James Roberts and Meredith David, Ph.D. have conducted numerous studies on the effects of smartphone technology on relationships. Their studies on “phubbing” – phone snubbing – have garnered national and international interest, given the pervasiveness of smartphone technology and its impact on relationships. Their studies have found: Bosses Who “Phone Snub” Their Employees Risk Losing Trust and Engagement “Phubbing” can damage romantic relationships and lead to higher levels of depression People who are phone snubbed by others are, themselves, often turning to their smartphones and social media to find acceptance “Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not,” David said. “Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people.”
The Empty Chair at Christmas: Helpful Ways to Interact with Someone Grieving the Loss of a Loved One
For many, this Christmas will be the first holiday without a special loved one. The loss of a family member or a friend brings obvious grief. And for those who have the opportunity to interact with a bereaved person, there are often questions: What do I do? What do I say? There are ways that are more helpful and ways that are less helpful to approach a grieving person, said grief expert Helen Harris, Ed.D., associate professor in Baylor University's Diana R. Garland School of Social Work. “There are so many things that folks say that are not helpful, mostly when we tell people what to do, what to believe and how not to feel,” Harris said. “Examples are: ‘God needed another angel’ or ‘At least you had him for x-amount of years’ or ‘You shouldn’t feel sad. He isn’t suffering anymore.’ More helpful ways to interact with a grieving person include: Listen more than talk. “It is OK to say, ‘I don’t know what to say but I want you to know that I care,’” Harris said. “It is a better choice than saying nothing, or saying things that judge and marginalize.” Acknowledge the loss and express your caring. “Be available; be present to say a word about the special life that is gone. Ask if there is a holiday-related task you can help with. Will they be alone for Christmas? Invite them over or take a meal to their home if they are not ready to get out and be around others. Offer to help with Christmas shopping or wrapping.” Find a way to include the lost loved one in the holidays. “I recommend families find a way to include the lost loved one in the holidays: to light a candle on the mantel to burn through the day as a symbol of his continued presence, to make an ornament with her name and place it on the tree, to talk about their roles and be intentional about who will assume those roles now of carving the turkey, etc., to use at least one of their favorite recipes for a holiday dish.” Take time to tell stories and look through old photos. But don’t push it. “If folks find it too painful, there should be no pressure to do it,” Harris said. “There will be other holidays, other times and other gatherings.” Ask what helps and be open to what doesn’t. “I ask the bereaved person to tell me what the experience is like for them and I ask what helps or doesn’t help them.” Avoid “helpful” actions that are actually hurtful. “When you stay away, pretend it didn’t happen or walk the other way in a store so you don’t have to say anything – those things hurt,” Harris said. Understand that there’s no set time frame for someone who suffers a loss to be “over it” or “move on.” Harris said adjustment to loss is a long process and tends to get worse before it gets better. Those not closely connected to the loss will move on with their busy lives while the person who has lost a spouse or child or parent will experience fresh loss over and over again for the first year while facing the first Thanksgiving, birthday, anniversary, Christmas, vacation, etc. without the person with whom they had always shared those moments. “There is a time when we manage our grief more than it manages us, and a time when the healing becomes strength, like a healed broken bone is stronger at the point of healing than the bone around it. But we are always changed, different because of both the life and the death of the person we loved and lost,” Harris said. “Continuing to miss our loved ones, and more importantly, being aware at times of how much we wish they were present, is, I believe, a life-long experience – and does not mean we have failed to move on.”
Next Level Thought Leadership and Content Marketing
We are entering an era of elevated thought leadership. Thought Leadership often focuses on a select few in an organization and misses opportunities to showcase everything your organization has to offer. It’s rarely scalable, often expensive and almost always wagers on a small pool of topics in any given quarter. The fact is that you have more expertise operating behind the scenes than you’re showing off. Enter Expertise Marketing, the next generation of content marketing. Opening up a world of new opportunities, here is how Expertise Marketing stacks up against more traditional thought leadership programs. SCOPE Inclusive vs Exclusive Expertise Marketing is designed to engage a diverse set of experts throughout the organization. It focuses on broader coverage of relevant topics that engage a wider variety of audiences and expand your opportunities for valuable connections. Thought Leadership programs tends to focus on fewer select experts. Often designed as a bespoke program aimed at involving only senior executives. TIMING Sustained vs Campaign Focussed Expertise Marketing creates a sustained digital presence that leverages the content that experts are producing across the organization and distributes it across a range of channels. Most Thought Leadership programs tend to align with a specific event (such as a product launch, industry conference or social cause) that maps to a defined budget and timeframe. STRUCTURE Agile vs Controlled The agile nature of good Expertise Marketing provides the ability to quickly mobilize experts to position their expertise in the context of breaking news to create higher engagement with audiences such as the media. This compares to the more controlled approach of a traditional Though Leadership programs that requires careful planning to ensure alignment with corporate strategy and messaging - often missing time-sensitive opportunities. COST Low vs High Expertise Marketing can efficiently leverage client or agency resources and services through technology versus Thought Leadership programs that are often structured as long-term projects that require specialized resources in agencies. Take the steps to transform your content marketing overnight. Download the Expertise Marketing whitepaper or talk to us about how you can evolve quicker and generate a new competitive edge. About ExpertFile For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download an industry-focussed copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy.
Kelley School expert explains changing market conditions leading up to GM announcement
General Motors on Nov. 26 announced plans to close five manufacturing sites and consolidate production in North America and eliminate an estimated 14,000 white collar and blue-collar jobs. Rodney Parker, associate professor of operations management at Indiana University’s Kelley School of Business, said the announcement reflects several new realities for GM. “First, it reflects the ongoing shift of consumers preferences from cars to SUVS and pickups. The announcement to discontinue several cars models and focus more on trucks mirrors Ford’s announcement in April 2018 to drop all car models other than the Mustang and Focus to concentrate on trucks. SUVs and pickups are more profitable and they are what consumers want. “Consequently, GM has numerous plants which are under-utilized but still incur substantial fixed costs, resulting in losses. The plant closures are necessary for the whole company to remain profitable and competitive with rivals which are making similar moves. “Second, despite 2017 being a very good year for GM (record operating profit, sold over 10 million vehicles), sales in China can be credited for much of that success. The recent growth in the Chinese vehicle market has benefitted GM greatly and compensates for slower growth in the US domestic market. But the sales in China will necessarily be serviced by plants in China or nearby, rather than plants in the US. Also, the shift in production to more SUVs and pickups in the US plants caters to domestic tastes, not those in China. “Third, the substantial savings accrued from these closures will be necessary for future investments in autonomous vehicles (AVs) and electric vehicles (EVs) and hybrids. In 2016, GM wisely bought Cruise Automation, an AV startup in San Francisco, and has leapfrogged a number of auto rivals in this critical area. However, further development in AVs will require considerable investment by GM in order to keep pace with Google’s Waymo unit, with the possibility of launching their own ride-sharing service in the future. “Predictions for the automobile industry frequently suggest a shift from exclusively selling vehicles to also ‘selling miles,’ where the manufacturers are providing transportation services, through a combination of per usage fee or subscription. The economic argument for the usage of AVs in ride-sharing services is compelling and GM wants a part of this. At least part of the current plant closures are being done with an eye to the future and the big down payment GM needs to make in AVs.” Parker, who also is the Fettig/Whirlpool Faculty Fellow at Kelley, can be reached at 812-855-3329 or rodp@indiana.edu.
Virginia Tells Us Everything We Need to Know About Future Elections
Democrats increased their House majority over the weekend to a net gain of 37 seats -- and could still pick up at least one more. The final tally is close to what a political scientist at University of Mary Washington forecast a year ago when he created a statistical model based on the 2017 Virginia governor's election. Virginia, the expert argues, is the most important state in the nation, telling us everything we need to know about future elections. And non-biased statistical models are better forecasters than people. Trumps tweets and behaviors don't matter. Elections are easily predicted by fundamentals: Presidential approval and what voters in swing states like Virginia have to say. To learn more about the statistical model -- and why Virginia is so important in elections going forward -- contact Associate Professor of Political Science Chad Murphy at the University of Mary Washington. Simply click on his icon to arrange an interview.
Baylor Journalism Professor, Public Relations Ethics Expert, Selected as Arthur W. Page Fellow
Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor University’s College of Arts & Sciences, has been designated as a research fellow at the Arthur W. Page Center for Integrity in Public Communication, a research center at the Penn State University College of Communications. The Page Center has asked Neill to focus on developing a response to a new report from the Commission on Public Relations Education that recommends public relations education programs offer a stand-alone ethics course, as well as integrate ethics throughout curriculum. The study found that public relations professionals ranked ethics third behind writing and communication as a necessary competency to work in public relations. In addition, public relations professionals in the study indicated that new professionals are not meeting their expectations in this area. “This is a great project because it combines my interests, the first being ethics, which is an area that I enjoy studying, and the second is a focus on public relations education,” Neill said. “I will be teaching the media ethics class in the spring for the first time, and one of the things I like about doing these studies is that it helps me gather insights from industry and then bring those insights back to the classroom.” Since receiving her invitation in June, Neill has begun preparations for research this fall with different groups across the nation, including the Public Relations Society of America. She will use the Delphi research method, where she will gather feedback from a variety of experts including senior- and middle-management executives as well as young professionals, and will then follow up with in-depth interviews, which last anywhere from 30 minutes to an hour. In addition, she will be serving on a subcommittee of the Commission on Public Relations Education, which is charged with making recommendations for public relations ethics curriculum. “On a typical study, I’ll spend about nine months going through the process of collecting the data, analyzing it, writing the papers, presenting to conferences and submitting to journals,” Neill said. “The second year will be spent preparing reports and writing recommendations based on those findings. While it sounds like a long time, when you think about it from that perspective, there’s a lot involved in doing an in-depth study like this.” In-depth interviews work well for this type of study, Neill said, because they provide specific examples of dilemmas and how people choose to handle them. “With qualitative research, you really get an understanding of the decision-making that people go through when faced with an issue and the step-by-step process they take to reach those decisions,” Neill said. “You get that inside scoop into the motivations and reasons for their actions.” Neill had previously received four grants from the Page Center, which resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job,” published in 2018, as well as four journal articles, four academic conference papers and two top paper awards. In one of her most recent studies, Neill found that millennials often do not expect to face ethical dilemmas and do not feel prepared to address them. “There is a need to improve and enhance our ethics training at our colleges and universities, and by tapping in to what is actually happening in the industry, it makes it more relevant and helps better prepare students for some of the issues they will be facing today,” Neill said. As part of her subcommittee, Neill will gather sample syllabi and other teaching resources from universities across the nation and then share them with different public relations educators to help them prepare to cover ethics in ethics courses, as well as other public relations courses.
There is no shortage of forecasting leading up to tomorrow's midterm elections -- what might very well be a once-in-a-generation event. Ask anyone who gets paid professionally to work in politics. But it’s not always about signs, speeches and rallies – there’s voter analysis and plain old math required to accurately predict an outcome to any election. Experts at the University of Mary Washington have developed a statistical model that uses the 2017 Virginia governor's election to predict that Democrats will pick up 44 seats tomorrow. If this prediction is correct, the experts argue two things: Virginia is the most important state in the nation and can tell us everything we need to know about future elections. And all of the events and "game-changers" don't matter. Trump's tweets and erratic behavior don't matter. Elections are easily predicted by simple fundamental things like presidential approval (in 2017) and what swing states like Virginia have to say. This was all done exactly a year ago. Chad Murphy is an Associate Professor of Political Science at the University of Mary Washington and he has designed this prediction model. Chad is available to speak with media – simply click on his icon to arrange an interview.
Midterms - A referendum or reset from 2016?
It’s coming to America with the hype of an old-fashioned prize fight. Pundits have been speculating, party officials have been spinning and most of us have been guessing about what the outcome of the 2018 midterm elections will look like. Can we expect wholesale change in either House? Is this really a referendum on the Trump administration? And if Democrats seize control of Congress will it mean two years of stalemates or will an agenda surface to keep America moving forward? Or…if there is no actually change of power and the deck chairs essentially remain unshuffled in Congress and the Senate – is the confirmation that despite the outcries from the Left, America is content with the current administration’s agenda? There are many issues at play this week such as voter turnout, the urban/rural divide and if news coverage does swayed opinions. And, that’s where our experts can help. Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on U.S. politics, he is available to speak with media regarding this issue. Simply click on his icon to arrange an interview.
