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My MBA at 69: Q1 Results Are In. And Nobody Is More Surprised Than Me
When I wrote my first post about starting an MBA at 69, I was running on caffeine, stubbornness, and a mild identity crisis. I was drowning in software platforms, APA formatting, and the humbling reality that open-book quizzes could still make me sweat. Fast forward to today. I am now 25% complete. Even typing that makes me sit up straighter. More surprising? I am maintaining an A average. Yes. An A. Let that land for a moment. Before anyone faints, let me be clear. I am not retiring my original mantra. "Even C's Get Degrees" still lives on a sticky note in my brain. I repeat it whenever the ego starts strutting around like it owns the place. The goal was never perfection. The goal was sustainable progress and full nights of sleep. The A average is delightful. The mantra is protective. My dog Dottie approves of both. She now perches on the back of the couch while I work, casting supervisory glances in my direction like a very small, very opinionated board member. We are in a much better place emotionally. The household has stabilized. What I did not anticipate was how much this experience would reveal about me. Lesson #1: Experience Is the Assignment Nobody Grades The content is strong. The business frameworks and systems I am learning are elegant. But the real gift has been realizing that my decades of experience give depth to everything I read. When the textbook discusses competitive positioning or industry cycles, I do not see abstract diagrams. I see real businesses. I hear boardroom conversations. I remember decisions that worked beautifully — and others that required creative explanations and, occasionally, some very careful walking back. The theories have texture because I have lived them. This MBA is not separate from my work. It is sharpening it. Every case study filters through the same question: How does this apply to retirees? I cannot turn that lens off. Frankly, I would not want to. At the same time, not every concept survives intact outside the classroom. We are taught that firms must choose clearly between cost leadership and differentiation. Tidy in theory. Messier in practice, where most organizations stumble through imperfect hybrids while real-world pressures refuse to behave according to the textbook. I learn the models thoroughly. I cite them properly. I demonstrate mastery. And yes, after nearly losing my mind over whether a journal article published in 2019 requires a DOI or a retrieved-from URL, I can now format an APA 7th edition reference in my sleep. Whether I want to is another conversation entirely. But maturity lets me see where the models bend. Lesson #2: Selective Excellence Is Not Laziness. It's Wisdom. One of the biggest lessons this term has been prioritization. At 29, I wanted to prove myself. At 69, I want to improve myself. Earlier in life I would have tried to ace everything equally. Today, I allocate energy strategically. Marketing excites me. Strategy energizes me. Organizational behaviour feels like coming home. Those subjects get my full intellectual investment. Accounting gets solid, disciplined, B-minus effort. I say that proudly. Retirement is also selective excellence. You do not need to be good at everything anymore. You get to double down on what lights you up. Coursework. Careers. Life. All of it. But growth is not without discomfort. Lesson #3: The Classroom Has No Hallways Anymore My program is entirely virtual. No hallway conversations. No accidental coffee chats that turn into the best part of your week. Everything happens on screens, and group projects test my patience more than any midterm ever could. I even considered removing my photo from my profile to avoid immediate age assumptions. Then I took a breath and remembered who I am. If someone sees my age and quietly categorizes me as someone's grandmother, so be it. They have never met Aunt Equity when she puts her purse down. For the record: I do not own a purse. In one recent group assignment, a teammate gently pointed out that I had used an em dash in a formal case report. A rookie mistake, apparently. Instead of bristling, I thanked them for the compliment. If I am still making rookie mistakes, I am still capable of growth. That exchange meant more to me than the grade. Lesson #4: The Advantage of Having Nothing Left to Prove Age has given me something powerful: detachment. I am not chasing internships. I am not competing for promotions. I am here because I want to be here, and that freedom changes everything. I can question thoughtfully. I can log off at a reasonable hour. I can engage with students young enough to be my grandchildren without an ounce of ego about it. Mostly. And still, whenever I feel the ego creeping back in about that A average, I whisper: "Even C's Get Degrees." It works every time. Lesson #5: Curiosity Does Not Come With an Expiry Date The deeper curriculum of this MBA has little to do with GPA. It has taught me that humility sharpens thinking. That curiosity does not expire. That stretching intellectually at 69 feels remarkably similar to climbing toward Everest Base Camp at 60. You question your sanity. You adapt. You keep moving. When I look at my latest grades, I do not feel relief. I feel possibility. If I can adapt to new technology, academic writing standards, and Zoom calls at 7 AM, then reinvention is not reserved for youth. It is available to anyone willing to risk being a beginner again. Are You Putting Your Experience To Work? If you are over 60 and thinking about taking a course, writing a book, starting a business, or learning something that scares you a little — here is the truth: Your experience is not a liability. It is leverage. Your decades are not dead weight. They are the whole point. And if you are willing to risk being a beginner again, reinvention will meet you exactly where you are. I am 25% done. Seventy is approaching. The mantra still stands. Remember, even C's Get Degrees. But when you bring seven decades of lived experience into the classroom, the curve has a way of bending in your favour. Now, if you will excuse me, Dottie has just planted herself directly on my laptop and is staring at me with the quiet authority of someone who has already read the syllabus on Google Scholar. Eighteen courses to go. Multiple pots of extra-strong coffee. A carefully curated cocktail of patience, tolerance, and self-care. The honeymoon is officially over. What lies ahead is a full marathon: War and Peace-length reading lists, spreadsheets that test the limits of human endurance, and enough group projects to make a grown woman question everything she knows about herself. Dottie remains unbothered. She has seen me do hard things. She knows I finish what I start. She also knows the whining, complaining, and pleading will eventually stop. (insert slow, world-weary head shake from a very wise ten-pound dog who has heard it all before). Don’t Retire… ReWire! Sue Want to become an expert on serving the senior demographic? Just message me to be notified about the next opportunity to become a "Certified Equity Advocate" — mastering solution-based advising that transforms how you work with Canada's fastest-growing client segment. Here's the link to sign up.
On March 10, 1876, Alexander Graham Bell spoke the first words ever transmitted over telephone: “Mr. Watson, come here; I want you.” This simple request to Bell’s assistant, Thomas Watson, marked a significant milestone in direct person-to-person communication. Now, 150 years later, this message has paved the way for advanced cellular technology in the form of satellites, wireless networks and the personal devices we carry everywhere. For Mojtaba Vaezi, PhD, associate professor of electrical and computer engineering at Villanova University and director of the Wireless Networking Laboratory, Bell’s few words spoken over telephone marked the beginning of an ongoing technological revolution. “One hundred fifty years ago when telephone communication first started, there was essentially a wired line and a transmitting voice,” said Dr. Vaezi. “That simple, basic transmission has transformed the field of communication technology in unimaginable ways.” According to Dr. Vaezi, five shifts have defined the past century and a half of communication technology: wired devices to wireless, analog to digital, voice to data, fixed landlines to mobile phones and human-to-human communication giving way to an increasing focus on machines and artificial intelligence. Early wireless networks were built around one device per person. Today's networks must support multiple devices per person, plus the technology behind innovations such as smart homes, driverless cars and even remote surgery. “Applications are much more diverse now, so communication has to follow,” said Dr. Vaezi. “A big portion of communication now, in terms of number of connections to the network, is from machine to machine—not human to human or even human to machine." The growing number of connections can cause a host of issues for users. When multiple users share the same wireless spectrum simultaneously, their signals interfere with one another—a problem that is becoming more acute as the number of connected devices increases exponentially. Dr. Vaezi’s research at Villanova focuses on developing techniques that allow multiple users to transmit messages on the same frequency at the same time and still be understood. Another vibrant research area of Dr. Vaezi’s involves Integrated Sensing and Communication (ISAC). This field of study focuses on integrating wireless communications and radar so they can function within the same spectrum. “Historically, radar and wireless communication work in different bandwidths or spectrums and use separate devices. Although they are related, they happen in different fields,” said Dr. Vaezi. “Almost every communication scheme that has been developed has focused on this: How can we better utilize the spectrum?” ISAC is increasingly important as new innovations like driverless cars become fixtures in everyday life. These vehicles rely on radar to continuously scan for hazards, and when a hazard is detected, a signal must be sent to trigger safety mechanisms. Currently, the radar and communications systems operate on separate bandwidths using separate hardware. Dr. Vaezi's research explores how both functions could be housed in a single device running on one shared spectrum. Areas of study like Dr. Vaezi’s that focus on machine to machine communication are becoming increasingly relevant as communication technology evolves and moves away from simple person to person messaging. As for the next big milestone in communications, Dr. Vaezi is looking ahead to the implementation of 6G by 2030, though he tempers expectations. For most users, the change will feel modest, amounting to slightly faster device speeds. The most massive shift with 6G will be the amount of added coverage in areas that previously did not have network accessibility. “Say you order a package and it’s coming from somewhere abroad,” explained Dr. Vaezi. “6G will add network coverage over oceans, so you’ll be able to track your package in real time using that satellite technology.” The sixth generation of cellular technology will continue to connect our world and optimize current communications to accommodate more users and devices that need network access each day. It is far different from Alexander Graham Bell’s historic phone call 150 years ago. That brief exchange over a single wired line laid the groundwork for a communications ecosystem that now supports billions of devices, complex data networks and emerging technologies yet to be seen. It also serves as a reminder that despite how far communication technology has come, and how complex it has gotten, it all shares a common, simple goal: to transmit information from one point to another.
Operation Epic Fury: Florida Atlantic's Expert is Ready for Your Questions and Coverage
As tensions surrounding Operation Epic Fury in the Middle East intensifies and the risk of regional escalation grows, Robert G. Rabil, Ph.D., professor of political science at Florida Atlantic University, stands out as one of the most authoritative voices journalists can turn to for clear, strategic analysis. A nationally recognized scholar of Middle Eastern politics, political Islam, terrorism and U.S. foreign policy, Rabil brings decades of research, regional expertise and media experience to breaking developments. He does not simply react to headline, he explains the historical forces, ideological movements and geopolitical calculations driving them. At a time when the conflict’s implications stretch far beyond Iran’s borders, affecting Israel, Gulf states, global energy markets and U.S. national security, Rabil provides critical context on both state and non-state actors shaping events on the ground. Robert Rabil, Ph.D., professor of political science at Florida Atlantic University, is a leading authority on Middle Eastern politics, security, and U.S.–Middle East relations. View his profile Recent media coverage: WINK: Dr. Robert Rabil, a political science professor at Florida Atlantic University, said the attack marks one of the most significant escalations in regional conflict in years. "I would say now the joint attack today is one of the very few, if not the only, as a matter of fact, attack on a country in the Middle East," said Rabil. "And today, as we have seen, I believe that the President has taken the final decision, and he said, Listen, it's about time, mainly, either to change the regime or produce a change within the regime.” ABC News: “What the president has done recently, what he did with Maduro, and the assassination of Soleimani — all of that changes the regime’s behavior,” Rabil said. Rabil said if Iran’s government were to collapse or dramatically change, cooperation with Western nations, including the United States, could resume, especially if Iranians pursue a democratic alternative. The Jerusalem Post Op-Ed - The writer is a professor of political science at Florida Atlantic University. He served as chief of emergency of the Red Cross in East Beirut during Lebanon’s civil war. CNN Robert G. Rabil, Special to CNN Rabil offers measured, informed analysis rooted in decades of scholarship and policy study and can help with key story angles such as: • Iran’s Regime Stability and Internal Pressures How domestic dissent, economic strain and political factions inside Iran influence wartime decision-making. • U.S.–Iran Strategic Calculus What options Washington realistically has, historical precedents shaping current policy, and risks of escalation or miscalculation. • Israel and Regional Security Dynamics How Israel, Saudi Arabia and Gulf states are responding — and whether a broader regional war is possible. • Proxy Warfare and Militant Networks The role of Hezbollah, Hamas and other non-state actors in expanding or containing the conflict. • Iran’s Nuclear Program How the conflict affects nuclear negotiations, deterrence strategy and global security concerns. • Energy Markets and Global Economic Fallout Implications for oil prices, shipping lanes and international economic stability. • Long-Term Regional Realignment Whether this conflict accelerates a reshaping of alliances in the Middle East.
The science behind the blood moon: Understanding this lunar phenomenon ahead of march's event
March's celestial event – a blood moon – is just around the corner. This captivating lunar spectacle isn't just a cool sight to behold; it has some neat science backing it up. The blood moon phenomenon happens during a total lunar eclipse. "During a total lunar eclipse, the only light that reaches the surface of the moon is refracted through the Earth's atmosphere, which essentially acts like a lens. Light is a wave, and every color of the rainbow has a different wavelength – red the longest and violet the shortest," said Bennett Maruca, associate professor of physics and astronomy at the University of Delaware. What adds to the excitement is the rare nature of total lunar eclipses. While partial eclipses occur more frequently, a full blood moon isn't an everyday event. Depending on where you live, the blood moon may only grace the night skies a few times a decade. "One of my favorite things about total lunar eclipses is that it's hard to know ahead of time quite what it will look like. The moon can take on a color ranging from burnt orange to red to grayish brown," he said. "The closer the Moon passes to the center of Earth's shadow, the darker the color will be." Maruca is available to speak about the event, which takes place in the wee hours of March 3. He can discuss when to wake up to see the phenomenon and how to best capture it. "For photographing the moon, I would recommend a camera with some optical zoom – the moon is only about 0.5 degrees across. Because of the low lighting conditions, a tripod or other support would be helpful since a longer exposure time will be needed," he noted. He has appeared in a number of outlets including Mashable and The Philadelphia Inquirer. He can be contacted by clicking on his profile. ABOUT BENNET MARUCA Bennett Maruca serves as an associate professor in the University of Delaware's department of physics and astronomy. His research focuses on the sun, the solar wind and other space plasmas. He is a recipient of the Antarctic Service Medal and NASA's Silver Achievement Medal. He also serves as an associate director of the Delaware Space Grant Consortium and is currently mentoring over twenty undergraduate students developing experiments to fly into space to observe Earth's ionosphere.
The truth behind federal disclosure of alien life
With the recent presidential comments on potential alien life, UFO enthusiasts have new hope that finally we’re going to get federal “disclosure” of UFOs, aliens and the great government conspiracy surrounding both. But, as a scientist who studies the search for life in the Universe, the question I have is much simpler: What would disclosure really need to disclose? What is required for actual, factual proof that aliens exist and they’ve been visiting Earth? We’ve already had three years of Congressional hearings on UFOs that have produced zero proof of anything. What we need now is simple: hard physical evidence. That is what disclosure needs to deliver. Not stories about alien spaceships being held by the government, but the actual spaceships themselves. Not stories about alien bodies but the actual icky, gooey bodies with their icky gooey tentacles. If disclosure provides physical evidence that independent laboratories and independent scientists all over the world can verify, then it will live up to its hype. That would make “Disclosure Day” truly history-making.
Laura Mauldin's rule of thumb is that if you think you're caregiving, you probably are. The University of Connecticut professor and author has a new book that just been released In Sickness and in Health, where an urgent argument is made that America’s caregiving crisis is not a private family matter, but a structural and political failure. Mauldin isn't just a scholar in the field. She also speaks from personal experience about the impact of caregiving -- as well as how society views and values it -- on both caregivers and those that they care for. It may not have been the birthday present then 32-year-old Laura Mauldin wanted to buy herself, but purchasing long-term care insurance was something she knew she needed. Mauldin, an associate professor in UConn’s Department of Social and Critical Inquiry, had been caring for her sick partner the five years prior, watching as cancer destroyed the promise of a long life. “It’s not about being morbid, rather it’s about recognizing the inevitability of a completely typical, expectable part of life,” Mauldin says of her advanced planning. “Why not just go ahead and in a neutral way have a plan? Then it’s there, you don’t have to worry, and you can feel more prepared.” A detailed account of her caregiving experience is the launching point for her new book, “In Sickness and in Health,” released this month by HarperCollins’ Ecco Press, in which she tells the story of a handful of couples from around the country who she came to know over years of spending time with them, oftentimes days and nights. “I grew to love these people and to care about them,” she says. “Their stories tell us something bigger about our culture, about our society, and about our choices around care policy and care systems. Theirs are the hidden stories that are going on behind millions of closed doors.” In her quest to bring discussions about caregiving to the light of day, Mauldin sat with UConn Today recently to talk about the different forms that caregiving can take, the result of absent social safety nets, and how ableism permeates the culture. February 2026 - UConn Today Drawing from her new book, Mauldin blends her personal experience with sociological research to show how love, marriage, and devotion are routinely forced to compensate for weak public policy, limited Medicaid support, and a culture shaped by ableism. Her work reframes caregiving as essential labor, deeply gendered, largely invisible, and profoundly political, and challenges the notion that “love is enough” in a system that offers far too little support. It’s an old adage: when people get married, they promise to stick together “in sickness and in health.” But that’s easier said than done when you’re caregiving for a spouse or long-term partner, when systemic failures often lead to burnout. In her new book, In Sickness and in Health: Love Stories from the Front Lines of America’s Caregiving Crisis, University of Connecticut professor Laura Mauldin explores the relationships between caregivers and their disabled and sick spouses, and the underlying lack of structural support in the US that makes unpaid care an inescapable feature of most such relationships. The topic is personal for her: Maudlin’s partner’s leukemia came out of remission as they were getting closer in 2006. “Falling in love with J had called upon me to increasingly fill a role that required meeting nearly every one of her needs,” Mauldin writes in her introduction. “This was more than just providing emotional support when the person you love is suffering.” J passed away in 2010. I spoke to Mauldin about crafting this book based on her lived experiences, how systems fail both disabled people and their caregivers, and what is at stake with Medicaid cuts exacerbating the damage to an already broken system. February 2026 - Mother Jones Dr. Laura Mauldin, an associate professor in the Department of Social and Critical Inquiry at the University of Connecticut, blends rigorous scholarship with lived experience to challenge prevailing assumptions about caregiving, disability, and public policy. Her work exposes how cultural norms and policy gaps intersect to offload care onto private homes, obscuring the true costs of care and the human toll of under-resourced support systems. She is available to speak with media - simply click on her icon now to arrange an interview today.
Expert Q and A: Understanding "Punch," The Baby Monkey That Captured The World's Heart
A tiny Japanese macaque named Punch has unexpectedly become one of the internet’s most talked-about animals. Born at a zoo in Japan and rejected by his mother shortly after birth, the young monkey was hand-raised by staff and given a stuffed toy for comfort—an image that quickly ricocheted across social media worldwide. Videos showing Punch tentatively approaching other macaques, sometimes being pushed away or corrected as he tried to socialize, struck an emotional chord. What began as a local zoo update rapidly turned into international headlines, with audiences from North America to Europe weighing in on what they saw as loneliness, resilience and the universal need for belonging. But experts say the story is more nuanced than a viral clip suggests. The interactions that many viewers interpreted as bullying are, in fact, typical components of macaque social development, part of how young primates learn boundaries, hierarchy and group norms. While Punch’s early maternal separation makes his integration more delicate, gradual acceptance into the troop is a positive sign. As internet users continue to share and comment, the moment has sparked broader conversations about animal emotion, anthropomorphism and the realities of wildlife behavior in managed care settings. Florida Tech's Catherine Talbot offered insight into the complexities of animal behavior. Catherine F. Talbot is an assistant professor in the School of Psychology at Florida Tech and co-director of the Animal Cognitive Research Center at Brevard Zoo. Her overarching research goal has been to study the ultimate (evolutionary) and proximate (behavioral, biological, and developmental) mechanisms underlying sociality. Q: Is it normal for mother macaques to abandon their babies, or is this an unusual occurrence? What circumstances can cause this to happen? It’s not necessarily normal, but also not that uncommon in primates, unfortunately. It’s more common in first time mothers that are inexperienced and sometimes lower ranking mothers. A number of factors can increase the likelihood of abandonment including stress on the mother and unfavorable conditions such as limited resources. Q: How does abandonment affect development in young macaques? Early maternal contact is critical for normal behavioral and emotional development. Infants rely on their mothers for nutrition, warmth, protection and learning how to navigate social dynamics. When infants do not have their mothers during critical developmental periods like infancy, in the short term, they tend to have elevated stress responses and difficulty with emotional regulation. In the long-term, it depends on whether the infant is able to form other types of attachment. In the worst-case scenario, they may have increased aggression, abnormal and/or self-injurious behavior, digestive issues and may lack social skills. But primates are resilient, and with social support and gradual integration into a troop, Punch can form new attachments, learn socially appropriate behavior and ultimately live a fairly normal monkey life. Q: Is it obvious to the rest of the troop when a young macaque has no mother? How does this affect integration? Japanese macaques have really complex social worlds, so they are really in tune with the relationships they have with one another and recognize the relationships between other individuals. That can certainly make it more difficult for Punch to be accepted back into the troop – he needs to find some friends and possibly even a surrogate parent. With social support, he should be able to recover from the absence of a mother. It’s really great to see that the care staff stepped in to support Punch as he begins to recovery from the stress of this experience. It’s even more important that Punch is around other monkeys of the same species so that he can continue to learn from them and respond appropriately to social communication cues. I’m thrilled to see that Punch is now making friends. Q: Punch is obviously attached to his stuffed orangutan. We can understand how this happens from our own human experience, but can you explain, on a biological level, how he bonded with this stuffed animal? Primates, including humans, are neurobiologically wired to form strong social bonds with a caregiver very early in life. In many primate species, infants are born highly dependent on their mother. Punch’s attachment to the stuffed orangutan reflects this need for attachment. That physical touch – warmth, softness, graspable limbs, a stable physical presence – can partially activate those same calming biological pathways, including the release of oxytocin which regulates stress and promotes feelings of safety. Without activation in those pathways, Punch would likely experience stronger feelings of separation or loneliness and ultimately social withdrawal. These biological pathways are crucial to proper social and emotional development of any primate species. Any way we can help mitigate those effects for Punch is crucial for successful integration back into his troop. Q: How does sociality among Japanese macaques compare to that of similar species? Japanese macaques live in large multi-male, multi-female social groups that can range from roughly 50 to 150 individuals. Like many macaques species, they form stable, female-bonded societies. Females remain in their natal group (or the group they were born into) for life, inherit their mother’s rank, and form strong kin- based alliances whereas males emigrate to a new group at adolescence. Their societies are organized around matrilines or extended female family lines in which rank is very important. They have strong dominance hierarchies and generally high levels of aggression, but levels of aggression and tolerance can vary a good amount from group to group. Entire matrilines can outrank others, which dictates access to food, grooming partners, and coalitions. Within a single troop, you often see multiple matrilines with long-standing dominance competitions. I sometimes compare it to a Romeo and Juliet-style Montague and Capulet dynamic, where beneath the surface of daily grooming and foraging is a complex political landscape structured by kinship and status. Q: What behaviors can Punch expect from the rest of the monkeys as he continues to integrate with the troop? What behaviors can the troop expect to see from him? As Punch continues to integrate into his troop, I would expect to see some social testing by other members of the group to see how Punch responds- they may use mild aggression like open mouth threats or direct stares (which arethreatening is macaques), brief chases, and displacement from resources like food/resting spots. These will help clarify Punch’s rank and help form and maintain a stable hierarchy. Therefore, I hope to see Punch make at least a few strong social bonds (friends), to help defend him against more intense aggression. As long as he makes a few friends, he should begin to receive more affiliative behavior. Integration is usually gradual as these bonds form and strengthen and these skills develop. I would expect to see more play and grooming with conspecifics and less reliance on his stuffed orangutan as real social bonds start to form. Grooming is especially important for forming and maintaining social bonds and there are already videos showing Punch receiving some grooming from older monkeys, which bodes well for him. He also needs to respond in socially appropriate ways, like grooming others and showing submission to higher ranking individuals. Essentially, he needs to understand and follow the rules of Japanese macaque society. Q: What message do you have as people continue to root for Punch? It's uplifting to see how much support Punch has gained across the world. And while Punch is clearly adorable and so vulnerable that you just want to love him and give him (or other monkeys like him) a home, it’s important to remember that more than anything else, he needs to live with other monkeys so that he can live a life that is true to his species and nature. Unfortunately, many people still have monkeys as pets. The illegal wildlife trade is a multi-billion-dollar industry, ranking as the fourth largest illegal trade after drugs, arms, and human trafficking. Within the United States, it is estimated that there are more than 15,000 nonhuman primates living in unsuitable conditions. Primates are intelligent, sentient beings that need complex communities and relationships to thrive. There currently is no federal legislation that protects primates from private ownership, but the Captive Primate Safety Act (H.R.3199/ S.1594) has been proposed to prohibit the private possession of nonhuman primates and the sale or transportation of nonhuman primates for the wild pet trade. If you're interested in connecting with Catherine and learning more about animal behavior, let us help. Contact Adam Lowenstein, Assistant Vice President for External Affairs at Florida Institute of Technology, at adam@fit.edu to arrange an interview today.
Target Market: Who Are They, What Do They Value, and Where Are They?
In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services. As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors. Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure that your value proposition will be more likely convince these buyers (your target market) to buy from you. The most effective Super Bowl ads from last week did this important work well. Once the company has a good, valuable proposition, it then needs to communicate that valuable proposition to its target market. Fortunately for companies with Super Bowl ads, just about all target markets are watching the game. However, for pretty much all other advertising and marketing, it must communicate where the target market will see or hear it. In today’s column, I will walk you through how to determine who your target market is, what they value, and finally, where to distribute your marketing messages. You are probably asking yourself, why is a guy who teaches Operations and Supply Chain Management (O&SCM) writing about Marketing? The answer is simple, really. It is the job of the O&SCM function of the company to deliver on the value proposition. So, as marketing develops its value proposition, it must confer with O&SCM to determine if the firm can deliver on that value proposition. If marketing communicates a value proposition it cannot meet, the company will likely be unsuccessful. With that in mind, let us examine the target market/value proposition development process. As a firm begins to identify its target market for a particular product, it must first determine the various potential customers who might buy that product and attempt to partition those customers into groups who value similar things. For instance, looking at the automobile market, there are some customers who value low price most, some who value performance and aesthetics most, and others who value reliability, durability, and consistency. If we are either in the automobile market or thinking about entering the automobile market, we need to find a group that values some characteristics that we think we can provide better than other market entrants. As you can see, the identification of a target market and the development of a value proposition that will appeal to that target market are done concurrently and iteratively. As noted above, the O&SCM function of the company is also brought in during these iterations to determine if the physical good can be manufactured or a service can be delivered in such a way that it can meet the value proposition. One important thing to remember is that in most cases, you are not your target market. What I mean by that is that you are often biased by your own knowledge and taste/preferences, and this may differ significantly from what your target market values. Remember that you are a unique individual whose preferences for a price point and evaluation of other characteristics might differ from your target market. Be sure to develop a value proposition that reflects the buying habits of your target market customers. Once you have developed a strong value proposition that you know your O&SCM can deliver upon, it is time to message that value proposition in places where your target market is present. As noted above, this aspect of our process is like “shooting fish in a barrel” for Super Bowl advertisers because all target markets are typically watching the Super Bowl. It is not so trivial for the rest of us. We need to understand what forms of media our target markets consume (e.g., television, radio, social media), but also, with each of these media, which applications or types of shows do they frequent. While most think social media skews young, and that is true for the most part, Facebook skews older, while Instagram, Snapchat, and TikTok skew much younger. On television, much of network television skew older, but there are shows like “Dancing with the Stars” and The “Bachelor” that do particularly well with younger women. Many mornings when I am getting ready for the day, I listen to “Augusta’s Morning News” on WGAC radio, and it is clear that my fellow listeners are primarily in my age demographic. My advice is to do your homework and find out where your target market is consuming media. All the work above is not very easy, but doing it right will lead to big returns. If you can identify who you want to target, based on what they value, and then be sure they get the marketing message that you have what they value, your business will succeed!
LSU astrophysicist weighs in on potential release of UFO records
Dr. Eric Burns is a leading researcher in high-energy astrophysics, he studies neutron star mergers and gamma-ray bursts and helped lead the first multimessenger discovery of a binary neutron star merger. "Given the vast size of the universe, most scientists think life beyond Earth likely exists, and we are actively searching for it. However, there is no credible evidence that extraterrestrials have visited Earth or made contact with humanity. Previous government reviews of UFO reports have not produced convincing proof of alien technology. Astronomers are terrible at keeping secrets — if even one of us had solid evidence of aliens, the entire world would know by lunchtime. I strongly support transparency and look forward to the release of additional information, but extraordinary claims require extraordinary evidence."
Rethinking AI in the classroom: A literacy-first approach to generative technology
As schools nationwide navigate the rapid rise of generative artificial intelligence, educators are searching for guidance that goes beyond fear, hype or quick fixes. Rachel Karchmer-Klein, associate professor of literacy education at the University of Delaware, is helping lead that conversation. Her latest book, Putting AI to Work in Disciplinary Literacy: Shifting Mindsets and Guiding Classroom Instruction, offers research-based strategies for integrating AI into secondary classrooms without sacrificing critical thinking or deep learning. Here is how she is approaching the complex topic. Q: Your new book focuses on AI in disciplinary literacy. What is the central message? Karchmer-Klein: Rather than positioning AI as a shortcut or replacement for student thinking, the book emphasizes a literacy-first approach that helps students critically evaluate, interrogate, and apply AI-generated information. This is important because schools and universities are grappling with rapid AI adoption, often without clear guidance grounded in learning theory, literacy research, or classroom practice. Q: What inspired this research? Karchmer-Klein: The book grew directly out of my work with preservice teachers, practicing educators, and school leaders who were asking practical but complex questions about AI: How do we use it responsibly? How do we prevent over-reliance? How do we teach students to question what AI produces? I also saw a gap between public conversations about AI which often focused on fear or efficiency and what teachers actually need: research-informed strategies that support deep learning. My long-standing research in digital literacies provided a natural foundation for addressing these questions. Q: What are some of the key findings from your work? Karchmer-Klein: AI is most effective when it is embedded within strong instructional design and disciplinary literacy practices, not treated as a stand-alone tool. The research and classroom examples illustrate that AI can support student learning when it is used to prompt reasoning, reveal misconceptions, provide feedback for revision, and encourage multiple perspectives. Another important development is the emphasis on teaching students to evaluate AI outputs critically by recognizing bias, inaccuracies, and limitations, rather than assuming correctness. Q: How could this work impact schools, teacher education programs and the broader public? Karchmer-Klein: For educators, this work provides concrete, evidence-based literacy strategies coupled with AI in ways that strengthen, not dilute, student thinking. For teacher education programs and school districts, it offers a research-based framework for professional development and policy conversations around AI use. More broadly, the work speaks to a public concern about how emerging technologies are shaping learning, helping to reframe AI as something that requires human judgment, ethical consideration, and strong literacy skills to use well. ABOUT RACHEL KARCHMER-KLEIN Rachel Karchmer-Klein is an associate professor in the School of Education at the University of Delaware where she teaches courses in literacy and educational technology at the undergraduate, graduate, and doctoral levels. She is a former elementary classroom teacher and reading specialist. Her research investigates relationships among literacy skills, digital tools, and teacher preparation, with particular emphasis on technology-infused instructional design. To speak with Karchmer-Klein further about AI in literacy education, critical evaluation of AI-generated content and teacher preparation in the era of generative AI, reach out to MediaRelations@udel.edu.