Experts Matter. Find Yours.

In this Era of Fake News and Alternate FactsExperts are King

There’s nothing new about fake news. Satirical media outlets such as The Onion have been around for a decade giving us a good laugh. But somewhere in the past 12 months, something changed for the worse. The wool that was being pulled over people’s eyes wasn’t so obvious anymore. Satire and bad humour were replaced by visceral accusations, conspiracies, and smear campaigns. How did we get to this point, and what can be done to stem the tide? A sure sign that we had a problem was a development that was apparent in the last presidential election. New voices were on the national scene branding our traditional media outlets as biased, and elitist. We saw the phrase “mainstream media” become a bigger part of the conversation. Now we have to contend with “fake news.” Unlike traditional journalism fake news outlets deliberately spew wrong information. In an effort to get a story out, mistakes will happen. But in the world of fake news there is no retraction or correction of these mistakes — even when they are exposed as blatantly untrue. Further damage ensues when social media then acts as an enabler as fake news articles get amplified to millions of people, who are clicking away, feeding advertising revenues to these publishers. No matter what your political stripe or where you stood regarding the recent US election, fake news was rampant on both sides spreading false information, invoking anger, and deceiving the public. More recently, a fresher version of fake news has emerged as “Alternate Facts.” A term made famous by Trump adviser Kellyanne Conway as she defended the statements made by Press Secretary Sean Spicer who lectured and insisted that the crowd present for President Trump’s swearing-in was “the largest audience ever to It seems that the whole nature of the game has changed almost overnight. Even the White House press gallery isn’t immune to these developments. This week’s Saturday Night Live sketch brilliantly sums up the aversive relationship that we’re seeing develop between the media and the new administration. (Note: For the record, the photo at the bottom is NOT a C-SPAN broadcast. It’s a comedy sketch. It did not really happen. This is NOT Sean Spicer in the photo below — it’s an actor portrayal). Perhaps most ironic for me is how believable fake news can appear to be. A friend of mine, a former investigative journalist commented that “given the outright absurdity of the actual “real” news cycle,” it’s getting hard for people to sort fact from fiction.” Perhaps this says as much about society as it does about media. So Where Does All This Leave Us? Some say the solution is as simple as removing the bias from our news media. The problem is, I know quite a few (real) journalists and they are serious about reporting facts. They work in newsrooms and report the news, they tell stories, but gathering and checking facts are what define them. As they work to a set of professional standards and deliver real information. However, we’re witnessing a massive change in the way that ideas are shaped and communicated to the public. Sadly, the traditional avenues of information flow and the mutual respect that even democratic nation states have had with the media appears to be eroding. There is also a disturbing undercurrent of thought that traditional news organizations are biased, and every outlet is always serving a hidden agenda. Recent events have prompted the need for news organizations to brief their journalists on how to govern themselves in these very “interesting times.” John Daniszewski, Vice President for Standards for Associated Press in a recent blog post called for clarity regarding the definition of the so-called “alt-right.” “We should not limit ourselves to letting such groups define themselves, and instead should report their actions, associations, history and positions to reveal their actual beliefs and philosophy, as well as how others see them,” writes Daniszewski. Other news organizations are looking at recent events and taking the opportunity to internally brief their journalists. In a recent message to staff, Reuters Editor-in-Chief Steve Adler wrote about covering President Trump the Reuters way: “The first 12 days of the Trump presidency (yes, that’s all it’s been!) have been memorable for all — and especially challenging for us in the news business. It’s not every day that a U.S. president calls journalists “among the most dishonest human beings on earth” or that his chief strategist dubs the media “the opposition party.” It’s hardly surprising that the air is thick with questions and theories about how to cover the new Administration. So what is the Reuters answer? To oppose the administration? To appease it? To boycott its briefings? To use our platform to rally support for the media? All these ideas are out there, and they may be right for some news operations, but they don’t make sense for Reuters. We already know what to do because we do it every day, and we do it all over the world. To state the obvious, Reuters is a global news organization that reports independently and fairly in more than 100 countries, including many in which the media is unwelcome and frequently under attack. We don’t know yet how sharp the Trump administration’s attacks will be over time or to what extent those attacks will be accompanied by legal restrictions on our news-gathering. But we do know that we must follow the same rules that govern our work anywhere.” Adler goes on to provide a set of rules for the Reuters team that I think are very wise, especially given the current environment. Do’s: Cover what matters in people’s lives and provide them the facts they need to make better decisions. Become ever-more resourceful: If one door to information closes, open another one. Give up on hand-outs and worry less about official access. They were never all that valuable anyway. Our coverage of Iran has been outstanding, and we have virtually no official access. What we have are sources. Get out into the country and learn more about how people live, what they think, what helps and hurts them, and how the government and its actions appear to them, not to us. Keep the Thomson Reuters Trust Principles close at hand, remembering that “the integrity, independence and freedom from bias of Reuters shall at all times be fully preserved.” Don’ts: Never be intimidated, but: Don’t pick unnecessary fights or make the story about us. We may care about the inside baseball but the public generally doesn’t and might not be on our side even if it did. Don’t vent publicly about what might be understandable day-to-day frustration. In countless other countries, we keep our own counsel so we can do our reporting without being suspected of personal animus. We need to do that in the U.S., too. Don’t take too dark a view of the reporting environment: It’s an opportunity for us to practice the skills we’ve learned in much tougher places around the world and to lead by example — and therefore to provide the freshest, most useful, and most illuminating information and insight of any news organization anywhere. Winning back the public trust — Why Experts Matter Perhaps a way to help reverse this trend is to ask more of our experts within our organizations, and get them to contribute more to these important conversations. It’s about getting our academics, physicians, professionals, and leaders in their respective fields to contribute more to help the media present a more balanced set of perspectives in ways that engage the public. In this new era, it appears that many experts are invisible to the media on a range of big issues such as climate change, economic data, security, crime and healthcare policy. Opinions — not always informed opinions — are taken as fact. People without qualifications are being asked to speak on topics that require years of study, research, and experience. This is why, now more than ever, we need to see a return of intelligence and knowledge to present true facts. Credible Experts Matter Credible sources are vital in helping ensure the proper degree of research has been done. Published work, peer-reviewed studies, as well as policy that has been developed and practised all play key roles in determining an actual expert. Proven credibility cuts through rhetoric. It promotes the delivery and flow of facts as opposed to feeding only one side of a debate. Being Approachable Matters We have to agree that the current sentiment that many have toward traditional institutions and their experts is that they are not providing enough practical information of benefit to the public. The term “ivory tower” comes up frequently to describe environments such as universities and think tanks. While we need these environments of intellectual pursuit they cannot be seen as disconnected from the practical concerns of everyday life. Transparency Matters Do you know where your information is actually coming from? The flow of money into the development of fake news and so-called “experts” who are pushing agendas is tremendous. We’ve seen it recently with the sugar industry — much like the tobacco industry who literally wrote the book on manipulating and re-wrapping expertise and research in the middle of the last century — setting ideas on nutrition back decades. The market is crying out for a more consistent way to discover and evaluate the credibility of experts. We need a quick and trusted way to review their education, background, publications as well as their affiliations. We need to be able to conduct a front-line background check before we give them the platform to share their perspectives on television, radio, or in print. We need to vet the expert before they reach an audience that relies on the information being communicated to form opinions and make critical decisions that affect their lives. Local News Matters Local media is shrinking. Newsrooms are currently being threatened by constant shifts in both consumption and business models. If we are to promote accurate information and win the war on actual facts, we must make it easier for local journalists to do their jobs. Mainstream media still carries a lot of weight, especially online and television where the nightly news reaches a massive audience. Though the ratings are large, the subject matter doesn’t always resonate with viewers at home. We need to do a much better job helping local media get better access to the experts in our organisations so they can localise issues and tell stories, and do it in ways that everyone can understand. For example, a story on national unemployment numbers has a different context in San Francisco than it does in Flint, Michigan. Climate change is impacting Miami a lot differently than it is in the Great Lake states. In the end, all news is local. Speed Matters News is increasingly a speed game. With social media, a 24-hour news cycle, and the race to be first, time is of the essence. But in this game, haste may not only make waste, the truth may be a casualty as well. Most recently Fox News reported on a violent shooting at a mosque in Quebec City, Canada. Six people were killed by a lone gunman. Fox News reported that the suspect was of Moroccan origin — that was false. The shooter was in fact of Canadian origin. It wasn’t until the Canadian Prime Minister’s office requested a retraction that Fox walked the story back…but it took almost two full days. In true Canadian fashion, Kate Purchase, Communications Director for Prime Minister Trudeau thanked Fox News. In the meantime, wrong information was shared across multiple platforms and seen by millions of people. This is when having your experts prepared, media-trained, and trusted internally to speak with media is key. In times of emergency and chaos, it may be the words, advice and perspective of a high-level expert that can calm a nervous public, or at the very least, clearly explain a situation and its outcomes with accuracy and trust. So Why Should This Matter to You? If you are focused on building your market visibility and brand reputation, making your organization’s experts more discoverable and responsive to media is as much a function of good public relations as it is a public service. In these days of fake news, alternate facts, and unclear agendas, an unbiased and objective point of view presented by a credible expert may be one of the few remaining pillars of integrity we have left. Experts bring credibility, reliability, and an elevated level of perspective and advice that the public can trust. It’s up to all of us to ensure our thought leaders rise above the fray and help rebuild the trust that is essential to building a civil society. How is your organization working with its experts to respond to these challenges? I’m particularly interested in speaking with communications and media relations professionals in higher education, healthcare and professional services as our team conducts more research in this area. Let us know what you think by sharing below. I read every comment. 

Confronting the Fake News Phenomenon with Credibility

Fake news is suddenly big news. A quick browse this morning and the topic is featured in articles and stories in The Guardian, CNN, Forbes, Reuters, iPolitics and The New York Times. Explaining fake news, finding its source, its effectiveness and how to counter it are all top of mind priorities for journalists, politicians and even technology leaders. Fake news is eroding the trust the public has in its leaders and media and something must be done soon. We need to see a return of intelligence and knowledge to present true facts. In this new era, issues such as climate change, economic data, security, crime and healthcare policy -people without qualifications are being asked to speak on topics that require years of study, research, and experience. Opinions — not always informed opinions — are taken as fact. To reverse this trend, institutions need to work with the media to present a more balanced set of perspectives. We need to see academics, physicians, professionals, and leaders in their respective fields contribute more to these big conversations. It won’t be easy, but it is possible. ExpertFile is the world's first marketing platform and search engine for expert content. The company specializes in providing media access to thought leaders and thousands of experts who are objective, credible and whose opinions are sought and respected worldwide. Now more than ever – the public needs trustworthy sources of accurate and unbiased information. Peter Evans is the CEO and Co-founder of ExpertFile. His experience and expertise has made him a leader in the realms of innovation, marketing and digital software. He is a respected speaker and a sought-out panelist for technology, marketing and innovation events throughout the world. Peter is available to speak to media regarding fake news and how technology companies are fighting back. Simply click on his icon to arrange an interview. Source:

Climate Change: A Direct Threat to Older Adults

Climate change will impact the health of all populations, but older adults are uniquely vulnerable because of the physiological changes of aging. More than half of older adults in the United States live in areas that disproportionately experience the effects of heat waves, forest fires, hurricanes and coastal flooding. Pennsylvania, New York, California, Florida and Texas account for the top five states where older adults are concentrated. Older adults who live in urban areas are vulnerable to heat island effect—the concentration and retention of heat in urban areas compared to rural areas—which places older residents in cities at increased risk of heat related illnesses and death. “Gerontological nurses need to be prepared to address the specific issues of older adults,” says Ruth McDermott-Levy, PhD, director of the Center for Global Health at Villanova University’s M. Louise Fitzpatrick College of Nursing. “We want to help nurses understand climate change and the need for specific interventions to support climate adaptation for the older adult population.” Climate change impacts require modifications in health plans for older adults. Prolonged heat will require greater needs for hydration, but the patient’s other conditions need to be considered as well. Elders with heart disease and renal failure will require astute nursing assessments to monitor the balance of hydration and electrolytes while not leading to fluid overload or electrolyte imbalances in the presence of extreme heat. With their research, practice and influence over policy, gerontological nurses are in an important position to be changemakers by measuring and documenting the harm and impact of climate change on older adults. They can advocate for measures that support older adults in disasters or extreme weather events. Nurse researchers can collaborate with climate scientists and policy makers to develop initiatives and programs that rely on climate and health evidence to support climate mitigation and adaptation for the older adult. “It is everyone’s responsibility to learn about climate change and to participate in slowing the trajectory of climate change,” Dr. McDermott-Levy says.

New Study Shows Africa’s Lake Victoria Could Dry Up Faster Than Expected, White Nile Tributary Could Disappear Within a Decade

Lake Victoria, the largest lake on the African continent and the largest tropical lake in the world, has the potential to dry up more quickly than researchers previously realized, and the White Nile tributary (the only outlet for Lake Victoria) could disappear within a decade, according to a new study published in Earth and Planetary Science Letters. The drying up of these bodies of water, which the project’s researchers say is driven by climate change, could be devastating to large swaths of East Africa and millions of people, according to the study, “Rapid Pleistocene desiccation and the future of Africa's Lake Victoria.” Baylor University faculty members Daniel J. Peppe, Ph.D., associate professor of geosciences, and Joseph D. White, Ph.D., professor of biology in Baylor University’s College of Arts & Sciences, were part of a team of researchers led by Emily Beverly, Ph.D., assistant professor of sedimentary geology at the University of Houston. Beverly earned her doctoral degree in geology at Baylor in 2015. The research team developed a model for Lake Victoria to help understand how changes in rainfall and temperature, due to climate change, would affect the future of the lake. They discovered that relatively small changes in climate could cause lake levels to drop rapidly. “Using future climate projections, our model also predicts that at current rates of temperature change and previous rates of lake level fall, Lake Victoria could have no outlet to the White Nile within 10 years, and Kenya could lose access to the lake in less than 400 years, which would significantly affect the economic resources supplied by Lake Victoria to the East African community,” the researchers wrote. Water Budget Model Peppe said he and his colleagues developed a water budget model for Lake Victoria in Kenya that examines how changes in rainfall and temperature cause changes in water levels in the lake. “Modeling indicates Lake Victoria can transition back and forth between modern lake levels and being completely dried up in centuries to a few millennia,” Peppe said.  The water budget model used information related to: The lake’s size The catchment area, which drains into the lake How much water enters the lake The flow out of the lake Modern climate to estimate lake evaporation Discharge out of the lake and the size of lake The model showed the desiccation and refilling of Lake Victoria can happen over short periods and is directly tied to the mean annual precipitation levels and associated runoff. The research team was also able to use the model to predict the effects of future climate change on Lake Victoria. “We input different climate parameters in the model based on past reconstructions and future projections to see what happened to lake levels in the past and what will happen in the future,” Peppe said. Combined observations from this new modeling and estimates of ancient precipitation indicate that Lake Victoria was likely dried up between 36,000 to 100,000 years ago, Peppe said. “As Lake Victoria dried up, this affected the dispersal patterns of early modern humans and other mammals as grasslands expanded with the retreat of the lake,” he said. Repercussions of Disappearance Peppe said the disappearance of the White Nile could have broad repercussions, including depriving Uganda of its primary source of electricity via hydropower and the water that sustains the Nile during non-flood stages. “In addition, every major port city around Lake Victoria could become landlocked in as little as 100 years. In 400 years, Kenya would have no access to the lake while Uganda and Tanzania would gain huge areas of potential farmland setting up a potentially dangerous dynamic between countries that currently fight over the lucrative fishing rights to the lake,” Peppe said. The researchers wrote that additional regional climate modeling is urgently needed to understand the effects of climate change on the region. ABOUT THE STUDY The new study, “Rapid Pleistocene desiccation and the future of Africa's Lake Victoria,” is published in the journal Earth and Planetary Science Letters. The research team was led by Emily J. Beverly, Ph.D., assistant professor of sedimentary geology at the University of Houston; Joseph D. White, Ph.D., professor of biology in Baylor University’s College of Arts & Sciences; Daniel J. Peppe, Ph.D., associate professor of geosciences in Baylor University’s College of Arts & Sciences; J. Tyler Faith, Ph.D., assistant professor of anthropology, at University of Utah; Nick Blegen, Ph.D., Royal Society Eric Shooter International Fellow, Department of Geography, University of Cambridge; and Christian A. Tryon, Ph.D., professor of anthropology, University of Connecticut. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

United Nations Climate Panel Issues Grim Report

The United Nations Climate Panel released a grim report on September 25, with lead author and French climate scientist Valerie Masson-Delmotte warning, "Climate change is already irreversible. Due to the heat uptake in the ocean, we can't go back." She shared (1) that seas are rising 2.5 times faster than the rate from 1900 to 1990, (2) that from 2006 to 2015, the ice melting from Greenland, Antarctica and the world's mountain glaciers has accelerated and they are now losing 720 billion tons of ice a year and (3) that marine animals are likely to decrease 15%, and catches by fisheries in general are expected to decline 21% to 24%, by the end of the century because of climate change. Villanova's Stephen M. Strader, PhD, a hazards geographer and atmospheric scientist, says because the earth is warming faster than previously thought we have to act now to curb global greenhouse gas emissions. "Unfortunately, there is a momentum to the climate system. Even if we 100% curb global greenhouse gas emissions immediately, we have committed to substantial global warming." Dr. Strader adds that an interesting note in the United Nations report is the indication that climate action is inseparable from sustainable development. The report mentions that an important aspect of climate change effects is their disproportionate impact on the poor and most vulnerable regions of the world. "Building more sustainable communities will not only reduce inequality and vulnerability," he says. "It will also help fight global climate change. They are hand in hand." "Climate change is an existential crisis to human beings everywhere, regardless of where you live," says Dr. Strader. "It is affecting and will continue to have consequences related to shelter, food and water—the basic necessities to sustain life. The lack of action by politicians, policy makers and the general public is alarming given the threat all of humanity is facing. The threat is not just 10 or 50 years from now, but today."

Covering Climate Change? Let Our Experts Help with Your Coverage

It took a long time, but climate change is part of everyday life.  It is now part of the constant news cycle, it is used in shaping public policy, incorporated into marketing plans and owns a part of (most) political party platforms. Climate activism is growing as well.  One year ago, 16-year-old Greta Thunberg skipped school to sit in front of Swedish Parliament to protest our climate.  Today, those same one-day strikes inspired by her take place in over 800 cities across the planet. Climate change is real and with any growing topic or cause, there’s also a lot of misinformation shared, and some facts just aren’t being interpreted correctly. If you’re a journalist covering climate change – that’s where our experts can help with your questions, stories and ongoing coverage. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.

As Europe’s heatwave moves north toward the Arctic…just how worried do we need to be?

There’s no easier way to say it – Europe is baking.  Record high temperatures are breaking the mercury in London, France, Germany and elsewhere across the continent. And, that warm air is not pushing north toward the Arctic.  Greenland’s ice sheet is feeling the heat and it has some scientists worried. “So far this year, Arctic sea ice extent has hovered at record lows during the melt season. Weather patterns favorable for increased melt have predominated in this region, and an unusually mild summer has also increased melting of the Greenland ice sheet. Unlike with sea ice melt, runoff from the Greenland ice sheet increases sea levels, since it adds new water to the oceans. If the entire ice sheet were to melt, it would raise global average sea levels by 23 feet.” Washington Post, July 26 Are you a reporter covering climate change or weather?  If so – we have an expert who can help with your stories. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.

No fish tale here – let our experts explain the mystery behind a rare, 100-year-old fish that was caught in Minnesota

Recently in Brainerd Lake…one lucky fisherman reeled in quite the catch. What looked like a giant goldfish was in fact a very old and very rare bigmouth buffalo fish. The catch left a lot of people confused – what was it and how did it get there? And that’s where our experts can wade in to help. “We’re starting to study them more, and they’re living far longer than we ever thought possible,” explained Dr. Josh Lallaman, assistant professor of biology at Saint Mary’s University, and large river fish expert.  “It shows the importance of not always focusing on popular species; there are other species out there that need to be researched. “It’s often difficult for my students to understand that in fish identification color can be variable. Two individuals of the same species can look very different. That coloration (of the golden bigmouth buffalo) was pretty unique.  It’s one of those situations similar to albinism. Every once and a while a rare set of genetic conditions makes species look very different from others. That’s what makes my job really interesting. There are these rare exceptions you don’t know are out there.” Climate change is definitely putting more pressure on fish and wildlife populations. If their habitat changes, then their ability to survive in that habitat changes. It relates to this story in that if there are these unique or old lived species, then climate change is a threat to these unique individuals. “In the end, we are decreasing species diversity within the populations. Climate change increases the temperature of the water, and it may not increase it more than a couple of degrees but how quickly it changes has big impact on food availability. Fish are adapted to very specific seasonal changes. Warmer water, even a couple of degrees, increases their metabolism so they’re hungrier and need more oxygen to survive but warmer water decreases the amount of oxygen in water. So it’s a double hit because they’re less active. It’s synergistic. That stress, but also new and synthetic chemicals being introduced to in the water, as well as flooding and navigation — all of this combines together to harm fish populations a lot more than we realize,” he said. Are you covering climate change and its impact on fish and other wildlife? Do you need to know more about fish populations in rivers and lakes across America? And what does the future look like for species and their ecosystems as the impacts of climate change starts to be seen and felt? There are a lot of questions, and that’s where our experts can help. Dr. Josh Lallaman is an assistant professor of biology at Saint Mary’s University, and large river fish expert. Josh is available to speak with media - simply click on his icon to arrange an interview.

What will a ban on single-use plastic mean for small businesses in Canada?

Being environmentally friendly has become a popular trend. Climate change is occurring, and news stories of wasteful plastics clogging our waterways are becoming more frequent, making the battle against plastic waste an election issue. Earlier this month, Prime Minister Trudeau announced a ban on single-use plastics by 2021 that will likely include straws, plastic cups, food wrapping and grocery bags. It's evident, being environmentally friendly is in everyone's best interest, but business owners are concerned about what costs will arise as a result. Companies use plastics cups, lids and straws for take-out, plastic wrap as a significant part in food safety and freshness, and plastic bags for clients to transport purchases home. Even though these plastics are environmentally harming, some still see them as essential. There are more than 1.1 million small businesses in Canada, and most of them will have to adapt or adjust to: How will this impact their bottom-line? How slim are the margins already for most small retailers? Are incentives for businesses required before implementing this new policy? These are some of the critical questions to ask. If your small business will be affected, contact one of our experts to help. James Brutto, Manager at Freelandt Caldwell Reilly LLP, is an expert in the areas of accounting, auditing, finance and entrepreneurship. Contact James to arrange an appointment regarding this topic by clicking the contact button below. Sources:

Research Suggests Future Tropical Storm Trends Related to Climate Change

The National Oceanic and Atmospheric Administration (NOAA) has predicted a "near-normal" 2019 Atlantic hurricane season with nine to 15 named storms, four to eight of which could become hurricanes, including two to four major hurricanes. Hurricane forecasting is an imprecise science, but current research indicates several important trends regarding future tropical storms and climate change, says Stephen Strader, PhD, a severe storm specialist and assistant professor in Villanova’s Department of Geography and the Environment. "Research has suggested that in the future there will likely be fewer tropical storms and hurricanes, but those that do occur are expected to be more intense. This is likely due to the combination of changes in wind shear (i.e., change in wind speed and direction as one goes up in the atmosphere) and warmer ocean temperatures that provide 'fuel' for tropical cyclones," says Dr. Strader. Climate scientists also suggest that tropical storms making landfall will be more likely to "stall out" due to climate change influences on the upper-level atmospheric air pattern, he adds. The combination of more intense tropical storms, greater rainfall rates and the propensity for these storms to stall or slow down once they make landfall will likely result in greater future flooding risk to some major U.S. cities, such as Houston, New Orleans, Tampa Bay and Miami, according to Dr. Strader. Recent examples of this phenomenon include Hurricanes Harvey and Irma in 2017 and Florence and Michael in 2018.  "Although NOAA has suggested a near normal tropical storm season, it only takes one devastating storm making landfall to have devastating consequences," Dr. Strader notes.