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Ana Palacios’ interview on “Eagle Eye View,” the official podcast of Georgia Southern University. Palacios discusses her research and how being a mom motivated her. Several esteemed nutrition researchers collaborated on “Effectiveness of Lactation Cookies on Human Milk Production Rates: A Randomized Controlled Trial,” which was recently published in The American Journal of Clinical Nutrition. David B. Allison, Ph.D., dean of the Indiana University School of Public Health-Bloomington (SPH-B), is among the researchers who conducted a one-month, randomized controlled trial of lactating parents of healthy babies in the same age range. Their findings revealed no evidence for an effect of consuming lactation cookies on human milk production. “Too often in the field of nutrition and food, strong beliefs—sometimes even well-reasoned conjectures based upon some scientific knowledge—are mistaken for demonstrated facts,” Allison said. “Conjecture is good, but knowing is better. We come to know about the effects of nutrition and dietary supplements through rigorous, randomized, controlled trials. Having conducted such a study on lactation cookies, we found no evidence for their effectiveness. “This does not mean that it is impossible for any lactation cookie to affect human milk production,” he continued. “This study does suggest that the cookies we studied—under the conditions we studied them—have no discernible effect. The burden of proof seems to now be on those who claim there is an effect.” The study followed 176 U.S. parents who were exclusively breastfeeding healthy two-month-old babies. One group of parents was provided a serving of commercially available lactation cookies to consume daily for a month; the other group of parents ate a serving of conventional cookies not designed to increase lactation, each day for a month. Through a weekly survey, parents reported the quantity of milk they produced after following a validated milk expression protocol using a hospital-grade breast pump, providing data that were analyzed by both the study authors and an independent statistician. These data demonstrated that the impact of consuming lactation cookies did not have a significant effect on how much milk was actually produced or perceived to be produced by the lactating parents. The authors assert that consumers should be cautious when considering the potential effect of this product, or any food and/or supplement that promotes health-promoting benefits without published, peer-reviewed scientific evidence to support its claims. As the researchers noted, these lactation cookies can contain substantial calories and sugars, which could affect postpartum weight loss efforts and related health issues. “Despite being a physician and nutrition scientist focused on early-life nutrition, I still remember how difficult breastfeeding was for me with both of my children,” said study lead author Ana M. Palacios, MD, Ph.D., assistant professor, Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health at Georgia Southern University. “Our research highlights that lactation cookies, which include added sugars and saturated fat, may not have the said purported benefits of increasing milk production. Purchasing lactation cookies to increase milk production may pose an unnecessary cost and may have additional implications for parents, such as limiting post-pregnancy weight loss and reducing consumption of healthier foods. More research is needed to better understand what foods and nutrients can best help increase milk supply in diverse populations.” The full article, along with the list of contributing authors, is available by simply clicking the article below: Interested in learning more? For more information about this research or to speak with Ana M. Palacios — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Why shoppers are paying more for a fake Amazon discount
By Halle Burton According to new research by Jinhong Xie, a Warrington College of Business professor at the University of Florida, more than a quarter of Amazon vacuum cleaners sold have increased their prices while pretending to offer discounts. Xie’s pricing phenomenon research is joined with Sungsik Park at the University of South Carolina and Man Xie at Arizona State University, publishing their analysis in the Marketing Science journal. A product’s price increase is paired with a previously unadvertised listing price, which encourages Amazon shoppers to receive a deceitful false discount. This faux discount drove higher sales despite the price increase, and shoppers end up paying 23% more on average. “When you see this list-price comparison, you naturally assume you are getting a discount. It’s not just that you didn’t get a discount. You actually paid a higher price than before the seller displayed the discount claim,” said Xie. Regulations currently prohibit deceptive pricing by requiring truthful price comparisons from the sellers, but a list price can still be misleading under these circumstances. Shoppers are misled by the timing of price comparisons where retailers advertise a price discount that actually only gives the impression of a deal. “Current regulations are all about the value of the list price, and they don’t say anything about misleading consumers by manipulating the timing of the list price’s introduction,” Xie said. Xie and her colleagues followed more than 1,700 vacuums on Amazon from 2016 to 2017 gathering observational data on their prices. “We found that by increasing the price by 23% on average, the seller achieves a 15% advantage in their sales rank among all products in the home and kitchen category,” Xie said. Xie encourages consumers to be aware, not make assumptions about discount claims and utilize multiple websites to compare prices. “We think that consumer organizations and regulators should evaluate this new marketing practice to determine whether and how to manage it.”
CAA South Central Ontario is excited to announce a partnership with HAAS Alert. The new partnership will send CAA-specific warnings to popular traffic and navigation apps. Through the CAA dispatch system, Safety Cloud© by HAAS Alert will send warning messages of “CAA Rescuer Ahead. Slow Down, Move Over” and “Vehicle Breakdown. Slow Down, Move Over” to the world’s largest navigation apps, including Waze and vehicles covered by the Stellantis Group OEM (Dodge, Jeep, RAM, Chrysler, and Alfa Romeo). The alerts are specific to CAA member rescue calls but will be visible to anyone who uses the alerting platforms. “As longtime advocates for road safety, CAA is always on the lookout for new and innovative ways to enhance safety on our roads. The new partnership with HAAS Alert helps drivers obey the law and provides an extra layer of safety to those who are stranded and to our Roadside Assistance Rescuers,” says Teresa Di Felice, assistant vice president of Government and Community Relations at CAA South Central Ontario. Every year CAA clubs across Canada mark the second Tuesday of May as National Slow Down Move Over Day. This year, National Slow Down Move Over Day is on May 9, 2023. Across North America, nearly 100 tow truck drivers are killed every year after being struck by oncoming traffic while helping stranded motorists with flat tires, breakdowns, and collisions. “As we approach the summer driving season, it is important for drivers to slow down and move over when approaching a roadside emergency rescue. By doing so, we can help protect the lives of those who work on our roads and highways and make our roads safer for everyone,” adds Di Felice. In Ontario, the SDMO law requires drivers to slow down, and if there is space and it's safe, move over one lane when approaching a stopped emergency vehicle, including tow trucks, with flashing lights. Fines could range from $400 to $2,000 and 3 demerit points if convicted and possible suspension of driver's licence for up to 2 years. By partnering with HAAS Alert and using this technology to warn drivers of stranded vehicles and tow trucks on the side of the road, CAA is working to make our roads safer for everyone. For more information about CAA’s advocacy for road safety and the Slow Down Move Over Law, please visit caasco.com/sdmo.
Allen Friedland, M.D., MACP, FAAP, has been recognized with the Dema C. Daley Founders Award for his national impact as an educator, innovator and leader in internal medicine. Given by the Alliance for Academic Internal Medicine, the award honors internal medicine doctors who have greatly influenced undergraduate and graduate medical education and the development of training programs in internal medicine. Watch the video of Friedland’s acceptance speech here. “Dr. Friedland has been a tireless advocate and innovator for internal medicine, medicine-pediatrics, and residency education over two decades,” said Vinay Maheshwari, M.D., MHCDS, Hugh R. Sharp Jr., Chair of Medicine and physician executive of the Medical Group at ChristianaCare. “He is a mentor to countless physicians across the country and beloved by those who have had the privilege of working alongside him. What is most evident about Dr. Friedland is how much he cares about those he has taught locally and nationally – all of them will forever be a part of his family. This award is a testament to a lifetime career dedicated to graduate medical education.” Friedland is ChristianaCare’s section chief of Medicine-Pediatrics (Med-Peds) and has served as the director of ChristianaCare’s combined Internal Medicine-Pediatrics residency program for 25 years. He also teaches medical students at ChristianaCare, which is a branch campus of Sidney Kimmel Medical College at Thomas Jefferson University and Philadelphia College of Osteopathic Medicine. His accomplishments include: Spearheading the development of what is now known as ChristianaCare’s Center for Special Health Care Needs, dedicated to providing primary care and specialty care for adults ages 18 and older with complex medical and social conditions that originated in childhood. Creating the elective Leadership Excellence Education for Residents/Fellows (LEED-R), which partners emerging resident leaders with ChristianaCare senior leaders for mentorship, real-world experience in applying leadership education and the ability to share those learnings with other residents. Known affectionately by his colleagues as “Mr. Med-Peds,” Friedland has held leadership positions with all of the major national med-peds organizations. He co-founded the Med-Peds Academic Channel and received the Leadership Award from the Medicine-Pediatrics Program Directors Association. He recently launched a professional association named the Association of Med-Peds Physicians. Kimberly Bates, M.D., FACP, FAAP, director of the Internal Medicine Residency Program at Dignity Health – St. Rose Dominican, nominated Dr. Friedland for the award. Bates is a ChristianaCare Med-Peds alumna (Class of 2003). “Dr. Friedland is an exceptional human being and a natural leader and mentor who leaves a powerful imprint on every person he meets, whether they are students, residents, physician colleagues or patients,” Bates said. “He has dedicated his career to medical education, and he takes an innovative and problem-solving approach to all that he does.”
King Charles and the Power of Pomp
With the approach of the first coronation of a British monarch in 70 years, the world is watching, dissecting, and analyzing every element involved in the Coronation of King Charles III and his wife, Camilla, the Queen Consort. Cameras, photographers and journalists from across the globe are working overtime on this historic event, as are observers and scholars, including UConn anthropologist Dimitris Xygalatas, who penned a piece for the BBC where he explains the power behind the pomp and ceremony around the crowing of Britain's new king: On 6 May, 2023, one of the most spectacular rituals in the world will take place: the Coronation of King Charles III and his wife, Camilla, the Queen Consort. Shrouded in spectacle and adorned with priceless regalia, the ceremony will be officiated by the Archbishop of Canterbury at Westminster Abbey and attended by a host of foreign royals and heads of state. The whole event will be broadcast around the world, with hundreds of millions of people expected to tune in. Once crowned, the royal couple will return to Buckingham Palace in the Gold State Coach, a carriage so loaded with gold that it needs eight horses to pull it. They will be escorted by thousands of troops from all branches of the armed forces, making up the largest military display in three generations. The festivities will last all weekend – and a long weekend at that, as Monday has been proclaimed a public holiday nationwide. Events include colourful parades, public concerts, spectacular light shows, and thousands of street parties across the UK and the Commonwealth. The scale of this undertaking might seem exuberant. After all, King Charles may have dominion over all swans, dolphins, whales and sturgeons in the UK's waters but he will wield little political power beyond a largely ceremonial role. What is more, a coronation is not even necessary to become king. In fact, Edward VIII reigned as sovereign without ever being crowned. As heir apparent, King Charles III's accession to the throne occurred automatically the moment Queen Elizabeth II died, on 8 September 2022. ... The effects of ceremonial opulence may extend well beyond the Kings’ subjects. To the world at large, they act as status symbols – what anthropologists call “credibility-enhancing displays”. Our minds intuitively link effort with value. A ceremony that requires such enormous cost and effort to organise provides tangible evidence of the importance of the institution it celebrates and people’s commitment to that institution. At a time of political instability, with an increase in Russian aggression, the UK emerging from Brexit and a global pandemic, the British state could use some of that social glue. And above all, so could the royal family. The last few years have been rough on the royals, to say the least. Prince Andrew lost his military titles and royal patronages as he faced allegations of sexual assault that he has consistently denied. Internationally, as the world grapples with the legacy of colonialism, more and more countries seem inclined to cut their ties to the Crown. All the while, Prince Harry and his wife Meghan, the Duchess of Sussex, have had a very public exit from the centre of royal life and their media presence has been rubbing salt to these wounds. In light of these developments, the Coronation may play a crucial role in the Royal Family’s struggle to stay relevant. Indeed, as public support for the monarchy has been steadily declining, two recent grand ceremonies, the Queen’s Platinum Jubilee and funeral, have been accompanied by boosts to British attitudes towards the institution. King Charles III's Coronation will be one of the most grandiose royal celebrations of this century. It remains to be seen whether it can help convince his subjects that he still has a role to play in British society. Dimitris Xygalatas is an associate professor of anthropology and psychological sciences, and head of UConn's Experimental Anthropology Lab, which develops interdisciplinary methods and technologies for studying behavior in real-life settings. He is available to speak with media, answering all your questions about coronations and their rituals and purpose. Click on his icon to arrange an interview today.
Comprehensive Sleep Wellness Center Opens on Newark Campus
More than 70 million Americans suffer from sleep-related problems. To address this growing need, ChristianaCare has opened a new comprehensive sleep wellness center in the Medical Arts Pavilion II on the ChristianaCare Newark Campus. The ChristianaCare Sleep Wellness Center, accredited by the American Academy of Sleep Medicine, is an outpatient program that provides expert diagnosis and treatment of sleep disorders. The nearly 5,000 square foot, seven-bed facility builds on the success of ChristianaCare’s previous sleep diagnostic center, now incorporating clinical care and diagnostic testing at the same site. The center is staffed by board-certified sleep medicine specialists who provide in-lab and at-home sleep testing, as well as a behavioral health specialist who offers cognitive behavioral therapy for insomnia. The center offers onsite and virtual appointments. “At the ChristianaCare Sleep Wellness Center, we offer the full range of sleep care services in one place, with the expertise to help people with all kinds of sleep disorders,” said Shilpa Kauta, M.D., medical director of the ChristianaCare Sleep Wellness Center. “Sleep disorders affect members of every race, socioeconomic class and age group, but despite the high prevalence of sleep disorders, many people remain undiagnosed and untreated,” she said. National surveys show that more than 60 percent of adults have never been asked about the quality of their sleep by a physician. “It’s important for people to know that if they have problems related to sleeping, they should talk to their doctor about it, or call us at the Sleep Wellness Center. Sleep disorders can affect overall health—and they are often very treatable.” The Sleep Wellness Center provides expert, multidisciplinary diagnosis and care for every kind of sleep problem, including: Obstructive sleep apnea. Restless leg syndrome. Narcolepsy. Parasomnias, such as sleepwalking. As part of the ChristianaCare team, the expert staff at the Sleep Wellness Center coordinates with disease-based programs at ChristianaCare to integrate sleep services into cardiac care, weight loss surgery and renal transplant care. They also partner with surgeons to manage hypoglossal nerve stimulation therapy, a major advancement in obstructive sleep apnea treatment. Patients at the Sleep Wellness Center undergo a personal sleep history, medical background and physical examination. If appropriate, a polysomnography (sleep study) may be ordered to monitor and record brain waves, heart rate, blood oxygen level, breathing and eye movements. Poor Sleep Health is a National Problem According to the National Institutes of Health, of the 70 million Americans suffering from sleep-related problems, more than 50% are likely to have a chronic disorder, such as insomnia, obstructive sleep apnea, restless leg syndrome and narcolepsy. People who suffer from sleep disorders are also more likely to have chronic diseases like hypertension, diabetes, depression, obesity and even cancer. The impact on American life and economy is enormous as sleep deprivation and untreated sleep disorders are estimated to cost over $100 billion annually in lost productivity, medical expenses, sick leave, property and environmental damage. “With information collected through testing, our sleep experts can determine the source of a sleep problem and begin a treatment plan to help patients improve their quality of life,” Kauta said. The address and phone number of the new center: ChristianaCare Sleep Wellness Center 4735 Ogletown Stanton Rd. Suite 2210 Newark, DE 19713 302-623-0610
Aston University wins grant to make research more sustainable and environmentally friendly
University awarded grant to develop more sustainable separation method through AstraZeneca’s Open Innovation CoSolve Challenge at ELRIG Dr Vesna Najdanovic will explore use of the solvent ethyl lactate It is a biorenewable and environmentally friendly alternative. An Aston University scientist has won a $25000 grant in the AstraZeneca Open Innovation CoSolve sustainability challenge to help to make research more sustainable and environmentally friendly. Dr Vesna Najdanovic, senior lecturer in chemical engineering at the University’s Energy and Bioproducts Research Institute (EBRI), successfully pitched her idea to explore a new method using ethyl lactate as a solvent. Ethyl lactate is a biorenewable and environmentally friendly alternative solvent produced from lactic acid and ethanol, both obtained by fermentation of biomass. Currently hazardous organic solvents such as acetonitrile are widely used instead. Dr Najdanovic won the AstraZeneca’s Open Innovation CoSolve Sustainability Challenge at the European laboratory research & innovation group (ELRIG) Research and Innovation meeting. She said: “Throughout my research career, I have been working with various green solvents, such as supercritical fluids, ionic liquids and biosolvents, to improve chemical and separation processes. “I am delighted to be selected by the expert judging panel and the highly engaged audience to apply my knowledge to develop greener analytical methods using ethyl lactate as a solvent for liquid chromatography. “I hope this project will pave the pathway to use this environmentally friendly alternative solvent while reducing carbon footprint and pollution”. The pharmaceutical industry generates the highest amount of waste per mass of products compared to other chemical industry sectors, such as the petroleum industry, bulk and fine chemicals. Dr Kelly Gray, CoSolve sustainability programme lead at AstraZeneca, said “In order to protect people, society and planet we have to identify and develop solutions to deliver sustainable science. The goal of the CoSolve sustainability programme was to do just that and identify innovative ideas to practical challenges faced by researchers across scientific disciplines in R&D.” Sanj Kumar, CEO of ELRIG, said “Ensuring that drug discovery processes become sustainable is a priority issue to the ELRIG community, so partnering with AstraZeneca on the CoSolve initiative, by hosting the pitching and final award ceremony, is not only an honour, but raises the awareness of sustainability to our community. Dr Najdanovic and her innovation are a worthy winner and ELRIG is proud that we are able to share her success story.” As much as 80% of this waste presents hazardous organic solvents obtained from petrochemical sources. For example, the pharmaceutical industry consumes 50% of globally produced acetonitrile, of which 20% is a solvent for liquid chromatography, a widely used analytical tool in research and development laboratories. After its use, most acetonitrile is discarded as chemical waste and subsequently incinerated, generating greenhouse gases and other pollutants such as nitrogen oxides and highly toxic hydrogen cyanide. The CoSolve sustainability challenge award builds on Dr Najdanovic’s previous work employing ethyl lactate as a solvent for various separation processes. Her new project supports EBRI’s wider objectives of using bioproducts to deliver low-carbon and environmentally sustainable solutions.
Coronation of King Charles III: Augusta University professor talks about what to expect
Eyes from around the world will be on Westminster Abbey in London this weekend as King Charles III is crowned king following the passing his mother Queen Elizabeth II on Sept. 8, 2022. As you might expect, there will be plenty of pageantry involved with the ceremony. Ruth McClelland-Nugent, PhD, is chair of History, Anthropology and Philosophy at Pamplin College of Arts, Humanities, and Social Sciences at Augusta University and an expert on the royal family. McClelland-Nugent said this is a major day for those in the United Kingdom, and to a lesser extent, some parts of the Commonwealth "where the British monarch is still monarch, such as Charles will become king of Canada as well as the U.K." The coronation is a religious service of the Church of England, so there will be a number of traditions upheld, such as anointing of the king with blessed oil, and by the end of the ceremony, Charles will have officially received his crown and his scepter, as well as the traditional robes and stole that mark him as king. The crown and the orb that will be used during the coronation date back to 1661 for King Charles II. New crowns were needed after the Puritans melted the old ones down during the English Civil Wars. “These are very traditional things, and reinforce the ancient idea that the monarch is selected by God to have authority over people,” said McClelland-Nugent. "However, for the first time, there will be participation from clergy of other faiths as well, since the king has invited clergy from the Jewish, Sikh, Hindu, Muslim and Buddhist faiths to participate, reflecting the great religious diversity in the U.K.” She also said those watching the coronation, in-person or virtually, will be invited to swear an oath of allegiance to the monarch, giving the entire country a role in the ceremony for the first time. “It will probably feel very formal and ancient to any Americans who watch it, and it is, but it will be the most informal and diverse coronation in recent British history,” McClelland-Nugent said. Others in the royal family will also play roles in the ceremony. Queen Camilla will be crowned alongside Charles. Princess Anne, Charles' sister, will lead a procession of armed forces and other personnel behind the new king and queen when they leave Westminster Abbey. “Look for her to be on horseback. This is a highly prestigious role and not one carried out by a woman previously.” McClelland-Nugent said Prince William, Prince of Wales, who is now heir to the crown, will make an oath of loyalty directly to the newly crowned king. Some of the king’s grandchildren and queen’s grandchildren will also serve roles during the coronation. If you're a reporter covering the coronation and all the events leading up to it this week, then let our experts help with your stories. Ruth McClelland-Nugent is available for interviews; simply click on her icon now to arrange a time to talk today.
When Our Feelings Become Physical: Understanding Our Bodily Responses To Emotion
Alicia Walf is a neuroscientist and senior lecturer at Rensselaer Polytechnic Institute whose research interests are fueled by the broad question: Why are there individual differences in stress? This question led to studying hormones' actions for growth and plasticity in the brain and body. She has since refined her pursuit to include consideration of body, brain, and mind relationships as they relate to memory, perception, social cognition, and emotions. Dr. Walf has taken a cross-species and cross-discipline approach in her work. Dr. Walf’s studies of the effects and mechanisms of stress and well-being often occur in the “wild,” such as in architectural built environments, artistic installations, interactions with technology, contemplative practices, conference rooms, and classrooms. Here, Walf examines what we know and what we have yet to learn about the physical manifestations of our emotions. Over 100 years ago, the earliest ponderings of how feelings are reflected in our body were described. Also, several decades ago, the first personality associated with an intense stress response was Type A personality. This personality type is characterized by quickness to anger and competitive drive as well as the negative consequences of chronic stress on the cardiovascular system. Recent work in mice shows that increasing heart rate produces an anxiety-like state (Hsueh et al., 2023, Nature). Now, a focus is trying to link changes in the body with feelings to brain mechanisms. Even after all of these years of study, we do not fully understand if there is a signature bodily response associated with specific feelings. For example, both anger and love (and other feelings that have been studied like jealousy) are associated with changes in the body that look indistinguishable from stress. The heart beat quickens, the eyes widen and the pupils become larger, blood rushes to the muscles and surface of the body. As surface body temperature and blood flow rises with these changes, a blush may become apparent on our cheeks. Indeed, a study showed that people have similar responses in describing which areas of the body are activated or deactivated in different emotional states; that is, where they feel these emotions in their body (Nummenmaa et al., 2013, PNAS). In this study, people said that love most greatly activated the head and trunk, whereas anger’s activation of the body was more focused on the head, arms, and chest. We can agree that love and anger – and all the strong feelings we have – mentally feel quite different from each other and we also have different behaviors. Those differences are likely due to a cognitive component, or how we assess the current situation in relation to what we know and our past experiences. Neuroscientists would argue that there are likely different brain circuits active in an angry and love state (and others), but those precise mechanisms are yet to be figured out. To date, we understand that feelings of love activate a reward pathway. Neurochemical differences may also play a role. For example, release of dopamine in this reward pathway and oxytocin in areas involved in social bonding are tied to love. The challenge of understanding the links between these expressions of emotions in the body to the mechanisms in our brain remains. Walf is available to speak with media - simply click on her icon now to arrange an interview today.
Comment: UK Government alert text message test
The UK government recently conducted a nationwide test of their emergency alert system by sending out text messages to all mobile phone users in the country. The test has sparked a range of reactions from the public, including concerns about the effectiveness of the system and the potential for false alarms. What did we learn from Sunday's test? Is it a concern that it apparently didn't work for everybody? As we would expect, not everything went to plan. However, that is the point of preparing and doing this kind of test – to find out what parts of the system works before it is relied upon. The implementation of a new system rarely works perfectly. Sunday’s test was useful to show people what to expect from the alarm system and to identify any aspects that need to be corrected and improved to make the system more effective. It is not so much a concern that the test didn’t work for everyone; it is only of concern if we don’t know how to fix the problem and/or don’t take identified steps to fix it. Is there a risk that public confidence has been undermined here? Is there also a risk of false alarms? The government needs to manage its public awareness campaign – swiftly and fully. Public confidence need not be undermined as identifying the faults in the system was exactly what this kind of test was meant to do. However, public confidence will be undermined if the government doesn’t explain that to the public and isn’t completely transparent about what happened and what has been done to improve. False alarms are always a possibility, but the benefits outweigh the risks. Having the right information at the right time can help a lot of people in complicated circumstances. Additionally, the government needs to ensure that the message is worded appropriately. The government should continue to keep messages short and simple so that there is no unnecessary worries or panic for the public. What are the key challenges? There are also issues related to people with anxiety or similar who may be overwhelmed by the noise the alarm makes and/or feel extra anxious from the threat of an emergency, even if it is simply a test alert. There are also those who suffer from domestic violence and may have secret phones so more communications on how to protect these vulnerable groups are required. Anyone without a mobile phone device may have been side-lined – senior citizens, vulnerable people, children – anyone without a command of English and/or isn’t really technologically minded enough to have a mobile device is at risk of not receiving these messages. Why do we need a system like this in place anyway? Preparedness is fundamental to mitigate the impact of any negative situation. The UK government is trying to leverage technology available to the public to get them crucial information when facing a crisis. The value of the system is to make people aware of a major danger and provide information about the best course of action which can be key for their protection. Alert systems are a great way to warn people of an impending situation, but equally important is that there are measures in place to handle an emergency such as evacuation procedures and rehearsals. It is the absence of a plan, contingency or knowing what to do in an emergency that transforms an emergency or disaster into a crisis. As such, we need a system like this because it aids in preparedness measures. The Aston Crisis Management Centre is focused on preparedness – whether it is for a business crisis or a natural hazard as we know that preparing for a crisis or disaster will help reduce the impact and may even help prevent some aspects of the disaster from happening. Not only is there a human cost in an emergency but also economic cost. It is important that preparing for crises reduces the impact of both. It is also important to be aware that in times of crisis and emergency it is important to have unified response and this system is the start of that important process. This article was written by David Cantliff, David Carrington, Oscar Rodriguez-Espindola & Lauren Traczykowski of Aston Crisis Management Centre
