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Georgia Southern University names David Owen as new dean of the College of Arts and Humanities
David Owen, Ph.D., will join Eagle Nation on July 1 to serve as the new Dean of the College of Arts and Humanities (CAH). “I am pleased to welcome David to Georgia Southern as the next generation of leadership for the College of Arts and Humanities,” said Provost and Vice President for Academic Affairs Carl Reiber, Ph.D. “David brings with him a wealth of knowledge and understanding in analytical and philosophical foundations that will prepare our students for vital roles in their professional communities.” Owen comes to Georgia Southern from the University of Louisville, where he has served as the interim dean of the College of Arts and Sciences since 2020. Among his many achievements, he transitioned the college to a new enrollment-based budget model, led the development of a three-year retention plan, and led morale improvement efforts among the College. While interim dean, Owen oversaw a budget of $62 million, including $4.8 million in funded research grants and a fundraising campaign that raised $4.3 million in 2021-2022. Prior to becoming interim dean, he was the chairperson of the Department of Philosophy at the University of Louisville. He is a three-time alumnus of the University of Illinois at Chicago, where he received his B.A., M.A. and Ph.D. “I am truly excited to be joining Georgia Southern as dean of the College of Arts and Humanities,” said Owen. “In my meetings, I found the faculty and staff of the College to be extraordinarily talented, and deeply committed to student success. The importance of the arts and humanities to a vibrant civic culture has never been more clear, and I look forward to working with the faculty and staff in CAH, Provost Reiber, colleagues from across campus, and alumni and friends of the college to advance the impact CAH has on students’ lives, on the wider community, and on civic culture.” To connect with David Owen or to learn more about Georgia Southern University — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our academic clients don’t refer to what they do as “content marketing.” But corporate customers are well acquainted with the importance of developing content to build reputation, relationships and revenue. Adding to the confusion are all the names that are bantered about by marketing departments and agencies - There’s inbound marketing popularized by companies such as Hubspot. And there are more bespoke “Thought Leadership” programs that are often developed by outside agencies such as Weber Shandwick and Edelman. While there are a lot of common elements to these programs there are some important differences that we focus on when developing and launching Expertise Marketing programs with our institutional and corporate clients. Here’s a deeper dive to help you better understand the value of Expertise Marketing. Introducing Expertise Marketing Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your customers and above all else, it helps establish your reputation as an industry leader. ex•per•tise mar•ket•ing 1. The practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills or knowledge. 2. Best practices to publish and connect The Value of Expertise Marketing Reputation - Positions research, client work, thought leadership perspectives and achievements in the context of relevant topics that are in the news. Market Awareness - Expertise marketing makes it easier for key audiences to find expert content and people in search engines and on the organization’s website. Audience Engagement - Provides more intuitive search features for visible content which can be expanded to include assets such as video, social, and publications to drive richer conversations with audiences. Metrics on performance in areas related to expert development, content contribution and audience engagement page views and inquiries can be tracked. Demand Generation - Increased number of direct leads/ inquiries from audiences such as: Customers/Students Industry Partners Alumni Donors Media New Employee Recruits Conference Organizers Talent - Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content while improving recruitment and retention of talent. Internal Collaboration - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts. Provide a faster, more efficient way to generate content for breaking news and events. Content Contribution - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. Efficiency - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. Leverage Current and Future Infrastructure - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (such as WordPress™) and marketing automation systems (such as Hubspot) How is Expertise Marketing Different from Content Marketing? A More Human Approach: People buy from people. That’s why content that is more personalized and attributed to specific experts who are well-identified as expert sources is far more trusted than most company-sponsored content. A More Collaborative Process that Engages Employees: A more structured “win-win” model empowers experts to contribute their knowledge. Expertise marketing is a proven way to build culture and celebrate diversity which assists with talent retention and recruitment. An Efficient Way to Create More Content to Boost SEO & Website Traffic: Engaging your experts creates a larger hub of “owned” content that is proven to boost PageRank in search engines and site traffic. Expert content is used by organizations to enhance their “About Us” page, staff/faculty/physician directories, newsroom pages, research pages and speakers bureaus. Optimized Content Formats Better Connect with Audiences: A variety of short format, long format and visual content formats (such as expert profiles, blogs, Q&A and videos) are designed to engage specific audiences at various stages of the customer journey. Improved Calls to Action & Analytics Boost Demand Generation & Leads/Inquiries: Experts become more approachable as “lead magnets” that generate measurable inbound opportunities, avoiding common issues of lost customer leads due to poor processes and workflow. You might be surprised at how much value expertise marketing can bring to your organisation. The chances are, that the time you are currently spending on ineffective content marketing strategies will be greatly reduced with a redefined focus on expertise marketing. By putting the focus back on the skills and relevance of your experts, as people, you're not only making them more visible but also establishing your brand reputation which will simultaneously generate more leads and increase efficiency.
A new book, A Student’s Guide to Open Science: Using the Replication Crisis to Reform Psychology, has been published, providing students and researchers with a comprehensive guide to open science practices and how their implementation can enhance research transparency and rigour. In the book, Dr Charlotte Pennington who is a lecturer in psychology at Aston University, explores the "replication crisis" in psychology, which refers to the difficulties in reproducing research results to test the robustness of findings. Through the book, students will gain an understanding of the origins and drivers of the crisis and learn how open science practices can transform research practice, enhance research transparency, and improve replication and reproducibility. The book contains various features, including an overview of landmark events that will mark the history of the replication crisis in the years to come, case studies of classic psychological studies undergoing replication, ‘test yourself’ activities to reinforce learning of key concepts, and top tips for adopting open science practices. It also includes useful illustrations to aid understanding and facilitate revision. Dr Pennington said: "The replication crisis has highlighted significant issues in the field of psychology and beyond and has led to a lack of trust in some research findings. However, it also provides a platform for reform – to improve research practices and the wider culture, with the discipline of psychology paving the way. I am proud that there is now a textbox that provides students and researchers with a handy guide on how to improve transparency and rigor in research through open science practices. “It is essential for all students to have a fundamental understanding of the challenges posed by the replication crisis and how open science can address them." The book has received high praise from experts in the field. Professor Chris Chambers from Cardiff University said: "This book should be on the reading list for all university science degrees and on all library bookshelves. It is concise, accessible, and remarkably interactive, with brilliant use of examples and learning activities.” Dr Madeleine Pownall from the University of Leeds said: "It is essential reading for anyone who wants to make sense of open science, by covering complex content in an accessible and hands-on way. My hope is that every psychology student will finish their degree with a heavily annotated, well-thumbed copy of this important and timely book.” Professor Brian Nosek, executive director of the Centre for Open Science at the University of Virginia said: “The last 10 years have been a whirlwind in psychology: identification of faulty research practices, frequent failures to replicate findings, research on how the field could improve, and adoption of new solutions to make research more transparent and credible. It is a lot to take in and it is hard to know where to start. “I am frequently asked to recommend a reading that provides an overview of what has been learned during the last 10 years and a gateway for getting started with open science. With this book, now I have an answer.” A Student’s Guide to Open Science: Using the Replication Crisis to Reform Psychology is now available in print and online formats.
• Leading scientist wins €2.2 million ERC Advanced Grant • The five-year project will explore early dementia interventions through understanding how an aquaporin water channel regulates glymphatic clearance • ERC Advanced Grant funding is amongst the most prestigious and competitive of the EU funding schemes. A world leading scientist in the College of Health and Life Sciences at Aston University has been awarded a €2.2 million ERC Advanced Grant to understand how the movement of a protein known as aquaporin-4 in the brain can help slow cognitive decline. The FORTIFY project, which will run for five years, is led by Professor Roslyn Bill in the School of Biosciences. She will apply her discovery of the movement of aquaporin-4 to understand how the cleaning mechanism in the brain works during sleep. The research will focus on how aquaporin-4 controls the glymphatic system, which is the mechanism that allows us to clear waste products from our brains while we sleep. Her hypothesis is that the movement of aquaporin-4 in the brain changes the effectiveness of this cleansing mechanism - which lessens as people age. A greater understanding of this process could lead to an early intervention treatment that could slow the onset of dementia, such as Alzheimer’s and Parkinson’s Diseases. ERC Advanced Grant funding is amongst the most prestigious and competitive of the EU funding schemes, providing researchers with the opportunity to pursue ambitious, curiosity-driven projects that could lead to major scientific breakthroughs. Professor Bill said: “Every three seconds someone in the world develops dementia and there is no cure. I want to stop that from happening. By understanding the molecular mechanisms of brain waste clearance, we have an opportunity to develop medicines that can slow the onset of dementia, very much in the same way that statins are prescribed to control heart disease”. Roslyn Bill discovered that the water channel protein aquaporin-4 increases the permeability of brain cells to water after a brain or spinal cord injury. Around 60 million people a year suffer such injuries following falls or accidents. For example, after a skiing accident in the French Alps in 2013, Michael Schumacher suffered a severe head injury. He was placed in a medically induced coma and underwent several surgeries to treat his injuries. Until now doctors have only been able to manage the symptoms of brain injury (swelling on the brain) through interventions that may require surgery. Professor Bill and her team are due to start clinical trials in summer 2023, to test a method to stop the swelling from happening in its tracks, building on her discoveries. Roslyn’s new ERC-funded project, FORTIFY, will focus on how aquaporin-4 controls fluid flow in the healthy, uninjured brain. In this round of Advanced Grants, the European Research Council (ERC) is awarding €544 million to 218 outstanding research leaders across Europe, as part of the Horizon Europe programme. The grants will support cutting edge research in a wide range of fields, from medicine and physics to social sciences and humanities. The grant is awarded to established, leading researchers with a proven track-record of significant research achievements over the past decade. The funding will enable the researchers to explore their most innovative and ambitious ideas. Mariya Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth, said: “ERC grants are a top recognition and a significant commitment from our best researchers. The €544 million funding puts our 218 research leaders, together with their teams of postdoctoral fellows, PhD students and research staff, in pole position to push back the boundaries of our knowledge, break new ground and build foundations for future growth and prosperity in Europe” Maria Leptin, ERC President, added: "These new ERC Advanced Grantees are a testament to the outstanding quality of research carried out across Europe. I am especially pleased to see such a high number of female researchers in this competition and that they are increasingly successful in securing funding. “We look forward to seeing the results of the new projects in the years to come, with many likely to lead to breakthroughs and new advances.”
ChristianaCare Launches Supplier Diversity Program
Making the organization more reflective of the patients and communities we serve To advance its commitment to diversity and inclusion, ChristianaCare has launched a supplier diversity program – the first among hospitals in Delaware – that supports greater equity among suppliers and provides equal access to purchasing opportunities at the health system. The new program opens the door for small and diverse businesses owned and operated by ethnic minorities, women, veterans, service-disabled veterans, LGBTQ+ individuals and persons with disabilities to do business with ChristianaCare. “ChristianaCare’s commitment to expand and strengthen our partnerships with diverse vendors and suppliers is integral to our strategic plan to embed equity throughout our operations and culture,” said Jennifer Garvin, vice president of Supply Chain at ChristianaCare. “As the largest private employer in Delaware, we want to continue to grow and develop our diverse network of suppliers and vendors and obtain the best products at the best price. “This program gives us a platform to connect with smaller, historically disadvantaged firms. “We often look to the suppliers and business partners in our supply chain to bring new ideas and fresh insights to the table – and we believe everyone should have a seat at that table,” Garvin said. “By formalizing our commitment to supplier diversity, we are making ChristianaCare more reflective of the patients and communities we are privileged to serve.” By emphasizing a culture of diversity throughout their business operations, organizations tend to attract and retain top talent, increase employee satisfaction, outperform competitors and make better business decisions, according to research published by McKinsey & Company on the impact of diversity on businesses. “By being purposeful where we purchase our goods and services, we can make a meaningful, measurable and lasting impact on the wellbeing of our neighbors and our local economy,” said Etmara Offe, senior program manager of Supplier Diversity at ChristianaCare, and the first person to hold a position dedicated to supplier diversity at a health system in Delaware. “We want to ensure that a wide range of diverse suppliers and vendors have opportunities to work with us by growing and developing our network through outreach and educational programs,” she said. Offe said that plans are in the works for a supplier mentoring program and outreach events in the year ahead. For more information, visit ChristianaCare Supplier Diversity – ChristianaCare. Diverse businesses can apply using the Potential Supplier Intake Form on the website.
Georgia Southern University’s Staff Council Professional Development Committee, in coordination with the Office of Military and Veteran Services, will offer Green Zone Training to faculty and staff on the Statesboro and the Armstrong campuses in February. “This training will highlight our military-connected student population, military culture and experiences, and help participants recognize obstacles these students face in higher education,” said Georgia Southern Director of Military and Veteran Services George Fredrick, Ed.D. “In addition to the Georgia Southern Military Resource Center, Green Zone Training will assist in identifying other campus resources that are available for students, staff and faculty.” Georgia Southern currently has more than 3,500 military-affiliated students across its three campuses in Statesboro, Savannah and Hinesville. Jodi Middleton Kennedy, director of the Office of Leadership and Community Engagement, benefitted from last year’s session. “Green Zone Training is an amazing opportunity for staff to learn not only how we can support military-connected students, but also some of the unique obstacles they face as students navigating their educational journeys,” she stated. “It is clear that George Fredrick and his team in Military and Veteran Services are passionate about their roles, and it was amazing to be able to connect with a panel of students and hear about their personal experiences as Georgia Southern students.” University Academic Success Coach Lydia Hinkle also thought it was advantageous to participate in Green Zone Training for multiple reasons. “It is important to be aware of the different types of students we serve and what their needs are so that we can better assist them as staff members,” said Hinkle. “As staff members, we should want to do these kinds of training opportunities so that we can support these students as best as we can. Not only does it increase your value as an employee to be able to understand your students better, but it increases our appeal as a university if we, as a whole, are known to be extremely knowledgeable and supportive of this student population. “I did learn a lot about what our students from this population need and would like to see happen, and brought some information back to my department on how we can better assist these students.” During the Green Zone Training in Savannah, recipients of three Military Spouse Scholarships totaling $10,000 will also be recognized. Green Zone Training will take place on the Statesboro Campus on Thursday, Feb. 2, in the Williams Center and on the Armstrong Campus in Savannah on Feb. 9 in the Ogeechee Theatre. Both events take place from 9:30 to 11:00 a.m. For more information about Green Zone Training or to arrange an interview with Georgia Southern's Director of Military and Veteran Services George Fredrick - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Cancer Program Earns Reaccreditation From the Commission on Cancer
Report cited zero deficiencies and highlights leadership, innovative programs and strong research program The Commission on Cancer, a quality program of the American College of Surgeons, has granted three-year reaccreditation to the cancer program at ChristianaCare’s Helen F. Graham Cancer Center & Research Institute, one of the original National Cancer Institute Community Cancer Centers Program sites in the U.S. ChristianaCare has received accreditation since 1951. To earn accreditation, a cancer program must meet 34 quality care standards, be evaluated every three years through a survey process and maintain levels of excellence in the delivery of comprehensive patient-centered care. The Commission cited zero deficiencies during its site visit and in its final report. “Earning this prestigious accreditation with no deficiencies cited is a testament to the unparalleled expertise and quality of care our entire team at the Graham Cancer Center provides to our patients and community across the continuum of cancer care,” said Nicholas Petrelli, M.D., Bank of America Endowed Medical Director of the Helen F. Graham Cancer Center & Research Institute. “Patients in the communities we are privileged to serve can be assured of groundbreaking cancer treatments, innovative technology, state-of-the-art research, prevention, education and the most caring, dedicated team anywhere.” “Innovative programs that address community need” The Graham Cancer Center was recognized in the reaccreditation report for taking a multidisciplinary approach to treating cancer as a complex group of diseases that requires consultation among surgeons, medical and radiation oncologists, diagnostic radiologists, pathologists and other cancer specialists. This multidisciplinary partnership results in exceptional patient care. In its performance report, the Commission on Cancer praised the Graham Cancer Center’s leadership that has built a “culture of continual process improvement across all areas from prevention, screening, treatment and support for the patient.” It highlighted “innovative programs that address community need,” such as its on-site primary care practice and its Oncology Express Unit, which offers urgent care for patients with advanced disease. The report also stated that the “research trial offerings are a strong point.” Clinical trials test new drugs and combinations of treatments, as well as new techniques using surgery, radiation therapy, gene therapy, immunotherapy and biologics. ChristianaCare is among the national leaders in cancer clinical trials; patient enrollment rates into clinical trials at the Graham Cancer Center are at 29% which is seven times the national average. A national standard for accreditation The Commission on Cancer accreditation program provides the framework for the Graham Cancer Center to improve its quality of patient care through various cancer-related programs that focus on the full spectrum of cancer care including prevention, early diagnosis, cancer staging, optimal treatment, rehabilitation, life-long follow-up for recurrent disease and end-of-life care. When patients receive care at a Commission on Cancer-accredited facility, they also have access to information on clinical trials and new treatments, genetic counseling and patient-centered services including psycho-social support, a patient navigation process and a survivorship care plan that documents the care each patient receives and seeks to improve cancer survivors’ quality of life. Like all Commission on Cancer-accredited facilities, the Graham Cancer Center maintains a cancer registry and contributes data to the National Cancer Database, a joint program of the Commission on Cancer and American Cancer Society. This nationwide oncology outcomes database is the largest clinical disease registry in the world. Data on all types of cancer is tracked and analyzed through the database and used to explore trends in cancer care. Cancer centers, in turn, have access to information derived from this type of data analysis, which is used to create national, regional and state benchmark reports. These reports help facilities with their quality improvement efforts. Established in 1922 by the American College of Surgeons, the Commission on Cancer is a consortium of professional organizations dedicated to improving patient outcomes and quality of life for patients with cancer through standard-setting, prevention, research, education and the monitoring of comprehensive, quality care. There are currently more than 1,500 Commission on Cancer-accredited programs in the U.S. and Puerto Rico that diagnose and treat more than 70% of all patients newly diagnosed with cancer.
Award jointly given to President and CEO Dr. Janice Nevin and Chief Digital and Information Officer Randy Gaboriault ChristianaCare has earned the Transformational Leadership Award for excelling in its development and deployment of transformational information technology that improves the delivery of care and streamlines administrative services. Presented by the College of Healthcare Information Management Executives (CHIME) and the American Hospital Association, the award is jointly bestowed to Janice Nevin, M.D., MPH, ChristianaCare’s president and CEO, and Randy Gaboriault, MS, MBA, ChristianaCare’s chief digital and information officer and senior vice president. “Their trailblazing commitment to rapid transformation has set an example for the entire industry in how to pursue a leadership vision with determination, brilliant planning and courage to overcome all challenges,” said CHIME President and CEO Russell P. Branzell. Under the leadership of Nevin and Gaboriault, ChristianaCare has created and deployed new organizational, digital capabilities for both patient and caregiver. Using voice-enabled technology, ChristianaCare HomeHealth patients can interact with an internally developed Alexa capability to guide them through their personalized daily therapy regimens. Similarly, ChristianaCare recently launched the ability for in-house postpartum patients to use an Amazon Echo device to ask questions, request help or communicate with their care team. Taking voice and digital capabilities further, in February 2022, ChristianaCare deployed an innovative tool called Moxi, a collaborative robot – or “cobot” – that can assist in the hospital by making deliveries and performing other non-clinical tasks so that nurses and other clinical caregivers can spend more time focused on what they do best: caring for patients. “Randy is a phenomenal leader, with a relentless focus on creating a culture of innovation for impact, solving for the most complex problems and delivering significantly improved outcomes,” Nevin said. “His work has made ChristianaCare a model for how transformative technology can help to create health so that every person can flourish.” ChristianaCare continues to be recognized for leading innovation in the health care industry. The organization was recently recognized by CHIME’s Most Wired program with Performance Excellence Awards in its acute and ambulatory categories. That level is reserved only for organizations that are considered leaders in health care technology who “actively push the industry forward” and are “realizing meaningful outcomes, including improved quality of care, improved patient experience, reduced costs and broader patient access to healthcare services.” “Under Dr. Nevin’s extraordinary leadership, we have made an intentional commitment to placing technology at the center of all our initiatives to enable our caregivers to best serve our patients,” Gaboriault said. “That commitment, reinforced by our organization’s core behavior to continuously look for new ways to innovate, means that we are able to introduce and leverage robotic nursing assistants in a way that drives meaningful value for both patients and providers. And because our caregivers embrace change, we are confident that we will be using our cobots to assume more tasks in the future, and enable our nurses to devote even more of their precious time to direct patient care.”
STORY: CAA gives the gift of live theatre to 200 guests
Life for some of Toronto’s youth just became more magical thanks to CAA’s ticket donation to Harry Potter and the Cursed Child. What beats the magic of live theatre? At CAA, the only thing more powerful is the gift of giving back. To help spread some cheer, CAA partnered with Kids Up Front Toronto to donate 200 tickets for Harry Potter and the Cursed Child on Saturday, November 26, 2022. Kids Up Front Toronto is an organization that distributes tickets to various arts, culture and sporting events to deserving kids and their families in the Toronto Area. Before the show, CAA Ed Mirvish Theatre staff welcomed the lucky recipients with complimentary snacks and giveaways. Plus, they hosted a pre-show photo opportunity for the guests of honour to strike their best wizard poses. After the performance, the cast further delighted the children with an exclusive post-show Q&A session. “We are giving more than just a ticket,” says Taz Ratanshi, Supervisor of Brand Partnership and Events at CCG. “We are enriching children’s lives with valuable experiences by enabling them to engage with the community.” CAA is thrilled to be back at live events to host unique and exclusive theatre offerings that help add financial and emotional value to the community. Learn more about how you can support Kids Up Front Toronto by donating your unused tickets towards this good cause. Experience the magic of this special event by checking out the photos below:
Expert Podcasts: Ready for Career Growth? Advocates are Key!
Career advocates are critical to career growth. In fact, employees with advocates are 23% more likely to advance at work. Emory University Goizueta Business School's Professor Renée Dye joins to discuss the key role and critical attributes of advocates, how you can cultivate and attract influential players to meet your goals, and the impact of remote work on relationship management and organizational culture. For more insight and if you're interested in knowing more, then check out Renée's discussion right here on the Goizueta Effect podcast. Dye also has an intriguing blog as well - it's worth the visit : If you're looking to connect or arrange an interview – simply click on Dye’s icon now to book a time today.
