Experts Matter. Find Yours.

How to Identify Expertise: Who qualifies as an Expert?

When you’re first introduced to expertise marketing, it can be hard to fathom that there are invisible experts hiding within your organization. We tend to think of experts as a small group at the top but in reality, that’s just the tip of the iceberg. Across your teams and departments, there are a variety of people with the skills, knowledge and experience to support meaningful conversations with target audiences. Their untapped expertise has the potential to build trust with key prospects and ultimately, creates new opportunities for revenue. The problem is that many organizations are unsure of how to assess expertise. To help you identify these invisible experts and their role in your expertise marketing program, we need to ask a couple of questions. For starters, what makes someone an expert? The 7 Attributes of Expertise By definition, an expert is someone with comprehensive or authoritative knowledge in a particular area of study. While formal education and certifications are a starting point for expertise, many disciplines don’t have a set list of criteria to measure expertise against. There are many dimensions of expertise that relate not just to the working proficiency of an expert in their field but also to the degree of influence and authority they have earned within their profession or community of practice. Because of this, expertise is often looked at as a person’s cumulative training, skills, research and experience. What’s important to consider is all of the roles that the people in your organization can play. While many of these people have put in their 10,000 hours, not everyone is wired to speak on podiums or to the media. But they still hold incredible value – from the perspectives they can help you research and develop to the content they can help produce. Here are some of the key attributes to look for in assessing the various roles for your people as you formulate an expertise marketing plan: Authority: Has a reputation with an audience as a go-to source for perspectives Advocate: Demonstrates a commitment to a community of practice to help advance their field Educator: Teaches and inspires on the podium or in the classroom Author: Develops content to establish their reputation and reach a broader audience Researcher: Generates unique insights through their research or field work Practitioner: Actively builds knowledge in a specific discipline or practice area by providing services Graduate: Has formal education or gained experience to achieve proficiency on a subject Now that we know there are several attributes that make up expertise, we need to understand how we can leverage these people for your expertise marketing program. This brings us to our next question: How do these experts fit into the bigger picture?   The 4 Levels of Expertise Understanding how to promote expertise is a fast emerging area for organizations – and it’s certainly more ambiguous than the linear career paths and job titles we’re used to. When we think of which experts are most accessible to our audiences, it’s important to know that visibility is not directly correlated to seniority or authority in an organization. Professionals at various levels of skill, knowledge and experience are now using social networks and personal branding to promote their own expertise outside of their organizations. This means that a tenured professor with years of experience and a researcher could both be at the same level of “visibility” in their organization. Because visibility also considers the individual’s personal agenda and drive for recognition, many employers agree they have to do a better job of assessing and nurturing expertise to make it more visible. The following framework provides some guidance for organizations looking to take inventory and develop a path for the people focused on developing relevant content and building market visibility with a variety of audiences. Now that we’ve provided a broader picture of what expertise looks like, it’s time for you to ask, “How does my organization stack up?”   Bench Strength: Taking Stock of Expertise Across Your Organization Expertise at all all-time premium for audiences so it’s critical for organizations to understand how their collective expertise can be channeled into meaningful and profitable conversations. As you’ve read through the different attributes and levels of expertise, you probably found yourself creating a checklist of people in your organization that may have otherwise been overlooked but it’s important to note that recognition is just the first step. Mobilizing expertise marketing takes internal buy-in and investment from the senior members of your organization ­– and they will want to see the proof. The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download an industry-focussed copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy

Building Trust with Expertise Marketing

With advancements in technology and a number of new channels, it’s important to remember that at the end of the day, people want to deal with people. Studiesconsistently show that we’re more likely to trust other humans when making decisions. While many organizations leverage brand personas to fulfill that human connection, they often overlook the power of their people to lead and support conversations. If your audiences are looking to connect with people, then it only makes sense to give them our best.  Who Is Looking for Expertise? As mentioned in last week’s blog, the ‘About Us’ section of a website is the second most visited area next to the homepage and the reasons for this are simple: people want to see who is behind the scenes. From prospective customers to journalists looking for an expert source, there are a wide range of audiences who want to know who you really are before they engage with your business. Here are just some of the audiences who are taking a close look at your expertise: Customers & Partners: Subject-matter experts are consistently rated as one of the most influential sources of information for buyers (Source: ITSMA), and a whopping 78% of B2B buyers start with a Google search (Source: Demand Gen). Media: Experts who serve as media sources are in high-demand with newspapers, broadcasters and digital outlets – and it’s not just research they want. They often require a plain language explanation of how something works, or insights to help them localize a story for a regional audience. Conference Organizers: Conference organizers and industry associations are constantly looking for experts who can educate their attendees as a panellist, workshop leader or keynote speaker. Alumni & Donors: For institutions, showcasing the relevant work that experts and staff are doing helps alumni better connect to your mission and makes it easier to fundraise and drive larger donations. Government & Foundations: Government bodies and foundations rely heavily on experts to conduct research, develop policy and implement the various programs they fund. They are increasingly focused on reporting the social and economic impact stories of the research they are funding. Better Digital Conversations When we look at audience engagement, your success boils down into three critical stages: Attention, Interaction and Trust. Each of these areas can be addressed by making experts and their content more visible with a sustained, amplified digital presence. Don’t underestimate the value of rich expert profiles; today’s audiences will quickly scroll past a list of names and titles. Expertise marketing is about providing individual credentials and sharing what their collective experience represents for your organization. The richer offering, the more trust you can build. Plus, experts who serve as brand ambassadors are more likely to drive personal, relevant and authentic connections with key audiences. The following framework outlines how you can create an expertise marketing program that empowers your people to better navigate the customer journey: Creating Touchpoints for Expertise Whether it’s a research page on your website or an upcoming speaking engagement, you need to develop touchpoints for key audiences to interact with your experts and their content. This often requires businesses to step back and determine how visible your experts are across your physical and digital environment. As you go through the auditing process, you not only surface gaps in your delivery but in many cases, you’ll also find a wealth of expert content hidden in personal websites, social media and external publications. It surprises many businesses to discover that your experts are already engaging with audiences – just not from within your organization. Make your expertise more coherent by turning a disconnected group of experts into a powerhouse of brand ambassadors. In addition to aggregating their existing content, you’ll need to speak directly with your experts and develop an expertise marketing program that aligns with their professional objectives and incentivizes their continued efforts. This collaborative approach will mutually benefit both your business and your experts while simultaneously generating excitement and buy-in throughout the whole organization. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy

Thought Leadership 2.0: A New Approach

The term “thought leadership” has been exploited by self-proclaimed experts and overuse of the phrase has made the market weary of its practice. But before it was a buzzword, thought leadership was the crown jewel of content marketing. According to the Oxford Dictionary, thought leadership is “intellectual influence and innovative or pioneering thinking.” In practice, thought leaders leverage research and experience-based content to draw in audiences and support their organization’s reputation as an industry authority. This marketing concept has the power to transform product pitches to strategic insights and approaches into best practices, but not everyone found the same success with their programs – and there are a couple of good reasons why. This Is A Classified Project While it’s still true that thought leadership boosts customer engagement, some programs simply lack the depth needed to connect with audiences and see meaningful results. Many organizations are quick to jump on the latest marketing trend, but they don’t always have the vision to turn their expertise into a viable solution for their business. In fact, a leading research and consulting firm, Sirius Decisions, has suggested that “the purpose and process of thought leadership are widely misunderstood and misapplied, causing mixed results.” One of the most significant issues with thought leadership is that the C-Suite and other top-level teams tend to lead programs in a silo from the rest of the organization. It’s not uncommon for executives to outsource their thought leadership activities to special teams and agencies as a series of projects. This approach leads to disconnected outputs that miss the mark when it comes to audience engagement. It not only prevents subject-matter experts from elevating your content, but it also dismisses the wealth of knowledge they have about your audiences. Experts know who is looking for content, where they’ll go to find it and which topics they’ll follow. So when you exclude them from the process, you’re going to miss out on opportunities to drive market visibility, brand reputation and new customer connections. Your Experts Are People Too When you put something on a pedestal, you make it easy for people to see but hard for them to reach – and that’s a problem in the digital world. People want to deal with organizations who provide the information they need on the channels they use, and in a voice they understand. To be successful with thought leadership, it’s vital to understand these needs and take a human approach to your marketing and communications. Unfortunately, many thought leadership programs take a campaign-oriented approach and can mimic the dated marketing practices that centre around products rather than people. They come off as too formal and use “corporate speak” which makes them far less approachable. Worst of all, they often lack the authenticity audiences are looking for – so why not let your people do the talking? Your in-house experts make great brand ambassadors for your organization. By expanding your notions of thought leadership, you open the door for many voices to share your message in a manner that’s inclusive, genuine and accessible. This also makes it easier for you to maintain your online presence and insert diversity into your content marketing. Rather than repeating the same ideas over and over, your broader team of experts will be able to capture varying perspectives and insights – supporting your position as a leader in that domain. Evolving Thought Leadership While the concept of thought leadership still resonates with audiences, it’s time to make a few changes. Here are just a few reasons to transition dated thought leadership projects into profitable expertise marketing programs: Excerpt from the Complete Guide to Expertise Marketing As you can see, expertise marketing takes the best parts of thought leadership and makes it more inclusive, sustainable and agile – and all at a lower cost. On top of this, expertise marketing incorporates human connections as a fundamental component of both the strategy and execution. It surfaces diverse expert perspectives, delivers authenticity and creates two-way conversations between you and your audiences. Most of all, it can easily be adapted as our environments change and new audience needs emerge. If your thought leadership program lacks results, you’ll likely have to broaden your views on expertise and leadership. Take a closer look at all of your people and the value they bring to your business. This inclusive approach to expertise marketing will not only make it easier to manage thought leadership, but it will also deliver the long-term success you want from your marketing. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy or download one of our tailored Guides for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.

5 Tips On Creating Engaging Expert Profiles

If you’ve ever taken part in a website project, you know that not all content is created equal. We spend countless hours perfecting the homepage, but we often forget to tell our audiences who we are. The people behind the scenes in an organization provide some of the best opportunities to create relevant and relatable content for audiences. Take the “About Us” page for example. Ironically, it’s often an afterthought for digital teams who upload some boilerplate copy and call it a day. But people buy from people and the more human you can make your content the better the user experience will be. Here are some tips to help you create that personal connection. The Old Profile  Our research shows that most employee content comes up surprisingly short when audiences conduct an online search. This is becoming a more critical element to consider, given that 78% of B2B buyers now use Google as a starting point for their online activities. While there can be several factors impacting your Google rank, the issue often comes down to a lack of quality content on employee-related pages. Many organizations resort to posting outdated headshots next to a title for their employee sections. If you’re lucky, you might find a boring text biography that fails to capture the depth of experience and expertise offered by your team. These tactics may have worked a decade ago, but today’s audiences now expect expert profiles to contain detailed biographies, multimedia and social content. This is especially true for B2B prospects like journalists and prospects looking for professional services. Any half-decent writer can make a person sound pretty important in a bio, but these audiences are looking for proof of your expertise. It’s not enough to tell audiences you’re great – you have to show them. Today’s audiences consume content differently, so it’s essential that you bring your expert profiles into the 21st century. The New Profile Here are 5 ways you can improve your employee content to better drive visitor attention, interaction and trust: Go Beyond Boring Bios: The new way to create expert profiles is to provide a detailed overview of an employee’s expertise and experience. This means that in addition to creating a detailed biography, you should also share content that shows key accomplishments that build credibility and trust: Are they an author? Have they spoken at a conference? Interviewed for a podcast? It’s important to get this information listed. Get Visual & Social: Beyond the written biography, look for ways to make content for your people more interesting for your audiences. Are there YouTube videos, Slideshares, Tweets, or thumbnails to books they have written? If so, you can leverage these assets for their profile. Remember if you are pitching media or conference organizers, this information is becoming tablestakes for journalists or event bookers who are vetting media sources or speakers. Show You Are Relevant & In-Demand: Public appearances and news spotlights can take your experts from unknown to sought-after. There are two ways to tackle this. The first is to capture any existing media releases to ramp up their credentials. If your expert hasn’t yet participated in this type of activity, publish content that speaks to emerging topics and news trends and provide quotes available to the media on newsworthy topics. This is a proven way to earn the attention of journalists and allow you to start building visibility as an industry insider. Go Beyond Your Website: While your website is ideal for hosting expert profiles, it’s not the only place to let your team shine. If you want to boost your visibility, make sure you take advantage of opportunities on third-party sites and platforms. This might include industry directories or your client/partner websites. By using the ExpertFile Platform, you can also publish your expert profiles to reach thousands of newsrooms through our media partners. Be More Approachable: It’s funny that almost every page on most websites has a call to action. However if you visit most people profiles, the journey ends there – or worse, it takes the visitor off your website and to an old, tired Linkedin profile. Instead, let your audiences get in touch with your business by including a specific call-to-actions (CTAs) within your expert profile. Depending on the size and capabilities of your organization, you might have want to enable direct connections to experts or opt to funnel leads through a various departments. Either way, the key to getting leads is starting a conversation. Download the Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy or download one of our tailored Guides for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.

How to Show Your Smarts: A Proven Approach to Expertise Marketing

If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ad-hoc approach to planning and executing their expertise marketing initiatives. As a result, they often lack coordination across departments and fail to leverage valuable assets such as talent, content, technology and media channels. By following some simple rules, you will see significantly better results.  It Starts with A Conversation First we need to talk about cross-team collaboration. Expertise marketing is a team sport, so it’s vital that your star players are ready. Throughout your organization, there are a broad range of people who are eager to support this type of initiative.Don’t focus too much on roles or seniority levels. At this stage, it’s about having candid discussions with the people around you and then expanding the conversation. You could start by discussing the value of expertise with stakeholders in your organization and sharing how it would help you meet your targets. Or you could reach out to department leads and team managers to get their insights and generate ideas. Most importantly, you need to get to know people outside of your immediate circle and discover the hidden talent within your organization. Sometimes the best results come from surprising places. The ExpertFile Approach As we go through the key elements of an expertise marketing program, you might find that you’re already following some of our best practices. However, when we start working with our clients, we often find that their expert content is disconnected and scattered across various teams and channels. If this sounds like you, that’s ok – you just need a bit of help putting the pieces together. Below, we’ve provided an overview of our proven approach and its alignment with the 5 key elements of expertise marketing: Strategy & Talent: The first step is to assess your expertise bench strength in your organization at various levels. Using a range of evaluation tools and techniques, we set out to identify any hidden expertise in your organization and establish what each expert can contribute. By engaging experts to share their expertise early on, we can define a strategy and open up doors for a range of high-quality content. Storytelling: Now, we need to establish your strengths and how we can best position your experts for your target audiences. Not only do we want to create stories that highlight your core offering, but we also need to showcase your experts in the context of breaking news and emerging issues. This ensures that you are always putting out timely and relevant content for high-value audiences like journalists, conference organizers and other media professionals. Digital Experience: Once you know which topics are best for your organization, we need to boost audience engagement with rich online experiences. We audit any existing channels and develop comprehensive “content footprints” for your experts. These footprints map out the future state of your expert content – such as new webpages, speakers’ bureaus, improved expert profiles, multi-media and/or social content assets.  Search & Discovery: All the planning in the world won’t help you if your content isn’t visible. At this stage, we look to optimize your channels and maximize your reach with new and existing audiences. By publishing your expert content in searchable formats, we can make your organization more approachable and discoverable across your owned channels, search engines, social networks and newsroom platforms. Measurement: To show momentum it’s essential that we measure and track important content metrics to ensure the expertise marketing program is meeting expectations. We focus on key metrics such as expert content contributions, visitor engagement, and direct expert inquiries. And because we consider this from the onset of a project, we’re able to accurately report on your return on investment (ROI).

How to move to Canada: A checklist for newcomers

Moving to Canada from another country is no easy task. Whether you plan to settle in Canada permanently or relocate for better career or study options, it takes a lot of time and organization to ensure a smooth transition into life in a new country. We’ve created a handy moving to Canada checklist, which will provide you with a step-by-step guide of all the things you need to do, from deciding which immigration program to apply for to preparing for your life in Canada. In this article: Determine the best immigration pathway for you Get ready to apply for Permanent Residence (PR) Start your PR application process Wait for your PR application to be processed Get ready to travel Determine the best immigration pathway for you Choose between temporary and permanent residence When you’re first considering a move to Canada, you’ll have to choose between several immigration pathways. Many newcomers apply for Permanent Residence (PR) directly, which allows them to live and work in Canada permanently and even become Canadian citizens down the line.  The other option is to apply for temporary residence, either in the form of a study permit or work permit, so you can experience life in Canada before deciding whether you want to stay permanently or return to your home country. Due to ongoing delays in the immigration process, many newcomers who were originally planning to apply for PR (or were awaiting a response on their application) are now exploring temporary ways of moving to Canada. However, it’s important to evaluate the pros and cons of each pathway before making a decision. For instance, while it’s easier and faster to get a study permit, it’s a longer road to PR. Also, the cost of education for international students is quite high, and even though you may be allowed to work part-time while studying in Canada, you’ll still have to rely on your savings to cover living expenses during your study period.  Having Canadian work experience or educational credentials makes it easier to qualify for PR, so if your estimated Comprehensive Ranking System score is low, it may be better to try for a study permit or work permit first. Get ready to apply for Permanent Residence (PR) Decide which province you want to live in The province you choose to settle in will determine the job opportunities that’ll be available to you, the quality of life you’ll have, the cost of living, schooling options for your children, and the cultural environment. Many provinces also have Provincial Nominee Programs through which they invite newcomers whose skills are needed to fill in-demand jobs in the region. Do some research to learn about Canada’s provinces and territories, the major cities that newcomers prefer to live in, and the job market. This will help you decide which province you want to live in before you apply for PR. Identify the right PR program for you Canada has several immigration programs for PR, both at the federal and provincial levels. The Express Entry program is the most popular among newcomers and includes streams for foreign skilled workers, skilled tradespeople, and foreign nationals with Canadian work experience who want to settle in Canada permanently. The Express Entry program uses a point-based system known as the Comprehensive Ranking System (CRS) to rank and evaluate individual immigration applications based on factors such as skills, education, language ability, work experience, age, and more. Immigration, Refugees, and Citizenship Canada (IRCC) conducts periodic draws to determine the CRS cut-off and, if your score is higher than the cut-off, you’ll receive an Invitation to Apply (ITA) for PR. If you’re certain about the province you want to live in, you can apply through the Provincial Nominee Program instead. Securing a provincial nomination adds 600 points to your CRS score, significantly increasing your chances of qualifying for PR. Start your PR application process Gather essential documents for your application As you start filling in your PR application, you’ll be asked to upload various documents, including: Education credentials assessment (ECA): An ECA verifies that your foreign educational degree, diploma, or certification is valid and equal to a Canadian one. The ECA process takes time, so start the process at least two months before you plan to submit your PR application. Language proficiency test scores: If your first language isn’t English or French, you’ll need to take an English and/or French language test. For English, the IRCC accepts IELTS and CELPIP test scores, while for French, you’ll need to take the TEC Canada or the TEF Canada test. Passport: Your PR application will be linked to your passport number, so be sure to check the validity of your passport and get it reissued if it’s scheduled to expire soon. Fill in and submit your Express Entry or PNP profile Once you gather all the essential documents, you’re ready to create your application. For Express Entry, you’ll need to create an account on IRCC and create a profile under one of the three streams. You’ll also need to pay an application fee, which includes the fee for a biometrics test. Once your profile is submitted, you’ll be entered into the Express Entry pool of candidates to await the next CRS draw. Your Express Entry profile will be active for 12 months or until you receive an Invitation to Apply (ITA), whichever is sooner.  Some PNP programs may require a separate application. You can find more information on the application process for these programs in our Provincial Nominee Program series. Respond to the Invitation to Apply (ITA) Depending on the immigration program you apply to, you’ll typically have 30 to 60 days to respond once you receive an ITA. At this time, you’ll be asked to provide documentation to support the information you provided in your profile. Some of this paperwork can take time to source, so we recommend gathering these essential documents well in advance.  Proof of settlement funds: You’ll require bank statements and letters from your financial institution to prove you have sufficient funds to cover living expenses for your first few months in Canada. Police certification: Your local police authorities will need to certify that you don’t have a criminal background in your country. Work experience letters: Depending on your professional history, you may be required to submit letters from your past and current employers verifying your employment history, including the dates of your employment, working hours, job title and responsibilities, and salary. Birth and marriage certificates: If you’re applying for PR as a family. Job offer letter: If you already secured a job offer in Canada. Medical exam: You’re only required to take a medical test if you receive communication from the IRCC or province asking you to do so.  Wait for your PR application to be processed How long does it take for your PR to be processed? The processing time for permanent residence applications varies based on the program you apply under. In most cases, it takes at least six months, but due to ongoing COVID-19 related delays, there’s a significant backlog and you may have to wait over a year to get your Confirmation of Permanent Residence (COPR). However, there are some things you can work on while you wait to make your transition into life in Canada easier. Prepare for the Canadian job market  Finding your first job in Canada takes time. Use this extra time to prepare for your job search. Explore the job market in the city you’re planning to settle in and look at job descriptions posted for employment opportunities in your field. You can also start building a professional network in Canada through LinkedIn, virtual coffee chats, and online networking events.  Before you start applying to jobs, create a Canadian-style resume and cover letter and customize it for each role. Since most companies now conduct interviews remotely, you should also start interview preparation, so you’re ready to start actively applying for jobs as soon as you get your COPR. Work on your language skills English and French are the two official languages in Canada, although English is more common everywhere except Quebec. If you need to work on your communication skills, this wait period is the perfect opportunity to sign up for language classes or practice at home. Research the basics of living in Canada Life in Canada may be very different from what you’re used to back home. As part of your preparation, be sure to research the types of accommodation available in Canada and use Arrive’s monthly expenses calculator to estimate the cost of living in your target city. Find out about provincial health coverage, the process of getting a driver’s licence, the public transportation system, and, if you have children, the school system in your future province. Familiarize yourself with the financial system, including the role of credit scores, and research banking options that are best-suited to your situation.  Many newcomers also experience culture shock when they first arrive in Canada, so spend some time learning about cultural differences you can expect and connect with any friends and family in Canada to learn from their experiences. Prepare to move to Canada Get your visa stamped Once you receive your COPR, you’re all set to prepare for your move. The first step is to submit your passport for a visa stamp and give your biometrics at the authorized agency in your country. The communication you receive from IRCC along with your COPR will have detailed instructions on these steps. Get ready to travel With your visa and COPR in hand, you’re ready to book your flight tickets to Canada. Since it usually takes some time to find long-term rental accommodation, most newcomers book temporary accommodation, such as a hotel, B&B, or hostel for their first few weeks.  Next, you’ll need to start packing the belongings you intend to bring with you. As you do that, you can also fill out the personal effects documentation, or forms B4 and B4A (BSF186 and BSF186A), which you’ll need to present to border officials at your port of entry. While you only need these forms at the airport, it’s much easier to fill them out as you pack. You may also have belongings you won’t bring with you to Canada, such as your furniture, vehicle, large electronics, and other items. If you intend to sell these goods before you leave, make sure you allocate enough time to do so. Start applying to jobs in Canada Now that you have a landing date planned, it’s time to start actively applying for jobs. Keep in mind you’re only allowed to start working for a Canadian employer after you receive your PR, but if your initial interviews go well, you can always explain your situation to the employer and negotiate a joining date that’s after you land. Get your documents in order In addition to the documents you submitted along with your PR application, you’ll also need the following during your travel or for your life in Canada: Driver’s licence and extract: If you have prior driving experience in your country, getting a driver’s licence extract from your local authority can help you get a full Canadian licence faster.  Travel insurance: In some provinces, the provincial health coverage has a wait period and you’ll need travel insurance to cover you during that time. Medical records, prescriptions, and any ongoing medication References from past employers  Quarantine plan: If you’re travelling to Canada during the COVID-19 pandemic, you also need a quarantine plan for your first few weeks after you land. At present, fully-vaccinated travellers are exempt from the mandatory quarantine, but the final decision is up to officials at your port of entry. Passport and tickets Start the process to open a Canadian bank account A Canadian bank account will be foundational for your financial success in Canada. You’ll need access to your funds during your first few weeks in Canada, so, if possible, you should start the process of opening a bank account before you arrive. Some financial institutions, like RBC, allow you to start the bank account opening process virtually from your home country.  Once you’re in Canada, you can visit your local bank branch or set up a virtual appointment to open your account. You’ll also need to apply for a credit card, so you can start building your credit history in Canada. Prepare for your first few days in Canada  There are several things you’ll need to get done in your first few days in Canada and, with a little advance preparation, you can arrive all set to accomplish everything on your list.  Bring some Canadian currency, ideally in small bills, to cover your expenses until you get a debit or credit card. If you arrive in the winter, pack some warm winter clothes in your carry-on luggage (winter temperatures in Canada are often below freezing!).  Look at public transit maps in your city and make note of the bus stops or subway stations close to your temporary accommodation.  Carry a travel adapter for your electronics (standard voltage in Canada is 120 V).  Buy an international calling card or purchase a Canadian SIM card online and have it delivered to your temporary address. Note: you may be able to purchase a Canadian SIM card upon arrival at certain airports in Canada. Many newcomers from across the world come to Canada with the goal of working and settling here. If you’re exploring immigration pathways to Canada, this moving to Canada checklist will provide you with the information you need to choose a suitable immigration program, apply for permanent residence, and plan your move to Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all.

How Express Entry to Canada works: Moving as a Permanent Resident (PR)

The Express Entry program is one of the most sought after and popular ways to immigrate to Canada, mainly due to its simplicity and quick processing timelines. Express Entry is ideal for skilled individuals who want to settle in Canada permanently. Here are 5 steps to apply for PR through Express Entry: 1. Determine if you qualify for Express Entry In order to apply through Express Entry, you must be eligible for one of the three economic immigration streams: Federal Skilled Worker (FSW) program: This program is for applicants with significant foreign work experience and/or a high level of education who want to immigrate to Canada permanently. Federal Skilled Trades Program (FSTP): This program is for skilled tradespeople who want to immigrate to Canada. Canadian Experience Class (CEC): This program is for foreign nationals who have been working in Canada for a period of at least one year to apply for Permanent Residence (PR). To understand the key differences in these three programs, check out the comparison table provided by the government of Canada. Confused about which immigration program you qualify for? Immigration, Refugees, and Citizenship Canada (IRCC) also have an easy-to-use tool to determine the immigration program you qualify for; all you need to do is answer a few questions online, and you will receive your results. This tool gives you a number at the end (a personal reference code). Use this number to move your information from the tool to your Express Entry profile. Note: Consult an immigration lawyer to know your best options and be sure to check their credentials to avoid scams. 2. Create an IRCC account and an Express Entry profile If you qualify for one of the Express Entry programs, first, you will need to create an account on the IRCC website and submit your profile to formally enter the Express Entry pool of candidates. During this step, you won’t need to upload any documents. However, based on the information you enter on your profile, once you are selected and invited to apply for PR, you will need to upload copies of relevant documents to support your application. What do you need to create an Express Entry profile Occupation: Your National Occupational Classification (NOC) number. It is a system that the Canadian government uses to classify various jobs and occupations, which are grouped based on categories and skill levels. Education: Your education credential assessment (ECA) report. An ECA is used to verify that your foreign degree, diploma, or certificate (or other proof of your credential) is valid and equal to a Canadian one. There are different types of ECAs. You need to get an ECA for immigration purposes. If you have another type of ECA, you may be able to get it reissued, depending on the type of ECA and/or issuing organization. You will have to include your ECA report and the reference number in your Express Entry profile. Language skills: Results from an approved language test. Canada has two official languages — English and French. You can provide language test results from any one of these two languages. Each of these tests evaluates your language skills on four parameters: speaking, reading, listening and writing. For English: International English Language Testing System (IELTS) or Canadian English Language Proficiency Index Program (CELPIP) For French: Test d’évaluation de français (TEF Canada) Test de connaissance du français (TCF Canada) Note: Your test results have to be less than two years old at the time of submitting your application. 3. Calculate your Comprehensive Ranking Score (CRS) Canada uses a point-based system (considering factors such as skills, education, language ability, work experience, etc.) to rank and evaluate individual immigration applications. The CRS tool is very intuitive; upon answering a few questions, it generates your score. This score can be used to check if you rank above the minimum required points from the most recent round of invitations. Candidates for Express Entry are awarded up to 1200 points under the Comprehensive Ranking System (CRS) meant to identify candidates who are most likely to succeed in Canada. 500 points: Core human capital factors which include age, education, language and Canadian work experience. 100 points: Skill transferability which is a combination of foreign qualifications, work experience, education and language ability. 600 points: A provincial nomination certificate. 50-200 points: For arranged employment through a valid job offer — this requires very specific criteria to be met. Note: (1) Express Entry only awards points for skilled work experience (NOC skill type O, A or B). These should be selected based on job duties performed, not your job title. You will also have to provide proof of work experience to claim these points. (2) Applicants can also be awarded points for bonus factors including having a Canadian sibling or for studying in Canada. These bonus points are often what can make a difference for a non-competitive profile and convert it to a competitive one. Tip: If your CRS is slightly lower than the scores for latest Express Entry draws, you may still want to consider submitting your profile, mainly because: - You may have a chance at being selected through the Provincial Nomination Program (PNP). - There is no cost associated with submitting an Express Entry profile. 4. Submit your profile Your Express Entry profile enables you to enter the pool of potential candidates for immigration. Once you fill out your profile and submit it online, you’ll be ranked in the Express Entry pool using a points-based system — the CRS. This score is based on the information in your profile. Note that submitting an Express Entry profile is not the same as submitting a PR application. Everyone intending to immigrate submits a profile, but only the high-ranked candidates are invited to apply for PR. Profiles may remain in the candidate pool for up to one year. If during this time, any of your ranking factors change, you must ensure you update your profile in the candidate pool. Those who do not hold a qualifying job offer can register with Canada Job Bank. Candidates are encouraged to promote themselves to prospective employers in order to increase their chances of being invited to apply. This is not mandatory but may be a good way to connect with employers. Note: Each applicant is given a personalized document checklist while filling out the PR application. Ensure you review it and the document requirements thoroughly before submitting. 5. Receive an invitation and apply for PR Draws from the candidate pool occur every few weeks, and the highest-ranked candidates in the Express Entry pool receive an Invitation to Apply, after which they have 60 days to complete an application for PR in Canada. Do not wait until the last minute to submit your application as deadlines cannot be extended. Once you are invited to apply, you will need to submit supporting documents. Some of them are: Passport or travel document Language test results ECA report Work experience certificates Police certificates Medical exams Proof of funds It is a good idea to keep a copy of the application you submit. After submission, IRCC estimates a total processing time of approximately six months. At first glance, the Express Entry process may seem complicated. The resources provided by the government of Canada along with advice from authorized immigration lawyers/consultants, can make your Canadian dreams come true. Sources: Immigration, Refugees, and Citizenship Canada (IRCC) Green and Spiegel Immigration Law Firm Note: The information provided in this article is general, is subject to frequent changes and does not constitute legal advice. For specific immigration legal advice that you can rely on, please contact Green and Spiegel. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all. Working with RBC, Arrive can help you get your financial life in Canada started – right now. * Based on market capitalization

Questions to ask the interviewer in a job interview: Tips for newcomers

As a newcomer, landing your first job in Canada requires a lot of preparation and patience. Before you start applying to job openings, you’ll need to invest time in crafting a Canadian-style resume, perfecting your elevator pitch, and building your professional network. Even with all this work, it can sometimes take newcomers several months to get their first job interview in Canada. However, when that inevitable call does come, you want to be thoroughly prepared to ace your job interview. Typically, this means researching the company, practising your responses in advance, and having a ready list of questions to ask the interviewer to position yourself as a suitable candidate for the job. Why is it important to ask questions at the end of a job interview? At the end of job interviews in Canada, an interviewer usually asks if you have any questions for them. Many newcomers hesitate when it comes to asking the recruiter or hiring manager questions, or worry that it may make them seem unprepared or overenthusiastic. On the contrary, it’s completely acceptable—and even expected—that you’ll have questions for the recruiter. In Canada, interviewers will assess you not only based on how well you answer the interviewer's questions, but also on the questions you ask them. Having questions for the interviewer shows them you’re interested in the role. Well-researched, intelligent questions demonstrate that you’ve done your research about the organization and want to learn more about working there. A job interview isn’t meant to be one-sided. As a newcomer, asking questions is also an opportunity for you to gather information that’ll help you assess whether an organization, team, or the role are a good fit for you. Top questions to ask the interviewer in a job interview It’s always good to have a prepared list of questions to ask at the end of an interview. One rule of thumb to keep in mind while preparing for interviews is to steer clear of obvious questions that can easily be answered with a little bit of online research. In this section, we’ll share some indicative questions you can use or build upon, based on the role you’re applying for and your own interview discussions. Questions to ask about the job What will the person in this position be responsible for? This is a good question to ask if the job description doesn’t have a lot of information about the role and if the job responsibilities haven’t been discussed during the interview. Usually, you’ll have some information about what the job will entail to begin with, so phrase the question in a way that shows what you know. For instance, if you already know that the position is for a social media manager, you might want to ask what social media platforms you’ll be responsible for, or whether you’ll also be required to create video content. What are the qualities you’re looking for in a candidate? While a job description typically mentions some of the skills and qualities a role requires, this question allows you to assess how well your expertise and personality match what the hiring manager is looking for. It will also give you an idea of the qualities or soft skills valued by the organization, such as teamwork or being self-driven. This could be a good opportunity to showcase these same qualities through a well-chosen example. If you’re looking for your first job in Canada, this question can also give you insight into the qualities Canadian employers in a particular industry typically seek in applicants. What would my typical day in this role look like? This question serves a dual purpose. One, it subtly positions you as an insider and shows that you’re truly interested in the position and are already thinking about what working there will be like. Secondly, the response will give you additional information about the job, the stakeholders you’ll engage with, and the things you’ll be responsible for on a daily basis. What are the biggest challenges someone in this position will face? Questions like these are a great way to learn more about the role, potential roadblocks, or dealbreakers. Depending on the interviewer’s response, you may also get an opportunity to elaborate on ways in which you’ve dealt with that particular challenge in your prior roles, helping you to stand out as the ideal candidate. For instance, if managing tight timelines is a challenge you’ll be expected to deal with, sharing how you’ve used your organizational or delegation skills to deliver quality output ahead of time could give you an advantage. What will my immediate priorities or projects be in this role? In addition to giving you more insight into the work you’ll do, this question demonstrates your eagerness to get started. Even more, it allows the interviewer to imagine you in the role and think of you as part of the team. If, during your research, you uncover some exciting new projects the company is planning, such as a product launch, this can also be a good time to ask if you’ll be involved in those or express your interest in doing so. Questions to ask about the organization Can you tell me about the company’s growth plans over the next few years? Showing you’re interested in the organization’s future gives the interviewer confidence that you intend to stick around and aren’t looking at this job as a short-term arrangement. If you’ve read about an upcoming partnership the company is exploring or about the industry being impacted by economic changes, don’t forget to mention it. The recruiter’s response will also give you some idea about where the business is headed, possible team expansions, or new projects in the future. How does this team support the company’s overall objectives? If the job description doesn’t provide a lot of information, this question is a good way to learn both about the organization’s goals and your future team’s responsibilities. If the answer is obvious, like if you’re joining the accounting team, rephrase the question and ask about the team’s key performance indicators instead. This will also give you some insight on the metrics on which your individual performance will be evaluated in the role. How would you describe the company’s values? A company’s values are essentially the traits or beliefs that guide the organization and its people towards their ultimate goal. If you can relate to these values, you’ll be more likely to fit in and work well with others on your team. For instance, if humility is a core company value, it’ll be best not to boast about your achievements in front of your team. Refrain from asking this question if the company values are openly stated on the company website. What do you like the most about working with [company name]? Phrasing some of your questions in a way that asks for the interviewer’s opinion makes them feel that you value their personal insight. You’ll also be more likely to get more relatable answers that may not have been included in the job description. An alternative question along similar lines could be, “What do you find most challenging about working with [company name]?” What is the company culture like? OR How would you describe the company’s management/leadership style? When looking for your first job in Canada, it can be easy to focus on immediate priorities, such as salary, working hours, and travel time. However, it’s also important to keep in mind things that keep you motivated over the long run, such as a company’s culture and leadership style. Asking about these will give you a sense of your future work environment and help you adapt to the culture within your team. Questions to ask about growth and team What opportunities does the company offer for professional development? This question can help you assess if and how the company invests in the success of its people. As a newcomer, access to professional development resources, whether it’s a mentor, personalized training, or online courses, can help you bridge skill gaps, expand your areas of expertise, or prepare for the next step in your career path. Be careful how you phrase this question—it shouldn’t seem like you’re only interested in your own development and not in the position or company! What metrics, goals, or KPIs will be used to evaluate my performance? For most Canadian companies, success needs to be measurable and quantifiable. Asking how your success will be measured shows the interviewer that you’re serious and results-oriented. It also gives you insights about what your performance focus will be. For instance, if you’ll be assessed based on the number of new business prospects you bring in, you may have follow up questions about the average value per prospect. You may also be able to share some of your business development achievements from previous roles. What does the career path look like for someone in this position? When you interview with a company, you’ll likely do some research beforehand to get a glimpse into what your future in the company could be like. For instance, you may look up the interviewer or other team members on LinkedIn and track their career growth. In case this information is unclear or hard to find, it’s also perfectly acceptable to ask the interviewer about your potential career path in the organization. Try not to ask probing questions about lateral growth opportunities or the possibility of moving to another department, as it could lead them to question your interest in the role you’re actually interviewing for. Other questions for the interviewer during a job interview What are the next steps in the hiring process? The hiring process in Canada often involves multiple rounds of interviews to assess if you’re a technical and cultural fit. Once all your other questions are answered, ask what the next round will look like. If possible, get the names and designations of people you’ll meet next so you can research them in advance. If the next step is an assignment or test, ask about timelines so you can plan your week accordingly. When can I expect to hear from you on the next steps/decision? While asking whether you got the job is a big no-no, it’s perfectly okay to ask when you can expect to hear about the outcome of the interview. First, this will show the interviewer that you understand that the decision process takes time, but also that you’re excited to know if you’ve made it to the next step. Second, you may be able to get a subtle hint about how the interview went. If the interviewer seems eager to connect with you again, you likely have a good chance of being selected for the next round. However, these hints aren’t foolproof, so until you hear from the recruiter with a definite yes or no, don’t lose hope and keep up with your preparation. Do you have any concerns or final questions for me? Asking the interviewer if they have any concerns about your candidature gives you a final chance to address points that may negatively impact your chances. If the interviewer brings up a weak spot in your application, use this opportunity to give specific examples about your experience or transferable skills that’ll help you succeed in the role. Additional questions based on conversations during the interview While the list of questions we’ve shared is a good starting point, it’s also very important to listen to what the interviewer says during the interview and ask questions based on that. There’s nothing wrong with asking an occasional follow up question during the conversation to gather more information, as long as you’re not interrupting them or using up too much of the interview time. However, it’s usually best to save your questions for the end. It’s acceptable to take notes during an interview (although you’ll still want to prioritise making eye contact), and this can help you keep track of questions you may want to ask later on. Asking relevant questions based on your conversation is a great way to showcase that you’re an active listener, can think on your feet, and grasp key points on the fly. For instance, if the interviewer indicated that they’ve tried something in the past and it didn’t work, you may want to ask why they think it didn’t succeed or if they’re considering alternative approaches. These questions give you an opportunity to demonstrate what you already know about the company, the business environment, or the latest tools and technology. If you have experience with something similar, you may also want to talk about how you overcame challenges and solved the problem. A job interview isn’t just an opportunity for a potential employer to assess whether your skills are in line with what they are looking for. It’s also a chance for you to learn more about the company and decide whether it is the right fit for you. Towards the end of the interview, most hiring managers will ask if you have any questions for them. Going in prepared with intelligent questions is a great way to stand out as an ideal candidate and will help you land your first job in Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all. * Based on market capitalization

How to protect yourself against financial fraud as a newcomer in Canada

As a newcomer in Canada, your financial security is of prime importance. However, fraudsters and scammers recognize that newcomers can be easy targets, as they don’t necessarily have the information needed to protect themselves against fraud. Being in a new country, you may not be aware of the ways in which financial fraud occurs, how to identify fraudulent situations, or where to report fraud. This article gives you an overview of the various types of financial fraud and scams that occur in Canada and provides valuable tips to help protect you against financial fraud as a newcomer. Recognizing common financial fraud and scams in Canada Phishing emails or text messages Phishing emails or text messages are often designed to look like they are from a source or website you trust, like your bank or an online store. The sender will ask you to click on a link or download a file, or will try to create a sense of urgency, such as saying there has been some suspicious activity from your account or that you need to update your payment information to keep your account active. Be sure to check the email address the email originated from. If the domain name doesn’t match the organization’s name, it’s likely a phishing attempt. Other red flags can be bad grammar, a generic greeting, or unsolicited attachments in the message. If you suspect that an email or text is fraudulent, call the organization to verify before clicking on any links or sharing any personal information. Generally, Canadian banks will never ask you to share personal information, such as account numbers or Social Insurance Number (SIN), over email or text message. Debit or credit card fraud Debit or credit card fraud happens when someone steals your credit card, PIN, or bank card information and uses it to make purchases or withdrawals from your account. Fraudsters can use different ways to get your credit card information, including stealing bank statements from your mailbox or garbage, hacking into company databases to steal information, prompting you to use your credit card on a fake website, or through phishing emails. You can prevent debit and credit card fraud by keeping your credit card and personal information safe. Check your bank statements or banking app regularly to ensure that you can identify all the transactions. If you think you have been a victim of credit card fraud, call the phone number on the back of your credit card immediately to get in touch with your bank and lock your card to avoid additional fraud. Immigration and citizenship fraud There are several private immigration consulting organizations that specialize in helping newcomers come to Canada. However, if you come across a website that asks you to pay for immigration or application forms or guides that are otherwise available for free on the Immigration, Refugees, and Citizenship Canada (IRCC) website, it might be fraudulent. You may also receive fraudulent phone calls or emails from someone posing as an immigration or citizenship service provider, claiming that they can guarantee entry into Canada, provide jobs, or fast-track your immigration processing for a fee. Never share your financial details with such organizations without contacting the website owner and checking online reviews to confirm the legitimacy of the business. Also, learn about the immigration and citizenship process so you can identify fake claims. Employment fraud While looking for a job as a newcomer in Canada, be on your guard against fake “employment agencies” who ask you to pay for “training” in order to get a job or promise you a guaranteed job if you pay a large upfront fee. Legitimate recruiters or agencies in Canada will never guarantee job placements or force you to undergo mandatory training. Typically, when employers use external recruiters or agencies to find candidates, the organization, not the candidate, pays the agency’s fee. Fake phone calls from “CRA” or tax fraud Many newcomers receive fraudulent phone calls from someone claiming to be from the Canada Revenue Agency (CRA) or Service Canada. Typically, the caller (or recorded message) will state that you have unpaid tax liabilities or that your Social Insurance Number (SIN) has been compromised. In some instances, scammers may even claim there is a warrant out for your arrest, which can be quite alarming. They may ask you to share your SIN number or make a payment through wire transfer, bitcoin, or prepaid gift cards. These callers are often aggressive and use threatening language to scare the recipient. In a variation of this type of fraud, the caller (supposedly the CRA) will claim that you’re entitled to a tax refund and will need to share your banking information to get it. The CRA typically contacts individuals by message in their secure online portal, so if there is an issue with your tax return, you will see a message about it there. If you’re unsure about the legitimacy of a call, hang up and call the agency to verify its authenticity. Educate yourself on the ways legitimate government agencies can contact you and the questions they may ask. Pyramid or Ponzi schemes A pyramid scheme is a business model where you’ll be offered payment or commission for enrolling other members, rather than for selling actual products or services. You’ll be asked to pay an upfront “membership fee,” with promises of being able to turn a profit once you start bringing in more members. A Ponzi scheme is a type of fraud where you’re lured into investing money with the promise of very attractive dividends. In reality, your money is not being invested anywhere and is instead being used to pay “dividends” to other investors. Investors may receive lucrative dividends for some time until the pool of new investors dries up. If the promised returns seem too good to be true, it may be a Ponzi scheme. Be sure to carefully vet investment opportunities or speak to your financial advisor before making any investments. Catphishing or romance fraud If you’re active on dating sites or apps, keep an eye out for romance fraud. Catphishing, or catfishing, is when a person pretends to be someone else online, using a fake name, photograph, or story. A fraudster may spend time talking to you online, and once they’ve established a romantic connection, they’ll ask you for money, claiming that they need it to help a sick relative or get over a bad stretch. In some cases, the scammer may even meet you in person to make the relationship seem more legitimate. Fake computer virus or ransomware In this type of scan, the victim gets a call or email claiming that their computer has been infected with a virus. The scammer may ask for money to remove the virus or could try to access personal information and passwords through their device. Be sure to install an anti-virus to protect your laptop and mobile device. Fake prizes If you receive a message, email, or phone call saying you’ve won a prize for something you don’t remember participating in, it’s probably a scam. Fraudsters may use this opportunity to collect your personal information or verify your contact details, so avoid responding to such messages or sharing any information. If you’re unsure about the legitimacy of the prize, check the organization’s website to confirm whether the contest or offer is real. Tips to protect yourself against financial fraud as a newcomer Financial fraud can impact your financial stability and, as a newcomer, it’s important to safeguard yourself against potential threats and fraudulent activities. Here are some key things you should keep in mind to protect yourself against financial fraud: Keep close track of finances. Review your bank account, credit card statements, and credit report regularly and report any inconsistencies early. If you’re unsure about what to look for, speak to a financial advisor for more information. Protect your personal and financial information. Change your banking passwords often and don’t write them down. Keep your credit card and credit card information safe, and don’t use your credit card on untrustworthy websites. Don’t share your personal or financial information, including your SIN, unless you know why it’s needed and how it will be used. Educate yourself on who can ask for your SIN or credit history, and only share this information if it’s absolutely necessary. Learn to identify fraud. If an offer seems too good to be true, it’s likely fraudulent. Always review the terms and conditions of the service or financial product you’re purchasing before making any payments. Borrow only from trustworthy financial institutions. Credit is an essential part of Canada’s financial ecosystem. Financial institutions like banks, credit unions, mortgage providers can provide you with credit to cover your expenses. Avoid going to illegitimate local lenders or payday loan providers as they could misuse your financial information or lead you into debt. Verify suspicious phone calls or emails and report fraud. If you’re unsure about the legitimacy of an email or call you received, check for signs of phishing or contact the organization or agency to verify whether the information is accurate. Don’t share your financial or personal information with anyone or click on any links until you’ve verified the authenticity of the message. If you suspect that you’ve received a fraudulent phone call or email, report it to the Canadian Anti-Fraud Centre by telephone at 1-888-495-8501, through their website, or by email (info@antifraudcentre.ca). If your SIN has been stolen, report it to Service Canada at 1-866-274-6627 as soon as possible. Keep your laptop and mobile devices safe. Never give physical or virtual access to your devices to someone who isn’t an authorized service professional or someone you didn’t contact for service or repair. Your devices may contain saved passwords, login details, or other personal information that fraudsters can extract and misuse. Always wipe your devices by restoring factory settings before selling or scrapping used laptops or mobile phones. As a newcomer in Canada, receiving phone calls from someone posing as a CRA official can be alarming. By learning to recognize common financial scams and verifying potentially fraudulent claims, you can safeguard yourself against fraud. Remember, by reporting fraudsters, you are protecting not just yourself but also countless others who may otherwise be targeted by financial scams. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all. Working with RBC, Arrive can help you get your financial life in Canada started – right now. Learn about your banking options in Canada and be prepared.

Georgia Southern University named a finalist for Student Veterans of America ‘Chapter of the Year’ Award

Georgia Southern University was selected as a finalist for the Chapter of the Year awarded by Student Veterans of America (SVA), an organization focused on advocating for and advancing resources for veterans in higher education. The University has SVA chapters on the Statesboro Campus and Armstrong Campus in Savannah, both of which were recognized with the award. “I am so proud of both of our SVA Chapters,” said Col. George Fredrick, Ed.D., director of Military and Veteran Services. “They offer truly outstanding support to our military-connected student population at Eagle Nation.” While this is the first time Georgia Southern has been a contender for this acknowledgement, the University has a tradition of being recognized for its investment in the military community. The Army ROTC program was established in 1980, and has won the MacArthur Award four times since 2009 for being one of the nation’s top ROTC programs. The Military Times publication named Georgia Southern as a Top 15 Best for Vets 4-year school for five consecutive years, including in 2019 when the University was ranked No. 1. Because the University operates near Hunter Army Airfield in Savannah and Fort Stewart in Hinesville, a number of students, faculty and staff are enlisted, retired or spouses of military members. Richelle Keilholz, Ed.D., is the staff advisor for SVA-Armstrong, and she believes this makes the campus community and military community deeply intertwined. “They become part of the campus culture, and I think that’s where you start to see that excellence comes when you have that kind of devotion,” said Keilholz. “You want to see our military service members, our family members and our spouses succeed in the military community and in higher education.” Georgia Southern’s relationship with veterans isn’t common among other universities, said military veteran project coordinator Rudy Duero. Many veterans feel overlooked and are an “untapped resource,” but not at Georgia Southern. “It’s awesome to have a group of individuals at the executive level who care and respect the opinions of the veteran students,” Duero said. “Veterans are being heard and they know that they’re being heard when they have good leadership representing them. The communication is always open.” Georgia Southern is one of five schools to be named a finalist for the award. The University sent a delegation to Orlando to attend the awards ceremony on Jan. 7. Academic and financial resources for veterans looking to pursue a degree can be found here. And if you’re a journalist looking to cover how Georgia Southern is working to support our veterans and the university’s military veteran project – then let us help. Rudy Duero is available to answer your questions - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.