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Central American Aid & Immigration

Assistant Professor Carmen Monico recently penned an article examining the Trump administration’s plan to use cuts in aid to El Salvador, Guatemala and Honduras to pressure those countries into curtailing the migration of their citizens to the U.S. The article, “Is Cutting Central American aid going to help stop the flow of migrants,” was first published by The Conversation, and has been picked up by a variety of media outlets.  In her research and as a media resource, Monico draws from her work in Guatemala examining how programs to reduce crime and violence in the country can help retain at-risk youth who may feel pressured to leave their home country. She has extensively examined the forces that have compelled unaccompanied children and teens from Guatemala, Honduras and El Salvador to leave behind their homes and families. If Dr. Monico can assist with your reporting about these complex immigration issues, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Monico is available for phone, email and broadcast interviews.

Social issues and boosting a brand – More companies taking a stand

Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer Federation to “be on the right side of history.” P & G also gave $529,000 (which equates to $23,000 for each of the 23 players on the United States Women’s National Soccer Team) to the Players Association to help close the gender pay gap. Indiana University Kelley School of Business clinical professor of marketing Kim Saxton says this is an excellent move for Secret and P & G.  “This is brilliant. The Secret brand is all about being strong but 'made for a woman.' It makes sense for the brand to stand up for the very women it serves,” said Saxton. “I was a bit surprised at one level, because P & G is not typically a risk-taking brand. But as long as they stay consistent to the brand, know their target audience and what is important to that audience – which this clearly does -- It’s a brilliant move.” “We now have brands who are willing to take a stand on social issues,” Saxton continued. “In the past, brands may have steered clear of jumping into the conversation if it could offend someone. Now, brands are realizing that coming down on one side of a cause or another has worked well for Nike. Nike has taken flack for taking a stand on a number of issues, but they’ve stood strong and decided that’s what their brand’s about. If you help your target audience accomplish their goals, they will support you back, and that’s what’s happening here." Pay equity is just one issue that has come to the forefront as of late. Nike has also seen its brand benefit substantially when it decided to express its support for former NFL quarterback- turned-activist Colin Kaepernick. In fact, being on the ‘right’ side of that issue has some analysts pointing out it boosted the company’s value by close to 3 billion dollars. Social issues and marketing are emerging as a new trend. There are rewards, but there are also serious consequences as well. If you are a reporter covering this topic -- let our experts help explain. Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. Kim is available to speak with media regarding this topic – simply click in her icon to arrange an interview.

New book reveals how to successfully navigate the uncertainties that sink most startups

INDIANAPOLIS – Research shows that the majority of startups fail. Even more never get off the ground. So how do you avoid the pitfalls that come with navigating the uncertainties of a startup?   A new book entitled The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups, guides early-stage startups and their supporters through the challenges they will encounter as they begin building their venture. Startups are inherently uncertain. Decisions have to be made with incomplete information. These decisions result in unanticipated consequences –- problems that lurk beneath the surface.   The book draws on lessons learned from the Titanic, which sunk in 1912 not only because it hit an iceberg, but because of a number of decisions that interacted to create one of the largest maritime disasters. A series of trade-offs and choices in the design, building and operating of the Titanic magnified the catastrophic consequences.   Co-authors M. Kim Saxton, clinical professor of marketing at the IU Kelley School of Business, Todd Saxton, associate professor of entrepreneurship and strategy at the IU Kelley School of Business, along with serial entrepreneur Michael Cloran, who has founded multiple startups, leverage decades of startup experience to reveal the often-overlooked human, marketing and technical “hidden debts” that sink startups, while drawing parallels to little known parts of the original Titanic story. “The idea for this book came from a conversation about ‘technical debt,’ often used in a software development context, in which shortcuts taken early in a startup’s life limit potential later,” said Todd Saxton. “But this challenge isn’t unique to product development; it applies to other domains as well. That led us to broaden the idea to a more holistic one—That we call in our book ‘hidden debt,’ or debts that are beneath the surface but can limit growth or sink even the most promising startup.” “Most books about entrepreneurship and startups are ‘how-to’s,’ detailing all the things you have to do to succeed when creating your own venture. Our book tells you what not to do, and it shows you how to identify the potential issues that could keep you from being successful,” said Michael Cloran.   The Titanic Effect explains that taking on these hidden debts is inevitable, but startups must be careful to recognize that debt and take steps to mitigate the risks. “Over our more than 20 years of working with student, alumni and venture community startups—and helping launch and investing in them as well--we have seen the same patterns of mistakes repeated over and over again,” explained Kim Saxton. “We made a list of the most common startup mistakes, and that’s the main focus of this book. Our goal is to bring these so-called ‘icebergs’—or ‘debt-bergs,’ as we call them—out of hiding. Debt is not necessarily bad as long as you recognize, measure and manage it.”   “Entrepreneurs make a lot of decisions under uncertainty, and often, they don’t fully understand the consequences of those decisions,” Saxton added. “Each decision has the potential to either enable – or hamper – future potential. At best, the wrong decision could limit how the startup can grow. At worst, it could cause ventures to sink.” The Titanic Effect is available as an e-book and will be available June 2019 in print. For more information, head to the book’s website here.

What Is Black Twitter and How Is it Changing the National Conversation? Baylor Expert Explains.

“Black Twitter” is a social media phenomenon that is changing the national conversation, but many people – including professional and strategic communicators – do not understand what it is or how it works, says Baylor University’s Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media. Moody-Ramirez is a nationally recognized expert on mass media representations of minorities, women and other underrepresented groups. She coauthored the 2018 book From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender with Janette L. Dates, Ph.D., educator and critical commentator on the images of African-Americans in media. First things first, Moody-Ramirez said, Black Twitter is not a separate entity from Twitter. Black Twitter is a grassroots movement within Twitter that has provided a virtual community of mostly African-American Twitter users a collective voice on a variety of issues, including Black Lives Matter. Black Twitter users often identify themselves using the #blacktwitter hashtag or by focusing on issues related to the black experience. “We conclude [in our book] that alternative spaces, such as Twitter, offer a platform for ideas and concerns from a black perspective about social inequalities, politics and social justice, that were historically prohibited from taking root in other communication venues,” Moody-Ramirez said. In the following Q&A, Moody-Ramirez further explains Black Twitter. Q: When do you see the most Black Twitter activity? A: Much of the content on Black Twitter surfaces during a crisis that impacts black people such as race-related incidents that had less than favorable outcomes for the black community. As the saying goes, if society doesn’t handle it, then Black Twitter will step in to handle it. On a lighter note, Black Twitter users also collectively discuss media content such as TV shows, movies and award ceremonies from the black perspective. Q: How can people monitor what’s happening via Black Twitter? A: "Black Twitter" users often identify themselves using the #blacktwitter hashtag or other hashtags such as #BlackGirlJoy, #blackboyjoy, #blacklivesmatter, or any other hashtag focuses on issues related to the black experience. You can also monitor Black Twitter by following individuals who are known for sharing content about the black experience. Q: If someone outside the African-American community feels passionate about an issue or supports an issue raised by the Black Twitter community, how can they engage? Should they? A: As with any other platform, they should be considerate and proceed with caution. Anyone who is not a regular should make sure what they are sharing is appropriate. Q: Do you see Black Twitter or similar movements emerging on other social media platforms? A: Not to the same extent because Black Twitter is driven by hashtags and certain Twitter users who are trendsetters. Q: Is Black Twitter a reflection or an extension of other historical, social African-American grassroots movements? A: African Americans have used Twitter to share narratives on issues of interest to the black community, particularly in the United States. In her 2015 dissertation, Dr. Meredith Clark writes that African-American Twitter users have emerged as a subset of interest for two reasons – (1) their representation on Twitter has eclipsed that of White U.S. users; (2) because of their representation, they possess a unique ability to dramatically influence Twitter trends. Q: How do you feel Black Twitter will evolve? Will it? A: Scholars such as Feminista Jones and Dr. Meredith Clark have traced the history and content of Black Twitter, noting that the platform is used to share content on timely topics such as racial inequalities, politics, police brutality and women’s rights. In 2013, Feminista Jones described “Black Twitter” as a “collective of active, primarily African-American Twitter users who have created a virtual community that participates in continuous real-time conversations.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

This Valentine’s Day, give the gift of great conversation

When is the last time you and your partner made time to talk? Or, more important, made time to really listen to one another. The newness of getting to know our partner – that interest we had in the beginning of a relationship – begins to take a back seat to the everyday busyness of life. And while the days, months and years pass by, it is easy to assume that the one we love is essentially the same person with the same needs, interests, values and goals. "People think that ‘change is the only constant’ doesn’t apply to our relationships. We forget that we are always growing and learning new things about ourselves and so is our partner,” says Wake Forest University communication professor Jennifer Priem. “As we and our partners grow, we need to learn how to best make adjustments in our relationship so that our relationships grow with us. That happens when we listen.” Priem studies relationships and conducts research that explores the connection between supportive conversations and physiological signs of stress reduction. She recently launched a blog on Psychology Today, Stressing Communication, and is sharing a series of posts called, “Conversations That Will Save Your Relationship.” Priem offers these tips to help set the stage for meaningful conversation. Ask your partner if it’s a good time talk. “After work or when your partner is tired is usually not the best time to talk,” says Priem. “If your partner says ‘no’ it doesn’t mean forever. Rather than force a conversation because you’re ready, wait for a time that will be good for you both to engage.” When it is time to talk, listen first. Be a supportive listener. Don’t allow yourself to be distracted by your cell phone, other things happening around the conversation, or tangential thoughts that pop into your mind. Listen to understand, rather than to respond.  Try not to interrupt your partner. Wait to respond until your partner has completed his or her thought. It may be that by waiting to respond, you will learn something new that will change how you respond. Conversations don’t require “work,” says Priem, but they do require that we recognize how we maintain our relationships, assess if it is in line with what is best for us and our partner, and adjust our strategies to create the best possible relationship over time.  Priem is available for phone, email and broadcast interviews. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.

MEDIA RELEASE: Road safety in the cannabis era

At CAA South Central Ontario, what we're focused on, day in and day out, is how to keep our roads and road users safe. One of our objectives is dispelling common myths about cannabis. This includes the claim that driving under the influence of cannabis is safer than driving after consuming alcohol or the belief that cannabis can sharpen one's ability behind the wheel. The potential for a collision increases in direct proportion to THC levels (the main intoxicant in cannabis) in our body. This means that cannabis significantly impacts the driver's cognitive and motor functions, which in turn affects decision-making and judgment. We must remember that driving is a privilege, not a right. The legal response to impairment is strict and swift. But we must also keep in mind that, much like our education around seatbelts and alcohol, it will take time to change habits. It's important to be smart with our choices and to tap into the lessons we've already learned. This includes appointing a designated driver if you're planning on using cannabis, finding an alternative to get to your destination and ensuring we have conversations around the dangers of cannabis with new drivers in our families. Communities across Ontario are working hard to keep our roads safe. Today we face tremendous opportunity to ensure we continue on that path, but our goal is only possible if we make public education key to our efforts. We hope you join us.

Top 9 ROI Metrics for Expertise Marketing

When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative and qualitative metrics that will help you measure and track the success of your organization’s Expertise Marketing. (Taken from Chapter 5 of Expertise Marketing Whitepaper: Next Wave in Digital Strategy) REPUTATION Move Brand Metrics - Position research, client work, thought leadership perspectives and achievements in the context of relevant topics in the news. MARKET AWARENESS Move Search Metrics - Boost search-engine rankings and increase overall breath of search results. LEAD GENERATION Grow Inbound Leads - Increase the number of direct lead inquiries from the following audiences: Customers |  Students |  Patients  |  Donors  |  Patients  |  Media  |   Recruits  | Conferences  | Partners  |  Alumni  | & More... AUDIENCE ENGAGEMENT Drive Engagement Metrics - A single familiar digital touchpoint provides access to all content marketing assets and encourages enhanced content browsing. Download our Free Whitepaper Expertise Marketing: The Next Wave in Digital Strategy TALENT DEVELOPMENT Boost People Performance -   Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content. INTERNAL COLLABORATION Improve Teamwork & Internal Efficiency - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts.  Provide a faster, more efficient way to generate content for breaking news and events. CONTENT CONTRIBUTION Expand Reach - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. EFFICIENCY Deliver More with Less - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. LEVERAGE CURRENT & FUTURE INFRASTRUCTURE Extract More Value From Existing Investments - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (CMS). What’s most important to you? Get in touch with Deanne and start the conversation about how ExpertFile can begin moving that dial within 6 weeks. Get Your Copy and Get Started Expertise Marketing: The Next Wave in Digital Strategy About ExpertFile ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms.  Learn more about ExpertFile.

The Storm After the Storm: Scam Contractors Who Prey on Those Suffering After a Natural Disaster

‘The key is to get a lawyer to look at the contract before you sign it,’ Baylor legal expert says WACO, Texas (Oct. 11, 2018) – Following a natural disaster or strong storm like Hurricane Michael, there is usually a second wave of potential destruction – scam artists looking to line their pockets. “After any major weather-related incident, insurance adjusters and contractors swarm the affected area and, unfortunately, some are looking to take advantage of those in distress,” said Stephen Rispoli, L.L.M, J.D., assistant dean of student affairs and pro bono programs at Baylor Law School. As an attorney, he works with victims of insurance scams. Rispoli said most contractors are legitimate businesspeople helping neighbors rebuild. But there are the unscrupulous ones whose practices inflict financial and emotional pain on people already suffering from storm damage. “The primary result of these scams is financial loss,” Rispoli said. “The homeowners may pay much, much more than they should have to fix the damage, sometimes having to pay multiple contractors for the same work. Sadly, in some cases, homeowners could even lose their homes.” In this Q&A, Rispoli shares some tips to help those reeling from storm damage identify and avoid scammers. Q: Who are the most common victims? A: The most common targets are those in distress following a major storm, the elderly and the disabled. Q: How will scam artists approach a potential victim? A: Usually, contractors will approach homeowners they know have been affected. This happens as simply as the contractor driving through neighborhoods looking for damaged homes. Let’s say, for example, they see a damaged roof with a homeowner standing outside looking at it. They’ll quickly pull over and offer to tarp the roof to prevent damage. The homeowner, already distressed by the storm and the damage to the house, agrees. Once the tarp is on, the contractor then starts asking questions about insurance coverage, which insurance company has insured the house, and helpfully offering his or her opinion on how much it will cost to fix the damage. Unscrupulous contractors will try to take advantage of this situation by pressing the homeowner to sign a contract with them. I have even seen cases where the contractor left all the blanks in the form contract unfilled, including the work to be done and the price, saying things like, “Don’t worry about that, we’ll talk to your insurance company and get it all taken care of, just sign it.” Once the unscrupulous contractor has a signed contract, they can fill in the blanks at their leisure. At this point, they are in total control – they know how much the insurance company will pay, and they can try to squeeze the homeowner for more money by charging too much or with add-ons that may or may not be necessary. Q: What are some of the potential losses victims can suffer? A: Financially, victims could lose money by paying more – sometimes much more – than they should for repairs. Or, in extreme cases, they could even lose their homes. That could happen if the homeowner signs a contract with the contractor that contains a mechanic’s or materialman’s lien provision. Under these provisions, contractors can file a lien with the county for work done on the house to ensure payment. If the homeowner does not pay the contractor the amount owed under the contract, the contractor can seek to foreclose on the house to recover the amount owed. Q: What about dealing with the insurance company? A: It’s important that you cooperate with your insurance company and your adjustor. Call your insurance company as soon as you can. Waiting to file a claim may make the process take longer or complicate matters. You should be responsive to their requests, but don’t be afraid to ask questions if you have them. Be sure to take photographs of any damage or evidence of the storm if it’s safe to do so. After your initial conversation with your insurance company, the company will send an adjustor out and will give you a quote. However, after you’ve had two or three contractors come out and give you estimates, if the adjustor’s quote looks too low, don’t be afraid to ask for another adjustor to come out and give you a quote. You should feel comfortable with the process as you move forward. Q: Is it illegal or unethical for contractors to file liens? A: It is not necessarily unscrupulous for contractors to include a mechanic’s or materialman’s lien provision in the contract. Generally, creditors cannot foreclose on a person’s homestead in Texas. The purpose of a mechanic’s or materialman’s lien provision is to protect the contractor should the homeowner wrongfully refuse to pay for work done on a homestead. On large jobs where several thousands of dollars are at stake, the contractor may rightfully want to make sure that they can be paid for the job. Whether they are appropriate can only be decided on a case-by-case basis. Q: Are there red flags people should look for when presented with a contract? A: Do not sign a contract you are not comfortable with. There are several red flags to look for: pressure to sign a contract, giving you little time to think about it, refusing to let you take the contract to a lawyer, and asking to collect the money directly from the insurance company or pressuring you to give them the check from the insurance company. Q: How do people know if the repair costs presented to them are too high? A: Be sure to get written estimates from several (at least three) contractors. By getting three estimates, you’ll have a better idea of how much the repair should cost. Any estimates that are way lower or way higher than the others are good indications that something is off. If that happens, get another estimate from a different contractor. Do not be afraid to ask contractors to come give you an estimate. It is a normal part of their job, and good contractors will not mind taking the time to do it. Q: How do you know if a contractor is legitimate? A: Do your homework on the contractors. Ask for references and call them, and check with the Better Business Bureau. Be cautious when dealing with contractors who are not from your area, and extra cautious if they are not from Texas or will not provide local references. Q: Contractors often ask for upfront money, don’t they? A: Once the contract is signed and the work begins, be sure to control the money. The contractor will likely ask you to pay some of the contract up front so that they can begin to purchase materials and hire the crew to work on your repair. Try to pay as little as possible. You do not want to give them the bulk of the money up front, because then the incentive to get the job done quickly is diminished. After the job starts, ask the contractor to give you, in writing, progress reports when they ask for more money. Do not pay more than the progress report. Do not give the contractor the final payment until all the work is done. Q: If someone feels they’ve been taken advantage of, are there legal steps they can take? A: The key here is to get a lawyer to look at the contract before you sign it. Once the contract is signed, it will be difficult for a lawyer to undo the damage. If the contractor is trying to foreclose on the home using a mechanic’s or materialman’s lien, a lawyer may be able to save your home. There are several Texas Constitutional and statutory protections for homeowners. If the contractor did not strictly follow the steps necessary to properly attach a lien, a lawyer may be able to keep the foreclosure from happening. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR LAW SCHOOL Established in 1857, Baylor Law was one of the first law schools in Texas and one of the first west of the Mississippi River. Today, the school has more than 7,400 living alumni. It is accredited by the American Bar Association and is a member of the Association of American Law Schools. Baylor Law has a record of producing outstanding lawyers, many of whom decide upon a career in public service. Baylor Law boasts two governors, members or former members of the U.S. House of Representatives and the U.S. Senate, two former directors of the FBI, U.S. ambassadors, federal judges, justices of the Texas Supreme Court and members of the Texas Legislature among its notable alumni. In its law specialties rankings, U.S. News & World Report ranked Baylor Law’s trial advocacy program as one of the top 5 in the nation. Baylor Law School also is ranked No. 50 in the magazine’s 2019 edition of “America’s Best Graduate Schools.” The National Jurist ranks Baylor Law as one of the “Best School for Practical Training” and No. 4 in the nation in its most recent “Best Law School Facilities” listing. The Business Insider places Baylor Law among the top 50 law schools in the nation. Baylor Law School received the 2015 American Bar Association Pro Bono Publico Award, making it only the third law school in the nation to be honored with the award since the award’s inception in 1984. Learn more at baylor.edu/law.

Bots artifically shape trends in online news

Researchers at George Mason University have found bots and Russian trolls spread misinformation about vaccines on Twitter during the U.S. election. But what exactly is a bot? Cybersecurity expert Tomas Hult, professor of criminal justice at Michigan State University, says people may assume that it means Twitter or Facebook is doing something. It's possible they even assume it is an actual robot sending messages. But, he says, the term bot means human actors are actually using automated tools to manipulate the online conversation and drive trends away from or toward an idea they value. Holt says this presents a massive threat to the safety of the online environment and the ways the public understands and value ideas. At the same time, bots artificially shape what trends and what seems important in our primary outlets for news online. Source:

Understanding the meaning of America’s monuments

As the debate continues with what to do with Confederate monuments that dot America’s landscape, the experts from the University of Mary Washington have been lending perspective, knowledge and opinion to the conversation. Professor of Geography Stephen P. Hanna is part of a team of scholars from universities across the South who are investigating how enslavement is incorporated in the landscape and narratives of Southern plantation museums. A key part of this work is to suggest ways these museums can rework their tours and exhibits to help the public understand that slavery was central to both the lives of everybody who lived at these sites and to the development of American political and economic systems. Says Hanna: “A year after white supremacists rioted in Charlottesville, it is clear that the underlying issues related to racial justice have not gone away. African-Americans face arrest for simply being in places where whites suspect they don’t belong. Police are more likely to escalate their use of force more quickly when dealing with black Americans. In addition, both Blacks and Latinos are fighting efforts to make it harder for them to vote while Latino Immigrants have to fear deportation and family separation.” He continues: “The struggle over Confederate Memorials and the narratives presented as “history” at southern plantation museums must be seen within this context. The good news is that more people understand that statues of Robert E. Lee and costumed tour guides at plantation museums describing a romanticized version of the antebellum South don’t represent our shared past. Instead they are efforts to write a particular history that denies that our nation’s roots include enslavement of African-Americans and that slavery’s legacy includes the injustices non-whites endure today.” Dr. Hanna is available to speak with media regarding this topic. Simply click on his icon to arrange an interview. Source: