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Part 1: Collaborating with Faculty Experts: A How-To Guide for Marketing Departments & Deans
“I don’t have time to do this.” “I don’t think I’m the right expert.” “My subject area is too specific.” Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these? Asking certain faculty members to help serve as experts can be challenging. While it’s becoming more widely accepted by faculty that responding to such requests is a great way to build their personal reputation – as well as the institution’s – there is still work to be done in this area. With my experiences I wanted to share some useful tips to help you better collaborate with your faculty and get more results: 1. Walk the Halls: Stay Connected to Important Faculty Research & Publications Faculty play a key role in helping you tell compelling stories to a variety of audiences such as media, prospective donors and students. Yet it’s amazing how many communications people are disconnected from important discoveries their experts are working on. They get caught up in day-to-day events and struggle to find time to walk the campus. The first step in collaborating with your faculty is showing them you care. Make yourself approachable as a resource to help them communicate their stories and you’ll see dramatic results. While it may be tough, it is worth the time investment. 2. Take Inventory: Assess Which Experts Can Be Most Valuable in Helping You Engage Various Audiences With so many faculty members across the campus involved in a wide range of activities, it’s important to develop a framework that identifies who you should be working with. While faculty have deep subject-matter expertise, not all are suited to helping with certain engagements such as broadcast media interviews. To better assess your faculty look at these key factors: Credibility Does the expert have a deep understanding of their focus area? How respected are they among their peers? Have they conducted research in this area? Have they been published? Have they spoken at conferences or received awards for their work? Relevance Is their field of research relevant to various audiences such as Media, Prospective Students, Donors and Partners? Engagement How are their writing skills? Do they have experience with public speaking to various audiences? Can they conduct an interview with a reporter? Are they willing to participate or get media training? Responsiveness Do they understand the significant value they can contribute in helping you build your institution’s reputation? Are they comfortable with being in the spotlight? Can they be available on short notice (within hours) for media interviews? Are they interested in building their own personal brand? 3. Get Alignment: Get Senior Leadership on the Bus Consulting with Faculty Deans and other leaders on the campus will help you gain important support for your efforts to work more with faculty. Identifying their objectives at a program level will help you ensure that your work isn’t viewed as another “make work” exercise for faculty. Show them how your work with faculty experts will have potential to impact the following: Brand reputation in the community and among peers Media coverage Increased student enrolment Better Alumni engagement Increased donations to the school Government and research funding Corporate partnerships 4. Tap into Peer-to-Peer Power: Focus on Faculty Evangelists We all know who our “go-to” faculty are. The people who will enthusiastically help you try out some new approaches. These are the faculty who are doing great research but also can tell a great story and are respected among their colleagues. Identify a manageable group (a range of 3-6 experts is a good number to start). Assess them using the criteria we discuss in point #2. Then get these select experts to invest a little time with you to work on topic strategies and content development. Explain to them what you are trying to achieve and listen to their feedback. Getting their support, and helping them develop their content and stories is the key to success. As evangelists, they can be vital to getting buy-in across the campus. 5. “Opt-In” your Experts: Look for Different Types of Contribution While media coverage is a big focus for many organizations it often tends to dominate the discussion about experts. Think about the ways your experts can contribute and help you tell your story to a variety of audiences beyond media (see point #3). Faculty can be engaged in a broad spectrum of activities such as: Television Radio Print Research on specific topics Blog posts Podcasts Speaking at conferences Speaking at student recruiting events Attending or speaking at alumni events Attending or speaking at donor events Build a “Contributions List” that outlines activities where you may need support and get faculty to opt-in. Getting this agreement in advance allows you to better assess where you have “bench strength” to plan for specific projects. At the end of the day, you won’t get 100% of the faculty to jump on board, but we have seen that a good plan and collaborative communication raises engagement and participation. READ PART II of Collaborating with Faculty Experts: A How-To Guide for Organizations.
Saint Mary’s University of Minnesota has been awarded a $1,732,643 grant from the Kern Family Foundation for the university’s School of Education Character and Virtue Initiative. Using grant funding, Saint Mary’s will develop an enhanced curriculum for current and future educational leaders that places a strong emphasis on moral character, virtue, and ethics. The course content will be enhanced using the University of Birmingham’s (UK) Jubilee Centre for Character and Virtue framework. It will be customized to align with the Lasallian Virtues of a Teacher and the Cardinal Virtues matrix already informing the university’s mission and practices. “Saint Mary’s is a Lasallian Catholic university with a strong reputation for preparing the majority of our state’s educators and educational administrators, and — thanks to this generous grant from the Kern Family — we will strengthen the licensing programs for principals and superintendents, as well as directors of special education by placing character and virtue education philosophies and practices into current programming,” said Father James P. Burns, IVD, Ph.D., president of Saint Mary’s. “This initiative aims to change the face of education today by equipping educational administrators with the framework for virtue that needs to be at the forefront in our schools, and in the hearts and minds of those leading our schools.” Other components of the initiative include establishing an annual retreat on character and virtue in leadership, developing a Character and Virtue School Leadership Academy, designing a character and virtue professional development series for partner schools, and creating online modules. In addition, Saint Mary’s will explore other program pathways and credentials related to this theme that includes microcredentials, certificates, and additional degrees. “We are incredibly grateful to the Kern Family Foundation for partnering with us on this important initiative,” said Audrey Kintzi, vice president for Advancement and Communication at Saint Mary’s. “School administrators have an arduous but extremely important job and, as they face the many challenges that exist in today’s education systems, our goal is to arm them to lead with integrity and to set an example for their faculties and staff and the students in their care.” "Our School of Education prides itself in being one of the state’s largest providers of principal, superintendent, and director of special education candidates,” said Lynn Albee, Ed.D., interim dean of Education. “Through our collaborative relationship with eduCATE, we are able to positively impact the educational experiences of students in Wisconsin as well. This is an exciting opportunity for Saint Mary's Educational Administration program to really make a difference in the lives of Midwest school leaders, as well as children in schools.” Audrey Kintzi, vice president for Advancement and Communication at Saint Mary’s is available to speak with media regarding this grant from the Kern Family Foundation - simply click on her profile to arrange an interview.
Baylor Study: What Does It Take to Be an ‘Ideal Daughter?’
Researchers say new study gives voice to daughters and value to their role in the family WACO, Texas (Nov. 11, 2019) – The roles of daughters in the family structure and in society are difficult to define and they’re rarely understood – even by daughters themselves – said Allison Alford, Ph.D., clinical assistant professor of business communication in Baylor University’s Hankamer School of Business. Alford, who served as an editor on the book “Constructing Motherhood and Daughterhood Across the Lifespan,” is the lead author on a new study, “Role Expectations and Role Evaluations in Daughtering: Constructing the Good Daughter,” published in the latest edition of the Journal of Family Communication. “Our research has found that ‘daughtering’ is invisible work that is not often credited, and it’s as unique as the individual women who are doing the work,” Alford said. “This study and subsequent conversations hopefully will bring to light the idea of daughtering. And as more people hear about it and learn about it, then we’ll start to give credit to it and notice it in our own lives.” The study centers on mother-daughter relationships, specifically, and looks at how daughters perceive and define their roles in that relationship. Researchers interviewed 33 women, ages 25-45, who have living mothers under the age of 70. Those age ranges were chosen in order to capture a time period for mothers and daughters with the greatest likelihood that neither individual was the caregiver of the other and both were in relatively good health, the researchers wrote. Expectations of the “Ideal Daughter” Alford said analysis of the interviews with the daughters revealed four themes or role expectations for an “ideal daughter” in relation to her mother: Showing respect Providing protection Eliciting mothering Making time for connection Each of those efforts requires work, and that work often goes unnoticed or is undervalued – even by daughters themselves, Alford said. The study noted that many of the women who were interviewed initially – almost naturally – anticipated talking about their mothers instead of themselves. “When asked to think about themselves as daughters and their communication in the relationship, many found themselves doing so for the very first time,” the researchers wrote. “These women noted that putting the emphasis on themselves and describing their role as adult daughters felt strange or awkward in its newness.” Showing Respect Respect, the study showed, was the most common topic addressed by the daughters. Based on the interviews, a daughter’s respect for her mother could be demonstrated by avoiding conflict, silencing one’s disagreement with her mother, reacting positively to her mother’s messages and supporting her mother’s power position. “Daughters demonstrated respect by adapting their communication to affirm their mothers’ competence or otherwise avoid offending and disregarding them,” the researchers wrote. One woman, identified as Kelsey in the study, said she listens to her mother talk about things she dislikes and sometimes apologizes to her mother even when she doesn’t feel apologetic. “I would never say, ‘Mom, I don’t want to hear it,’ because I would never say that to my mom. Ever. I would listen to her … I would listen to her tell me things I don’t wanna hear all day long, and never tell her,” Kelsey said. Providing Protection A number of the adult daughters interviewed felt there was an expectation that they would actively protect their mothers. This could be a daughter protecting her mother’s wellbeing, protecting her mother from being taken advantage of, or protecting her from the disrespectful actions of others, including siblings. One woman, Sabine, described a time when she had to stand up to her brother because she felt he was taking advantage of their mother’s goodwill. In addition, she said she had to “get after” her mother for not employing boundaries with the brother. The examples in the study illustrated that many daughters were happy to be champions for their mothers, but some noted that it was difficult to be protectors. Eliciting Mothering A number of the daughters who were interviewed said they struggle a bit with their roles as adults – or even as mothers themselves – who still need to engage with their mothers and ask for assistance. Many said they still seek interaction and approval from their mothers as a sense of pride. “When a daughter calls upon her mother for guidance or activates a need for an emotional evaluation such as pride, she is fulfilling her role expectations,” the researchers wrote. One woman, Lottie, said of her mother: “She compliments me as a mother. I think I feel like a good daughter when I feel like I am making her proud and she lets me know that she is proud of me … and I guess that makes me feel like a good daughter.” Connection In their descriptions of “good daughters,” a number of the daughters interviewed said it was important to set aside time to connect with their mothers. This, the study showed, could be anything from talking on the phone, meeting face to face, taking grandchildren to visit or even moving to a home nearby. Sometimes the expectations are stated outright by the mothers, but that’s not always the case, the researchers explained. Changing the Language Alford said her research has shown that the “language” of daughtering is almost nonexistent in social discourse as well as in scholarly or popular works. For example, she said, a daughter who is caring or supportive is often described as being “motherly.” “That’s an example of giving credit to mothers as being the only people who care for others, versus saying that the daughter is a caring person or that she’s supportive,” Alford said. “We want to think of daughtering as its own form of work and responsibility and put a value on that, so we can see the value that we’re putting into our family relationships and family systems.” One desired outcome of research into this area, Alford said, is that daughters will be given a voice and their valuable work within the family will be acknowledged. “The work that daughters do is important and valuable and the more that we talk about it and bring it to light, the more that we will understand what daughters can bring to the relationship and improve the mother-daughter relationship,” she said. ABOUT THE STUDY The study, “Role Expectations and Role Evaluations in Daughtering: Constructing the Good Daughter,” is published in the Journal of Family Communication. Authors are Allison Alford, Ph.D., clinical assistant professor of business communication in Baylor University’s Hankamer School of Business; and Meredith Marko Harrigan, Ph.D., professor of communication at SUNY Geneseo. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
2020 is the goal for launching 5G, a collection of technologies that is expected to increase cellular technology worldwide by 1,000 times the capacity, 100 times more devices and 10 times less delay. “5G is about connecting everything everywhere, anything you can imagine,” says Mojtaba Vaezi, PhD, assistant professor of electrical and computer engineering at Villanova’s College of Engineering, whose area of expertise is wireless communication, signal processing and information and communication technology. Partly because of our changing habits there are applications that will need higher speed, and 5G will increase their capacity. “We’re consuming more and more data these days, so we need higher volume of data. The new generation watches TV online and plays games online. They want to select whatever they like and download it when they want it,” says Dr. Vaezi. “The speed of communication is going to increase about 10 to 20 times, so if it takes one minute to download a movie in your cell phone today, in a few years we’ll be able to download a movie in three to six seconds.” 4G technology has mostly been about connecting cell phones, but 5G will be about connecting all kinds of devices: Cars will be able to connect to other cars, traffic lights and cell phones; customers ordering online will be able to track their package as it travels across the ocean; trucks will connect to each other, sharing information such as if a route needs to be changed. There are many applications, from driverless cars to surgeries on a patient in one country done remotely by a doctor in another country, connecting thousands of miles away in just a fraction of seconds. There are always challenges associated with new technology, however. In particular, 5G researchers worldwide have been working for a decade to increase the capacity and number of connections foreseen for 5G networks. In 4G and previous generations, each cell phone would transmit in distance frequencies, otherwise they’d interfere with each other. In 5G and beyond, cell phones may share their frequencies with other cell phones or devices, or we wouldn’t be able to accommodate the exploding number of new devices. This will introduce inter-device interference which is a challenge. Now, we have two or four antennas packed inside the phone. Soon, mobile towers and cell phones will have tens of antennas, further increasing capacity.
On August 3, 2019, a white power-inspired gunman killed 24 people and injured 22 others at a Wal-Mart in El Paso, Texas. We tend to understand mass shootings as isolated events committed by “lone wolf” gunmen who might have mental health problems, but what we know about the El Paso gunman – as well as the terrorists who carried out mass killings at the Al Noor Mosque and Linwood Islamic Center in Christchurch, New Zealand in March 2019, the Tree of Life Synagogue in Pittsburgh in 2018, and at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina in 2015 – tell a different story. The evidence investigators have complied shows that these white-power terrorists had never met one another, but that they lived in an on-line world created by 4chan, 8chan, and white-power organizations’ websites, where they consumed racist ideas and propaganda that shaped their decision to kill African-Americans, Muslims, Jewish people, and Mexicans and Mexican-Americans. We also know that white-power terrorists have particular goals in mind. Message boards like 8chan reveal a competition among participants about who can top the number of people killed in the last mass shooting. There is also a strong belief expressed on-line that killing racial minorities will foment a race war and allow white-power advocates to create an all-white world. I describe these terrorists as advocates of white power because it is important to understand that “white power” and “white nationalism,” a term often used in the media to describe the perpetrators of recent mass killings and the movement that animates them, are not the same thing. White nationalism calls to mind an effort to shore up the interests of white people within the American nation as it currently exists. The white-power movement, on the other hand, imagines a transnational, Aryan nation of white people living in an all-white world after wiping out non-whites. This might sound far-fetched, but does not mean that those who carry out mass killings in pursuit of this goal are mentally ill. Rather, their actions are the result of a white-power ideology fostered and spread on-line. What is new about how white-power advocates communicate with each other is that some of it now happens on-line. Interaction between racists who never met one another, however, has a long history in the United States. Approximately 4,100 African Americans were lynched between the end of the Civil War in 1865 and the 1960s. The white perpetrators of these lynchings lived hundreds of miles apart and often did not know one another, but they were united in a collective effort to enforce Jim Crow white supremacy in the American South (I use “white supremacist” here because white southerners who carried out lynchings did not, broadly speaking, subscribe to white power as the current movement defines it: the creation of a transnational, Aryan nation of white people living in an all-white world after wiping out non-whites). Lynchings were sometimes public events that drew hundreds or thousands of people with the purpose of “teaching” southern African Americans what would happen to them if they violated the rules of Jim Crow. Southern newspapers ran stories that justified lynchings; perpetrators took pieces of flesh, body parts, and hair from lynching victims as souvenirs and passed them around; and white southerners took lynching photographs, turned them into postcards, and mailed them to friends, family, business associates, and fellow travelers in the white supremacist movement. This racist community building had the goal of creating and maintaining white supremacy and, of course, it all happened without the help of the Internet. Communication, whether on-line or through the more traditional means has played an integral role in fostering and perpetuating racial violence and hatred. If you are a reporter covering this topic – let one of our experts help. Dr. Anthony DeStefanis is an associate professor of history at Otterbein University. He specializes in modern U.S. history with an emphasis on labor and the working class and immigration, race, and ethnicity. Dr. DeStefanis is available to speak with media regarding the history of racial violence in America – simply click on his icon to arrange an interview.
Merriam-Webster Adds New Words for Identity and Race
Merriam-Webster, publisher of language-related reference works, has announced new entries for words that address the complex ways individuals view themselves and others. The publisher has expanded the pronoun they to include this sense: "used to refer to a single person whose gender identity is nonbinary." It's an expansion of a use that is sometimes called the "singular they." Shauna M. MacDonald, PhD, associate professor and co-director of the Gender and Women’s Studies Program at Villanova, says, "On the one hand, Merriam-Webster's addition of the nonbinary use of they should come as no surprise—many English speakers have adopted this usage in recent years, and it is recommended by various groups and resources focused on inclusive language. Language, meaning and accepted use are all ever-changing." "On the other hand," Dr. MacDonald adds, "This shift is more important than it may seem to a casual reader or stickler for a mythical static sense of grammar. That’s because our language (and more broadly, our communication), creates the conditions for what is possible in our world. While none of us need the legitimation of a dictionary to agree upon the meanings of our communication, dictionaries have a legitimizing force, nonetheless. To have added this usage is akin to Merriam-Webster agreeing that (a) nonbinary folks exist and (b) they deserve to be called by their proper identity." Two additional entries added to the dictionary are: a new definition of inclusive, in the sense of "allowing and accommodating people who have historically been excluded" (because of their race, gender, sexuality or ability); and the word colorism, or prejudice or discrimination—especially within a racial or ethnic group—favoring people with lighter skin over those with darker skin.
When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents. “Designing for assisted living environments requires careful consideration of the needs of the residents living there. But really, in that way, it is no different from designing for any population,” said Elise King, assistant professor of interior design in Baylor University’s Robbins College of Health and Human Sciences. Baby boomers would rather live at home or in a residential setting, according to SeniorLiving.org. This will require more locations to have independent and assisted living available. With the baby boomer generation transitioning into retirement, many will require additional care but don’t want to be in nursing homes like their parents. “You should always begin by understanding the users of the space and assessing their needs and requirements,” King said. “And what you’ll find is that across the lifespan, while there are different needs which must be met by various functional requirements, our innate desires are not that different.” 1. Bring outdoors inside by incorporating nature into facility design. One way designers enhance facilities is by incorporating nature into their design and bringing the outdoors inside. At Baylor, Debra Harris, Ph.D., associate professor of interior design — who has researched the impact of health care facility design on patients, families and health care workers — teaches a sustainability course that addresses some aspects of nature in design. “We reinforce all aspects of indoor environmental quality through research activities and through the entire design process,” Harris said. “For years, architects have discussed the concept of organic architecture and more recently, the term ‘biophilic design’ has been used,” King said. “And in the past 30 or so years, we’ve seen a growing body of research that supports what we’ve assumed for a long time, essentially that humans desire a connection with nature and that nature can have a positive impact on health and well-being.” She said one way this can be accomplished is by having ample windows, particularly those that look onto greenspaces or treetops. It also is important to consider that some residents will be using walkers, canes or wheelchairs. Window height should be considered so that all residents can benefit. Another way to incorporate nature into the design is by using natural materials when possible or using materials that have textures or patterns reminiscent of nature. Harris agrees that incorporating nature into a facility’s design is important and beneficial to the residents living there. “Direct access to nature, like gardening or nature walks, and indirect access to nature, through a window, provide real tangible benefits,” Harris said. 2. Access to natural light, as well as artificial light that mimics daylight, provides benefits to seniors that are associated with well-being. Harris said having access to natural light provides benefits associated with well-being, such as reinforcing our natural clock, known as circadian rhythms, which helps with the quality of sleep and may contribute to management of chronic conditions. Designing to provide access to nature through gardening and walking also can increase physical activity and social interactions, she said. Artificial lighting is also an important factor in interior design, especially for seniors. Harris said there are lighting systems that can mimic daylight, changing over the course of the day to support our circadian rhythms, which can lead to an elevated sense of well-being. This may contribute to other aspects, such as social interactions, physical activity, and satisfaction, she said. 3. Designing for all five senses is critical for making a facility feel more like home. King said it’s important to design for all the senses, not just the visual aspect of the facility. She said sound, smell and touch are other critical aspects that need to be taken into consideration to make a facility feel more like a home. “Designers have to use research to understand how we can best address the specific needs of a mature population through design,” King said. “By creating environments that value and support these innate needs — self-actualization, esteem, love and belonging, safety needs and physiological needs — we’re reinforcing a sense of place and hopefully, a sense of home.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and the quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.
Caring for Patients Who Are Prescribed Medical Marijuana
With more than $10 billion in legal sales of marijuana in the United States in 2018, there’s a need to educate healthcare practitioners about how to safely treat and manage patients who are prescribed medical marijuana. According to the Centers for Disease Control, cannabis-based products such as man-made cannabinoid-based medications may help prevent and ease nausea caused by chemotherapy. And for adults with multiple sclerosis-related muscle spasms, short-term use of some man-made and cannabinoid-based medications may improve their symptoms. "Providing care for patients who use medical marijuana is a responsibility all healthcare providers share, and it is therefore imperative to encourage communication between all providers and the patient," says Evelyn Lengetti, PhD, RN, NPD-BC, Assistant Dean of the Continuing Education Program at Villanova’s M. Louise Fitzpatrick College of Nursing. To the best of her knowledge, Dr. Lengetti was the first in the Philadelphia area to host a day-long conference open to nurses, doctors, nutritionists, social workers, lawyers and pharmacists to educate them so they would have a working knowledge of what to expect when patients in their care started using medical marijuana. "Healthcare providers need to have some knowledge of medical marijuana when treating this population of patients," Dr. Lengetti says. "They need to know that cannabis is not FDA approved for any condition and that it is for investigational use only." Dr. Lengetti notes that it's beneficial for healthcare providers to know the different types of cannabis, possible side effects, nutritional challenges, and legal issues that may arise while providing care to patients who have been certified to use cannabis products.
The return on measles and how this once eradicated disease is making an epic comeback
Once long gone and considered a thing of the past – measles is back in America. The childhood disease that was usually easily contained by a simple shot along with vaccinations for mumps and rubella, used to ensure that our communities and the general population enjoyed herd immunity and remained for the most part safe from these once dangerous and highly-contagious diseases. But things have changed, and this year America has set a record … unfortunately taking public health a few steps back along with it. “Less than two weeks ago, the number of measles cases reported in 2019 broke the previous recent annual record, beating 667 cases reported in 2014. At the time, that was the highest number of cases reported since the disease was eliminated in the U.S.” May 06, 2019 – ABC News It’s a two-pronged problem and not so easy to unravel, first of all: Is it a matter of effective communication? Is public health losing the battle to online fake news? Are parents taking for granted the value of vaccinations? Does government need to intervene with mandatory immunizations? As well, there’s the bigger picture to consider… Who isn’t getting vaccinated and why? What’s the risk to the general population? And who are the compromised people who justifiably can’t be immunized and what threat does this pose to them? There are a lot of questions out there as well as a lot of false information – and that’s where our experts can help. Dr. Jessica Smith Schwind researches emerging infectious diseases in global health settings. She is an expert in the areas of epidemiology and disease detection. Dr. Melissa Carrion is an Assistant Professor in Women, Gender and Sexuality Studies and her current research is focused on maternal vaccine refusal and what are the common messages and experiences that influence these decisions. Both are available to speak with media regarding this issue – simply click on either icon to arrange an interview.
Transparency from charities about how funds are used builds trust and increases giving
BLOOMINGTON, Ind. -- Charitable and humanitarian organizations are increasingly tapping into a $30 billion crowdfunding market, not only to raise funds but to build donors' trust by being more transparent, according to research from Indiana University's Kelley School of Business. Certified charities like the American Red Cross regularly use crowdfunding after hurricanes and wildfires. But other, often local, organizations that are quickly created after emergencies can compensate for their lack of government certification by posting frequent updates about how funds are being used. Authors of the paper are Jorge Mejia, assistant professor of operations and decision technologies; Alfonso Pedraza-Martinez, associate professor of operations and decision technologies and Grainger Faculty Fellow; and Gloria Urrea, a visiting scholar of operations and decision technologies. Mejia, the paper's lead author, noted its timeliness in light of several recent fraud cases involving charitable giving, such as the college admissions scandal and questions about the charitable status of politicians' private foundations and religious organizations. "Our paper tackles some of these challenges head on by providing a way to increase the transparency of these organizations online," he said. The paper's findings also have implications for donors, who need to pay attention to how charities are using donations, as shown through regular operational updates and other communication and certification. "Our results indicate that individuals and humanitarian organizations willing to start crowdfunding campaigns benefit from transparency," the researchers said. "As updates have a positive effect on donations, organizations can increase funding by keeping donors informed on a regular basis about the campaign's progress." The process of receiving approval from the Internal Revenue Service as a certified 501(c)(3) tax-exempt organization can take months, long after the immediate needs of a disaster have passed. In the meantime, local organizations accept donations to help with recovery efforts immediately using crowdfunding. "Donations increased both when campaigns provided frequent updates about the work of the charity and when campaigns were certified," the Kelley professors said. "Strikingly, we found that the size of the positive effect derived from operational transparency -- from communications work -- is much greater than the size of the effect of conventional transparency, from being a certified tax-exempt charity. "But not all updates are the same. Operational transparency increases the financial benefits of updates," they added. "Campaign organizers should focus their efforts on posting work-related updates to describe how the campaign is achieving its objective." Researchers collected data from a large online platform for charity crowdfunding and analyzed nearly 108,000 emergency campaigns over a seven-year period. Just over half of the campaigns posted at least one campaign update, and just 9 percent of the campaigns were certified. Each work-related word in updates increased donations on average by $65 per month, while being a certified campaign raised funds on average by $22 a month. The research article, "Operational Transparency on Crowdfunding Platforms: Effect on Donations for Emergency Response," appears online in the journal Production and Operations Management.
