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Grip Strength of Children Gives Clues about Their Future Health, Study Finds

Measuring hand grip can help identify youths who could benefit from lifestyle changes to improve health, Baylor researcher says Adolescents with a strong hand grip — an indicator of overall muscle strength — have better odds of being healthy over time, according to a two-year study of 368 elementary school children. While other studies have shown that muscle weakness as measured by grip strength is a predictor of unhealthy outcomes — including cardiovascular and metabolic diseases, disability and even early mortality — this is the first to do so for adolescent health over time, a Baylor University researcher said. “What we know about today’s kids is that because of the prevalence of obesity, they are more at risk for developing pre-diabetes and cardiovascular disease than previous generations,” said senior author Paul M. Gordon, Ph.D., professor and chair of health, human performance and recreation in Baylor’s Robbins College of Health and Human Sciences. “This study gives multiple snapshots over time that provide more insight about grip strength and future risks for developing diabetes and cardiovascular disease,” he said. “Low grip strength could be used to predict cardiometabolic risk and to identify adolescents who would benefit from lifestyle changes to improve muscular fitness.” The study — "Grip Strength is Associated with Longitudinal Health Maintenance and Improvement in Adolescents" — is published in The Journal of Pediatrics. It was conducted by researchers at Baylor University, the University of Michigan and the University of New England. Students tracked in the study were assessed in the fall of their fourth-grade year and at the end of the fifth grade. Using the norms for grip strengths in boys and girls, researchers measured the students’ grips in their dominant and non-dominant hands with an instrument called a handgrip dynamometer. Researchers found that initially, 27.9 percent of the boys and 20.1 percent of the girls were classified as weak. Over the course of the study, boys and girls with weak grips were more than three times as likely to decline in health or maintain poor health as those who were strong. Researchers also screened for and analyzed other metabolic risk factor indicators, including physical activity, cardiorespiratory fitness, body composition (the proportion of fat and fat-free mass), blood pressure, family history, fasting blood lipids and glucose levels. “Even after taking into account other factors like cardiorespiratory fitness, physical activity and lean body mass, we continue to see an independent association between grip strength and both cardiometabolic health maintenance and health improvements,” Gordon said. While much emphasis has been placed on the benefits of a nutritious diet and aerobic activity, this study suggests that greater emphasis needs to be placed on improving and maintaining muscular strength during adolescence. If someone with a strong grip develops an even stronger grip, “we don’t necessarily see a drastic improvement in that individual’s health,” Gordon noted. “It’s the low strength that puts you at risk. “Given that grip strength is a simple indicator for all-cause death, cardiovascular death and cardiovascular disease in adults, future research is certainly warranted to better understand how weakness during childhood tracks into and throughout adulthood,” he said. “Testing grip strength is simple, non-invasive and can easily be done in a health care professional’s office. It has value for adults and children.” *An estimated 17.2 percent of U.S. children and adolescents aged 2 to 19 years are obese and another 16.2 percent are overweight, according to the National Center for Health Statistics. Excess weight carries a greater lifetime risk of diabetes and premature heart disease. While the World Health Organization and the U.S. Department of Health and Human Services recommend that youths perform at least 60 minutes of moderate to vigorous physical activity daily — including vigorous activity at least three days a week — fewer than a quarter of U.S. children do so, according to a report by the nonprofit National Physical Activity Plan Alliance. ABOUT THE STUDY The data source was the Cardiovascular Health Intervention Program (CHIP), supported by a subcontract from the Children’s National Medical Center in Washington, D.C., which was funded from The Clark Charitable Foundation. Co-researchers were lead author Mark D. Peterson, Ph.D., assistant professor, University of Michigan Department of Physical Medicine and Rehabilitation in Ann Arbor, Michigan; Baylor graduate Sonja Smeding, B.S. (Biology), ’18; and Paul Visich, Ph.D., professor and chair, University of New England’s Department of Exercise and Sport Performance in Biddeford, Maine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, which serves as a compass for the University’s future. The anchor academic units that form the new College – Communication Sciences and Disorders, Family and Consumer Sciences and Health, Human Performance and Recreation – share a common purpose: improving health and the quality of life. The College is working to create curricula that promote a team-based approach to patient care and establish interdisciplinary research collaborations to advance solutions for improving the quality of life for individuals, families, and communities. For more information visit Robbins College of Health and Human Sciences.

4 min. read

The next threat to election meddling? Brain Hacking

Almost 15 percent of Americans have reported changing their opinion on political or social issues because of a social media post, according to a recent Pew Research Center survey. “What if, immediately before spreading polarizing social media posts, our adversaries flashed subliminal images known to induce a type of anxiety called state anxiety? Evidence suggests people would perceive those posts in a more emotional way. Those images could, in turn, influence their voting behavior,” said Dr. Jay Heslen, an expert in intelligence and cybersecurity policy and assistant professor of political science with a joint appointment in the Katherine Reese Pamplin College of Arts, Humanities, and Social Sciences and the School of Computer and Cyber Sciences at Augusta University. “Successfully manipulating the cognition of a few thousand people in order to influence their perception of events could be enough to change the result of an election.” Heslen’s current research project focuses on whether exposure to certain visuals or sounds, including subliminal prompts, can induce a negative emotional arousal on people. He’s interested in learning whether that emotional state, called state anxiety,  can then influence behavior in a specific, predefined way – a concept he calls neurocognitive hacking. Although research using subliminal prompts is not new and has had mixed results, Heslen’s approach is novel. He uses a specific kind of visuals previously shown to trigger people’s unconscious discriminatory behaviors toward outsiders. “Neurocognitive hacking could potentially be used as a weapon in cyberwarfare,” said Heslen, who worked as an intelligence officer with the Defense Intelligence Agency and the United States Air Force for more than 20 years, specializing in combatting terrorism, counterintelligence and strategic cyber intelligence. “We need to study these capabilities not only for our own understanding but to create sound policies and countermeasures to defend ourselves against others who may use them on us.” With 68 percent of Americans on Facebook and 73 percent on YouTube, according to another Pew Research Center survey, neurocognitive hacking could be a national security problem, Heslen said. “As we advance our understanding of the brain and its processes, including how to manipulate it, we will need to provide neurocognitive cybersecurity to people who use information and communication technologies,” Heslen said. “This will be especially true as we spend more time in virtual worlds.” Heslen is available to discuss: ·       How neurocognitive hacking can influence people’s behavior ·       Why neurocognitive hacking is a powerful weapon of cyberwar ·       What kinds of policies should the government create to protect itself and its citizens from neurocognitive hacking Heslen is a Lieutenant Colonel in the United States Air Force Reserve and has served in military operations on four continents to include humanitarian relief operations in Mozambique and South Africa as well as an operational tour in Afghanistan. In his capacity as a reservist, he is currently assigned to the National Intelligence University pursuing an advanced degree in strategic intelligence. Contact us to schedule an interview with Dr. Heslen or learn more about his expertise.

Jay Heslen, PhD
2 min. read

Ethics Quandary? Women in PR More Apt to Seek Allies Before Giving Execs Advice

Women in public relations are more likely than men to seek allies and form coalitions before they give ethics counsel to senior leaders, while men are more likely to rely on presenting research, according to a Baylor University study. The study also showed that while senior public relations executives in the study overall tend to use “rational approaches,” such as research, case studies and appeals about what is right and lawful, success depends on building relationships with colleagues in other departments so that they have backup when ethical issues arise. “A PR person can be the conscience, but are they listened to? Are they respected? Are they at the table?” one woman said. “You can be doing everything right, but if nobody is listening to you, it really doesn’t matter a whole lot. Except that you can sleep at night.” The study — “The Use of Influence Tactics by Senior Public Relations Executives to Provide Ethics Counsel” — is published in the Journal of Media Ethics. The article highlights the need for younger PR practitioners to seek out senior PR executives as mentors before and during confrontation of ethics issues, said lead author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences and author of the book “Public Relations Ethics: PR Pros Tell Us How to Speak Up and Keep Your Job.” “What inspired us to conduct this research were findings from a study I conducted in 2016 with Millennials working in public relations,” Neill said. “Survey results indicated that Millennials did not feel prepared to provide ethics counsel, were unlikely to speak up and did not even expect to face ethical dilemmas. We decided to conduct this study to instruct them how to do this effectively based on the experiences of senior executives working in our industry.” Researchers conducted through in-depth interviews with an elite selection of 55 public relations executives, many of them with Fortune 500 companies. They included members of the *Public Relations Society of America (PRSA) College of Fellows and The Arthur W. Page Society, with the combined sample averaging 33 years in PR. They represented 19 states and industries including government, healthcare, telecommunications, financial services and energy. Interviewees discussed ways to exert influence, ethics training and whether they are of value as an ethics counselor. “Some see it as being of little use; some recommend the PR practitioner take a modest role in encouraging consideration of ethics among multiple leaders,” Neill said. But others felt strongly that they should be an “organizational conscience” when they think company actions might pose an ethical dilemma with troubling consequences. One reason to do so is that without “boat-rocking” with straightforward tactics   an organization, some may turn outside the company by whistleblowing or leaking information to stakeholders, media or government officials. “Our study found that building relationships was critical for practitioners to ensure that other executives would listen to and respect their counsel,” Neill said. “That doesn’t mean they always won the debate, but relationship building has to do with building respect and trust.” While the interviewees’ most common approach to influencing was rational, followed by coalition-building, “some said they relied on persistence and assertiveness if they felt an issue was so objectionable they could not stay silent,” Neill said. “A few people turn to ingratiation, such as flattery.” When it comes to differences in how genders approach the role of ethics counselor, one reason women may recruit allies is that they tend to be outnumbered by men in the boardroom, Neill said. One woman said that “Going in force can help your case. But sometimes it can backfire . . . you know, if somebody wants to kill the messenger. But if several people come to you with the same messaging, I think you take notice.” Another woman said that she was “reprimanded for being so forthright. So, I didn’t do it that way anymore.” Some women were wary of using emotional appeals. Because of stereotypes about women being emotional in the workplace, “I probably erred in the other direction,” one woman said. Men, meanwhile, were more likely to prefer informational sources of power such as research and case studies, Neill said. But both genders said they ask questions, discuss, listen, share alternatives or solutions and recommend. A few men and women used more confrontational descriptions, such as saying, “We absolutely put our foot down” and “Tell them it’s wrong.” But in the case of women, “some of these more confrontational accounts were used in connection with allies or coalitions,” Neill said. In a few cases, men and women gave examples of resigning accounts or refusing to accept new clients if they decided the client’s business was not worth the ethical cost. Many interviewees said they had received ethics training through PRSA. A few said they had received training through their employer, college courses, personal study and mentors. A few pointed to their religious upbringing. Some of the more common ethics issues centered around communication, such as open disclosure of information, inaccurate information or sending fake letters to an editor. But others were business challenges, such as abusive behavior toward subordinates, misuse of public funds, smear campaigns and conflicts of interest. Neill said that because the study was limited to 55 individuals, a larger study and surveys of senior PR executives in other nations would be valuable. She and a colleague next plan to study to women’s leadership experiences. *PRSA College of Fellows is an exclusive group of approximately 350 senior professionals, each with a minimum of 20 years of experience in PR, Accreditation in Public Relations and recognition for distinguished careers. The Arthur W. Page Society is open by invitation to chief communications officers of Fortune 500 corporations and leading nonprofit organizations, chief executive officers of PR agencies and senior professors from business and communications schools. The study was funded by The Arthur W. Page Center for Integrity in Public Communication and supported by the PRSA Board of Ethics and Professional Standards and PRSA College of Fellows. Co-author is Amy Barnes, associate professor in the School of Mass Communications at the University of Arkansas at Little Rock and co-author of “Public Relations Ethics: PR Pros Tell Us How to Speak Up and Keep Your Job.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, with 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.

Marlene Neill, Ph.D.
5 min. read

Just how vulnerable are older Americans to getting hooked on opioids?

It’s a problem that most don’t commonly associate with seniors, retirees and older adults – being hooked on opioids. But it is a problem in America and it’s growing at a frightening pace. According the article attached: ‘Researchers involved with the University of Michigan’s National Poll on Healthy Aging polled a nationally representative sample of 2,000 Americans, aged 50 to 80, about what their health-care providers talked about when prescribing opioid medication to them. In the past two years, 589 said they filled an opioid prescription. This group knew how often to take the medication, but the majority didn’t recall their doctors or pharmacists talking about the risk of addiction, the risk of overdose, or what to do with leftover pills. About 40 percent said their doctors didn’t talk to them about the side effects of opioid use or guide them on when to cut back on pain medications.’ That is a staggering and scary scenario? But what can be done? Is it simply about better communication and information? Or do stronger restrictions and regulations need to be put in place to limit the opportunity for vulnerable seniors to become addicted? As America struggles to battle the opioid epidemic – are seniors another layer of addicts that could compound this situation? There are a lot of questions and that’s where the experts from can help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Marc is available to speak with media regarding this growing issue. Simply click on his icon to arrange an interview. Source:

2 min. read

CFOs & earnings misrepresentation

The quality of a company’s earnings is determined by controllable factors, such as internal controls and corporate governance, and noncontrollable factors, such as industry and economic conditions. But CFOs also have considerable influence over the communication and presentation of those earnings. In a new research study, Ilia Dichev, Goizueta Foundation Chair, professor of accounting, and coauthors John Graham (Duke U), Campbell R. Harvey (Duke U), and Shiva Rajgopal (Columbia U) note that discretion in accounting methods allows CFOs to misrepresent earnings. CFOs are motivated to misrepresent earnings in order to increase stock price and meet earnings targets, as well as boost their own compensation and career profile. The authors conducted a survey of 375 CFOs to explore their definition of earnings quality and ways to determine earnings misrepresentation. The authors concluded that “in any given period, a remarkable 20% of companies intentionally distort earnings, even while adhering to GAAP (generally accepted accounting principles).” The study found a number of red flags for earnings misrepresentation, including “a lack of correspondence between GAAP earnings and cash flows from operations, and unexplained deviations from peer and industry norms.” Source:

Without trauma treatment programs, the effect of the forcible separation on these migrant children will be debilitating and cause them life-long harm.

"Forcible separation of families inflicts severe trauma on children and parents. The bond between caregiver and child is critical for the child’s sense of safety and well-being. When that bond is interrupted through a violent or forcible separation, the child experiences severe neurobiological stress causing the child to feel intense fear, helplessness, or horror. Such stress is particularly acute for children who have experienced other traumas, such as witnessing violence, sexual abuse, or forced detention, which are common experiences for migrant children fleeing violence and persecution. Prolonged exposure to such stress has a debilitating effect on children even after the particular traumatic event is over. Children separated from their parents exhibit the behaviors detailed above typical of children experiencing the symptoms of traumatic stress. They can suffer anxiety, sleep disturbances, emotional changes such as aggression, withdrawal, and fear. They also suffer difficulties in reasoning, thinking, learning, and communication, and a decline in educational achievement." Source:

‘Internet’ Presidents and the evolving art of communicating

There’s no question the first four presidents of the internet age are different, but Bill Clinton, George W. Bush, Barack Obama and Donald Trump share one thing in common: They have emphasized their personal character to win office and to fight back against critics. In his new book Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump, University of Mary Washington Political Science Professor Stephen J. Farnsworth examines how presidents sell themselves and their policies in an ever-expanding and sometimes precarious media environment. “Character conversations are ideal for a modern media system that gives rise to short-attention-span politics,” said Farnsworth, a sought-after political commentator who has spent decades researching presidential communications and the media. “They also serve the politicians’ interests, as constantly distracted news consumers may not remember when politicians said one thing yesterday and a different thing today, much less punish them for inconsistency. With the various modern media cocoons that exist today, a person may never hear a president called to account for a comment that turned out to be false.” Dr. Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on presidential politics, he is available to speak with media regarding this issue. Simply click on his icon to arrange an interview. Source:

Stephen Farnsworth
1 min. read

Baylor Professor, Public Relations Ethics Expert Shares Thoughts on Resignation of ICE Spokesman

James Schwab, spokesman for the U.S. Immigration and Customs Enforcement (ICE) in San Francisco, recently resigned his position -- alleging that Trump administration officials, including U.S. Attorney General Jeff Sessions, made false public statements after the agency’s recent Northern California sweep to arrest undocumented immigrants. Marlene Neill, Ph.D, APR, an expert on public relations ethics and coauthor of the new book "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job," said it's incredibly challenging for PR professionals when they feel their integrity is at stake or when they are at odds with their supervisors. If Schwab's accusations are founded, Dr. Neill said she feels he made the best decision. "I applaud James Schwab for his moral courage and willingness to stand firm in his values despite a high personal cost. From news accounts, it appears he tried to persuade other executives to be more forthright and truthful in their communication, but was unsuccessful in his efforts. That left him no choice but to resign. In our new book, we discuss different persuasive approaches senior executives can use to advocate for ethical communication. However, when those efforts fail, it leaves communication executives with few options to maintain their integrity. That is why it is so important to have a personal crisis plan." Dr. Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating Committee, which selects national board officers in 2012; and was appointed to the Board of Ethics & Professionals Standards in January of 2013. Dr. Neill is available to comment. Source:

Marlene Neill, Ph.D.
2 min. read

Presidential Rhetoric Expert Shares Thoughts on Bush's Speech

Presidential rhetoric expert Martin J. Medhurst, Ph.D., Distinguished Professor of Rhetoric and Communication and professor of political science in Baylor’s College of Arts & Sciences, is quoted in this article about speeches given last week by two former U.S. presidents and a former presidential candidate that warned of the dangers to the nation and the world if divisive politics continues to cleave the American electorate into thoughtlessly hostile warring camps. “They ... talk about American ideals, they ... talk about the story of America, the American creed and the need to reinvigorate democracy and continue to be the exemplar to the world of democratic values,” Medhurst said. Source:

1 min. read

Baylor Public Relations Expert: Millennials in PR Feel Unprepared to Offer Companies Advice on Moral Dilemmas at Work

Millennials who are pursuing careers in public relations do not feel prepared to offer advice on ethics to their companies — and in fact, they do not expect to face ethical dilemmas at work, according to a Baylor University study. Millennials or Generation Y — generally identified as people born between 1981 or 1982 through 2000 — are projected to make up one third to one half of the country’s workforce by 2025. They will shift from being “doers” to being “deciders” in businesses, and their ethical compass will set the course for subsequent generations of public relations professionals, said study author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences. “The study findings about lack of ethical readiness are a cause for concern,” Neill said. “If Millennials don’t feel equipped, they may be misled by their superiors or used as instruments of unethical behavior.” Without mentoring or training, they must learn by trial and error. Researchers found that factors that have a positive impact on Millennials readiness to face ethics issues include ethics training in college, workplace training, training through professional associations and mentoring by someone inside or outside their organization. But while the majority (74 percent) had received ethics training in college, most had not received training in the workplace through such methods as videos, handbooks and learning modules; or through a professional organization such as PRSA. Besides lacking confidence, most appear to be overly optimistic that they will not have to confront such common dilemmas as truthfulness in communication, altering researching results, working with questionable clients or blurring of personal and professional speech online, Neill said. Source:

Marlene Neill, Ph.D.
2 min. read