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Baylor Professor, Public Relations Ethics Expert Shares Thoughts on Resignation of ICE Spokesman
James Schwab, spokesman for the U.S. Immigration and Customs Enforcement (ICE) in San Francisco, recently resigned his position -- alleging that Trump administration officials, including U.S. Attorney General Jeff Sessions, made false public statements after the agency’s recent Northern California sweep to arrest undocumented immigrants. Marlene Neill, Ph.D, APR, an expert on public relations ethics and coauthor of the new book "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job," said it's incredibly challenging for PR professionals when they feel their integrity is at stake or when they are at odds with their supervisors. If Schwab's accusations are founded, Dr. Neill said she feels he made the best decision. "I applaud James Schwab for his moral courage and willingness to stand firm in his values despite a high personal cost. From news accounts, it appears he tried to persuade other executives to be more forthright and truthful in their communication, but was unsuccessful in his efforts. That left him no choice but to resign. In our new book, we discuss different persuasive approaches senior executives can use to advocate for ethical communication. However, when those efforts fail, it leaves communication executives with few options to maintain their integrity. That is why it is so important to have a personal crisis plan." Dr. Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating Committee, which selects national board officers in 2012; and was appointed to the Board of Ethics & Professionals Standards in January of 2013. Dr. Neill is available to comment. Source:
Presidential Rhetoric Expert Shares Thoughts on Bush's Speech
Presidential rhetoric expert Martin J. Medhurst, Ph.D., Distinguished Professor of Rhetoric and Communication and professor of political science in Baylor’s College of Arts & Sciences, is quoted in this article about speeches given last week by two former U.S. presidents and a former presidential candidate that warned of the dangers to the nation and the world if divisive politics continues to cleave the American electorate into thoughtlessly hostile warring camps. “They ... talk about American ideals, they ... talk about the story of America, the American creed and the need to reinvigorate democracy and continue to be the exemplar to the world of democratic values,” Medhurst said. Source:
Millennials who are pursuing careers in public relations do not feel prepared to offer advice on ethics to their companies — and in fact, they do not expect to face ethical dilemmas at work, according to a Baylor University study. Millennials or Generation Y — generally identified as people born between 1981 or 1982 through 2000 — are projected to make up one third to one half of the country’s workforce by 2025. They will shift from being “doers” to being “deciders” in businesses, and their ethical compass will set the course for subsequent generations of public relations professionals, said study author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences. “The study findings about lack of ethical readiness are a cause for concern,” Neill said. “If Millennials don’t feel equipped, they may be misled by their superiors or used as instruments of unethical behavior.” Without mentoring or training, they must learn by trial and error. Researchers found that factors that have a positive impact on Millennials readiness to face ethics issues include ethics training in college, workplace training, training through professional associations and mentoring by someone inside or outside their organization. But while the majority (74 percent) had received ethics training in college, most had not received training in the workplace through such methods as videos, handbooks and learning modules; or through a professional organization such as PRSA. Besides lacking confidence, most appear to be overly optimistic that they will not have to confront such common dilemmas as truthfulness in communication, altering researching results, working with questionable clients or blurring of personal and professional speech online, Neill said. Source:
Baylor Presidential Rhetoric Expert Featured in USA TODAY re: Scalise, GOP shooting
Martin Medhurst, Ph.D., Distinguished Professor of Rhetoric and Communication, is featured in this USA TODAY story regarding the role of rhetoric in the shooting of House Majority Whip Steve Scalise (R-LA) and four others. Medhurst, a renowned expert on presidential rhetoric and political communication, helped put into historic context the role of violent and divisive rhetoric in American history. "You can go back to the election of 1800 between Jefferson and Adams and find a whole lot of quite outrageous statements made on both sides," he told USA TODAY. "The same is true throughout American political history. We had one guy, [Charles] Sumner, who was caned on the floor of the Senate and almost killed. We have a long history of violence in this country, both rhetorical and otherwise." "I think what has changed in the 21st century is the nature of the different media of communication and especially the rise of social media, where people apparently believe that they can pretty much say anything," he said. Source:
Kennesaw State political science professor Kerwin Swint says that while Trump may not want to use his new Twitter handle when it is handed to him on inauguration day, he believes that Trump is setting up a war on traditional media that is unusual in its intensity and apparently strategic in nature. "He is trying to de-legitimize the media, and use social media to communicate directly with the American people. Trump is using Twitter the way FDR used radio - go over the heads of the mass media and communicate your message directly to the American people. Why would he stop?" said Swint, who explores the use of social media in political communication. Swint, who wrote the book, "Mudslingers: The 25 Dirtiest Political Campaigns of All Time" is now working on his newest book which will delve deep into the political nastiness of the historic Trump - Clinton election. Source:
