Experts Matter. Find Yours.

What Coronavirus Means for the Workplace

As the World Health Organization (WHO) has declared the coronavirus (COVID-19) a pandemic, organizations, schools and large public events have been scrambling in an effort to figure out what will happen next.  But what if your employer doesn't have a formal work from home (or remote) policy? "Given that a high percentage of families have two working parents, managers need to understand that their usual expectations for productivity are going to have to adjust," says Narda Quigley, PhD, professor of management in the Villanova School of Business.  In addition, it will be a completely different dynamic for the manager-employee relationship. Deadlines and tasks will need to be fluid in a more virtual workday, Dr. Quigley says.  "It is impossible to expect that there wouldn't be an extreme impact on the processes that organizations depend on for day-to-day functioning, and so the goals have to change accordingly. Productivity goals and expectations probably need to be tabled (or at least dramatically decreased) until more about COVID-19 is understood. The organizations that are able to be nimble in the face of an unknown and developing situation, yet understanding of the urgency of public health directives and the needs of their employees, will emerge from this situation with valuable experience that may help them weather the next unexpected situation." Dr. Quigley also notes that women may be negatively impacted by an extended work from home period.  "As work transitions to the home sphere, one question to consider is whether this disruption will have a longer-term adverse impact on the careers of women, rather than men. Given the continued prevalence of traditional gender roles and expectations around caretaking in many American families, women will likely be expected to focus less on work when they are working from home, particularly if they have children at home or individuals in their families who are sick.  "Upon transitioning back into their regular working lives, women may find themselves further than ever from their next promotion. Organizations must be cognizant of this and understand that there are likely 'hidden' ways that women are contributing to their ongoing ability to operate—and without this activity, their ability to continue with business-as-usual would grind to a halt. However, this would require a fundamental, culture-wide rethinking of how we value what stands as work in this society, as American cultural norms are so strongly gender-specific."

How online options are ensuring COVID-19 doesn’t impede education and learning

As schools and academic institutions across America prepare to react to the COVID-19 outbreak, the likely scenario is students will be going online to continue their studies. But that's okay since the world has transformed with the internet and social media, and remote work and telecommuting have increased 159% since 2005.  Though a safe and excellent alternative – there are some aspects that need to be considered to ensure studies are delivered effectively. Christine Greenhow is an Associate Professor of Educational Technology and Educational Psychology at Michigan State University – she was able to offer her expert insight on some popular questions that are being asked. When it comes to remote teaching and learning, will using a Learning Management System (LMS) be enough? Using a Learning Management System (LMS) like Blackboard will not be enough. To fully engage students in remote teaching and learning, educators cannot simply take an existing class and put it online; effective remote teaching and learning requires revisiting your goals for students’ learning and classroom culture and considering how using the online technologies available to you can help you meet, or even re-imagine and improve on those goals.  For instance, maybe your goals are to give students multiple opportunities to practice skills they need to be successful in future work places—skills like collaboration, public speaking, writing, and socio-emotional skills like establishing and maintaining positive relationships—all within a fun, cohesive, and supportive classroom culture. What are some other resources and technologies that may be useful for teachers, students, and parents? Widely available social media as well as robot technologies are two technologies that can be especially useful for teachers, students, and parents when teaching and learning move online. Our work at Michigan State University’s College of Education has found that using social media for education has several benefits, such as enhancing students’ collaboration, community building, writing and active learning. For instance, in one study, using Facebook as the site for students’ debate of contemporary science issues enhanced their collaborative learning over other online settings. In another study, students’ use of social media was associated with their increased sense of belonging to peers and others, which is important because when students feel connected to their classmates and teachers they tend to be more engaged and perform better in school. In my own classes at Michigan State, I teach on-campus and online students in the same class period as well as asynchronously online when we are not meeting. I integrate social media in my teaching for various purposes; it helps me get to know my students, stay connected when we are apart, connect what we are learning to a wider network of people and resources, and provide a playful space for students to practice essential skills. Will school closings necessarily reduce the capacity of educators to teach their students? School closings do not necessarily have to reduce the capacity of educators to teach their students. If teachers have adequate and timely support for reflecting on their goals for student learning, considering the technologies available to them and how their capabilities align (or not) with these goals, and for designing lessons where there is a good match, they can be as -- or perhaps even more successful -- in their teaching. School closings could provide teachers with the opportunity to tackle some of their persistent teaching problems, re-thinking what is not working and redesigning their approaches to take advantage of the capabilities of technologies like social media and robots. On the other hand, teachers will need help and support at the school and district level. Effective remote teaching often requires more organization up front and ensuring that materials are readily available and accessible to the full range of learners will be key. In addition, tech support in the form of colleagues and others who can help not just trouble-shoot but think through technology integration and pedagogy will be vitally important. Are you a journalist looking to learn more – then let us help. Christine Greenhow is an Associate Professor of Educational Technology and Educational Psychology at Michigan State University and is a leader in the areas of educational technology, where she studies learning and teaching in social media contexts and innovative teaching online with the goal of improving theory, practice and policy in K-12 and higher education. A former public high school teacher, Greenhow is the winner of MSU’s Teacher-Scholar Award for teaching and research excellence and the AT&T award for Innovative Teaching with Technology. She has taught in face-to-face, online, and hybrid formats since 2012. She is available to speak with media regarding this topic – simply click on her icon to arrange an interview.

Entrepreneurship expert: New Americans vital to U.S. economy

In the United States, there is a long history of marginalized communities being extremely entrepreneurial. These communities were driven, in large part, by the desire to meet their own ethnic, religious, and cultural needs, according to Christine Beech, D.M., the Dr. Jon and Betty Kabara Endowed Chair in Entrepreneurship and Innovation at Saint Mary’s University of Minnesota.  In the mid-19th century, more than 100 hospitals were founded by the Jewish community to fight anti-Semitism in medical school appointments and meet patient needs of having kosher options during the hospital stay.These opportunities were not available in the existing network of mainstream hospitals.  Similarly, in the beginning of the 20th century, Irish Catholic immigrants began establishing a network of parochial elementary schools as a way to preserve their faith and culture and allow children to learn about their faith in school, Dr. Beech said. These two initiatives, led by immigrant groups, helped establish networks of schools and healthcare institutions that served a social good in their communities while generating jobs and stimulating the economy. In addition, there is a long line of entrepreneurs in the African-American community who combatted racial discrimination through new businesses because they were marginalized from the mainstream economy, Dr. Beech said. Examples of these entrepreneurs include Madam C.J. Walker, who invented a line of hair care products to serve the needs of her community, and Charles Clinton Spaulding, who developed the largest African-American business in the early 20th century specifically serving the insurance needs of the African-American community. In modern times, one of the largest marginalized communities in the U.S. is comprised of new Americans, many of whom are immigrants and have developed culturally responsive businesses.  Although current policies are set in place to curtail U.S. immigrants, it is important to remember that the country could potentially lose an entire segment of the population that has been vital to the economy, Dr. Beech said. Beech pointed to a 2015 study from the Kauffman Foundation which mentioned that 40% of the Fortune 500 in 2010 were companies founded by an immigrant or the child of an immigrant. Nearly 30% of all new businesses started in 2014 were started by immigrants, Dr. Beech said, according to a related study from the same foundation. “We've been able to see constant growth and diversity within our economy that's been very healthy for us,” said Dr. Beech, who also serves as the executive director of the Kabara Institute for Entrepreneurial Studies at Saint Mary’s. “There's a narrative that says that the immigrant community is coming here to find work. But in fact, when we look at the data, a significant portion of them are actually creating jobs and starting businesses.” Dr. Beech added three primary reasons for these continued statistics indicating significant immigrant entrepreneurship: The drive to be independent A desire to meet their communities culturally specific needs A response to societal biases that hinder success within the mainstream workforce “Those migrant communities often develop their own businesses, almost like a subset of the economy, where they can't be marginalized, where they're actually taking charge of their own economic well-being,” said Dr. Beech.  When it comes to knowing the overall impact of the immigration policies on the economy, there will be a natural lag in the data — possibly as long as five years — given how much time it typically takes for immigrants to establish businesses after arriving in a new country, Dr. Beech said.  Are you a journalist covering this topic and interested in an interview? That’s where we can help. Christine Beech, D.M., has had a career that encompasses academics, entrepreneurship, military service, and consulting. She has been a faculty member in the business department at Saint Mary’s University since 2017 and is the executive director of the Kabara Institute for Entrepreneurial Studies. Before joining Saint Mary’s University, Dr. Beech owned her own consulting business in the Washington, D.C., area for many years. Before that, she worked as a corporate entrepreneur where she led the development of a multimillion-dollar business line for a global consulting firm. Dr. Beech is an expert in entrepreneurship, social entrepreneurship, and women entrepreneurs. She is available to speak with the media. To arrange an interview with her, simply click on her photo below to access her contact information.

Social Media Spaces Can Be Instruments of God’s Unconditional Love, Theologian Says

Being 'always on' can be a source of anxiety or sorrow, but it also can be a way to strengthen faith, Baylor author says Many of us are “always on” — scrolling through social media, checking email or searching the web, says author Angela Gorrell, Ph.D., assistant professor of practical theology at Baylor University’s George W. Truett Theological Seminary. In her book “Always On,” she writes about how social media spaces can be instruments of God’s unconditional love — but also sources of anxiety, jealousy and depression. With the arrival of 2020 — and its potential for change for the better — she discusses in this Q&A some tools for understanding social media and enabling Christian communities to address its use in constructive ways. Q: From your perspective as a practical theologian, are the social media strategies you recommend aimed solely at people of faith? Dr. Gorrell: Practical theology takes different forms. Ultimately, I aim to write about issues — like social media — that matter to people and shine the light of the Gospel on them. I also research and write about theology and faith in practice, how people express and perform their values, hopes and beliefs through practices, rituals, disciplines, activities, relationships, work—through their way of life. While I write about social media from a Christian perspective, much of what I have written about using social media mindfully and having “interested conversation” about media is applicable to people from a variety of religious and philosophical perspectives. Q: There is much talk about how people spend too much time on social media, to the point of ignoring family and friends when in their presence. How much is too much? And what problems can this create for people? Dr. Gorrell: The most important thing for people to realize is that how you spend time online is more important than how much time you spend online. There are a variety of issues that “passive,” unintentional, unregulated, time online can extend and nurture. I say extend because all of these issues can also be in-person issues. For example, empathy burnout, depression, anxiety and jealousy. We often encounter an enormous amount of suffering online. The amount of suffering and the velocity of these encounters — and rapidly seeing multiple examples back to back in articles or our newsfeeds — can nurture empathy burnout. We can become numb to the suffering we see online and take in but do nothing about it or think very little of it. Likewise, being on social media and passively scrolling through people’s status updates, tweets and stories for unbounded sets of time and looking at copious amounts of content but never replying, messaging, posting or sharing has been linked to depression and anxiety. Similarly, passive following, which is following people closely that we do not know (e.g., celebrities) or people we do not see regularly in person (e.g., high school friends) has been linked to jealousy, which can negatively impact how we perceive ourselves and our lives . . . When we see someone a lot in person or talk to them regularly by phone, we know that their lives have a lot more going on than what they are sharing online. Q: What strategies do you suggest help people use social media wisely? Dr. Gorrell: The goal is meaningful participation. I encourage people to limit passive scrolling and following as much as possible. Create something and share it online. Join conversations. Reply to people’s statuses rather than just clicking emojis. When you see that someone is celebrating, share their joy in a significant way. Share it as your status with a note of congratulations or text them or call them. When you notice someone is mourning, message them. When you encounter suffering online, stop scrolling and do something in response. Get offline, take a walk and pray about this suffering. Give money to an organization that is relieving this suffering. Find other articles and educate yourself on the issue. Learn more about how to help or how to invite other people to care. Q: Any suggestions as to how and where people might create a space to ask and answer questions about social media use? Dr. Gorrell: Asking powerful questions about people’s online experiences that encourage storytelling and helping each other think about new media can happen around the dinner table, in a church small group or on a road trip in the car. When family and friends ask each other about one another’s lives, we can include asking questions about and discussing social media experiences. We can ask curious, open-ended questions without simple yes or no answers like: 1. How do you make decisions about what to respond to online? 2. Have you ever been frustrated or sad about new forms of technology? What causes frustration or sadness for you? 3. When have you had a joyful experience online? Could you describe a time when you felt heard, affirmed or understood online? 4. How does social media help you love God and others and/or prevent you from loving God and others? 5. When have you had a painful experience online? Could you describe a time when you felt unheard, bullied, left out or misunderstood online? 6. What are the top two feelings you experience when using social media, and why do you think this is so? Q: How can we do a better job of using social media? Dr. Gorrell: Develop a rhythm for life with your friends or family that specifically addresses technology — when you will use it and for what purposes, when you will not use it, what boundaries you will have. Using social media constructively requires intentionality. I encourage people to find times in their week or month or year to not use devices and social media and to write down their plan on a calendar. A college student told me that he and his friends put all their phones in the center of the table at restaurants and say that the first person to pick up their phone during dinner pays the entire bill. Since they started this ritual, no one has picked up a phone during dinner. Practices like these help people to be present to people they are with in person. It is a great idea to put all devices away at night one to two hours before bed so minds and bodies can get prepared for sleep. I know families that have a basket for this purpose in their homes. I especially encourage parents to make sure children under 18 do not have a device in their room during sleeping hours so they can get adequate rest. I invite people to consider turning off notifications from all social media platforms and email and only check apps and email at a certain time each day. It is also important to have a plan for difficult moments and conversations online. What will you do when you get angry, disagree with someone else or feel depressed about your life or feel left out? What will you do next? It is equally important to think about what you will use social media for. How can you use social media to love people well, truly stay connected to people, expand your thinking on certain subjects, remain humble and open to being corrected, and nurture your creativity and increase your compassion? How might meaningful participation online support goals like these? ABOUT ANGELA GORRELL Angela Gorrell, Ph.D., assistant professor of practical theology at Baylor’s Truett Seminary, is the author of “Always On: Practicing Faith in a New Media Landscape,” which addresses the perils and possibilities of Christian faith in an era of massive technological change. She also is writing a book that addresses America’s crisis of despair, illuminated by its suicide rates and opioid addiction, and describes joy as the counteragent to despair. Gorrell earned a bachelor’s degree in youth ministry from Azusa Pacific University and an M.Div. and Ph.D. from Fuller Theological Seminary. She came to Baylor from the Yale Center for Faith and Culture at Yale Divinity School, where she developed relationships with more than 250 scholars from roughly 150 institutions on four continents while managing metrics and evaluation for the project. She has more than 14 years of experience in congregational and parachurch ministry, including serving as a chaplain at a women’s maximum-security prison. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT GEORGE W. TRUETT THEOLOGICAL SEMINARY AT BAYLOR UNIVERSITY Baylor University’s George W. Truett Theological Seminary is an orthodox, evangelical school in the historic Baptist tradition that equips God-called people for gospel ministry in and alongside Christ’s Church by the power of the Holy Spirit. Accredited by the Association of Theological Schools, Truett Seminary provides theological education leading to the Master of Divinity, Master of Arts in Christian Ministry, Master of Theological Studies, Doctor of Ministry and Ph.D. in Preaching. The MACM and MTS degrees also can be completed at the seminary’s Houston campus. In addition, Truett Seminary offers joint degrees: M.Div./M.S.W. and M.T.S./M.S.W. with the Diana R. Garland School of Social Work, M.Div./M.B.A. with the Hankamer School of Business, M.Div./J.D. with Baylor Law School, M.Div./M.M. with the School of Music and M.Div./M.S.Ed. or M.Div./M.A. with the School of Education. Visit www.baylor.edu/truett to learn more.

Villanova Experts Reflect on the 2010s

The iPad. Hurricane Sandy. Affordable Care Act. #MeToo. Brexit. Streaming services. Since 2010, there have been so many memorable and historic events that have shifted culture and society into unfamiliar territory around the world. Two Villanova experts have put together thoughts on a few of the decade's top stories that will continue to be relevant for the next ten years—and beyond. Stephen Strader, assistant professor of geography and the environment Over the last decade we have seen the issue of anthropogenic or human-induced climate change shift from something discussed between select, interested scientists to the front page of the news on a daily basis. This dramatic change in the importance and coverage of climate change makes complete sense given six of the last ten years globally have been in the top ten warmest on record. Actually, it's very likely, if not certain, that the last five years will be the hottest globally on record. The odds of that happening naturally are very close to zero. Nowhere have the effects of a changing climate been realized more so than in the western United States, where wildfires have wreaked havoc year after year in the 2010s. States such as California, Colorado, Kansas, Oklahoma, New Mexico and Washington all experienced record-breaking wildfires over the last decade. Specifically, the Camp Fire in 2018 became the deadliest and most destructive wildfire in California history, destroying 18,000-plus homes and killing 85 people in the town of Paradise.   Additionally: Hurricanes Dorian, Irma, Harvey, Maria, etc. damaged entire countries (Puerto Rico and Bahamas) so much that there is question whether they will ever recover from the effects. The deadliest tornado season on record occurred in 2011, including the devastating April 27, 2011, tornado outbreak and the deadliest U.S. tornado in modern history, which struck Joplin, Missouri (158 fatalities). Between 2011 and 2017, drought and water shortages impacted the western U.S., with California seeing its worst drought in history (or worst in 1,200 years). The drought killed 100-plus million trees and resulted in water shortages that affected crops and caused municipalities to limit water use. Record-setting rainfall and floods occurred in locations such as Colorado, New York, Oklahoma, Texas, etc., resulting in hundreds dead and millions of dollars in crop losses.  If the last 10 years have taught scientists, climatologists, policy makers and the general public anything, it's that we have our work cut out for us if we are to reverse this trend of increasing disasters around the world. The atmosphere continues to warm, and all model projections point to a progressively warmer future Earth if action is not taken. And this action can't be tomorrow or by 2025, 2050 or some other arbitrary year; it has to happen now if we want to reduce future economic and societal losses. Yes, it's easy to be afraid and fearful of the future when all we see as scientists and citizens are rising temperatures, deadlier disasters and a lack of drastic climate action. However, we can't let this fear result in crippling inaction; we have to let it motivate us to fight, not for just our futures but our children's, grandchildren's and great-grandchildren's futures. Let's give them a chance to see the world the way we used to: beautiful.  Jerusha Conner, associate professor of education and counseling The latter half of this decade witnessed a resurgence of student activism, sparked by Black Lives Matter protests and the dramatic events at the University of Missouri in the fall of 2015. Highlighting 2015 as a pivotal year for student activism, the authors of the American Freshman National Norms survey deemed the 2015 freshman class "the most ambitious" group in 49 years of the survey's administration in terms of their expectations for participating in protests, connecting to their communities and influencing the political structure; and the numbers of freshmen who report having participated in demonstrations as high school seniors has ticked up every year since. In my own research with college student activists in 2016, I found three striking trends: Nearly half came to college already seeing themselves as activists; only 10% consider themselves single-issue activists (with more than half identifying seven or more issues their activism addressed); and a significant share were not protesting their own institution's policies or practices, but instead concerning themselves with broader social and political issues. They are what I call "outward-facing activists," who use their campuses to stage and mobilize campaigns, rather than as the targets of their change efforts. In the last couple of years, we have seen activism among high school students take off, as students have staged walkouts and school strikes to protest inaction on climate change and gun violence. Although these movements may appear narrowly focused on a single issue, the students involved have intentionally advanced an intersectional perspective, which draws attention to the racialized, economic and gendered dimensions of the multifaceted problems they are seeking to address. Digital natives, these young people have deployed the affordances of social media not only to mobilize their peers in large-scale collective action, but also to attract and sustain the attention of the media, pressure business leaders and politicians and shape public understanding of the issues. One interesting shift with this generation of student activists is that, rather than turning their backs on the system or seeking to upend it, they are focused on enhancing voter registration and turnout, especially among young people. And their efforts appear to be working. Youth turnout in the 2018 midterms was double that of 2014, and record numbers of youth are continuing to register to vote. As the decade comes to a close and the 2020 campaign season revs up, the engagement of student activists in electoral politics will be important to continue to track.

Optimizing Expertise in the Higher Education Sector: Southern Utah University

Higher education institutions are amongst the wealthiest knowledge-based organizations when it comes to expert resources. While many of these organizations acknowledge the value of their in-house experts, they often struggle to harness their expertise and communicate their strengths to external audiences. But when higher education institutions do take steps to market their expertise, the payoff is exponential. Here’s how Southern Utah University (SUU) leveraged expertise marketing to celebrate their staff, grow their digital presence and drive close to a 10x increase in media inquiries. Embracing Expertise SUU has been acknowledged as a leading university in the U.S. Most recently, the U.S. News and World Report’s 2019 Best Colleges list ranked SUU as one of the top Regional Universities in the West and the highest-ranked public school in all of Utah. Southern Utah University President, Scott L. Wyatt, attributes these accolades to the people within his organization: “Our faculty and staff have dedicated themselves to creating the best educational experience at Southern Utah University,” said Wyatt. “This recognition acknowledges their success and the wonderful learning community they have created!” In fact, SUU is so proud of their people that their initial motivation for expertise marketing was to show their experts exactly how much they were valued. SUU’s faculty and staff bring a wealth of expertise in their professional disciplines, but they’re also deeply immersed in the university’s culture and surrounding environment – including the region’s breathtaking national parks. With this in mind, SUU set out to celebrate their experts’ professional and personal achievements through expertise marketing. Optimizing Expert Content While SUU had expert content on their website, they didn’t have a great process for structuring, organizing and publishing. “We had an Expert Directory, but it just didn’t have background structure we needed to nimbly change profiles and deliver up-to-date content,” said Kenzie Lundberg, Internal Communications Specialist at SUU. ExpertFile’s Platform gave SUU the tools they needed to manage their content, but they still needed a bit of help optimizing their expertise marketing program. They reached out to our customer success team to see how they could better leverage the ExpertFile tool and implement best practices for expertise marketing. After auditing their digital presence, we identified three main areas for SUU to focus on: Showcasing Faculty with Relevant Stories: While SUU had some expert content on their website, it wasn’t structured in a user-friendly way. ExpertFile suggested that Spotlight posts would help them make their content more accessible and encourage audiences to get in touch with their organization. Unlike a standard blog post, ExpertFile’s Spotlights enable users to connect with experts or media relation teams directly from the post while simultaneously distributing the post to the Associated Press, Dejero and ExpertFile Search. By using Spotlights in multiple areas of their website, SUU would be able to drastically improve their visibility and gain better traction with media outlets. Highlighting Specialized Areas of Expertise within SUU: SUU used the ExpertFile Platform to organize and attribute areas of expertise in their expert profiles, but our audit revealed that the topics needed to be more specific to garner audience engagement. ExpertFile recommended that SUU add areas of niche expertise to their expert profiles. For example, a biology professor might list topics like “Invertebrate Evolution” or “Cardiovascular Physiology” in addition to the term “biology.” This optimization would make it easier for audiences like journalists and media outlets to find experts on specific topics. Expanding SUU’s Digital Footprint: One of the key advantages of the ExpertFile Platform is how easy it is for organizations to improve their digital presence. For example, the ExpertFile Design Lab allows marketers to quickly create, publish and manage Expert Directories and Spotlights across various pages on their website (click links for examples). To help SUU better utilize this feature, we suggested linking to their Expert Directory and Spotlights directly from the homepage. This would make it easier for audiences to find their expert content and increase opportunities for engagement.  SUU’s Results SUU took the ExpertFile Customer Success team’s advice and their results reflected just how valuable expertise can be to the bottom line. From Q1 in 2018 to Q1 in 2019, SUU went from 3,030 views and 12 media inquiries to 11,949 views and 115 media inquiries. And their success didn’t end there. SUU’s latest analysis of their expertise marketing program revealed some truly impressive results: CALmatters Feature: David Berri, professor of economics, was requested for an interview on equal pay in sports in September 2018. From the interview and stories that followed, SUU received the equivalent of $112,500 in publicity value and 25.3 million unique views. The State Journal Feature: Michael Mower, executive director of SUU Aviation, was asked to be featured in a story highlighting SUU’s partnership with Marshall University in March 2019. The story was published on The State Journal’s website and had the potential to be seen by 800,000 unique visitors. Qualtric’s X4 Conference: Ravi Roy, assistant professor of political science, was asked to join the ranks of the visionaries and leaders behind the world’s most iconic organizations and present at the 2019 X4 conference. Other presenters included President Barack Obama, Oprah Winfrey, and Sir Richard Branson. Over 15,000 people attended the conference. “I really enjoy using the ExpertFile Platform,” said Lundberg. “It’s great that I’ve been able to learn about our experts’ backgrounds – we have some really fascinating people. It’s so unique to be able to see all of their talents and to be able to highlight that for them.” Kenzie Lundberg – Internal Communications Specialist SUU The team at ExpertFile is thrilled that SUU has seen so much success from the optimization of their expertise marketing program. We can’t wait to see what the future holds for their organization and their experts. Download the Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy or download one of our tailored Guides for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.

Showcase Your Experts to Generate Media Attention and Grow Business

This blog was initially posted by our friend David Meerman Scott on his blog, read it here Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention. When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking. Similarly, when buyers are exposed to the smart people employed at your company, they will be more likely to trust and want to do business with you. Yet most companies feature only the senior management team on the site, not those with particular and interesting expertise. University of Ontario Institute of Technology shines spotlight on faculty researchers For example, the University of Ontario Institute of Technology (UOIT), a public research university located in Oshawa, just outside Toronto, was founded in 2002. That makes it one of Canada’s newest universities. With an enrollment of more than 10,000 students, UOIT offers a range of undergraduate programs, plus graduate programs in science, engineering, health, and information technology. But because it is such a new institution, the marketers and public affairs people at UOIT have to work extra hard to make sure that potential students, donors, partners, and other constituents know about the school. Unlike other universities, UOIT cannot rely on decades of families that send their children and grandchildren to the institution and support it with financial contributions. So one way the school reaches out to new audiences is by promoting with the media the many faculty experts who teach and do research at UOIT. “We focus on the experts within the institution,” John MacMillan, director of communications and marketing at UOIT told me. “We have very few resources, but we have a lot of really interesting people who are focused on very exciting things, like using big data and looking at issues of disability and how it relates to the insurance industry, among other things. We are able to reach the media and people who are organizing conferences or booking speaking engagements.” MacMillan uses the ExpertFile software platform as a way to easily showcase UOIT thought leaders in what they call their Expert Centre. He publishes, promotes, and measures the expert content as a tool to engage business prospects, media, and conference organizers. “We needed to have a way of getting out those important stories that we know are of interest to media, to producers, to editors, but also in many ways to partners, to institutions that might be interested in working with us,” MacMillan says. “And we needed to have a way that did a better job of telling our story to those various groups.” MacMillan started with 26 profiles for faculty in the Expert Centre, and is steadily expanding to a planned goal of 200 profiles. He says that an ideal expert is one who is already comfortable with digital technology. “We’re amplifying the presence of each of those faculty members—whether they are involved in multimedia, whether they have their own websites, or whether they have their own followings—and presenting them in a way that gets some response. Part of their success as faculty members lies in establishing their bona fides with granting authorities or with the government or with others. The Expert Centre augments their legitimacy.” Adding credibility to your newsjacking efforts Having profiles available to the media also helps your newsjacking efforts. When you comment on something that’s newsworthy and a reporter finds it via search, they often want to know biographical information on the person before they quote them. Having a link to the bio of the author of that timely blog post is a great way to add credibility and to increase the liklihood of being quoted. As an example of the action that can come from an Expert Centre profile, MacMillan cites Dr. Isabel Pedersen, an associate professor at UOIT and Canada research chair in Digital Life, Media, and Culture. “She focuses on a sociological perspective of wearable computing devices,” he says. “Her research looks into questions like: ‘When we wear gadgets on our body, how will that shift the reality for us? How will it change the way we interact with other people? How will it allow us to participate in digital culture?’ She is one of the early profiles that we created because she is one of our Canada Research chairs, a distinguished researcher who is working on an area of particular national and international importance.” Dr. Pedersen’s Expert Centre profile contains her bio, photo, links to her Twitter and Google Plus feeds, and a list of past speaking engagements, as well as video content, previews of her book Ready to Wear, and articles she has published. The profile attracted the attention of a reporter from IEEE Spectrum magazine, the publication of the world’s largest professional association dedicated to advancing technological innovation and excellence. “They were working on a story about wearable technology, and they wanted to interview her,” MacMillan says. “That’s a magazine from the U.S. that has a much broader readership than anything we’d be able to position her for, and it came along as a result of somebody seeing her profile and deciding that they wanted to speak with her. That’s an example of where we’ve been able to use our resources in a very efficient way, in a manner that gets a story out well beyond our own physical boundaries and that tells about the uniqueness of the work that’s going on at this university.” A lesson learned from the early days of the UOIT Expert Centre was the importance of having the profiles appear in a consistent voice. “When we started out, our assumption was that the individual faculty members or individual experts would develop their own profiles,” MacMillan says. “We realized that would result in a lack of consistency, so we hired a writer, and her job was specifically to interview our experts and to create a story for each of those experts so that when someone does look at this, they’re looking at a consistent story, a consistent tone, and a consistent brand for the university. I’ve learned from creating our Expert Centre that I share some one of the same challenges as faculty members: if you don’t manage your digital presence actively, someone will do it for you. I like to think that our Expert Centre has helped our faculty to curate their digital content as much as it’s helped our university to strengthen its brand.” The ExpertFile platform Your employees are a great resource for generating interest in the media as well as a way to show potential customers and partners that you are doing interesting work. Showcasing them is easier with the ExpertFile platform, a SaaS application that helps organizations make their experts more visible. In my mind, ExpertFile is to showcasing people what HubSpot is to showcasing content. What’s traditionally held many organizations back is that until now, there hasn’t been an online platform to simply organize the growing base of expert content that is being produced across organizations every day. Yet this content is what many audiences are looking for. They want to easily reference everything from biographies to speaking engagements, to social feeds and multimedia assets. “Experts are a great way to humanize an organization and make it more approachable, yet many marketers struggle with how to best showcase these people online,” notes Peter Evans, founder and CEO of ExpertFile. “Adding expert profiles to various sections of your website such as your media room is an ideal way to create more engagement on your site and drive valuable speaking, media and customer inquiries. Experts are quickly becoming the new frontier for content marketing.” Disclosure: I am on the advisory boards of both HubSpot and ExpertFile. Peter Evans, ExpertFile CEO, is a friend.

Pope Francis Calls Consumerism a "Virus," Encourages Prayer and Charity

In an Advent homily on December 1, Pope Francis urged to "choose prayer and charity over consumerism" during the holiday season. "Consumerism is a virus that affects the faith at its root because it makes you believe that life depends only on what you have, and so you forget about God," Francis said. "The meaning of life is not to accumulate." Villanova's experts have weighed in on and provided their thoughts on Francis' latest remarks.  Mary Hirschfeld, associate professor of theology and religious studies and author of Aquinas and the Market: Toward a Humane Economy "Francis is echoing the message the Church has consistently given on this. Pope John Paul II warned about thinking of 'progress' as having more. The essence of true progress is being more—growing as a human being, giving oneself more fully to relationships, drawing closer to God. "God created us to find our happiness in Him. We thus do have a longing for the infinite. The modern mistake is to seek that infinite in the finite goods of this life. But that can never satisfy us, which is why we always look for the next thing and the next thing. "The one thing I would ask Pope Francis is whether it is our consumerism that is driving out our desire for God, or are we throwing ourselves into consumerism because we have forgotten about God? It could well be both. But for Christians who find themselves swept up in consumerism it is worth asking whether we are seeking out the distractions of things because we are afraid of turning more fully to God. This might be a fruitful line of prayer this Advent season. "We live in a culture that thinks that happiness consists in getting more. It's built into the economic approach that informs so much public discourse. So, it's not surprising that we all struggle with this. "And plenty of secular people know this is a problem. That's why there have been episodic movements towards 'simple' living. Marie Kondo's popularity is testimony to the fact that we all recognize that 'more' doesn't lead to 'better' or 'happier.'" Eugene McCarraher, associate professor of humanities and author of The Enchantments of Mammon "While I certainly agree with Pope Francis that consumerism is a virus, I don't think it's the most harmful virus with which we have to deal. In fact, I've long thought that consumerism is way of not talking about capitalism. "Capitalism needs consumerism as a structural necessity; capitalists need people to buy a lot of things they either don't need or often don't really want. Hence, the importance of the culture industries such as advertising, marketing and public relations. I also think that criticizing consumerism can end up being a rather tiresome and ineffectual form of moralism. "Wagging a finger at people for being 'materialistic' has never really worked, and besides, material things are both necessary and good; material life should be cherished and savored. The real issue isn't the amount of material goods that people use; it's the nature of the goods and what sort of people their use helps to cultivate. So, while the pope's remarks are certainly true and pertinent, I think we might use them as a starting point for a very different kind of conversation."

Impact of Record-Breaking Floods in Venice

Over the last week, Venice, Italy, has been hit with historic flooding. On Sunday, November 17, water levels topped 1.5 meters for the third time since last Tuesday’s 1.87-meter flood, which marked the worst in more than half a century.   Venice’s mayor declared a state of emergency and has estimated the flooding damage at hundreds of millions of euros. The flooding is putting some of Venice’s most historic architecture at risk and threatening some of the city’s cultural marvels and priceless artwork.   The situation has also renewed the debates around the underwater barrier system—the MOSE flood defense project—that has been under construction for more than 16 years and is not yet operational despite five billion euros of public funding.   Luca Cottini, PhD, an associate professor at Villanova University, is a scholar of Italian culture. He recently discussed some of the issues currently facing Venice.   “The flooding in Venice makes visible once again not just the fragility of Italian beauty and the vulnerability of Italy’s geography, but also the inadequacy of Italian politics in the prevention and response to natural disasters,” said Dr. Cottini.   Dr. Cottini also addressed the city’s tourism and how tourists view the floods.   “The situation also illustrates the cynical nature of modern-day global tourism, observing high waters more as an attraction than a tragic event impacting invaluable monuments and the lives of many peoples,” he said.  

Watching Holiday Rom-Coms Can Be a Hallmark of a Strong Relationship, Marriage

Staying in for a good holiday romance movie, or Hallmark marathon? Ronald Rogge, psychology professor from the University of Rochester, says holiday rom-coms and chill can be great for your marriage or relationship.  Watching and discussing five movies about relationships over a month can cut the three-year divorce rate for newlyweds in half, according to Ronald Rogge, associate professor of clinical psychology at the University of Rochester. Rogge’s 2014 study involving 174 couples was the first long-term investigation to compare different types of early marriage intervention programs. The findings showed that an inexpensive, fun, and relatively simple movie-and-talk approach can be just as effective as other more intensive therapist-led methods—reducing the divorce or separation rate from 24 to 11 percent after three years. "We thought the movie treatment would help, but not nearly as much as the other programs in which we were teaching all of these state-of-the-art skills," said Rogge, lead author of the study. "The results suggested that husbands and wives have a pretty good sense of what they might be doing right and wrong in their relationships. Thus, you might not need to teach them a whole lot of skills to cut the divorce rate. You might just need to get them to think about how they are currently behaving. And for five movies to give us a benefit over three years—that is awesome."   Overall, Rogge’s research found that couples who'd watched relationship & romance movies together and talked about what they watched, were 50 percent less likely to divorce.   Other holiday-specific movies used in the original study, or that work well to watch as a couple, include “Family Man,” “Four Christmases,” “Surviving Christmas,” “When Harry Met Sally,” “Love Actually,” and, of course, “It’s a Wonderful Life.”