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Baylor Public Relations Expert: Millennials in PR Feel Unprepared to Offer Companies Advice on Moral Dilemmas at Work

Millennials who are pursuing careers in public relations do not feel prepared to offer advice on ethics to their companies — and in fact, they do not expect to face ethical dilemmas at work, according to a Baylor University study. Millennials or Generation Y — generally identified as people born between 1981 or 1982 through 2000 — are projected to make up one third to one half of the country’s workforce by 2025. They will shift from being “doers” to being “deciders” in businesses, and their ethical compass will set the course for subsequent generations of public relations professionals, said study author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences. “The study findings about lack of ethical readiness are a cause for concern,” Neill said. “If Millennials don’t feel equipped, they may be misled by their superiors or used as instruments of unethical behavior.” Without mentoring or training, they must learn by trial and error. Researchers found that factors that have a positive impact on Millennials readiness to face ethics issues include ethics training in college, workplace training, training through professional associations and mentoring by someone inside or outside their organization. But while the majority (74 percent) had received ethics training in college, most had not received training in the workplace through such methods as videos, handbooks and learning modules; or through a professional organization such as PRSA. Besides lacking confidence, most appear to be overly optimistic that they will not have to confront such common dilemmas as truthfulness in communication, altering researching results, working with questionable clients or blurring of personal and professional speech online, Neill said. Source:

Marlene Neill, Ph.D.
2 min. read

Baylor Entrepreneurship Expert Quoted in Atlanta Journal-Constitution Column Re: Trump's Management Style

This column by The Atlanta Journal-Constitution columnist Matt Kempner quotes business expert Peter Klein, Ph.D., professor of entrepreneurship in Baylor’s Hankamer School of Business and Senior Research Fellow with Baylor's Baugh Center for Entrepreneurship and Free Enterprise. Kempner asked several business and management professors to discuss President Trump’s management style. Klein said Trump's "style and manner is the dramatic departure from predecessors, not so much his policy." And regarding the differences in government versus business? “I understand the wish to make agencies more efficient,” Klein said. “But at the end of the day, government organizations are not like businesses.” ABOUT PETER KLEIN Peter G. Klein is Professor of Entrepreneurship at the Hankamer School of Business, Baylor University, and Senior Research Fellow with Baylor's Baugh Center for Entrepreneurship and Free Enterprise. His research focuses on the links between entrepreneurship, strategy, and organization, with application to innovation, diversification, vertical coordination, health care, and public policy. Source:

Peter G. Klein, Ph.D.
1 min. read

One Child Dies Every Two Minutes from Malaria – VCU Experts Are Working to Stop Statistics Like This

Did you know 91 countries reported ongoing malaria transmission in 2015? In fact, in that year, according the World Health Organization there were 429,000 malaria deaths and 212 million new cases. While the numbers are astounding – some progress is being made. In fact, according to the World Malaria Report 2016, the rate of new malaria cases fell by 21% globally between 2010 and 2015. Malaria death rates fell by 29% in the same period. However, malaria still claims one child every two minutes. At the Virginia Commonwealth University School of Engineering, the Medicines for All Initiative is helping address the crisis of diseases like malaria by increasing global access to lifesaving medications. Medicines for All develops processes that reduce the cost of active pharmaceutical ingredients (APIs) - a major cost driver in treating infectious diseases in the developing world. VCU is helping find solutions that utilize the lowest-cost raw materials and most efficient tools available. Medicines for All is bringing essential drugs to patients who need them most. VCU’s experts are available to speak regarding the devastating consequence of disease around the world and how VCU's Medicines for All Initiative is saving lives, promoting health and transforming pharmaceutical engineering. B. Frank Gupton, Ph.D., is a professor and the chair of the Department of Chemical and Life Science Engineering at the VCU School of Engineering. He leads the Medicines for All project and is an award-winning researcher and an expert in his field. Simply click on his icon to arrange an interview. Source:

B. Frank Gupton, Ph.D.
2 min. read