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Year three: What fate awaits the fighting in Ukraine?

As we enter year three of the war between Ukraine and Russia, the death toll continues to rise, and there doesn’t appear to be any end in sight to the war. Craig Albert, PhD, professor of politics and director of the Master of Arts in Intelligence and Security Studies at Pamplin College of Arts, Humanities, and Social Sciences at Augusta University, said it appears victory does not seem likely for either side, and he expects it to form into a “frozen conflict.” “There are two ways out of this, however,” said Albert. “The first is that the West, mainly the United States, does not continue to arm Ukraine. If this becomes the new normal, then Ukraine will not be able to keep up against Russia and will eventually fall through a war of attrition being waged by Russia.” “The second, less likely but far more threatening scenario, is that Russia expands the war to other states in the area or inadvertently hits a NATO-member state with either kinetic or massive cyberattacks. It may draw NATO into the war directly. In this case, Ukraine takes the advantage, but the war expands to something not seen since World War II.” Albert added that the war is becoming a war of attrition, and, if one side maintains morale, weapons and supply-chain logistics and if one side can maintain air superiority, it’s likely to have an advantage. “If Ukraine manages to get F-16s in the fight sooner rather than later, and longer-ranged missiles are given to them as well, this could cause a stalemate and force Russia into negotiation,” Albert said. He noted Ukraine is making significant gains in the air and has managed to shoot down seven sophisticated aircraft recently, forcing Russian air units to be more cautious about their tactics and even move further away from the frontline. “If this continues, Ukraine can exploit this as Russian forces would likely be left without air cover in future battles.” With everything that has happened in the first two years of the war, it has not deterred Russian President Vladimir Putin from ramping up his resolve. “Putin has doubled-down,” Albert said. “He has increased his forces in the fight, made more aggressive postures to NATO member states and has unleashed his cyber and informational capabilities across the world to take advantage in those realms. Putin continues to pursue pure power politics and is unlikely to back down.” Craig Albert, PhD, is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics. This is an important international and national issue. Albert is available to speak with media – simply click on his name to arrange an interview today.

MEDIA RELEASE: CAA Manitoba Survey Reveals Troubling Lack of Travel Insurance Preparedness

A recent member survey conducted by CAA Manitoba has unveiled concerning statistics regarding the lack of travel insurance awareness and preparedness. Despite the financial risks associated with travelling unprotected, the survey found that 38 per cent of members in Manitoba who travel don’t always purchase emergency medical travel insurance, highlighting a potential vulnerability. "In a world of uncertainties, our survey highlights a critical gap in travel preparedness among Manitobans," says Susan Postma, regional manager, CAA Manitoba. "At CAA, we believe in empowering travellers with knowledge so they can explore confidently and securely." The survey also discovered that almost a quarter of respondents (24 per cent) ventured on their last trip outside the province without any form of travel insurance, exposing themselves to potential financial burdens in case of emergencies. CAA Manitoba is launching its inaugural CAA Travel Wise Week In response to these findings, CAA Manitoba is launching its inaugural CAA Travel Wise Week to emphasize the crucial importance of travel insurance education. The campaign aims to inform and educate Manitobans on the risks of inadequate coverage and provide valuable insights into securing appropriate protection for their travel adventures. According to claims data from Orion Travel Insurance, the average cost of a medical claim has increased by 14 per cent since 2019. “Costs associated with everything from an ear infection to the use of an air ambulance have risen over the last few years due to medical inflation, underscoring the continued importance of travel insurance for life’s unexpected complications,” says Postma. As part of the CAA Travel Wise Week, CAA Manitoba has curated a list of the top ten tips to help individuals stay protected against common travel concerns: Top 10 Tips for Travel Protection: Make sure all your documentation is in order before you book. It is recommended passport renewals be completed six months before your planned trip. Your passport should still be valid six months after your travel date, as this is required in several countries. Read up on Government of Canada travel advisories for your destination. Understand the risk level associated with travel to a particular destination by checking the Government of Canada Travel Advice and Advisories website. Individual travel advisories remain on a country-by-country basis. Speak with your physician to discuss your travel plans. Speak to your physician to ensure you are up to date with needed travel vaccines and have them prescribe enough medication for the length of your trip. Ensure all the medication you take is packed in your carry-on and in its original bottles with labels intact. Consider purchasing travel insurance at the time of booking your trip. To lock in the best protection, book your travel insurance at the same time you book your trip. Doing so will give you the peace of mind that both you and your investment are protected. Insurance must be in place before things go wrong for you to benefit from coverage. Know the cancellation policies for everything you booked. Make sure you understand any key dates related to cancellation and changes, this includes accommodation, flights, car rentals, tours, cruises. Get to the airport early. CAA recommends arriving at the airport at least two hours before domestic flight departures and at least three for international flights. Check limits or restrictions. Travel insurance is often touted as a perk for certain credit cards but can be drastically limited to both benefits and the sum insured. Check limits or age restrictions on credit cards, employee benefits, and pensions to determine if you need additional travel insurance coverage. Stay connected. It is important to have access to trusted, up-to-date information while travelling so you can monitor changing conditions and requirements and adapt accordingly. Bookmark the Global Affairs Canada website prior to departure and check it regularly while abroad. It is also a good idea to sign up for Registration of Canadians Abroad. Find these and more information at www.caamanitoba.com/travel Note emergency contact numbers. Provide your travel agent with contact details while travelling abroad and keep all important phone numbers handy; this includes how to call for help and your travel insurance assistance phone number. Protect your ID. Make sure you have a digital version and paper version of your travel insurance wallet card, tickets to various events and attractions and even your passport. You may also want to leave a copy of important paperwork with family members or friends. For more information, visit www.caamanitoba.com/travelwise The survey was an online quantitative survey done with the CAA Members Matter Panel in Manitoba between September 22 - 29, 2023. The margin of error for a sample of this size is plus or minus 4.0% at the 95% confidence level.

MEDIA RELEASE: CAA Survey Reveals Troubling Lack of Travel Insurance Preparedness

A recent member survey conducted by CAA South Central Ontario (CAA SCO) has unveiled concerning statistics regarding the lack of travel insurance awareness and preparedness. Despite the financial risks associated with travelling unprotected, the survey found that 40 per cent of members in Ontario who travel don’t always purchase emergency medical travel insurance, highlighting a potential vulnerability. "In a world of uncertainties, our survey highlights a critical gap in travel preparedness among Ontarians," says Kaitlynn Furse, director of corporate communications at CAA SCO. "At CAA, we believe in empowering travellers with knowledge so they can explore confidently and securely." The survey also discovered that almost a quarter of respondents (23 per cent) ventured on their last trip outside the province without any form of travel insurance, exposing themselves to potential financial burdens in case of emergencies. Additionally, 33 per cent of people who travel with travel insurance relied on the coverage provided by their credit cards, raising concerns about coverage limitations, especially for those over 65. CAA SCO is launching its inaugural CAA Travel Wise Week In response to these findings, CAA SCO is launching its inaugural CAA Travel Wise Week to emphasize the crucial importance of travel insurance education. The campaign aims to inform and educate Ontarians on the risks associated with inadequate coverage and provide valuable insights into securing appropriate protection for their travel adventures. According to claims data from Orion Travel Insurance, the average cost of a medical claim has increased by 14 per cent since 2019. “Costs associated with everything from an ear infection to the use of an air ambulance have risen over the last few years due to medical inflation, underscoring the continued importance of travel insurance for life’s unexpected complications,” says Furse. As part of CAA Travel Wise Week, CAA SCO has curated a list of the top ten tips to help individuals stay protected against common travel concerns: Top 10 Tips for Travel Protection: Make sure all your documentation is in order before you book. It is recommended passport renewals be completed six months before your planned trip. Your passport should still be valid six months after your travel date, as this is required in several countries. Read up on Government of Canada travel advisories for your destination. Understand the risk level associated with travel to a particular destination by checking the Government of Canada Travel Advice and Advisories website. Individual travel advisories remain on a country-by-country basis. Speak with your physician to discuss your travel plans. Speak to your physician to ensure you are up to date with needed travel vaccines and have them prescribe enough medication for the length of your trip. Ensure all the medication you take is packed in your carry-on and in its original bottles with labels intact. Consider purchasing travel insurance at the time of booking your trip. To lock in the best protection, book your travel insurance at the same time you book your trip. Doing so will give you the peace of mind that both you and your investment are protected. Insurance must be in place before things go wrong for you to benefit from coverage. Know the cancellation policies for everything you booked. Make sure you understand any key dates related to cancellation and changes, this includes accommodation, flights, car rentals, tours, cruises. Get to the airport early. CAA recommends arriving at the airport at least two hours before domestic flight departures and at least three for international flights. Check limits or restrictions. Travel insurance is often touted as a perk for certain credit cards but can be drastically limited to both benefits and the sum insured. Check limits or age restrictions on credit cards, employee benefits, and pensions to determine if you need additional travel insurance coverage. Stay connected. It is important to have access to trusted, up-to-date information while travelling so you can monitor changing conditions and requirements and adapt accordingly. Bookmark the Global Affairs Canada website prior to departure and check it regularly while abroad. It is also a good idea to sign up for Registration of Canadians Abroad. Find these and more information at www.caasco.com/travel. Note emergency contact numbers. Provide your travel agent with contact details while travelling abroad and keep all important phone numbers handy; this includes how to call for help and your travel insurance assistance phone number. Protect your ID. Make sure you have a digital version and paper version of your travel insurance wallet card, tickets to various events and attractions and even your passport. You may also want to leave a copy of important paperwork with family members or friends. For more information, visit www.caasco.com/travelwise The survey was an online quantitative survey done with the CAA Members Matter Panel in Ontario between September 22 - 29, 2023. The margin of error for a sample of this size is plus or minus 1.6% at the 95% confidence level.

MSU Law expert weighs in on Roe v. Wade draft opinion/leak

EAST LANSING, Mich. – Michigan State University Law Professor Mae Kuykendall answers questions about what it means if Roe v. Wade is overturned and the leaked draft opinion. She recently co-authored an essay, Uprooting Roe, that was published in the Houston Law Review. What will it mean if Roe v Wade is overturned? The implication for American politics and for women is seismic. We are in uncharted territory. The Supreme Court is now deeply radical and reactionary, in the basic sense of that term. It’s (Roe v Wade’s) legitimacy is at risk, and that is putting it mildly. What are the short- and long-term impacts?  Again, this is uncharted territory. States have passed abortion bans with no exception for rape or incest. Childbirth has a mortality rate associated with it and, if done in a hospital, is extremely expensive. This is a form of what is called in other contexts an “unfunded mandate.” It also has a significantly worse impact on Black women, who die in childbirth at a disproportionate rate. The moment the Supreme Court issues its holding (with its “mandate”), draconian state laws will come into effect. Women will die. One does not yet know what women will do to organize and make access to reproductive health care available. Numerous recent articles have been written about ongoing secret meetings by Republicans in the U.S. Congress to pass a national ban if they gain sufficient control of Congress and the executive branch. The efforts by some states to become “safe havens for reproductive health care” are targets. The assumption that women can travel to liberal states is not something to count on. Further, there will be efforts to criminalize leaving a state for an abortion and returning. We are entering a new era in which all assumptions about women’s status as full citizens, and other assumptions about liberty of all to travel and to associate freely, are up for grabs. The Texas bounty law is a glimpse of a future with heavily restricted rights for pregnant women and their support network. What document was leaked?  The document is a draft opinion by Justice Alito in the Mississippi case, Dobbs v Jackson Women’s Health Organization The odds are he is negotiating with other justices who voted with him about specific language. The opinion is quite radical as his starting point, but I do not know who in the radical Republican majority will want to soften it. Does this assure that Roe v Wade will be overturned?  It has been clear since the Republican Party began putting justices on the Supreme Court pursuant to an “overrule Roe” litmus test that Roe v Wade was going to be overruled. With the three they gained by refusing to give hearings to Merrick Garland and then rushing Amy Coney Barrett through at the last minute, the end was assured. How could such a document be leaked from SCOTUS?  The draft opinion would be in general circulation within the Supreme Court. The possibilities are numerous. I assume someone wanted Alito and friends to see the reaction before the deed was final. What is the cornerstone of Roe v Wade? A basic response would be the concept of individual rights and the requirement that state power not intrude deeply into an individual’s life without a strong “compelling” interest. Raw state power is disapproved by most of the American people.  The Supreme Court, on all sides of the spectrum from liberal to conservative, long cited the need to restrain the raw exercise of individual state power. The Roe v Wade case was the first time state laws to ban abortion faced a test of fit with the core idea of liberty under the Constitution. The Supreme Court, with an open mind, studied the matter and found such bans unsustainable within a framework of protection for individuals from an unjustified exercise of raw state power. Without Roe v Wade, abortion bans would be subject to what is called “rational basis” review. That means anything a person could imagine as a rational reason for a law means the law passes Court review. What’s next? The Supreme Court is involved in internal back and forth about the opinion. When justices decide they like the opinion as it is written, they write the author: “Join me.” The chief justice of the United States just issued a statement that the opinion is not final. That is obvious. But Alito is trying to gather support for the most confrontational, radical opinion he can write. We shall see. After the opinion is announced, and even now, we face massive unpredictable political turbulence.  When will the final decision on Roe v Wade be made?  By the end of Supreme Court term for this year.   https://www.supremecourt.gov/about/procedures.aspx For media inquiries:  Contact: Kim Ward, University Communications: (517) 432-0117, kward@msu.edu;

Acute Care Nursing Goes Virtual

At ChristianaCare, our patients are our number one priority. That perspective keeps us thinking about new ways to deliver care, including those that allow our caregivers to put their knowledge, skills and focus to the best use. Video: ChristianaCare Virtual Acute Care Nursing Virtual acute care nursing is one way we are making sure our caregivers are working at the highest levels to care for our patients in our hospitals. What is virtual nursing? This program allows experienced nurses to practice virtually in another location. Nurses working virtually help nurses at the bedside by documenting health information, such as medication histories; providing patient education; monitoring patient lab work; completing patient admission documentation; and helping with discharge planning and care coordination. Podcast: Virtual Nursing in the Hospital with Michelle Collins and Melanie Ries By working virtually, these nurses help remove some of the documentation burden for our clinical staff while also improving our patient outcomes. For example, a virtual acute care nurse can take the time to explain to a patient what their at-home care plan will look like, when to take their medications or even understand more about their condition. That allows our bedside nurses to keep their focus on the immediate needs of their patients. How does virtual nursing work? If a patient has a question about their medicine or wants to know more about their impending discharge, they can use a computer tablet that’s placed next to their bed to contact their virtual nurse, who will answer the call. Patients want to feel that someone is available to talk with them, and that’s exactly what our virtual nurse program provides. While our bedside nurses work on a unit caring for multiple patients, our virtual nurses care for one patient at a time without distraction. How is ChristianaCare using virtual nursing? We are currently using a virtual nursing care delivery model in more than 500 of our acute care beds – that’s about 41% of all the beds we have in Wilmington and Christiana hospitals. Nearly 19,000 patients have received this kind of innovative care at ChristianaCare. Our patients and nurses have been involved in over 53,000 calls, spending between seven and nine minutes each time they talk. Why does this matter? It’s no secret that nurses have been overburdened with high patient volumes and labor shortages that have affected the entire health care industry. Given this, it’s imperative to think of new models to support our caregivers, ease their workload and make sure we are providing expert care. Improvements in patient care – along with our patient experience scores – show us the value of the program. Virtual nursing allows us to do that. There also are other advantages to virtual nursing. It can be an option for skilled nurses who aren’t able to handle the physical demands of the job since the interaction with patients is through a tablet. Virtual nursing also offers an opportunity to help early-career nurses learn from experienced caregivers. A virtual nurse can provide mentoring to the bedside nurse by acting as an extra set of eyes and ears to help assess a patient or talk through a challenge. This approach can also help retain more of our early-career nurses, which is good news for all of us. We see virtual nursing as another tool to help our caregivers serve with love and excellence. And let’s be honest — we all want good care to be as easy as pushing a button. Thanks to virtual nursing, it is.

Leap Years and the Connection Between Astronomy and Our Lives

Most of us know February 29 as a whimsical anomaly—nothing more than a chance to tease our friends or colleagues born on this day as technically being a quarter of their purported age. But how often do we think about the origins of the day as we now know it? Or about the near-universal implementation of this specific way to keep track of time? Do we ever consider the impact a leap year could have on everyday life? Frank Maloney, PhD, an associate professor of astronomy and astrophysics at Villanova University, has been teaching for nearly 12 leap years (47 years). He is an expert in timekeeping and calendaring, calling them a “fundamental connection to our lives, ruled by the motion of objects in the sky,” because “everyone has to agree what day and time it is.” Dr. Maloney currently teaches a course called “Earth: Our Habitable World,” where he discusses this and other connections between astronomy and people’s lives. In the case of leap years, the astronomical phenomenon from which they originate—the Earth’s time to orbit the sun—is a very important one to accurately track. “You want your calendar to keep pace with the seasons,” Dr. Maloney explained. “There are all sorts of ways of measuring the pace of the Earth around the sun, but the way that [also] keeps pace with seasons is called the tropical year, and unfortunately, there’s not an integer number of days in that year. We can’t ignore it, because after the first year you’re off by a quarter of a day and after four years off by a full day, and so on.” Ancient civilizations were aware there were slightly more than 365 days in a solar year but didn’t know exactly how much more. Gradually, the seasons would become unsynchronized with the calendar, and those various civilizations added days back in at random times to realign. “In those days, it might be possible to leave one area in April, and arrive [somewhere else] the previous December,” Dr. Maloney joked. The concept of a leap year began with the Roman Empire’s implementation of Julius Caesar’s namesake calendar on January 1, 45 B.C.E., at his behest. The Julian calendar was a solar calendar, which consisted of a 365-day year, and a 366-day leap year every four years, without exception. It was often added as a duplicate day in the middle of February. “But a year is not exactly 365 and a quarter days. It’s a little bit less,” Dr. Maloney explained. “By the Middle Ages, it was 10 or so days out of whack with the tropical year. Astronomers would have seen that very easily... but the reason to change it was not there.” Not until the late 16th century, that is. And the reason it did change was because Easter had moved out of line with the vernal equinox. “Nearly all calendars have a mystical, religious or theological component,” Dr. Maloney said. “In the Roman Church, Easter is reckoned as the first Sunday after the first full moon on or after the vernal equinox, or first day of spring.” In order to have Easter fall back in line with the equinox, Pope Gregory XIII issued a papal bull in 1582, which declared a year to be a more accurate 365 days, 5 hours and 49 minutes in length (roughly). What that meant for leap years was that, instead of every four years without exception, they would now occur every four years except on century marks, unless that century mark was divisible by 400. For example, 1900 was not a leap year, but 2000 was. The years 2100, 2200 and 2300 will not be leap years. The global switch to a new calendar was not easy or done in haste. To enact the initial calendar change, 1582 went from October 4 to October 15 to eliminate extra accumulated days. Catholic countries mostly followed suit soon after, but many others resisted, as citizens feared it was a political trick. It took centuries to get to the near-universal use of the Gregorian calendar we have today. Great Britain and other Commonwealth nations did not adopt the Gregorian calendar until 1752. An individual such as George Washington could have been considered to be born on one day in the Julian calendar and have a different birthday in the Gregorian calendar. In the American colonies, September 1752 skipped to the 14th day of the month from the second. The most recent country to switch from the Julian to Gregorian calendar was Greece in 1923. By then, the calendar was roughly two weeks off from the tropical year. In the early 1900s, when globalization was commencing, this was a big deal. “You could get in an airplane and fly someplace, and not even know what day you’d be landing. According to the calendar, it’d be time travel,” Dr. Maloney said. Saudi Arabia still used a few elements of the Islamic calendar for fiscal purposes until 2016, and Afghanistan, Iran, Nepal and Ethiopia are the only countries in the world that do not officially use the Gregorian calendar currently. So, what does all this mean for people today? For starters, historians and genealogists must be careful when studying historical dates and events. For example, a country may have still been using the Julian calendar during a particular time period, or perhaps an event might have occurred during the time days were skipped to make the switch from the Julian to the Gregorian calendars. “If an infant were born [in the American colonies] on the second of September 1752, for example, and died on the 14th, they were not really 12 days old,” Dr. Maloney said. “Or if a war began in a country one day but started on a different day in a different country, it causes confusion.” Leap years and other adjustments to timekeeping can also cause a plethora of computing and software issues, impacting multiple industries. This is especially true in the digital age where time-stamping is so ubiquitous. Case in point, on occasion, we actually have to add a leap second to time to account for the slowing of Earth’s rotation. These leap seconds are added after 11:59:59 on either December 31 or June 30, when needed. “There’s a great deal of controversy about this particular practice,” Dr. Maloney said. “It really confounds software. A jet airplane, for example, can travel a fairly long distance in one second. Time has to be kept now to fractions of seconds, [even for things like] lawsuits and insurance policies. Timekeeping is a very important task for astronomers.” It seems those astronomers have it figured out... for now. Even the Gregorian calendar will eventually need an adjustment, as its margin of error is about 27 seconds per year. That means every 3,236 years—so sometime in the early 4800s—an additional extra day will need to be added somewhere to correct it. Luckily, we have some time to plan ahead.

New Aston University spin-out company will develop novel ways to treat non-healing wounds

EVolution Therapeutics (EVo) has been founded on the work of Professor Andrew Devitt into the causes of inflammatory disease A failure to control inflammation in the body, usually a natural defence mechanism, can cause chronic inflammation, such as non-healing wounds Non-healing wounds cost the NHS £5.6bn annually, so there is a vital need for new treatments. Aston University’s Professor Andrew Devitt, Dr Ivana Milic and Dr James Gavin have launched a new spin-out company to develop revolutionary treatments to treat chronic inflammation in patients. One of the most common inflammatory conditions is non-healing wounds, such as diabetic foot ulcers, which cost the NHS £5.6bn annually, the same cost as managing obesity. Such wounds are generally just dressed, but clinicians say there is a vital need for active wound treatments, rather than passive management. The spin-out, Evolution Therapeutics (EVo), will aim to create these vital active treatments. Inflammation in the human body helps to fight infection and repair damage following injury and occurs when the immune system floods the area with immune cells. Normally, this inflammation subsides as the damage heals, with the immune system signalling to the immune cells to leave. However, in some cases, the usual healing mechanism is not triggered and the inflammatory response is not turned off, leading to chronic inflammation and so-called inflammatory diseases. EVo is based on Professor Devitt’s work on dying cells in the body, known as apoptotic cells, and how they contribute to health. Dying cells release small, membrane-enclosed fragments called extracellular vesicles (EVs), which alert the immune system to the death of cells, and then trigger the body’s natural repair mechanism and remove the dead cells. It is estimated that 1m cells die every second. Professor Devitt and his team have identified the molecules within the EVs which control the healing process and are engineering new EVs loaded with novel healing enzymes, to drive the body’s repair responses to actively heal wounds. Much of the research has been funded by the Biotechnology and Biological Sciences Research Council (BBSRC) with additional support from the Dunhill Medical Trust. Professor Devitt, Dr Milic and Dr Gavin received Innovation-to-Commercialisation of University Research (ICURe) follow-on funding of £284,000 to develop the vesicle-based therapy with EVo. Most recently, in December 2023, Professor Devitt and Dr Milic were awarded £585,000 from the BBSRC Super Follow-on-Fund to develop engineered cells as a source of membrane vesicles carrying inflammation controlling cargo. The team, together with Professor Paul Topham, also received funding from the National Engineering Biology Programme (£237,000) to support polymer delivery systems for vesicles. EVo is one of the 12 projects being supported by SPARK The Midlands, a network which aims to bridge the gap between medical research discoveries of novel therapeutics, medical devices and diagnostics, and real-world clinical use. SPARK The Midlands is hosted at Aston University, supported by the West Midlands Health Tech Innovation Accelerator (WMHTIA), and was launched at an event on 31 January 2024. Professor Devitt, EVo chief technical officer, said: “Inflammation is the major driver of almost all disease with a huge contribution to those unwelcome consequences of ageing. We are now at a most exciting time in our science where we can harness all the learning from our research to develop targeted and active therapies for these chronic inflammatory conditions.” Dr Gavin, EVo CEO, said: “The chronic inflammation that results in non-healing wounds are a huge health burden to individuals affecting quality of life as we age but also to the economy. Our approach at EVo is to target the burden of non-healing wounds directly to provide completely novel approaches to wound care treatment. By developing a therapy which actively accelerates wound healing, we hope to drastically improve quality of life for patients, whilst reducing the high cost attached to long term treatment for healthcare systems worldwide.”

Baylor Fashion Forecasting Expert: The Business and Power of Color

2023 Color of the Year Viva Magenta Every December for 20 years, the global color management company Pantone reveals its Color of the Year for the upcoming year. For 2023, Pantone has chosen a color that “vibrates with vim and vigor”: Viva Magenta. More than just a pretty color for fashion, Viva Magenta 18-1750 is the result of years of research into trends in technology, entertainment and fashion. But what does the Color of the Year mean to the average consumer? According to Baylor University fashion forecasting expert Lorynn R. Divita, Ph.D., retailers with this information can offer products that will resonate with their customers. “Color is the most important factor in whether someone is going consider a purchase,” Divita said. However, “Retailers have to get it right.” Pantone collaborated with diverse group of industry leaders such as Motorola, Lenovo, Spoonflower fabrics and Artechouse Studio to ensure they correctly identified emerging consumer tastes by making connections beyond the boundaries of fashion. “Fashion change happens because people demand novelty,” Divita said, “and retailers want to make people happy.” Using color forecasting is a low-risk way for retailers to provide that novelty. Unlike changes in skirt lengths or pant styles, color is a trend available to everyone. “You can choose how you do it. It is through a garment? Is it through an accessory? Color will translate to multiple categories. So, everybody can participate in a way that feels comfortable to them,” Divita said. Color Forecasting is typically a reliable way to predict trends, but it isn’t always sure thing. Consumers won’t purchase something they fundamentally don’t like. To be successful, color forecasters must be mindful of that. Divita points to the words of cultural reporter and author Virginia Postrel on the two criteria needed for a trend to takeoff: “Do I like that?” and “Am I like that?” If the answer to both questions is yes, the trend is more likely take off. If not, retailers will be stuck with warehouses full of unsold merchandise. Pantone began in 1963 as a color matching standard for the printing industry offering uniformity of color throughout the design and manufacturing process. The numbers behind each color are a recipe for creating an exact match. According to the Pantone website, “Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.” Using this industry knowledge, the company branched out into color forecasting in 1999 with its first color of the year, Cerulean. Today, the Pantone Color of the Year is an eagerly anticipated announcement for the fashion forward. Only time will tell if Viva Magenta will be embraced or become footnote in pop culture history. Until then, be on the lookout at your favorite stores for the next big thing. If you are looking for the correct Pantone Baylor colors, they are Baylor Green 3435 and University Gold 1235.

Managing Menopause: Mind-Body Solutions for Hot Flashes, Sleep and Well-Being

In recognition of World Menopause Day, Baylor psychologist shares research on hypnotherapy's beneficial effects in relieving hot flashes (Image credit: Rana Hamid via Getty Images) The natural aging process of perimenopause and menopause can create a wide range of symptoms for women, with hot flashes and poor sleep being the most frequently reported – and most disruptive – symptoms. World Menopause Day is recognized on Oct. 18, and one Baylor University researcher has been on a 20-year mission to identify safe and effective options to hormone replacement therapy (HRT) to help women find relief from hot flashes and improve sleep and well-being during the menopause transition. Gary Elkins, Ph.D., professor of psychology and neuroscience and director of the Mind-Body Medicine Research Laboratory at Baylor University, is among the nation’s leading researchers on hypnotherapy and mind-body approaches, including continued funding by the National Institutes of Health (NIH) to evaluate the efficacy of a self-hypnosis intervention to reduce hot flashes and improve sleep, as well as other outcomes. “It is important to recognize that hot flashes are a natural part of menopause,” Elkins said. “They are not caused by stress or personality but are due to the decline in estrogen that occurs naturally with aging.” Perimenopause (the hormonal transition leading up to menopause) and menopause (the cessation of menstrual cycles) is the natural aging process marked by the decline in the reproductive hormone estrogen and progesterone in women and can last anywhere from seven to 20 years. Menopause usually begins around age 52 or can result from breast cancer treatment or hysterectomies. Although HRT remains the most effective treatment for hot flashes, it is not appropriate for everyone. A major NIH study found that HRT led to an increased risk of breast cancer and cardiovascular disease in some post-menopausal women and breast cancer survivors. Elkins’ research is aimed at giving women choices for their own healthcare, including alternatives such as hypnotherapy. “While hypnotherapy is not widely understood by many people, it can regulate hot flashes and improve sleep by managing how temperatures are perceived and regulated in the brain,” Elkins said. “Hypnotherapy is a mind-body therapy, similar to mindfulness and guided imagery, that involves the focus of attention, a relaxed state and therapeutic suggestions.” Elkins’ research on hot flashes and sleep and hypnotherapy has been clinically shown to reduce hot flashes by up to 80%, more effective than any other hot flash management tool available, with the exception of HRT. He also has found that hypnotherapy, as a mind-body intervention, can reduce hot flashes to a degree comparable to HRT, improve sleep quality by over 50% and reduce anxiety while increasing well-being. “Hypnotherapy involves daily practice of 15-minute hypnotic relaxation sessions that teach your brain to adapt to your body’s changing hormone level. Mental images for coolness and control are used to empower women to take control of the two most troublesome menopause symptoms – hot flashes and sleep,” Elkins said. Elkins offers the following suggestions for women to empower them and help them find relief from hot flashes, anxiety and interrupted sleep. Remember that hot flashes are a normal part of the perimenopausal/menopausal transition, and the effects a woman experiences are real. Talk to your doctor about options that may work for you. Everyone is an individual, and it is important to find what works best for you. A combined approach of mind-body hypnosis therapy along with low-dose medications can be helpful for some women. It can be helpful to keep a daily diary of your hot flashes to monitor them. Get good sleep. Poor sleep and night sweats can make hot flashes worse. Be knowledgeable about things that have not been shown to work, such as fans, cold packs and certain herbs. Seek support from family and friends. Elkins has developed the Evia from Mindset Health App to give women easy access to hypnotherapy for hot flashes. The app comes with a free trial that delivers evidence-based hypnotherapy intervention for women during the menopause transition and beyond.

Tales of Christmas Past: Preserving Your Family History During the Holidays

Baylor’s Institute for Oral History shares seven simple best practices to get the conversation started (Credit: FG Trade Latin/Getty Images Collection E+) During past family Christmas gatherings, many of us remember when older relatives regaled everyone with tales about their fascinating life stories, firsthand experiences as an eyewitness to history or simply sharing how favorite family traditions started. So how do you preserve those precious family memories during the holidays? Baylor University oral historians Stephen Sloan and Adrienne Cain Darough have recorded and preserved the oral history memoirs of thousands of individuals through their work with Baylor’s renowned Institute for Oral History, home of the national Oral History Association. Together, the historians share seven simple best practices to help family members begin oral history conversations that enrich recollections of the past and capture your family memories. “The holiday season brings about the opportunity to spend time with family members, especially those you may not be able to see on a frequent basis,” Cain Darough said. “This presents the perfect opportunity to conduct oral histories to capture the stories and experiences of your family and loved ones, to learn more about them, the history of your family, traditions that have been passed down from generation to generation and more.” Seven best practices for preserving your family’s oral history 1. Ask first! Make sure your family member wants their story to be documented or recorded. That is the first – and most important – question to ask, said Adrienne Cain Darough, M.L.S., assistant director and senior lecturer with the Institute for Oral History. Ask first. “Many oral historians have run into the spot where someone says, ‘Oh, my grandpa would be great for that topic,’ and you get there and it's, ‘Grandpa does not want to talk to you.’ So first, make sure they want their story recorded,” she said. 2. Determine the type of recording equipment you want to use. Decide if you want to record your interview with an audio recorder or use a video recording device. It all depends on your needs and comfort level with the technology. For family members who are unable to travel this holiday season, you can include them by capturing their stories using a remote recording platform like Zoom, which became a vital tool for oral historians when COVID struck in 2020. Helpful resources from Baylor’s Institute for Oral History include: How to choose the right digital recorder Oral History at a Distance webinar on the dynamics of conducting remote oral history interviews Remote Interviewing Resources guide (Oral History Association) 3. Research your family member’s life and their timeline to help you formulate your questions. Recording a family member’s oral history is more than just putting down a recorder in front of them and saying, “Talk.” If you’re recording an oral history over Christmas with a family member, are there specific things that you want to know that are related to the holiday? For example, what was Christmas morning like for them as a child? How did your favorite family traditions start? What is their favorite holiday dish? (Maybe they could even share the recipe. “You can finally learn why Nana’s banana pudding doesn’t even have bananas in it,” Cain Darough said.) “Doing your research to try to form those questions will help you get around the reluctance to talk sometimes,” Cain Darough added. “The favorite thing that I love to hear is, ‘Oh, I don't have much to say,’ or ‘I'm not that important.’ And then you sit down with them, and you listen to their stories, and your mind is just blown by the things that they've seen and experienced.” 4. Start with the basics: “Where are you from?” When Baylor oral historians conduct an interview, they generally begin with some life history of the subject, providing important context for historians. “Ask questions early on that are easy for them to answer: a little bit of the backstory, a little bit of where they're from, where they grew up,” said Stephen Sloan, Ph.D., director of the Institute for Oral History, executive director of Oral History Association and professor of history at Baylor. “I want to understand the lens through which they experienced events, and the only way I can do that is, who was this? What was formative in their life growing up? Who spoke into who they were? What did they learn? Where did they go? What did they do? Those are the sorts of things that I would be exploring early in the interview.” One of the questions Cain Darough enjoys asking is, “What did you want to be when you grew up?” “You want to give them something that's very easy and comfortable to talk about,” Cain Darough said. “What was your favorite subject in school, just to see if that was something that continued on in their life. If there's a certain hobby or something that you know that they're affiliated with, when did you learn about that? Tell me more. What's your interest with this? And then they'll get to talking.” 5. Ask open-ended questions – without making any assumptions. With oral history, it is important that you don’t go into the interview with a specific agenda or try to lead anyone to a certain conclusion. “We can do this very subtly by assuming information, but you can't assume anything about their experience with the topic,’” Sloan said. “If we assume information, it could be very far from how they encountered whatever event that may have been. Allow them to relate the ways in which they lived these experiences.” 6. Listen closely. Listening is an important facet of gathering oral history. But historians say you are not only listening for what they're saying, you're also listening for what they're not saying. “Are there things that are being skipped around?” Cain Darough said. “For example, sometimes when you're talking to veterans about their combat experience, it may be the first time that they're reliving or retelling these stories. They need time, and you just have to be prepared for that.” 7. Be patient. It might take your subject some time to warm up to the conversation. “If you're talking to someone who is 80, 90 or even 100, that's a lot of memories that they have to go through, so patience is important,” Cain Darough said.