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Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. She is an expert on Hollywood and movies featuring actors of color. She said Tuesday's Oscar nominations reveal "positive strides" for recognition of minorities in the film industry, but she also noted missed opportunities for noteworthy films. “With today’s Oscar nominations, we see positive strides in the categories of Best Actor, Best Supporting Actress and Best Director regarding the nominations of persons of color. Even for not-so-well publicized categories like Best Screenplay, Best Writing, Adapted Screenplay and Best Cinematography, there are some wonderful artists of color and women that have been nominated. One that truly makes me happy is the nomination of ‘Coco’ for Best Animated Feature. It was an outstanding tribute to Mexican culture and was truly well done," Lindsey-Warren said. "However, I am saddened that Patty Jenkins, the director of ‘Wonder Woman’ did not get any acknowledgement from The Academy. She did an excellent job with ‘Wonder Woman,’ from both a cinematic perspective as well as from the worldwide box office revenues. I am also saddened that director Reginald Hudlin’s ‘Marshall’ is missing this awards season. The story of American hero Thurgood Marshall is one that should have been more celebrated.” Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. For more information, or for an interview with Tyrha Lindsey-Warren, contact Baylor Media Communications. Source:
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is an oft-quoted expert on marketing and branding of professional sports teams and serves as publisher and editor of The Baylor S3 Report (www.baylors3.com), the industry-leading publication featuring best practices in sports sales and marketing. In response to this season's protests during many of the NFL games, Wakefield said he is closely watching the “generations” of fans, particularly the season ticket holders. He explained that the average NFL season ticket holders are male, in their 40s and have a household income of more than $100,000. “I think the question is if the NFL can truly use this as a unifying rather than divisive tool. The dilemma is that the season ticket holder base is older and more prone to see it as divisive and offensive. But the younger set, tomorrow’s fan base, is likely to side with the players. So, brand equity could erode among current season ticket holders and, at the same time, gain interest and support from millennials – who have not been watching or attending as much.” Wakefield’s research in retailing covering more than two decades focuses primarily upon sports psychology, team sports marketing, entertainment marketing, and fan and consumer response to pricing and promotional tools. He has conducted fan research in almost every venue in sports including the NBA, NFL, MLB, MLS, NHL, and NASCAR. Source:
Will a Roy Moore win be a blessing or a curse for the GOP?
Tomorrow is Election Day in Alabama - and all eyes are on a special senatorial election that should have flown under the radar for this traditionally Republican-friendly state. That was until Judge Roy Moore won the primary and his past suddenly became public. To date, eight women have come forward with accusations ranging from sexual impropriety to molesting of a 14 year old girl when Moore was in his 30s. When the accusations surfaced, at first the Republican establishment started to abandon Moore - recently that mood has changed. With a Moore victory on Tuesday the GOP stands to bolster its hold on power in the Senate. A loss would reduce the Trump administration’s grip on control. However, Republican victory could also be a double-edged sword. What does it say to Americans if a person with so many allegations is elected to office? Will Moore have any credibility once he arrives in Washington? And will his election signal a revolt to the Democratic side come the mid-term elections in 2018? With polling showing a virtual tie between the Republicans and Democrats in Alabama - what will Tuesday’s result mean for America and the ongoing scandals emerging in Washington, Hollywood and across the country. There are a lot of scenarios that could play out and even more questions to be asked - that’s where the experts from Cedarville can help. Dr. Mark Caleb Smith is Professor of Political Science and the Director of the Center for Political Studies at Cedarville University. He is an expert in the areas of American politics and particularly presidential politics. Dr. Smith is a media-regular and was interviewed often during the last presidential election. He is available to speak to this latest development in politics. To book an interview – simply click on Dr. Smith’s icon to arrange a time. Source:
Robert F. Darden, professor of journalism and founder of Baylor’s Black Gospel Music Restoration Project, treasures the rich sounds of Christmas spirituals, which differ from Christmas carols. “So many of the spirituals are written in what has been performed as and what scholars call the ‘eternal now,’” Darden said. “If you read the lyrics as they were transcribed, many of them are in the present tense.” To illustrate his point, Darden referenced the spiritual “Were You There?” in which the lyrics read, “It causes me to tremble.” Darden said that since slaves in America were not book-educated and struggled with the concept of time, the Bible was a contemporary account of what was going on for them. In their minds, they conflated Abraham in the Bible with Father Abraham Lincoln who was going to free them, and associated Harriett Tubman with Moses and the Ohio River with the Jordan River. Darden said the powerful resonance in these spirituals is unmatched because of the passion of the people who sang them. “When you hear the Christmas spirituals, you’re hearing people who (believe) this is a real live event,” Darden said. “Go tell it on the mountain that Jesus Christ is born, not was born. That gives them more of an immediacy and a power than songs that are in the past tense.” Darden also said that slaves had a more intimate understanding of the nativity story because they identified with the conditions into which Christ was born. They understood what it was like to come from a foreign land to a place where they were despised and enslaved in the same way that Christ was born as a refugee child with people seeking to kill him. “The spirituals reflect a people who believe they’re in the middle of the Bible story. I think that gives them a power that’s hard for others to match and why the Gospel artists, who would later record these songs, tried to capture that and keep that immediacy and intimacy that I think a lot of Christmas carols don’t have,” Darden said. Darden said the modern world still needs Christmas spirituals. While commercialism gets people excited and inspired for the holidays, people in 2017 need something that will help them reflect on what truly matters about the season. They need something that will not only remind them of history but will also evoke the sensation of gratitude for a needed savior. “By noticing and listening to the words of the spirituals, you see how they focused on what really matters," he said. Source:
For many, this Christmas will be the first holiday without a special loved one. The loss of a family member or a friend brings obvious grief. And for those who have the opportunity to interact with a bereaved person, there are often questions: What do I do? What do I say? Grief expert Helen Harris, Ed.D., associate professor in Baylor University’s Diana R. Garland School of Social Work, suggests the following: 1. Listen more than talk. 2. Acknowledge the loss and express your caring. 3. Find a way to include the lost loved one in the holidays. “I recommend families find a way to include the lost loved one in the holidays: to light a candle on the mantel to burn through the day as a symbol of his continued presence, to make an ornament with her name and place it on the tree, to talk about their roles and be intentional about who will assume those roles now of carving the turkey, etc., to use at least one of their favorite recipes for a holiday dish.” 4. Take time to tell stories and look through old photos. But don’t push it. “If folks find it too painful, there should be no pressure to do it,” Harris said. “There will be other holidays, other times and other gatherings.” 5. Ask what helps and be open to what doesn’t. 6. Avoid “helpful” actions that are actually hurtful. “When you stay away, pretend it didn’t happen or walk the other way in a store so you don’t have to say anything – those things hurt,” Harris said. 7. Understand that there’s no set time frame for someone who suffers a loss to be “over it” or “move on.” Harris said adjustment to loss is a long process and tends to get worse before it gets better. Those not closely connected to the loss will move on with their busy lives while the person who has lost a spouse or child or parent will experience fresh loss over and over again for the first year while facing the first Thanksgiving, birthday, anniversary, Christmas, vacation, etc. without the person with whom they had always shared those moments. “There is a time when we manage our grief more than it manages us, and a time when the healing becomes strength, like a healed broken bone is stronger at the point of healing than the bone around it. But we are always changed, different because of both the life and the death of the person we loved and lost,” Harris said. Source:
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is an oft-quoted expert on marketing and branding of professional sports teams and serves as publisher and editor of The Baylor S3 Report (www.baylors3.com), the industry-leading publication featuring best practices in sports sales and marketing. In response to this weekend’s protests during many of the NFL games, Wakefield said he is closely watching the “generations” of fans, particularly the season ticket holders. He explained that the average NFL season ticket holders are male, in their 40s and have a household income of more than $100,000. “I think the question is if the NFL can truly use this as a unifying rather than divisive tool. The dilemma is that the season ticket holder base is older and more prone to see it as divisive and offensive. But the younger set, tomorrow’s fan base, is likely to side with the players. So, brand equity could erode among current season ticket holders and, at the same time, gain interest and support from millennials – who have not been watching or attending as much.” Wakefield’s research in retailing covering more than two decades focuses primarily upon sports psychology, team sports marketing, entertainment marketing, and fan and consumer response to pricing and promotional tools. He has conducted fan research in almost every venue in sports including the NBA, NFL, MLB, MLS, NHL, and NASCAR. Source:
Baylor Film Expert Discusses 'Star Wars' Directors, Challenges with Established Brands
Film expert Chris Hansen, M.F.A., professor and chair of Baylor’s film and digital media department, is quoted as an expert in this Marketplace story about the Star Wars franchise and the challenges directors encounter with the established brands. “I feel like Star Wars films have what you might call a ‘house style,’ and they want someone to work creatively within that, and they want to push that a little bit, but they still have to stay within that house style,” he said. Source:
Baylor Gospel Expert: MLK’s ‘I Have a Dream’ Inspired Response from Black Gospel Artists
Fifty-four years ago this week. On Aug. 28, 1963, from the steps of the Lincoln Memorial in Washington, D.C., Dr. Martin Luther King Jr. delivered “I Have a Dream” – one of the most iconic speeches in American history and a defining moment of the Civil Rights Movement. For black gospel artists recording in the years after 1963, King’s speech was fertile ground for creative expression, said Robert Darden, professor of journalism and founder and director of Baylor’s Black Gospel Music Restoration Project (BGMRP). “These artists responded by creating songs that sampled portions of Dr. King’s recorded audio, drew inspiration from his words or supported the Civil Rights Movement in the wake of its delivery,” Darden said. Darden founded Baylor’s Black Gospel Music Restoration Project more than a decade ago in an effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings, and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture. Source: