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Fashioning Fusion: Villanova Professor Explains Clean Energy Breakthrough
On December 13, scientists at Lawrence Livermore National Laboratory announced a breakthrough that could change the future of clean energy. The long-awaited achievement of nuclear fusion was accomplished by researchers and, if harnessed on a larger scale, fusion energy could provide an energy option without the pollution of fossil fuels and without the radioactive waste of nuclear energy. A new world running on clean energy may not be imminent, but the state of ignition achieved is an important first step. Villanova University professor of mechanical engineering David Cereceda, PhD, received a U.S. Department of Energy Early Career Award from the Office of Fusion Energy Sciences for his research on fusion energy materials—and has worked at the Lawrence Livermore National Laboratory, located in California. "Ignition means that a nuclear fusion reaction becomes self-sustainable," Dr. Cereceda said. "The experiments performed at NIF [National Ignition Facility] last week reached for the first time in history a condition called scientific breakeven, meaning the scientists produced more energy from fusion than the laser energy used to drive it." The breakthrough discovery was made when 192 lasers focused on a cylinder the size of a pencil eraser. That container was filled with a small amount of hydrogen that was encased in a diamond. The resulting reaction that occurred was brief but significant, as this important step has proved allusive to researchers for decades. "Those who criticized fusion said that fusion was always five decades away. That's not true anymore," Dr. Cereceda remarked. "I'm not surprised about the announcement. It finally arrived after decades of hundreds of brilliant scientists and engineers carefully working on it." Still, the national laboratory says much work still lies ahead. Scientists will continue to push toward a higher fusion output and are looking at more efficient ways to produce ignition. Researchers also believe they may still be decades away from making fusion energy a mainstay and usable for the general public. "In my opinion, some of the most important challenges that remain on the path to commercial fusion energy are related to structural materials, tritium breeding blankets and laser technology, among others," mentioned Dr. Cereceda. "Multiple challenges remain to making it a commercial energy source, but this recent and historic breakthrough was a critical milestone."
It reflects the University’s strong and longstanding relationship with the accounting industry The University’s graduates achieved the fourth highest global pass rate in CIMA Operational Level exams It is the second year in a row the University has been recognised in this way. Aston University’s Accounting Department has won a Chartered Institute of Management Accountants (CIMA) Global Excellence Award at the CIMA Excellence Awards for the second year running. The annual Awards recognise institutions and individuals across the world going above and beyond to shape the next generation of Chartered Global Management Accountants and lead the accounting profession into the future. The Accounting Department has been awarded Global High Distinction - CGMA Campus of the Year 2022, reflecting the strong and longstanding relationship it has with the accounting industry and the professional bodies in accounting which benefits students throughout Aston Business School. The award reflects the University’s graduates achieving the third highest number of CIMA exams taken over the previous 12 months per university campus globally with above average global pass rate as well as the fourth highest global pass rate in CIMA Operational Level exams. Andy Lymer, professor of taxation and personal finance and head of department of accounting in Aston Business School, said: “Ensuring our graduates are well prepared for long and successful careers in the accounting profession is a key focus of our approach to designing and delivering our accounting degrees, and where we work on other degrees with our accounting teaching. “To be recognised for doing this at the level of one of the top three or four Universities in the world by one of the major global accounting professional bodies is clearly great news for our students - current, past and future. “It is also wonderful recognition for the great teaching team we have here that this award underlines are genuinely world class at what they do.”
Aston University launches degree in nursing starting in 2023
Nursing Studies BSc (Hons) will specialise in nursing adults Students will spend 50% of their time in work placements in the West Midlands region The nursing programme is based in Aston Medical School Aston University has launched a degree in nursing with its first intake starting its three-year course in September 2023. Approved by the Nursing and Midwifery Council (NMC), the Nursing Studies BSc (Hons) will specialise in nursing adults with a focus on community nursing, with work placements offered in hospital and community settings to best reflect where the NHS most urgently needs nurses. According to NHS Digital there are around 47,000 UK vacancies, that is a vacancy rate of 11.8% and in the Midlands region, in the first quarter of 2022 there were 9,336 nursing vacancies – making the West Midlands a hot spot for vacancies. The University is now taking applications for its first cohort of up to 40 students who will be based in Aston Medical School. They will be due to graduate in 2026, eligible to register with the Nursing and Midwifery Council as a Registered Nurse (Adult). Professor Anthony Hilton, pro-vice-chancellor and executive dean of the College of Health and Life Sciences, said: “I am delighted we now offer Nursing Studies which comes at a time when we are seeing a national shortage of nurses in the NHS and more locally in Birmingham we are seeing a significant gap in nurses trained in adult and community care settings. Nursing will be co-located within Aston Medical School to provide opportunity for truly interprofessional learning with our medical, pharmacy and wider groups of healthcare students. “We are excited to work with our local NHS Trusts to offer clinical practice education, in combination with our new state of the art health simulation facilities. We look forward to launching in 2023 and developing high quality nursing graduates to support the NHS workforce of the future.” Students will spend 50% of their time on work placements at various local hospital trusts including Sandwell and West Birmingham (with its new hospital opening in 2024), The Royal Orthopaedic Hospital NHS Foundation Trust, University Hospitals Birmingham – this includes The Queen Elizabeth Hospital, Solihull Hospital, Birmingham Heartlands and Good Hope Hospital, as well as Birmingham Community Healthcare Trust. There will also be opportunities for placements within various nursing homes, hospices and GP practices. There are significant opportunities for interprofessional learning with other healthcare students - because the nursing cohort will study some taught sessions alongside students in Aston Medical School, Pharmacy, Optometry and Audiology. New state-of-the-art healthcare simulation facilities will be used to support practical and clinical skills training. The simulation suite includes two hospital wards, a residential flat, an immersive room and high-fidelity mannequins. Jayne Murphy, programme lead adult nursing, Aston University: “Nursing is dynamic and challenging and requires a huge skill-set from specialist clinical skills to essential skills of communication, problem-solving and professionalism.” “There is no better time to start a career in nursing. The opportunities post-qualifying are endless and our students will have the potential to make a significant difference to people’s lives when they are often at their most vulnerable.” “Our nursing students will work with some truly inspirational people who will support them to be the best nurse they can be. The small cohort sizes at Aston University mean they will have a personalised experience in a supportive environment to help our students flourish during their studies and in their first post as a registered nurse.” Dr Alexander Rhys, NMC Assistant Director of Professional Practice, said: “Congratulations to Aston University which has become one of the latest education institutions approved against our standards to deliver a pre-registration nursing programme. It's vital that nursing and midwifery students receive the high-quality education they need to join our register and deliver the safe, effective and kind of care that people have the right to expect. We look forward to supporting Aston University as it educates the nurses of the future”. We are now taking applications for BA (Hons) Nursing Studies (Registered Nurse Adult Nursing) starting in September 2023. To find out more about the course or how to apply, please visit the course pages on our website. Deadline for applications is 25 January 2023.
Birmingham MP officially opens £1.5 million healthcare simulation facilities at Aston University
Paulette Hamilton MP officially opens healthcare simulation facilities at Aston Medical School and School of Optometry State-of-the-art facilities including medical simulation room with high fidelity manikins for students to practise real life scenarios opens The first in Europe ocular simulation suite allows students to refine skills in examining the health of the eyes and experience a wide range of eye disease. New £1.5 million healthcare simulation facilities have officially opened at Aston Medical School and in the School of Optometry at Aston University. The state-of-the-art facilities were formally opened by Paulette Hamilton, member of parliament for Birmingham Erdington, on Friday 2 December at a ribbon cutting ceremony that was attended by Aston University Vice-Chancellor Professor Aleks Subic as well as other members of the University executive and staff from the College of Health and Life Sciences. Commenting on the new facilities Paulette Hamilton MP said: “It’s been brilliant to visit and officially open the new healthcare simulation facilities at Aston University. “I know from my time as a nurse how important it is to have access to good training and the latest equipment. These fantastic facilities will give students the best possible learning experience as they prepare to enter their profession, providing healthcare in Birmingham and beyond.” Hosted by Professor Anthony Hilton, Pro-Vice-Chancellor and Executive Dean of the College of Health and Life Sciences, guests were invited to take a tour of the new facilities including a clinical skills simulation room which allows students to practise in emergency settings and an ocular simulation unit facility, the only one in Europe. Professor Hilton said: "We are delighted these new facilities have opened in time for the start of the new term and that students can benefit from practising their clinical skills in a variety of scenarios. “The acute care simulation room will allow for simulated emergency resuscitation scenarios that are very difficult to teach in real life situations, such as heart attacks, acute breathlessness and severe allergic reaction and will be of great value in training students of medicine, pharmacy and optometry.” The healthcare simulation facilities will be used by students studying medicine, pharmacy and optometry, where they will be able to practise in emergency settings using high quality manikins where they will simulate treating patients for acute conditions such as a heart attack or learning how to intubate a patient onto a ventilator. Professor Aleks Subic, Vice-Chancellor, Aston University said: “The launch of the Aston University healthcare simulation facilities marks an important milestone in the development of our digital health precinct within the Birmingham Knowledge Quarter. By establishing world-class medical imaging, advanced visualisation, and digital diagnostics capabilities we are in fact bringing Industry 4.0 to healthcare. “Our students from the Aston Medical School and School of Optometry in particular, will benefit immensely from this development as they will be able to detect a wide range of clinical conditions and diseases and explore different interventions and scenarios, safely within a simulated environment.” The high-fidelity acute care simulation room will also be equipped with recording facilities, a debrief room and control room. The funding has allowed for the purchase of other training equipment such as a hospital grade bed and single task trainer simulation equipment. For example, male and female catheterisation models, pelvic and rectal trainers, venepuncture arms, breast trainers and abdominal trainers. The facilities were part funded by the Office for Students which awarded the University £806,226 to set up the ‘high fidelity’ simulation A&E room with further expenditure by Aston University on the ocular simulation unit. The ocular simulation facility is unique in Europe. It allows students to refine their skills in examining the health of the front and back of the eyes and to experience a wide range of eye disease. One of the simulators allows students to utilise their smartphones to practise at home. They can gain direct feedback and be assessed by the simulators, allowing more flexible, diverse and intensive learning than can be achieve with clinical practice placements. Professor Liz Moores, deputy dean of the College of Health and Life Sciences, said: “The College of Health and Life Sciences is thrilled with this investment. The enhanced facilities will help to support many of our healthcare students, including those now applying for our new nursing degree. It will also support us with the introduction of the new pharmacy and optometry education standards, providing a step change in our ability to simulate a wide range of clinical scenarios.” For more information about studying in the College of Health and Life Sciences please visit our website.
UConn Expert, 10 Years after Sandy Hook, on the Lies that 'Plague the U.S.'
UConn professor and journalist Amanda J. Crawford considers the misinformation that spread like wildfire after tragic school shooting at Sandy Hook Elementary School to be "the first major conspiracy theory of the modern social media age." Ten years after 26 young students and school staff were killed in the massacre, the impact of that day in 2012 continues to reverberate in America today. On this solemn anniversary, Crawford writes about the aftermath of Sandy Hook misinformation in a new essay for The Conversation: Conspiracy theories are powerful forces in the U.S. They have damaged public health amid a global pandemic, shaken faith in the democratic process and helped spark a violent assault on the U.S. Capitol in January 2021. These conspiracy theories are part of a dangerous misinformation crisis that has been building for years in the U.S. While American politics has long had a paranoid streak, and belief in conspiracy theories is nothing new, outlandish conspiracy theories born on social media now regularly achieve mainstream acceptance and are echoed by people in power. Recently, one of the most popular American conspiracy theorists faced consequences in court for his part in spreading viral lies. Right-wing radio host Alex Jones and his company, Infowars, were ordered by juries in Connecticut and Texas to pay nearly $1.5 billion in damages to relatives of victims killed in a mass shooting at Sandy Hook Elementary School a decade ago. Jones had falsely claimed that the shooting was a hoax. As a journalism professor at the University of Connecticut, I have studied the misinformation that surrounded the mass shooting in Newtown, Connecticut, on Dec. 14, 2012 – including Jones’ role in spreading it to his audience of millions. I consider it the first major conspiracy theory of the modern social media age, and I believe we can trace our current predicament to the tragedy’s aftermath. Ten years ago, the Sandy Hook shooting demonstrated how fringe ideas could quickly become mainstream on social media and win support from various establishment figures – even when the conspiracy theory targeted grieving families of young students and school staff killed during the massacre. Those who claimed the tragedy was a hoax showed up in Newtown and harassed people connected to the shooting. This provided an early example of how misinformation spread on social media could cause real-world harm. Amanda J. Crawford is a veteran political reporter, literary journalist, and expert in journalism ethics, misinformation, conspiracy theories, and the First Amendment. Click on her icon now to arrange an interview with her today.
Students studying medicine, pharmacy, nursing, optometry and audiology to benefit from the investment in a new simulation facility over the next three years The Office for Students has granted Aston University £4.8 million to develop future healthcare professionals The investment in digital clinical equipment and health simulation facility will better prepare students for the future of work. Students in the College of Health and Life Sciences at Aston University are to benefit from a major £4.8 million investment in new facilities funded by the Office for Students to further expand and develop the University’s suite of state-of-the-art healthcare simulation and laboratory facilities. Students studying medicine, pharmacy, nursing, optometry and audiology will benefit from capital funding to support new equipment and facilities over the next three years. This latest funding follows on from an initial £1.5 million investment into healthcare simulation facilities on the University campus which were officially opened in December 2022 by Paulette Hamilton MP. The funds will be used to create and equip a simulated hospital ward facility and a simulated patient home environment for healthcare students. Nursing Studies is now recruiting for its first intake of students in September 2023. Pharmacy students will also gain a new wet lab and asepsis suite. The optometry simulation suite, unique in Europe, will be further enhanced with augmented reality simulation, allowing students to learn and refine their skills in a realistic instrument environment, with simulated patients with a wide range of eye conditions. Investment in other additional optometry equipment, including an additional optomap retinal screening device, will also allow the eye clinic to triage patients for the eye hospital, reducing patient waiting times, particularly in assessing conditions such as macular degeneration. Aston Medical School will be equipped with the creation of an immersive room and an anatomy and physiology teaching facility. Professor Liz Moores, Deputy Dean of the College of Health and Life Sciences, said: “The College of Health and Life Sciences is thrilled with this investment. The enhanced facilities will help to support many of our healthcare students, including those now applying for our new nursing degree. It will also support us with the introduction of the new pharmacy and optometry education standards, providing a step change in our ability to simulate a wide range of clinical scenarios.” Professor Aleks Subic, Vice-Chancellor at Aston University, said: “This strategic investment will ensure that our students are learning in the very best facilities with access to state-of-the-art digital technologies. The new facilities will enable us to prepare students fully for future careers that are strategically important to the healthcare sector and society. This is about bringing Industry 4.0 to healthcare.” Professor James Wolffsohn, Head of the School of Optometry and Audiology at Aston University, said: “With the huge hospital waiting lists, particularly post-COVID, with those in ophthalmology being the highest, it is essential that primary care can take more of the patient load to allow hospitals to focus on surgery and complex cases. This investment will allow us to better train our optometry and audiology students to be able to triage patients and to manage more conditions within community practice.” Jiteen Ahmed, Head of Technical Services in the College of Health and Life Sciences at Aston University, said: “It is fantastic to see such a large investment in our facilities to support many of our healthcare programmes. Technical staff at Aston University will be playing a key role in the design of the facilities, ensuring that we provide the most up to date and innovative technologies to meet the needs of the programmes. “I am very excited to see the involvement of technical staff as they will play a significant role in ensuring our students meet key learning outcomes in our facilities at the University.” For more information about studying in the College of Health and Life Sciences please visit our website.
Professor Corinne Spickett will explain how oxygen can cause damage to cells and lead to diseases Her inaugural lecture will take place on Thursday 26 January 2023 at 6.30 pm Members of the public may attend in person or online. A leading biochemist at Aston University is to give an inaugural lecture on the concept of oxidative stress and how failure to control it leads to diseases on Thursday 26 January 2023. During her public lecture, ‘Oxygen: can’t live without it, but stressful to live with it’, Professor Corinne Spickett will explain how oxygen can cause damage to cells, how damaged molecules such as “sticky lipids” can be measured using advanced technology, and what their biological effects are. Corinne moved to Aston University in 2011 from the University of Strathclyde. Her first degree was in biochemistry at Oxford University and she went on to gain a DPhil from Oxford on the application of NMR to study yeast bioenergetics in vivo. After postdoctoral work using NMR to investigate stress responses in plants and glutathione metabolism in pre-eclamptic toxaemia, she became a Glaxo-Jack research lecturer in the Department of Immunology at the University of Strathclyde and subsequently a senior lecturer in the Department of Biosciences. Since then, she has been working on the analysis of phospholipid oxidation by mass spectrometry and the biological effects of oxidized lipids, especially as relating to atherosclerosis and inflammation, and has published extensively in this field. She has also applied her expertise in analysis of phospholipids to lipidomic studies of LDL in chronic kidney disease and the study of changes in yeast membranes in biotechnology applications. More recently, she expanded her research to include analysis of protein oxidation and formation of lipoxidation products during inflammation. She is an internationally recognized researcher in the field of redox biology with extensive involvement in international research. Professor Spickett said: “We tend to take oxygen for granted as something essential for life, but actually it is highly reactive and its role in biochemistry poses a challenge for organisms from yeast to man. “Through a synopsis of my career, I will explain how oxygen can cause damage to cells and, in parallel, I will illustrate how academic research careers are often non-linear and often depend on serendipity.” The lecture will take place at Aston University at 6.00 pm for 6.30 pm on Thursday 26 January 2023. It will be followed by a wine reception from 7.30 pm to 8.00 pm. It is open to the public and free to attend, but places must be booked in advance via Eventbrite.
Social media engagement style may be linked with perceived social connectedness – new research
A novel experimental task measuring behaviour on a social networking site identifies key differences between passive, reactive and interactive usage 526 users were observed on the mock platform to monitor usage according to frequency of likes, shares, and scrolling More interactive users reported greater social connectedness and social capital Researchers at Aston University have developed a new experimental task, involving a mock social networking site, which grouped people into three distinct styles of social media use—passive, reactive and interactive. Led by Dr Daniel Shaw and Dr Charlotte Pennington in the School of Psychology, at Aston University, the new findings also suggest that interactive users reported greater feelings of social connectedness than passive or reactive users. Despite the wealth of research into the psychological impact of social networking site (SNS) usage, inconsistent findings have prevented any firm conclusions from being drawn. While some studies have concluded that social media usage was associated with increased social connectedness and reduced loneliness, others reported detriments to loneliness and wellbeing with greater use of such platforms. In their new work, published in the journal PLOS ONE, the researchers administered the Social Networking SiteBehavior Task (SNSBT) online to 526 individuals, who also completed questionnaires on their levels of loneliness, sense of belonging, social connectedness, online social capital and answered questions about their Facebook usage and friendship network. The SNSBT grouped users into three discrete groups depending on how often they clicked “Next,” “Like,” or “Share” on 90 images presented to them on the mock SNS. On average, passive users, about 39% of those in the study, clicked “Next” most often (on 85% of images). Reactive users, 35.4% of the study, most often clicked either “Next” (59% of the time) or “Like” (36% of the time). Interactive users, 25.7% of participants, mostly clicked “Like” (51% of the time) or “Share” (20% of the time). Analysis of the data revealed that interactive users had, on average, more Facebook friends, spent more time on Facebook, and reported greater feelings of social connectedness and social capital than passive or reactive SNS users. However, this study could not determine if any causal or directional link between these factors exists. The researchers are planning to carry outfurther work in this area. The authors concluded that the simple SNSBT tool they developed, now publicly available, could help researchers quantitatively differentiate between different SNS usage styles and overcome the limitations of self-report data, enhancing future research in the field of cyberpsychology. Dr Daniel Shaw said: “This study introduces a new tool with which researchers can measure different styles of engagement on social networking platforms and indicates that our style of engagement can be more important for our psychological wellbeing than the amount of time we spend on social media.” Dr Charlotte Pennington added: “Individuals displaying more interactive styles of usage on our platform reported stronger feelings of social connectedness and social capital compared with those who showed more reactive or passive behaviour. Our team has developed the first mock social networking site that can be used to measure natural styles of usage, free from the ethical concerns that arise when people log into their own phones.”
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Is the sun set to shine again on a rebounding Florida tourism economy?
It was a tough couple of years for the Florida tourism industry. With flights restricted, travel discouraged and theme parks closed or limiting the number of guests, Florida felt the full economic brunt of the pandemic when the tourists stopped coming. To put it in perspective: In 2020, Walt Disney World took a $7 billion loss. But with COVID all but a memory, the rebound already is in full swing with visitors and their disposable income returning to the Sunshine State. Florida tourism exploded to record numbers as the state has welcomed 104.5 million visitors so far this year, a 15.3 percent increase over the same time period in 2021, according to the offices of Gov. Ron DeSantis and Visit Florida. In the third quarter alone, Florida welcomed 35.1 million tourists – a 6.9 increase from the same period in 2021 and the fifth quarter in a row that saw overall visitation surpassing pre-pandemic levels. About 32.6 million domestic visitors traveled to Florida in the third quarter period of 2022. Islander News - December 2022 But still after such a slowdown, should we be cautious? What can tourism operators, hoteliers and the rest of the hospitality industry expect for 2023? With COVID no longer a deterrent, will a shaky economy be the next shoe to drop? Or, after being stuck at home for so long, will visitors help places such as Disney, Universal and LEGOLAND become recession-proof? These are great questions, and if you are a journalist covering the 2023 tourism season in Florida, let us help. Peter Ricci, Ph.D., is a clinical associate professor and director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about space-travel tourism as well as other topics, including the labor shortage in hospitality and tourism. Simply click on his icon to arrange an interview.
ExpertFile-powered “Our Experts” site makes health experts findable and accessible to media at a click of a button ChristianaCare and its collaborative partner ExpertFile have been recognized with a 2022 Silver Quill Award from the International Association of Business Communicators (IABC) for its "Our Experts" media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize – an “Award of Excellence” in the Communications Management, Media Relations category. The IABC Silver Quill Awards showcase business communication excellence and are acknowledged as among the most prestigious awards programs in the communications industry. “I’m proud to accept the Silver Quill Award on behalf of our organization and our incredible Communications team, including our ExpertFile partners,” said Shane Hoffman, communications director at ChristianaCare. “The ‘Our Experts’ platform has given us next-level ways to engage our experts and share our knowledge as a trusted source of health care information. It has also helped us re-imagine the traditional online news room experience and turn it into a truly new and innovative way to serve the needs of both journalists and our community.” IABC’s Silver Quill awards honor the dedication, innovation and passion of communicators on a global scale. Each entry is scored independently by evaluators who judge the award submission on factors that include: stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. Since launching in March 2021, the "Our Experts" media database has received more than 20,000 online visits and has resulted in more than 200 news stories. “We are honored to earn this Silver Quill Award with our client, ChristianaCare,” said Peter Evans, CEO of ExpertFile. “Despite the pressures of the pandemic, their team collaborated closely with us to create a world-class program that continues to help a variety of audiences discover and connect every day with credible medical experts and groundbreaking research.” Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search/digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Awarding top honors “with distinction,” the IABC judging panel provided a number of detailed comments on the “ChristianaCare Experts Program”: “Very well-done website. Nice content that is well organized and searchable. From planning and implementation to measurement afterward the program shows great work.” “Great work in the time of COVID. Your knowledge of journalists and their challenges. during COVID was spot-on.” “I liked the media advisories. Having been on both sides of the reporter/media relations thing, I like clear and simple. You achieved this!” “If I were a reporter, the advisory would be invaluable when I needed an expert.” “Very specific and focused on business-results. Great work here.” “Very comprehensive! You thought of everything without getting bogged down in unnecessary details.” Nearly 100 ChristianaCare experts are featured in the database today, and that number continues to grow. “As communicators in health care, it has always been important for us to provide timely, accurate, easy-to-understand information to the communities we serve so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “The COVID-19 pandemic added an entirely new level of urgency to our role as communicators, and it made it even more important for us to build strong relationships with our partners in the news media so that they can deliver compelling, actionable health information to the community—from experts they can trust.” The pandemic also highlighted the need to do more with less. ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts—amid rapidly increasing demand—without the need to add additional resources. “With our partners at ExpertFile, we leveraged ExpertFile’s outstanding technology platform to create a database of our experts that helps reporters and news producers find the sources they need quickly, and it enables our team to nimbly manage their requests and facilitate interviews in a way that makes the absolute best use of our resources,” Hoffman said. “The ExpertFile team worked as our strategic thought partners throughout this process, and they’ve really embraced our desire for innovation that drives results. They’ve helped us to work smarter and do more without adding a lot of additional resources. Together, we’ve built a system and process that is helping us to communicate in new and better ways—and we’re just getting started.” About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.
