Joseph Pancras, Ph.D.

Associate Professor of Marketing · University of Connecticut

Expert in retail competition

Competitive Marketing Strategy Customer relationship management (CRM) using Digital Marketing and Analytics Retail Competition Customer and Marketing Relationality Targeted Marketing in Mobile and Digital Media

Ganesh Iyer

Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration · Haas School of Business, University of California, Berkeley

Competitive Marketing Strategy Coordination and Contractual Issues Distribution Channels Marketing information and its effects Bounded Rationality