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Associate Professor of Marketing · University of Connecticut
Expert in retail competition
Competitive Marketing Strategy Customer relationship management (CRM) using Digital Marketing and Analytics Retail Competition Customer and Marketing Relationality Targeted Marketing in Mobile and Digital Media
Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration · Haas School of Business, University of California, Berkeley
Competitive Marketing Strategy Coordination and Contractual Issues Distribution Channels Marketing information and its effects Bounded Rationality