Helen Colby

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Marketing expert with a penchant for consumer decision-making, in matters of health and finances

Information Effects Financial Decision-Making Consumer Judgment and Decision-Making Health Decision-Making Self-Control and Goals

Lindsay Larson

Associate Professor · Georgia Southern University

Lindsay Larson is an expert in consumer judgment and decision-making.

Social Cognition Marketing and Sales Consumer Behavior

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