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Predicting pandemic death rates: UMass Amherst biostatistician oversees the COVID-19 Forecast Hub that creates critical ...

University of Massachusetts Amherst August 6 · 2 min read
Nicholas Reich
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Jan-Benedict E.M. Steenkamp

Jan-Benedict E.M. Steenkamp

Knox Massey Distinguished Professor, UNC Kenan-Flagler Business School · UNC-Chapel Hill

J.B. Steenkamp is a world-renowned scholar on global branding and marketing.

Private Label Brands Marketing Strategy Emerging Markets Marketing Branding

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