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The Algebra of Writing a Book

As I stood there before friends, family, colleagues, and the people who had actually agreed to come celebrate a book I wrote, I found myself thinking about how all of this had become possible. There it was my name on the cover. A real book. Something that had started as a vague idea, survived several versions, considerable self-doubt, and a few grammatical interventions, and somehow made it into the world. People frequently ask me about the process. How did you write a book? Where did the idea come from? How did you actually get it finished? The honest answer is that I didn't really know what I was doing. I just kept going long enough to figure some things out. So, in honour of the launch, I thought I would share the formula. I call it The Algebra of Writing a Book. A quick disclaimer before we begin. This is a personal formula, based on a sample size of one, occasionally supervised by a patient editor and a ten-pound she-dog named Dottie, who treats every writing session as a personal invitation to stop working and pay attention. It has not been peer-reviewed by an actual mathematician, unless being an MBA student now qualifies me to turn every human experience into an equation, whether it wants to cooperate or not. The inspiration came partly from Scott Galloway, whose The Algebra of Happiness and The Algebra of Wealth take complicated subjects and distil them into memorable formulas (Galloway, 2019, 2024). What I admired was not the formula at the end of each chapter. It was the discipline behind it. He takes a messy human subject, studies it long enough to understand the mechanics, and then gives readers something they can actually use. For years, I have spent at least a couple of hours a day reading or listening to people who think more clearly than I do. I don't just want to know what they think. I want to understand how they got there. How did they make that point? Why did that sentence work? What did they leave out? Where did they slow down? A surprising number of the ideas I now think of as my own started somewhere else. I turn them over, pull them apart, mix them with my own experience, and, if I'm lucky, they come back sounding like me. I think of them as my thought babies: borrowed genetics, raised in my household until they develop a personality. Research + Experience + Curiosity = Original Ideas At least, that was the theory. Then life decided to test it. At 65, I lost my job. Financially, I was fine. Thirty years in financial services had taken care of that. Emotionally, however, I discovered I had built a surprisingly large part of my identity on a business card. Take away the title, the office, the meetings, the responsibilities and the people who needed you to make decisions, and suddenly you are left wondering who exactly you are supposed to be on Tuesday morning. Naturally, I responded in the most emotionally healthy way I could think of. I built a business case for my reinvention. There was a timeline. There were measurable deliverables. There may even have been a Gantt chart. Picture it: a newly unemployed woman trying to project-manage her emotional recovery as though grief were a product launch. Phase One: Feel Better. Phase Two: Discover New Purpose. Phase Three: Become Inspiring. It was a spectacular failure. A few weeks later, I was sitting in my car in a grocery store parking lot with the engine off, unwilling to go inside and buy milk like someone who actually had somewhere to be. My beautifully organized recovery plan had collapsed somewhere around Phase One. It turns out grief has very little respect for bullet points. What I needed was permission to be a mess for a while. So I gave myself one small instruction: write something five days a week. Not something good. Not something publishable. Not something anyone besides Dottie and I would ever read. Just something. I did not commit to writing a book. I committed to trying. I gave myself permission to be terrible at it for as long as it took. That turned out to be the important part. Somewhere in all that low-stakes trying, I fell in love with writing. I became fascinated by how a good writer can take an idea you’ve been carrying around vaguely for years and suddenly put exactly the right words around it. You read the sentence and think, yes. That's it. That's exactly what I've been trying to say. Stealing Homework David Brooks once described writers as “beggars who tell other beggars where they found bread.” He used the phrase in a 2023 Persuasion interview with Yascha Mounk, calling it one of his favourite sayings about writing (Mounk, 2023). I loved it because it gave me permission to stop pretending that every good idea had originated in my own head. I started paying attention not only to what good writers said but also to how they built an argument, why certain words carried more weight, and how a simple metaphor could sometimes accomplish what three pages of explanation could not. I carried a notebook everywhere. I wrote down phrases that stopped me. I noticed metaphors the way other people notice good haircuts. Patricia O'Conner's Woe Is I: The Grammarphobe's Guide to Better English in Plain English quietly repaired decades of my grammatical freelancing as I tried to figure out why six words could sometimes explain something better than six paragraphs. Then came Christine. Two years and three complete versions of the manuscript later, I had something that vaguely resembled a book. That was largely thanks to Christine, a PhD, teacher, and four-time published author, who agreed to help a woman whose writing experience began and ended with mortgage disclosure statements. Christine was smart, generous, and wonderfully direct. She was also a regular in my GoodLife Fitness classes, which meant she had already watched me botch choreography in public before she read a word of my writing. I had very little dignity left to protect. Her first editorial assessment was concise: “Sue, your grammar sucks.” Fair enough. Her second question was why I insisted on capitalizing the word Mortgage as though it deserved the same reverence as God or Beyoncé. I still don’t have a good answer. But Christine's most important contribution had nothing to do with grammar. My manuscript was full of financial information and professional jargon. It was smart enough, but it wasn't human enough. Buried inside it was Clara, a character representing the ordinary people I had spent my career trying to help. The truth was that I had trouble accessing the human side of aging, finance and retirement. It was much easier to talk about the process and the products than to be vulnerable about what I had actually gone through. Christine kept pushing me. Tell the human story. Go deeper. Be more vulnerable. Stop hiding behind your expertise. She was right. Slowly, Clara became more real. As Clara became more real, so did I. Somewhere along the way, I stopped being an author trying to protect my professional credibility and became a woman willing to be seen. That changed the book. It also changed me. It helped me heal some of the wounds I hadn't realized I was carrying. And somewhere in the middle of all that editing, Christine and I became better friends. I didn't want to disappoint her, which turned out to be a far better motivator than any deadline. Finishing the manuscript didn’t feel like a triumph. It felt more like handing someone something soft and unfinished, hoping they wouldn’t drop it. As long as the book was unfinished, I had an excellent excuse: “I’m working on a book.” Very impressive. Very aspirational. Very safe. Once it was finished, there was nowhere left to hide. So I hired an agent and let him absorb the rejection on my behalf. He sent the manuscript out. Three responses came back. One publisher said, “Thanks, but no thanks.” Two said yes. Suddenly, a woman with three decades in mortgage lending, a character named Clara, and an unapologetic attachment to writing was going to be an author. Which brings me to the actual algebra. Curiosity + Permission to Fail + Consistent Effort + Time = A Finished Manuscript Notice what is missing. There is no talent requirement. No inspiration variable. No line item for knowing what you're doing before you start. There is simply a small, repeatable behaviour applied without judging the results too harshly. And here is the part I especially want to emphasize: I was 65 when I lost my job, and 70 when my book was published. Five years. Is five years too long to reinvent yourself? I doubt it. We have somehow convinced ourselves that reinvention should happen quickly, preferably between lunch and the afternoon news. But some things take time. Five years gave me time to learn, write badly, rewrite, improve, find my voice, work with Christine, survive rejection, heal old wounds, and eventually become an author. Five years earlier, I would never have put “write a book” on my list of things to do. At 65, I was trying to figure out who I was without the job that had defined so much of my adult life. At 70, I was standing in front of friends and family, holding a published book with my name on it. Here is the link to the the launch party interview if you have 37 minutes (or 24 minutes at 1.5x).  We spend a lot of time planning for retirement as though we are planning a trip. We think about where we will live, how much money we will need, and what we will do with our time. All important questions. But life doesn't always follow the itinerary. Sometimes the thing you think is the ending turns out to be the beginning of the next chapter. My other formula became: Loss + Curiosity + Permission + Action + Time = Reinvention My two background mantras throughout all of this were simple: It is never too late. If not now, when? They sound almost embarrassingly obvious, but obvious does not mean easy. I have watched too many people postpone the things they want to do until some imaginary future when they will have more time, more confidence, more energy, or fewer obligations. There is always a reason to wait. I had plenty of them myself. You cannot get to “one day” without committing to “day one.” For me, day one wasn't about writing a book. It was about writing one thing. Then another. Then another. Five days out of seven. Eventually, those small acts of showing up became a manuscript. The manuscript became a book. And five years after losing my job, at 70, that book became real. And I became a better human. Scott Galloway gave me the idea of looking for the algebra beneath a complicated subject. David Brooks gave me permission to admit that writers borrow, learn from, and build on one another. Christine gave me the courage to stop hiding behind my expertise and to let the human story into the book. Dottie gave me a very reliable reason to stop writing and go for a walk. And a 65-year-old woman who had just lost a huge part of her identity gave herself permission to be bad at something new. Five days out of seven. For long enough. Apparently, that was enough. Today, Your Retirement Reset is out in the world, on bookshelves, in libraries, and with readers across Canada. More than fifty blog posts have grown out of the same process, a considerably better showing than that Gantt chart ever managed. If there is something on the back burner that you keep telling yourself you will do someday, don't start with the big plan. Try something small. Give yourself permission to be terrible. Then show up again. Make tomorrow your day one. Because sometimes reinvention doesn't arrive with a grand announcement. Sometimes it quietly wanders in while you're busy doing something else. That is how I wrote a book. And perhaps more importantly, that is how I discovered I wasn't finished becoming whoever comes next. It is never too late. If not now, when? Sue My Book is Available for Order: I hope you will consider ordering a copy of Your Retirement Reset for yourself, a friend, or someone you love. Published by ECW Press and is available through Indigo or Amazon and McNally Robinson. If you like supporting Canadian booksellers, check with your local independent bookstore too. Most can order it.

Gas Prices, Inflation and the Economy: What’s Behind the Numbers?

From the price at the pump to the cost of groceries, borrowing and everyday purchases, the economy is once again front and centee in the news and in household budgets. The latest Consumer Price Index shows U.S. inflation running at 3.4% year over year, while gasoline prices have risen sharply. The impact extends well beyond what drivers pay to fill their tanks. Energy costs can ripple through transportation, supply chains, businesses and ultimately the prices consumers see elsewhere. It also raises bigger questions: What is driving the latest inflationary pressure? How significant are rising fuel prices to the broader economy? Why can economic indicators appear relatively strong while consumers remain concerned about their finances? And what should people be watching in the months ahead? Cary Wasden, Ph.D. has served as a Professional in Residence in the Finance and Economics Department at Utah Valley University since 2015, where he brings extensive international business and financial industry experience into the classroom. He is s an expert in investment banking and management of financial institutions. View his profile Cary Wasden, a finance and economics expert at Utah Valley University, can provide context and perspective on the economic forces behind the headlines and help audiences better understand what the latest numbers mean for consumers, businesses and the broader economy. If you’re interested in speaking with Cary Wasden about inflation, gasoline prices, consumer spending or the economy, click on his profile below to arrange an interview today.

White House Media Ban Is Over - But Questions About Press Access Remain

The immediate confrontation may be over, but the questions it raised are not. CNN, MS NOW and Politico have regained access to the White House after President Donald Trump’s administration temporarily barred the news organizations from covering the president. A federal judge ordered their access restored, finding that the outlets had not been provided constitutionally adequate due process when their credentials were revoked. While the ban has been lifted, the episode has renewed a broader debate about press access, government accountability and the relationship between a presidential administration and the journalists assigned to cover it. It also raises questions about what happens the next time an administration strongly objects to a news organization’s coverage. How much discretion should the White House have over access? What protections exist for journalists covering the presidency? And could disputes like this affect how news organizations approach their coverage? Mark Lukasiewicz, dean of The Lawrence Herbert School of Communication at Hofstra University, brings nearly four decades of journalism and network news experience to the discussion, including 17 years at NBC News, where he served as senior vice president of specials and supervised coverage of major breaking news events, presidential elections and debates. View his profile With extensive experience in television news, journalism and political coverage, Lukasiewicz can provide perspective on the practical consequences of restricting media access, the relationship between the White House and the press corps, and what the escalating dispute could mean for news organizations covering the administration. To arrange an interview today, simply click on his profile below.

Indiana’s Player-Prop Decision Raises Stakes for College Athletics

The rapid expansion of legal sports betting has created a particularly complicated issue for college athletics: wagers based on the performance of individual student-athletes. Indiana became the latest state to confront that issue Thursday when regulators rejected an NCAA request to ban pregame college-player proposition bets. These wagers allow bettors to predict individual outcomes—such as how many points a basketball player will score or how many passing yards a quarterback will record. The NCAA has increasingly targeted these bets, citing concerns about athlete harassment, access to inside information and the potential manipulation of individual performances. Indiana regulators ultimately chose to preserve the state’s current rules, which permit certain pregame college-player props while prohibiting them once a game is underway. Sports-betting operators maintain that legal sportsbooks can monitor unusual betting patterns and alert regulators to suspicious activity, an oversight mechanism that does not exist in illegal or offshore markets. The NCAA takes a different view, arguing that attaching money directly to an individual college athlete’s statistics creates risks that are difficult to eliminate through monitoring alone. Several states have already restricted or prohibited these wagers, leaving the country with an increasingly uneven regulatory landscape. Indiana’s decision puts a larger question about the future of legalized sports betting into focus. College athletes now compete in an environment where thousands of people may have money riding on their individual performance, even when the athletes themselves receive none of the wager. Are existing safeguards enough to protect athletes and the integrity of competition? Should college sports be treated differently from professional leagues when regulators decide what people can bet on? And if states adopt different answers, how effective can any single state’s restrictions ultimately be? 

Texas Senate Rematch Puts Tarrant County Back in the Political Spotlight

Less than a year after Democrats flipped a Texas Senate seat in Tarrant County, the two candidates are preparing for a November rematch — this time under very different electoral circumstances. Democratic State Sen. Taylor Rehmet defeated Republican Leigh Wambsganss by 14 percentage points in a January special-election runoff for Senate District 9, a district Donald Trump carried by 17 points in the 2024 presidential election. Now Rehmet and Wambsganss will face each other again on Nov. 3, with the winner securing a full four-year term. In a recent Fort Worth Report article examining the race, Adam Schiffer, professor of political science at Texas Christian University, explains why the dynamics of a regular midterm election could be significantly different from those surrounding January's special election. Special elections typically attract lower turnout, and January's runoff featured only Rehmet and Wambsganss. This fall, Tarrant County voters will see more than 70 races on the ballot, creating a much different political environment. “Democrats are extremely energized and motivated to vote right now, and Republicans are a bit dispirited,” Schiffer told the Fort Worth Report. “So that’s the kind of thing that then can work to Rehmet’s advantage.”  Professor Schiffer studies American politics, with an emphasis on the news media, elections, and public opinion. His recent work has covered the hot topics of media bias and presidential primary elections. View his profile Schiffer also points to competing forces that could influence the contest. A larger electorate and greater partisan attention could change the makeup of the voters who participate, while Democratic enthusiasm could continue to benefit Rehmet. The race provides a timely opportunity to examine broader questions about voter turnout, partisan loyalty, candidate positioning and whether the political conditions that produce a special-election upset can carry over into a midterm election. Schiffer can provide expert perspective on the Senate District 9 rematch, Tarrant County's changing political landscape, voter behavior and the role that turnout and partisan enthusiasm can play in closely watched elections. To arrange an interview today, simply click on his profile below.

With Sunshine Protection Act Under Consideration, Villanova Sleep Expert Speaks to the Pros and Cons of Changing the Clocks

Twice a year, Americans are made to gain or lose one hour of sleep to accommodate an age-old custom of dubious origins. But that may soon change. On July 14, 2026, Democrats and Republicans in the U.S. House of Representatives joined together to approve the Sunshine Protection Act, a bill that would effectively eliminate seasonal clock adjustments and institute permanent daylight saving time. Currently, this legislation is stalled in the Senate, but pressure is steadily mounting for the act’s passage before clocks once again “fall back” at the beginning of November. Amid the push, many researchers who specialize in sleep science and medicine hope Congressional lawmakers continue biding their time—and time in general—and weigh a different approach to the nation’s wakeup call conundrum. “Both the general public and the medical and scientific communities seem to largely support eliminating the practice of changing the clocks twice a year,” says Elizabeth Pantesco, PhD, assistant professor of Psychological and Brain Sciences and head of the Sleep and Heart Health Lab at Villanova University. “However, while political and public opinion often seem to slightly favor permanent daylight saving time, the sleep medicine and circadian science communities generally support permanent standard time.” As Dr. Pantesco explains, this support largely stems from experts’ understanding of circadian health. Permanent standard time would produce earlier morning light and earlier evening darkness, which is generally considered more favorable for optimizing the body’s 24-hour internal rhythms, than permanent daylight saving time. “Under permanent daylight saving time, reduced morning light and increased evening light exposure could shift the circadian clock later, while work, school and other social schedules remain fixed,” says Dr. Pantesco. “This can result in more difficulty falling asleep at night while still needing to get up at the same time in the morning, increasing the likelihood of circadian misalignment, poorer-quality sleep and shorter sleep.” Based on research and historical evidence, the consequences of this restlessness could extend far beyond bleary eyes and midday yawns. While permanent daylight saving time has never been analyzed in controlled trials, the existing literature on sleep restriction and circadian misalignment indicates that the policy change could have significant health and safety ramifications over an extended period. “Circadian misalignment and insufficient sleep have been associated with increased risks for cardiovascular and metabolic disease, as well as depression and other psychiatric outcomes. Long-term circadian disruption, particularly in research on shift work, has also been linked with certain cancers. More immediate consequences can include daytime sleepiness, impaired attention, reduced productivity and an increased risk of errors and motor vehicle crashes.” Dr. Pantesco also notes the possibility of some drawbacks with permanent standard time, which would shift an hour of daylight from evening to morning during the months currently on daylight saving time. Among the resultant pitfalls are that it could limit “opportunities for outdoor and social activities after work, affect businesses that benefit from evening activity and potentially increase risks for certain types of crime and for evening pedestrian or cyclist accidents.” Still, while the communal and societal effects of a permanent standard time have yet to be fully understood, the health benefits are strongly supported by circadian biology. As the American Academy of Sleep Medicine (AASM) contends, its institution could eliminate the chronic sleep disruption caused by seasonal clock changes while creating a “natural synchrony [optimal] for health, mood, performance and safety.” Among U.S. lawmakers, there is a contingent that wholeheartedly agrees, working to enshrine permanent standard time through a Sunshine Protection Act alternative—the Sunshine for Our Kids Act. Whether they will be able to convince their Congressional cohorts of the benefits of permanently “springing forward” over permanently “falling back” remains to be seen, however. As with most things, only time will tell.

How should journalists cover politics when democracy is at stake

Political coverage often centers on the president, but according to the University of Delaware’s Dannagal Young, journalists can sometimes provide more meaningful coverage by focusing more on democracy and less on the commander in chief’s every movement. Young calls this approach “democracy-centered reporting.” Instead of treating every presidential announcement or provocative statement as the central event, democracy-centered reporting asks how political actions affect democratic institutions, constitutional principles and Americans’ ability to exercise their rights as citizens, Young says. Young, professor of communication and director of UD’s Center for Political Communication, says “access journalism” has an important role, but an overreliance on access can also make political leaders the organizing principle of coverage. In moments when executive power is expanding, she argues, journalists should consider whether their coverage is inadvertently amplifying the power they are trying to scrutinize. Young can discuss: • How journalists can cover presidents without making the president the center of every story • The benefits and risks of access journalism • How coverage of political conflict affects public understanding of democracy To arrange an interview with Young, visit her profile and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Public health risks after a major flood

Floodwaters may recede quickly, but the health consequences of a major disaster can last for months or even years, says University of Delaware epidemiologist Jennifer Horney. Horney, an expert in disaster recovery and public health, can discuss the longer-term health challenges communities face after major flooding events, including the Aug. 26 flash floods in Nepal that resulted in 1,450 deaths, with 6,000 people still missing. Horney can talk about: • How damage to health infrastructure can make it more difficult for people to access medical care after a disaster, and what communities can do to prepare for and reduce longer-term health consequences following flooding and other disasters. • How contaminated water and food can increase the risk of infectious disease, and how standing water left behind by floods can create breeding grounds for mosquitoes that transmit diseases such as dengue, malaria, encephalitis and chikungunya. • The impact disasters have on physical and mental health well after the immediate emergency has passed. To arrange an interview, visit Horney's profile and click on the contact button. Interested reporters can also send an email to MediaRelations@udel.edu.