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Covering the music beat? Then tune in and get in touch with our resident hip-hop expert
Augusta University Professor Adam Diehl is an expert in hip-hop culture, lyrical analysis, rap as a form of literature and specifically, the works of Kendrick Lamar. Diehl gives an update on what's new in hip-hop and of course, answers questions about Lamar and his highly anticipated new album. How has the hip-hop music scene changed over the last 5 years? The hip-hop music scene has changed faster than any other genre the last five years. Whereas country still uses radio play and music videos to gauge success (along with album sales and streaming numbers) and rock uses touring to supplement and offset recording costs, pop and hip-hop have a great advantage in that they can raise people to stardom almost overnight. In fact, several of the biggest pop stars like Billie Eilish and Post Malone made their rapid ascents through the same channel many of the top hip-hop stars did: Soundcloud. Because this platform allowed new artists the chance to put their music alongside heavyweights, it democratized the listening process. What sent Soundcloud soaring? To put it succinctly, Soundcloud was the great reset of the hip-hop world. But when COVID hit and musicians couldn't tour for upwards of two years, the hip-hop community soared past country and rock (which they were already outselling pre-pandemic) because they didn't base their profit model on touring. Even pop stars were at a disadvantage, because the TV appearances and interviews they used to promote their new releases were few and far between for at least a year, and virtual events just couldn't replicate award show appearances and performances. Hip-hop, meanwhile, continued to be "Black America's CNN" and reported on the protests and outrage following the high-profile deaths of George Floyd and Breonna Taylor. The resurgence of Black Lives Matter brought mainstream media and cultural attention to the Black community, and as such the importance of hip-hop grew, just as it did in the wake of the Rodney King verdict and the deaths of Trayvon Martin, Michael Brown and Eric Garner. How has the economy of music changed? Most people under 20 don't own any CDs. What money these kids don't spend on music can now go to a modern cultural institution: the music festival. Increasingly, cities are hosting these previously camping-required concerts, which has been a particular advantage for hip-hop artists, who don't need roadies or sometimes even other people on stage. All they need is a setlist with six to 10 catchy songs, an entrancing light show, a DJ/engineer and a strong stage presence, and they can captivate the audience as easily as some of the all-time greats of any genre. Going forward, the music industry is going to be about return on investment. Instead of developing artists over a five-year period and then letting them blossom for two to three decades, they are looking for someone to explode in popularity instantly, stay in the spotlight and public consciousness consistently for three to five years, and then maybe stick around. TikTok is, in many ways, analogous to this career arc: the videos are short, the makers are -- to some extent -- largely forgettable, and the popularity relies heavily on a "hook." It's no surprise that hip-hop has been the most adopted genre by TikTokers: the genre has been more effective than any other in terms of codifying "catch phrases." And that's what TikTok is going for: something to hook viewers into watching more. Did the Super Bowl appearance by hip-hop artists take the genre to a whole new level as far as mainstream music? If the Super Bowl halftime show in 2022 did anything, it showed that rap and hip-hop are now as household friendly as rock, country and pop. Perhaps because so many best-selling rock acts had already played the halftime show, and perhaps because the pop acts of recent years had failed to maintain the public's attention, the 2022 halftime show featured one of hip-hop's founding fathers: Dr. Dre. His menagerie of artists' careers stretched over 30 years, and the time constraints of the show made hip-hop the ideal soundtrack. In a 13-minute set, six performers all got their moment in the California sun, and the mega-mix model so often used in clubs was perfect to segue from artist to artist. What 30 to 35 years ago was "Parental Advisory" is now the music that parents listen to. The target demo of the Super Bowl would've thought someone like Simon & Garfunkel or The Eagles much more risky picks than Dr. Dre & Co., even if their music was more family-friendly. Many casual music fans thought Kendrick Lamar was the head-scratcher because of his shorter tenure in the spotlight, but the younger generations watching were much more interested in what Kendrick did than "old heads" like Snoop Dogg and Mary J. Blige. Was this new album by Kendrick Lamar overdue? The new Kendrick Lamar album comes right on time: it is the definitive COVID album. If he had released in spring/summer 2020 when he originally intended (i.e. if the early March 2020 pgLang rollout was foreshadowing his record release), this would be a substantially different work of art. Instead, the project voices what so many people have endured in the pandemic: domestic turmoil. The tracks cover a vast array of topics -- from vaccinations to transgenderism to cancel culture -- but the unifying theme is therapy. As much emphasis as physical health got over the past two years, the pandemic was arguably just as bad if not worse for people's mental health. Accordingly, this album goes into dark valleys in Kendrick's and his family's trials and traumas: child abuse, sex addiction, separation/divorce, deaths, etc. In the two years that society has been persevering through the pandemic, countless marriages and millions of lives have been shaken to their cores. Listening to this double-album adds another tremor to our already-jostled souls. Tracks like "We Cry Together" capture the rapid-fire romantic arguments that can quickly escalate from disappointment to suicidal ideation, and "United in Grief" recreates the sense of a panic attack with its intensifying lyric delivery and drumbeats. Anxiety and depression are the recurring moods of this album, and the track list ranges in sonic textures -- from Lamar's tried-and-true vintage gangsta rap beats to the utterly unpredictable piano flourishes that come straight from a spoken word poetry reading -- to reflect the all-too-familiar combination of monotony and chaos that the world has undergone for the last two years. It is unforgettable -- just like COVID-19 -- but also, perhaps, something we'd rather not relive. Why do some consider Lamar the most influential rapper of our generation? Kendrick Lamar only has two real rivals for most influential rapper of the generation: Kanye West and Drake. Although Kanye is 10 years older, his career overlaps to a large degree with Kendrick's. Kanye's influence certainly comes more in the production of songs than in lyrical delivery, but his subject matter has been very contagious. Kendrick's mentioning of a Birkin bag in "N95" would never have happened if not for Kanye's lyrical (and career) forays into high fashion. Drake, on the other hand, is probably the rapper most influenced by Kanye...who went on to influence the most artists. Without Drake, many rappers wouldn't have had the blueprint for being singers as well as MCs. What Kendrick brings to the conversation is, in a way, more elusive; however, he without a doubt has raised the bar for lyrical delivery and flow, such that rappers have a better chance at success if they are comically basic than if they are merely competent. It's as if Kendrick took Eminem's velocity and used it to speak on bigger picture issues. Kendrick has also proven to be a fashion-forward rapper, collaborating with Reebok, Nike and Converse over the last few years. His influence might be most prominent in the "realness" of his lyrics: without Kendrick's "everyday life music," the emergence and popularization of "Soundcloud rap" might have been significantly limited. Instead, he uses Kodak Black -- one of the most successful of all Soundcloud-era rappers -- on Mr. Morale & the Big Steppers. If Kendrick isn't the most influential rapper of his generation, it's because his ambition and execution have placed him with the all-time greats, and oftentimes that puts artists at odds with their contemporaries. In 100 years, people won't remember some big acts because popularity wears off, but they will still celebrate Kendrick because his work is excellent. Looking to know more? Hit up Adam Diehl today -- simply click on his icon now to arrange an interview.

How should we measure faculty expertise? This week the UK provides its answer to this question via its highly significant and formal (government-directed) assessment of academic research - which grades academic teams on a scale of 1* to 4* for their ability to deliver, share and create impact globally outstanding research. This process is known as the REF (the Research Excellence Framework) - and the results will be publicly released this Thursday (12th May) with universities themselves finding out how they’ve performed in advance today (Monday 9th May). The process was last carried out 8 years ago and has been delayed by a year due to the pandemic. Why is the Research Excellence Framework (REF) Significant? The Research Excellence Framework steers the level of UK public funds - allocated via research councils - that will be invested in research for each academic department (or so-called “Unit of Assessment”) for the next few years. It is also a way of comparing performance against other universities that are offering similar research expertise, and of strengthening (or weakening) global research reputations. During the next three days, UK universities will be digging into the detail of their REF gradings and the accompanying feedback. There will be some very nervous university leaders and research heads delving into why this peer-assessed review of their research has not gone as well as they expected and why their percentages in each of the four grade areas have dropped - or even been given the “unclassified” career-damaging stamp. How are the REF Scores for Universities Determined? The measurement process is based on three aspects: Quality of outputs (such as: publications, performances, and exhibitions), Impact beyond academia The environment that supports research The preparation, participation, and assessment process takes a massive amount of time, attention and energy. Last time (2014) there were 1,911 submissions to review. Research teams, designated REF leaders and senior staff will have spent long hours across many months preparing their submissions and making sure they are presenting hard evidence and the best case possible to meet the above criteria at the highest possible level. There are 34 subject areas that are covered in the latest REF - and three tiers of expert panels (some with about 20 or more senior academics, international subject leaders, and research users) will have reviewed each submission and compared notes to come to decisions. How do these Key Categories within the REF Contribute to the Rating for a University? The Research Excellence Framework is actually an intensive and highly important approach to expert assessment. These are the key factors and their definitions (with the assigned weighting of each of the criteria in steering final grades): Outputs (60%): the quality of submitted research outputs in terms of their ‘originality, significance and rigour’, with reference to international research quality standards. This element will carry a weighting of 60 per cent in the overall outcome awarded to each submission. Impact (25%): the ‘reach and significance’ of impacts on the economy, society, culture, public policy or services, health, the environment or quality of life that were underpinned by excellent research conducted in the submitted unit. This element carries a weighting of 25 per cent. Environment (15%): the research environment in terms of its ‘vitality and sustainability’, including the approach to enabling impact from its research, and its contribution to the vitality and sustainability of the wider discipline or research base. This element accounts for 15 per cent. Taking a Closer Look at the Categories - Are We Focusing Enough on Research Impact? In 2014 a formal review was carried out in order to improve and evolve the REF process which made a number of recommendations. Most notably the weighting for “impact” was increased by five percent, with “outputs” being reduced by the same percentage. This is certainly a recognition that the external contribution difference that research makes is more important - but is it enough? Should there be greater emphasis on the return on investment from a beneficiaries and user experience perspective? Many argue that academic research should retain a strong element of ‘”blue sky” experimentation - where outright evidence of impact may take several years (even decades) and so can’t demonstrate such immediate value. A particularly notable benefit of the timing of the COVID-19 pandemic and the effect of this in REF deadlines has allowed the extended assessment period for ‘proof of impact’ from 1 August 2013 to 31 December 2020. This is an extension from the previous end date of 31 July 2020. The extension has been put in place to enable case studies affected by, or focusing on the response to, COVID-19 to be assessed in REF 2021. Going back to the original question: how should we measure faculty expertise? It will be interesting to monitor the views and responses of university leaders and faculty members at the end of this week as to whether they feel that - standing back from it all - this UK-centric method of measurement is the best that can be done, a neat compromise or isn’t really what we really need. For more information on the Research Excellence Framework visit www.ref.ac.uk/ Justin Shaw Justin is UK and Ireland Development Director for ExpertFile and Chief Higher Education Consultant at Communications Management. An authority on University strategy and communications, he has worked in and with leadership teams at UK universities for over 30 years. In his role he has advised universities on how to promote their expertise and on communications strategies related to the REF.

INNOVATORS BRING AI INTO IMAGING SKILLS DEVELOPMENT
Originally from CHT Magazine By Jerry Zeidenberg October 30, 2019 Two Ontario hospital organizations – encompassing six sites – will soon deploy artificial intelligence to help with continuous learning and peer review in their imaging departments. By automatically detecting the types of cases being read by radiologists at St. Joseph’s Healthcare Hamilton and Hamilton Health Sciences, the system will deliver the latest journal findings, as well as personal pattern recognition and error avoidance, direct to their desktops. While radiologists at all Canadian hospitals are experts in their field, with years of education and experience, our understanding of diseases and illnesses is rapidly expanding and new insights are constantly appearing. To ensure that they’re aware of the latest research and best practices, many radiologists conduct journal and web searches while they’re reading cases at the hospital, or at night, from home. “Our radiologists and physicians spend a lot of time reading and searching for literature,” said Shairoz Kherani, who until recently was Director of Diagnostic Services at HHS. (She has since moved to Halton Health Care, in nearby Oakville, Ont., where she is Director of Diagnostic Services and Laboratory.) “Finding the right information can be a daunting process. Now it will be readily available.” “There are hundreds of new findings every day,” said Ian Maynard, CEO of RealTime Medical, of Mississauga, Ont., the company that’s providing the AI-powered solution, called AICloudQA™. “Radiologists can spend two or more hours a day searching independent medical data sources,” said Maynard. “Our solution saves radiologists a significant amount of time and effort by searching multiple data sources simultaneously, relative to the case at hand. We’re like a Google search on steroids for relevant medical data, helping radiologists apply the latest findings to their patient care”. Indeed, RealTime Medical is collaborating with Google Cloud and Sightline Innovation to deliver its AI-fueled solutions. The project is also supported by the National Research Council of Canada’s Industrial Research Assistance Program (NRC IRAP), resulting in a collaboration between these organizations and the hospitals using the solution. Not only does the automated searching save time and contribute to better medical outcomes for patients, but it helps reduce radiologist “burnout”, a serious issue today as radiologists feel overloaded by the demands placed on them, Maynard said. St. Joseph’s Healthcare Hamilton and Hamilton Health Sciences will introduce AICloudQA for peer learning and skills development across their sites by the end of this year. The hospitals will probably start with one site, or one physician group across all sites, and then steadily roll out the solution. The context-sensitive provision of journal articles and other sources of medical information is expected to be of great help to the radiologists, nuclear medicine physicians, cardiologists and other clinicians who use the system. There are 70 to 80 radiologists and medical imaging experts at Hamilton Health Sciences and St. Joseph’s Healthcare Hamilton who will be the prime users of AICloudQA. RealTime Medical’s Ian Maynard said the importance of timely and accurate information cannot be underestimated. As they’re reading cases, radiologists want the latest literature and personal pattern recognition notifications of what to be on the lookout for. “What they don’t want our patients and their families coming back to them later, asking why they didn’t know about the latest finding from Cleveland Clinic for example,” said Maynard. Dr. Karen Finlay, radiologist and Interim Chief of Radiology at Hamilton Health Sciences, agreed that radiologists are currently taking “a lot of time for research”. “If a radiologist steps off a case for five to 10 minutes to go to Google Scholar, that can really add up over the course of a day,” she said. Additionally, for those familiar with the impact of interruptions on the efficiency of the diagnostic process, that time impact can be significantly magnified to the detriment of diagnostic efficiency, which collectively impacts system-wide efficiency. The feed from AICloudQA, by contrast, is instantaneous, meaning the radiologist doesn’t have to stop what they are doing. Notably, the RealTime Medical system also uses AI to scan the readings done by radiologists, and to provide feedback on areas where they might want to focus on or look more closely in future. “It’s like the blind-spot warning system in your car, only it’s anonymously helping you avoid possible gaps in your own reading patterns,” said Maynard. “This is very valuable,” said Kherani. “The system can do intelligent sampling and note where a radiologist may want to improve. It can even spot patterns, time of day and other conditions when they may be more vulnerable.” Dr. Finlay observed that AICloudQA will also transform the process of peer learning at Hamilton Health Sciences and St. Joseph’s Healthcare Hamilton. It will do this, in one way, by increasing the pool of radiologists participating. One of the limitations of current peer review methods is that there’s often a limited number of potential reviewers, especially when a sub-specialty is involved – such as breast or neuro-imaging. RealTime Medical’s cloud-based solution offers the potential to connect with other hospitals across the province and the country, creating a critical mass of peers with a cross-section of experiences in each sub-speciality. This will enable a level of peer learning and best practice sharing that’s simply not possible with site-based systems. Increasing the number of radiologists in the peer learning pool also helps with the issue of anonymity. With site-based solutions, it’s sometimes possible to guess the identity of the radiologist or clinician being assisted, as physicians are often familiar with the reporting styles of their peers. Like all physicians – and people in general – radiologists don’t like to be judged. By making the system more anonymous, the Real Time Medical system makes peer learning more objective, valid and hence palatable for participants. This part of what is being called a “just culture” approach, that physicians are calling for in such solutions. AICloudQA embraces the “just culture” principles that physicians want and deserve. It is not punitive, and the information is not shared. Instead, it’s sent privately to the participating radiologist or clinicians, who can use it for self-improvement. At Hamilton Health Sciences and St. Joseph’s Healthcare Hamilton, the peer-reviewing will be prospective – that is, it’s done before the results are reported to the referring physician. Of course, there are only so many cases that can be reviewed before the process becomes counter-productive. The need for continuous learning must be balanced with the extra burden that’s placed on reviewers. “The trick is to make it a rich and rewarding learning experience, but not burdensome,” said Dr. Finlay. Hamilton Health Sciences and St. Joseph’s Healthcare Hamilton currently aim to review 2 percent of the cases, which is in keeping with other Canadian programs. Kherani noted there are other potential benefits to the AICloudQA platform. It has a workload balancing function, where it uses its intelligence to feed cases to the appropriate radiologist – based on availability and expertise. That not only offers the organization advantages with workflow and wait times, but it also benefits patients, as they obtain the most expert radiologist available. She said the system can eventually support different types of physicians involved in imaging, such as cardiologists, and not only radiologists. “It’s a multi-ology solution.” Dr. Finlay noted the system also supports critical results reporting – so that urgent findings are quickly sent to referring doctors. It can also be tweaked to include notification of unexpected findings – flagging colleagues about problems that were unanticipated, but should be addressed.

In a post-COVID workplace, do employees hold the cards when it comes to work-life balance?
For the most part, COVID-19 is in the rearview mirror for the businesses, restaurants and workplaces it played havoc with for the better part of two years. As Americans pivot back to normal, there are a few things the pandemic may have changed for good. How we work and the dynamics of the traditional American workplace are likely among those permanent changes. For some Americans, the novelty of working from home may shift back to the traditional workplace, but experts say that is dependent on industry, job roles and location. Meanwhile, some employers are now realizing the benefits and efficiencies of working from home with less rigid 9-5, Monday-to-Friday schedules. Employees are working more, costing less and still delivering. The new workplace is a topic that is top of mind. Work-life integration is quickly becoming part of policy and procedure for employers as it remains a priority for employees. "Some employers simply don’t have a choice," said Melissa Furman, a leading management consultant and lecturer in the James M. Hull College of Business at Augusta University. "If they are not recognizing the needs of their employees, they are going to have a hard time recruiting and retaining employees. 'Work-life balance' is a dated term that is recognized by the older generations. "The younger generations are seeking 'work-life integration' and in some cases view their jobs as 'side hustles' to support their career of 'life.'" There are many different mindsets present in the workplace and employers need to better understand the needs and preferences of their employees and “one size does not fit all,” adds Furman. "This environment has created some new/unique challenges for organizational leaders." There are a lot of questions to consider when it comes to how America adapts to the new working environment, and if you are a journalist covering this topic, that’s where Augusta University can help. Furman is a respected leader in management with over 20 years of business coaching, mentoring and higher education administration. She's available to speak with media; simply click on her icon to schedule an interview today.

'A Fundamental Part of Being Human' - UConn Expert on the Ritual of Caring for the Dead
The War in Ukraine has brought images of death and mourning onto screens across the globe and directly into public consciousness. Funerary rights, explains UConn expert Dimitris Xygalatas, are among the traits that archeologists find distinguishing between humans and other species. While those rituals are ostensibly about the dead, their importance, he writes in a new essay published in The Conversation, lies in the roles they play for those still living: They allow them to grieve, seek comfort, face the reality of death and find the strength to move on. They are deeply human acts, which is why being deprived of them can feel devastating and dehumanizing. This is what is happening in Ukraine. In besieged cities, people cannot retrieve the bodies of their loves ones from the streets out of fear of being killed. In other cases, Ukrainian officials have accused the Russian army of burying victims in mass graves to hide war crimes. Even when they are retrieved, many of the corpses have been mutilated, making them difficult to identify. To people who have lost their loved ones, the lack of a proper send-off can feel like a second loss. The need for closure is widely recognized to be indispensable – not only by anthropologists and psychologists, but also first responders, governments and international organizations. This is why armies go to great lengths to return the remains of fallen soldiers to their families, even if that takes decades. The right to a burial is acknowledged even for one’s foes. The Geneva Convention stipulates that belligerents must ensure that the bodies of enemies are “honorably interred” and that their graves are respected and “properly maintained and marked so that they may always be found.” Given the importance of those rites, it is also striking that the Russian defense ministry has reportedly been reluctant to bring their own dead back home, because they are concerned with covering up the scale of the losses. This seeming indifference to the suffering of Russia’s own people and their need for closure may be yet another act of dehumanization. Professor Xygalatas is an anthropologist and cognitive scientist at the University of Connecticut who specializes in some of the things that make us human, including ritual, music, cooperation, and the interaction between cognition and culture. He is available to speak with media, simply click on his icon to arrange an interview today.

Aston University expert to talk on gender diversity and inclusion at major cyber security event
The Ethnic Minority in Cyber (EMiC) network's flagship event is supported by the Department for Digital, Culture, Media and Sport Attendees will hear from inspirational speakers looking at current and future initiatives to increase diversity in the cyber sector Dr Anitha Chinnaswamy from Aston University will be presenting a talk on gender diversity and inclusion in cyber. An Aston University expert and founding group member of Ethnic Minority in Cyber (EMiC) is set to present a talk at a major cybersecurity event on 28 April 2022. The EMiC network's flagship symposium is supported by the Department for Digital, Culture, Media and Sport and will take place at Edgbaston Park Hotel in Birmingham. Attendees will hear from inspirational speakers looking at current and future initiatives aimed around increasing diversity in the cyber sector and will also be able to provide feedback into the initiative and policies going forward. The symposium will consist of a keynote speech, invited talks, panel sessions and round table workshops. Dr Anitha Chinnaswamy from the Cyber Security Innovation (CSI) Centre at Aston Business School will present a talk on gender diversity and inclusion in cyber and the outreach work of the Centre with schools to increase representation. Simon Hepburn, CEO UK, Cyber Security Council is the keynote speaker. The EMiC network, of which Aston University is a founding member, is a pilot network for Black, Asian and Ethnic Minority cyber academia, professionals and businesses, with the long-term aim of significantly improving representation across the cyber sector. Dr Anitha Chinnaswamy, lecturer in cyber security management at the CSI Centre at Aston Business School, says: “I am looking forward to speaking at such an important event about an ever-important topic in cyber. “While there is a growing cyber security skills gap and high shortage in the UK cyber sector, a recent survey found that only 17 per cent of cyber professionals are from ethnic minority backgrounds across all cyber roles. “The cyber sector remains relatively nondiverse in terms of gender. Just 16 per cent of the workforce across these firms is female, compared to 28 per cent in other UK digital sectors. “Those filling senior roles, typically with six or more years of experience, are particularly nondiverse across a range of characteristics including gender, ethnicity, disability and neurodiversity. “For example, just three per cent of senior roles are filled by women.” Aston University’s CSI centre, led by Professor Vladlena Benson, is the only female-led cyber security centre in the Midlands region and serves on the UK Cyber Security Council (UKCSC), alongside Simon Hepburn its CEO, to promote professionalism standards in cybersecurity. Professor Benson, director of the CSI Centre at Aston Business School, said: “Aston University CSI is actively involved in shaping diversity policy, such as with the launch of the NCS22 strategy in Birmingham and enabling the Cyber Explorer programme as a first schools’ engagement for girls from diverse backgrounds. “As ambassadors we are passionate about working towards closing the gender gap. This will help pave the way for a future of gender diversity, and hopefully other types of diversity, in the cyber security field. “Our work with female students in a highly diverse Midlands’ landscape highlights the challenges that are yet to overcome with the levelling up agenda.” To find out more about the event please visit the site here.

Aston University professor made deputy lieutenant for the West Midlands
Professor Monder Ram has been recognised for his work around ethnic minority entrepreneurship Six individuals have been given the honour for contributing significantly to either national life, to their local communities – or both He will support the Lord-Lieutenant in several ways including attending on Royalty during official visits to the County. The Lord-Lieutenant of the West Midlands, John Crabtree OBE, has announced the appointment of an Aston University professor as a deputy lieutenant for the West Midlands. Six individuals, whose backgrounds range from music to education, entrepreneurship, and tackling homelessness, have been given the honour for contributing significantly to either national life, to their local communities – or both. Professor Monder Ram, director of the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University, has been recognised for his work around ethnic minority entrepreneurship. The new appointees will support the Lord-Lieutenant, Her Majesty’s personal representative in the West Midlands, in several ways including attending on Royalty during official visits to the County, representation at citizenship ceremonies, supporting the armed forces of the Crown particularly the reserve and cadet forces, encouraging charitable and voluntary work and local initiatives to benefit the community, as well as promoting and encouraging nominations for Honours and Queen’s Awards for the County of the West Midlands. Professor Monder Ram, director of the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University, said: “I am delighted and honoured to be appointed a Deputy Lieutenant for the West Midlands region. This role will provide an invaluable opportunity for me promote the importance of diversity, inclusion and enterprise, which are central to my work at CREME.” The West Midlands Lieutenancy comprises Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton. It was established in 1974. John Crabtree OBE, the Lord-Lieutenant for the West Midlands and Aston University honorary graduate, said: “The six appointments came at a pivotal time for the West Midlands which this year is on the national and world stage with Coventry as UK City of Culture and the region hosting the Commonwealth Games in July and August - as well as participating fully in the Queen’s Platinum Jubilee. The West Midlands is this year welcoming visitors from throughout the world and the West Midlands Lieutenancy is committed to supporting and representing every community in the County.”

Networking tips for newcomers to Canada
As a newcomer, networking can be your gateway to the Canadian job market. It gives you an opportunity to understand the employment landscape, plan your career path based on insights from other professionals, and identify mentors who can guide you and offer moral support during your job search. However, the benefits of networking go beyond just landing your first job. As you advance in your professional career, you may be able to leverage your network to find future opportunities or build your own team. Networking is essential no matter where you are in your professional journey. This article covers some networking tips to help newcomers to Canada get a headstart in their career. Focus on quality, not quantity Building a network from scratch in Canada can be a stressful, time-consuming process. Many newcomers mistakenly believe that the more connections they make, the better their network will be. However, it is the strength of your network that truly matters, not the size. Rather than sending dozens of LinkedIn connections requests every day, spend some time identifying professionals who are in organizations or roles you’d like to work in and individuals you find inspiring. Strategic networking will reduce the time and effort you need to invest in building connections and improve the quality of insights you can extract. More importantly, it’ll make it easier to follow up and stay in regular touch with the people in your network. Know what you have to offer Networking is about sharing: giving and receiving. Before you start networking, think of the value you can offer your network. Helping others is a great way of building meaningful relationships and positioning yourself as a potential candidate. People are also more likely to remember someone who offers to help them, rather than someone who is seeking their support. There are numerous ways in which you can bring value to your network, including through problem-solving, providing guidance on a specific subject or skill, connecting them to someone in your network, or offering your support for executing a project. Find networking platforms you’re comfortable with Networking may not look the same for everyone. While some people might be outgoing and social, others may be more reserved. If you’re an introvert and prefer smaller or less formal social settings, you can look for networking settings you’re most comfortable with. There are a variety of networking platform options you can use. Social and professional networking events If you’re an extrovert and do well in a group setting, in-person or virtual networking events might be the best option for you. Keep track of networking events on websites like Eventbrite and Meetup and those organized by industry associations. If you’re still assessing your comfort level around large groups, look for events that have limited seats or breakout sessions with smaller groups. Social networking and blogs Social media platforms and blogs are a great way to connect with and engage with people you’d like to add to your network. While LinkedIn is usually the go-to platform for building a network, you can also use other social networking sites or apps like Twitter, Instagram, Facebook, and Clubhouse to connect with professionals. In-person or virtual coffee chats Once you’ve connected with someone at an event or social network, ask if they’re willing to meet you for a one-on-one coffee chat. A coffee chat, also known as an informational interview, is an informal meeting with an experienced professional to get insights on their organization, industry, or role. Whether you want to learn about the Canadian job market or the hiring process of a particular company, be sure to go prepared with a goal and a list of relevant questions you want to ask. When you do hear of opportunities, or begin applying for jobs, coffee chats are also a useful way of getting insights on the recruitment process and the company values or culture to help you prepare for interviews and determine if the position is a good fit for you. Volunteering If you prefer meeting people in a work setting, rather than a social one, volunteering can be an excellent way to network. People in all stages of their career volunteer in Canada, so these opportunities give you a chance to meet like-minded professionals, showcase your skills in practice, and build long-lasting relationships. Survival jobs, side hustles, and other jobs Many newcomers think of survival jobs and side hustles as just a means to earn extra money, but these can also be great networking opportunities. If you’re working in a field that aligns with your professional interests or meeting people from different backgrounds, you might be able to make some valuable connections. Similarly, the contacts you make in your professional roles might be useful later in subsequent jobs. Be sure to stay in touch with your professional connections throughout your career. Leverage existing connections Before you set out to build your network from scratch, check if you have any existing connections in Canada. These could be friends, relatives, alumni from your school, or former colleagues from your home country who’ve also moved to Canada. Building meaningful relationships through networking takes time, so tapping into existing connections first can help you speed things up. You can ask your existing connections to introduce you to other professionals in their network or refer you for job opportunities. They might also be able to help you create an impressive Canadian-style resume or share insights from their own job search experience. Set networking goals for greater discipline If you find it hard to set aside dedicated time for building a network, a goal-based approach might help. As a newcomer, you should ideally be meeting three or four new people each week, but this can vary based on your schedule and objectives. Setting concrete goals will help you prioritize networking alongside your job search and other daily tasks. Your goals can focus on the number of meetings (including follow-ups) you intend to take each week, new connection requests, priority industries or organizations, and information you’re looking to gather from your network. They can also be centred on making yourself a more valuable connection by sharing relevant content on platforms like LinkedIn or offering support to others. Be sure to set realistic, measurable, and incremental networking goals that encourage you to step out of your comfort zone, without causing stress. Adopt a consultative approach to networking It’s always better to adopt a “consultative approach” to networking as opposed to a sales approach. The difference is that you seek to understand before demanding to be understood and you listen and learn before expecting to be heard. It is quite natural as a newcomer to be focused on addressing your immediate need of finding a job. However, if you come across as pushy, the doors you’re trying to open will close and you’ll lose out on potentially valuable professional connections. Changing your approach to networking meetings can dramatically change the outcomes. Prepare and refine your elevator pitch An elevator pitch is a 20 to 30 second introduction that highlights your expertise and area of interest. A good elevator pitch is positive and conversational, and includes a question or call to action, so that your connection can respond to it. It can take a while to perfect your elevator pitch, so keep refining it based on the feedback and reactions you get. If you have a mentor, you can ask them to help you refine your pitch. In Canada, people are generally very open to providing tips on how to enhance your elevator pitch or better present yourself. Don’t go in looking for a job It is true that, as a newcomer, networking can help you access the hidden job market in Canada. However, there is so much more that networking can do for you. The most important thing to keep in mind is that networking is not meant to be transactional, so don’t expect that your professional connections will be willing to give you a job or referral as soon as you meet. By going into networking meetings with a “give me a job” mindset, you might lose out on the opportunity to improve your networking skills, understand the job market, and learn from other people’s career journey. You will also not be able to build meaningful connections with potential mentors who can help you increase your employability. Keep the conversation alive The most important part of networking comes after you’ve made the initial connection. Send thank-you notes after someone connects with you on LinkedIn and after coffee chats to keep the conversation going. It’s a good practice to keep track of what you discussed during each networking meeting, so you can refer back to your notes during follow up. This also helps you remember your connections’ interests and create a stronger bond. Keep in touch with your network and follow up at regular intervals through meetings or email. You can also keep the conversation alive by engaging with their social media posts and sharing information that would be interesting or relevant for them. If you’re seeking support from your network for your job search, be sure to keep them updated about any changes to your professional situation. Don’t let what others are doing discourage you Your goals and approach for building a network may not be the same as those of your friends or acquaintances in Canada. Just because someone else is meeting 10-12 people each week or opting to attend in-person networking events doesn’t mean that’s the only approach, or the right one for you. You might have very different schedules, objectives, and comfort levels with meeting new people, or work in different fields. Regardless of how many meetings you choose to do or the platform you pick, make sure that you have enough time to prepare and follow up with everyone in your network. Don’t be discouraged if someone else manages to get a referral or job through their network before you do. As long as you invest the time and effort to nurture your professional relationships, networking will add value and lead you closer to your career goals. For many newcomers to Canada, networking is a professional skill they may be new to, and building a network in your new country might take time. Whether you are just starting your career, exploring a different professional path, or transitioning into a new role, these networking tips will help you build strong, lasting professional connections to guide you through your career in Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all.

12 tips to help you build your networking skills in Canada
Your professional network will be one of your most valuable assets in the Canadian job market. Whether you’re trying to land your first job or are looking for a mentor, your network can play an important role in helping you achieve professional success in Canada. As a newcomer to Canada, you’ll have to work harder and refine your networking skills to build connections from scratch in your new country. This article will provide you with tips to help you build your networking skills, so you can start nurturing meaningful professional relationships. 1. Understand that communication is two-sided One of the many advantages of networking is that it’s as much about promoting your personal brand as it is about learning from the experience of others. When someone takes time to speak with you, give them a chance to talk. Active, attentive listening is an essential networking skill that ensures you absorb the information being shared with you. You can then ask intelligent, relevant questions and get insights that might be useful for your professional success in Canada. Keep distractions away and focus on the conversation. It is rude to interrupt when someone is talking, so save your questions until they’ve finished speaking. 2. Improve your public speaking skills Many newcomers avoid networking or public speaking as they lack confidence in their English language or interpersonal skills. However, practice is the best way to overcome the fear of speaking in public. Take the time to work on your language skills. There are many English as a Second Language (ESL) resources and community groups available across the country to help newcomers improve their speaking and listening skills. Practice speaking in front of a mirror or with your friends. Don’t feel insecure if you have an accent or have trouble understanding some words. Remember, Canada is a diverse, multicultural country, and most people are accepting of the fact that English may not be your first language. 3. Practice both verbal and non-verbal communication What you say is only half the image you present—non-verbal communication is just as important. Your body language conveys a lot about your personality and how engaged you are in a meeting. Avoid crossing your arms, closing your fists tightly, or hunching your shoulders, as this can make you seem unfriendly. Practice smiling and gesturing with your hands as you talk in front of a mirror. Be aware of your posture and make eye contact with the people you are talking to. While networking in-person, speak confidently. Respect people’s personal space and avoid standing too close to them. 4. Learn the art of small talk Small talk is culturally important in Canada. It serves as an icebreaker before you get to the actual topic of conversation. Since small talk is meant to create a safe, comfortable environment, be sure to choose non-controversial, light topics. Some common small talk topics include the weather, sports, arts, entertainment, hobbies, and current events. Stay away from topics like politics, personal or family matters, income, and religion. As a newcomer, you can build your small talk skills by staying up-to-date on the news, developing an interest in Canadian arts, culture, and, of course, sports. 5. Ask for constructive feedback An easy way to build your networking skills is to get an honest opinion on what you maybe doing wrong or need to improve. Before an important networking meeting, do a practice run with some friends and ask them for feedback on your small talk, elevator pitch, questions, and overall communication skills. You can also ask for constructive feedback towards the end of your networking meetings. Be open and humble when you ask for tips to help you build your networking skills. In most cases, people are willing to offer guidance and insights that you can leverage in future meetings. 6. Give before you get One mistake many newcomers make is to only think about what they can get out of a connection, without considering what they may be able to offer in return. Networking is not one-sided, so be sure to make a list of your unique skills and strengths before you start. Even if you are new to the Canadian job market, review the LinkedIn profile of the person you’re going to meet to understand their role and see where you can contribute. During your meeting, convey your willingness to help and ask if there’s anything you can support them with. By offering to give before you get, you can build meaningful connections and also prove your value to your network. Once they’ve seen your skills in action, they’ll be more likely to offer guidance, connect you to others, or refer you to job opportunities. 7. Attend networking events and workshops One way to build your networking skills is to jump right in and start networking. Look for both virtual and in-person networking events on industry association websites or on platforms like Eventbrite and Meetup, and attend as many as you can. In addition to making connections, this will also give you a chance to observe the way other people network. You’ll be able to pick up best practices related to small talk, ways to introduce yourself, verbal and non-verbal communication, and questions to ask. If you meet someone particularly impressive, don’t hesitate to follow up and ask if they would be willing to share some tips to help you network better. 8. Prepare, prepare, prepare When it comes to networking meetings, preparation can make all the difference. Put your research skills to good use and learn as much as you can about the background, role, and career path of the individual you’re going to meet. Know what you want to get from your networking meetings—further connections, guidance, or referrals. Prepare a list of questions accordingly, and customize your list based on each person’s industry, skills, and position. Finally, spend some time creating an engaging, authentic elevator pitch. Remember that an elevator pitch is not a sales pitch, but a chance to tell your story and highlight your skills in an impactful way. 9. Ask for recommendations and introductions In Canada, every professional you meet will likely have their own network. As a newcomer, it might not be easy to ask the people you meet to connect you with others. This is a networking skill that you’ll need to build as you start to grow and nurture your network. Before you meet someone for a coffee chat, go through their LinkedIn network and see if they know someone you’d like to be introduced to. If you’re looking for specific information or trying to build a particular skill, it is a good idea to ask your connections if they can recommend someone in their industry or organization who might be able to help. If you’ve cultivated a meaningful relationship, you might also be able to get an introduction to someone in their network. When you are introduced to a person by someone they know and trust, they are more likely to take out time to speak with you. 10. Keep track of your networking meetings For most newcomers, the first few months of networking can be overwhelming. Since you’re building your network from scratch in Canada, you might be meeting as many as four or five people each week. This makes it hard to keep track of who you’ve met and what you discussed. As a result, you might forget valuable insights or miss out on following up with some people. Keeping track of your meetings is an important networking skill. Create a list with names of people you meet, meeting dates, their designations and organization, discussion points, and follow-up actions. When you set up follow-up meetings, you’ll be able to refer to your list to review points that you had discussed with them earlier. This list can also help you identify connections who might be useful when you’re applying for a job. You’ll also be able to clearly see gaps in your network, such as industries you don’t have connections in, so you can focus on those in the future. 11. Follow up and follow through Building meaningful professional relationships takes time and in most cases, the first meeting is only an introduction. The value you can leverage from your connections often depends on how much time and effort you invest in maintaining them. You can start by sending a personalized thank you note within 24 hours of your meeting. If you’ve agreed upon any action items during your meetings, don’t forget to deliver on them. After your initial meeting, you can keep the conversation going by regularly sharing relevant developments and insights, engaging on their social media posts, or asking for their opinion on topics related to the ones you discussed. 12. Don’t give up Finally, patience is another skill you’ll need as you start building your network in Canada. It’s easy to become demotivated when your LinkedIn connection requests go unanswered or when the people you connect with online are unwilling to meet you. Even after the initial coffee chats, some of your connections may not be able or willing to offer you the advice, guidance, or contacts you need. It takes time to nurture relationships and identify how and where someone might be able to add value. You might also have to demonstrate your own willingness to help before someone agrees to support you. Even if some meetings don’t go as well as you had hoped, don’t give up. Each new meeting is a learning opportunity, so keep an open mind. Remember that it only takes one connection or referral to land your dream job in Canada. Networking plays a crucial role in the Canadian job market. However, networking may not come naturally to everyone. As a newcomer to Canada, improving your networking skills will help you build meaningful relationships with people who can bring you closer to achieving your career goals. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.

Technical training, exposure to multiple industries and an open and inclusive culture help IT Associates innovate across CCG. They are often the quiet contributors to a project, taking a business idea from concept to delivery to allow strategic business endeavours to get off the ground. What they do and how they do it can be mysterious to many, with technical jargon, architectural details and complex processes at play. To succeed in IT requires incredible technical knowledge, a solid understanding of business processes, and innovative mindset with a natural curiosity to understand how multiple industry business systems all work together. Most importantly what’s needed is the desire for continuous learning. The IT department at CCG has enjoyed an incredible period of growth and development over recent years. In the last decade alone, CCG has undergone a major technology transformation, replacing every major business system required to support the different lines of business under the CCG umbrella including CAA Insurance, Orion Travel Insurance, CAA Travel, Membership and Emergency Roadside Services, while also implementing industry-leading innovations like CAA MyPace. We spoke to three tenured Associates to uncover their secret to success working in IT. What drives the culture of a team that often works behind the scenes but is vital to the success of all organizational projects? Lindsay Lamothe Typically, IT Associates have exposure to many business areas, giving them a well-rounded view of the various industries in which CCG operates. At first glance, one might think that this kind of exposure helps drive innovation and growth. But, while this is true for many, Lindsay Lamothe, Senior Business Systems Analyst for CCG’s Roadside Product Management, explains it’s more nuanced. “I think working in multiple lines of business at the organization led me down the path towards IT. I have no formal training in IT but having exposure to the business side of things gave me insights that continue to be valuable now that I work in a business enablement area,” shared Lamothe. “Being exposed to multiple industries while working in IT is a valuable opportunity to grow knowledge, but I think anyone who can learn more about the multiple industries we operate in would be well-positioned to do well in IT.” Lamothe started at CCG as a summer student to pay for university and eventually came on full-time working in auto travel, helping Members with TripTiks. She worked on the frontlines for ten years before shifting into IT and roadside assistance and has now been at the company full-time for 18 years. Her sense of purpose comes through very clearly when you speak to her about the impact of her work. “I am proud to work in IT at CCG because I am passionate about roadside operations. What we do saves lives,” said Lamothe. “If each code fix or enhancement that we work on gets us to the Member even five seconds sooner, that could be a matter of life or death. I know that we are making a difference in people's lives.” Voytek Bialkowski Voytek Bialkowski, just accepted a promotion to a director position in Enterprise Resource Planning. He also started his career at CCG and credits the technical learning opportunities offered for his continued success. Next month he marks the impressive milestone of 15 years with the company. “CCG is unparalleled in the marketplace in terms of professional growth and learning opportunities,” shares Bialkowski. “Our senior leaders have created a true knowledge culture by encouraging and celebrating professional development, certification, and lifelong learning. In my time with the IT department, I have earned four SAP certifications that furthered my technical skillset. I have also leveraged many of the programs available for Associates, such as the Lean Six Sigma White Belt and the Queens mental health certificate.” What truly sets CCG’s IT department apart is the emphasis on technical training that many Associates can receive right out of school or with little prior knowledge. Bialkowski explains, “CCG has provided me with multiple avenues for technological growth. Working on best-in-class systems and learning their functional and technical components has allowed me to become intimately familiar with SAP’s software suite, Greenfield SAP strategies and methodologies, data quality and data migration, application management, software development and testing lifecycle, as well as SQL and other query languages.” It's clear through the experiences of Lamothe and Bialkowski that learning opportunities and a broad array of opportunities to contribute to different areas of the business are key drivers of the success of CCG’s IT Associates. While hard skills and insights are essential, equally important is the culture of a team and the people that one works with to get things done. John Zhao John Zhao, Manager Quality Assurance in IT App Development & Architecture, shared his take on CCG’s culture and how that plays a role in delivering exceptional service to CCG’s business areas. “Collaboration and mutual respect underpin everything we do in IT. This is a big part of how we continue to learn and support each other,” shares Zhao. “Beyond these two values, we are encouraged to apply innovation to our daily process and products.” Innovation, being care-driven, leading by example, and collaboration are values that define CCG’s corporate culture across departments. Still, it is evident in speaking to Zhao that with tight deadlines and often unexpected challenges, they are especially engrained in the culture and approach of the IT department. Zhao’s experience at CCG aligns with Bialkowski and Lamothe’s, showcasing how fostering and developing technical knowledge internally and maintaining a broad perspective that can connect the dots across multiple industries are standard features of our IT approach. All three Associates underscore how the innovative and best-in-class approach of our IT department starts at the top. From Jay Woo, our CEO, to Apra Sekhon, our Chief Innovation Officer and Kin Lee-Yow, our Chief Information Officer, and their leaders. Together, they set the bar on integrating technology and innovation to ensure everyone aligns on promoting growth and knowledge to drive success for CCG’s IT Associates. As technology and innovation continue to grow, it’s valuable for all Associates to understand how this hardworking group of individuals support the essential work we do at CCG.







