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Do Teens Secretly Want Phone Boundaries More Than Adults Think?
Ask a parent about phones and teens, and you’ll hear the same story: “They’re glued to that thing and don’t care.” But when you ask teens themselves, a different picture emerges. A recent Pew Research Center study found that about 95% of U.S. teens have access to a smartphone — and around 4 in 10 say they spend too much time on it. (Pew Research Center) Coverage of the same data notes that over 70% of teens say they feel happiness or peace when they’re not tethered to their device, even as they rely on it for social life. (KTUL) Psychotherapist Harshi Sritharan, MSW, RSW, who works with teens and young adults on digital dependency, sees that ambivalence every day. “I have 12- to 15-year-olds who come in and say, ‘I know I’m kind of addicted to my phone,’” she says. “When a teenager says that, I’m relieved — it means we have something to work with.” She stresses that most young people don’t actually want to be left alone with endless scrolling — they want help making sense of it. Teen Limits Work Better Than Parents Think New data suggests that reasonable limits can help and that many teens benefit when parents set them thoughtfully. A tool parents can use is collaborative problem solving. This involves parents and teens working together to come up with a plan for the best strategies that combat everyone’s concerns while compromising. A 2024 Springtide Research Institute survey of 1,112 13-year-olds found that teens whose parents limit their screen time are less likely to be heavy users: only 32% of those with limits use their phone 5+ hours a day, compared with 55%of those with unlimited time. Just 24% of teens with limits said they’d felt like they had a mental health problem, versus 32% with no limits.(Springtide Research Institute) In other words, boundaries are mildly protective, not cruel, especially when they’re explained instead of imposed. Sritharan cautions against “no phones ever” rules that ignore school and social realities: “We can’t make blanket statements of ‘no screens’,” she says. “We shape how kids use devices so they can still get things done and spend more time engaging with their family.” That might mean agreeing on tech-free windows (like family dinners or the hour before bed) and tech-friendly ones (like a 45-minute bus ride where a teen can listen to music or message friends). Teens Are Leading a Quiet “Cutback” Movement Parents often feel like the only ones craving less screen time, but surveys show Gen Z is already trying to dial things down. A global survey cited by Tech Times and ExpressVPN found that about 46% of Gen Z are actively taking steps to limit their screen time, more than older generations.(Tech Times) Another U.S. poll commissioned by ThriftBooks found half of respondents are cutting back on screens, with Gen Z and millennials leading — and 84% adopting analog habits like printed books, paper planners and board games.(New York Post) Reporting on the “board game revival” among Gen Z echoes the same trend: young people are consciously seeking offline, face-to-face ways to connect.(Woke Waves) For Offline.now experts, this adds up to a simple message: teens aren’t fighting all boundaries — they’re fighting feeling controlled or misunderstood. Parents as Co-Pilots, Not Phone Police Executive Function Coach Craig Selinger, M.S., CCC-SLP says the real leverage point isn’t just new rules; it’s how parents model and co-create them. “If you want behavior change in kids, start with the parent model,” he says. “A 12-year-old will not put their phone away at dinner if their parents won’t.” He encourages families to focus on “little moments” where phones quietly block connection — especially car rides and in-between times when kids might naturally open up: “In the car, your kid is trapped with you,” Selinger says. “That’s when they start talking. If they’re on their phone the whole time, you lose those big conversations hiding in the boring moments.” Both experts emphasize co-designing boundaries with teens: agreeing together on tech-free times and how late-night scrolling affects mood and school performance. When teens feel heard — and see adults following the same rules — boundaries feel less like punishment and more like shared protection. For journalists, the story isn’t “teens vs phones” or “parents vs teens.” It’s that both sides are quietly overwhelmed, and many young people are more open to limits than adults realize — if those limits are built with them, not against them. Featured Experts Harshi Sritharan, MSW, RSW – Psychotherapist specializing in ADHD, anxiety, insomnia and digital dependency. She helps teens and young adults understand dopamine cycles, distinguish passive vs active tech use, and build realistic phone boundaries that support sleep, school and mental health. Craig Selinger, M.S., CCC-SLP – Executive Function Coach and child development specialist (Brooklyn Letters). He focuses on how tech use shapes learning, attention and family dynamics, and how parents can model healthy habits and co-create screen rules that actually stick. (Expert interviews can be arranged through the Offline.now media team.)
Six University of Delaware online graduate degree programs are ranked among the best in the nation by U.S. News & World Report in its 2026 U.S. News Best Online Programs, released Jan. 27, 2026. Both UD’s online master’s in education and online MBA ranked among the top 10% of their respective programs, at No. 25 and 26, respectively. Announced on Jan. 6, the online MBA program recently rose nine spots to No. 32 in the Poets&Quants 2026 Online MBA rankings. UD’s online master’s in nursing program ranked No. 35 out of 209 programs, rising 99 places over the past year. New for UD, the online master’s in educational/instructional media design program was recognized by peers at No. 11 in this education specialty ranking. UD’s online master’s in computer information technology program and online master’s in engineering ranked No. 64 in their respective areas. “These latest rankings recognize the expertise and dedication of our faculty and staff in delivering UD’s outstanding online graduate programs,” Interim Provost Bill Farquhar said. “We are committed to continually enhancing these programs and all the transformative opportunities that enable our students to meet their educational and career goals throughout their lives.” U.S. News selects several factors, known as ranking indicators, to assess each program in the categories outlined above. A program's score for each ranking indicator is calculated using data that the program reported to U.S. News in a statistical survey and from data collected in a separate peer assessment survey. This year’s edition evaluates more than 1,850 online bachelor’s and master’s degree programs using metrics specific to online learning. The rankings include only degree-granting programs offered primarily online by institutions with accreditation from recognized commissions. While the overall rankings methodology remains largely unchanged, U.S. News reported increased participation in this year’s data collection cycle, with more programs submitting statistical data and completing peer assessment surveys. According to U.S. News, this broader participation may reflect continued growth in online education nationwide. The University of Delaware offers over 35 online credit and non-degree professional programs. An online program from UD offers the same quality and rigor as an on-campus program and provides the flexibility to accommodate your busy schedule. UD is accredited by the Middle States Commission on Higher Education, and its online and on-campus degree programs have rigorous curricula delivered by experts, offer affordable program options, and provide students access to student support services, career fairs, recruiting opportunities and graduation ceremonies to celebrate student success. “UD's high-level rankings are in large part due to the positive outcomes that our students experience as a result of taking one of our online degrees or programs,” said Associate Provost for Online Learning and Innovation George Irvine. “Students tell us how much they enjoy learning from our accessible faculty and doing so in engaging and interactive online courses.” For more information about UD’s online degree programs, visit online.udel.edu. A complete listing of UD’s high-profile rankings is available on UD’s Institutional Research and Effectiveness Rankings webpage. Please note that the programs and specialties used in rankings may differ slightly from the names of UD’s degree programs.
How Higher Ed Should Tackle AI
Higher learning in the age of artificial intelligence isn’t about policing AI, but rather reinventing education around the new technology, says Chris Kanan, an associate professor of computer science at the University of Rochester and an expert in artificial intelligence and deep learning. “The cost of misusing AI is not students cheating, it’s knowledge loss,” says Kanan. “My core worry is that students can deprive themselves of knowledge while still producing ‘acceptable work.’” Kanan, who writes about and studies artificial intelligence, is helping to shape one of the most urgent debates in academia today: how universities should respond to the disruptive force of AI. In his latest essay on the topic, Kanan laments that many universities consider AI “a writing problem,” noting that student writing is where faculty first felt the force of artificial intelligence. But, he argues, treating student use of AI as something to be detected or banned misunderstands the technological shift at hand. “Treating AI as ‘writing-tech’ is like treating electricity as ‘better candles,’” he writes. “The deeper issue is not prose quality or plagiarism detection,” he continues. “The deeper issue is that AI has become a general-purpose interface to knowledge work: coding, data analysis, tutoring, research synthesis, design, simulation, persuasion, workflow automation, and (increasingly) agent-like delegation.” That, he says, forces a change in pedagogy. What Higher Ed Needs to Do His essay points to universities that are “doing AI right,” including hiring distinguished artificial intelligence experts in key administrative leadership roles and making AI competency a graduation requirement. Kanan outlines structural changes he believes need to take place in institutions of higher learning. • Rework assessment so it measures understanding in an AI-rich environment. • Teach verification habits. • Build explicit norms for attribution, privacy, and appropriate use. • Create top-down leadership so AI strategy is coherent and not fractured among departments. • Deliver AI literacy across the entire curriculum. • Offer deep AI degrees for students who will build the systems everyone else will use. For journalists covering AI’s impact on education, technology, workforce development, or institutional change, Kanan offers a research-based, forward-looking perspective grounded in both technical expertise and a deep commitment to the mission of learning. Connect with him by clicking on his profile.
Machiavellianism boosts CEO pay, study finds
In an extensive study examining the relationship between personality traits and executive pay, CEOs who exhibit more Machiavellianism, characterized by motivation to achieve personal goals and 'win' social interactions, are more likely to have higher total pay and severance pay and to secure higher pay for those on their top management team. Aaron Hill, Ph.D., an associate professor at the University of Florida Warrington College of Business, and his co-authors determined that CEO's who scored higher on Machiavellianism were more motivated and successful in their negotiations. The team used a longitudinal sample of S&P 500 firms to compare compensation data with the executives' personality traits collected by expert clinical psychologists’ analyses of public video recordings. “Broadly, we find that CEO Machiavellianism positively relates to their own pay, their severance pay and the pay of their C-Suite or top management team,” Hill said. “The latter effect – on top management team pay – we find then predicts CEO pay raises. Our findings suggest that in this way, CEOs higher in Machiavellianism may pay their top management team members more to set up their own pay raises.” The team’s research highlights an underlying bias in how this trait can affect pay decisions. In response, those who set pay, such as boards of directors, should work on policies that reinforce the behaviors they want in their executives. They should also place leaders in a position to succeed and accentuate the positive aspects of their innate tendencies. “We all have tendencies that present tradeoffs in terms of having some positive aspects and some negative aspects,” Hill said. “Hopefully, as managers, we can acknowledge those and work to accentuate the positives and limit the potential downsides – in effect, take advantage of the positives and work to mitigate the negatives.” This research is published in the Journal of Applied Psychology.
Baby, It's Cold Outside… And That's No Joke for Seniors
How cold is it? • It's so cold I saw a dog stuck to a fire hydrant. • It's so cold my words froze mid-air and my neighbour had to thaw them out to hear what I said. • It's so cold, I just saw a politician with his hands in his own pockets. Okay, I'm joking—but just a bit. Because while I enjoy a good cold-weather quip, hypothermia isn't funny. Currently, this severe Arctic blast is gripping Canada and large parts of the United States, dropping temperatures 20–40°F (11–22°C) below seasonal norms across a 2,000-mile stretch of North America. Nearly 80 million people are under winter storm warnings. Power outages are anticipated. Roads could be impassable. Travel is about as appealing as a root canal in a snowstorm. For many seniors on both sides of the border, this isn't just an inconvenience—it's a real safety risk. The Cold, Hard Stats (Brace Yourself) Looking at the research I couldn't believe what I found: Older adults are more than 5x as likely to die from hypothermia as younger adults (Kosatsky et al., 2015). In the U.S., approximately half of all hypothermia deaths are people over 65 according to data from the CDC. In Canada, adults over 75 are more than 5 times more likely to die from hypothermia than younger adults—and 87% of those deaths happen right in their own homes. (StatsCan Health Infobase ) Read that again. Slowly. Not on frozen lakes. Not stranded on highways. Instead, in familiar living rooms. Sitting on well-worn couches. Beneath afghans crocheted by someone who loved them. Why Your Body Becomes a Cold -Weather Traitor Our bodies change as we age, and not in the fun "I've earned every wrinkle" way. The insulating fat layer under the skin thins. Circulation slows. Metabolism drops like your interest in small talk. Certain medications—prescription and over-the-counter cold remedies—can interfere with temperature regulation and awareness. Your body's thermostat? It's on the fritz. Here's the math: Hypothermia doesn't require a blizzard. It can begin indoors when temperatures fall below 65°F / 18°C. And here's the truly dangerous part: hypothermia affects the brain first. Judgment declines before shivering becomes severe. You don't realize you're in trouble. You just feel "a bit chilly" while your core temperature quietly drops. Stop Acting Your Age! (But Also... Dress as if you know your age) I'm all for embracing life at every stage—hiking to Everest Base Camp at 60-something, teaching Zumba, and that MBA thing at 70, refusing to "act your age." But embracing life in this weather requires wisdom, not bravado. Cold weather brings real risks: • Slips and falls on icy surfaces (and no, we don't bounce like we used to) • Increased risk of heart attack and stroke because cold thickens the blood • Respiratory infections that linger far too long • Frostbite on fingers and toes • Hypothermia that clouds thinking before any alarms sound. The Indoor Survival Guide—Keep Up (Yes, You Can Get Hypothermia at Home) Set the thermostat to at least 68–70°F (20–21°C). This is not a time to be a miser. Heating bills can be expensive, but hospital stays are even more costly. And they don't even give you warm blankets anymore. Layer like a pro. This is not the time for fashion minimalism. Think: • Long underwear or thermal leggings • Pyjamas under clothes • Stockings or tights under pants • Two pairs of socks • Warm boots with good tread (essential for any outdoor ventures) • Shirts layered under sweaters When it's this cold, if you still own leg warmers—congratulations. Wear them. The warmth is worth the call from the '80s asking for them back. Hats indoors are permitted. This isn't a fashion show; it's survival style. You lose a lot of body heat through your head. Emulate your inner Elmer Fudd if you need to. Carbon monoxide alarms are essential & in many areas legally required. When temperatures drop, people get creative—and desperate. Space heaters, fireplaces, generators, kerosene heaters, or (please, dear God, don't) using gas ovens for heat. That last one is about as safe as texting while skydiving. And here's an important PSA: Starting January 1, 2026, Ontario's updated fire code mandates a functioning carbon monoxide alarm on every level of homes that have fuel-burning appliances. Remember to test alarms when you change your clocks for daylight saving time—it's easy to do, and not easy to forget. Block drafts like you're defending a castle. Roll towels under doors, seal windows, close unused rooms, open curtains during sunny days, and close them tightly at night. Check your medications. Ask your pharmacist or doctor if any prescriptions or over-the-counter remedies influence temperature regulation or alertness. Knowledge is power—and warmth. Check Food & Other Supplies. If venturing out feels risky, order groceries for delivery. Services like Voilà by Sobeys, Instacart, PC Express, and many local grocers deliver directly to your door. This isn't laziness—it's smart risk management. Most delivery services are free or inexpensive, especially when compared to the alternative: icy sidewalks, falls, broken hips, or getting stranded in extreme cold while wearing inadequate footwear because "it's just a quick trip." Clear Your Snow. Snow and ice hinder movement. Limited movement results in isolation. Isolation worsens depression and cognitive decline. Clear snow isn't just about safety—it's about dignity. Pro Tip: Protect Your Pipes (and Your Wallet). Winter power outages can mean burst pipes and serious water damage. If you expect a prolonged outage: • Know where your main water shut-off is • Turn it off • Open faucets to drain the lines It feels extreme—until it doesn't. Until you're standing in three inches of water at 2 a.m., wearing your emergency leg warmers. Know or Live Near an Older Adult? Here's Your Cold Weather Action Plan Don't ask if they need help—just do it. Clear the porch. Shovel a path. Salt the steps. Think of it as the winter cousin of snow angels: shovel angels. Be one! When people Are Shut In—Go check in with them. For those stuck indoors, reach out by video, not just text or voice. Seeing someone tells you far more than hearing "I'm fine." Use FaceTime, Zoom, WhatsApp, or Google Meet. Do this with older people you know. Because pride prevents people from asking for help. Shame prevents people from being honest—about empty fridges, sleeping in mittens, or wearing coats to bed. Look for these signs: • Confusion or slurred speech • Shivering—or lack of it (paradoxically dangerous) • Pale or bluish skin • Slow movements or lack of coordination • Extreme fatigue Know When to Call for Help If something feels off, err on the side of safety. In Canada: • Telehealth Ontario: 1-866-797-0000 • Quebec: 811 • Other provinces: Know your local health line If you notice any signs of distress—confusion, chest pain, shortness of breath, severe cold exposure—or if you're unsure, call 911. Cold-related emergencies escalate rapidly. The Culture Shift We Need—Right Now Cold snaps reveal faults in our systems and communities. This is the time to foster a check-in culture: a call, a knock, a cleared walkway, groceries dropped at the door. Preparation matters. Connection matters more. Winter is temporary. The habits we build to take care of one another are not. Be cool—and stay warm out there, friends. Sue Don’t Retire… Rewire! What are your best winter safety tips? Share them—because staying warm is better when we do it together. Want more of this? Subscribe for weekly doses of retirement reality—no golf-cart clichés, no sunset stock photos, just straight talk about staying Hip, Fit & Financially Free.
How to Make Your Experts “AI-Ready"
AI is changing how people discover expertise. Today, journalists, event organizers, researchers, and the public increasingly turn to tools like ChatGPT, Claude, Perplexity, and Google Search’s AI summaries powered by Gemini. Instead of clicking through pages of links, they expect clear, credible answers—often delivered instantly, with citations. That shift has major implications for organizations. It’s no longer enough for your experts to “rank well.” They need to be understood, trusted, and accurately represented by AI systems. So the real question becomes: When AI talks about your experts, does it get it right? This is where LLMs.txt plays an important role—especially when paired with an ExpertFile-powered Expert Center. What is LLMs.txt (In Plain English)? ...and why is it essential for expert content LLMs.txt is a small, machine-readable file placed on your organization’s website—in the case of your expert content alongside your main Expert Center. Its purpose is simple: to explain your expertise to AI systems clearly and unambiguously. “AI systems don’t just scan for keywords; they look for clear meaning, consistent context, and clean formatting — precise, structured language makes it easier for AI to classify your content as relevant.” Microsoft: Optimizing Your Content for Inclusion in AI Search Answers Rather than forcing AI to infer meaning from scattered pages, LLMs.txt explicitly tells systems: Who your experts are Which pages represent official, curated content How expert profiles differ from articles, Q&A, or research content How your organization’s expertise should be interpreted as a whole Think of it as a table of contents and usage guide for AI —helping large language models understand your site the way a communications professional would. Why This Matters for Visibility and Trust It Establishes Your Organization as the Source of Truth AI systems routinely synthesize information from multiple places. Without guidance, they may rely on outdated bios, scraped content, or secondary references. LLMs.txt provides a clear signal: This is our official expert content. This is what represents us. For ExpertFile clients, this matters because the platform already centralizes and curates expert content—from profiles and directories to Spotlights and Expert Q&A—ensuring that what AI sees is current, governed, and institutionally endorsed. The result: Greater accuracy, stronger attribution, and reduced risk of misrepresentation when your experts appear in the ever growing AI-generated overviews and answer. ahrefs: AI Overviews Have Doubled How It Improves Discovery Across AI Platforms It Makes Structured Expertise Easier for AI to Use ExpertFile is purpose-built to publish structured expert content at scale—content that goes well beyond static bios. LLMs.txt simply helps AI recognize and use that structure correctly. It clarifies the role of key ExpertFile content types, including: Expert Profiles → Canonical identity, credentials, and areas of expertise Spotlight Posts → Timely commentary, thought leadership, and research insights Expert Q&A → Authoritative answers to real-world questions Directories, Research Bureaus, and Speakers Bureaus → Curated collections of expertise by topic or audience This makes it easier for AI systems to: Match your experts to breaking news and trending topics Pull accurate summaries for AI-generated responses Identify the right expert for journalists, event organizers, and researchers Combined with ExpertFile’s extended distribution through expertfile.com and the ExpertFile Mobile App, your expertise is not only published—but actively discoverable across channels used by key audiences . How It Builds Organizational Authority It Connects Individual Experts to Institutional Credibility Without context, AI may treat expert pages as isolated profiles. LLMs.txt helps connect the dots. It tells AI that: Your experts are curated and endorsed by the organization Their insights are part of a broader expertise ecosystem Your institution has depth across priority subject areas This aligns closely with how ExpertFile structures content to support E-E-A-T (Experience, Expertise, Authority, Trust)—not just at the individual level, but across the organization . The outcome: Your organization is recognized not just as a collection of experts, but as an authoritative source of knowledge. How It Works with Google, Gemini, and AI Search Supports AI Summaries, Citations, and Knowledge Panels LLMs.txt helps ensure that when Google’s AI: Summarizes your organization Cites expert commentary Builds “about this topic” panels …it draws from your official, structured ExpertFile content, rather than fragmented third-party sources. This complements ExpertFile’s existing SEO and AI-discoverability foundation, which includes clean code, proper meta data, schema markup, and frequent crawling by both search engines and AI bots. How LLMS.txt Fits with SEO, Meta Tags, and Schema LLMS.txt doesn’t replace SEO—it builds on it. Traditional SEO elements such as page titles, meta descriptions, schema.org markup, and internal linking remain essential for helping search engines index and rank your content. ExpertFile already delivers these fundamentals out of the box, continually testing and evolving SEO and GEO (Generative Engine Optimization) standards as search changes . “Semantic SEO helps search engines understand context... it now helps bridge a critical gap between traditional SEO and newer generative engine optimization (GEO) and AI optimization (AIO) efforts.” Search Engine Land: Semantic SEO: How to optimize for meaning over keywords LLMS.txt adds a layer designed specifically for AI systems: Schema explains individual pages LLMs.txt explains your entire expertise ecosystem In simple terms: SEO helps your content get found LLMs.txt helps AI understand, summarize, and cite it correctly Together, they ensure your experts are not only visible—but accurately represented wherever AI is shaping discovery. Why This Is Especially Powerful on ExpertFile ExpertFile was designed to future-proof expert visibility—offering structured publishing, governance, distribution, inquiry management, analytics, and professional services as part of a continuously evolving SaaS platform . LLMS.txt acts as a multiplier on that foundation: Turning your Expert Center into a machine-readable expertise hub Strengthening AI discovery without adding operational burden Supporting emerging use cases like automated expert matching and AI-assisted research It’s not about chasing new technology. It’s about ensuring your expertise is clearly defined, properly attributed, and trusted—now and in the future. The Takeaway An LLMs.txt file on your ExpertFile organization page helps ensure that: Your experts are found by AI tools, not overlooked Your content is interpreted correctly, not flattened or misrepresented Your organization earns authority and trust in AI summaries, citations, and search results “AI search isn’t eliminating organic traffic. But it is reducing visits to source websites… Measure presence (citations, mentions) alongside traffic to see real impact.” Semrush: AI Search Trends for 2026 & How You Can Adapt As AI becomes the front door to information, LLMs.txt helps make sure that when people ask for expertise, your organization is the answer they get.
When Betting Goes Mobile: The Hidden Cost to Young Adults’ Finances
As online gambling and sports betting surge across the United States, concerns are mounting about the financial and social consequences—particularly for young people. Dr. Jared Pincin, Associate Professor of Economics at Cedarville University, offers journalists a data-driven economic lens on how the rapid expansion of digital gambling is reshaping personal finances and increasing financial risk among younger Americans. What's Happening Mobile betting apps have transformed gambling into an always-available activity, accessible anywhere and at any time. With aggressive marketing tied to professional and collegiate sports, online gambling has become normalized—especially among young adults. As participation rises, so do reports of debt, financial instability, and problem gambling, raising questions about consumer protection, regulation, and long-term economic impact. Dr. Jared Pincin primary research interests explore the intersection of public choice economics with foreign aid as well as issues in sports economics. Pincin has published in popular publications such as The Hill, Real Clear Markets, Foxnews.com, and USA Today and scholarly journals such as Oxford Development Studies, Applied Economic Letters, and the Journal of Sport and Social Issues. View his profile here Key Insights Online Gambling Is Built for Continuous Spending Modern gambling platforms are designed to encourage repeated engagement. Gamified interfaces, instant wagers, and constant prompts make it easy for users to lose track of spending, increasing the likelihood of financial loss over time. Young Adults Face Elevated Risk Young people, particularly college-age students and adults in their twenties, are among the fastest-growing users of online betting platforms. Limited financial experience, combined with easy credit access and social pressure, makes this group especially vulnerable to poor financial outcomes. Personal Finances Are Directly Impacted Gambling losses often come at the expense of savings, rent, tuition, and long-term financial planning. Dr. Pincin emphasizes that gambling platforms generate profit only when users lose, making sustained participation a negative-sum financial activity for individuals. Economic Incentives Drive Expansion From an economic standpoint, gambling growth is fueled by state revenue incentives and private profit motives. Dr. Pincin helps explain how these incentives can conflict with consumer well-being, particularly when regulatory safeguards lag behind technological innovation. About Jared Pincin Dr. Jared Pincin is an Associate Professor of Economics at Cedarville University. He holds a Ph.D. in economics and specializes in public choice, behavioral economics, and sports economics. His work examines how incentives shape individual decision-making and how policy choices affect financial outcomes at both the personal and societal levels. Let Us Help with Your Coverage Jared Pincin can assist reporters by: Explaining why online gambling participation has risen so quickly among young people Breaking down the economic mechanics of betting platforms and personal financial risk Providing context on the long-term financial consequences of habitual gambling Contributing expert insight to stories on regulation, advertising, and consumer protection Why This Matters As gambling becomes increasingly embedded in American culture, its financial consequences are no longer limited to isolated cases. Understanding how online gambling affects young people’s financial stability is essential for informed public reporting. Dr. Pincin offers clear, accessible analysis that helps audiences understand the economic realities behind the headlines.
The Ads are Coming ! OpenAI is testing ads inside ChatGPT starting this month.
But there's a catch: You can’t just buy your way in ChatGPT will soon include “clearly labeled sponsored listings” at the bottom of AI-generated responses. And while the mock-ups don't appear all that sophisticated, it's important to focus on the bigger picture. We're about to see a new wave of 'high-intent advertising' that combines the targeting sophistication of social media with the purchase-intent clarity of search advertising. More on that in a moment. How Do ChatGPT Ads Work? Starting later this month, free users of the ChatGPT platform and those under 18 will begin receiving Ads at the bottom of their screens. First, they will see ChatGPT's answer to their question, which provides a comprehensive, relevant response that builds trust. Then they will see an ad for a sponsored product/service below. An ad that suddenly doesn't feel like a blunt interruption. It feels like a natural next step. This is premium placement. The user has already received value. They've been educated. And now there's a clear call to action (CTA) that's in context. Open AI has stated that their new Ads “support a broader effort to make powerful AI accessible to more people.” Translation: As they approach 1 billion weekly users across 171 countries using ChatGPT for free, OpenAI needs to offset its astronomical burn rate with ads. Makes sense. This New Era of Conversational Ads Will be Complicated But there's a structural difference with these new ads. OpenAI has stated that ads will only appear when they're relevant to that exact conversation. This means you can't just buy your way into ChatGPT Ads. In fact, with ChatGPT you are being selected because you're the right answer the user needs at that time. Put another way: When ChatGPT evaluates which sponsored products to show, it will favor brands with demonstrated authority on the topic. So unlike traditional paid search, where a higher bid gets you ranked in sponsored results, ChatGPT Ads will reward the brands whose content has already been recognized as authoritative by the AI model. Brands with strong organic visibility, topical expertise, and content that aligns with user intent will have a distinct competitive advantage from day one. Brands without that foundation will be paying premium rates to compete with established authorities. How ChatGPT's Ad Strategy is Set to Change Digital Marketing For years, CMOs have treated organic search and paid search as separate budget lines, often managed by different teams. I saw this firsthand, as I helped my client DoubleClick launch it’s first Ad Exchange network in the US market. Programmatic exchanges brought a new efficiency to digital ad buying. It was a very groovy time. This feels very different. Why? Because, the conventional wisdom has always been that paid search and ads drive immediate results while organic search plays the long game. In 2026, that strategy isn’t completely obsolete. But that type of thinking is about to get a lot more expensive for clients if they don't start to appreciate quality "organic" content and its ability to improve their paid advertising ROI. Now organic and paid need to get along, to get ahead. ChatGPT Ads Are Looking for Topical Authority that Experts Can Demonstrate When ChatGPT evaluates which sponsored products to show, it will favor brands with demonstrated authority on the topic. Brands won't simply be able to "buy" visibility. OpenAI in its announcements, has been explicit: ads must be relevant to the conversation. Relevance is determined by topical alignment, not budget. A brand spending millions on generic bidding will lose to a smaller competitor whose product is more precisely aligned with what the user actually asked. The ads aren't live yet. But the infrastructure supporting them is. Open AI, Google and many of the other generative search platforms are building very sophisticated systems that track topical authority and content quality signals. They're already reshaping how organic search, AI recommendations, and paid advertising work together. Topical Relevance + Expert Authority is the Path to Visibility in Search Investing in well-developed thought leadership programs generates compound returns. You get the organic search results plus an improvement in your paid search metrics in Generative AI search platforms. When done right, you build authority for AI citations, which then positions you better for ChatGPT ads. Remember, your organic traffic gains are built on authoritative content. They're built on being the answer that search engines and AI systems select. And once you've built that authority, it works everywhere—traditional search, AI Overviews, ChatGPT, and soon… ChatGPT ads. What To Do Before AI Ad Networks Start to Scale The early advantage will go to brands that invest in quality content right now. Organizations that invest in expert-authored, intent-aligned content over the next six months will have more AI citation visibility from Google Overviews and similar LLM's like ChatGPT. That means more trust signals, making paid ads more effective when they run. Content that is aligned with user intent: Answers a specific question. Not tangentially, not after 2,000 words of context. The answer appears in the opening paragraph, structured for AI extraction. Includes expert perspective. Generic information that could come from anywhere doesn't differentiate you. Expert insight, original research, or proprietary frameworks do. Demonstrates topical authority. A single authoritative article matters less than a cluster of related content that shows comprehensive expertise on a topic. Is structured for scanning. Clear headings (H2, H3), bullet points, tables, Q&A blocks. This structure helps both human readers and AI systems parse meaning. Remember, the brands that get the most value out of ChatGPT Ads will be the ones that built intent-aligned content years before the ads launched. They'll have topical clusters, expert perspectives, and the authority signals that make them the natural choice for sponsorship. Questions CMO’s Should Be Asking their Teams Now to Prepare for ChatGPT Ads Q. Can I pre-purchase Chat GPT Ads? As of today, there are currently no ads in ChatGPT. Open AI has announced that they will begin internal testing ads in ChatGPT later this month for Free users in the US market. Q. Do Ads influence the answers ChatGPT gives you? What about privacy? Open AI in their release states that answers are optimized based on what's most helpful to you. Ads are always separated and clearly labeled from Answers. They also state that they keep your conversations private from advertisers and will never sell your data to advertisers. Q. How do we audit our site content to ensure we're aligned with user intent? For your top 20-30 decision-stage queries (the ones that drive revenue), here's a quick test. Does the content directly answer the question in the opening paragraph? Are you including question-and-answer formats in your content? If you're burying the answer in a 3,000-word article full of tangents, you're losing visibility in organic search, and you're already failing in ChatGPT's environment. Restructure. Q. How do we prepare for ChatGPT Advertising Opportunities? Build topical authority through content clusters. Don't publish isolated blog posts. Organize your content around core topics your audience cares about. Create a long-form hub article that comprehensively covers the topic, then develop additional linked articles that dive into sub-topics and questions. Link them together. This structure helps AI systems over time, recognize your brand as authoritative on that topic, which improves both organic rankings and AI citation rates. Q. Can we still get traction with content that is not authored by experts? Generic AI-written content won't differentiate you. Get expert voices into your content. Feature your subject-matter experts, partner with practitioners, and customers to contribute original insights, case studies, or frameworks. AI systems can detect authenticity, and original expert perspectives is now a ranking signal. This is especially critical as you prepare for ChatGPT ads. OpenAI has prioritized conversations that cite authoritative sources. Q. How does content need to be structured for citations? Implement proper schema markup and structured data. AI systems extract information by parsing content structure. If your pages include proper schema markup (FAQPage, HowTo, Review, Product schema), you're making it easier for AI to pull your content into answers. This increases citation rates, which builds authority before ChatGPT ads scale. Q. How do we allocate our organic and paid programs? Own the organic + paid intersection. For your highest-intent topics, if you have a budget, invest in both organic visibility and paid campaigns. Run ads targeting the same keywords where you rank organically. This takes up more real estate on the results page and signals authority. It also gives you direct feedback on keyword performance, messaging, and landing page effectiveness—data that informs your organic content strategy and drives more citations - a virtuous cycle. Q. What types of creative will work best in these new Ad products? Until they roll out, it's unwise to make too many predictions. The safe bet here is to prepare your team for conversational advertising. ChatGPT ads won't reward traditional ad copy. They'll reward clarity, specificity, and direct value messaging. If you're used to brand-heavy, aspirational creative, this will feel foreign. Start testing conversationally-appropriate messaging now. Short, clear, problem-focused. Test on existing paid channels and refine before ChatGPT ads launch. Our Prediction When ChatGPT ads fully launch and scale, many brands that have invested in organic visibility and content quality will start to pull away from the pack. Remember…The brands that win won't be the ones with the biggest ad budgets. They'll be the ones whose content has already proven they're the right answer. They'll be the ones users already trust, already cite, and already know. The ads are coming. Are you ready?
UF water researchers develop prediction system for harmful algae
The slimy algae topping Florida’s waterways are more than just unsightly. They are often toxic to humans, animals and the environment. To mitigate those risks, University of Florida researchers are collaborating with North Carolina State University and University of South Florida scientists on a next-day prediction model to warn and inform water managers about harmful algal blooms. The research is funded by two U.S. Army Corps of Engineers grants for two phases, totaling $4.4 million. The project is led by David Kaplan, Ph.D., a professor with the Engineering School of Sustainable Infrastructure and Environment in the Herbert Wertheim College of Engineering and director of the Howard T. Odum Center for Wetlands, and Mauricio Arias, Ph.D., an associate professor at USF. In a paper published recently in the Journal of Environmental Management, Kaplan, UF assistant professor Elise Morrison, Ph.D., and NCSU’s Maria Menchu Maldonado, Ph.D., chronicled their work with harmful algal blooms in the Caloosahatchee River and Estuary, the environmentally sensitive link between Lake Okeechobee and Florida’s southwestern coast. Maldonado performed the work under the guidance of NCSU collaborator Natalie Nelson. In a collaboration between multiple colleges, organizations, departments and universities, the paper’s other authors are Eric Milbrandt of the Sanibel-Captiva Conservation Foundation, Edward Phlips of UF and Natalie G. Nelson of NCSU. The project’s facilitators include Darlene Velez, research coordinator with the UF Water Institute, and Lisa Krimsky, Ph.D., a water resources regional specialized agent with IFAS. Using water samples and computer algorithms, the team developed prediction models based on two water sources feeding the river: Lake Okeechobee and the river’s watershed – the water run-off from the surrounding land. The models determine levels of chlorophyll-a, which is a pigment in algae that is indicative of algal bloom conditions. “For watershed-dominated conditions, the model was able to predict 49% of the variation in next-day chlorophyll-a, which isn’t bad, but for lake-dominated conditions, the model was much better, explaining 78% of the variation in next-day chlorophyll-a in the water,” Kaplan noted. Unlike traditional forecasting models for algal blooms, which are often complex and require much computing power, these models are designed to be practical for daily decision-making, particularly for the Southwest Florida Water Management District (SWFWMD), which has made improving the health of the Caloosahatchee Estuary a state priority. Ultimately, researchers want to develop an algae-prediction system and tools for water managers to reduce risks in all freshwater bodies. “Definitely, this model could be expanded with the use of more data,” said Maldonado. “The same procedure could be applied in other lakes that are highly managed. And this could be done around the world.” Algal blooms in Florida’s lakes, rivers and estuaries have caused significant environmental and economic damage in recent years, UF researchers contend. Blooms are becoming more frequent and longer lasting. The initial project – called Coupling Lake, Estuarine, and Watershed Models for the Caloosahatchee River and Estuary (CLEW) – designed data- and model-driven guidance for Lake Okeechobee water releases. “The overall motivation is that Lake Okeechobee is a challenging natural resource to manage, particularly deciding when and how much water to discharge from the lake to either estuary,” Kaplan said. “There are many competing needs surrounding management of the lake, which has only so much volume. We don't want to cause flooding or other ecological harm.” The follow-up project is UF’s collaboration with USF to develop tools for end users, meaning agencies and managers to make better decisions. The team wants to deliver a system where water managers press the button to get the one-day risk forecast. The study was organized to predict whether the algae-toxin risk is low, medium or high. “In this case, there is a threshold of algal organisms that is considered harmful,” Maldonado said. “Those waters carry phytoplankton species, a microscopic algae that produce toxins. They can be dangerous to swim in, and they can be harmful to the environment. It can be a liver toxin.” Beginning in the late 19th century, the Caloosahatchee River and its watershed underwent extensive modifications that significantly altered the hydrology of the region, according to SWFWMD. The once-shallow river was deepened and widened into a regulated waterway that was connected to Lake Okeechobee and the Kissimmee Chain of Lakes for navigation, water supply and flood control purposes. “Water quality is a challenge in Lake Okeechobee, including sometimes pretty bad harmful algal blooms,” Kaplan said. “And then, of course, the downstream recipients of whatever water is discharged are very sensitive to the amount of water they're getting and what's in it. They’d prefer it to be only the right amount at only the right times with the best quality."
A team of researchers from ChristianaCare and the University of Delaware has uncovered a key early step in how colorectal cancer begins. Their new study shows that a common genetic mutation in colorectal cancer disrupts the colon’s normal tissue renewal process, causing immature cells to build up, tissue structure to break down and early tumors to form. Their findings were published in the journal Cancers. “This finding changes how we think about the very first steps of colon cancer,” said Bruce Boman, M.D., Ph.D., senior author of the study and a senior researcher at the Cawley Center for Translational Cancer Research at ChristianaCare’s Helen F. Graham Cancer Center & Research Institute. “Instead of cancer starting because cells grow too fast, we found that it may start because the normal tissue renewal process slows down, creating a backup of cells that should have moved on. That backup sets the stage for tumors to grow.” The study was led by a multidisciplinary team of engineers, mathematicians, pathologists and tumor biologists from four research institutions. Colorectal cancer is one of the most common and deadly cancers worldwide. According to the World Health Organization, more than 1.9 million people are diagnosed each year, and about 930,000 people die from the disease annually. How healthy colon tissue renews itself The lining of the colon is constantly renewing itself. Every day, billions of cells are shed and replaced to keep the tissue healthy and working properly. This process depends on a steady cycle. New cells form at the base of tiny pockets called crypts, mature as they move upward, and are eventually shed. The new study shows how this natural process breaks down when a mutation occurs in a gene called APC, which is altered in about 90 percent of colorectal cancers. Rather than speeding up cell growth, the APC mutation creates a slowdown, or bottleneck, in the colon tissue’s renewal cycle. According to Boman, this slowdown causes dividing cells to pile up instead of moving through the system as they should. The result is a kind of tumor cell “traffic jam” that leads to distorted tissue and the formation of adenomas, early growths that can become cancerous. What APC-mutant tissue looks like To see these changes up close, the team compared healthy colon tissue with tissue from patients who have familial adenomatous polyposis, or FAP, an inherited condition caused by APC mutations. The differences were clear: APC-mutant crypts contained more immature, rapidly dividing cells. Fewer cells matured into specialized cells needed for healthy tissue. The zone where cells divide extended higher than normal. The overall renewal cycle took longer. “These findings are significant because they show how cancer-driving mutations change tissues that normally renew themselves nonstop,” Boman said. Pairing patient tissue with computer modeling To see how these changes happen over time, the researchers studied patient tissue and used a computer model that shows how colon cells normally grow and renew. When they slowed this renewal process in the model, it matched what they saw in tissue with the APC mutation. Cells became crowded, the structures lost their normal shape, and early tumor-like growths, known as adenomas, began to form. This confirmed that delayed renewal alone can trigger the earliest changes linked to colon cancer, even before cells appear abnormal under a microscope. “Our findings show that APC mutation does more than turn on growth signals,” Boman said. “It changes the timing of renewal. Once that timing is off, the tissue becomes vulnerable to structural damage and early tumor growth.” Building on earlier research This study builds on earlier work by the same team that mapped how healthy colon tissue renews itself. In prior studies, the researchers identified five basic biological rules that guide how colon cells grow, move and replace one another in a steady, organized way. The new findings show what happens when that system breaks down. A common mutation called APC slows the normal renewal process. Young, stem-like cells begin to build up before they can mature. Over time, that imbalance creates the conditions for early tumor growth. To pinpoint how these changes unfold, researchers Gilberto Schleiniger, Ph.D., and Christopher Raymond, Ph.D., from the University of Delaware’s Department of Mathematical Sciences paired mathematical models with real patient tissue data. Their work shows that even small delays in cell renewal can push healthy tissue toward cancer. “This gives us a clearer picture of how cancer can start long before a tumor is visible,” said Schleiniger. “By understanding the rules that keep healthy tissue in balance, we can see where and how things begin to go off track.” A possible path toward future treatments The findings also point toward a potential new approach to treatment. The researchers found evidence that the disrupted renewal process may trigger a chain reaction that allows pre-cancerous cells to keep copying themselves and fueling tumor growth. By targeting this process, it may be possible to restore normal renewal timing and healthier tissue structure before cancer becomes established. “This study shows that cancer isn’t just about rogue cells, but about a system that’s fallen out of rhythm,” said Bruce Boman, M.D., Ph.D. “If we can reset that renewal process, we may be able to prevent or slow early tumor growth before it gains momentum.”
