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Smartphones push consumers to prefer a customizable purchasing experience
In a world where purchasing is only a click away, studies have shown that smartphones complicate the most preferred items. Aner Sela, a professor in UF’s Warrington College of Business conducted a new study that discovered consumers who are captivated by their phones gravitate towards specialized, custom products. Compared to large computers or borrowing someone’s phone, an individual’s phone sparks privatized feelings that allow stronger self-expression and strengthens our unconscious preference for a customized consumer journey. Working alongside Camilla Song, an assistant professor at City University of Hong Kong, Sela published their findings in the Journal of Marketing Research in early August. “When you use your phone, your authentic self is being expressed to a greater extent. That affects the options you seek and the attitudes you express,” said Sela, one of the authors of the study. The researchers suspected that smartphones encourage people to reflect on their inner identity, calling on the psychological state of private self-focus that affects all kinds of behaviors. “People with high levels of private self-focus tend to be more independent in the attitudes that they express. They conform less,” the UF professor said. “When they make choices, they tend to choose based on privately or deeply held beliefs, preferences or tastes, and they’re less influenced by social contexts.” Sela and Song chose to test if smartphones have the capability to promote enough private self-focus that it changes behavioral patterns, so they performed five experiments with undergraduates and online respondents. The study found that smartphone users were more likely to choose unique, tailored products rather than large ones than if the user hopped on a large computer. These results vanished if the user was given another phone from the same brand, suggesting that companies should alter their consumer suggestions based on the device they are using. The professor and her former doctoral student found the self-expression mindset likely to cause behavioral changes can be activated by the use of a smartphone. “With a borrowed phone, it doesn’t feel like you’re in your own little bubble. What we find is the use of smartphones and its activation of private self-focus is really unique to a personal device,” Sela said. By Halle Burton
Expert Insight: The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions
In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa McCarthy, to decide if humanity is worth saving. The AI is voiced by James Corden—a voice it chooses because it knows it’s one McCarthy’s character will engage with. Rajiv Garg, associate professor of Information Systems & Operations Management at Emory’s Goizueta Business School, shows the “Superintelligence” trailer before his research presentations to set the tone. Garg conducts research that explores the impact of artificial intelligence voices on consumer behavior and purchase intent, along with Haris Krijestorac, a professor at HEC Paris, and Vijay Mahajan, a professor from The University of Texas at Austin. Garg’s research began when Amazon launched celebrity voices for its Alexa device in 2019. From Samuel L. Jackson to Shaquille O’Neal, users can now get their news and entertainment, while interacting with their favorite superstars. “I questioned if certain voices could get more engagement or more purchases from consumers,” Garg says. If Alexa starts talking to you in Samuel L. Jackson’s voice, will you continue the conversation? What could Samuel L. Jackson’s voice sell you that you would buy? Garg and his team began their research by collecting more than 300 celebrity voice samples, which they analyzed based on their sound characteristics, such as amplitude, frequency, and entropy. They looked at 20 sound characteristics and identified that all the voices could be segmented into six clusters: ostentatious, colloquial, friendly, authoritative, seductive, and suave. The team then created advertisements for select products using computer generated voices for each of the six clusters, opting for artificial intelligence-created speech instead of celebrity deep fakes due to permission legalities. They chose a shoe and an office chair as their products, and created two different advertisements for each product. One ad was simple, denoting the shoe as comfortable for all-day wear and the office chair as comfortable for sitting in for extended time periods. The other ad was hedonic, denoting the shoe as crafted with Italian leather and the office chair equipped with several massage features. They recorded the four advertisements using both a female and male voice for all six voice clusters. Study participants listened to each of the four advertisements in one of the 12 voices, which was randomly selected. After the advertisement was played, participants were asked if they wanted more information, and later, if they wanted to buy the product (omitting the price as to not add another factor to their decision making). Influencing Consumer Behavior For simple, utilitarian products, they found no significant effect of voice on information seeking behavior. Garg says once participants hear this type of advertisement, they simply decide to purchase or move on. Participants do, however, engage more in information seeking behavior for hedonic products when the voice is ostentatious, seductive, or authoritative. The team also found men were more likely than women to engage with ostentatious or seductive voices, and women were more likely to engage with friendly or colloquial voices. Overall, they found participants did not seek information with male voices. For information seeking, men and women only engage if the voices are female, which is somewhat intuitive. The industry is doing this—Alexa, Google, and Siri all have a female voice. In terms of purchase intention, they found ostentatious voices have higher yields for utilitarian products. Men, especially, were more likely than women to purchase a utilitarian product advertised in an ostentatious voice. Think about advertising a stapler. It’s a stapler—it staples paper—but you advertise it in a French accent to make it sound interesting. Conversely, for hedonic products, an ostentatious voice has a negative effect on purchase intent because Garg says it can make the product sound gimmicky. Their research shows colloquial voices do the best here because people focus more on the advertisement’s content. Across the board, they found seductive voices have a negative effect on purchase intent, but more so on utilitarian products compared to hedonic ones. Men were more likely than women to respond positively to seductive and suave voices. Applying the results Voices are another way smart device companies can personalize their customers’ experiences. Garg says these companies should be aware that there may be a certain voice that will garner the best engagement. Their findings are not isolated to business, but may apply to other industries, such as the media. Garg says, for example, if publications intend to increase reader curiosity and engagement, they should use a female colloquial voice on “click to listen” features. Although not yet tested, Garg says he wouldn’t be surprised if their results extend to real-world settings with real human voices as well. During their research, Garg’s team asked participants if they had heard the advertisement voices before, and about 15 percent of respondents says they had. "These were voices we’d created for the first time,” Garg says. “If they say they’ve heard the voice before, that means they were thinking of them as human voices. Although we didn’t study it that way, I do believe what we’re seeing will be relevant for actual human being’s voices and interactions.” Having researched this for years, Garg says every time he listens to a voice, whether a customer service representative or podcast host, he questions whether or not it is impacting his behavior. A lot of times when I’m making a decision, I know that I’m making that decision passively because of the voice. “I’m acting 50 percent based on the rational information in the voice, but the other 50 percent I just want to listen more. There is an inherent desire for a certain voice.” Garg says his favorite part of the research are those “aha moments,” whether they be the influence of voice in his own life or in the industry—such as large companies using female voices in their products to draw engagement. He says he hopes to continue doing this kind of research to help startups and other companies perform better, as AI-powered voices continue to change the way people interact with technology and consume information. “We’re finding these interesting phenomena that can help create new products that are more effective,” Garg says. “I am trying to increase the economic surplus, in some ways to improve society, and this technology presents numerous opportunities.” Looking to know more? Rajiv Garg from Emory’s Goizueta Business School is available to speak with media – simply click on his icon now to arrange an interview today.
Comment: UK Government alert text message test
The UK government recently conducted a nationwide test of their emergency alert system by sending out text messages to all mobile phone users in the country. The test has sparked a range of reactions from the public, including concerns about the effectiveness of the system and the potential for false alarms. What did we learn from Sunday's test? Is it a concern that it apparently didn't work for everybody? As we would expect, not everything went to plan. However, that is the point of preparing and doing this kind of test – to find out what parts of the system works before it is relied upon. The implementation of a new system rarely works perfectly. Sunday’s test was useful to show people what to expect from the alarm system and to identify any aspects that need to be corrected and improved to make the system more effective. It is not so much a concern that the test didn’t work for everyone; it is only of concern if we don’t know how to fix the problem and/or don’t take identified steps to fix it. Is there a risk that public confidence has been undermined here? Is there also a risk of false alarms? The government needs to manage its public awareness campaign – swiftly and fully. Public confidence need not be undermined as identifying the faults in the system was exactly what this kind of test was meant to do. However, public confidence will be undermined if the government doesn’t explain that to the public and isn’t completely transparent about what happened and what has been done to improve. False alarms are always a possibility, but the benefits outweigh the risks. Having the right information at the right time can help a lot of people in complicated circumstances. Additionally, the government needs to ensure that the message is worded appropriately. The government should continue to keep messages short and simple so that there is no unnecessary worries or panic for the public. What are the key challenges? There are also issues related to people with anxiety or similar who may be overwhelmed by the noise the alarm makes and/or feel extra anxious from the threat of an emergency, even if it is simply a test alert. There are also those who suffer from domestic violence and may have secret phones so more communications on how to protect these vulnerable groups are required. Anyone without a mobile phone device may have been side-lined – senior citizens, vulnerable people, children – anyone without a command of English and/or isn’t really technologically minded enough to have a mobile device is at risk of not receiving these messages. Why do we need a system like this in place anyway? Preparedness is fundamental to mitigate the impact of any negative situation. The UK government is trying to leverage technology available to the public to get them crucial information when facing a crisis. The value of the system is to make people aware of a major danger and provide information about the best course of action which can be key for their protection. Alert systems are a great way to warn people of an impending situation, but equally important is that there are measures in place to handle an emergency such as evacuation procedures and rehearsals. It is the absence of a plan, contingency or knowing what to do in an emergency that transforms an emergency or disaster into a crisis. As such, we need a system like this because it aids in preparedness measures. The Aston Crisis Management Centre is focused on preparedness – whether it is for a business crisis or a natural hazard as we know that preparing for a crisis or disaster will help reduce the impact and may even help prevent some aspects of the disaster from happening. Not only is there a human cost in an emergency but also economic cost. It is important that preparing for crises reduces the impact of both. It is also important to be aware that in times of crisis and emergency it is important to have unified response and this system is the start of that important process. This article was written by David Cantliff, David Carrington, Oscar Rodriguez-Espindola & Lauren Traczykowski of Aston Crisis Management Centre
As technology continues to advance, so do the methods that hackers use to steal personal information. One such method that even the FBI has taken notice of is juice jacking, a technique where hackers use public charging stations to install malware onto your device or steal your personal information. The specific danger is very real, experts say. Steve Weldon, director of the Cyber Institute at Augusta University’s School of Computer and Cyber Sciences, said people need to understand there is risk when plugging a phone into a USB port at a public charging station. “USB uses pins for data and power. When we plug devices in to charge, the data pins are also connected,” said Weldon. “No big deal if we’re in an environment we trust. However, do we trust the public charging stations to have access to our data pins and being able to make data transfers? Probably not and that’s the gist of the recent warning.” There are ways to avoid the risk. “The best advice is to bring your own cables and adaptors. Then we can plug directly into power outlets,” Weldon said. If you must use a public charging station, he suggests using a data blocking USB cable. These cables only allow power to flow through, preventing any data transfer between the charging station and your device. Also, be aware if you are using your phone while charging it. “When using public charging stations we should, at a minimum, watch for strange behaviors, weird popups, and being asked questions about trusting the device or drive we’re connected to. Those are danger signs, and we’d want to disconnect quickly,” added Weldon. Another option to protect your phone from juice jacking is to use a wireless charger. These chargers do not require a physical connection between your device and the charging station. While wireless charging is typically slower than using a cable, it is a safe alternative when you’re on the go and need to charge your device. Keeping your personal information safe is crucial in today’s digital age. Protecting your phone from juice jacking is just one way to prevent hackers from accessing your sensitive data. Looking to know more? Connect with our expert today. Steven Weldon is the Director of Cyber Institute at the School of Computer and Cyber Sciences at Augusta University and is an expert in the areas of cellular and mobile technology, ethics in computer science, scripting and scripting and automation. Steve is available to speak with media - simply click on his icon now to arrange an interview today.
Cyber threats have become one of the leading issues for corporations, governments, and public institutions across America. With ransomware attacks, hackers, and other nefarious threats, the issue is becoming a daily occurrence and leading news story. Rensselaer Polytechnic Institute’s James Hendler, director of the Future of Computing Institute, Tetherless World Professor of Computer, Web, and Cognitive Sciences, and director of the RPI-IBM Artificial Intelligence Research Collaboration, weighs in on what we should all know about cybersecurity. Overview Think about cybersecurity the way you think about home security – the more valuables you have, the more security you need. A normal user needs the equivalent of a lock on the door, which most of our computers provide out of the box. However, a user with a fair amount of personal information, who keeps financial records or runs a small business, probably wants a firewall or other additional protection. We used to tell people to protect their computers with firewalls, malware detectors, and the like, but now it is much more important to protect your web access, be wary of external sites, and keep your passwords secure and not easily guessed. Use of a password manager program can be really helpful for people who use a lot of different accounts. Threats The biggest threat facing individuals is identity theft caused by someone getting into an account that you don’t control. Most malware or password stealing comes via a phishing attack (a fake email that convinces you to click a bad link), so if you see an offer that looks too good to be true, don’t believe it. Never give out a password or personal information without confirming that it is legitimate. We also recommend not using major accounts (like Google, Facebook, etc.) to log in to new apps where you aren’t completely sure of the reliability – you’re safer if you use a separate password. It’s also worth noting that these kinds of attacks are now happening on cell phones – if you get a text saying your Amazon, Netflix, or other services have been shut off, be very careful. These companies almost never send out such messages, and if they do, they come via email, not text. For businesses, ransomware is becoming an increasing challenge. Frequent backups and dual authentication are absolute musts for small businesses. Large businesses, and especially those with cyber-physical connections such as a manufacturing device, must have someone on the team who understands internet technology. Outside audits done annually, at least, are also highly recommended. The biggest danger in cybersecurity is that people, especially in businesses, think that the software industry will fix things and that they don’t have to worry. That’s like expecting auto manufacturers to stop car theft, or the government to prevent all crime – these organizations certainly need to help, but they cannot be perfect. So while there definitely needs to be a role for manufacturers and government, people need to understand that the threats are now coming from social interactions such as phishing, or serious criminal enterprises such as ransomware attackers, and not just maladjusted teenagers. They must be ready to pay for some security if they have things on their network that need protection. The Cloud Cloud-based services are a major boon to cybersecurity for individuals and small businesses if, and only if, people protect their access. If a breach is reported to you by a company, don’t ignore it, change your password, and, whenever possible, use dual authentication. The cloud companies can afford to spend more on security than you can and thus your information stored in these services tends to be quite secure. However, people need to be careful in using the cloud. Just as you may trust a bank with your money, you want to be sure not to be robbed on your way there. Future Computing Systems and Cybersecurity New technologies, such as artificial intelligence (AI), are arising all the time in today’s fast-moving cyber world. As these technologies arise, they can create new opportunities for cybersecurity, but can also create new challenges. Cybercrime will never disappear, and each new capability comes with a price. Increased education and awareness of emerging computing technologies (blockchain, quantum, etc.) are important not just for the expert, but also for the general public. It is important to stay informed and pay attention to what is being reported. Just as buying a new appliance can be a great advantage at home (I love my new air-fryer), you also have to be sure to be using it appropriately (used wrong, it can cause fires). Looking to learn more or connect with an expert for your questions and coverage? James Hendler is the director of the Rensselaer Future of Computing Institute, Tetherless World Professor of Computer, Web, and Cognitive Sciences, and director of the RPI-IBM Artificial Intelligence Research Collaboration. Hendler has authored over 400 books, technical papers, and articles in the areas of Semantic Web, artificial intelligence, cybersecurity, and high-performance processing. Hendler is available to speak with media - simply click on his icon now to arrange an interview today.
Infant seating devices may reduce language exposure
When a parent needs to cook dinner or take a shower, often they will place their baby in a bouncy seat, swing, exersaucer, or similar seating device intended to protect the baby and grant a degree of independence to both the parent and infant. For many parents, these devices represent a helpful extra set of hands; for babies, the freedom to safely explore their immediate surroundings. As useful as these devices are to both parents and infants, they may present trade-offs regarding their effect on infants’ exposure to adult language, which is critical for language development. That’s according to a new study by researchers at the Stress and Early Adversity Lab at Vanderbilt Peabody College of education and human development. Within infants’ natural environments and daily routines, the study explored interactions between their exposure to adult language and their placement in seating devices, which support posture and promote the infant’s ability to play with objects or observe their surroundings without direct support from a caregiver. The researchers found that infants were exposed to fewer words when spending time in seating devices compared to when spending time in other placements. They also found that infants who spent the most time in seating devices heard nearly 40 percent fewer daily words compared to infants who spent the least amount of time in seating devices. Infants with more, compared to less, seating device use also had less consistent exposure to adult language throughout the day. Sixty mothers and their 4- to 6-month-old infants participated in this study. For three days, a Language Environment Analysis audio recording device (i.e. “talk pedometer”) captured language exposure. The mothers inserted the audio recorder into the pocket of a vest their babies wore. Automated software estimated from the recordings the total number of adult words spoken to or near the infant over the course of a day. To record real-time behaviors of infant placement, the mothers responded to 12 brief surveys per day about their infant’s current location and use of seating devices. Caregiver reports of their child’s placement in seating devices accounted for 10 percent of an infant’s daily exposure to adult words, which the researchers say is a striking finding due to the complex nature of language exposure and how many other factors may influence children’s exposure to speech (e.g. caregiver’s talkativeness, presence of other siblings). Kathryn Humphreys, assistant professor of psychology and human development and expert in infant and early childhood mental health, is the senior author of the study. She notes that infant seating devices can provide a convenient way to keep infants safely contained while caregivers attend to other tasks. However, given the potential for frequent and prolonged use of these devices, she says that parents may want to be intentional about interactive opportunities while the infant explores their surroundings as well as consider wearing or otherwise carrying their infant on their body as much as possible to create more opportunities for engagement through speech. “While we need more research to be certain that seating devices reduce the richness of infants’ language environments, these findings are influencing my own decisions about intentional placement with my 6-month-old." - Kathryn Humphreys Kathryn Humphreys She suggests that safe and convenient places are a boon for both infants and their caregivers, but that there is a risk for reduced levels of interactions when infants are stationary and not moving to where their caregivers are active.
Innovative virtual practice offers continuous, coordinated and connected care ChristianaCare has launched Virtual Primary Care, a new health solution that offers the benefits of a long-term relationship with your primary care team, with the convenience of virtual care that can be accessed at home, at work or on the go, using a smartphone, tablet or other digital device. The practice is an offering of ChristianaCare’s Center for Virtual Health. “Virtual primary care in most markets does not establish an ongoing relationship between the patient and the provider — it’s on-demand care with the next available provider,” said Sarah Schenck, M.D., medical director of Virtualist Medicine at ChristianaCare. “ChristianaCare Virtual Primary Care is different. We offer a personalized approach in which patients have the attention of their care team who are all focused on their specific needs and health goals. Each care team knows their patients and is actively working to help them reach their personal health goals. And when patients need specialized care or services, our providers have access to ChristianaCare’s network and the ability to refer to the trusted services and specialists a patient might need outside of primary care.” The practice is accessible to residents of Delaware, Pennsylvania, Maryland and New Jersey, New York and Florida and available by monthly, quarterly or yearly subscription. Plans are available for people ages 5 and older and start as low as $35 per month. The subscription provides full access to virtual primary care services — with no additional fees or copays — including same-day appointments, extended hours on nights and weekends, secure text-messaging and the convenience of always-on care. Services that are not a part of primary care, such as emergency room visits, lab tests, diagnostic imaging and specialist referrals, are not included in the subscription and would be subject to the patient’s existing health insurance coverage. “At ChristianaCare we are reimagining health care by making it radically convenient and accessible, and by creating a unique and personal experience,” said Sharon Anderson, MS, RN, FACHE, ChristianaCare’s chief virtual health officer and president of ChristianaCare’s Center for Virtual Health. “The Virtual Primary Care practice goes beyond simply offering video visits to patients. We’ve transformed care so it no longer revolves around waiting for an appointment — it’s immediate, coordinated, continuous. Patients can now access virtual primary care 24/7 as well as a host of other health services — all through their computer, tablet or smartphone.” When individuals sign up, they’ll choose their care team of experts including a primary care provider, nurse and a patient digital ambassador (PDA). The patient digital ambassador serves as a personal health guide to assist individuals with registration and technology set-up for their virtual visits. As a care team member, the PDA is available as a personal health guide, while the primary care provider supports patients with their clinical care needs. Once enrolled, individuals will receive a welcome kit tailored to their needs with tools to assist in their care, such as monitoring blood pressure, weight and temperature. Benefits of ChristianaCare Virtual Primary Care: Schedule a virtual checkup, communicate using video, send photos through secure text messaging and discuss health concerns and treatment options. Schedule same-day appointments and enjoy extended hours on weekends. Get quick referrals to specialists. Create a personalized Working on Wellness Plan (also known as WOW plan) to help achieve healthy goals around stress management, exercise, nutrition, sleep and more. For more information, visit the ChristianaCare Center for Virtual Health or call 302-428-2400.
Award jointly given to President and CEO Dr. Janice Nevin and Chief Digital and Information Officer Randy Gaboriault ChristianaCare has earned the Transformational Leadership Award for excelling in its development and deployment of transformational information technology that improves the delivery of care and streamlines administrative services. Presented by the College of Healthcare Information Management Executives (CHIME) and the American Hospital Association, the award is jointly bestowed to Janice Nevin, M.D., MPH, ChristianaCare’s president and CEO, and Randy Gaboriault, MS, MBA, ChristianaCare’s chief digital and information officer and senior vice president. “Their trailblazing commitment to rapid transformation has set an example for the entire industry in how to pursue a leadership vision with determination, brilliant planning and courage to overcome all challenges,” said CHIME President and CEO Russell P. Branzell. Under the leadership of Nevin and Gaboriault, ChristianaCare has created and deployed new organizational, digital capabilities for both patient and caregiver. Using voice-enabled technology, ChristianaCare HomeHealth patients can interact with an internally developed Alexa capability to guide them through their personalized daily therapy regimens. Similarly, ChristianaCare recently launched the ability for in-house postpartum patients to use an Amazon Echo device to ask questions, request help or communicate with their care team. Taking voice and digital capabilities further, in February 2022, ChristianaCare deployed an innovative tool called Moxi, a collaborative robot – or “cobot” – that can assist in the hospital by making deliveries and performing other non-clinical tasks so that nurses and other clinical caregivers can spend more time focused on what they do best: caring for patients. “Randy is a phenomenal leader, with a relentless focus on creating a culture of innovation for impact, solving for the most complex problems and delivering significantly improved outcomes,” Nevin said. “His work has made ChristianaCare a model for how transformative technology can help to create health so that every person can flourish.” ChristianaCare continues to be recognized for leading innovation in the health care industry. The organization was recently recognized by CHIME’s Most Wired program with Performance Excellence Awards in its acute and ambulatory categories. That level is reserved only for organizations that are considered leaders in health care technology who “actively push the industry forward” and are “realizing meaningful outcomes, including improved quality of care, improved patient experience, reduced costs and broader patient access to healthcare services.” “Under Dr. Nevin’s extraordinary leadership, we have made an intentional commitment to placing technology at the center of all our initiatives to enable our caregivers to best serve our patients,” Gaboriault said. “That commitment, reinforced by our organization’s core behavior to continuously look for new ways to innovate, means that we are able to introduce and leverage robotic nursing assistants in a way that drives meaningful value for both patients and providers. And because our caregivers embrace change, we are confident that we will be using our cobots to assume more tasks in the future, and enable our nurses to devote even more of their precious time to direct patient care.”
ChristianaCare Named a Most Wired Health Care Technology Leader for 7th Consecutive Year
For the seventh consecutive year, ChristianaCare has earned the “Most Wired” designation from the College of Healthcare Information Management Executives (CHIME), which assesses how effectively health care organizations apply core and advanced technologies to improve health and care in their communities. Among the more than 38,000 organizations surveyed by CHIME, ChristianaCare ranked above peers in categories such as analytics and data management, population health, infrastructure and patient engagement. The survey assessed the adoption, integration and impact of technologies in health care organizations at all stages of development, from early development to industry leading. “At ChristianaCare we are curious and continuously looking for ways to innovate,” said ChristianaCare President and CEO Janice E. Nevin, M.D., MPH. “Embedding that behavior in our organization has led to brilliant planning and extraordinary execution of new, technology-enabled models of care as our patients demand greater service and convenience, including greater access from home.” ChristianaCare was recognized with a Performance Excellence Award for Most Wired’s acute and ambulatory categories. That level is reserved only for organizations that are considered leaders in health care technology who “actively push the industry forward” and are “realizing meaningful outcomes, including improved quality of care, improved patient experience, reduced costs, and broader patient access to healthcare services.” “We are on the cutting edge of health care innovation, yet we have only scratched the surface of digital care,” said Randy Gaboriault, MS, MBA, chief digital and information officer at ChristianaCare. “We have embarked on building a digital distribution network of health care that strengthens every day. And we are guiding a digital thread that weaves together all the components in and outside the walls of the hospital and provider’s office to improve the health of every person we touch.” The Most Wired recognition highlights ChristianaCare’s success in the launch of the Hospital Care at Home program, which is transforming the very nature of how acute care is delivered, as well as the creation of digital platforms that radically improve the patient experience. Launched in December 2021, ChristianaCare’s Hospital Care at Home program offers the highest level of in-home acute care in Delaware. The program combines virtual and in-person care provided by a team of physicians, nurse practitioners, registered nurses and other providers, and has to date cared for more than 200 patients. These in-person and virtual visits from the health care team mean that a patient doesn’t need to leave home to get better. Virtual technology and home health equipment brought into the patient’s home ensure around-the-clock monitoring and care that mirror a traditional hospital setting. ChristianaCare’s digital patient engagement capabilities have streamlined nearly every aspect of the patient experience. Through these digital tools, the registration, check-in and intake of patients are becoming more streamlined, improving both patient experience and efficiency at ChristianaCare practices. The digital platform also enables patients to self-schedule appointments, easily complete their medical histories and check in to appointments by simply scanning a QR code with their digital device. “These digital offerings have placed our patients in the driver’s seat,” said Lynne McCone, MBA, chief applications officer and vice president of IT at ChristianaCare. “The benefits of a conducive, consistent patient journey and experience in turn improves practice operations and efficiency and dismantles administrative burdens for both patients and caregivers. It’s a huge win for consumers, patients and providers.” The Digital Health Most Wired survey and recognition program serves as a comprehensive “digital health check-up” for health care organizations across the world, according to CHIME. As success in digital health increasingly determines the quality of patient care, the scope of the CHIME Digital Health Most Wired survey reflects the progress of leading health systems, like ChristianaCare, as they reinvent health care for a new century. “We are proud to honor your team’s exceptional dedication to excellence in digital health,” said CHIME President and CEO Russell P. Branzell of ChristianaCare. “Your pioneering performance in the industry inspires other organizations by example. Patients in communities around the world receive better care when you drive change through digital transformation, as you have proven through your success in this rigorous program.”
Students studying medicine, pharmacy, nursing, optometry and audiology to benefit from the investment in a new simulation facility over the next three years The Office for Students has granted Aston University £4.8 million to develop future healthcare professionals The investment in digital clinical equipment and health simulation facility will better prepare students for the future of work. Students in the College of Health and Life Sciences at Aston University are to benefit from a major £4.8 million investment in new facilities funded by the Office for Students to further expand and develop the University’s suite of state-of-the-art healthcare simulation and laboratory facilities. Students studying medicine, pharmacy, nursing, optometry and audiology will benefit from capital funding to support new equipment and facilities over the next three years. This latest funding follows on from an initial £1.5 million investment into healthcare simulation facilities on the University campus which were officially opened in December 2022 by Paulette Hamilton MP. The funds will be used to create and equip a simulated hospital ward facility and a simulated patient home environment for healthcare students. Nursing Studies is now recruiting for its first intake of students in September 2023. Pharmacy students will also gain a new wet lab and asepsis suite. The optometry simulation suite, unique in Europe, will be further enhanced with augmented reality simulation, allowing students to learn and refine their skills in a realistic instrument environment, with simulated patients with a wide range of eye conditions. Investment in other additional optometry equipment, including an additional optomap retinal screening device, will also allow the eye clinic to triage patients for the eye hospital, reducing patient waiting times, particularly in assessing conditions such as macular degeneration. Aston Medical School will be equipped with the creation of an immersive room and an anatomy and physiology teaching facility. Professor Liz Moores, Deputy Dean of the College of Health and Life Sciences, said: “The College of Health and Life Sciences is thrilled with this investment. The enhanced facilities will help to support many of our healthcare students, including those now applying for our new nursing degree. It will also support us with the introduction of the new pharmacy and optometry education standards, providing a step change in our ability to simulate a wide range of clinical scenarios.” Professor Aleks Subic, Vice-Chancellor at Aston University, said: “This strategic investment will ensure that our students are learning in the very best facilities with access to state-of-the-art digital technologies. The new facilities will enable us to prepare students fully for future careers that are strategically important to the healthcare sector and society. This is about bringing Industry 4.0 to healthcare.” Professor James Wolffsohn, Head of the School of Optometry and Audiology at Aston University, said: “With the huge hospital waiting lists, particularly post-COVID, with those in ophthalmology being the highest, it is essential that primary care can take more of the patient load to allow hospitals to focus on surgery and complex cases. This investment will allow us to better train our optometry and audiology students to be able to triage patients and to manage more conditions within community practice.” Jiteen Ahmed, Head of Technical Services in the College of Health and Life Sciences at Aston University, said: “It is fantastic to see such a large investment in our facilities to support many of our healthcare programmes. Technical staff at Aston University will be playing a key role in the design of the facilities, ensuring that we provide the most up to date and innovative technologies to meet the needs of the programmes. “I am very excited to see the involvement of technical staff as they will play a significant role in ensuring our students meet key learning outcomes in our facilities at the University.” For more information about studying in the College of Health and Life Sciences please visit our website.