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Those last days of summer: How to entertain your kids before the break ends
Are you one of the parents who is panicked at the prospect of entertaining your children for those final weeks of the summer? Did you miss the day camp sign ups early in the summer? University of Delaware expert Roberta Golinkoff has you covered. Golinkoff is an education professor in the fields of education and psychology with over 30 years of experience in childhood education. She is currently Unidel H. Rodney Sharp Chair and Professor in UD's School of Education as well as a member of the Departments of Psychological and Brain Sciences and Linguistics and Cognitive Science. She also directs the Child’s Play, Learning, and Development laboratory. She gives tips on how to keep kids entertained throughout the summer, particularly this last month of summer. Work with others in your neighborhood in the same boat to create an at home day camp. What happens at day camps can be duplicated at home. Consider how they work. Peers get together under the supervision of a young adult and engage in outdoor activities such as foot races and ball games and indoor activities such as arts and crafts. Camps are hotbeds for playful learning – the way that children learn best. Camps unwittingly nurture communication between peers and adults, collaboration in helping your team, and creative thinking of all types – during craft activities but much more. Making a tentative agenda for kids with other parents in the same boat will be invaluable. But there is no room for a rigid schedule! Time has to be flexible. During the regular year when parents are rushing hither and yon, there is little time to stop and let the action continue. But the summer changes all that. Discoveries like hungry turtles in a nearby pond can be a delight for children. Even if you can’t find a teen helper or another parent to trade off with, you can engage your children in many activities they will love. Limited screen time can be beneficial. There is nothing wrong with playing with apps or watching television as long as parents make sure the content is appropriate for the age of their children. There are shows that amuse children and that they can learn from – Sesame Street and Reading Rainbow are prime examples. And parents can build on these shows by asking children to design the next episode, “What would happen if Peppa Pig couldn’t find a playmate?” or draw pictures showing the characters at the beach! A new website called Stories with Clever Hedgehog and designed in Ukrainian for Ukrainian children suffering from the war is also available in English. Designed by developmental psychologists – including Golinkoff herself – has numerous activities such as games, songs, art, fun facts for children to enjoy. But media that takes place indoors should just be used as cool down periods and even then only briefly, or on rainy days. Luxurious breezes, sunshine, and physical activities are what summer is meant for. Boredom is ok. Boredom is not a bad thing and can be a time for reflection and inner growth. Ask children to think about what they want to do next and make a plan for the rest of the day. Ask children to come up with a brand new activity that other kids would like. Media is not a great solution to boredom anyway but developing strategies to consider boredom a plus can be. Golinkoff is available to give more tips. She also welcomes reporters to visit her lab to see what she and her group are working on. Contact her by clicking on her profile.
Stephen Pearlman, M.D., Honored for Excellence in Neonatology Education
Stephen Pearlman, M.D., MSHQS, will receive the 2024 Avroy Fanaroff Neonatal Education Award at the American Academy of Pediatrics’ annual meeting in September. This honor, presented by the AAP’s section on Neonatal-Perinatal Medicine, recognizes an educator who makes outstanding contributions in neonatal-perinatal medicine for health care students, professionals or the public. Pearlman, an expert in neonatology, intensive care and pediatrics, is clinical effectiveness officer for acute care at ChristianaCare. He is also professor of pediatrics at Sidney Kimmel College of Medicine at Thomas Jefferson University. “Stephen is deeply committed to excellence in neonatal education and the highest quality care,” said Kert Anzilotti, M.D.,MBA, system chief medical officer at ChristianaCare. “As a faculty member, physician and leader, he continues to make a lasting impact at ChristianaCare and beyond with his pioneering initiatives in quality improvement and safety in health care.” A faculty member for almost 40 years, Pearlman has served ChristianaCare in clinical, educational and administrative roles. Among them, he was chair of the Pediatric and Neonatal Safety Committee, director of Neonatal Quality Improvement, associate director of Neonatology and director of Pediatric Medical Education. Pearlman has led initiatives that have been spotlighted by the federal government as exemplars of how to improve safety at health systems. He developed an innovative quality-improvement curriculum for neonatal fellows, which the Organization of Neonatal-Perinatal Training Program Directors adopted. “I’m passionate about educating clinicians about ways to improve the quality of patient care, so it’s humbling to receive this recognition,” Pearlman said. “I am honored to have been selected as a recipient of this award.” Pearlman is also an associate editor of Quality Improvement for the Journal of Perinatology and an executive committee member of the American Academy of Pediatrics’ Perinatal Section.
Teacher mindfulness doesn't begin on the first day of classes in the late summer or early fall. It is an invaluable skill that can be practiced and perfected all throughout the year, especially when teachers are on summer break. Leigh McLean is an an associate research professor in the School of Education and Center for Research in Educational and Social Policy at the University of Delaware. In her program of research, she investigates how teachers’ emotions and emotion-related experiences including well-being impact their effectiveness. Her work particularly focuses on how teachers’ emotions impact their instructional practices, and the role that early-career teachers’ emotions play as they transition into the career. She holds expertise in quantitative, mixed-methods, and longitudinal study design and implementation, multileveled data analysis, and classroom observation. Below she gives a few tips on how teachers can begin preparing themselves – and by extension their future students – for all the ups and downs of the upcoming school year. Engage in restorative rest this summer. One of the ways to prepare for the upcoming school year is to get restorative rest. It's important to let your brain disengage for a short time, but it's also beneficial to set aside time, before the school year begins, to think about the past school year. What went well? What might you want to do differently?? What techniques are you hoping to improve in the coming school year? As we as a society still reel from the COVID-19 pandemic, meaningfully reflect on the past four years and ask yourself what you've see with your students. What might they need to succeed this upcoming year? How can you facilitate an environment where students are getting supports for the unique challenges that the pandemic created? Incorporate mindfulness into your daily habit. A mindfulness practice is a daily regime of awareness, contemplation, and processing of all the things going on both within and outside of you. Mindfulness is a key skill when it comes to the larger goal of emotional understanding and regulation, and it has been shown to be a particularly helpful practice for teachers. However, you cannot expect to dive into mindfulness on day one of a new school year, it take practice. A great place to start is to pay attention to your emotions and work on emotional awareness in the weeks leading up to the school year. Shift your thinking fromo "emotions are noise that get in the way" to "My emotions are important signals that I have to pay attention to." This type of shift can be difficult to do for the first time in the heat of teaching so summer is a great time to practice these techniques. As educators, teachers experience the full range of human emotions every day, and they are usually the only adults in the room. While this might at the outset seem intimidating, teachers have the unique opportunity to use their emotions intentionally as cues for their students to pick up on. Dr. Jon Cooper, Director of Behavioral Health for the Colonial School District in New Castle, Delaware noted: "We want teachers to be the emotional thermostat, not the thermometer," and "We want them to intentionally set the emotional tone of the classroom." During the summer, think about how to set classroom norms and expectations to be responsive to your emotions and those of your students in a way that will create a more mindful classroom all around. This could look like including a classroom norm stating that aAll emotions are ok, even the bad ones. It could also look like acknowledging in your classroom management approaches that there is a difference between emotions and behaviors; so while all emotions are ok, not all behaviors that come from those emotions are ok. Take yourself through a school day and anticipate the needs of your students. One major mindfulness practice is taking yourself through a typical school day and identifying parts where students are most likely to have difficulties. Do students have challenging moments during small groups? Is there a lot of math anxiety going on in your class? Try structuring your day, approach, even your expressions so that you set yourself and your students up for success during these moments that are more likely to be challenging. Utilize mindfulness websites and apps. There are websites and apps teachers can use to further incorporate mindfulness into their daily lives, including: The Center for Healthy Minds UCLA's Free Mindfulness App For more tips... McLean is available for interviews and can expound on the ways teachers can set themselves – and their students – up for success. Click on her profile to connect.
The Vanderbilt Policy Accelerator for Political Economy and Regulation (VPA) is leading the way in research and policy recommendations on the governance of artificial intelligence. At the Third Annual Networks, Platforms & Utilities conference hosted by the VPA in June, the groundbreaking initiative was commended by FTC Chair Lina Khan for its impact on her work with the agency. As part of Discovery Vanderbilt, Vanderbilt Policy Accelerator for Political Economy and Regulation is a groundbreaking initiative to bolster innovative research and education at Vanderbilt. The mission of VPA is to swiftly develop and advance cutting-edge research, education and policy proposals at a pace that aligns with the urgency of today’s challenges. The VPA encompasses several projects, including one dedicated to revitalizing the study of the law and political economy of networks platforms, and utilities (NPUs) in transportation, communications, energy and banking. “Many of our country’s most pressing economic and social challenges are directly tied to how we govern network, platform, and utility industries, including airline flight cancellations, social media regulation, banking failures and electric grid crashes,” said Ganesh Sitaraman, the New York Alumni Chancellor’s Chair in Law at Vanderbilt Law School and director of VPA. VPA’s Project on Networks, Platforms and Utilities has developed a series of papers and policy proposals to improve the governance of these sectors. Among this work are a set of proposals to policymakers for regulating air travel, a plan for stabilizing and regulating the banking sector, and 40 recommendations to promote competition throughout the American economy. With growing interest in AI, VPA has turned its eye to how policymakers can address the harms that come from concentration in the AI technology stack. VPA’s papers have developed an antimonopoly approach to regulating AI, addressed public capacity for AI, and offered proposals on federal procurement of AI resources. VPA’s work in this field has gotten increasing attention. VPA director Ganesh Sitaraman participated in one of the U.S. Senate’s AI Fora in 2023. And during the Third Annual Networks, Platforms & Utilities conference hosted by the VPA in June, FTC Chair Lina Khan specifically noted VPA’s impact on the agency. “I think the work that VPA has been doing on AI has been so enormously useful,” said Khan. “It’s really striking how it took 15 years before the NPU toolkit was even discussed alongside the Web 2.0 giants. So, the fact that from the very get-go this kind of framework is being applied in the context of AI policy discussions really marks that forward movement.” During the June conference, participants—which included 64 attendees from 15 different countries— discussed how their jurisdictions of study approach the regulation of network, platform and utility industries. This year’s conference was structured around eight panels, one on general themes and seven featuring a specific NPU sector: railroads, electricity, banking & finance, airlines, social infrastructure, tech platforms and telecommunications. “Vanderbilt is a leader in research on these topics, and we were very excited to welcome scholars from around the world to Nashville and to Vanderbilt, in order to explore these issues from a comparative and global perspective,” said Sitaraman. In the coming months, the conference organizers intend to compile the papers presented at the conference into an edited volume. To learn more, visit the Vanderbilt Policy Accelerator website.
A recent study on dangerous driving conducted by CAA South Central Ontario (CAA SCO) revealed that more than half of Ontario motorists, 55 per cent, admit to engaging in risky and unsafe driving behaviours in the past year. According to the survey, this number increases to 61 per cent amongst young drivers aged 18 to 34. “Dangerous driving behaviours, such as speeding, distracted driving, and aggressive driving, continue to pose significant risks on our roads,” says Michael Stewart, community relations consultant for CAA SCO. “These actions not only endanger the lives of the drivers themselves but also put all road users at risk. We must prioritize road safety by promoting responsible driving habits." Of those surveyed, the top five dangerous driving behaviours that motorists engaged in are, 1. Speeding (41 per cent) 2. Distracted driving (20 per cent) 3. Unsafe lane changes (9 per cent) 4. Aggressive driving (8 per cent) 5. Running red lights (7 per cent) In contrast, those surveyed say they frequently witnessed others driving dangerously far more often. 1. Speeding (84 per cent) 2. Unsafe lane changes (76 per cent) 3. Aggressive driving (76 per cent) 4. Distracted driving (73 per cent) 5. Running red lights (56 per cent) “The data tells us that it is far more prevalent for people to see others driving dangerously rather than admitting that they themselves are carrying out the same behaviour,” adds Stewart. The survey found that speeding continues to be the leading concern for Ontario motorists, especially on roads with higher speed limits. According to the study, 86 per cent of motorists feel safe on residential streets, compared to only 68 per cent on posted 110-kilometre-per-hour highways. “Ontarians frequently witness dangerous driving behaviours, especially on highways,” says Stewart, “the important thing to remember is that the risk of collision can increase when travelling at higher speeds.” Four out of 10 Ontario drivers will actively avoid roads with ASE Ontario drivers favour stricter fines and penalties to combat the increasing amount of dangerous driving across the province. This year alone, 35 per cent of Ontarians indicated that penalties and fines for speeding and stunt driving have influenced their driving behaviour – up seven per cent from last year. The study also found that more than three-quarters of Ontario drivers (78 per cent) believe that automated speed enforcement (ASE) can help deter drivers from speeding, as 70 per cent of Ontario drivers admit that they will slow down in the presence of an ASE camera. “It is no surprise that Ontario motorists are in favour of stricter penalties as speeding and dangerous driving continue to be an issue,” says Stewart, “what is surprising, however, is that despite the support for ASE, four out of 10 Ontario drivers will actively avoid roads where an ASE is present, an increase from last year.” According to the survey, Ontarians support the presence of ASE on all types of streets, especially near schools (84 per cent) and community centres (81 per cent). A total of 17 per cent of Ontario drivers, equivalent to more than 1.5 million individuals, have received a ticket from an ASE camera in the past. “CAA SCO continues to advocate for road safety for all road users,” says Stewart. “Our hope is that through education and awareness of the repercussions, we can begin to see a steady decrease in dangerous driving across all roads.” For more information, please visit www.caasco.com/speeding The online survey was conducted by DIG Insights from April 1 to April 16, 2024, with 1,509 Ontario drivers aged 18 and older. Based on the sample size of n=1,509 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.)
Cuba's history is a rich tapestry of revolutionary fervor, cultural vibrancy, and political intrigue that has captivated the world for decades. This topic is particularly newsworthy due to its significant impact on global geopolitics, its unique social and economic experiments, and its vibrant cultural contributions. Understanding Cuba's past is essential for comprehending current issues in Latin America and the ongoing influence of socialist ideologies. Key story angles for journalists could include: The Cuban Revolution: Exploring the causes, key figures like Fidel Castro and Che Guevara, and the revolution's lasting impact on Cuban society and politics. US-Cuba Relations: Analyzing the historical and contemporary dynamics between Cuba and the United States, including the embargo, the Bay of Pigs invasion, and recent diplomatic efforts. Economic Policies and Reforms: Investigating Cuba's socialist economic model, the challenges it faces, and recent reforms aimed at modernizing the economy. Healthcare and Education: Highlighting Cuba's achievements and challenges in healthcare and education, often touted as successes of the revolutionary regime. Human Rights and Political Freedom: Examining issues of political repression, human rights abuses, and the struggle for freedom and democracy in Cuba. Cultural Influence: Featuring Cuba's rich cultural heritage, including its contributions to music, dance, and literature, and how culture serves as a form of resistance and identity. By delving into these aspects, journalists can provide a comprehensive and nuanced understanding of Cuba's history, offering readers diverse perspectives and in-depth coverage of a nation that continues to influence global conversations on politics, culture, and human rights. Connect with an expert about the History of the Cuba: To search our full list of experts visit www.expertfile.com Photo credit: Jason Gamble
Could This Be the Ultimate Way to Showcase Your Experts?
Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves. With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.
Hofstra Experts Weigh In on the 2024 Presidential Election
Hofstra University boasts a team of distinguished media-ready experts, ready to talk about the newest developments in the 2024 presidential race. They include presidential scholar Meena Bose, constitutional law professor James Sample, media expert and former NBC executive Mark Lukasiewicz, and Lawrence Levy, an expert in suburban studies and suburban voting trends More details on their expertise and recent media appearances are provided below, along with information on how to connect with them for interviews and commentary. Dr Meena Bose Executive Director of the Kalikow Center for the Study of the American Presidency & Professor of Political Science Dr. Meena Bose brings her extensive experience and frequent media presence to discussions on the historic nature of the 2024 presidential race. Recent topics she has been interviewed about include next steps for the Democrats now that President Biden has withdrawn from the 2024 presidential race, former President Donald Trump’s selection of J.D. Vance as his running mate, how the assassination attempt on Trump may have impacted the race, and the Supreme Court’s presidential immunity rulings View Profile & Connect Recent Media Dr. Meena Bose has recently been called on by media to discuss: CNN's Biden-Trump debate; how President Biden may recover from his poor debate performance; and the Supreme Court’s presidential immunity ruling. She has appeared on WABC-TV, WNYW Fox 5, Fox radio stations across the country, and Reuters TV. She is frequently interviewed by Newsday and Newsweek, and her expertise has also been prominently featured in The Washington Post and The New York Times. She is the author of the forthcoming book: Pragmatic Vision: Obama and the Enactment of the Affordable Care Act. James Sample Professor, Maurice A. Deane School of Law James Sample, a constitutional law professor, is a sought-after legal and political commentator on legal challenges facing former President Donald Trump, Supreme Court ethics, the broader implications of presidential immunity, and the guilty verdict delivered in the Senator Robert Menendez trial. He most recently was interviewed about President Biden leaving the race and throwing his support behind VP Kamala Harris. View Profile & Connect Recent Media James Sample is a regular commentator for Reuters, CNN, CBS, WNYW Fox 5, and WCBS on topics like the Supreme Court’s ruling on presidential immunity; ethics questions facing Supreme Court Justices Alito and Thomas; former President Donald Trump’s legal challenges, including the election interference case and the “Hush Money” trial. In addition to his broadcast media interviews, Professor Sample has been interviewed by The New York Times, The Washington Post, The Economist, U.S. News & World Report, the Los Angeles Times, National Public Radio, Salon, USA Today, and The National Law Journal, as well as in leading blogs and regional outlets throughout the country. Mark Lukasiewicz Dean of the Lawrence Herbert School of Communication Mark Lukasiewicz offers his expertise on media coverage of the presidential race, drawing on his vast experience in planning and supervising election coverage. Before joining Hofstra, Dean Lukasiewicz was senior vice president of specials at NBC News, planning and supervising coverage of major breaking news events, including presidential elections and debates from 2004 to 2016. View Profile & Connect Recent Media A former NBC executive, Dean Lukasiewicz is available to speak about media coverage of the 2024 presidential race. Recent examples include the June 27th debate and expectations for President Biden’s interview on July 5 with George Stephanopoulos. Before joining Hofstra, Dean Lukasiewicz was senior vice president of specials at NBC News, planning and supervising coverage of major breaking news events, including presidential elections and debates from 2004 to 2016. He has been interviewed in recent weeks by the Wall Street Journal, Newsday, Tribune News Service, Scripps Morning News, and the AP. Lawrence Levy Associate Vice President and Executive Dean of the National Center for Surburban Studies (NCSS) In his leadership role at NCSS, Dean Levy has worked with Hofstra's academic and local communities to shape an innovative, interdisciplinary agenda for interdisciplinary suburban study. He has commented on a variety of political issues – most recently President Biden dropping his reelection bid and what that means for down-ballot elections. View Profile & Connect Recent Media Prior to joining Hofstra, Dean Levy spent 35 years as a reporter, editorial writer, columnist and PBS host, winning many of journalism's top awards (including Pulitzer finalist) for in-depth works on suburban politics, education, taxation, housing and other key issues. As a journalist, he was known for blending national trends and local perspectives and has covered seven presidential campaigns and 15 national conventions. Visit our Expert Center for a full directory of Hofstra experts insights.
Can the Olympics Help Americans Forget Politics (at Least for 16 Days)?
Americans are divided on a multitude of different issues, but could the Olympic Games unite the country – at least for the duration of an Olympiad? A Baylor University sports marketing and branding expert says yes, the Olympics can help bring people together even when it’s hard for them to agree about anything else. In his latest Forbes Sports Money column, Baylor University sports marketing and branding expert Kirk Wakefield, Ph.D., executive director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program at Baylor’s Hankamer School of Business, analyzed a July 8 national population poll that asked Americans questions about politics but also included the Steen Happiness Index (SHI). The 20-item happiness index provides a series of statements for participants to read and choose the one from each group that describes their state at that moment. Happiness items focus on three types of happy lives: the pleasant life (experiencing and savoring pleasures), the engaged life (losing the self in engaging activities) and the meaningful life (participating in meaningful activities). Are people happier when watching the Olympics? “Happy people follow the Olympics and people who follow the Olympics are happy people,” Wakefield wrote. The higher people scored on the happiness index, the more likely they are to: Watch at least some of the Olympics (49.75%) Root for the U.S. to win (31.8%) Follow the results of the Olympics (28.1%) Read stories about athletes in the Olympics (19.6%) Will talk with others about the Olympics events (18.7%) “Controlling for age, gender, income, education, race and marital status, Americans who follow the Olympics in one, two, or three of these ways are somewhat more happy people (+4% on the SHI). But those who follow the Olympics in four or all five of these ways are significantly happier people (+10% on the SHI),” Wakefield wrote. Who is happiest when the Olympics are on? The happiest? Those would be the Americans who love to talk about the Olympics with others while also cheering for U.S. athletes to win. In fact, they are about 14% happier than those who don’t follow the Olympics, according to the SHI. “Perhaps best of all, people of all political leaning and presidential preferences are equally likely to follow the Olympics. No matter the party, people can party together in unity following the Olympics,” Wakefield wrote. “Maybe we can’t forget politics. But we can give it a break to watch the Olympics.” ABOUT KIRK WAKEFIELD, PH.D. Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business. The author of Team Sports Marketing and founder of Wakefield Research Partners, Wakefield has conducted fan research on partnerships, pricing, promotions, sportscape, service, and anything else that explains why fans do what they do in nearly every venue in sports, including the NBA, NFL, MLB, MLS, NHL and NASCAR. His scholarly works appear in a breadth of journals: Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Journal of Advertising Research and Journal of Sport Management, among others. Wakefield is a regular contributor to Sports Money on Forbes.com. ABOUT THE CURB CENTER FOR SALES STRATEGY IN SPORTS AND ENTERTAINMENT (S3E) The Center for Sales Strategy in Sports and Entertainment (S3E) at Baylor University is the only program in the U.S. focused on generating revenue for sports. S3E graduates have career opportunities in sales, digital marketing or business analytics for major league teams, university athletics, corporations and agencies. Baylor is the only university combining learning with practice in partnership with the Athletics Department to prepare graduates for careers in the business of sports. The S3E program is unique in vision, values, mission and culture to transform the business of sports and entertainment. Consistent with the Christian mission and purpose of Baylor University, we prepare passionate servant leaders to positively influence lives in places people go to play or watch others play.
Global Technology Outage Raises Concerns About Ease of Future Cybersecurity Attacks
The world came to a standstill after a technology outage reported Thursday evening grounded airplanes, disconnected hospitals and shut down banks across the globe. A faulty software update was to blame, not cybercriminals, but Florida Tech assistant professor TJ O’Connor said the outage’s cascading effect points to larger concerns about our society’s reliance on the internet. The outage, which affected users’ ability to access Microsoft 365 applications, was traced back to a defect found in a software update from cybersecurity company CrowdStrike. CrowdStrike quickly released a statement confirming that the outage was “not a security incident or cyberattack.” The outage was nonetheless damaging, kicking institutions offline. Issues remained more than a day later. “Once those services go down, there’s this massive cascading effect,” O’Conner said. “If bank processing doesn’t work, then aviation doesn’t work. If aviation doesn’t work, shipping doesn’t work.” Ultimately, O’Connor explained, the biggest concern isn’t the glitch in the system; it’s the number of systems that broke because CrowdStrike wasn’t working. “I think what we’ll see a lot of people learn from this CrowdStrike incident is…that if they want to take the internet down in the future, all they have to do is hit one target,” O’Connor said. “It makes the threat landscape a lot smaller to attack for an adversary.” Over the course of several hours, a blue Microsoft error screen taunted companies worldwide. Airlines including Delta, American and Frontier grounded all flights. Several television news outlets, including the United Kingdom’s Sky News, were unable to hold live broadcasts. Some of the biggest concerns lie in the hospital industry, where planning, evaluation and continuous monitoring are essential, O’Connor noted. “[Hospitals] are constantly processing so much data, and for them to go out for a couple of hours means that decisions aren’t being made on an automated basis,” O’Connor said. “We’ve kicked over so much of our decision making to automated systems that we can’t let those networks fail.” According to the United Kingdom’s National Health Service (NHS), the outage disrupted its appointment and patient record system. Mass General Brigham in Boston, Massachusetts was also one of several U.S. hospitals that cancelled non-urgent surgeries, procedures, and medical visits because of the disruption. 911 outages were also reported in several states, including Phoenix, Arizona, whose computerized dispatch center was affected, the police department posted on social media. In Portland, Oregon, Mayor Ted Wheeler issued a citywide state of emergency due to the outage’s impact on city servers, computers and emergency communications. Although CrowdStrike confirmed the incident was not malicious, O’Connor said it raises questions about overall reliance on the internet to make decisions, as well as ineffectiveness in securing it. “We continually have these wake-up moments where something happens, it’s large scale, it’s a news blip, and then we forget about it… but our adversaries don’t,” O’Connor said. “Unfortunately, the attack infrastructure and the ability to attack is getting easier and easier.” O’Connor also expects future network attacks to get worse, calling the unstable global environment a “national-level issue to address.” While large-scale attacks and outages are mostly out the individuals’ control, O’Connor said, people can take action to protect themselves from personal cybersecurity attacks by using multi-factor authentication as much as possible. Looking to know more? Dr. TJ O’Connor’s research is focused on cybersecurity education, wireless protocols, software-defined radio and machine learning. If you're looking to connect with Dr. O'Connor - simply click on his icon now to arrange an interview today.
