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The power of streaks: How apps like Snapchat and Wordle keep users hooked
There's a reason why kids and adults alike become hooked on apps like Snapchat and Wordle: The irresistible pull of the streak. There's also a reason why so many apps are successful in hooking users: According to recent research co-authored by Jackie Silverman, assistant professor of marketing at the University of Delaware, the streak is as important as the app or activity itself. In her collection of studies, "On or Off Track: How (Broken) Streaks Affect Consumer Decisions," published in April in the Journal of Consumer Research, Silverman found that: Companies now can track consumers' behaviors on their platforms, and in turn tell consumers about their past behaviors. I study how one apparent pattern shown through such tracking - a streak, or 3+ consecutive behaviors - affects consumer decisions. Highlighting streaks can create a new source of motivation; people are more likely to continue a behavior when they are told they have a streak, versus not. On the flip side, highlighted broken streaks are especially demotivating and decrease engagement in the behavior. These effects occur because consumers have a goal of keeping their streaks (as highlighted on these platforms) alive. To help mitigate the negative effects of broken streaks, companies can de-emphasize broken streaks or allow for consumers to do an action to repair their streaks. To quickly arrange an interview to speak with Silverman, simply click on the "contact" button on her profile.
Southeast Asia's strategic balancing act amid U.S.-China rivalry
In the bustling geopolitical arena of Southeast Asia, the rivalry between the United States and China often takes center stage. This region, where great powers converge, has become a pivotal battleground for influence and control. But the reality is that this contest involves more than just these two giants. It's a multi-dimensional chessboard, and Southeast Asian nations aren't just passive pieces; they are active players with their own agendas. In a new analysis of the ongoing contest between these superpowers, University of Delaware professor Alice Ba discussed the ways in which Southeast Asian countries are not only impacted by the struggles over economic influence and military expansion but also can and will play a major role in the outcome. She can also address the following topics: The expansion of U.S.-China tensions into additional economic realms, especially the politicization of supply chains, and how that broadens the impact on Southeast Asia. For all Southeast Asian states, economics is regarded as the foundation for legitimacy and regime stability and thus, unlike the South China Sea, U.S. and Chinese economic policies are felt more widely across the region. The U.S.-China rivalry's destabilizing integration trends of the last four decades and the foundations on which Southeast Asian states have achieved highly prized degrees of regional stability, economic prosperity, diplomatic standing and regime legitimacy. Ba can talk about how Southeast Asian states can respond to this destabilization and new policies they can adopt to address the surging rivalry. The viewpoint that the United States has not taken sufficient advantage of Southeast Asian interest in greater economic and diplomatic engagement — a perception that for some states is also reinforced by Washington’s normative democracy agenda. Ba is available for interviews and can be contacted by clicking on her profile below.
ChristianaCare has received a $100,000 grant from JPMorgan Chase & Co. to launch a youth employment program to build a more diverse and inclusive health care workforce. “At ChristianaCare, we embrace diversity and show respect to everyone,” said Dia Williams Adams, MPA, vice president of philanthropy at ChristianaCare. “Providing exposure to health care careers at an early age and building pipelines to employment are key components to building strong and healthy communities. We are deeply grateful to JPMorgan Chase for its generosity and commitment to inclusion and diversity.” The program, Health Impacts, is a year-long pilot program designed to connect youth ages 16 to 18 from low-to-moderate income households within the Greater Wilmington area to career opportunities in health care. Health Impacts will include an intensive training program, during which the teens will learn from ChristianaCare health professionals about workforce development skills and the characteristics essential for career success. The training program will be followed by a nine-month paid internship that culminates with employment opportunities at ChristianaCare. During the internship the teens will receive additional career coaching and participate in work-based learning assignments to help them develop skills, such as effective interviewing, relationship building and a strong work ethic. “There are fantastic opportunities in health care today that can match up with a wide variety of interests and provide young people with a career path that offers financial stability and growth – plus the personal rewards of doing work that helps others,” said Kamela Smith, M.Ed., manager of Community Education and Engagement at ChristianaCare. “This program is an exciting opportunity to expand our local health care workforce while inspiring young people in our community to be the next generation of caregivers.” JPMorgan Chase’s support of Health Impacts is part of a $30 billion Racial Equity Commitment by the global financial services provider to help close the racial wealth gap and advance economic inclusion among communities that are underserved in the United States. “As one of Delaware’s largest employers, we are incredibly focused on creating a more equitable and inclusive economy for more residents across the region,” said Jac Rivers, Vice President, Global Philanthropy Program Officer Eastern Region, JPMorgan Chase. “Building a skilled workforce and ensuring that all people, regardless of background, have access to the support they need is critical to these efforts. Together with a dynamic community partner like ChristianaCare, and the launch of their new Summer Youth Employment Program (SYEP) in Wilmington, we can truly help unlock opportunity for more Delaware residents to access meaningful jobs and lasting economic growth.” To learn more about ways to give to ChristianaCare, visit https://www.christianacare.org/donors.
Bioenergy experts welcome commitment to sustainability in UK’s new Biomass Strategy
New strategy outlines role of biomass in UK’s transition to net zero, with sustainability as major theme Supergen Bioenergy Hub experts worked with government departments to provide scientific evidence and insight They welcome the holistic view of sustainability in the Biomass Strategy and call for action to deliver its ambitions. A group of bioenergy experts have welcomed the Government’s new UK Biomass Strategy, but say urgent action is now vital to shape its ambitions into deliverable policies. Researchers at the Supergen Bioenergy Hub - led by Aston University - worked closely with government departments to provide scientific evidence to inform the strategy, which outlines the role biomass will play in supporting the UK’s transition to net zero and how this will be achieved. Professor Patricia Thornley, who leads the Hub, says: “This is a comprehensive and considered biomass strategy that, rightly, places sustainability at the heart of UK bioenergy development. The challenge is now to produce actions that can deliver the sustainable system of biomass required to achieve net zero.” Sustainability is a major theme within the new strategy. It includes a review of how existing sustainability policies could be improved, as well as a commitment to developing a cross-sectoral sustainability framework (subject to consultation) to ensure sustainability across the many different applications of biomass. This follows previous work led by Dr Mirjam Rӧder, Systems Topic Group Lead in the Supergen Bioenergy Hub, calling for harmonised sustainability standards across different biomass applications, which is referenced in the strategy. Dr Rӧder says: “We need rigorous approaches to sustainability governance that go beyond emissions. Considering wider environmental, social and economic trade-offs is essential for true sustainability and building trust in bioenergy projects.” The strategy considers the amount of biomass resource that might be available to the UK in the future, highlighting the importance of both imported and domestically produced biomass resources. Professor Thornley comments: “It is important that the strategy recognises the potential of imported as well as indigenous biomass in achieving global greenhouse gas reductions. Sustainable systems should grow, convert and use biomass in the locations where they can deliver most impact, ensuring we take account of all supply chain emissions. We shouldn’t shy away from imports where the source is sustainable and the overall system makes environmental, economic and social sense.” The strategy also considers how biomass should be prioritised across a variety of applications to best support the transition to net zero. Biomass applications ranging from transport fuels and hydrogen to domestic and industrial heating are recognised as important, but in the medium to long term the focus is on integration of bioenergy with carbon capture and storage (BECCS). BECCS is an emerging technology where the CO2 that may be released during the production and use of electricity, fuels or products derived from biomass is captured and stored, potentially resulting in negative emissions. Professor Thornley comments: “The priority use framework outlined in the Biomass Strategy makes eminent sense. The UK (and the global energy system) needs carbon dioxide removals to deliver net zero. BECCS has an absolutely key role to play, as reflected in the strategy. Again, while this is encouraging to see, we must not underestimate the challenges of moving towards such a radically different system at scale.” “Relying on future BECCS deployment alone to counterbalance the current excess of greenhouse gas emissions would not enable the full potential and benefits of BECCS. BECCS should be deployed alongside measures to transition away from the use of fossil fuels, not instead of them,” adds Dr Joanna Sparks, Biomass Policy Fellow at the Supergen Bioenergy Hub, who engaged closely with government departments as they developed the strategy. Dr Sparks led an extensive policy engagement and knowledge transfer process to ensure that those developing the strategy had full access to the breadth and depth of UK scientific and engineering academic expertise, ensuring a robust, independent scientific base. Professor Thornley believes continued engagement between policymakers, academics and the wider sector is vital in achieving the next steps in the delivery of the Government’s strategy. She says: “The key to successful long-term results is a close partnership between academia, industry and policy stakeholders so that we can anticipate problems and plan the pathways to success.”
Expert comment on new NHS childhood obesity clinics
Dr Duane Mellor, Senior Teaching Fellow, Centre for Health & Society Aston Medical School and Associate Dean Public Engagement is available for comment on new NHS childhood obesity clinics "It would be about supporting the whole person living with obesity alongside their family. It is important that higher body weight is not a choice, but the result of biology and our modern environment. Families and young people need support to make healthier lifestyle choices easier. We need to focus on kind and effective ways to improve health, weight change is just a product when health behaviours change and should not be seen as the only or main aim." For more details contact Nicola Jones Press and Communications Manager 07825 342091 or n.jones6@aston.ac.uk
Aston University wins £1.8m to boost West Midlands low carbon markets
• Aston University and local industry to develop technology to convert organic material into commercially valuable products • Sawdust, diseased trees and dried chicken litter among what can be transformed into sustainable bioproducts • West Midlands companies are invited to join a cluster to develop new low carbon products for growing markets. Aston University is to receive £1.8 million to transform the West Midlands into a powerhouse of low-carbon product development and commercialisation. The University will be building on its existing research facilities to lead the region’s Biochar CleanTech Accelerator as part of the West Midlands Innovation Accelerator. The project was set up with the aim to secure export contracts for low carbon products worth over £200 million, to be made by a regional industrial cluster. It is hoped that the development of a low-carbon business cluster in the West Midlands will open up new domestic and export markets to help rebuild the region’s engineering and manufacturing status. Biochar, a sustainable form of charcoal, can be used as a soil and plant growth enhancer. It stores carbon in the ground, so there are fewer greenhouse gases in the atmosphere. Other products such as oils can be used as low carbon fuels for boilers and engines and the liquid by-product can be used for low carbon weedkiller, fungicide and plant growth. Aston University’s innovative technology is installed at its urban biochar demonstrator in south Birmingham. The project is based on the strengths of the University’s Energy and Bioproducts Research Institute (EBRI) and its Centre for the Circular Economy and Advanced Sustainability (CEAS). Tim Miller, director of engagement at EBRI, said: “This new development has the potential to rebuild product development, engineering and manufacturing in our region. “The project aims to commercialise knowledge, facilities and the results of long-term university research for the benefit of the environment and our regional economy. “Using the University’s existing expertise and facilities we have the potential to launch new technology-based opportunities as they emerge and mature, The Biochar CleanTech Accelerator is part of the West Midlands Innovation Accelerator which was first announced in the government’s 2022 Levelling up White Paper and started this spring. It is funded through a share of a £100m from Innovate UK, to be divided by three regional innovation accelerators over the next two years. Launched by the West Midlands Combined Authority (WMCA) in March 2023, it will target investment on projects enabling new solutions around Medical and Clean Technologies, to further reinforce the region’s position at the frontier of the UK innovation revolution. The University will also play a key role in two other projects in the West Midlands Innovation Accelerator. Companies interested in joining the cluster can get further information at https://www.aston.ac.uk/biochar-cleantech-accelerator or emailing biochar@aston.ac.uk
ChristianaCare Earns IABC Gold Quill Award for Innovation in Media Relations
ExpertFile-powered “Our Experts” site wins top international industry award for program that helps journalists reach health experts – fast ChristianaCare, with its collaborative partner ExpertFile, has been recognized with a 2023 Gold Quill Award from the International Association of Business Communicators (IABC) for its “Our Experts” media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize — “Award of Excellence” in the Communications Management, Media Relations category. “Good communication is foundational to our mission of serving as expert, caring partners in the health of our neighbors,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “Through the development of our online database as a resource for journalists, we are making our experts more accessible to provide timely, accurate health information to the diverse communities we serve.” The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search and digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Nearly 140 ChristianaCare experts are featured in the database today, and that figure continues to grow. On the heels of the success of “Our Experts,” ChristianaCare is planning to launch later this year a new Speakers Bureau that will leverage the ExpertFile technology to strengthen and support local community engagement. “As a nonprofit health care organization, ChristianaCare makes it a priority to ensure we’re using our resources wisely and effectively,” said Shane Hoffman, communications director. “By using technology to streamline processes and make it easier to connect our experts to the media and community organizations who need their expertise, we’re working smarter — not harder — in service of our mission.”
The Loneliness Epidemic: Fathoming Feelings and Emotions
Last month, United States surgeon general Vivek Murthy released an advisory to address a budding "public health crisis." The culprit is not immediately visible, like the shutdown-spurring COVID-19 pandemic, but it is currently affecting nearly half of all adults in the U.S. It's our widespread senses of loneliness and isolation, and Murthy says addressing these feelings is "critical" to addressing issues of mental health in America. Assistant professor Guy Weissinger, PhD, MPhil, RN, is a nurse, scientist and educator focusing on mental health and health systems at Villanova University's M. Louise Fitzpatrick College of Nursing. Dr. Weissinger believes, despite the difficult nature of navigating unseen nemeses, there are ways to quell this epidemic and save lives. Q: Why is the feeling of loneliness now seen as a crisis? Dr. Weissinger: It's important to understand that loneliness is not just a person not having friends or not having good relationships. Loneliness is a feeling, the sense that one is distant from others while yearning to feel connected. These two sides make loneliness hard to understand sometimes because there are people who are happy with low amounts of social engagement and there are people who feel lonely even when they are surrounded by friends. Like hunger saying it's time to eat, loneliness is a message that we are not fulfilling a social and psychological need—and it's a big problem because so many parts of our mental and physical health are tied to having active social engagement. Q: In an increasingly connected world, why are these feelings of isolation also increasing? DW: Interacting with other people doesn't actually make us less lonely, especially through things like social media. A sense of being emotionally close to others—reciprocity of attention and care—is what makes people less lonely. It's clear that people are spending less time focused on social relationships than in the past. The "connection" that we have through social media is not the connection that addresses our deeper psychological needs. Upvotes and clicks feel good, but they do not make us feel understood and appreciated for our whole selves. In-depth conversations, shared projects and laughing about inside jokes—the kind of things that happen over extended interactions—are what actually make us feel less lonely. This isn't to say that people don't connect and get less lonely when they engage digitally. It's about the quality and depth of interactions, not the modality. Q: What are some ways loneliness and isolation can be addressed? DW: If you are lonely, reach out to someone. Often, we wait for others to initiate because we don't want to be a bother or fear rejection. If they say no, move on to another person. It's hard not to take it personally, but if you are feeling lonely, the worst thing to do is to dwell on why it's hard to schedule with "Friend A" and instead focus on finding another person to connect with. And when you are with people, try to focus your attention on them. Put away your phone or other distractions and ask open-ended questions like, "What's the best thing that happened this week?" or "How has [thing you know they enjoy] been recently?" Even if it's not a person that you are super close to, both listening to them and opening up yourself helps you feel more connected. If you are worried that someone else is lonely, ask them to do something, especially if it's something you know they like. Asking a person who loves movies to go see a movie with you will make them feel like you care more than asking them to a yarn festival, even if you'd prefer the yarn festival. Dr. Weissinger says people who report that they have a regular social connection with others, especially in person, are more physically active, less likely to be depressed and are better able to better navigate difficult circumstances. "While we often talk about resilience as being an individual trait, having good social support is one of the most powerful kinds of resilience," mentions Dr. Weissinger. "When times are hard, we can rely on our friends, family and larger social network to help with problem solving, resources, emotional support and even just simple distraction." Dr. Weissinger says that a crisis as large as loneliness and isolation can't be solved through the recommendations of one person, but says connection and unity are key to fighting back against this epidemic. "People with more and more varied connections don't have simpler lives or less bad things happen to them, but they get through them easier because they can rely on others to help them manage in the ways they need."
The memorandum of understanding (MoU) will strengthen existing partnership and form basis for future collaborations Official signing took place during an official visit by delegation from NEFU and AEMG on 22 May Delegation met senior staff from College of Engineering and Physical Sciences as well as NEFU students studying at Aston University. Aston University in Birmingham, UK and Northeast Forestry University (NEFU) in Harbin City in Heilongjiang Province, China have signed a memorandum of Understanding (MoU) to develop their strategic partnership. The MoU will see the universities renew and strengthen their existing partnership and explore future collaborations in the areas of both teaching and research. The partnership is facilitated by AEMG Education, who have over 20 years of experience in brokering strategic relationships with Chinese universities. The official signing by Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, Professor Li Shunlong, Vice President of Northeast Forestry University and Mr Stephen Connelly, Vice President of AEMG Education, took place on 22 May during a visit to Aston University by a senior delegation from NEFU and AEMG Education. The delegation from NEFU also included Professor Liu Zhiming, Dean of Aulin College, Mr Sun Zhiping, Director of the International Cooperation Office and Professor Li Hongfen, Associate Professor of the College of Civil Engineering. AEMG Education was represented by Mr Stephen Connelly, Vice President of Business Development and Engagement, Dr Jacko Feng, Director of Research and Partnerships and Ms Sarah Armstrong, Director of Business Development, UK & Europe. During the visit, the delegation met with senior staff from the Department of Civil Engineering and the College of Engineering and Physical Sciences, including Executive Dean, Professor Stephen Garrett. They also had the opportunity to meet with the NEFU students studying at Aston University who have just completed their final year examinations. The Aston University/NEFU partnership was established around the development of a joint programme in BSc Construction Project Management which was approved by the Chinese Ministry of Education (MoE) in January 2018, under which students from NEFU are able to transfer into the final year of the programme at Aston University. In 2021/22, the first cohort of 21 students successfully finished their studies,10 of whom achieved first class degrees. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, commented: “I am delighted to welcome visitors from NEFU and AEMG to Aston University and to sign the Memorandum of Understanding with NEFU. “This represents an important milestone in taking forward our collaboration. We are committed to continuing to strengthen our strategic relationship with NEFU and look forward to welcoming more students in the future.”
Aston University student and graduate business startup support programme marks 10th year
BSEEN is a collaboration of four Birmingham universities, led by Aston University It has helped over 800 new businesses to launch through intensive startup bootcamps and a network of business mentors An awards dinner was held on 4 May to celebrate a decade in operation. An Aston University student and graduate business startup support programme has celebrated its 10th year in operation. BSEEN, a collaboration of four Birmingham universities led by Aston University, marked a decade of supporting student and graduate entrepreneurs with an awards dinner on 4 May 2023. Mike Bander, an Aston University alumnus and recipient of an honorary doctorate, was guest speaker and gave a keynote speech. The programme has helped over 800 new businesses to launch through 31 intensive startup bootcamps and a network of 85 business mentors. The awards night at Fazeley Studios in Birmingham showcased the student and graduate entrepreneurs supported by BSEEN and the mentors and professional services organisations who have worked to help startups through surgeries, drop-ins and round table discussions. Mike Bandar, international business trainer and speaker and founding partner of Turn Partners, said: “The power of the collective community has changed “I” into “us”. Personal ambition is essential, but the true spirit of entrepreneurship is to unite, collaborate and transform. Diversity gives us strength by not seeing competitors as rivals, but partners.” Professor Zoe Radnor, pro-vice chancellor and executive dean of the College of Business and Social Sciences at Aston University, said: “I have heard so much about BSEEN that was amazing and I am looking forward to supporting young people to achieve their goals despite European funding for the scheme coming to an end.” Paula Whitehouse, deputy dean for enterprise and engagement at Aston University, said: “The programme has delivered a big social and economic impact with businesses ranging from hand-crafted paper goods to medical devices.” Carolyn Keenan, BSEEN project manager, said: “It has been a privilege to be involved with the programme from the beginning.” The eight awards presented during the event went to the following: BSEEN Rising Star Winner: Ruth Mestel and Charis McRoberts, Calathea Arts Highly Commended: Denise Amory-Reid, Amory R Management BSEEN Champion Award Winner: Ben Brophy, Ad Valorem Accountants Highly Commended: Richard Freeman and Jamie Partington, Higgs LLP Award for Technology Winner: Alliyah and Amirah Khan, Our Tied Camel Highly Commended: Safe Queen Team Award for Creative Industries Winner: Morgan Grice, Odd Orange Highly Commended: Andrea Craciun, Sweetest Mango Illustration Award for Innovation Winner: David Akraka, Akreon Technology Highly Commended: Hardeep Randhawa, ProLimbs Award for Social Impact Winner: Cleo Morris, Mission Diverse Highly Commended: Jamaal O’Driscoll, O’D Collective BSEEN Community Award Winner: Shovon Wiggan, Inspire-a-Doll Highly Commended: Janani Prasad, Supabite.com Award for Small Business Growth Winner: Bobby Bradstock, Serenity Psychotherapy Highly Commended: Joseph Housley and Connor Watt, Narce Media and Ben Curtis, Hobby Store Group. To find out more about the BSEEN programme, click here.