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Are the cola wars back on? Will a global rebrand help Diet Coke get back on top as international sales fizzle and fade? Goizueta Business School’s Ryan Hamilton is an expert on all types of consumer behavior. He’s available to help explain the important role branding and image play in major markets. Source:
Janet Healy is available to comment on the Volkswagen emissions cheating. Prentice Director of the Ethics Unwrapped program and chair of the Business, Government and Society department at Insights Consulting. Statement from Prentice: "The wages of sin should be clear to VW. In light of the emissions scandal, its market cap dropped more than $17b, it had to set aside another $7.3b to face future fines and penalties, and its attempt to make new headway into the American market has surely been substantially delayed if not defeated altogether." Source:
