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Covering World No Tobacco Day – Let our experts help!
May 31 is the WHO’s World No Tobacco Day. And despite all the awareness campaigns, education and advice – people are still lighting up. In fact, according to the CDC: More than 16 million Americans are living with a disease caused by smoking. Cigarette smoking is responsible for more than 480,000 deaths per year in the United States, including more than 41,000 deaths resulting from second-hand smoke exposure. This is about one in five deaths annually, or 1,300 deaths every day. On average, smokers die 10 years earlier than non-smokers. If smoking continues at the current rate among U.S. youth, 5.6 million of today’s Americans younger than 18 years of age are expected to die prematurely from a smoking-related illness. This represents about one in every 13 Americans aged 17 years or younger who are alive today. With marketing toward youth increasing and e-cigarettes and vaping now a part of the mainstream – is the fight against big tobacco becoming even harder? There’s a lot there to cover and that’s where our experts can help. Dr. Martha Tingen is a behavioral nurse scientist targeting prevention of tobacco use in children. She is available to speak with media any time – simply click on her icon to arrange an interview.

Georgia Southern researchers find adverse childhood experiences associated with short sleep duration
Georgia Southern University professors from the Jiann-Ping Hsu College of Public Health (JPHCOPH) recently completed a study that shows adverse childhood experiences are associated with short sleep duration in adults. Recently, the study was published in SLEEP, the benchmark international journal for sleep and circadian science. The JPHCOPH team looked at nationally representative data from 22,403 adults. Participants in the study who had adverse childhood experiences were more likely to have short sleep duration (less than 6 hours per night) than those without such experiences. Each adverse experience increased the likelihood of insufficient sleep by over 20%, and the association remained throughout adulthood. The study participants were part of the 2011 Behavioral Risk Factor Surveillance System, conducted by the Centers for Disease Control, in which they completed questionnaires detailing childhood experiences of abuse, neglect and household challenges as well as how many hours they sleep nightly as adults. Short sleep duration was not accounted for by mental health challenges or poor physical health, which suggests there are different underlying causes. Over 60% of adults in the U.S. report having experienced at least one adverse childhood experience. The results emphasize the importance of childhood neurodevelopment on long-term health outcomes. Also, the data provides new information on how long adverse childhood experiences may affect sleep and calls for further investigation of the role of childhood experiences in people with sleep challenges. Do you need to know more? Are you looking at stories or to cover how adverse childhood experiences impact sleep and how the long-term effects can follow that individual into adulthood? Let our experts help. Kelly Sullivan, Ph.D., is an expert in epidemiology and neurological diseases and Haresh Rochani, DrPh, is the director of the Karl Peace Center for Biostatistics in the Jiann-Ping Hsu College of Public Health at Georgia Southern University. Both experts are available to speak to this topic – simply click on either icon to arrange an interview.

The return on measles and how this once eradicated disease is making an epic comeback
Once long gone and considered a thing of the past – measles is back in America. The childhood disease that was usually easily contained by a simple shot along with vaccinations for mumps and rubella, used to ensure that our communities and the general population enjoyed herd immunity and remained for the most part safe from these once dangerous and highly-contagious diseases. But things have changed, and this year America has set a record … unfortunately taking public health a few steps back along with it. “Less than two weeks ago, the number of measles cases reported in 2019 broke the previous recent annual record, beating 667 cases reported in 2014. At the time, that was the highest number of cases reported since the disease was eliminated in the U.S.” May 06, 2019 – ABC News It’s a two-pronged problem and not so easy to unravel, first of all: Is it a matter of effective communication? Is public health losing the battle to online fake news? Are parents taking for granted the value of vaccinations? Does government need to intervene with mandatory immunizations? As well, there’s the bigger picture to consider… Who isn’t getting vaccinated and why? What’s the risk to the general population? And who are the compromised people who justifiably can’t be immunized and what threat does this pose to them? There are a lot of questions out there as well as a lot of false information – and that’s where our experts can help. Dr. Jessica Smith Schwind researches emerging infectious diseases in global health settings. She is an expert in the areas of epidemiology and disease detection. Dr. Melissa Carrion is an Assistant Professor in Women, Gender and Sexuality Studies and her current research is focused on maternal vaccine refusal and what are the common messages and experiences that influence these decisions. Both are available to speak with media regarding this issue – simply click on either icon to arrange an interview.

Watch your step…snake season is in full swing! Let our experts help with your questions!
In Georgia there are sure signs of spring - flowers are in bloom…and snakes are back in the grass. Now before you shriek or shirk away at the sound or sign of a snake, it is important to know that snakes play and important and vital role in the local ecosystem. They’re essentially nature’s pest control - keeping rats, mice, moles and other rodents at bay. In fact, seeing a snake is usually a sign of good environmental health for your garden, property or local environment. And now for the less than good news. Some snakes in Georgia are dangerous. In fact, there are six different venomous snakes slithering around the state. And it’s not just in the forests and countryside, copperheads are all part of the metropolitan urban landscape too. So, what precautions do people need to take? What are the simple do’s and don’ts if you encounter a snake? Are there easy ways to identify dangerous and non-dangerous snakes? And – this season seems to be producing a much more pronounced snake population– why is that? There are a lot of questions to be asked – and that’s where our experts can help. Lance McBrayer from Georgia Southern University is an expert in organismal ecology and snakes. He’s happy to talk with media - simply click on his icon to arrange an interview.

Baylor Researchers Share Sleep and Memory Recall Tips to Help Tackle College Finals
It’s final exam season for college students across the country. And final exams often come with all-night study sessions and gallons of coffee. But do such things really help? In recent years, Baylor University researchers have identified a few practices that could help students get enough sleep and retain information for their exams. Here are some tips pulled from their research. Say No to All-Nighters Poor sleep during finals is common as students sacrifice bedtime for study time. Students are under more stress, use more caffeine to stay awake and are exposed to more bright light. Fewer than 10 percent of undergraduates maintain the recommended average of 8 hours per night of sleep or even the recommended minimum of 7 hours of sleep per night. Baylor researchers Michael Scullin, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences and director of Baylor’s Sleep Neuroscience and Cognition Laboratory, and Elise King, M.I.D., M.A., assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences teamed together to find out if more sleep equaled better success. Their December 2018 study found that students who succeeded in averaging eight hours of sleep for five nights during final exams week did better than those who did not. Sleeping for eight hours was associated with a four-point grade boost. “Better sleep helped rather than harmed final exam performance, which is contrary to most college students’ perceptions that they have to sacrifice either studying or sleeping. And you don’t have to be an ‘A’ student or have detailed education on sleep for this to work,” Scullin said. King said students know that sacrificing sleep to complete school work is not a healthy choice, but they assume they don't have a choice, often remarking that there aren't enough hours in the day for coursework, extracurriculars, jobs, etc. “This removes that excuse,” King said. Sleep Consistency is Key In a study of sleep and creativity done in 2017, King and Scullin found that interior design students with highly variable sleep habits — cycling between “all-nighters” and “catch-up” nights — had decreased cognition in attention and creativity, especially with major projects. “Whether or not they ‘pull an all-nighter,’ when students cut their sleep, the effects are obvious,” King said. “They have trouble paying attention during class, and they aren't as productive during studio time.” To be successful at the challenge, students need to manage their time better during the day. Getting more sleep at night then allows them to be more efficient the next day. “By training students in their first year of college, if not earlier, that they can sleep well during finals week without sacrificing performance, we may help to resolve the ‘global sleep epidemic’ that plagues students in America and abroad,” Scullin said. Looking for Better Recall? Tell a Friend What You Learned Students who are given information and tell someone about it immediately recall the details better and longer, according to a 2017 study led by Baylor psychologist Melanie Sekeres, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She said this “replaying” method takes a lot of effort but is worth it in the long run. “A week later, the memory was just as good,” Sekeres said. “Telling someone else about what you’ve learned is a really effective way for students to study instead of just re-reading the textbook or class notes.” In the study, students were shown 24-second clips from 40 films over a period of about half an hour. The study focused on their retention of both the general plot of the films as well as such details as sounds, colors, gestures, background details and other peripheral information that allow a person to re-experience an event in rich and vivid detail, said Sekeres. “We tell students to test yourself, force yourself to tell someone about the lecture,” Sekeres said. “Even by writing out some question for yourself about the information, then later answering them yourself, you are more likely to remember the information. Unfortunately, simply re-reading or passively listening to a recording of your lecture in hopes of remembering the information isn’t a great study strategy by comparison.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Measles is back…and our experts want people to leave the facts about vaccinations to the experts
Last week, America hit a record. Confirmed cases of measles eclipsed 700 cases. The disease that was once considered eradicated is now back and it has public health officials concerned. Dr. Todd Reinhart is the Dean of Sciences and Health Professions at Saint Mary’s University of Minnesota, and he has more than two decades of experience in infectious disease research. He’s a strong proponent of vaccinations and weighed in with his thoughts and perspective. “I’m not shocked,” says Reinhart. “I know there’s been a strong anti-vaccination movement and there’s a lot of misinformation out there.” He believes social media has been largely responsible for this movement to not vaccinate. The publication of the “Wakefield” paper, which suggested that the measles-mumps-rubella (MMR) vaccine might be linked to autism — even though retracted — got a lot of attention. However, that research that vaccinations cause autism has been debunked and even most recently there’s a study out of Denmark that covered 5,000,000 person years and there was no association with immunization and developing autism. Reinhart wants the public to look at the bigger picture and consequences. “It’s important to protect that child but also the broader society. Vaccines have been the strongest public health success story over the last few centuries. Measles is one of the most highly contagious viruses that we know. The odds of your getting it, if you’re exposed to it and you haven’t been immunized, is 90 percent. Part of the concern is for infants who aren’t immunized, the elderly because their immune systems are weaker, and those who are immunocompromised.” But there is also the matter of rights to be considered and that is playing a big part in all of this. “The problem is that individuals’ rights intersect with medicine, public health practice, and collective rights. If my infant, who couldn’t be immunized, contracts it through a carrier who could have been immunized, who has the higher ground because of rights? The problem is that even with clear data and clear information, people have been allowed the right, for the most part, to make the decisions they want,” Reinhart reiterates. If you are looking for answers and facts when it comes to vaccinations – it’s best to visit credible sources like the Centers for Disease Control and Prevention or local public health websites. If you need to speak with an expert about this topic for your news coverage – let us help. Dr. Todd Reinhart is Dean of Sciences and Health Professions, Professor, Biology and Health Professions at Saint Mary’s University of Minnesota. He has a degree in cancer biology from Harvard University’s School of Public Health and is an expert in the areas of infectious diseases. Simply click on his icon to arrange an interview.

It’s time to talk about death and dying – let our experts explain
It’s a fact – we are all one day, going to die. For doctors and frontline health care providers death is just part of the job. However, talking about death with patients, care givers colleagues and families of patients – is another thing. Bed side manner is one area, but for most doctors the concept of diverging from fact-based conversations beyond treatment, diagnosis and prevention are sometimes foreign territory. The good news is times are changing. As our populations age and as we all become more familiar with the journey towards end of life, comfort levels are easing, and more and more clinicians are becoming familiar with how to talk about dying. Those conversations are never easy, and neither is covering such topics in the news – but that’s where our experts are here to help. Dr. Dennis Sullivan serves as professor of pharmacy practice and director of the Center for Bioethics. His research and writing interests include biomedical ethics, moral philosophy, and end of life issues. Contact him today for your story! Simply click on his icon to arrange an interview.

Notre Dame Fire Marks ‘Dark Day,’ But Beauty Will Emerge, Baylor Architectural Historian Says
In the wake of a massive fire that devasted Paris’ iconic Notre Dame Cathedral on Monday and captured eyes and prompted tears across the globe, a Baylor University expert in architectural history said beauty can emerge from the ashes. Elise King, M.I.D., M.A.,, assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences, is an architectural and design historian. “Something I find comforting is that when you study architecture and design throughout history, there are numerous examples demonstrating that destruction, chaos and loss can beget inspired beauty. No matter the damage, this will not be the end of Notre Dame’s story,” King said. “Architecture isn’t static; it’s designed to adapt and change. The more significant the structure, the more likely its legacy will continue in some built form,” she said. “Whether it’s reconstruction, preservation and restoration, new construction or, more likely, some combination of strategies, Île de la Cité will not be without its cathedral.” French President Emmanuel Macron said Tuesday that he hopes the 850-year-old building could be rebuilt within five years. “We will rebuild the cathedral and make it even more beautiful,” Macron said, according to a story in The Wall Street Journal. King said that the Notre Dame the world has come to know from pictures or personal visits is not the Notre Dame of the 12th Century. “The beloved gargoyles, for example, were added in the 19th century during Viollet-le-Duc's controversial ‘restoration' of the cathedral,” she said. “There is no doubt that today will be remembered as a dark day in Notre Dame’s history. But already there is light, as groups of Parisians came together tonight to sing ‘Ave Maria’ on the sidewalk in front of the smoldering edifice. And if the damage is severe, I hope the destruction will inspire new and innovative design solutions.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Do the religious really have a right NOT to vaccinate? Contact our experts to find out.
As measles, mumps and other once easily controlled and previously eradicated diseases are now spreading across states and communities in America – the great vaccination debate is once again in full swing. The fact is – vaccinations work. The world’s leading health organizations have proven that beyond a shadow of a doubt. But these days, more and more people are opting out of vaccinating themselves and their children – for a variety of reasons. The most recent is in Florida where children can opt out for necessary medical or religious reasons. This year, more than 25,000 students have claimed religion as their reason not to be inoculated. And, it’s a number that’s increasing every year. There are concerns among public health experts in Florida that this decision-making is being empowered by the online and well funded anti-vaccination groups who can reach massive amounts of people with its misinformation. And outbreaks are occurring as a result. Medically compromised people are at risk. So, is it time for states to reconsider religion when allowing children not to be vaccinated? Is there a way to prevent the system from further abuse? And what are the consequences to the greater population if this continues to grow at the near exponential pace it is? Or … is this a right that is protected and beyond question? There are a lot of questions and that’s where the experts from Cedarville University can help with multiple angles regarding this topic. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University. Dan DeWitt, Ph. D. is the Director of the Center for Biblical Apologetics and Public Christianity at Cedarville University. Both experts are available to speak with media regarding this growing issue – simply click on either of their icons to arrange an interview.

Phasing out opioids – can it be done?
It’s a crisis that’s gripped America and has hit epidemic levels. More and more Americans are hooked on prescription painkillers, in fact, in 2017 close to 50,000 people in the United States died due to overdose from pills. And recently, it’s been suggested that perhaps phasing out and replacing these pills with less addictive and dangerous options is the only way to solve this issue? “FDA Commissioner Scott Gottlieb, who plans to leave his job at the agency next week, wants companies to develop pain drugs that could eventually allow older opioids to be restricted or to come off the market entirely. “Given the public health crisis we face, and that American families are still being destroyed by the opioids epidemic, I believe that the FDA should treat opioids, as a class, differently from other drugs,” Gottlieb told a Senate appropriations subcommittee on Thursday.” - Denver Post It's a bold statement from a bureaucrat leaving his post – but is it possible? · Will big pharma comply? · Is it a matter of money over morality or are more rigids rules required? · Or is the only aspect left legal and government intervention? There are a lot of questions to be answered and that’s where an expert from Cedarville University help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Marc is available to speak with media regarding this growing issue. Simply click on his icon to arrange an interview.





