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What's the True Story on the State of Tourism in Florida?

Tourism is one of the key economic drivers in Florida. The sector is responsible for approximately 10 percent of the Gross State Product (GSP), employs millions, and contributes billions to the state's economy. But how are things in the sector? It depends on the day, what you're reading or what you're watching: the industry in Florida is either booming or in a vulnerable situation. Here are two examples: Rising tariffs, visa delays, and shifting global travel trends have created a perfect storm, leading to a sharp drop in tourist numbers across Florida and several other U.S. states. The U.S. tourism industry is facing unprecedented challenges as international visitors choose alternative destinations amid political and economic shifts. According to recent data from the U.S. Travel Association, international visits to the U.S. saw a 14% decline in March, reflecting a broader global trend. However, the most significant impact has been felt among Canadian travelers, with a staggering 20.2% decrease in the number of Canadians visiting the U.S. This marks a troubling shift for the U.S., which has long relied on its neighboring country as a key source of international tourism. Florida, which has seen a decrease in tourism since the pandemic, is now facing a compounded crisis. The state, which historically attracted millions of international visitors, is seeing fewer long-term snowbirds, as well as a general decline in international arrivals. The state’s tourism sector, once a booming economic engine, is facing significant challenges. With both fewer foreign visitors and changes in local tourism trends, the state’s economy is under increasing strain. According to the World Travel & Journalism Council, the U.S. is on track to lose more than \$12 billion in international travel spending this year alone due to the decline in visitor numbers. June 06 - Travel and Tour World Whereas government officials are painting a very different picture. Florida welcomed 143 million visitors in 2024, setting a new tourism record for the state. State officials said this is the most visitors in a single year in Florida's history. The trend isn't slowing down, as more than 41 million people visited Florida in just the first three months of this year. May 21 - ABC News So there are questions that need to be answered: What is the current state of tourism in Florida? Have tariffs impacted visits from abroad? Does the high US dollar have anything to do with fewer people coming to the Sunshine State from outside of America? Has domestic travel increased with more Americans choosing Florida as a destination? If the sector is suffering from a decline in visitors, how can it adapt to be more attractive to tourists? If you are a reporter following the tourism industry - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.

#ExpertSpotlight: Erin go bragh!

St. Patrick’s Day, celebrated annually on March 17, has evolved from a solemn religious observance to a worldwide cultural phenomenon. Rooted in the legacy of St. Patrick, the patron saint of Ireland, this holiday is now synonymous with parades, green attire, and festive gatherings. While often viewed as a day of Irish pride and heritage, its historical significance and evolving traditions reveal deeper cultural and social themes. As millions prepare to celebrate, this topic provides an opportunity to explore the rich history, religious roots, and modern interpretations of St. Patrick’s Day. Key story angles include: The Life and Legacy of St. Patrick: Exploring the history of St. Patrick, his role in spreading Christianity in Ireland, and how myths like driving out the snakes became associated with him. The Evolution of St. Patrick’s Day Celebrations: Tracing the transition from a religious feast day to a global celebration of Irish heritage. How Different Countries Celebrate: Highlighting the unique ways St. Patrick’s Day is observed worldwide, from Ireland’s official events to large-scale parades in the U.S., Canada, and Australia. The Economic and Tourism Impact: Analyzing how St. Patrick’s Day boosts tourism, pub sales, and the hospitality industry. The Role of Irish Diaspora Communities: Examining how Irish immigrants and their descendants helped popularize St. Patrick’s Day in countries like the United States. Cultural Appropriation vs. Authentic Celebration: Discussing debates over commercialization, stereotypes, and efforts to preserve the cultural integrity of the holiday. As St. Patrick’s Day continues to be a widely recognized celebration, its history and traditions offer a compelling look at cultural identity, globalization, and the intersection of faith and festivity. Connect with an expert about St. Patrick's Day: To search our full list of experts visit www.expertfile.com

AI Everywhere: Where Artificial Intelligence and Health Care Intersect

Imagine a world where AI doesn’t just support health care providers, but anticipates their next move — detecting diseases faster than human eyes, analyzing patterns and patient data that humans might overlook and revolutionizing health care decision making at every level. Driven by data, AI can identify which patients are most likely to have repeated emergency department visits or thrive from personalized medicine. With the power of robotics enhanced by AI, people with medical needs can gain more independence, managing daily tasks such as taking medication, monitoring their health and receiving personalized care, all from the comfort of their own homes. And this is just the beginning. “AI is transforming – and is going to continue transforming – every industry, especially health care,” said Bharat Rao, a notable figure in the fields of health care, technology and AI. Rao himself has made significant contributions to artificial intelligence, machine learning and data analytics, particularly in health care innovation. His current start-up, CareNostics, uses AI technology to identify patients at increased risk for chronic disease. “We take this for granted,” he said, “but it’s like what I used to see on Star Trek as a kid. The opportunities are limitless.” Rao was a keynote speaker at ChristianaCare’s inaugural Innovation Summit, a two-day conference at ChristianaCare’s Newark campus in Delaware, in fall 2024. During panel discussions and keynotes, more than 200 attendees heard about current and future health tech from national innovators and thought leaders, as well as technical advice for inventors who want to patent ideas and protect intellectual property in a world where “AI Is Everywhere,” the conference’s theme. Speakers emphasized that it’s not just technologists, but also researchers, clinicians and other health care professionals who play an essential role in implementing AI-based health care solutions. “There’s no AI without HI, which is human intelligence,” said Catherine Burch, MS, CXA, CUA, vice president of innovation at ChristianaCare. “You want to help shape the future, not wait for it to shape you.” How AI helps improve patient care “AI is incredibly good at reducing noise in images,” said speaker David Lloyd, a technical leader at Amazon, who discussed the use of AI in radiology. “It can detect anomalies, and it can automate radiologist reports, which saves time for radiologists.” Data informatics is another example of the power of AI to help health professionals determine which patients are at an increased risk for falls, malnutrition or recurrent asthma attacks, enabling them to optimize patient health and prevent hospitalizations. “Some patients with asthma go to the ER repeatedly because their treatment plan isn’t working,” said speaker Vikram Anand, head of data at CareNostics. When patients have uncontrolled asthma, data-rich platforms like CareNostics can provide treating physicians with guidelines and other support to improve patient care, which may lead to evidence-based medication changes or other therapies, he said. Using robots as part of the health care team in patient homes may sound like science fiction, but speakers discussed the current evolution of consumer robotics, like Amazon’s Astro. Astro follows patients around their home, interacts with them and supports their care. When ChristianaCare tested Astro’s impact on HomeHealth patients, they found that it reduced feelings of isolation by 60%. “Astro is like Alexa on wheels,” said speaker Pam Szczerba, PT, MPT, CPHQ, director of ChristianaCare’s HomeHealth quality, education and risk management, who studied patients’ experiences with Astro. “People like interacting with Alexa, but they can only interact in the room they’re in. Astro’s mobility lets it go to the patient.” Based on early successes, health professionals are assessing robots as an extension of clinicians in the home. Early results show that patients with robots show improved activation with their care plans. This may lead to more widespread distribution of household robots to newly diagnosed patients to help prevent disease complications, avoidable emergency department visits and re-hospitalizations. How AI helps ease provider burden Speakers also discussed the potential of AI to improve health care delivery and patient outcomes by handling more administrative work for health professionals. “We can reduce some of the redundancy of work to free up time for people to be creative,” said speaker Terrance Bowman, managing director at Code Differently, a company that educates and prepares people to work in technology-driven workplaces. “AI should be taking the ‘administrivia’ – administrative trivial tasks – out of your life,” said speaker Nate Gach, director of innovation at Independence Blue Cross. “When you want folks to do the creative part of the job that takes brain power, have ChatGPT respond to easy emails.” Other examples shared included the power of AI to record meetings, create summaries and send participants automated meeting minutes. Benefits can be seen across industries. Specific to health care, eliminating the need for note-taking during visits enables more personalized and attentive provider-patient interaction. With the evolution of ambient speech apps, clinicians are no longer just dictating notes into the electronic health record. Now AI is listening to the conversation and creating the notes and associated recommendations. “The physician is no longer spending ‘pajama time’ doing catch-up work, at home late into the evening,” said speaker Tyler Flatt, a director and leading expert in AI and digital transformation at Microsoft. “Especially as we’re dealing with burnout, it’s better for patient and physician satisfaction.” AI may also help caregivers uncover details that they hadn’t noticed, helping them diagnosis patients with subtle symptoms. “We feed a large quantity of data and have it suggest commonalities about patients,” said speaker Matthew Mauriello, assistant professor of computer and information sciences at the University of Delaware. “Some things are very insightful, but humans miss them.” AI has also been used for patient engagement, including chatbots that can assist with tasks like scheduling clinical appointments or acknowledging patient questions. “One of the things AI is great at is natural language understanding,” said David Lloyd. “You can alleviate a lot of the burden if you have something that can talk to your patients, especially if it’s an administrative task.” Creating new health innovations “The key is to think of something you’ve done that’s original and non-obvious,” said Rao, who holds more than 60 patents in AI. “The process of writing about it will help you flesh it out.” Turning breakthrough ideas into game changers is just the start — protecting these innovations is what ensures they shape the future, rather than fade into the past. “Keeping it secret and internal to your organization until you know what you want to do with it is important,” Greg Bernabeo, partner at FisherBroyles, LLP, said. “Otherwise, the opportunity is lost, and you can’t get the genie back in the bottle.” Benefits of non-obvious thinking People who pursue “non-obvious” ideas are often on the cutting edge of technology in and out of health care, said keynote speaker, Ben DuPont, while discussing innovative ideas with Randy Gaboriault, MS, MBA, senior vice president and chief digital and information officer at ChristianaCare. “Amazon was not founded by a book retailer; Airbnb was not founded by somebody who was in hospitality,” said DuPont, author, entrepreneur, and co-founder and partner at Chartline Capital Partners venture capital fund. “Before Uber, the founders were running around Paris and they couldn’t get a taxi.” Innovative ideas often arise when people consider non-obvious points of view while thinking about solutions, DuPont said. Non-experts have the ability to cut through the clutter and find the frustration, which can lead to innovative solutions, which DuPont explores in his book “Non-Obvious Thinking: How to See What Others Miss.” Health providers, for example, may discover ideas when they move out of their comfort zones. “If you want to be a better doctor, go do something that has nothing to do with medicine,” he said. “Innovation happens at the collision of seemingly unrelated disciplines.” Diversity in the workplace is necessary, “but it’s not just diversity in the way people look: It’s diversity in how people think,” DuPont said. “There are people that think in dramatic and different ways. We need those people around the table. They might say: ‘If we just move this little thing over here’ … and it starts an avalanche that changes the world.” Involving the future generation During the Innovation Summit, students with an interest in STEM (science, technology, engineering, and mathematics) from St. Mark’s High School in Wilmington, Delaware, competed against one another at ChristianaCare’s inaugural HealthSpark ChallengeTM. Twenty-six high school juniors and seniors were divided into five teams, then challenged to brainstorm ideas for solutions to address the negative mental health effects of social media on teenagers. Each team created a concept poster and pitched their ideas to Summit attendees. The attendees then voted for their favorite solution. The winning solution, Editing Identifiers, is designed to help minimize negative feelings about body image among teens. The solution would use AI technology to identify altered photos on social media. The goal would be to show teens that photos of “perfect” people aren’t real and alleviate the feelings of body dysmorphia. Looking forward Summit speakers highlighted many ways that AI is already incorporated into health care, as well as ways that health tech, AI, and robotics may improve care for patients in the coming years. “We are just scratching the surface,” Rao said. “It’s like laparoscopic surgery – years ago, it was considered experimental or dangerous. Today, surgery is commonly done laparoscopically, with better outcomes and less infection. AI can help identify care gaps and get the right treatment to the right patient. It’s going to be good for the patient.” In a rapidly evolving landscape, the integration of AI into health care not only enhances patient care but also creates opportunities for innovation and collaboration, said ChristianaCare’s Gaboriault. “As AI continues to advance, the health care industry stands on the brink of a revolution, one where the possibilities are as vast as the data that fuels them.”

Georgia Southern welcomes Georgia state leaders on Wexford Campus in Ireland

Georgia Southern University’s Wexford Campus in Ireland has been invigorating educational, civic, business and trade opportunities between Ireland’s southeast region and the state of Georgia since its establishment in 2022. The bicultural partnership has drawn the attention of state leaders in Georgia, prompting a recent visit to the international campus where Georgia Southern and its Irish partners welcomed the delegation. “We hosted legislators and leaders of industrial development and enterprise organizations,” said Howard Keeley, Ph.D., director of Georgia Southern’s Center for Irish Research and Teaching (CIRT). “These Georgia stakeholders believe that what Georgia Southern is doing in Ireland is important. One of the major concepts behind the Wexford Campus is that it’s a true campus, not just a study-abroad venue. So we’re pursuing several streams of activity. One is teaching and another is research. Another one is economic development, which includes internships and community engagement. We want to be in the community; therefore, to have leading constituents from a variety of industries in Georgia was very gratifying.” Among the attendees were U.S. Congressman Earl L. “Buddy” Carter; Georgia Department of Economic Development Commissioner Pat Wilson and five members of his senior staff, as well senior officials from electrical utilities, including Georgia Power; Trip Tollison, CEO of Savannah Economic Development Authority; Teresa MacCartney, chief operating officer for the University System of Georgia; and Georgia Rep. James Burchett (‘04), along with 10 additional members of the Georgia House of Representatives. “The main thing we wanted to do is show them what the student experience is like,” said Keeley. “We care about our students, and, using philanthropic funds, we’ve invested in a beautiful set of buildings, including one, built in 1886, that will house 50 students at a time. Each year, our goal is full capacity over six minimesters for a total of 300 Georgia Southern students. Historically a religious convent, that structure should open in spring 2026, after extensive remodeling. Many Georgia Southern students, including construction management and interior design majors, are gaining valuable professional skills by contributing to the endeavor.” The Wexford Campus already features the Learning Center, a historic administrative complex constructed in 1812 that has been transformed into a contemporary, high-tech educational space where students learn from local and international experts. They also present their research to peers and visiting Georgia Southern alumni while participating in high-impact experiential learning within the region. Visiting delegates were pleased to learn about the Honors College Global Scholars Program, which hosts 24 Honors College students who, taking an interdisciplinary approach, explore two themes for six weeks each spring in Ireland. This year, a prominent topic of study was sustainability in agriculture. One of Georgia Southern’s European research partners, South East Technological University Ireland, helped guide the students as they compared sustainability challenges along the coasts of Georgia and southeastern Ireland. The students drew on various research efforts, including important knowledge generated by Georgia Southern’s Institute for Water and Health. Similar integrated concepts also inform the summer and fall offerings. In 2024, they included two undergraduate global business courses, as well as the first Europe-based course from the MBA program at Georgia Southern’s Parker College of Business. One focus for the MBA students was Rosslare Europort, just south of Georgia Southern’s Wexford Campus, which has become Ireland’s fastest-growing port as multiple new direct routes to continental Europe have opened in response to Brexit. At a workshop facilitated by a top Rosslare Europort official, the MBA students explored international trade, logistics and supply chain management and the European regulatory environment. Spanning undergraduate, graduate and doctoral levels, the Wexford Campus has also provided courses in accounting, philosophy, sociology, geography, environmental biology, tourism and public health, among other disciplines. Shadowing Irish experts, population health science students from the Waters College of Health Professions focused on designing and delivering preventative-health programs, a critical matter in both Ireland and Georgia. “One of the metrics we use to measure success in Ireland is asking what makes it worthwhile for students to complete the course in Ireland as opposed to staying in the United States,” posed Keeley. “The bottom line is that we’re trying to provide a range of courses that look like Georgia Southern and that meet the degree needs, but also the employment needs in the state of Georgia. We’re always looking at how we can make our students more competitive, deepen their knowledge and give them as much hands-on experience as possible. This is really one of the things that we hope is a differentiator for us.” Notably, annual scholarships are available for the Honors College Global Scholars Program, Department of Political Science and International Studies students and Irish Studies students thanks to generous donations from alumni. In addition, philanthropic support has provided $1,000 to each participating student to offset the cost of transatlantic air travel. “The Wexford Campus’ directives exemplify Georgia Southern’s mission of providing holistic educational opportunities for our students to excel and grow,” said Annalee Ashley, Ed.D., Georgia Southern Vice President for External Affairs, Communications, and Strategic Initiatives, who participated in the trip. “Employers value global consciousness and intercultural skills when hiring, and our students who study abroad can enhance their skills, intellect and hireability in the marketplace. We are proud to serve Georgia and the entire southeastern region in this unique way, and to be supported by the state of Georgia as the University moves toward an R1 designation.” Beyond the campus, the group explored Johnstown Castle, an environmental and agricultural research center and heritage venue, as well as the Dunbrody Emigration Experience Center, whose newest permanent exhibition, Savannah Landing, is based on research by Georgia Southern students. The work highlights more than 170 years of historical ties that connect Savannah and Wexford, where hundreds boarded ships and crossed the Atlantic Ocean to arrive in Georgia’s coastal city in the mid-19th century. The centerpiece project, which was celebrated by the Irish prime minister at a ribbon-cutting in August, was made possible by $832,000 in research-grant funding, secured by the Dunbrody Center and Georgia Southern’s Center for Irish Research and Teaching. “Our guests got to experience history and understand the unique story that connects County Wexford to Savannah and, by extension, the state of Georgia,” noted Keeley. “Furthermore, they were able to see more than three-quarters of a million dollars of investment in Georgia Southern student work. That was super exciting.” The legislative group also met with Georgia Southern’s Irish partners, who shared what this relationship means to the people of Wexford and its hinterland, Southeast Ireland. “We invited all the players onto the field to strategically advance themes of education, economic development, and civic and cultural engagement,” said Keeley. “I believe they concluded that Ireland is a fit. It boasts a thriving economy that is modern, global and innovative. It’s the youngest economy in Europe in terms of workforce, and Ireland is one of the biggest investors in the U.S. economy.” Georgia Southern leadership and local Irish legislators, including four members of the Irish House of Representatives, Senator Malcolm Byrne and members of Wexford County Council, hosted Georgia’s VIPs with open arms. “They wanted to rally around us in the way that a family will rally around you,” said Keeley. “They couldn’t have done more. They totally rolled up their sleeves. It was a complete partnership hosting, and we were able to demonstrate that our network is so solid.” Wexford County Council leader Pip Breen shared opportunities for deeper connections with the Georgia delegation through the Irish nonprofit TradeBridge. Established in 2018, the entity facilitates trade and investment between the southeastern regions of Ireland and Georgia by developing new export markets and job creation opportunities. The trade corridor opens doors for southeastern Irish companies to establish a supportive base in southeastern Georgia, while also creating similar coordinates for companies based in southeastern Georgia to enter the European Union marketplace. Keeley, who was awarded the Presidential Distinguished Service Award for the Irish Abroad from the Government of Ireland in 2023, is a board member. “Georgia Southern’s footprint in southeastern Ireland is an important one for students and for the state of Georgia,” said Ga. Rep. Burchett. “The strides they are making not only allow students to participate in research in engineering, coastal sustainability, history and other important areas of study, but they also directly drive trade and investment opportunities between the southeastern regions of Georgia and Ireland. This was an amazing visit and we value our friendships within the Irish community.” Following the event, Burchett returned the hospitality with an invitation for Wexford County Council members to be recognized in person on the floor of the Georgia General Assembly in March 2025. “They very enthusiastically accepted the invitation,” Keeley shared. “I think when you’re involved in education, when you’re doing business and when you’re building out opportunities, the most important single thing is friendship and like-mindedness. You cannot achieve anything otherwise. There has to be this human-to-human connection. There has to be genuine mutual respect and mutual affection, and that was just in spades.” Georgia Southern’s Wexford Campus was featured on the national Irish TV program, “Nationwide.” You can see it here: Looking to know more, then let us help. Howard Keeley, director of Georgia Southern’s Center for Irish Research and Teaching, is available to speak with media. Simply click on his icon now to arrange an interview today.

Expert Q&A: Ralph Carter Speaks on the Politics of the Olympic Games

The 2024 Summer Olympics in France are a celebratory time for many – including a record nine Horned Frogs competing – but the Games are against the backdrop of dynamic circumstances throughout the globe. TCU News spoke to Ralph Carter, Piper Professor of political science, about viewing the Olympics through the lens of current affairs. Q: Between the Russia/Ukraine conflict, the Israel/Palestine conflict and more, the Olympics are occurring during a tumultuous time in our world. Would you share your observations on that as a political scientist?  The Olympics always take place against a backdrop of international politics. They often generate a surge in nationalism on the part of participating countries. There could be demonstrations for or against certain countries or their athletes that get the attention of the media, but the conflicts currently underway in the world will be largely unaffected.  Q: This is not new. Do any other Games stick out in your mind that occurred during disruption?  The 1980 Olympics were held in Moscow less than a year after the Soviet Union’s invasion of Afghanistan. As a result, many countries boycotted participating in those games, including the United States. Ultimately, 67 countries chose not to participate in 1980. In retaliation, the Soviet Union boycotted the 1984 Olympics held in Los Angeles along with a handful of pro-Soviet or anti-US countries. Nonetheless, 140 countries participated in 1984, making it the largest number of participating countries up to that point. Q: Do you feel the Olympic Games happening during times like these helps or hurts? Do you feel it brings a respite or instead makes things more uncomfortable?  It magnifies both the good and bad emotions that arise with heightened nationalism. However, this is usually short-lived, and relationships return to their prior state pretty quickly. Q: For years the Olympics have looked past differences in governments, societies, politics, even human rights. From a historical and political standpoint, what do you think the impact of the Games has been?  The Olympics are a mirror of current realities in international politics. The fact that in 1936 four Olympic gold medals were won in Berlin by a Black American – Jesse Owens – did not change Adolf Hitler’s racism. The 1980 boycott of the Moscow games did not result in a Soviet withdrawal from Afghanistan. In short, the Olympics have minimal impact on global politics, if that.   Q: Anything else you would like to add?  In the past, many countries have gone on spending sprees to host an Olympics, building arenas and sporting facilities, “Olympic villages” of apartments, etc. Many of those countries have failed to recoup any meaningful return on their investments. Oftentimes, those facilities fall into disrepair and lead one to wonder how those financial resources could be better invested for the people of that country. Only a limited number of countries have the in-place sporting facilities and hospitality infrastructure to host such events. It’s long past time, in my opinion, for there to be some changes in the decision-making process regarding host countries. Ralph Carter is available to speak with media about the upcoming Olympic Games - simply click on his icon now to arrange an interview today.

Saturday is World Martini Day - let our experts explain the history of cocktails

The history of cocktails is a fascinating journey through time, reflecting cultural, social, and culinary evolution. This topic matters to the public as it encapsulates the artistry and innovation in mixology, the social rituals associated with drinking, and the broader historical contexts that shaped our favorite drinks. Exploring the history of cocktails offers numerous intriguing story angles for journalists to delve into, appealing to a wide audience: The origins of classic cocktails and their evolution over time The cultural and social significance of cocktails in different eras, from Prohibition to the present day The influence of global ingredients and international traditions on cocktail recipes Profiles of iconic bartenders and mixologists who have shaped the cocktail industry The rise of craft cocktails and the modern mixology movement The role of cocktails in popular culture, including literature, film, and music As we explore the rich history of cocktails, journalists have the opportunity to uncover the stories behind beloved drinks, the people who created them, and the cultural trends that continue to influence the world of mixology today. Connect with an Expert about the history of cocktails: Geoffrey Kleinman Editor · DrinkSpirits.com Howard (Shih-Ming) Hu Professor of Hotel, Resort, Hospitality Management · Southern Utah University Sheryl F. Kline Professor, Hospitality · University of Delaware Krystyn Moon Professor · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo credit: Patrick Schöpflin

From Florida’s love/hate relationship with Spring Breakers to the recent expansion of gambling, Florida’s tourism industry is experiencing a lot of changes

It used to be the go-to place for college students looking to blow off steam, escape winter or just hang out with their friends - Florida was the place to be for spring break. However, it seems parts of Florida are now saying 'thanks but no thanks' to the annual party crowds. Meanwhile, Florida said ‘yes’ to more gambling which may attract more tourists interested in placing bets and vacationing in the state. These topics have received a lot of coverage lately, and there are still outstanding questions and points to consider: What impact will spring break clampdowns and actions have on local businesses? What parts of Florida are poised to benefit the most of expanding gambling tourism? How will these developments affect Florida’s largest employer, the tourism economy? And, what else is changing in Florida’s tourism industry Florida’s tourism industry is one of the largest in the world, and it has a major economic impact for the United States and beyond. If you are a reporter following the tourism industry and how Florida’s is changing - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.

Is South Florida soon to be the next Las Vegas? Our expert can tell you if it's a good a bet or not?

There's a lot of buzz in Florida around gambling right now. Legal sports betting, live roulette and live craps might soon become a reality in the Sunshine State, adding to the economic bonanza and possible social consequences that comes with allowing these activities to expand. Expectations are high, and it's an idea getting a lot of coverage. In less than a month, in-person sports betting, craps and roulette will, presumably, begin at all South Florida casinos and elsewhere in the state, though that anticipated launch may hinge on a favorable ruling from the Florida Supreme Court. The launch is expected to drive tourists and businesses to South Florida and elsewhere in the state, create jobs, and bring in billions of dollars in revenue.  Though investors and hotel owners might not want to push all their chips in just yet. There are serious legal issues that still need to be overcome as well as opposition from the Seminole Tribe and the anti-casino group No Casino. The idea though, has media contacting local experts like Florida Atlantic's Peter Ricci for perspective and insight. Peter Ricci, a Florida Atlantic University professor who specializes in hospitality and tourism industry trends, thinks that South Florida will see an uptick heading into the Super Bowl, but most of what he hears from local businesses and hospitality employees is uncertainty rather than excitement. “What I’ve heard is questions about ‘when is it starting?'” he said. ” … ‘Are they hiring for blackjack dealers? What does this mean? Will they expand the hotel?’ All these questions but nothing specifically pro or con about actual sports betting itself.” November 13 - Sun Sentinel Whether Florida can become the next Las Vegas is up to the courts, but if you are a reporter following this ongoing story - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.

#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity

Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more?  Connect with Omar Rodriguez-Vila today.  Comply click on his icon now to arrange a time to talk.

Is the sun set to shine again on a rebounding Florida tourism economy?

It was a tough couple of years for the Florida tourism industry. With flights restricted, travel discouraged and theme parks closed or limiting the number of guests, Florida felt the full economic brunt of the pandemic when the tourists stopped coming. To put it in perspective: In 2020, Walt Disney World took a $7 billion loss. But with COVID all but a memory, the rebound already is in full swing with visitors and their disposable income returning to the Sunshine State. Florida tourism exploded to record numbers as the state has welcomed 104.5 million visitors so far this year, a 15.3 percent increase over the same time period in 2021, according to the offices of Gov. Ron DeSantis and Visit Florida. In the third quarter alone, Florida welcomed 35.1 million tourists – a 6.9 increase from the same period in 2021 and the fifth quarter in a row that saw overall visitation surpassing pre-pandemic levels. About 32.6 million domestic visitors traveled to Florida in the third quarter period of 2022.  Islander News - December 2022 But still after such a slowdown, should we be cautious? What can tourism operators, hoteliers and the rest of the hospitality industry expect for 2023? With COVID no longer a deterrent, will a shaky economy be the next shoe to drop? Or, after being stuck at home for so long, will visitors help places such as Disney, Universal and LEGOLAND become recession-proof? These are great questions, and if you are a journalist covering the 2023 tourism season in Florida, let us help. Peter Ricci, Ph.D., is a clinical associate professor and director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about space-travel tourism as well as other topics, including the labor shortage in hospitality and tourism. Simply click on his icon to arrange an interview.