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East or West – who holds the key to our collective future? Public lecture
Professor Jun Du is an applied economist with a keen interest in economic thinking, policy and business strategy Her lecture will examine the differences between Eastern and Western economic models It will take place at Aston Business School on Wednesday 24 April 2024. An influential professor of economics and expert in global trade will be giving an inaugural public lecture at Aston Business School on Wednesday 24 April 2024. Professor Jun Du is an applied economist with a keen interest in economic thinking, policy and business strategy. Her research looks into the drivers and obstacles to boosting productivity and economic growth from the perspectives of individuals, firms, industries, regions and nations. Her lecture, East, West, which is best? - State, Market and the Return of Industrial Policy, promises to be an engaging narrative journey through the contrasting economic development experiences of Eastern and Western countries. Leveraging her extensive research and personal insights, Professor Du will delve into the complex dynamics between state, policies and the twin engines of growth – entrepreneurship and innovation. Professor Du said: “With the backdrop of global challenges, technological upheavals and pressing environmental crises, we find ourselves pondering on the critical question ‘East, West: who holds the key to our collective future?’ “In my lecture I will not just be looking at the differences, but also the strengths and lessons each brings to the table in our quest for sustainable progress and shared prosperity. We will delve into the landscape of economic governance with the formidable powers of the state, the market and entrepreneurs in conflict and convergence, collectively shaping the industries of the future. “This lecture seeks to spark a conversation that encourages innovative approaches to economic governance, with the goal of ensuring lasting prosperity for generations to come. “This is an invitation to change the world. I hope to see you there.” This lecture is free of charge and open to all to attend either in person or online. Places must be booked in advance. You can sign up for this hybrid public lecture here.
Artificial Intelligence (AI) has emerged as a pivotal force driving innovation and reshaping our societal landscape. Its transformative potential spans across sectors, touching upon crucial global challenges such as ethics, privacy, and the future of employment. As AI continues to permeate various aspects of our lives, its intersection with pressing issues like climate change takes center stage. The upcoming launch of the Corporate Climate Responsibility Monitor by the NewClimate Institute in collaboration with Carbon Market Watch presents an invaluable opportunity to explore the symbiotic relationship between AI and corporate climate responsibility. Why This Matters to the Public: The Corporate Climate Responsibility Monitor 2024 serves as a beacon of insight into the nexus between corporate actions and environmental sustainability. Here are key sub-topics that offer intriguing story angles for a broad audience: Corporate Accountability in Climate Mitigation: Delve into how corporations are leveraging AI technologies to enhance their climate mitigation strategies. Highlight case studies of companies pioneering innovative approaches to reduce carbon emissions and promote sustainable practices. Transparency and Reporting Standards: Investigate the role of AI-driven data analytics in facilitating transparent reporting on corporate carbon footprints and environmental impact. Explore how enhanced transparency fosters accountability and drives corporate responsibility. Emerging Trends in Carbon Markets: Explore the evolving landscape of carbon markets and the role of AI in optimizing carbon trading mechanisms. Examine how AI-powered algorithms are revolutionizing carbon pricing strategies and incentivizing emission reductions. Collaborative Initiatives for Climate Action: Showcase collaborative efforts between corporations, NGOs, and government bodies in tackling climate change. Highlight partnerships forged to develop AI-driven solutions for environmental monitoring, renewable energy adoption, and sustainable supply chain management. The Economics of Climate Responsibility: Analyze the economic implications of corporate climate responsibility initiatives. Investigate how AI technologies are reshaping business models, driving cost savings through energy efficiency measures, and unlocking new revenue streams in the transition to a low-carbon economy. Impacts on Global Sustainability Goals: Assess the contribution of corporate climate responsibility efforts to achieving international sustainability targets such as the Paris Agreement and the United Nations Sustainable Development Goals (SDGs). Highlight success stories and challenges faced in aligning corporate strategies with broader environmental objectives. Connect with an Expert about Corporate Climate Responsibility For journalists with questions or looking to cover the the Corporate Climate Responsibility Monitor here is a select list of experts. To search our full list of experts visit www.expertfile.com Pamela Grothe Assistant Professor · University of Mary Washington Michael Vandenbergh Professor of Law · Vanderbilt University Sara Harris Professor of Teaching, Department of Earth, Ocean and Atmospheric Sciences · University of British Columbia Tom Rand Managing Director at MaRS Cleantech Fund I, L.P. · MaRS Cleantech Michael Rawlins Extension Associate Professor and Associate Director, Climate System Research Center · University of Massachusetts Amherst Photo Credit: Markus Spiske
The Power of Impartiality: Exploring the Benefits of VisiLeap AI's Relevancy Assessment for Acceleroute's Patent Portfolio Unlocking Patent Portfolio Potential Acceleroute's patent portfolio is a treasure trove of innovative ideas and concepts. However, the challenge lies in identifying which patents are truly valuable and relevant in today's fast-paced technological landscape. With InventionShare's VisiLeap AI's relevancy assessment scorecarding, Acceleroute can now unlock the full potential of its patent portfolio organized by companies that could benefit as well as major data center considerations and new demands such as virtual and augmented reality, AI LLMs and AGI. Efficient Opportunity Identification By leveraging VisiLeap AI and human dataset creation and scorecarding, patent portfolios such as Acceleroute can be unbiasedly assessed as to their relevancy to global corporations or new high growth enterprises. This eliminates the guesswork and allows the AcceleRoute to fairly represent their portfolio without any bias. Maximizing ROI One of the key benefits of VisiLeap AI's relevancy assessment tool is its ability to maximize return on investment for Acceleroute's patent portfolio. By strategically identifying high-value patents in the context of leading technology companies and use case, the company can prioritize companies for licensing or acquisition of the portfolio. Staying Ahead of the Competition In today's competitive business landscape, staying ahead of the competition is crucial for long-term success. VisiLeap AI's assessment software gives Acceleroute the competitive edge by helping them identify the relevancy of each of the individual patents in the portfolio in the context of industry competitors and emerging technology trends. The portfolio currently has 39 US patents (with many equivalent Canadian patents) and two continuation's in process. In conclusion, the VisiLeap AI's relevancy assessment presents a solid opportunity for Acceleroute to unleash the full potential of its patent portfolio. To explore how this technology can benefit your organization contact us today for a personalized consultation. About InventionShare About VisiLeap About Acceleroute
Over the next three years, the Pennsylvania Game Commission, the University of Delaware and other partners will release about 100 northern bobwhite quail per year on Letterkenny Army Depot in southern Pennsylvania. The birds have been considered eradicated for at least 20 years in the area. Chris Williams, a professor of wildlife ecology and the director of the Waterfowl and Upland Gamebird Center, is the lead investigator on the project. “When we think about the greater concerns about wildlife biodiversity and conservation and changing environments, to see extinctions occur in such a short time frame is scary,” Williams said. “And it’s really exciting when we can take chances to try to find a way to bring them back and make sure it’s a long term success.” The researchers hope to help the state’s quail population rebound and evaluate what can be learned from how they acclimate and apply it to similar projects. Two University of Delaware graduate students will work with the researchers to study the quail reintroduction and how songbirds at the site react to it. Each bird has been equipped with a radio transmitter so the researchers can track their movement and survival on the landscape. More than 70 bobwhite quail have been released at the site in recent weeks, including the release of 50 bobwhite quail during a March 19 event. Jeffrey Buler, a professor of wildlife ecology and the co-principal investigator on the project, said other bird species are also an important focus of this project. To arrange an interview with Buler or Williams on this topic, click their “View Profile” buttons.
NATO Turning 75 | Media Advisory
The 75th anniversary of the North Atlantic Treaty Organization (NATO) holds immense significance for the public as it marks three-quarters of a century of collective defense, cooperation, and peacekeeping among member nations. This event matters as it symbolizes NATO's enduring commitment to safeguarding the freedom and security of its member states in an ever-changing global landscape. As the world faces new security challenges, NATO's role in promoting stability, democracy, and international cooperation remains vital to ensuring peace and prosperity for generations to come. Story angles of interest to a broad audience may include: The historical context and founding principles of NATO NATO's contributions to peacekeeping and crisis management operations Evolving security threats and NATO's adaptation to meet modern challenges NATO's partnerships with non-member states and international organizations The role of NATO in addressing emerging security threats such as cyber warfare and terrorism The future of NATO and the importance of transatlantic cooperation in an increasingly uncertain world. Connect with an Expert about NATO For journalists with questions or looking to cover the history, purpose and role the North Atlantic Treaty Organization plays on the global stage, here is a select list of experts. To search our full list of experts visit www.expertfile.com David R. Dorondo Professor · Western Carolina University Frank Costigliola, D.Phil. Distinguished Professor, Department of History · University of Connecticut Craig Albert, PhD Professor of Political Science and Graduate Director of the Master of Arts in Intelligence and Security Studies · Augusta University Randall Stone Professor of Political Science and Director of the Skalny Center for Polish & Central European Studies · University of Rochester Glen Duerr, Ph.D. Professor of International Studies · Cedarville University Photo Credit: Marek Studzinski
#Expert Q&A: NJIT’s Donghee Yvette Wohn Weighs the Pros and Cons of Kids Playing Esports
Donghee Yvette Wohn, an associate professor at New Jersey Institute of Technology and director of its Social Interaction Lab, focuses on human computer interaction, where she studies the characteristics and consequences of social interactions in online environments such as social media, live streaming, virtual worlds (metaverse) and esports. Here she explains the appeal of esports among children in particular and how their parents can assess what’s appropriate for them. How would you describe the current landscape of esports? Esports is an umbrella term that is used for competitive computer gaming that usually, but not always, happens in teams. However, similar to books or movies, the content of the games vastly differs. Some games are very violent, some are not. Some have very realistic graphics, some are very fantasy-like and playful. It is thus hard, especially as a parent, to make blanket decisions when it comes to esports, you may have to take things case by case. So, then how can parents assess what’s appropriate for their children? A quick online search into the nature of the game to see its description or even watching ten minutes of what the gameplay looks like on YouTube or Twitch — where many people upload videos of gameplay — will give parents a better idea of what the game is like without having to play it themselves. What about in terms of the other players? It may be useful to use physical sports or any other extracurricular activity as a mental reference when thinking of how to deal with certain issues. For example, soccer is a sport that is great for socializing and team building, but if one is placing a 10-year-old in a game with other adults, there would be a lot of extra things one would want to consider. Like any social activity, one would want to be mindful of who the child is playing with, how much they are playing and how they are playing. For example, are they being respectful? And what kind of language is being used during the game? What skills could esports and similar gaming help children develop? Based on research, the collaboration and communication skills required to play successfully are extremely high. Even though people do not associate computer games as being a physical skill, the dexterity and hand-eye coordination required to play well require a very high level of intellect and physical ability. Of course, not everyone plays that well, but it does indicate that esports is a little different than some games that are more “mindless” or “relaxing” in nature. What about social skills? It strengthens existing friendships and can also open up one’s world by conversing with strangers. My colleagues and I did a research study where we found a student living in a rural area where most people did not go to college who wanted to go college because he was inspired by the older college students he was playing with. Playing the game in supportive environments can be mentally and socially beneficial. What are the downsides? Like any social situation, there is always the possibility of people misbehaving. The types of harassment documented in gaming environments is so horrible, but the reality is that children are exposed to all types of horrible situations — both online and offline — and helping them navigate difficult situations can help build resilience for the future. What’s a common misconception among parents? The most important thing is to understand that whatever happens in esports is not to be dismissed as something that is “only online” or “not real.” The emotions that children experience in the virtual world are very much real. How much parental supervision is needed? Younger children’s brains have not yet developed self-constraint, so the parent should decide how much time should be spent playing games, what games are played and who they are played with. Older children — once they start understanding logic — should be encouraged to plan these things for themselves. Looking to know more? We can help. Yvette Wohn is available to discuss esports and kids with media. Simply click on her icon to arrange an interview.
2024 presidential and Michigan state elections: MSU experts can comment
MSU experts can discuss national political issues to the Supreme Court and constitutional issues to Michigan's state politics and races The 2024 presidential election is in full swing. As President Joe Biden is set to cruise to the Democratic nomination and former President Donald Trump is likely poised to receive the Republican nomination, 2024 is setting up to be a rematch of 2020. Michigan’s primary is now earlier on the calendar, Feb. 27, with the Republicans holding a caucus to award their remaining delegates on March 2. Despite being a presidential election year, Michigan has important statewide elections. An open U.S. Senate seat, vacated by retiring Sen. Debbie Stabenow, could tip the balance of power in the Senate, potentially deciding which party holds the majority. Michigan’s seventh and eight congressional races have incumbents leaving office, making those set to be some of the most nationally watched and funded races nationally. The state House currently has an exact bipartisan split, setting up races with very high stakes. Michigan State University experts are available to comment on many issues of the presidential election including: political parties and their evolution, campaign strategy and polling, Trump’s legal troubles and the U.S. Supreme Court, political diversity and messaging and local elections and voting. Additionally, several of these experts can comment on Michigan’s federal and state elections. General presidential and Michigan election issues Corwin Smidt is an associate professor of American politics and research methods in the Department of Political Science in the College of Social Science. He can comment on national elections and polling for the presidential election as well as statewide elections. Contact: smidtc@msu.edu "Michigan continues to trend toward being a battleground state, but right now it looks like a battle of attrition. Donald Trump's poll numbers really haven't improved as much since 2021 as Joe Biden's have declined, but Governor Whitmer's popularity remains high. The state Republican party continues to have fights over its management and will have a contested and possibly divisive Senate primary. Despite this, Republicans have a chance to pick up seats in the US House and state legislature because of Democratic retirements and ongoing redistricting changes." Matt Grossmann is the director of MSU’s Institute for Public Policy and Social Research and a professor of political science. He is an expert on a broad range of topics surrounding the 2024 election, including political parties ,campaigns and elections. He also oversees survey research, candidate development and legislative training at MSU. Additionally, he can discuss Michigan’s primary and elections. Contact: grossm63@msu.edu “The presidential nomination process evolved out of reforms to the delegate selection process for those conventions, which now means delegates are overwhelmingly selected based on presidential primary results. From the voters’ perspective, it often looks like any other election where you select your preferred candidate. But the parties still have power to coordinate their rules and selection procedures. Michigan has an opportunity to set the terms for future elections, showing that it can become engaged, with diverse interests, and earn the right to vote early in the process in 2028. Since Michigan does not have party registration, voters will be able to participate in the primary of their choice, which has provided an incentive for individuals to vote in the contest that presents the most uncertainty.” Read more from Grossmann on MSUToday. Dante Chinni is a research specialist in MSU’s School of Journalism and is the director of the American Communities Project in the College of Communication Arts and Sciences. He can discuss polling and changes in the parties over time, as well as the voting patterns among groups in specific places. He can also comment on various Michigan political issues. Contact: chinni@msu.edu “In Michigan, and in other states, the 2024 election will be determined by the margin of victory in different kinds of places. Can the Democrats get what they need out of the big city and college town communities, like Wayne, Ingham and Washtenaw counties? Can the Republicans get the numbers they need out of blue-collar middle suburbs, such as Macomb? The turnout and margins in those kinds of places, and others, will determine who wins in November.” Constitutional issues and the Supreme Court Jordan Cash is an assistant professor of political theory and constitutional democracy in James Madison College. He can comment on general requests about the presidency and national elections as well as issues surrounding the Supreme Court. Contact: cashjor1@msu.edu “The 2024 election is already shaping up to be one of the most unusual elections in American history, but one of the most unique aspects is the role that the judiciary is likely to play in the process. With former president and likely Republican nominee Donald Trump facing indictments at both the state and federal levels, the election season is as likely to be punctuated with legal news and updates as it is with campaign speeches and negative advertising. Moreover, the Supreme Court will be critical as it has heard or will likely be hearing cases surrounding whether states can disqualify Trump from the ballot under the 14th Amendment and whether he has absolute immunity from when he was president. When we also consider that President Joe Biden is facing his own investigations from House Republicans, the election seems poised to not only raise the political stakes but also considerable constitutional and legal questions.” Read more from Cash about presidential elections on MSUToday. Brian Kalt is a professor of law and the Harold Norris Faculty Scholar in the College of Law. He can comment on 20th Amendment issues, the electoral college and presidential prosecution and immunities. Contact: kalt@law.msu.edu “A lot of constitutional law questions that seemed purely theoretical are now front and center in our election campaign. Hopefully, the Supreme Court will move quickly and provide some clarity and certainty on these issues so that when November rolls around, voters can make a fully informed choice.” Ryan Black is a professor of American politics in the Department of Political Science in the College of Social Science, and a faculty affiliate in the College of Law. His expertise includes public opinion and the Supreme Court, and he can speak to appointments and vacancies. Contact: rcblack@msu.edu “Results of the 2024 election have the potential to profoundly shift the center of gravity in the politics of appointments to the federal judiciary, which includes, most importantly, the Supreme Court. There is no doubt that a president's most enduring legacy is who they put on the High Court, but confirmation politics today make the partisan makeup of the Senate a prominent roadblock in a president’s path to success.” Erica Frantz is an associate professor of comparative politics in the Department of Political Science in the College of Social Science. She is a specialist on issues and themes relating to authoritarianism. Contact: frantzer@msu.edu “Today’s democracies typically fall apart at the hands of their elected leaders, such that elections are critical focal points for understanding democratic trajectories. Importantly, research shows that where leaders come to power backed by personalist parties – or parties that are synonymous with the leader’s persona – the risk of democratic erosion increases substantially. For the U.S., this implies that the more the Republican Party becomes indistinguishable from Trump, the more American democracy is vulnerable to collapse from within should Trump return to the presidency.” Political messaging and diversity Dustin Carnahan is an associate professor in the College of Communication Arts and Sciences. His work focuses on how exposure to political information influences people’s attitudes, beliefs and decisions. His recent research focuses on how people come to encounter and believe misinformation and the effectiveness of messages designed to correct misinformed beliefs. Contact: carnaha9@msu.edu “While research suggests that political misinformation does not have a profound impact on voters’ decisions, the proliferation of misinformation can have more subtle effects on voters and elections – such as fostering toxic discourse around issues and candidates, promoting political polarization and distracting from more substantive matters. Concerns around misinformation are likely to be of great interest during the upcoming election cycle as advances in AI technology pose significant challenges to voters’ ability to identify what is real and what is fake.” Eric Juenke is an associate professor of American politics in the Department of Political Science in the College of Social Science. He can comment on issues relating to minority candidates, specifically the candidacy and election of minority candidates. Additionally, he teaches in the Chicano/Latino Studies program. Contact: juenke@msu.edu “While we do seem to have a rematch at the top of the ticket, with a vice president who is a woman of color and another vice president who has yet to be announced but could also be a woman candidate, we will be seeing a continued diverse candidate pool this cycle, I expect. It’s still early yet in the congressional races, but there should be a number of high-profile races in the country and in Michigan that should highlight a more diverse candidate pool. While the parties still have a long, long way to go in recruiting and supporting women and racial and ethnic minority candidates to run for office, the trajectory is positive.” Daniel Bergan is an associate professor and the director of master’s studies in the College of Communication Arts and Sciences, who also has an appointment in James Madison College. His research focuses on constituent communications with policymakers. Contact: bergan@msu.edu “When communicating with a policymaker, especially one with whom you disagree, you want to prevent them from discounting your opinion. One way to do this is by citing quality evidence to support your position. When contacting a policymaker about an issue, be aware that they may discount your opinion if they disagree. But note also that carefully crafted communications can convey your position without being written off — and could improve how accurately the policymaker understands public attitudes about public policies.” Read more from Bergan on MSUToday. Importance of local elections Sarah Reckhow is a professor of American politics in the Department of Political Science in the College of Social Science. She can comment on topics related to education policy in the presidential election. She is a specialist on local elections and school board elections. Contact: reckhow@msu.edu “Partisan polarization is having a growing impact on education politics, and we can see growing disagreement between Democrats and Republicans on key issues such as school choice and curriculum. This polarization is playing a role in elections, even nonpartisan school board elections, and it will be an important trend to watch in 2024.” Erin Kramer is the community liaison coordinator for MSU Community and Student Relations. She also advises MSUVote to support students and the local community voting. She can comment on efforts to promote voting efforts and resources that can be offered by universities and municipalities. Contact: kramere6@msu.edu “Michigan State University is home to MSUvote, an Initiative that strives to support students in their civic engagement. Student participation in voting is both a right and a responsibility. MSUvote is committed to getting out the vote,getting out the vote, reducing barriers to registration, and supporting all educational initiatives. Over the years, Michigan State has been fortunate to work with the East Lansing, Lansing, Meridian Township, and Bath Clerks to support our students in exercising their right to vote. Participation is foundational to the function of democracy, and we are committed to supporting students in that activity. MSUvote has hosted registration rallies, absentee parties, and worked to facilitate awareness of elections through multiple campus channels over the years to support participation and education. This year, the MSU STEM Building will be home to one of East Lansing’s Early Voting Centers, it will be operating Saturday Feb. 17 through Sunday Feb. 25.” Top issues for voters David Ortega is an associate professor in the Department of Agricultural, Food and Resource Economics in the College of Agriculture and Natural Resources, where he is also a faculty laureate. He can comment on consumer, producer and agribusiness decisions that affect the agricultural and food sectors, including the cost of food, which remains a concern for many Americans. Contact: dlortega@msu.edu “Persistent high food prices are a constant reminder of the economic difficulties facing voters. Although overall inflation has cooled and grocery price increases have moderated, food costs 25% more today than it did four years ago. And given the frequent nature of grocery shopping, food costs have a disproportionate impact on how voters perceive inflation.” Robert Brathwaite is the associate dean for research and an associate professor with a specialization in international relations in James Madison College. He can comment on foreign conflict and relations, including how it will impact U.S. policy and the presidential election. Contact: brathwa1@msu.edu “As the war between Russia and Ukraine approaches it two-year mark, the political and economic ramifications of this conflict are becoming more profound. Some political dynamics to watch this year associated with this conflict include changes in NATO’s military posture, political unity of the European Union, deepening Sino-Russian strategic cooperation, and the 2024 US presidential election. This conflict will also impact important global economic trends this year that include global energy supplies, food security, technology export controls, and the role of the US dollar in the global economy. More importantly, this ongoing conflict is a catalyst to evolving changes in the global security architecture with costs and consequences that are unknown.” Jason Miller is the interim chairperson of them Department of Supply Chain Management and the Eli Broad Professor in Supply Chain Management in the Broad College of Business. He can comment on various supply chain issues such as the impact of Suez Canal diversions on disruptions and inflation as well as the impact of tariffs on U.S. firms and consumers, as foreign conflict and trade are top of mind this presidential election. Contact: mill2831@broad.msu.edu “Business leader across industries ranging from manufacturing and mining to retailing are closely watching the 2024 election cycle, as the outcome could substantially shape the business landscape in the form of tariffs, foreign policy toward China and Russia, and the extent of military escalation in the Mideast. All of these policies affect strategic, long-term decisions regarding global sourcing, market entry strategies, and capacity and demand planning.” Antonio Doblas Madrid is an associate professor in the Department of Economics in the College of Social Science. He can comment on the economy and the effect of inflation, which remains a top issue for voters this year. Contact: doblasma@msu.edu “The economy and inflation is an issue on the minds of many Americans.Forecasters and market-based measures of expectations both predict that inflation is likely to continue falling gradually in 2024, to about 2.5%. Thus, the inflation shock that hit the economy is expected to continue fading, although it may take some time to go that last mile from 3% to 2%. The Fed also appears to be quite optimistic on inflation, given its latest forward guidance.” Read more from Doblas Madrid on the economy and inflation on MSUToday.
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a sought-after media commentator on the brands who win big during the game's commercial breaks. Commercials always are the most anticipated and talked-about aspect of the Super Bowl, but the expanding digital landscape requires advertisers to use more authentic and nuanced strategies to reach consumers. Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, is a sought-after media commentator on the brands who win big during the game’s commercial breaks. How do companies break through the noise and make a lasting impression on viewers? Lindsey-Warren – or Dr. Tyrha, as she is known – says the key is empowered storytelling. As a consumer behavior scholar, Dr. Lindsey-Warren’s research is rooted in narrative transportation theory – in other words, storytelling – that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. “There is a growing space for cleverly crafted and positive storytelling that can break through the clutter and competition and get the attention of Millennials, Gen Z and Alpha generations in an authentic and meaningful manner,” Lindsey-Warren said. At the top of every year, Dr. Tyrha always enjoys exposing the juniors and seniors in her advertising class to the joys of storytelling in advertising by way of the Super Bowl commercials. By leveraging the Super Bowl as an “edutaining” entry point for student learning, Dr. Lindsey-Warren finds it to be a fun and wonderful way to bring many advertising lessons to life for her students, including branding, consumer targeting and segmentation, social media campaign analysis, and more. To that end, here are Dr. Tyrha Lindsey-Warren’s top picks for the best Super Bowl commercials over the past five years. COUNTDOWN TO THE SUPER BOWL: DR. TYRHA’S TOP 5 SUPER BOWL COMMERCIALS FOR THE PAST 5 YEARS #5: Company/Brand: AMAZON Title of the commercial: “#BeforeAlexa” (With Ellen Degeneres and Portia de Rossi) Year it ran in the Super Bowl: 2020 Link to the commercial: https://www.youtube.com/watch?v=PLUwmnPJIGk Ad Agency that produced the commercial: Droga5 Dr. Tyrha’s rationale as to why this ad is so good: In my opinion, this was a wonderfully creative and clever introduction of the Alexa product by Amazon. The nostalgic storytelling in the spot humorously does make you wonder and realize how “did” we all live “before Alexa?” The commercial is multigenerational, incorporates women extremely well, and is so funny! #4. Company/Brand: NFL Title of the commercial: “Bring Down the House!” Year it ran in the Super Bowl: 2022 Link to the commercial: https://www.youtube.com/watch?v=8PhfMtZce1k Ad Agency that produced the commercial: Co-directed by Peter Berg of Film 47 and Arthur Mintz of Swaybox Studios Dr. Tyrha’s rationale as to why this ad is so good: In 2022, the NFL creatively leveraged the power of animation to get our attention with this wonderfully told story with children as the lead Talent and set in a situation that all families can relate to! The spot is so much fun and keeps you guessing as well as laughing with Grandma saving the day in the end. The commercial is multigenerational, multicultural, and incorporates women and girls extremely well. #3. Company/Brand: MOUNTAIN DEW & DORITOS (OWNED BY PEPSICO) Title of the commercial: “Doritos Blaze vs. Mountain Dew Ice” (with Morgan Freeman and Peter Dinklage) Year it ran in the Super Bowl: 2018 Link to the commercial: https://www.youtube.com/watch?v=C2tyVjEuqcY Ad Agency that produced the commercial: Goodby, Silverstein & Partners Dr. Tyrha’s rationale as to why this ad is so good: The “in your face” storytelling of this commercial – performed exquisitely by acclaimed actors, Peter Dinklage and Morgan Freeman, and accompanied by the perfect voiceover narrators in Rappers Missy Elliot and Busta Rhymes – is so much fun and truly unforgettable! The commercial also cleverly makes you pay attention to the presentation of the products being promoted as well as compels you to wonder as to “when did you last have a Mountain Dew and some Doritos?” This commercial is multicultural, multigenerational, multibodied, and incorporates women well and UBER memorable! #2. Company/Brand: NFL Title of the commercial: “The 100-Year Game” Year it ran in the Super Bowl: 2020 Link to the commercial: https://www.youtube.com/watch?v=tJjiIuH1VnY Ad Agency that produced the commercial: 72 and Sunny Dr. Tyrha’s rationale as to why this ad is so good: If you love the game of football, you have to love this ad that celebrates the fun and contagious spirit of the game. Truly, this commercial has something for everyone who loves the game of football! The unassuming opening of the ad’s storytelling set at an awards banquet and led by NFL Commissioner Roger Goodell quickly evolves into a fun and rambunctious game of football with NFL players of all ages in their tuxedos destroying the ballroom with their play. The musical hip-hop soundtrack alone for the spot is amazing, current, and supports the action of the storytelling extremely well. This spot is multigenerational, incredibly diverse in age ethnicity and more, as well as weaves women and girls into the spot ever so cleverly. A truly memorable ad and so much fun! #1. Company/Brand: Mr. Clean (OWNED BY P&G) Title of the commercial: “Cleaner Of Your Dreams” Year it ran in the Super Bowl: 2018 Link to the commercial: https://www.youtube.com/watch?v=ozuWoZITX3Y Ad Agency that produced the commercial: Leo Burnett Dr. Tyrha’s rationale as to why this ad is so good: Every year I show this commercial to my Advertising students at Baylor University and they absolutely LOVE this ad! The storytelling of this commercial leverages the animated Mr. Clean in such a clever manner, while showing the product benefits at the same time, and not being “in your face” with the product’s selling proposition. The music and the dancing accompaniment to the storytelling all help to bring an emotional connection to the viewer, especially the female audience. Plus, the spot is just super funny and so much fun! Every time I see this ad, I want to run and buy Mr. Clean. And, I tell my female students every year that when they get older, they are going to LOVE a man who can clean a house!!!! Additionally, this was an incredibly smart move by P&G to put this ad in the Super Bowl. This is due to the fact that the “current and future market power of women – as a whole and by segments – is undeniable and truly cannot be ignored by marketers, especially the NFL.” Today, women influence more than 80% of all consumer spending; 89% of the financial decisions are made by women; and globally, women control more than $20 trillion in worldwide spending. In addition, nearly 24.3 million African American women are brand loyalists and cultural trendsetters who have influence over the $1.2 trillion in Black spending power. And, Forbes reported in 2018 that “women constituted about 49 % of the 108 million-plus people who watched” that year’s Super Bowl – and they paid closer attention to the ads!
#Expert Insight: Here’s what can happen when dollar stores move in
Dollar stores - they're everywhere and on of America's fastest growing retail options. From the outside looking in, the idea of dollar stores seem like a win/win all around -- cheaper food, cheaper toys, and just about cheaper everything on offer to consumers looking to save money. However, recent research by UConn Professor Rigoberto Lopez might be pulling back the curtain on the bad deal these new outlets are selling to consumers and communities. Dollar stores have proliferated in recent years, and a study by a University of Connecticut economist has found that they contribute to less healthful food choices in the neighborhoods where they open. That’s because independent grocery stores tend to close in the same areas where the dollar stores open, according to professor Rigoberto Lopez, whose research focuses on agricultural economics. “The dollar store expanding is the fastest-growing retail format, and we also have seen a lot of family, independently owned grocery stores going out of business,” Lopez said. “So we try to link the two and to find not just a statistical correlation, but also we find that indeed when the dollar store comes to the neighborhood these stores tend to go out of business as well.” The low-priced dollar store — primarily Dollar General, Family Dollar and its subsidiary, Dollar Tree — “is the most successful type of format that is proliferating all across the United States, especially in rural areas and food deserts, which are the more underserved areas,” Lopez said. According to the study, published in Applied Economic Perspectives and Policy, there were 35,000 dollar stores in the United States in 2019 and they were “among the few food retailers” that grew in revenue after the Great Recession of 2008-10, outperforming big box discounters and retail clubs. Between 2000 and 2019, dollar stores opening in a neighborhood resulted in a 5.7% drop in independent grocery store sales, a 3.7% decrease in employment and a 2.3% increase in the likelihood of the grocery stores closing, according to the research. The effects are three times more likely in rural than urban areas, the study found. The dollar stores tend not to offer fresh produce and meats, with foodstuffs being limited to canned and boxed goods. “In general they provide an unhealthier food assortment … and less services,” Lopez said. “They don’t have bakery, butchers, they don’t have a lot of these.” The article also discusses not just the economic aspects, but public health implications as well. Lopez said the dollar stores’ business model is “low prices, low cost, low quality. … But a lot of the food that they sell is not healthy. It’s processed foods that they can store. Keeping fresh food and vegetables costs money.” Dollar stores are not necessarily a negative, if there was not a grocery store in the area before, Lopez said. “Public health advocates, they’re against dollar stores, but a lot of people that visit the dollar store, they prefer to have a dollar store than not to have anything at all in some areas. … But in general … we find if they are driving some of the local businesses out, then that is the negative trend.” Food insecurity and the changing landscape of grocery stores are important topics, and if you have questions or are looking to cover, then let us help. Rigoberto Lopez is the DelFavero Professor of Agricultural Economics at the University of Connecticut's College of Agriculture, Health and Natural Resources Department of Agricultural and Resource Economics. He is an expert in food systems, marketing, industrial organization, and public policy. Simply click on his icon now to arrange a time to talk today.
In Poland, the Debate Over Solidarity's Legacy Continues
On November 13, 2023, Poland’s parliament convened for the first time since a centrist-progressive coalition won a legislative majority, ending the eight-year rule of the right-wing Law and Justice party. The recent political shift has been heralded by some as the most significant since 1989, when the then-Soviet-controlled government allowed the country’s first elections in over four decades. That year, an anti-authoritarian movement called “Solidarity” seized all but one seat in the Senate and every contested seat in the Sejm (or lower chamber). A stunning rebuke for the Soviet regime, the landslide victory effectively signaled the end of Communism in Poland—and served as a harbinger of the Eastern Bloc’s collapse. Gerald Beyer, PhD, is a professor of Christian ethics in Villanova University’s College of Liberal Arts and Sciences, the instructor of the class “Solidarity and Peacebuilding in Central and Eastern Europe” and the author of Recovering Solidarity: Lessons from Poland’s Unfinished Revolution. He recently shared his thoughts concerning the parallels being drawn between 1989 and 2023, the complicated legacy of Poland’s anti-Communist struggle and what can be gleaned from studying and reconsidering the Solidarity movement. Q: As a new Polish government takes shape, how would you describe the current political situation in the country? Dr. Beyer: At the present moment, Poland finds itself at a major crossroads. Like the United States, the country is very divided, politically speaking. On the one hand, you have people who believe that Poland has turned away from the European Union (EU) to a troubling extent and backslid into authoritarianism under the Law and Justice party’s rule. So, you have a significant portion of Polish society who believe that this recent election [in October] was about protecting democracy and ensuring the future of democracy in the country. On the other hand, you have an equally significant portion of the population who think democracy has not been in peril—and that, in this year’s election, what’s at stake was a sense of Polish national values and national sovereignty. Q: Is there any credence to the new legislative majority’s claims that the Law and Justice party “overstepped” while in governance? DB: I think there’s reason to ask that question. The EU has sanctioned Poland during the present ruling party’s tenure for weakening the autonomy of the judicial system, and there has been concern over the ruling party exerting undue influence on state-based Television Poland (TVP). Poland, however, has a very vibrant free press—and has since 1989… I would contend that there’s been some backsliding on measures that would not score well on the democracy metrics, but I would not say that Poland has been existing under an authoritarian regime. Q: Do you consider this year’s election comparable to the election of 1989? DB: It’s certainly one of monumental significance. You may have noted the turnout of 74-plus percent. That’s historic for Poland, that massive turnout. At the same time, the overthrow of the Communist system in ’89 stands out as a unique and discrete moment in Polish history. So, there are ways that a comparison can be made, but there are ways in which I don’t believe it’s particularly apt. Q: What makes tying the events of 1989 and 2023 a complicated issue? DB: Whether or not 2023 is directly comparable to 1989 is a matter of perspective, and there are a number of different perspectives that exist in Poland today. Since the fall of Communism, there has been an ongoing conflict over Solidarity, its history and its legacy, and various political actors and parties have claimed their objectives are in concert with the values and principles of the movement. In this year’s election, the Law and Justice party’s candidates presented themselves as guarantors of freedom, which was at the heart of the Solidarity movement, by stressing their opposition to external forces like the EU. In addition, during their time in leadership, the party’s officials worked to institute a number of social welfare programs that were designed to help people economically, providing something akin to what Catholic social teaching calls a “family living wage.” So, they were actively trying to raise the standard of living in a way that was arguably analogous to Solidarity. On the other side of this equation, the election-winning opposition parties emphasized their status as defenders of democracy—once again, a core tenet of Solidarity. As we discussed, many members of that alliance and their supporters felt that the independent judiciary had been stifled by the Law and Justice-run government; they also voiced concerns about the free press. On both sides, there has existed and continues to exist a sense that they are the ones best suited, maybe even solely suited in the current political landscape, to carry on Solidarity’s legacy and to ensure Poland thrives. Herein lies the source of conflict. Q: Despite the ongoing debate over Solidarity’s legacy, are there any lessons from the movement’s history that might prove helpful today? DB: Sadly, much of Poland’s current political acrimony can be traced to the “war at the top” that emerged within Solidarity in the wake of 1989, when longstanding tensions within the movement manifested in political rivalries. Once united, anti-Communist organizers became adversaries in the years after the Soviet regime’s dissolution, laying the groundwork for the divisive rhetoric of the current day. Looking beyond what’s transpired over the past three decades, however, I think much can be learned from Solidarity in its early years and at its core. When the movement first took shape, its central aim was attaining a society characterized by unity among differences. And, to achieve this end, its leaders and supporters recognized the “necessity of dialogue,” a concept frequently invoked in Father Józef Tischner’s The Spirit of Solidarity. Given the stark divides that currently define Polish politics, I think these origins and these concepts should be revisited—and that it’s important to look at Solidarity not just as a political moniker, but as an objective and a virtue. Personally, I believe that people can change. And if they are reacquainted with the principles that inspired and guided their struggle for freedom and democracy, perhaps Poland’s elected officials can change for the better.
