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Coronavirus: What Voices Should We Listen To In These Uncertain Times?

Our smartphones, social media accounts, televisions and radios are clogged with information about COVID-19. Some is good information. Much is bad. So which voices do we listen to during this uncertain time of pandemic? Baylor University’s Marlene Neill, Ph.D., APR, associate professor of journalism, public relations and new media, is an expert on public relations ethics and management, and integrated communications. In this brief Q&A, she shares some tips to discover which voices to trust and follow during a crisis. Q: In this time of confusion and mixed messages, what are some steps people should take to find credible and consistent content and updates regarding Coronavirus? A: I used to work in city government and worked very closely with public health district officials. I prefer to seek out information from official government agency sources such as the CDC, public health district officials, physicians and epidemiologists. A good example is the CDC's coronavirus site. Local newspapers also have set up informational pages regarding local closures and cancellations. I personally am very skeptical of information I see on social media claiming to be from someone who experienced the coronavirus in another country or others whose credentials are unknown.  Q: What are some characteristics of trustworthy messages? A: I trust information from credible sources in the medical community and public health. The information should be consistent with that reported by these official government sources. If you are unsure, double check online rumor websites such as snopes.com or consult official government websites. We need to start with doctors, epidemiologists and public health officials. This is their area of expertise and they want people to be properly informed to protect themselves and our communities.  ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Conquering COVID -19. Is a cure or a vaccine close?

With a pandemic now touching just about every part of the globe, the race is on by scientists and researchers to find a vaccine or cure for COVID-19. Can it be done, by when and how long to get to market? With testing and lengthy trials – could it even help? As well, with SARS, MERS, H1N1 and the flu all appearing in dangerous scenarios this century, why weren’t there already vaccines in place for the next time a coronavirus took flight? There’s a lot of information out there, and in an effort to keep the public informed with objective opinions and evidence-based facts – that’s where our experts can help.   Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University. He is an expert in health and wellness and advanced medical equipment. Dr. Sweeney is available to speak to media regarding this topic – simply click on his icon to arrange an interview.

FAU Experts Available to Speak on Coronavirus and its Impact Worldwide

Coronavirus has now earned global attention and Florida Atlantic University experts are available to speak with media about the impact of coronavirus on areas related to this worldwide epidemic, including hospitality, tourism, employment sick leave, and politics.   If you are a journalist covering the progress of this virus and how it is impacting various sectors and segments of society – then let us help with your stories, questions and ongoing coverage.   LeaAnne DeRigne, Ph.D., MSW, associate professor in FAU’s Phyllis and Harvey Sandler School of Social Work LeaAnne DeRigne is an expert on paid sick leave and its impact on the health and financial security of individuals, families and public health in general. Her recent research on the importance of paid sick leave benefits has received wide press coverage,and has been cited around the country by policy makers, lobbyists, and advocates pushing cities and states to mandate sick leave coverage. Key findings from the study, which are representative of the nation, showed that regardless of income, age, race, occupation, full-time or part-time work status, health status or health insurance coverage, workers without paid sick leave were three times more likely to delay medical care than were workers with paid sick leave. She also conducts research on other workplace benefits such as flexible work, vacation time and pensions.   Peter Ricci, clinical associate professor and director of the Department of Marketing and Hospitality Management in FAU’s College of Business Peter Ricci is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel, and destination marketing. While filling the role of hotel general manager for almost a decade, Ricci served as a part-time educator before entering academia full time as both a clinical associate professor and administrator. Kevin Wagner, Ph.D., professor and chair of FAU’s Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters Kevin Wagner’s research and teaching interests include presidential and judicial politics, political behavior and legislative behavior. He is also a research fellow of the FAU Business and Economics Polling Initiative (BEPI). Wagner has lectured extensively on American politics and has served as an expert in many leading newspapers including the New York Times, Boston Globe, New York Newsday, the Dallas Morning News, and the Miami Herald. He has been featured as the political analyst for CBS 12 in West Palm Beach and on national television including NBC’s “Today.” All of the experts listed above are ready and available to speak with media. To arrange an interview simply click on an expert’s profile or email Lisa Metcalf at lmetcalf@fau.edu.

Entrepreneurship expert: New Americans vital to U.S. economy

In the United States, there is a long history of marginalized communities being extremely entrepreneurial. These communities were driven, in large part, by the desire to meet their own ethnic, religious, and cultural needs, according to Christine Beech, D.M., the Dr. Jon and Betty Kabara Endowed Chair in Entrepreneurship and Innovation at Saint Mary’s University of Minnesota.  In the mid-19th century, more than 100 hospitals were founded by the Jewish community to fight anti-Semitism in medical school appointments and meet patient needs of having kosher options during the hospital stay.These opportunities were not available in the existing network of mainstream hospitals.  Similarly, in the beginning of the 20th century, Irish Catholic immigrants began establishing a network of parochial elementary schools as a way to preserve their faith and culture and allow children to learn about their faith in school, Dr. Beech said. These two initiatives, led by immigrant groups, helped establish networks of schools and healthcare institutions that served a social good in their communities while generating jobs and stimulating the economy. In addition, there is a long line of entrepreneurs in the African-American community who combatted racial discrimination through new businesses because they were marginalized from the mainstream economy, Dr. Beech said. Examples of these entrepreneurs include Madam C.J. Walker, who invented a line of hair care products to serve the needs of her community, and Charles Clinton Spaulding, who developed the largest African-American business in the early 20th century specifically serving the insurance needs of the African-American community. In modern times, one of the largest marginalized communities in the U.S. is comprised of new Americans, many of whom are immigrants and have developed culturally responsive businesses.  Although current policies are set in place to curtail U.S. immigrants, it is important to remember that the country could potentially lose an entire segment of the population that has been vital to the economy, Dr. Beech said. Beech pointed to a 2015 study from the Kauffman Foundation which mentioned that 40% of the Fortune 500 in 2010 were companies founded by an immigrant or the child of an immigrant. Nearly 30% of all new businesses started in 2014 were started by immigrants, Dr. Beech said, according to a related study from the same foundation. “We've been able to see constant growth and diversity within our economy that's been very healthy for us,” said Dr. Beech, who also serves as the executive director of the Kabara Institute for Entrepreneurial Studies at Saint Mary’s. “There's a narrative that says that the immigrant community is coming here to find work. But in fact, when we look at the data, a significant portion of them are actually creating jobs and starting businesses.” Dr. Beech added three primary reasons for these continued statistics indicating significant immigrant entrepreneurship: The drive to be independent A desire to meet their communities culturally specific needs A response to societal biases that hinder success within the mainstream workforce “Those migrant communities often develop their own businesses, almost like a subset of the economy, where they can't be marginalized, where they're actually taking charge of their own economic well-being,” said Dr. Beech.  When it comes to knowing the overall impact of the immigration policies on the economy, there will be a natural lag in the data — possibly as long as five years — given how much time it typically takes for immigrants to establish businesses after arriving in a new country, Dr. Beech said.  Are you a journalist covering this topic and interested in an interview? That’s where we can help. Christine Beech, D.M., has had a career that encompasses academics, entrepreneurship, military service, and consulting. She has been a faculty member in the business department at Saint Mary’s University since 2017 and is the executive director of the Kabara Institute for Entrepreneurial Studies. Before joining Saint Mary’s University, Dr. Beech owned her own consulting business in the Washington, D.C., area for many years. Before that, she worked as a corporate entrepreneur where she led the development of a multimillion-dollar business line for a global consulting firm. Dr. Beech is an expert in entrepreneurship, social entrepreneurship, and women entrepreneurs. She is available to speak with the media. To arrange an interview with her, simply click on her photo below to access her contact information.

Coronavirus Confirmed – Let our experts help with your questions and coverage of this emerging story

It’s here – and Washington State gets the unfortunate honor of being the location of the first confirmed case of Coronavirus on American soil. “The patient in Washington state, a resident of Snohomish County, is a male in his 30s. The CDC said the man arrived in the U.S. around Jan. 15 after visiting Wuhan. He had not, however, visited the seafood market where this virus is said to have originated.” What is a coronavirus? Coronaviruses are a group of viruses that can cause a range of symptoms including a runny nose, cough, sore throat and fever. Some are mild, while others are more likely to lead to pneumonia. They're usually spread through direct contact with an infected person. The coronavirus gets its name from the crown-like spikes on its surface, according to the Centers for Disease Control and Prevention. (Corona is Latin for crown.) Including the newly identified form of the virus, there are a total of seven coronaviruses that can infect humans, the CDC says." January 21 – NBC News But how safe are Americans – and a lot of concerns to be addressed How is the virus transmitted? Are there simple and easy ways to diagnose simples? What preventable practices can be put in place? Are there vaccines or how long will it take to develop and distribute a vaccination program? And is America better equipped to handle this since the SARS epidemic? There are a lot of questions – and that’s where our experts can help. Dr. Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University. He is an expert in health and wellness and advanced medical equipment. Dr. Sweeney is available to speak to media regarding this topic – simply click on his icon to arrange an interview.

MEDIA RELEASE: Changes to Out-of-Country Medical Coverage Now in Effect

CAA South Central Ontario (CAA SCO) is reminding travellers that changes to out-of-country medical coverage in Ontario are now in effect, prompting the need to review travel insurance coverage. “We are working to educate travellers to make sure they know what they are buying. We are an organization founded to help keep our members safe, and coverage while travelling abroad is a big part of that,” said Elliott Silverstein, director, government relations, CAA Insurance. “Travel insurance protects from unexpected and costly emergencies and it’s important to evaluate available coverage, based on personal needs, to determine how to best safeguard you and your family. This is even more important now that there is no coverage through OHIP.” Some of the key things to consider when it comes to buying travel insurance are how many trips you are taking a year; if you want comprehensive coverage or medical-only insurance; and whether or not the insurance provider offers additional assistance such as interpreters, hospital recommendations and other coordination services. Additional tips to consider when buying travel insurance Ask questions. Speak to a knowledgeable travel insurance advisor that understands your needs. Be honest. It is important that you answer any questionnaire accurately to disclose any pre-existing conditions, and ensure you have the proper coverage suited specifically for you, so you can travel with peace of mind. Build travel insurance into your travel plans. Purchasing travel insurance must be done in your home province. As you begin to consider your next destination, add travel insurance to your “to do” list. Don’t base your decision on price alone. Look at what coverage is most appropriate for your circumstances and consider all different types of plans and levels of protection. Questions to ask: What are the eligibility and exclusions? What is the pre-existing and stability clause? What are the benefit limits? How many days am I covered? Is there a deductible? Do they offer upfront payment if a claim occurs? It’s important to remember that the intent of travel medical insurance is to treat emergency conditions, and return you to your home province for ongoing treatment once your medical condition is stabilized.   Emergency travel medical insurance may require completion of a medical health questionnaire depending on age. Medical questionnaires determine premium, NOT coverage. Always answer questions related to your health accurately If you aren’t sure how to answer, ask your physician to help you. For more information resources on travel insurance and what you need to know before you travel, go to: https://www.caasco.com/insurance/resource-centre/travel.

Ask our experts - Self-care a necessity for graduate students; what are programs doing to help?

Life doesn’t stop when you’re in a doctoral program. Erin Ayala, Ph.D., has done extensive research into self-care, stress, and quality of life of students, particularly those in human service doctoral programs (like medical students and those in nurse anesthesiology, psychology, and counseling). She knows the recipe for stress and burnout: • These stressful programs tend to attract high achievers. It’s already in their nature to balance several commitments and responsibilities. • These programs and professions have a high level of responsibility. • Students in these programs are frequently at an age where they are also going through significant developmental milestones (marriage, children, purchasing homes). “When you bring all of that together, it can be really difficult to prioritize time for self-care,” she said. “Prevention and health promotion are really important, and it’s not just about mental health. It’s not just about being reactive and addressing distress or burnout when it hits. The question is what can we do on the front end to help prevent negative consequences down the road.” What is self-care? Often, Dr. Ayala said, media romanticizes and glamorizes self-care with advertisements for fizzy bath bombs and manicures. “What we have found is that it is completely personalized,” Dr. Ayala said. “For women, social support is really important. Ultimately, there needs to be time to disconnect, whether it’s doing nothing, or just taking a break from your dissertation. You’ve got to give yourself permission to do that. “Nutrition, exercise, hydration, spiritual life, different people have a different recipe for what their self-care looks like. It ebbs and flows just like any exercise or meditation or spiritual practice. Some weeks we’re doing great and other times we’re not, and that’s part of the process.” Dr. Ayala’s most recent research involves analyzing qualitative data, coming from over 200 students throughout the U.S. in clinical counseling and school psychology, all high achievers in the middle of doctoral programs. She’s investigating what faculty are doing to model or not model the importance of physical and psychological wellness. “Students might know that self-care is important, but it can be hard to act on it if they're in an environment that doesn’t support it,” she said. “The biggest supportive theme that came up was faculty simply encouraging them to do it, asking their students, ‘What did you do this weekend for self-care?’ They take the time to check in with their students and give them permission to take time for themselves. That takes zero effort.” “What can we do to make sure faculty are also able to model self-care for their students? The behaviors students are picking up now pave the foundation for the rest of their career. If faculty are working themselves to the bone, it sets an expectation for their students that they are supposed to do the same. If faculty model self-care and talk about its importance, students may be more likely to do it themselves.” Dr. Ayala said when her team asked students what programs can do to support self-care, answers ranged from formal programming and talking about it in the classroom, to referrals for therapists, discounts for gym memberships, or places to meditate on campus — ways to make self-care easier to access. When students are asked what the biggest barrier to self-care is, the answer wasn’t surprising. The majority of students responded that time was an issue. “That’s a tough one because there’s only so much programs can do to minimize the amount of work required,” Dr. Ayala said. “Students have to balance all these professional responsibilities and don’t know what to give up.”  Are you looking to know more about self-care and other similar topics when it comes to high education? Or, are you a journalist covering this topic and looking to book an interview? That’s where we can help. Dr. Erin Ayala is a licensed psychologist and core faculty member in the counseling psychology doctoral program at Saint Mary’s University of Minnesota. To book an interview with Dr. Ayala – simply click on her icon to arrange a time.

What's Ahead for California's Gig Workers?

A new law is set to take effect in California on January 1 that could significantly shift the landscape for the "gig economy" and freelancers across the state: Assembly Bill 5 (or AB 5) will require businesses to reclassify workers like ridesharing and food app delivery drivers as employees and not contractors, giving them access to minimum wage and benefits such as overtime, workers' compensation and health insurance.  Another group that's targeted in the legislation are freelance journalists. (Vox Media, the parent company of sports site SB Nation, has already taken action and laid off hundreds of freelancers before the law goes into effect.)  Villanova University professor Cheryl Carleton, PhD, is an expert on labor economics and the workforce who, in conjunction with Mary Kelly, PhD, recently published research on alternative work arrangements and job satisfaction. "By making them regular employees of the company, workers that firms do hire would gain some benefits, and the government may gain some unemployment insurance payments," Dr. Carleton said about California's AB 5 legislation. "Such a law may be great for them. However, other workers will be worse off because they will be losing just what they wanted—the ability to work when and where they want." "Some of these workers may already have needed benefits through a spouse or significant other or through another job," she continued. "Perhaps they are retired and already have access to those benefits. Still, other workers may not be able to take a regular job with its rigid hours, so they will not be able to work at all." Dr. Carleton also noted that there is a larger issue about how benefits are provided in our economy.  "Benefits such as medical insurance, pensions and sick and disability leave are provided through one's place of employment. To the extent that these other working arrangements are growing in popularity, the best approach may be for us to rethink how such benefits are offered," she shared. "It may be that more should be offered by the government to citizens, which then would allow them the ability to choose the job(s) they want that fill the needs they have." To speak with Dr. Carleton or Dr. Kelly, please click on the "View Profile" links featured on this page.

Delivery is a billion-dollar business and growing – are drones and robots the answer to getting retail and medical packages to customers on-time and cost-free?

It may be the most wonderful time of the year, but for those delivering packages to houses and homes across America this holiday season it’s also the busiest one. In fact, it’s expected that Amazon alone will ship close to 300 million packages for Christmas.  Customers want their purchases quicker and cheaper and it’s changing how the landscape works. It's estimated that free shipping will cost Amazon more than a billion dollars this quarter alone. This explains why shippers are looking at some radical new technologies to cut the cost of the last mile – and this is not just limited to the retail shopping industry. “Technology-driven innovations such as delivery drones or driverless vehicles not only facilitate last-mile delivery, they help with the inclusion of new sets of “customers, especially those in remote locations or rural areas with poor infrastructure, says Morvarid Rahmani, assistant professor of Operations Management at Scheller College of Business at Georgia Institute of Technology. For instance, companies like UPS, CVS, and WakeMed are exploring the idea of drugs and other health-related items being delivered by drones. In a first, collaboration between the FAA and UPS partner Matternet made deliveries from a CVS pharmacy in Cary, North Carolina as well a customer’s retirement community in November. Rahmani thinks this type of delivery shows promise. “Using drones to deliver medical packages can give rural communities access to products and medical supplies, which they would not be able to access otherwise. This delivery model is a way of incorporating social concerns and conditions of underserved populations into business practices. Using drones to deliver medial packages is a great example of collaboration between a governmental agency and for-profit companies, which is toward the dual goals of promoting efficiency and inclusion,” she notes.   So, while most consumers are coming to terms with drone technology as a means for the Amazons of the world to replace it’s fleet of trucks, many customers are seeing the future of receiving essential, potentially life-saving drugs to their doorstep. “These technologies enable inclusive retailing and distribution for large (excluded) communities all over the world, says Rahmani. “Successful implementation of inclusive business practices requires collaboration of for-profit firms with the public sector, civil society organizations, and communities”.CBS News - December 15, 2019 Morvarid Rahmani is an Assistant Professor of Operations Management at Scheller College of Business at Georgia Tech. She is an expert in the areas of research is on collaboration in work processes such as new product development, management/IT consulting, and education. Dr. Rahmani is available to speak with media regarding this topic – simple click on her icon to arrange an interview. About Scheller College of Business The Georgia Tech Scheller College of Business is located in a state-of-the-art building in Georgia Tech’s vibrant Technology Square, the core of the Atlanta’s high-tech business community. The College offers an internationally recognized business education, including full-time, evening, and executive MBA options as well as undergraduate and Ph.D. degrees, to approximately 2,000 degree-seeking students each year. Scheller College collaborates across Georgia Tech to offer joint MS degrees in quantitative and computational finance and business analytics. Custom and open enrollment programs for executives and professionals are offered through the Huang Executive Education Center, located within the College. Interdisciplinary centers for teaching and research within the College enrich the educational experience, the campus and the community by providing a direct connection with the real world. They fuel collaborative teaching and research in some of the most relevant areas in business today: leadership, innovation, sustainability, the global enterprise, and business ethics.   For more information, contact media@scheller.gatech.edu

Part 2: Collaborating with Faculty Experts: A How-To Guide for Marketing Departments & Deans

In my last blog post, I shared some strategies that marketing departments can use to collaborate with their faculty experts (Read Part I). This post will reveal the final five principles that will help you collaborate with your faculty and get better results. 6. Show Quick Wins to Get Momentum As the old saying goes, “nothing succeeds like success.” We all like to back winners. So while you won’t immediately see massive changes across the board on day one, it’s important to show progress. Expert marketing programs deliver significant results over the long run but you must communicate the early wins you achieve in the first few months to create internal momentum. Remember it’s not just about the numbers. It’s just as important to provide qualitative information on the market interactions you are generating for your experts. For instance look at these early indicators: Contribution – Who’s participating in contributing content to your expert center? Look at key types of files such as publications, videos and presentations. Engagement – Also consider sending stats out to your experts showing which profiles get the most amount of web traffic. Other Results – Speak to activities where you used your expert content to do outbound story pitches to media. Also mention coverage you are getting, or speaking engagements that resulted from inquires received from your expert profiles. For instance, one of our ExpertFile clients, very soon after launching their expert center received an inquiry from a major engineering publication for one of their professors, a direct result of their participation in the Expert Center.  Communicating this to other faculty drives engagement. Tip: Send out a quick “Leaderboard” email showing the top five or ten experts who rank highest in completed profiles. This public recognition will get noticed. 7. Opt-In your Experts For Various Research, Writing & Speaking Contributions The famous “help me, help you” quote from Jerry Maguire sums up the importance of collaborating effectively with your experts. They are very busy people; meeting them halfway will ensure mutual success. Get some face time: Emails with requests to send information often will go ignored.  Instead invest the time to set up a quick meeting at their office to review and update their expert profile to make sure it’s up to date. Locate new projects that are in progress such as publications or speaking engagements and set a date to check-in with them. Identify Opportunities: Identify their key research interests and passions to see where they can help in contributing to the overall content mix. Organize Your Content Contributions: Build out a list of key areas for each expert where they can “opt-in” to contribute to your expert marketing programs. Think about various areas they can help as a researcher, writer, or speaker for both internal and external events. Remember, there are many jobs to be done across campus that go way beyond media interviews. Identify who can write blog posts, contribute to content in a research capacity, or even review story pitches. Track these commitments and follow up with your experts and you will see the payoff. Many experts want to help, but it’s important to approach them and organize your interactions with them in an efficient manner for success. Content planning frameworks are a great way to track this information. 8. Put Your Experts in the Spotlight Want to see better results from your media relations efforts? Organize your experts based on areas of interest. Once you’ve curated that list, you can align your experts with breaking news events and other opportunities on your editorial calendar. Here’s how it looks: Set up a “Topic Cloud”: List all the areas of interest that your faculty experts want to speak on. Make sure the terms you use are relevant to what journalists are searching for on Google. Start at a high level and then drill down for a structured taxonomy of terms. For instance if you have a medical expert who speaks about ebola you also should index them under the term “infectious disease” as journalists also use this search term when looking for sources. Align Your Experts with an Editorial Calendar: An editorial calendar allows you to plan content well ahead of time so you can promote upcoming research, publications and other announcements. Mapping experts to these events in advance will deliver better quality output and engagement. For example, there are always stories that recur every year, things like tornadoes, taxation, gas prices and the like. Preparing for these stories allows you to have your angle ready, along with creative assets such as images and videos that will engage targeted audiences. With this work already done, you will have time to attend to other pressing matters. Get Ready to Pounce on Breaking News: The benefits of real-time marketing and helping journalists write the next paragraph of a breaking story are immense, but this is a game of speed. Matching the right expert to the right media opportunity requires this type of pre-planning to identify who the go-to people are within your organization. 9. Develop a Scorecard: Identify Some The Expert Metrics You want to Measure Here are the categories you need to pay attention to as you evaluate your progress as an organization: Contribution – Show stats on how you are seeing growth in published content assets. Track the growth in areas such as the number of published expert profiles, % completion of profiles and growth of published content in categories such as videos, PowerPoint presentations, and whitepapers. Engagement – Ask your digital team to provide stats on the number of profile views each expert is receiving monthly. Try ranking some of your top experts and send out a note congratulating them. Also try to spot trends such as traffic spikes related to topics that may be of interest to the media. These metrics can help you decide what topics you focus on when producing content or promoting your experts to journalists. Inquiries – Requests to contact your experts can come from a variety of audiences, and all can be valuable for internal departments ranging from media relations and advancement to recruiting. It’s important to evaluate what types of requests you are receiving. You can sort and route these requests more efficiently with an online form.  Some suggested categories you can track include: Media Inquiries Speaking Inquiries Expert Witness Inquiries Student or Parent Inquiries (classify by type i.e. Graduate Students, Foreign Students) Donor Inquiries Partner Inquiries Research Collaboration Inquiries Results – While it can be difficult to close the loop on all requests that you generate from your expert marketing efforts, try linking the source of your inquiries back to results. For instance, if you are doing clip reports, highlight specific media coverage that resulted from your efforts. You should also look at other important data such as student inquiries and donor connections that are made through your expert marketing programs. This will help you justify the return on investment and perhaps allow you to secure additional budget and resources from various groups in the organization who benefit. 10. Make Your Experts Feel Special: Don’t Forget Rewards and Incentives Anyone running a successful expert marketing program will tell you that it’s important to embrace some of the “softer” people skills to get results. It is essential to provide feedback and recognition to contributors to keep them motivated to help you. Remember that your experts are in constant demand, so you are competing for their most limited resource – their time. Here are some key things you should consider when working with your experts: Be Visible: Walk the campus and take an active interest in the work your experts are doing. Face-to-face meetings are an important part of enlisting support. Educate Them on Their Value as Experts: Help your experts understand how their contributions can impact areas related to media coverage, student enrolment, donor and alumni relations, and government and corporate sponsorships. Offer Assistance: Help them manage their online presence in your expert center. Make it as simple as possible to update content such as presentations, videos and speaking engagements. Recognize Key Contributions: Send personal notes to experts to thank them for their help. You can also do a shout out via email to a list of key contributors.