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What We Can Learn From Celebrating Irish-American Heritage Month
About two weeks ago, President Joseph Biden declared March 2021 Irish-American Heritage Month. In an official statement, the president said, "We owe a debt of gratitude to the Irish-American inventors and entrepreneurs who helped define America as the land of opportunity... The fabric of modern America is woven through with the green of the Emerald Isle." As the director of the Center for Irish Studies at Villanova University, an institution founded by Irish Augustinians to educate the children of Irish immigrants, Joseph Lennon, PhD, agrees. He hopes to use this presidential declaration as an opportunity to expand the conversation around what it means to be of Irish descent beyond wearing green and watching the annual St. Patrick's Day parade. The way Dr. Lennon sees it, "there is much more to Irish America than a parade and parties." With such a rich history of Irish immigrants and their descendants living in and contributing to the development of the United States, Dr. Lennon sees March 2021 as an important time to reflect on the "contributions and travails of this ethnicity" in a way that reaches beyond "silly slogans and marketing schemes." He reminds us, "there are over 30 million Irish Americans. The Irish contributed massively to the infrastructure of industrial America and later to the civil, education and business worlds—not to mention the Catholic Church." Dr. Lennon also hopes this month will help redefine the larger notion of what it looks like to be Irish and American. He notes that "38% of African Americans have Irish ancestry," but acknowledges that "this is a complicated issue," since in some cases this may stem from abuses suffered during the American practice of slavery. It is important conversations like these that Dr. Lennon wants to bring to light during Irish-American Heritage Month, and he stresses that "more research is needed into understanding this history—as well as the unions between Irish immigrants and northern-bound African Americans during the late nineteenth century." Per Dr. Lennon, these historical events are tied to our present day. He sees a need for "the level of recent racist attachments to Irishness... to be confronted with historical knowledge and anti-racist understandings." With such important issues in mind, Dr. Lennon wants to impart that "the Irish diaspora is global and diverse and Irish culture runs much more deeply and broadly in America than we might guess by just attending the St. Patrick's Day celebrations." He adds, "I'm curious to see if the conversation continues past St. Patrick's Day this year." Despite most St. Patrick’s Day events and programs being virtual in 2021, there are many opportunities to celebrate Irish-American heritage this year. At Villanova, the Center for Irish Studies is hosting a virtual St. Patrick's Day Celebration called "Links Across the Atlantic" on Wednesday, March 17, from 10:00 a.m. to 9:00 p.m. This free celebration will include live entertainment segments, from an Irish breakfast tutorial with study abroad director Mary Madec to lunchtime laughs with actor Johnny Murphy, and will culminate with a streamed Irish music fèis (or festival) in partnership with Tune Supply, featuring We Banjo 3, the Friel Sisters and One for the Foxes! For more information or to register for this event, please click here.
Hitting all the right notes - Georgia Southern music industry degree ready to launch
Georgia Southern University’s Department of Music earned national accreditation for a new music industry degree, the final step for an innovative program that combines music, technology and entrepreneurship. Launching in the fall of 2021, the new music industry program will prepare musicians for evolving careers in music. The program curriculum combines a traditional degree with 21st-century technology and performance opportunities. Accreditation from the National Association of Schools of Music (NASM) allows the new program, Bachelor of Arts in Music with a concentration in music industry, to be offered at the Armstrong Campus in Savannah. Students will have the option of declaring an emphasis area in music technology or music business. “We could not be more excited about this program,” said Steven A. Harper, Ph.D., chair of the Department of Music. “For many years, the music program has been itching to expand its reach and regional impact. Savannah is perfectly suited for a degree of this type and we couldn’t be more pleased to have this degree come to fruition.” The music industry program includes courses in music management, live sound, recording studio techniques, digital audio workstations and music entrepreneurship. “The numerous music industries in Savannah include music manufacturers, performing organizations/venues and major music festivals. These industries can provide ample internship possibilities for hands-on experience in a chosen area,” Harper said. “We are able to reach a student body we’ve never been able to serve before. We can prepare students for a whole different set of in-demand careers and we can create ties with the music industry in Savannah in a way that’s never been possible for us until now. It’s going to be a huge boon for the department, the college, the university and the Armstrong Campus.” One professor key to the program will be Stephen Primatic, DMA, who teaches percussion, theory, jazz and music technology. His versatility is evidenced by the books he has written: two on percussion pedagogy and another on instrument maintenance and repair. “This program will be beneficial to our students, the University and the community of Savannah, offering education and training for music careers in the 21st century,” said Primatic. If you are a journalist looking to know more about the Bachelor of Arts in Music with a concentration in music industry or would like to interview Steven A. Harper, Ph.D., chair of the Department of Music or Professor Stephen Primatic -- simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to set and time and date.
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam Style” rapidly became a global sensation. Within just two months of its release, the video was attracting a daily average of nine million viewers. In late September, Guinness World Records confirmed it to be the “most liked” video on YouTube. By December it had become the first piece of content on the platform to garner more than one billion views. As of 2020, the Gangnam Style video has been seen by more than 3.7 billion people around the world. Pys’s official YouTube channel has around 14.1 million followers—a significant user base. But even assuming that each one of these followers had watched the video several times and shared it with others, it still doesn’t account for the sheer volume of views the video has racked up over time. So what’s going on? What is behind the super virality of Gangnam Style and other pieces of content that, like it, appear to defy the rules of probability on the social web? Rajiv Garg, associate professor of information systems & operations management at Emory’s Goizueta Business School, has put a new hypothesis to the test. And he’s found that there’s a clear link between virality and what he calls the “spillover effect” of posting content onto multiple platforms at specific times. “We know that when celebrities and popular figures post videos, there’s likely to be a strong response from their follower base, depending on the content. But over time, user consumption reaches a saturation point—the novelty simply wears off. And this happens around 10 days after a video is posted,” Garg said. “Yet some videos just keep on going, getting successive waves of views on the same platform in quantities that eclipse the follower base. We hypothesized that this is affected by launching on different sites and platforms, but we really wanted to understand the mechanisms behind this and figure out why this activity was occurring on the original platform as well as others—as in the Gangnam case.” Together with Vijay Mahajan (McCombs, UT Austin) and Haris Krijestorac (HEC Paris), Garg looked at the diffusion patterns for viral content on the social web. First analysis confirmed that content sharing by users was the chief primary driver of virality; indeed, views typically increased after a video would appear on a second or third platform. But this didn’t explain why those views were growing back on the original platform too. In fact, the finding ran contrary to the established view that platforms compete for content—that posting to one platform leeches user views from another. “The reasoning until now has been that social platforms cannibalize content. In other words, when you post Gangnam Style onto Vimeo, you’ll get fewer views on YouTube as a result,” Garg said. “Users will move to the other platform and watch it there instead.” But in fact, the opposite was happening. Intrigued, Garg and his coauthors deployed synthetic control—a comparative statistics methodology—to test the causal effects of sharing content to one platform versus posting it to multiple sites. This methodology involved posting 381 viral videos on 26 video-hosting sites. In addition, they ran a randomized field experiment with 30 videos that were randomly seeded onto new platforms at random times. The results across both methods were consistent. Users who were finding the videos once they had been posted to a second (or third, or fourth) platform were still sending viewers to the original platform to view the content. And viewers were coming in droves. “What seems to be happening is that content is going viral as it’s consumed on the original platform—YouTube, say—and then shared to other channels. Here, on the second channel—Vimeo, Daily Motion or others—these videos reach new audiences,” explained Garg. “But for whatever reason, once they’ve discovered the video, many of these new users prefer to go to the original channel and watch it there. And this is happening consistently and in highly significant numbers of users.” This spillover effect could be due to a number of things, says Garg. It could be that for certain audiences, content is simply more readily discoverable on certain platforms—but that these platforms are not the first choice in viewing preferences. It could also be that the content is visible to users but not viewable on the second platform. “Say Gangnam Style is seen on YouTube by a viewer and shared. It then appears on Vimeo, and a second user discovers it; but maybe this user doesn’t like Vimeo or perhaps Vimeo isn’t available in their region or country. What happens then?” noted Garg. “The simple answer is that these new users end up Googling Gangnam Style and find it on YouTube—the original platform. The novelty and virality of the first wave of users has died down, but this new wave of users comes in, creating a spillover effect that boosts the popularity of the video all over again.” Looking again at the results of their analyses, Garg and his colleagues were able to determine that the spillover effect is strongest immediately after a video is introduced onto a secondary platform, as well as at the 18- and 42-day marks. “We analyzed the effect of introducing a video onto a new platform on the increase in views it generates on the original platform over time,” said Garg. “It appears the spillover mechanism is strongest during the first week but experiences spikes later on. In the long-run, we were able to generate twice as many views back on the original platform as we would otherwise have expected. So the effect really is huge.” It is also limited, however. The researchers found diminishing impact in posting content to a succession of different platforms. By the time the video is shared to a fourth or fifth platform, Garg and his coauthors saw no returns. The findings are nonetheless hugely significant for content creators, he says. “We’ve seen that content shared on different platforms sends users back to the original, and that debunks the idea that online channels cannibalize each other’s content,” Garg noted. “And we’re able to say with precision that this effect is strongest during the first week with later spikes, suggesting these may be the best times to introduce content onto new platforms.” Content creators looking to ‘viralize’ their material would do well to take a strategic, omni-channel approach based on these insights, says Garg. Multi-platform sharing is an effective way of spreading word of mouth content and reaching new audience bases—and not just nationally, he stresses. “The effect is not limited to borders or languages. Savvy content creators can create their first ripple on a YouTube or Vimeo and, as the views start falling off, go on to propagate to a second or third channel, including foreign ones,” he said. “The spillover effect is just the same. Staging and staggering your content this way, you reach completely new audiences, many of whom will spill over onto your original platform.” If you are a journalist looking to cover this topic – then let our experts help with your story. Rajiv Garg from Emory’s Goizueta Business School is available to speak with media – simply click on his icon now to arrange an interview today.
STORY: The CAA School Safety Patrol team receives international award for their work
Scoring top marks in the category of Communications/PR Campaign of the Year, for Events and Observances, CAA School Safety Patrol ® team was awarded the Gold Stevie Award in the 17th Annual Business Awards for their work on CAA School Safety Patrol 90th Anniversary Campaign. The team worked on campaign elements like, alumni videos, a vest redesign, a choreographed dance called ‘The 45’ Dance and an float entry into the Toronto Santa Claus Parade. The award recognizes the achievements and positive contributions of organizations and working professionals worldwide. This year, the winners were chosen from a pool of over 3,800 nominations from 63 nations and territories. Some quotes from the judges on our entry: "All activities promoting the 90th anniversary reached perfectly their targets and especially the dancing must have leveraged the activities to something cool and awesome – just as kids said… Great ideas, at the same time simple and engaging! Great job." "Impressive and innovative campaign, very interesting!" "Most thrilling and engaging anniversary celebrations for an extremely important cause - safety of the school going kids. Thoroughly enjoyed the videos." The CAA School Safety Patrol program was developed to protect, educate and empower elementary school children on safe road-crossing practices. Along with CAA, the police, school boards, teachers, busing consortia, parents, and approximately 20,000 dedicated student volunteers give their time to ensure road crossings and school buses remain safe for young Ontarians. Approximately 900 schools in Ontario participate in the CAA School Safety Patrol program and works with over 50 partners to help deliver the program. For more information, visit https://www.caaschoolsafetypatrol.com/.
Digital Media Consumption in Canada is Being Dramatically Impacted by the Coronavirus Crisis
A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms. Insights from our Analysis: News, news and more news: Canadians are consuming news at a record pace Social media and messaging: Canadians are staying ultra-connected with their communities Entertainment, music, and spirituality content: increased consumption seen as behaviours change Government: information from government websites are becoming top-of-mind Finance: increased focus on investments and payments Analysis of News & Information Category We have seen an explosion on engagement with news and information sites. In looking at the news categories and its subcategories, the week of Mar 9-15, 2020 saw big increases in engagement over the benchmark week of Dec 30, 2019 - Jan 5, 2020. As a trend, news consumption in general is also on the rise in Canada in terms of aggregate daily unique visitors and visits over time. Analysis of Social Media and Messaging Category As Canadians respond to the Coronavirus reality, we are seeing that their engagement with digital communication channels has increased significantly. When comparing daily engagement with email, instant messengers and social networking sites between the week of March 9-15, 2020 and the benchmark week of Dec 30, 2019 -Jan 5, 2020 as it relates to the % change in usage, we saw large increase in activity. The raw increase in numbers in social media provides greater detailsof the growth in usage: Analysis of Entertainment, Misc and Religious / Spiritual Category Content is Queen, King, Prince, and Princess – between the weeks of Dec 30– January 5 and March 9-15, greater amounts of time at home and the associated increased screen time drove incremental usage of the Entertainment category and the Religious/Spiritual subcategory. Driving the growth is the explosion of Entertainment – Music, which saw an increase of 32% in aggregate daily UV, a 33% increase in visits, and a 31% increase in minutes during this time. Analysis of Government Category Another category that has seen an explosion of visitation and engagement is government sites. Overall there has been huge audience and time spent with government-related content. Here is the build of visits and aggregate Daily UV over the past 10 weeks: We reviewed the Government category between week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 and looked at the % change in usage, which really showed a large increase in activity by Canadians. Based on this trend and growing global cases of Coronavirus, it is expected that Canadian audiences will continue to flock to the content from the government in these uncertain times. Analysis of Finance Category There is a saying that we hear in society – “Follow the Money”. The digital behavior of Canadians has been analogous in recent weeks as we have seen increased measures taken relating to the Coronavirus. Overall the Business/Finance category has seen some increased usage over the time period reviewed. Banking, Payments, Investments, and especially Taxes have seen high visitation. Between the week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 we saw an increase of +19% and +59%, respectively, in visits in the Investments and Payments subcategories. Additional insights from Comscore’s initial COVID-19 insights for Canada show that: Overall Digital Consumption across the Total Internet has increased. During the time period of this review visits have increased by 10% and time spent has increased by 14% In a time of crisis, people turn to News/Information Websites There have been significant increases in activity by Canadians on Social Media, Email, and Messaging pointing to the need for communication. Social distancing is safe on the internet. Interest soars for government information sources – where we see an explosion of usage. Increases in certain content Categories like Entertainment, Games, Music, Dating, and Religion/Spirituality have spiked Spikes in traffic are occurring for the e-commerce giants as social distancing and local restrictions impact in-store retail – with specific focus on Food and Supermarket Global movement restrictions lead to tumultuous traffic for travel sites
Canadian's Digital Behavioral Shifts in Relation to the The Coronavirus Pandemic
This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020. Key Insights from Our Analysis Digital consumption continues to grow: the visits and minutes curve is not flattening Key content categories such as news, social media, and government are being driven by higher engagement: metrics include visits and duration More engagement with news sites: sites categorized as local, business/finance, and general news are main drivers Categories that focus on entertaining, kids, food, financial advice, and children’s education are also seeing growth: growth comes from increases in aggregate unique visitors, visits and minutes Automotive manufacturers, real estate, sports and travel entities have seen decreases: however, they are poised for major increases and a bounce back. Mobile platforms are driving growth: some differences between desktop and mobile engagement Canadian's total digital consumption continues to grow When we analyzed Canadian total digital media consumption to compare the percentage change between the week of March 16, 2020 and the first weeks of January 2020, February 2020, and March 2020, we found that overall digital engagement is not flattening. Even comparing the beginning of March against mid-March, we can see visitation, visits, and engagement continuing to grow. Looking at the total digital consumption trend over time, we can see growth in total minutes spent online while total visits have remained relatively flat. Media Consumption Growth by Category There are several content categories that we are seeing major growth in each of the time periods: These digital categories of news/information, social media, entertainment, government and games are showing continuous growth. The need for ongoing news and information updates, government information, flocking to social media to bring community together and message, and the need to be entertained with visitation and engagement on Entertainment and Games Entities. News and Information Category Insights To look at the news/information category a bit closer – it is amazing to see the category growth over the past few weeks of Canadians going to news entities to get updates. The hockey stick growth from the start of March 2020 is very evident. The news and information growth is being driven by local news, general news, and business/finance news. That being said – technology, politics, and weather are also seeing growth. Through these time periods, we are also seeing some other categories that are showing significant growth. Many of the categories are a result of many Canadians being home bound and isolated, and with families with kids having the kids at home. Platform Variance for Media Consumption One of the areas that we have been asked most about is whether we find any variances between desktop and mobile platforms. When reviewing the data, there is greater engagement with mobile platforms in the week of March 16 compared to other weeks. Amidst the global COVID-19 pandemic, we are seeing a significant increase in digital consumption amongst Canadian consumers. The data trends show Canadians are flocking online with significant growth in news entities, instant messaging, social media, government resources, entertainment, music destinations, video, and financial websites. What this means for marketers and advertisers is a significant opportunity to reach Canadians who are highly engaged and are looking for relevant and timely content. It comes down to delivering the right message, at the right time, in front of the right audience, in brand safe environments.
Maintaining intimacy in your relationship while in COVID quarantine
Whether you’re social distancing, in quarantine, or in lock down like I am here in Barcelona, I have been thinking about how we can all keep up our intimate relationships with ourselves and our partners during this time. It’s important for us to try to find joy and satisfaction in our daily routines (indoors). So I have put together an intimacy guide to help us all get through this period – whether you’re single, a couple living together or part of a couple living apart there should be something to help you. For the couples living together I can assure you that Netflix & Chill will get boring pretty quickly, so work your way through this list and keep the intimacy spark alive while you’re both stuck indoors. 1. Take a shower together and have some good, clean fun in the bathroom. 2. Cuddle through it. We’re all for social distancing but if you live with your partner, now is not the time to stop cuddling. 3. Sleep in different beds. Sometimes its good to have time apart and a good night’s sleep in separate beds. It can make it even more special when you do actually share a bed together. 4. Give each other massages with some natural oils. 5. Watch some adult movies together and maybe act out some of the moves after. For couples living apart I know it must be tough if you’re living apart and you can’t see each other due to quarantine, but thanks to technology there are lots of ways you can remain intimate with your partner, no matter the distance. 1. Send nudes! Need I say more? And while you’re at it you can send some intimate texts telling your partner exactly what you’d like to be doing if you were together. 2. Video call and enjoy being in each other’s company. 4. Write a list of all the intimate things you want to try together after quarantine. 5. Do the test to find out your love languages and learn about each other’s. 6. Ask each other the infamous 36 questions that lead to love. 7. Send each other love letters (via email if you can’t post!) For single (or self-partnered) people Now is the perfect time to fall even more in love with yourself… 1. Please, repeat after me: Don’t text your ex! Now is not the time to overthink your beak-ups and send a message to your ex. 2. Explore your body and re-discover your pleasures. Touch new parts of your body and find new erogenous zones. 3. Write a bucket list of all of the things you want to try alone. 4. Have a date night with yourself. Cook yourself a nice meal, listen to music, drink wine, massage your feet and write a list of all of the things that you love about yourself!
Black Gospel Music Expert Shares 10 of the Most Powerful, Enduring Freedom Songs, Protest Spirituals
By Robert F. Darden, Professor of Journalism, Public Relations & New Media, Founder and Director of the Black Gospel Music Restoration Project at Baylor University WACO, Texas (June 19, 2020) – As the protests following the death of George Floyd began to roil the country, it was only a few days before the demonstrators began to sing an array of freedom songs and protest spirituals, as well as a few new adaptations, including Bill Withers’ “Lean on Me.” Some of these songs have been sung by people fighting nonviolently for freedom and justice for hundreds of years. Many have been sung continually in the United States since the 1800s, right through the #blacklivesmatter and #metoo movements. Others have been adopted by freedom fighters in the Arab Spring, at Tiananmen Square and even now in Hong Kong. The Black Gospel Music Restoration Project at Baylor University has the world’s largest collection of digitized vinyl songs and sermons from gospel’s “golden age.” Not surprisingly, there are hundreds of freedom songs and protest spirituals in the collection as well. Below is a list of some of the most influential, most powerful, most enduring and beloved songs that have inspired and encouraged sings for two centuries. Each song is available for listening in the digital collections of the Black Gospel Music Restoration Project. (Assistance provided by Baylor Libraries’ Digitization and Digital Preservation Services.) 10. “We Shall Not Be Moved” and “Which Side Are You On?” When labor unions admitted African Americans in the 1930s and '40s, labor protesters quickly absorbed and adapted the great protest spirituals. These two old union songs were quickly adopted and expanded by the civil rights movement of the '50s and '60s. Listen to “I Shall Not Be Moved” by the Mighty Wonders of Aquasco, Maryland. 9. “A Charge to Keep Have I” In the days before hymnals, a song-leader would sing or speak a line and the congregation, whether in a church or at a mass meeting, would sing it back, called “lining out.” One of the most popular lined-out hymns during the movement was the old hymn, “A Charge to Keep Have I.” Listen to “A Charge to Keep” by Betty Simmons. 8. “Up Above My Head, I Hear Freedom in the Air” This old spiritual became a favorite in the great singing protests of Albany, Georgia, and quickly spread throughout the South. Listen to “Up Above My Head, I Hear Freedom in the Air” by Sister Rosetta Tharpe. 7. “If I Can Help Somebody” Not all freedom songs were defiant in tone. Some provided comfort in difficult times. Some helped encourage those in despair. This is one of those songs. Listen to “If I Can Help Somebody” by Dorothy Love Coates and the Gospel Harmonettes from the LP, Till My Changes Come. 6. “Freedom Highway” Some original songs were composed during the movement that were not only quickly adopted by the civil rights activists, they’ve remained in the repertoire of freedom fighters everywhere. One such song is “Freedom Highway” by the Staple Singers who themselves marched many miles with Dr. Martin Luther King Jr. Listen to “Freedom Highway” by the Staple Singers. 5. “Keep Your Eyes on the Prize”/“Hold On” There are dozens of variations of this civil rights-era favorite. Most include the couplet about Paul and Silas in jail, but all were sung to bolster spirits in tough times. Listen to “Keep Your Hands on the Plow” by The Famous Ward Singers from the LP on Vista Records. 4. “This Little Light of Mine” Fannie Lou Hamer made this old children’s song one of the most popular and righteous of the freedom songs. It was easily adaptable to every situation and good for naming the names of your oppressors. Listen to “The Little Light of Mine” by the Ward Singers. 3. “99 ½ Won’t Do” “99 ½ Won’t Do” was one of the most powerful songs to come out of the Birmingham freedom movement, sung by choirs and soloists alike, and it has since become a staple for many gospel singers, along with “I’m a Soldier in the Army of the Lord.” Listen to “99 ½ Won’t Do” by the Greater Sabathani Baptist Church Mass Choir. 2. “Don't Let Nobody Turn You Around” This freedom song has been sung repeatedly during the George Floyd protests – and has been sung for a hundred years or more. It lends itself well to a tone of defiance against great odds and was another freedom song that was infinitely adaptable to the situation. Listen to “Don't Let Nobody Turn You Around” by the Five Trumpets. 1. “We Shall Overcome” Few songs can match the majesty and soulful power of “We Shall Overcome,” always sung standing, with arms crossed clasping the hands of those on either side. It is at its most powerful -- then and now -- when the lines “black and white together” are included. Listen to “We Shall Overcome” from the 45 by Alice McClarty and the Traveling Echoes. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
Voice teachers and singers are facing an avalanche of questions while planning how to return to “normal operations” as restrictions ease from the COVID-19 pandemic. Singers generally expel more breath and saliva than normal talkers, so are their social distancing requirements different than most? If public health officials require six feet of separation at all times, how does a choir practice and perform? If voice lessons have to be done remotely, how can tone and pitch be properly evaluated via an internet connection? These are just some of the dilemmas facing voice teachers and music professors. “We are highly concerned in the arts related to how we deal with teaching when we return to campuses, classrooms and studios, particularly with singing,” said Allen Henderson, executive director of National Association of Teachers of Singing (NATS) and professor of voice at Georgia Southern University. “Singers are what we might call super-emitters — in terms of what is expelled in a breath. What kind of precautions do we need to take?” To help start answering such questions, Henderson and NATS organized a webinar called “A Conversation: What Do Science and Data Say About the Near-Term Future of Singing?” It is scheduled for Tuesday, May 5, at 5 p.m. He said within 24 hours of the webinar’s announcement, more than 2,000 people had signed up. “I was able to secure one of the major researchers on aerosolization of viruses,” Henderson said. “I suspect there will be a lot of higher education arts administrators in attendance and the information shared will be used widely in formulating responses to the unique problems of teaching music when reopening occurs.” Henderson noted that when the country shut down, the process was fairly quick and uniform. As organizations such as universities make plans to return to ‘normal’ operations, leaders will likely have to develop their own plans unique to their settings. “It will be complicated, and it’s about what protocols institutions and individuals have in place in regard to testing and contact tracing so that there’s a sense that we are creating as safe an environment as possible,” Henderson said. “Our job is to arm our colleagues with the best possible science-based information we can.” To learn more about the upcoming webinar, simply visit the story attached:
Don’t Neglect Spiritual, Mental Health During this Time of Health Crisis, Baylor Expert Says
In a difficult and ever-changing time of crisis surrounding the spread of coronavirus, the basic needs of health and safety come first. But as these basic physiological needs are met, the more advanced care for spiritual and mental health can remain overlooked or ignored altogether. Baylor University’s Holly Oxhandler, Ph.D., LMSW., associate dean for research and faculty development and assistant professor the Diana R. Garland School of Social Work, is an expert on mental health, primarily anxiety and depression, as well as religion and spirituality in clinical practice. In this Q&A, she shares tips and resources to help unhook from the baser instincts of fear and anxiety, even momentarily, to monitor and care for spiritual and mental health needs. Q: During a crisis, why do spiritual and mental health needs tend to be overlooked or ignored? A: In the midst of a crisis, our natural reaction is to go into a fight-or-flight response to the situation. Our most basic needs must be met, such as finding a sense of safety, and our bodies are doing what they were designed to do: to protect us. For example, if we were to encounter a bear on a hiking trail, our sympathetic nervous system would be activated to meet the basic need of keeping us safe. Our spiritual and mental health are not primary needs in that moment of crisis. If we were to run from that bear and reach safety, our emotions would eventually become regulated, our breathing would become normal, and we could return to a generally balanced way of being that allows for attention to our spiritual and mental health. However, we are in a prolonged moment of crisis surrounded by uncertainty, constantly evolving news updates and daily threats to our and loved ones’ safety regarding our health, finances and sense of normalcy. In this state of constant stress, it can be really hard to unhook from the fight-or-flight response and remember to tend to our spiritual and mental health. Q: How can people tend to their spiritual health during this time of crisis? A: In this moment, most of us are being forced to be still and/or surrender the illusion of control in ways we have never faced before. In this stillness, our spiritual practices can help remind us of a divine Love that is with us through each moment, but we must intentionally set time aside to practice them. Plus, many research studies have shown healthy, positive spiritual practices have the potential to support our mental and physical health. One thing that’s very important, especially in the midst of this crisis, is that we do not spiritually bypass what’s happening. It may be tempting to want to jump to hope and ignore the pain, but to the best of our ability, our faith traditions teach us we must sit with and feel the grief rooted in the overwhelming change and loss we and our neighbors are facing. As Fr. Richard Rohr says, “If we do not transform the pain, we will most assuredly transmit it – usually to those closest to us.” We must be with the fear and uncertainty, grieve the loss of life as we knew it a few weeks ago, pray the psalms of lament, and feel the freedom to wrestle with and/or cry out to God in ways we read about others doing so in our sacred texts. The important thing is that each of us engages in something tied to our faith, regardless of what we believe in, and to be consistent in the practice, continually learning to surrender that sense of control we’re all finding ourselves learning to do right now. Spiritual Health Tips Prayer Reading our sacred text Meditation Centering prayer (my personal favorite, which teaches us silence, solitude and stillness) Breath prayers (here are some examples) Engaging in creativity (music, dance, art) as an act of worship Practicing gratitude Seeking beauty in the mundane Yoga Journaling Especially in this time of increased isolation, I would recommend inviting others into these practices for a sense of solidarity and community, including those within our home or via social media, video conferencing or by phone. Q: How can people tend to their mental health needs? A: The first practice I would recommend is to pause and breathe deep for 4-5 seconds, noticing your belly rise instead of your chest, and breathe out for 6-7 seconds. The second would be grounding. When our brain is flooded with information and emotion, it is hard to stay present. In grounding, we take a deep breath and ask ourselves five questions to return to the present moment: What do I smell right now? What do I taste? What do I see in front of me? What can I touch and feel the surface of? What do I hear? A third recommendation would be to get outside as often as you can and, ideally, into some sunlight. I would also recommend the practice of tuning into our bodies. For many of us, it can be difficult to pay attention to what our bodies are trying to tell us, in the same way our thoughts and emotions communicate with us. Especially now, pay attention to the tension in your neck, the overall exhaustion, the pain in your arm muscles, the tightness in your chest, or any other experiences you notice by tuning in. Your body may be trying to tell you to spend less time watching the news (maybe cut back to 1-2 times a day), to take a nap or to move it and exercise. Last, and perhaps most importantly, do not hesitate to reach out for help if you are noticing changes in your appetite, sleep, mood, thoughts or feelings. Stay in communication with loved ones but just as you would seek a medical doctor for a broken arm, seek a therapist when you notice changes in your mental health. Many therapists are quickly adapting to telehealth services in this moment to meet growing demands and social distancing expectations. Some sites for finding a therapist include Psychology Today or HelpPRO, and if you or a loved one are deeply struggling, please reach out to the National Suicide Hotline or call 800-273-TALK (8255). Reaching out for help with your mental health is a sign of courage, not weakness. Q: During this time of crisis, what populations do you feel are most vulnerable to mental or spiritual health decline? A: Honestly, I think every single one of us are vulnerable to mental and spiritual health decline during this moment for varying reasons. As mentioned before, these parts of us are easily brushed aside when we’re most focused on ensuring our basic needs of safety and security are met. Still, there are a few groups I’m especially sensitive to. The first are the helpers on the front line facing far more need than resources, time or energy to meet those needs. These include our health care providers, social workers, therapists, grocery and restaurant employees, teachers, parents, nonprofit organizations, faith leaders, volunteers, community leaders, pharmacists, lab technicians, scientists and more. These helpers are at such high risk of burnout and my hope is that, to the best of their ability, they are caring for themselves holistically in order to care for others well. I’m also sensitive to a few other groups who are vulnerable to mental and spiritual health decline. First, older adults are the most religious cohort and are already at risk for depression and isolation even without a crisis, so I worry for them in light of the necessary social distancing. Second, in light of added pressures, those with various mental illnesses must continue to care for themselves via the medication or therapy they need. Third, I’m sensitive to those who are recovering from a substance or behavioral addiction and are now surrounded by overwhelming stressors that put them at a higher risk of relapse. Thankfully, recovery groups are now moving online and I would encourage those in recovery or remain plugged into a group. Q: Many people are unable to access a doctor or professional therapist to get help. What are some resources for those that may need free or low-cost options? A: There are a number of websites that can help individuals find a professional mental health care provider, such as a licensed clinical social worker, psychologist, counselor or marriage and family therapist. I mentioned Psychology Today, HelpPRO, and the Suicide Prevention Hotline above, but there are others. Better Help and Talk Space are two growing online therapy sites and Low Cost Help elevates providers with affordable rates. I also host a weekly podcast, CXMH: Christianity and Mental Health, which has a ton of episodes on various topics related to this intersection, including a recent one specifically on COVID-19. You can also contact your insurance provider to see who is in network or, if you do have a primary care provider, see if they have any recommendations. Your local faith communities may also have a list of mental health care providers to consider. There are also many organizations committed to providing resources, including the Substance Abuse & Mental Health Services Administration, National Alliance on Mental Illness, and the National Institute on Mental Health. Q: How can neighbors help neighbors and individuals help individuals outside of the professional or therapy setting? A: I really want to emphasize that, especially in this moment, we must practice extending grace, being still and holistically caring for ourselves so that we can care for others well. We can do our part to serve those who are serving others, even if that means practicing social distancing and stillness, while tending to our spiritual and mental health. Discerning what is ours to do in this moment to offer help, healing, hope and love to our neighbors as well as ourselves, and to help protect our helpers from burning out, will be critical in the days and weeks ahead. As Chris and Phileena Heuertz shared in their prayer, A Call to Solidarity During COVID-19: “You’re not alone. We’re in this together. We’ll do everything we can to help.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE DIANA R. GARLAND SCHOOL OF SOCIAL WORK AT BAYLOR UNIVERSITY Baylor University’s Diana R. Garland School of Social Work is home to one of the leading graduate social work programs in the nation with a research agenda focused on the integration of faith and practice. Upholding its mission of preparing social workers in a Christian context for worldwide service and leadership, the School offers a baccalaureate degree (B.S.W.); a Master of Social Work (M.S.W.) degree available on the Waco or Houston campuses or online; three joint-degree options, M.S.W./M.B.A., M.S.W./M.Div. and M.S.W./M.T.S., through a partnership with Baylor’s Hankamer School of Business and George W. Truett Theological Seminary; and an online Ph.D. program. Visit www.baylor.edu/social_work to learn more.
