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Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says

One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business. 

Baylor’s Jeff Levin Named a Fellow of Prestigious International Society

Baylor scientist Jeff Levin, Ph.D., M.P.H., has been invited to become a Fellow of the prestigious International Society for Science and Religion (ISSR), a multidisciplinary learned society based at Cambridge University. Founded in 2002, ISSR is the world’s preeminent scholarly organization devoted to the intersection of science and religion. The Society has only about 200 Fellows, mostly from the physical and biological sciences, philosophy, history and theology. Levin is one of the few Fellows with a background in the biomedical sciences. Levin, an epidemiologist and religious scholar, holds a distinguished chair at Baylor, where he is University Professor of Epidemiology and Population Health, professor of medical humanities and director of the Program on Religion and Population Health at the Institute for Studies of Religion. He also serves as adjunct professor of psychiatry and behavioral sciences at Duke University School of Medicine and as an affiliated member of the Center for Medical Ethics and Health Policy at the Baylor College of Medicine. Levin is a founding father of the field of research devoted to the influence of religious faith and spirituality on physical and mental health. He has been conducting studies on this subject since the early 1980s. He came to Baylor in 2009. Levin’s work “is the culmination of a lifetime of diligent scholarship, for which he is rightly renowned worldwide, said Stephen G. Post, director of the Center for Medical Humanities, Compassionate Care and Bioethics at Stony Brook University, and an ISSR Fellow. “It is hard to imagine that any one scholar could have made such a pioneering contribution across this interface, but Jeff has been digging deep for nearly 40 learned years,” Post said. Levin’s colleagues at Baylor were excited to hear about this honor. “This is an amazing honor for a world-class scholar. This recognition is a true testament to his many important publications and remarkable career,” said Byron Johnson, Ph.D., co-director of ISR and Distinguished Professor of the Social Sciences. Among the ISSR’s distinguished Fellows are several Templeton Prize laureates, Gifford lecturers and leading academic scientists and theologians in Europe and North America. “I never expected this and wasn’t sure I was even on their radar,” Levin said. “The science and religion field has become a major intellectual endeavor, but the subject of religion and health up to now has not really been acknowledged by the field or accepted in it. So this is a first—an honor for me, for sure, but also recognition of the work that so many of my colleagues and I have been doing since the 1980s.” Levin has been published in more 220 scholarly publications, including 11 books. His most recent book is “Religion and Medicine: A History of the Encounter Between Humanity’s Two Greatest Institutions,” forthcoming this fall from Oxford University Press. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE BAYLOR INSTITUTE FOR STUDIES OF RELIGION Launched in August 2004, the Baylor Institute for Studies of Religion (ISR) initiates, supports and conducts research on religion, involving scholars and projects spanning the intellectual spectrum: history, psychology, sociology, economics, anthropology, political science, epidemiology, theology and religious studies. The Institutes mandate extends to all religions, everywhere, and throughout history, and embraces the study of religious effects on prosocial behavior, family life, population health, economic development and social conflict.

Supervisors Driven By Bottom Line Fail To Get Top Performance From Employees, Baylor Management Study Says

‘Bottom-line mentality’ can lead to loss of employee respect and loyalty, research shows Supervisors driven by profits could actually be hurting their coveted bottom lines by losing the respect of their employees, who counter by withholding performance, according to a new study led by Baylor University. The study, “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance,” is published in the journal Human Relations. “Supervisors who focus only on profits to the exclusion of caring about other important outcomes, such as employee well-being or environmental or ethical concerns, turn out to be detrimental to employees,” said lead researcher Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business. “This results in relationships that are marked by distrust, dissatisfaction and lack of affection for the supervisor. And ultimately, that leads to employees who are less likely to complete tasks at a high level and less likely to go above and beyond the call of duty.” While other studies have examined the impact of bottom-line mentality (BLM) on employee behavior, Quade said this is the first to identify why employees respond with negative behaviors to supervisors they perceive to have BLM. The research team surveyed 866 people. Half of those surveyed were supervisors; the other half were their respective employees. Data was collected from those who work in a range of jobs and industries, including financial services, health care, sales, legal and education. Researchers measured supervisor BLM, employee BLM, task performance and leader-member exchange – the rating employees gave of their relationships with their supervisors. Employees rated their supervisors’ BLM by scoring on a scale statements like: “My supervisor treats the bottom line as more important than anything else” and “My supervisor cares more about profits than his/her employees’ well-being.” They rated leader-member exchange via statements such as “I like my supervisor very much as a person” and “My relationship with my supervisor is composed of comparable exchanges of giving and taking.” Supervisors rated their employees by scoring statements such as: “This employee meets or exceeds his/her productivity requirements,” “This employee searches for ways to be more productive” and “This employee demonstrates commitment to producing quality work.” Based on the responses and the data collected and analyzed, the researchers found: High-BLM supervisors create low-quality relationships with their employees. In turn, employees perceive low-quality leader-member exchange relationships. Thus, employees reciprocate by withholding performance. When supervisor BLM is high and employee BLM is low, the damaging effects are strengthened. When both supervisor and employee BLM are high, the negative performance is still evident. The last finding on that list was particularly significant, Quade said, because it contradicts a common belief that when two parties (in this case, supervisors and employees) think alike and have similar values, there will be a positive outcome. Not so much in the case of BLM, the study shows. “When supervisor and employee BLM is similarly high, our research demonstrates the negative effect on performance is only buffered, not mitigated – indicating no degree of supervisor BLM seems to be particularly beneficial,” the researchers wrote. “It seems even if employees maintain a BLM, they would prefer for their managers to focus on interpersonal aspects of the job that foster healthier social exchange relationships with their employees in addition to the bottom line.” The profit-performance relationship can spark a conundrum for companies, Quade said, because organizations want to be profitable, and performance is an important indicator of an organization’s health and vitality. If leaders believe a negative dynamic regarding BLM exists in their organization, the researchers suggest a few practical steps: Be cautious of a BLM approach or emphasizing bottom-line outcomes that could neglect other organizational concerns, such as employee well-being and ethical standards. Managers should be aware of the message they pass along to employees (and the possible performance repercussions) when they tout bottom-line profits as the most important consideration. Organizations that need to emphasize bottom-line outcomes should consider pairing the BLM management style with other management approaches known to produce positive results, such as practicing ethical leadership. “Supervisors undoubtedly face heavy scrutiny for the performance levels of their employees, and as such they may tend to emphasize the need for employees to pursue bottom-line outcomes at the exclusion of other competing priorities, such as ethical practices, personal development or building social connections in the workplace,” the researchers wrote. “However, in doing so they may have to suffer the consequence of reduced employee respect, loyalty and even liking.” ABOUT THE STUDY “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance” is published in the journal Human Relations. Authors are Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business; Benjamin McLarty, Ph.D., assistant professor of management, Mississippi State University; and Julena Bonner, Ph.D., assistant professor, Utah State University. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Design Thinking still resonates within businesses today…or, at least it should – let our expert explain!

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown, CEO of IDEO I would add the following to Mr. Brown’s statement. This innovation approach requires more than a designer’s toolkit. It requires multiple departments within an organization to engage in the approach. If I’ve learned one thing in my more than 5 years in higher education it’s that companies continue to push for employees to become better problem solvers, more creative/critical thinkers, and ultimately stronger communicators. Why? Company growth is critical, and the aforementioned skills are how many companies will achieve growth. At Otterbein, we continue to provide education that addresses the development of these skills. We are designing a new focus in the MBA Program; Design Thinking. Otterbein University’s MBA Program is collaborating with the Master of Design (MDes) Program at the Columbus College of Art & Design (CCAD), to integrate a Design Thinking Area of Focus within the MBA program. Design Thinking combines design research, service design, studio & project course for prototyping/impression/artifact work, along with design thinking principles critical in succeeding in business and industry. It is designed for individuals who wish to pursue a career in business design, organizational change, and innovation, among other potential career paths. Are you a reporter covering stories that involve Design Thinking? Are you a student considering pursuing Design Thinking as a postsecondary option? If so, let our experts help with any of your questions. Eric is Director of the MBA Program at Otterbein University and is available to speak to the concepts of Design Thinking. Simply click on his icon to arrange an interview.

A global commitment to democracy

When I was invited to attend the Global Forum on Academic Freedom, Institutional Autonomy, and the Future of Democracy held this June in Strasbourg, France, I jumped at the chance. I was proud to add Otterbein’s support to a movement of global leaders committing to protecting democracy. I attended the forum along with more than 100 higher education leaders from around the world. Since its founding, Otterbein has stood for the rights of academic freedom and autonomy, as well as the freedom of speech of individuals, and we continue to stand resolute today. Otterbein believes that all voices from different walks of life must be represented, respected and valued, and we are committing to be a national and global leader in preserving democratic societies and values. The Global Forum was co-organized by the Council of Europe; the International Consortium for Higher Education, Civic Responsibility, and Democracy; the Organization of American States; and other partners, notably the International Association of Universities and the Magna Charta Observatory. It gathered higher education leaders and representatives of public authorities and NGOs from Europe and the United States, as well as smaller numbers from Australia, Asia, Africa, the Middle East and Latin America. - John Comerford Are you a journalist covering topics about democracy and how it is being threatened around the world? What role does higher education play in global democracy? And what countries or regions are the most at risk? There are a lot of questions regarding this topic – and that’s where we can help. John Comerford is an expert in higher education, regional and national topics. He is the President of Otterbein University and is available to speak with media regarding this issue and how higher-education needs to be made available to everyone in America regardless of income, family name or background. Simply click on his icon to arrange an interview.

From Asthma and Tick Bites to Dengue Fever, Nurses Tackle Health Impacts of Climate Change

According to statistics compiled by the National Aeronautics and Space Administration (NASA), carbon dioxide levels are at their highest in more than 650,000 years. In addition, 18 of the 19 warmest years ever have occurred since 2001, according to NASA. The World Health Organization reports that between 2030 and 2050 climate change is expected to cause 250,000 additional deaths per year from malnutrition, malaria, diarrhea and heat stress. “Many people don’t realize how much climate change can affect their health,” says Ruth McDermott-Levy, PhD, MPH, MSN, RN, director of the Center for Global and Public Health at Villanova’s M. Louise Fitzpatrick College of Nursing. “We see increases in ground level ozone from the changes in our climate here in the United States and in Europe. And we see the impact of climate change on our patients every day.” Earlier this year, Dr. McDermott-Levy spent several months in Finland collecting nurses’ observations on the impact of climate change. “In Finland extreme cold causes deaths, but increasing heat waves have become a health risk, too. This is especially a risk for the chronically ill and the elderly. And nurses will need to consider heat-related issues when they discharge elderly patients from the hospital to their homes.” In addition to health issues related to climate change, the increasing extreme weather events that bring on flooding and wildfires also disrupt the health care delivery supply chain, making much needed medications, medical supplies, and access to health care providers a greater challenge in delivering care.

Covering World No Tobacco Day – Let our experts help!

May 31 is the WHO’s World No Tobacco Day. And despite all the awareness campaigns, education and advice – people are still lighting up. In fact, according to the CDC: More than 16 million Americans are living with a disease caused by smoking. Cigarette smoking is responsible for more than 480,000 deaths per year in the United States, including more than 41,000 deaths resulting from second-hand smoke exposure. This is about one in five deaths annually, or 1,300 deaths every day. On average, smokers die 10 years earlier than non-smokers. If smoking continues at the current rate among U.S. youth, 5.6 million of today’s Americans younger than 18 years of age are expected to die prematurely from a smoking-related illness. This represents about one in every 13 Americans aged 17 years or younger who are alive today. With marketing toward youth increasing and e-cigarettes and vaping now a part of the mainstream – is the fight against big tobacco becoming even harder? There’s a lot there to cover and that’s where our experts can help. Dr. Martha Tingen is a behavioral nurse scientist targeting prevention of tobacco use in children. She is available to speak with media any time – simply click on her icon to arrange an interview.

Expert perspective on a trade war with China and how it could impact a Trump presidency

Trade negotiations between the United States and China have continued to deteriorate over the last few weeks. In efforts to pressure the Chinese to make reforms to trade-related issues such as forced technology transfer and intellectual property rights, the United States has raised tariffs on nearly all Chinese exports. While there is a consensus among experts that these trade issues harm U.S. producers and must be dealt with, there is not universal agreement that a trade war is the best way to make it happen.  Who will feel the effects? It is apparent that both consumers and producers in the U.S. will feel the effects of the trade war. Producers will not be able to absorb the increased costs from the raising tariffs and will need to pass them along to consumers. Consumers will begin to see the prices increase on a host of retail goods, such as clothing and apparel, toys, and home goods.  Partners replaced? In addition, as the Chinese retaliate with increased tariffs on U.S. exports, such as agricultural goods, producers from other countries with lower tariffs are stepping in to take the place of the U.S. exporters. For example, Brazilian soybean producers are more than happy to sell their product to China at a lower cost. Once lost, it may be difficult for U.S. farmers to regain these important Chinese markets.  A political price to pay? It appears that the effects of the trade war may hit the Trump administrations base, in agricultural and manufacturing regions, disproportionately. However, the administration may see the trade war as beneficial to Trump’s 2020 reelection campaign, as Trump is being perceived as being tough with the Chinese and holding them accountable to unfair trade practices. That appears to resonate with his base. However, it remains to be seen how long his base will continue to support this approach as both producers and consumers continue to feel the economic pinch of the growing trade war with China.   There’s a lot to know about the short and long-term impacts of a trade war with China and that’s where or experts can help. Matt has taught business and marketing courses at Saint Mary’s University of Minnesota since 2008. Prior to Saint Mary’s, he worked in both the banking and the non-profit sectors, most recently with a non-governmental organization (NGO) with operations in more than a dozen countries. Matt is an expert in political and economic development and is available to speak with media. Simply click on his icon to arrange an interview.

Allies in the war against cyber attacks – Learn how Georgia Southern University’s experts are answering the call

Modern times call for modern solutions. In these days of digital transformation – the new trenches of warfare are dug in cyberspace. In fact, just recently NATO ran a four-day drill where the exercise simulated a cyber attack on a country’s infrastructure and election process. Cyber-warfare is the new reality across the globe. It’s with these advancements that the Georgia Southern University Center for Applied Cyber Education (CACE) signed an Education Partnership Agreement (EPA) with the 688th Cyberspace Wing (688 CW). “As of now, we are the only academic organization in the country that has a direct EPA with the 688 CW,” said CACE Executive Director Scott Scheidt. “The collaboration supports research and development activities for Georgia Southern faculty and students across multiple disciplines, allowing them access to defense laboratory projects that would not otherwise be available in an educational environment.” Are you interested in cyber-warfare or covering this topic? Do you need to know more?   Just how vulnerable is America? What are the likely targets? And who are the actual likely perpetrators? There’s still a lot to learn about this topic and that’s where an #expert from Georgia Southern University can help with your coverage. Scott Scheidt is the executive director of the Center for Applied Cyber Education at Georgia Southern University. He is an expert in cyber security and cyber workforce development. Scott is available to speak with media regarding this topic – simply click on his icon to arrange an interview.

Working together to promote veteran education

Georgia Southern University recently signed an agreement (see attached) with Nine Line Foundation that will assist veterans as they transition back into civilian life. Veterans will be enrolled in an aquaponics training program with the University’s Armstrong Campus’ Sustainable Aquaponics Research Center (SARC) at a compound at Nine Line Apparel in Savannah, Georgia.   Aquaponics, or soilless farming, mixes aquaculture, the farming of fish, and hydroponics, to fuel the growth of plants in water. The SARC, a 4,100 square-foot greenhouse, has four independent recirculating systems, each containing 900-gallon tanks capable of holding more than 100 mature tilapia. Working within the College of Science and Mathematics, the SARC is focused on providing students, faculty and volunteers with the opportunity to conduct fundamental, interdisciplinary research in the area of aquaponics. The partnership with Nine Line Foundation will extend education opportunities to area homeless veterans and provide faculty and students an opportunity to engage with the veterans. Are you interested in learning more about his project and how Nine Line Foundation and Georgia Southern University are working together to provide opportunities and training to veterans? SARC’s director, Brent Feske available to speak with media – simply click on his icon to arrange an interview.