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Dell Regains Top Share in the Canadian PC Commercial Market

There’s good news today for Dell Canada. The computer company based in Round Rock, Texas posted the strongest year-on-year growth out of all the major companies in Canada - growing 11.9% and buoyed by strong performances in the public sector segments. These numbers are impressive as shipments of traditional PCs in the first quarter of 2018 totalled 1.25 million units into the Canadian Market. Though the worldwide numbers show a flat (0.0%) year-on-year growth in the first quarter, the expectations exceeded the earlier forecast of a 1.5% decline in PC sales. The Canadian market was a bright light growing 4.2% annually. But it wasn’t all good news in Canada, out of the top five leading companies that also include HP, Dell, Lenovo, Acer and Apple. It was Apple that lost its shine finishing last with a year-on-year decline in shipments of 5.8%. So, what does this mean for the industry? Are PC’s coming back against the popular tide of tablets and other competing units? What is Dell doing right to lead the way? And what’s next for developers as they look to the next generation of products. There’s a lot to more to this topic – and that’s where an expert from the International Data Corporation (IDC) can help. Tim Brunt is the Program Manager for IDC's Canadian Quarterly PC Tracker program. He is an expert in analyzing current market trends, business planning, business and consumer buyer behavior. Tim is available to speak with media, simply click on his icon to arrange an interview. https://www.linkedin.com/pulse/canadian-traditional-pc-market-grew-42-yoy-q1-2018-tim-brunt/

Controversy surrounding the VIX benchmark — this expert saw it coming

There are a lot of eyes on the VIX benchmark these days as regulators explore potential flaws in the Cboe Global Markets product. Focus is on the monthly process through which the price of VIX futures contracts is calculated. According to a recent article on Bloomberg, “That monthly auction has been the focus of intense scrutiny this year, spurred by wild price swings and a 2017 research paper alleging the process is rigged. The stakes are big. Billions of dollars of derivatives contracts and exchange-traded products are tied to the index.” But should this be a surprise to anyone? As the article points out, a Texas McCombs professor has been looking into the VIP benchmark for some time now: “John Griffin, the University of Texas professor whose 2017 paper written with a grad student caught traders’ attention, believes someone is artificially suppressing the price of S&P 500 contracts, then profiting when the VIX settlement price comes in much higher. A more than $200 million distortion in the market was seen during the April 18 auction, he argues. ‘Since the public release and publication of our academic paper last year, the settlement deviations have substantially increased,’ he wrote in this week’s column. [Griffin is a regular columnist for Bloomberg.] ‘We are concerned that market participants may be reading our paper as a how-to-manipulate manual.’” This is a complex issue with literally billions of dollars at stake. And if you need to know more, that’s where our experts can help. Griffin is an educator and researcher in the structured finance field with respect to mortgage-backed securities and collateralized debt obligations. His expertise also includes international finance, institutional investment, and forensic finance, and his recent research focuses on understanding the role that conflicts of interest and misreporting by credit rating agencies and investment banks played in the financial crisis.Griffin is available to speak with media. Simply click on his icon to arrange an interview today. Source:

Who's the best gift-giver? Baylor marketing expert shares her research findings

Meredith David, Ph.D., assistant professor of marketing, studies marketing strategies with an emphasis on consumer behavior and well-being. Her newest study on gift-giving centers on "social projection" -- making choices on behalf of others based on your own preferences. The research reveals that people who are “secure” in interpersonal settings are the ones most likely to engage in social projection (making choices on behalf of others based on their own preferences). Conversely, those who are “anxious” in such settings are less likely to assume that others share their own preferences and less likely to make choices for others based on their personal attitudes. “You’d think that secure people with lots of friends and healthy personal relationships would have a better idea of what someone would like as a gift, but that’s not the case,” David said. “This research shows that individuals who are anxious in interpersonal situations and who have fewer close, personal relationships are better at predicting what a person may like.” Dr. David’s research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles, and the pursuit of health goals. Her research appears in numerous journals including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports and Health Magazine. Source:

Baylor Biology Professor Travels To Antarctica To Study Leopard Seals As Part Of NSF-Funded Research

As part of an $800,000 National Science Foundation-funded project, Stephen J. Trumble, Ph.D., associate professor of biology at Baylor, and other experienced Antarctica researchers from the University of California, Santa Cruz and Colorado State University will work to gain an understanding of the foraging ecology and physiology of the leopard seal, an Antarctic apex, or top, predator. “This three-year project will collect data on foraging and dive behavior, diet, habitat use and fuel use in leopard seals,” Trumble said. “Ultimately, the goal is to relate foraging behavior with physiological performance and determine physiological limits. The estimated physiological limits combined with habitat modeling will help us understand how leopard seals may respond and cope with a changing Antarctic environment.” Trumble and his fellow researchers will conduct their research at the remote Cape Shirreff Field Station on Livingston Island, relying on 55-years of combined experience and lights to navigate the terrain in the dark while searching for leopard seals. A vertebrate physiologist and expert in marine mammals, Trumble has made his fair share of national research headlines since he began working at Baylor in 2008. Along with his graduate students in his Laboratory of Ecological and Adaptational Physiology (LEAP), Dr. Trumble investigates and publishes on basic and applied research involving skeletal muscle physiology, organismal energetics, lipid biochemistry, digestive physiology and health indices in models ranging from rats to seals to whales. Source:

Baylor Professor, Public Relations Ethics Expert Shares Thoughts on Resignation of ICE Spokesman

James Schwab, spokesman for the U.S. Immigration and Customs Enforcement (ICE) in San Francisco, recently resigned his position -- alleging that Trump administration officials, including U.S. Attorney General Jeff Sessions, made false public statements after the agency’s recent Northern California sweep to arrest undocumented immigrants. Marlene Neill, Ph.D, APR, an expert on public relations ethics and coauthor of the new book "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job," said it's incredibly challenging for PR professionals when they feel their integrity is at stake or when they are at odds with their supervisors. If Schwab's accusations are founded, Dr. Neill said she feels he made the best decision. "I applaud James Schwab for his moral courage and willingness to stand firm in his values despite a high personal cost. From news accounts, it appears he tried to persuade other executives to be more forthright and truthful in their communication, but was unsuccessful in his efforts. That left him no choice but to resign. In our new book, we discuss different persuasive approaches senior executives can use to advocate for ethical communication. However, when those efforts fail, it leaves communication executives with few options to maintain their integrity. That is why it is so important to have a personal crisis plan." Dr. Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating Committee, which selects national board officers in 2012; and was appointed to the Board of Ethics & Professionals Standards in January of 2013. Dr. Neill is available to comment. Source:

Misleading our children – is revisionist history harming the education of our nation’s students?

It’s astounding and almost as if it’s a scene from a movie – meddling, mid-level politicians trying to revise and alter curriculums to ensure children in classrooms are only getting certain points of few and perspectives when it comes to key moments in American history. It’s a level of petty-propaganda usually associated with paranoid regimes in far-away countries. But these days, it’s a homegrown problem. In Texas, the state Board of Education is being slammed for altering facts, twisting perspectives and intentionally omitting moments in history from it’s curriculum. According to USA Today, “The state is considering revisions to the 2010 standards, which a group of academics slammed in a report Thursday. Among their complaints: lessons downplaying slavery as the Civil War's cause, exaggerating the influence of Moses on U.S. democracy and applauding the National Rifle Association and Newt Gingrich's Contract with America. "The quibble over wording here could not be more misleading," said Emile Lester, a report co-author and political science professor at the University of Mary Washington in Virginia.” So how does this happen and how is it allowed in modern America? And how common is this throughput the country? Is it a matter of too much power in the hands of those with an agenda or a reflection on an education system in a sate of neglect by elected officials? There are a ton of questions that need to be asked. That’s where an expert from at the University of Mary Washington can help. Dr. Emile Lester, associate professor of political science at the University of Mary Washington, an expert in church and state issues is available to speak with media regarding this issue. Simply click on Emile’s icon to arrange an interview. Source:

Baylor Expert Says Hollywood Leaves "Great Deal of Money on the Table" Re: Movies Featuring Actors of Color

Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:

Baylor Experts Share New "Phone Snubbing" Research. This time it's "Boss Phubbing!"

Baylor University marketing professors and smartphone use experts James A. Roberts, Ph.D., and Meredith David, Ph.D., published their latest study – “Put Down Your Phone and Listen to Me: How Boss Phubbing Undermines the Psychological Conditions Necessary for Employee Engagement” – in the journal Computers in Human Behavior. Roberts and David are known nationally and internationally for researching the affects of smartphone use on relationships. “Phubbing (phone snubbing) is a harmful behavior,” Roberts said. “It undermines any corporate culture based on respect for others. Thus, it is crucial that corporations create a culture embodied by care for one another.” Their newest study examines “boss phubbing” (boss phone snubbing), which the researchers define as “an employee’s perception that his or her supervisor is distracted by his or her smartphone when they are talking or in close proximity to each other” and how that activity affects the supervisor-employee relationship. “Our research reveals how a behavior as simple as using a cellphone in the workplace can ultimately undermine an employee’s success,” the researchers wrote. “We present evidence that boss phubbing lowers employees’ trust in their supervisors and ultimately leads to lower employee engagement.” The study found: * 76 percent of those surveyed showed a lack of trust in a supervisor who phubbed them * 75 percent showed decreases in psychological meaningfulness, psychological availability and psychological safety * The lack of trust and decreases in those key areas led to a 5 percent decrease in employee engagement Roberts and David suggest several steps that managers could take to change the culture and mitigate the negative effects of smartphone use. * Create a culture in which supervisors do not feel pressure to immediately respond to emails and messages from their superiors while meeting with their employees. * Structure performance criteria in a manner which motivates bosses to build healthy superior-subordinate relationships. This might include annual ratings by their subordinates. * Train supervisors and employees on the importance of face-to-face interactions and sensitize them to the potentially negative consequences of phubbing on employee attitudes and engagement. * Set formal smartphone policies by setting clear rules for smartphone use, access and security – and detail specific consequences for violating those rules. Source:

Black Gospel Music Expert Discusses Timelessness of Christmas Spirituals, Which Differ From Christmas Carols

Robert F. Darden, professor of journalism and founder of Baylor’s Black Gospel Music Restoration Project, treasures the rich sounds of Christmas spirituals, which differ from Christmas carols. “So many of the spirituals are written in what has been performed as and what scholars call the ‘eternal now,’” Darden said. “If you read the lyrics as they were transcribed, many of them are in the present tense.” To illustrate his point, Darden referenced the spiritual “Were You There?” in which the lyrics read, “It causes me to tremble.” Darden said that since slaves in America were not book-educated and struggled with the concept of time, the Bible was a contemporary account of what was going on for them. In their minds, they conflated Abraham in the Bible with Father Abraham Lincoln who was going to free them, and associated Harriett Tubman with Moses and the Ohio River with the Jordan River. Darden said the powerful resonance in these spirituals is unmatched because of the passion of the people who sang them. “When you hear the Christmas spirituals, you’re hearing people who (believe) this is a real live event,” Darden said. “Go tell it on the mountain that Jesus Christ is born, not was born. That gives them more of an immediacy and a power than songs that are in the past tense.” Darden also said that slaves had a more intimate understanding of the nativity story because they identified with the conditions into which Christ was born. They understood what it was like to come from a foreign land to a place where they were despised and enslaved in the same way that Christ was born as a refugee child with people seeking to kill him. “The spirituals reflect a people who believe they’re in the middle of the Bible story. I think that gives them a power that’s hard for others to match and why the Gospel artists, who would later record these songs, tried to capture that and keep that immediacy and intimacy that I think a lot of Christmas carols don’t have,” Darden said. Darden said the modern world still needs Christmas spirituals. While commercialism gets people excited and inspired for the holidays, people in 2017 need something that will help them reflect on what truly matters about the season. They need something that will not only remind them of history but will also evoke the sensation of gratitude for a needed savior. “By noticing and listening to the words of the spirituals, you see how they focused on what really matters," he said. Source:

Is Trump a Twitter Addict? Baylor Expert Says 'Yes'

Trump has said that Twitter is his way of communicating his thoughts directly with the world, bypassing the more traditional means of using the news media, which he tends to distrust. The president’s daily use of social media begs the questions: Can people be addicted to social media? If so, is President Trump an addict? “Yes and yes,” answered James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. Roberts is a nationally known expert on consumer behavior, social media and smartphone addiction, and the effects of smartphone use on relationships. He recently published a new edition of his book, “Too Much of a Good Thing: Are You Addicted to Your Smartphone?” which includes a bonus chapter focused squarely on the Commander in Chief’s Twitter habits. “Addiction is a strong word,” Roberts said. “It’s best understood and defined as ‘continuing a behavior despite its negative consequences for you and others around you.’ Yes, we can be addicted to social media use just like we can be addicted to drugs or alcohol. Addiction can result from any behavior that produces pleasure in the brain.” In his look at President Trump, Roberts focused on the six core components applied by many health professionals when analyzing substance use disorders – salience, euphoria, tolerance, withdrawal symptoms, conflicts and relapse. “Our inability to separate from technology is devastating to our well-being,” Roberts said. “Even if it’s not an addiction, it’s a deeply ingrained habit.” Source: