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Is hospital advertising actually good for our health?
Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain amount of controversy. Medical bodies, policy makers, and scholars alike question the ethics and efficacy of using (constrained) budgets to promote hospitals to patients. Diwas KC, professor of information systems & operations management at Emory University’s Goizueta Business School, and Tongil Kim, an assistant professor of management at Naveen Jindal School of Management in Texas, conducted a large-scale study of hospitals and patients in the state of Massachusetts to better understand the impact of hospital advertising. What they found is striking: Not only does television advertising work, it significantly drives demand, attracting patients living far from the hospital and beyond its regular area. And that’s not all. KC and Kim discovered that limiting hospital advertising or imposing an outright ban, as some groups have called for, might actually have serious negative effects on patient healthcare. “There has been a lot of discussion about banning advertising over recent years because of uncertainties around wasting money and resources,” KC said. In the paper “Impact of hospital advertising on patient demand and outcomes,” KC shows that there is a correlation between the amount spent on TV advertising and the quality of the hospital in question. Healthcare facilities that invest more in advertising tend to be “better” hospitals, he adds; they offer higher caliber care and services and, as such, they see much lower patient readmission rates—a key quality metric in healthcare. To get to these insights, KC and Kim looked at more than 220,000 individual patient visits to hospitals in the state of Massachusetts over a 24-month period. Among the data they collected were things like hospital type, location, and dollars spent on advertising. Patients were documented in terms of medical conditions, insurance, zip codes (to determine residence), and median household income. They were able to contrast those hospitals that invested in television advertising and those that did not. With the former, they uncovered a significant uptick in patient visits, with people coming from far further afield. This was particularly true of wealthier patients. Then there’s the question of patient outcomes. Here the data showed unequivocally that it’s the high-quality, low-readmission hospitals that advertise more—something that KC attributes to the natural tendency to get “more bang for the advertising buck when the quality of your product or service is better.” As for banning advertising, this would negatively impact these hospitals, he argues, limiting their ability to attract patients. It could also lead to an increase in population-level readmission rates. “Patient readmission rates are one of the key metrics along with mortality rates that tell us how well a healthcare facility is working,” said KC. “If a patient gets discharged but has to come back to a hospital in, say, 30 days, unless it’s a chronic condition or ongoing treatment, it’s a good indication that the patient didn’t get the level of care they should have the first time.” Indeed, “when we looked at all of the data, we found that the hospitals where there were fewest revisit rates were those that advertised more,” he said. KC finds that a blanket ban on hospital advertising could lead to an extra 1.2 readmissions for every 100 patients discharged. It’s a significant and “surprising” finding. And one that should inform the debate around healthcare advertising spend in the U.S. “There’s also the idea that this is a zero-sum game because if a patient doesn’t go to hospital A, they’re just going to go to hospital B—the one that advertises more—splitting the pie in different ways but not increasing that pie,” KC said. “What our study finds is that yes, advertising does draw patients away from one facility and towards another, but that the latter generally delivers better patient outcomes,” he said. “So, there is a social welfare benefit right there that suggests that you should not ban hospital advertising. There are real health benefits in allowing [advertising] to happen.” If you are a journalist looking to cover this topic - then let our experts help. Diwas KC is a Professor of Information Systems & Operations Management at Emory University’s Goizueta Business School. He is an expert in the areas of Data Analytics, Operations, and Healthcare. If you are interesting in arranging an interview - simply click on his icon to set up a time today.
Georgia Southern's Continuing Education offers credentialing assistance to active-duty military
Active-duty soldiers and National Guard Reserve service members can take advantage of the certification programs offered through Georgia Southern University’s Division of Continuing Education, which is now an approved provider for the Army Credentialing Assistance (CA) program. Together with the Federal Tuition Assistance and Army Credentialing Assistance programs, soldiers can receive up to $4,000 total per fiscal year to cover costs for eligible certifications. The CA can cover the cost of training, materials, study guides, fees, textbooks and certification exams. Georgia Southern is one of the first universities approved in the country, and one of only a handful in Georgia, said Deedee Southerlin, Ed.D., manager of adult programs for Continuing Education. “This program is truly designed to enhance a soldier’s skill set for their current Military Occupational Specialty (MOS) and close the gap between relevant MOS’s and civilian certifications,” she said, noting these types of programs aren’t considered for academic credit, but rather nationally recognized certifications. “If a soldier chooses their certifications for a career post-military, it may help them secure employment quicker,” she added. “Many times when exiting the military, soldiers are really only trained on what their Army role was. These certifications can help them have more of a seamless transition into civilian life.” So far, Southerlin said these programs, which are completely online or virtual, have drawn participants from Georgia, Alaska, Korea, Maryland, Texas and Ohio, among others. In addition, spouses of service members on active-duty may take advantage of the workforce development program, My Career Advancement Account Scholarship (MyCAA), credentialing program as well. If you are a journalist looking to cover how schools like Georgia Southern University are supporting America’s military during and after they have served their duty –simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
It’s finally here. The campaigns are on their final push and as of Tuesday night – the results will start rolling in. This has been one of the most unique elections in modern history. A divisive and bitter campaign fought during a global health crisis. Texas, which has 38 electoral college votes, second only to California in number – may be in play. Though Texas has not swung blue since 1976, Tuesday night a lot of eyes will be watching Texas to see what role it takes in deciding the outcome of the election. If you are a reporter covering the election in Texas, the key issues in the state and what motivates it to vote for either candidate – then let our experts help. Jim Riddlesperger is professor of Political Science at TCU and focuses on American politics, with emphasis in the presidency, Congress, and Texas politics. Professor Adam Schiffer writes and speaks on media bias, presidential nomination contests, political news, elections, and public opinion. Both are available to speak with media – simply click on either expert’s icon to book an interview today.
Want to save on home loans? Just talk to your peers!
For most of us, finance is complex. Yet making financial decisions is part of day-to-day life. Take mortgages. Around 60 percent of U.S. households have a home mortgage, but how many actually understand its real value? Calculating things like interest rate trade-offs or closing costs is not easy, and research finds that a majority of families make financial mistakes because they fail to understand benefits or savings that might be open to them in refinancing. There are ways to overcome this kind of “information friction”—the obstacles to understanding that make it hard for people to process complex financial ideas and concepts. One of these is education. Ensuring that people have direct access to clear information can help inform household decisions. That seems pretty basic. Another, perhaps less understood, mechanism is the “peer effect”—the way we learn from and are influenced by what our peers or colleagues say or do. A new paper published in the Review of Financial Studies by Gonzalo Maturana, associate professor of finance, takes a fresh look at how the peer effect can help households make better decisions about their mortgages. And he finds that work colleagues and associates can actually have a far greater positive impact on our financial outcomes than we might expect. Together with Jordan Nickerson from MIT’s Sloan School of Management, Maturana ran a large-scale study of a particular U.S. peer group: public school teachers employed by the state of Texas. Here’s what the study found: Where there was a lot of mortgage refinancing going on among teachers in a particular school, individuals were a stunning 20.7 percent more likely to refinance their own mortgage. In other words, they were far more disposed to investigate alternatives and take advantage of the better deals on offer. The peer effect was also a critical factor in their subsequent choice of mortgage lender. Maturana and Nickerson also found that the more savings a particular peer group was making in mortgage repayments, the more refinancing activity there was in that school or teacher network. It is clear. With financial decisions, the network effect can create a positive feedback loop, said Maturana. Household finance and mortgages are top of mind and play a part in most American families – and if you are a journalist looking to cover this topic – then let our experts help. Gonzalo Maturana is an Associate Professor of Finance at the Goizueta Business School. He is an expert in the areas of corporate, household and real estate finance. Gonzalo is available to speak to media regarding this topic – simply click on his icon now to arrange an interview today.
With America less than two weeks away from one of its most unique and divisive elections in the country’s history – and as the polls tighten and the outcome seems to be coming a little more clear from the fog of a long campaign, some might be getting a little worried. The November 3rd outcome is far from determined, especially if anyone wants to think back four years when President Trump was a candidate that was expected to be routed by Hillary Clinton. But as Joe Biden’s campaign is showing strength in traditional Republican strongholds, the idea of voting down the ballot and the ripple effects of voter change has representatives from both the Senate and House of Representatives concerned. If the presidency is to be lost, holding power and keeping a strong presence in both houses is still a priority. Getting re-elected and staying employed is also an important factor for members of Congress and sitting Senators. The following few days may be a crucial time for a lot of candidates seeking election in traditional ‘red’ states to start thinking for themselves and even distancing their platforms and profiles away from the campaign for the White House. It’s not as easy as it may seem. And that’s where a political expert can assist when examining a few of the important angles: What consequences and risks are there for candidates who abandon the party line? Where is it happening now and who is most vulnerable? Is down-the-ballot voting really an issue or just more of a myth made up for media covering an already long election? If you are a journalist looking to cover this election trend or any other topic leading up to Election Day – then let our experts help. Dr. Rosalyn Cooperman, associate professor of political science at the University of Mary Washington and member of Gender Watch 2018, is an expert on women in politics. She is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
BLOOMINGTON, Ind. -- During the pandemic, the amount of screen time for many people working and learning from home as well as binge-watching TV has sharply increased. New research finds that wearing blue-light glasses just before sleeping can lead to a better night's sleep and contribute to a better day's work to follow. "We found that wearing blue-light-filtering glasses is an effective intervention to improve sleep, work engagement, task performance and organizational citizenship behavior, and reduced counterproductive work behavior," said Cristiano L. Guarana, assistant professor of management and entrepreneurship at the Indiana University Kelley School of Business. "Wearing blue-light-filtering glasses creates a form of physiologic darkness, thus improving both sleep quantity and quality." Most of the technology we commonly use -- such as computer screens, smartphones and tablets -- emits blue light, which past research has found can disrupt sleep. Workers have become more dependent on these devices, especially as we navigate remote work and school during the coronavirus pandemic. The media have recently reported on the benefits of blue-light glasses for those spending a lot of time in front of a computer screen. This new research extends understanding of the circadian rhythm, a natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours. "In general, the effects of wearing blue-light-filtering glasses were stronger for 'night owls' than for 'morning larks,' said Guarana, who previously has studied how lack of sleep affects business decisions, relationships and other behaviors in organizations. "Owls tend to have sleep periods later in the day, whereas larks tend to have sleep periods early in the day. "Although most of us can benefit from reducing our exposure to blue light, owl employees seem to benefit more because they encounter greater misalignments between their internal clock and the externally controlled work time. Our model highlights how and when wearing blue-light-filtering glasses can help employees to live and work better." The findings appear in the paper, "The Effects of Blue-Light Filtration on Sleep and Work Outcomes," published online by the Journal of Applied Psychology. Guarana is the corresponding author; his co-authors are Christopher Barnes and Wei Jee Ong of the University of Washington. The research found that daily engagement and performance of tasks may be related to more underlying biological processes such as the circadian process. "Our research pushes the chronotype literature to consider the relationship between the timing of circadian processes and employees' performance," the researchers wrote. A good night's sleep not only benefits workers; it also helps their employers' bottom lines. "This study provides evidence of a very cost-effective means of improving employee sleep and work outcomes, and the implied return on investment is gigantic," said Barnes, professor of management and the Evert McCabe Endowed Fellow at the University of Washington's Foster School of Business. "I personally do not know of any other interventions that would be that powerful at that low of a cost." Across two studies, researcher collected data from 63 company managers and 67 call center representatives at Brazil-based offices for a U.S. multinational financial firm and measured task performance from clients. Participants were randomly chosen to test glasses that filtered blue light or those that were placebo glasses. "Employees are often required to work early mornings, which may lead to a misalignment between their internal clock and the externally controlled work time," the researchers said, adding that their analyses showed a general pattern that blue-light filtration can have a cumulative effect on key performance variables, at least in the short term. "Blue-light exposure should also be of concern to organizations," Guarana said. "The ubiquity of the phenomenon suggests that control of blue-light exposure may be a viable first step for organizations to protect the circadian cycles of their employees from disruption." Researchers received no financial support or compensation for this research. The glasses were donated by the Austin, Texas-based company Swanwick.
Black Gospel Music Expert Shares 10 of the Most Powerful, Enduring Freedom Songs, Protest Spirituals
By Robert F. Darden, Professor of Journalism, Public Relations & New Media, Founder and Director of the Black Gospel Music Restoration Project at Baylor University WACO, Texas (June 19, 2020) – As the protests following the death of George Floyd began to roil the country, it was only a few days before the demonstrators began to sing an array of freedom songs and protest spirituals, as well as a few new adaptations, including Bill Withers’ “Lean on Me.” Some of these songs have been sung by people fighting nonviolently for freedom and justice for hundreds of years. Many have been sung continually in the United States since the 1800s, right through the #blacklivesmatter and #metoo movements. Others have been adopted by freedom fighters in the Arab Spring, at Tiananmen Square and even now in Hong Kong. The Black Gospel Music Restoration Project at Baylor University has the world’s largest collection of digitized vinyl songs and sermons from gospel’s “golden age.” Not surprisingly, there are hundreds of freedom songs and protest spirituals in the collection as well. Below is a list of some of the most influential, most powerful, most enduring and beloved songs that have inspired and encouraged sings for two centuries. Each song is available for listening in the digital collections of the Black Gospel Music Restoration Project. (Assistance provided by Baylor Libraries’ Digitization and Digital Preservation Services.) 10. “We Shall Not Be Moved” and “Which Side Are You On?” When labor unions admitted African Americans in the 1930s and '40s, labor protesters quickly absorbed and adapted the great protest spirituals. These two old union songs were quickly adopted and expanded by the civil rights movement of the '50s and '60s. Listen to “I Shall Not Be Moved” by the Mighty Wonders of Aquasco, Maryland. 9. “A Charge to Keep Have I” In the days before hymnals, a song-leader would sing or speak a line and the congregation, whether in a church or at a mass meeting, would sing it back, called “lining out.” One of the most popular lined-out hymns during the movement was the old hymn, “A Charge to Keep Have I.” Listen to “A Charge to Keep” by Betty Simmons. 8. “Up Above My Head, I Hear Freedom in the Air” This old spiritual became a favorite in the great singing protests of Albany, Georgia, and quickly spread throughout the South. Listen to “Up Above My Head, I Hear Freedom in the Air” by Sister Rosetta Tharpe. 7. “If I Can Help Somebody” Not all freedom songs were defiant in tone. Some provided comfort in difficult times. Some helped encourage those in despair. This is one of those songs. Listen to “If I Can Help Somebody” by Dorothy Love Coates and the Gospel Harmonettes from the LP, Till My Changes Come. 6. “Freedom Highway” Some original songs were composed during the movement that were not only quickly adopted by the civil rights activists, they’ve remained in the repertoire of freedom fighters everywhere. One such song is “Freedom Highway” by the Staple Singers who themselves marched many miles with Dr. Martin Luther King Jr. Listen to “Freedom Highway” by the Staple Singers. 5. “Keep Your Eyes on the Prize”/“Hold On” There are dozens of variations of this civil rights-era favorite. Most include the couplet about Paul and Silas in jail, but all were sung to bolster spirits in tough times. Listen to “Keep Your Hands on the Plow” by The Famous Ward Singers from the LP on Vista Records. 4. “This Little Light of Mine” Fannie Lou Hamer made this old children’s song one of the most popular and righteous of the freedom songs. It was easily adaptable to every situation and good for naming the names of your oppressors. Listen to “The Little Light of Mine” by the Ward Singers. 3. “99 ½ Won’t Do” “99 ½ Won’t Do” was one of the most powerful songs to come out of the Birmingham freedom movement, sung by choirs and soloists alike, and it has since become a staple for many gospel singers, along with “I’m a Soldier in the Army of the Lord.” Listen to “99 ½ Won’t Do” by the Greater Sabathani Baptist Church Mass Choir. 2. “Don't Let Nobody Turn You Around” This freedom song has been sung repeatedly during the George Floyd protests – and has been sung for a hundred years or more. It lends itself well to a tone of defiance against great odds and was another freedom song that was infinitely adaptable to the situation. Listen to “Don't Let Nobody Turn You Around” by the Five Trumpets. 1. “We Shall Overcome” Few songs can match the majesty and soulful power of “We Shall Overcome,” always sung standing, with arms crossed clasping the hands of those on either side. It is at its most powerful -- then and now -- when the lines “black and white together” are included. Listen to “We Shall Overcome” from the 45 by Alice McClarty and the Traveling Echoes. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
According to some, the election is pretty much already over. There is no way Joe Biden can lose and there is absolutely no way Donald Trump can win. The thing is a lot of people said that four years ago about Hillary Clinton. There is a path to victory for Joe Biden, but unseating a sitting president is no easy task. It will take swinging several red states blue and not focusing on areas where President Trump may have fallen out of favor. What to watch Rust Belt's traditional battlegrounds: Trump’s chance of winning Michigan, which he carried by 11,000 votes in 2016, has been significantly reduced by the impact of COVID-19 in the state, which has suffered the fourth most deaths in the country. Pennsylvania has almost been as hard hit as Michigan (fifth most deaths). Of the three Rust Belt states, Trump is best positioned in Wisconsin, where his job approval has remained higher than the national average. West and South emerge as new Democratic base: Seven western states — California, Colorado, Hawaii, Nevada, New Mexico, Oregon and Washington — are firmly in the Democratic column. Six states in the South and Southwest — Arizona, Florida, Georgia, North Carolina, Texas and Virginia — are in various stages of becoming blue states. Outside of Virginia, which has already become a blue state, Arizona is the state most likely to transition to a Democratic base state as early as November. May 17 – Axios But as much as the playbook seems obvious – there will be pitfalls, landmines and barriers along the way. It is expected that this upcoming election will be divisive, expensive, and close. And President Trump has proven to be an effective and relentless campaigner. If you are covering – then let our experts help with your questions and stories. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the DNC Primary, running mates and the upcoming election. Simply click on his icon to arrange an interview.
Scarcity reduces consumers' concerns about prices, research shows
BLOOMINGTON, Ind. -- During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves. What's often left are generic or lower-priced branded products. According to new research from the Indiana University Kelley School of Business, it may not be because consumers during this crisis are viewing higher-priced products as having better quality. A paper published in the Journal of Consumer Research finds that scarcity actually decreases consumers' tendency to use price to judge a product's quality. "Scarcity is aversive and triggers the desire to compensate for the shortage, and to seek abundance," said paper co-author Ashok Lalwani, associate professor of marketing at Kelley. "People who face scarcity are less likely to view less vs. more expensive options as belonging to different categories, and thus are open to differences at either or both ends of the price continuum." This is the first paper to directly show the impact of scarcity on price-quality judgments. The findings are applicable amid times of economic crisis, natural disasters and social disturbances. "We suggest that people may not only differ in terms of how they categorize purchases, but also in terms of the extent to which they categorize, and scarcity reduces the tendency," Lalwani said. While consumers frequently judge the quality of a product based on its price, they change their thinking during times of scarcity and are less likely to categorize objects and less likely to use the price of a product to infer its quality, Lalwani and his co-authors found. The business implications for managers at high-end stores or those who want to increase sales of high-priced items are numerous. Lalwani suggested that one way such managers can activate the belief that higher prices indicate higher quality is by varying context or environmental factors. This could include encouraging consumers -- such as through contests or sweepstakes -- to categorize assorted items by price to facilitate the use of price-tiers as a basis for judging a product's quality. "The same objective could also be attained by reducing consumers' desire for abundance," Lalwani said. "For example, inside the store, managers could have portraits, displays or ads highlighting the harmful effects of gluttony or hoarding behavior. Doing so may increase customers' price-quality inferences and shift them from purchasing lower-priced to higher-priced goods. "Our findings also suggest that when stronger price-quality inferences are desired, retailers are advised to avoid utilizing scarcity messages, such as 'sale ends this week' or 'while supplies last,' especially for product categories in which the proportion of high-priced items is high, as priming scarcity among consumers may decrease their price-quality inferences." Other authors of the paper, "The Impact of Resource Scarcity on Price-Quality Judgments," were Hanyong Park, assistant professor of marketing at the Eli Brand College of Business at Michigan State, and David Silvera, retired associate professor of marketing at the University of Texas at San Antonio.
Drinking alcoholic beverages may be more appealing amid unease about the coronavirus, as people deal with shelter-at-home orders, fears about the economy and boredom, says a Baylor University researcher who studies alcohol use and misuse. But with regulations providing less access to alcohol, this may be a good time for individuals struggling with alcohol use to begin recovery and for others to guard against over-relying on alcohol or other substances. When bars and restaurants began closing — other than for such options as pickup, delivery or drive-through — liquor stores saw a surge in business, according to news reports. But Pennsylvania closed its liquor stores — some people defied stay-at-home orders and drove to liquor stores in neighboring states — and New Hampshire recently closed some of its liquor stores, according to reports. Other states who deemed the businesses “essential” also may take another look at the issue. How to grapple with the risks of substance use and misuse during this stressful time is the subject of this Q&A with Sara Dolan, Ph.D., associate professor of psychology and neuroscience at Baylor University, who has done extensive research on substance use and misuse. Q: There are memes — some of them humorous — going around about heavy alcohol use during quarantine. Why might people be drinking more than usual? DOLAN: People have many different motivations for drinking, and I think self-isolation amplifies some of those. First, people drink to feel good. For some, being out of the normal work routine may feel like a time to let loose. People also drink to feel less bad. It would be normal to feel out of sorts now that we are social distancing. It also would be normal to feel some boredom, and certainly we feel anxiety and uneasiness about our current circumstances. Alcohol may be seen by some as a way to cope with those negative feelings. Q: How might the “new normal” be especially hard for alcoholics? Could this be a time to begin recovery? Some may be social distancing from drinking buddies, although that wouldn’t stop drinking alone. DOLAN: A forced lack of access to alcohol through social distancing and bars being closed can be a great jumping-off point for someone to begin recovery, especially when people are physically distancing from the people they drink or use with. But this can be an especially tough time for people because they may not be able to cope with all the new stressors, especially if they don’t have access to their typical means of coping. For example, for someone who usually relies on friends and family for support, social distancing can cause more stress. And loneliness is especially difficult when it is stacked on top of economic, illness and other anxieties we are experiencing. It is important for us to reach out, from a distance, to family and friends and other resources to help us cope positively so we don’t turn to drinking or other drug use to help us cope. I worry about people who are very heavy drinkers who suddenly stop drinking. Alcohol withdrawal, which can happen when a very heavy drinker stops drinking suddenly, can be very dangerous. Symptoms include anxiety, shakiness, sweatiness, headaches, nausea and even hallucinations – seeing and hearing things others don’t see or hear — and seizures. If someone who usually drinks very heavily and suddenly stops drinking experiences these symptoms, immediate medical attention is necessary. Q: What strategies would you suggest as far as dealing with heavy drinking during this time – both for drinkers and for those who love them? DOLAN: We really all need to be compassionate toward one another, regardless of our individual struggles. This is a difficult time for everyone – it is normal during a crisis like this to feel anxious and even depressed. Support is very important, both for those who are struggling and for those who seem like they are doing fine. This support can take a lot of different forms, from offering an ear to listen to offering specific strategies, such as mutual recovery groups (such as Alcoholics Anonymous, offered online) and other coping resources, like apps. Here is a list of just a few of the apps that may help people cope with stress: Breathe2Relax iChill Personal Zen Self-Help for Anxiety Management T2Mood Tracker The Mindfulness App - meditate Q: What about groups like Alcoholics Anonymous during this time, who because of guidelines against large gatherings may miss in-person support? DOLAN: There are quite a few digital resources to support recovery from alcohol and substance abuse. Here are just a few: Alcoholics Anonymous Narcotics Anonymous Smart Recovery Groups Al-Anon Recovery Groups for loved ones of those struggling with problematic alcohol use Q: Is there anything else you would like to add? DOLAN: We know that during times of crisis, rates of anxiety, depression and suicidal behaviors increase, and those feelings and behaviors can be exacerbated by heavier alcohol or drug use. Let’s do all that we can to care for those around us. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.