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Ape Ancestors and Neanderthals Likely Kissed, New Analysis Finds featured image

Ape Ancestors and Neanderthals Likely Kissed, New Analysis Finds

Kissing occurs in a variety of animals but presents an evolutionary puzzle: it appears to carry high risks, such as disease transmission, while offering no obvious reproductive or survival advantage. Despite kissing carrying cultural and emotional significance in many human societies, up to now researchers have paid little attention to its evolutionary history. In the new study, “A comparative approach to the evolution of kissing,” published this week in the journal Evolution and Human Behavior, the researchers carried out the first attempt to reconstruct the evolutionary history of kissing using a cross-species approach based on the primate family tree. The results indicate that kissing is an ancient trait in the large apes, evolving in the ancestor to that group 21.5 – 16.9 million years ago. Kissing was retained over the course of evolution and is still present in most of the large apes. The team also found that our extinct human relatives, Neanderthals, were likely to have engaged in kissing too. This finding, together with previous studies showing that humans and Neanderthals shared oral microbes (via saliva transfer) and genetic material (via interbreeding), strongly suggests that humans and Neanderthals kissed one another. “While kissing may seem like an ordinary or universal behavior, it is only documented in 46% of human cultures,” said Catherine Talbot, co-author and assistant professor in the College of Psychology at Florida Tech. “The social norms and context vary widely across societies, raising the question of whether kissing is an evolved behavior or cultural invention. This is the first step in addressing that question.” Matilda Brindle, lead author and evolutionary biologist at Oxford’s Department of Biology, said: “This is the first time anyone has taken a broad evolutionary lens to examine kissing. Our findings add to a growing body of work highlighting the remarkable diversity of sexual behaviors exhibited by our primate cousins.” To run the analyses, the team first defined what constitutes a kiss. This was challenging because many mouth-to-mouth behaviours look like kissing. Since the researchers were exploring kissing across different species, the definition also needed to be applicable to a wide range of animals. They therefore defined kissing as non-aggressive, mouth-to-mouth contact that did not involve food transfer. Having established this definition, the researchers collected data from the literature on which modern primate species have been observed kissing, focusing on the group of monkeys and apes that evolved in Africa, Europe and Asia. This included chimpanzees, bonobos, and orangutans, all of which have been observed kissing. They then ran a phylogenetic analysis, treating kissing as a ‘trait’ and mapping this to the family tree of primates. They used a statistical approach (called Bayesian modelling) to simulate different evolution scenarios along the branches of the tree, to estimate the probability that different ancestors also engaged in kissing. The model was run 10 million times to give robust statistical estimates. Stuart West, co-author and professor of evolutionary biology at Oxford, said, “By integrating evolutionary biology with behavioral data, we’re able to make informed inferences about traits that don’t fossilise – like kissing. This lets us study social behaviour in both modern and extinct species.” While the researchers caution that existing data are limited – particularly outside the large apes – the study offers a framework for future work and provides a way for primatologists to record kissing behaviors in nonhuman animals using a consistent definition.

3 min. read
Giving with Purpose This Holiday Season featured image

Giving with Purpose This Holiday Season

As the season of giving draws near, many people are searching for meaningful ways to support the causes that matter most. From local food banks to global humanitarian organizations, charitable giving offers an opportunity to make a genuine difference – for the organization and for the donor. Two Baylor University experts in consumer behavior and philanthropy – James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, and Andrew P. Hogue, Ph.D., associate dean in the Office of Engaged Learning and founder of Philanthropy and the Public Good program – share five practical strategies to help donors give with intention and impact. Five ways to give more thoughtfully and effectively 1. Choose a cause that resonates with you Begin by considering the issues that matter most –education, hunger, health care, the environment or another area close to your heart. Once you identify your passion, take time to research organizations working in that space. Look for transparency, measurable results and a strong record of directing funds to mission-focused programs. “A helpful shortcut is to see whether a nonprofit receives repeat grants from charitable foundations,” Hogue said. “Those grants typically follow a rigorous evaluation process.” 2. Decide what you can comfortably give Giving should feel fulfilling, not stressful. Roberts and Hogue recommend reviewing your household budget and determining an amount that fits comfortably. Even small donations can accumulate into meaningful support over time. 3. Consider how often you want to give Think about whether a single contribution or ongoing support works best for you. Regular giving helps nonprofits plan ahead and maintain steady programming. “Consistent donations allow charities to allocate resources more effectively throughout the year,” Hogue said. 4. Automate your contributions Setting up recurring gifts through your bank or directly with a nonprofit keeps your generosity on track with minimal effort. Automatic withdrawals ensure reliability for the organization and ease for the donor. “It’s a simple way to make sure you don’t forget to give,” Roberts said, “and it provides charities with predictable support.” 5. Offer your time and talent if money is tight Financial support is just one form of generosity. Time, skills and personal networks can be equally valuable. “Donating your time and skills can be just as impactful,” Roberts said. “Whether you’re mentoring, sorting donations or helping at events, your presence matters.” Hogue added that giving enriches both the recipient and the giver: “Charitable giving is about making a difference in others’ lives while adding purpose and connection to your own.” His advice: start small, stay consistent and simply take the first step. “Giving is deeply rewarding,” Hogue said. “And as you grow in your generosity, keep a beginner’s mindset – there is always room to improve how we steward the resources entrusted to us.” Looking to know more or arrange an interview? Simply click on the expert's icon below or contact: Shelby Cefaratti-Bertin today.

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2 min. read
Five Million Airbnb Reviews Illuminate Guests’ Crime and Safety Concerns featured image

Five Million Airbnb Reviews Illuminate Guests’ Crime and Safety Concerns

Concerns about crime and safety have a dramatic impact on the behavior of Airbnb customers, according to new research co-authored by Liad Wagman, Ph.D., Dean of the RPI Lally School of Management. In an analysis of nearly 5 million reviews left by Airbnb guests, Wagman and his colleagues found that a short-term rental property’s occupancy rate and rental price dropped by significant amounts after a guest left a review mentioning safety concerns at or around the property: occupancy rates fell by anywhere from 1.5 to 2.4 percent, while average nightly prices dropped by roughly 1.5 percent. These negative safety reviews influenced the behavior not only of potential future customers, but also of the people who wrote them. A customer who mentioned concerns about crime and safety in the neighborhood around a property, for instance, became 60 percent less likely to ever use Airbnb again. “To see the effect of these dynamics play out in action is always fascinating to me," Wagman said. “Given that humans have different preferences, and that information transmittal is imperfect, it’s unsurprising that the effect of self-experience is larger than that of reading a critical review that resulted from it.” Worries about safety within a property — say, a broken step or a slippery tub — also reduced customers’ willingness to return to the platform, but by a more modest amount. The study also found that when people with neighborhood safety concerns did return to the platform, they tended to book properties in areas with lower rates of crime. The study, co-authored by Aron Culotta of Tulane, Ginger Zhe Jin of the University of Maryland, and Yidan Sun of Binghamton University, was published in the journal Marketing Science. Overall, the researchers found that safety-oriented reviews were rare: only about 0.5 percent of customer reviews mentioned safety concerns. But those reviews tend to be more negative in sentiment than the typical customer review, giving them an outsize impact on the behavior of subsequent would-be customers. The findings illustrate a delicate balancing act digital platforms have to perform, particularly those that rely heavily on user reviews: while highlighting negative experiences can help consumers make more informed choices, too much emphasis can drive customers away completely. The team ran several simulations calibrated by their empirical analysis to test how these dynamics play out in the market. They found that if a platform suppressed negative safety reviews completely, customers might assume that safety information was being hidden, and become more wary of using the platform in general. Conversely, while more transparency around safety issues could lead to fewer bookings of impacted properties in the short term, in the long run such a policy could boost user trust and draw more people to the platform, offsetting the short-term losses. “Platforms with the competitive space to focus on long-term objectives may benefit from a higher level of transparency, which can be facilitated by making information that is relevant to their buyers’ decision-making more readily available,” Wagman said. “Doing so facilitates trust and helps incentivize sellers to work to improve the quality of their offerings, as well as help shape sellers' decisions to enter a market (e.g., offer their listings) in the first place.”

3 min. read
How Americans Want Colleges to Teach Thinking — And Why the Experts from Vanderbilt Say This Moment Matters featured image

How Americans Want Colleges to Teach Thinking — And Why the Experts from Vanderbilt Say This Moment Matters

A new national Unity Poll from Vanderbilt University shows overwhelming agreement among Americans on one core belief: colleges should teach students how to think, not what to think. At a time when higher education is under intense political and cultural scrutiny, this finding reveals an unexpected area of unity. Amid debates over free speech, curriculum design, and the purpose of a degree, Americans are signaling a shared expectation for colleges to cultivate critical thinking and reasoning — not ideological conformity. For journalists, observers or anyone keeping a close eye on post-secondary education,  this is a rare lens into what the public actually wants from higher education, and a timely point of entry into stories about academic freedom, the value of a college degree, political polarization, and workforce readiness. “Many observers think current debates about the nature of higher education are relatively new but they are not,” said John Geer, co-director of the Vanderbilt Unity Poll and professor of political science. “The country, for example, was debating the purpose, value and direction of higher education in the 1940s when the federal government made major investments in research and teaching during and after World War II.” “People want colleges and professors to teach students how to think, not what to think,” added Vanderbilt Poll Co-Director Josh Clinton, who holds the Abby and Jon Winkelried Chair at Vanderbilt and is a professor of political science. “The public most highly values those parts of higher education that help students think critically, process information and contribute meaningfully to society. The closer you get to subjects and content that has associations with contemporary political divisions, the more you see public support fracture.” John Geer and Josh Clinton, Co-Directors of the Vanderbilt Unity Poll and Professors of Political Science, are among the nation’s leading experts on public opinion, political behavior and democratic attitudes. With decades of research experience and multiple national polls under their leadership, Geer and Clinton bring essential context to these findings. Their perspective helps media interpret not only the data itself, but the broader social forces shaping how Americans view higher education, institutional trust and the role of colleges in preparing the next generation. What the Data Reveals: 1. A Return to Fundamentals: The Public Wants Critical Thinking Above All Ninety percent of Americans say “the ability to think more logically” is extremely or very important for their children to gain from college. Factual knowledge matters too, but the public places higher value on reasoning, analysis and cognitive skill-building. Geer can help illuminate why this shift is resonating so strongly now — and what it suggests about the changing expectations placed on colleges and universities. 2. A Rare Point of Consensus in a Polarized Era The emphasis on teaching students how to think cuts across political, geographic and demographic lines. Geer notes that agreement of this magnitude is increasingly uncommon in today’s contentious climate. This story angle gives journalists a data-driven counterpoint to the typical “campus culture wars” narrative — showing where unity still exists and why. 3. Is College Worth It? Depends How You Ask When asked about long-term value, a majority of Americans say a college degree is worth the time because it opens better job prospects. But when the question focuses on financial cost, support drops significantly. Geer and Clinton can walk reporters through why perceptions differ depending on how “value” is framed — and how these attitudes influence choices about pursuing postsecondary education. 4. Americans Oppose Government Control of College Teaching Most respondents say the federal government should not direct how professors teach. This adds nuance to ongoing debates about curriculum oversight, classroom autonomy and political influence in higher education. Geer and Clinton’s expertise help explain how this preference aligns with longstanding public attitudes about institutional independence. 5. Curriculum Flashpoints Reveal Sharp Divides While many Americans agree on the need for core historical and civic content, support fragments around politically charged topics. Issues such as gender identity, sexual orientation, and certain cultural topics show much lower consensus. Read the full article and report here:

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3 min. read
Why TikTok Keeps You Scrolling: Baylor Research Explains the Science Behind Social Media Addiction featured image

Why TikTok Keeps You Scrolling: Baylor Research Explains the Science Behind Social Media Addiction

Why is it so hard to stop scrolling TikTok? A new study by Baylor University marketing professors and social media researchers James A. Roberts, Ph.D. and Meredith E. David, Ph.D., reveals that the answer lies not only in the app’s content, but in its design. Their research, published in the journal Cyberpsychology, Behavior, and Social Networking, is among the first to compare the technological affordances – the built-in design features that shape user behavior – of three leading short-form video (SFV) platforms: TikTok, Instagram Reels and YouTube Shorts. The findings reveal that TikTok’s combination of ease of use, highly accurate recommendations and surprising content variety creates a powerful recipe for user engagement – and, in many cases, addiction. The power of effortless design In their study, Roberts and David had participants rate each platform on three key technological affordances: perceived effortlessness, recommendation accuracy and serendipity (the element of surprise) and answer questions measuring their levels of social media engagement and addictive use. The results were clear: TikTok scored significantly higher than Instagram Reels or YouTube Shorts across all categories. Users in the study said TikTok required the least effort to use, delivered the most relevant videos and surprised them most often with unexpected but enjoyable content. “It’s the combination of all three that keeps people scrolling,” David said. “But the prerequisite is effortlessness. Without that ease of use, the other two wouldn’t matter as much.” TikTok’s seamless experience – where videos begin playing automatically the moment the app opens – creates a sense of immersion unmatched by competitors. Other platforms require users to click or select a video before viewing begins, a subtle difference that nonetheless makes TikTok feel faster and more intuitive. Engagement becomes addiction The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a phenomenon known as time distortion. David said this design is no accident. “TikTok’s algorithm is intentionally created to be addictive,” she said. “Their own materials acknowledge that users can become hooked after less than half an hour on the app.” She noted that even users who recognize these patterns often underestimate how long they spend scrolling. “We all need to be more cognizant of our time on these platforms,” David said. “Check your phone’s screen-time data – you may be surprised.” Implications for users and policy Beyond individual awareness, the researchers point to the broader social impact of overuse – particularly for young people. Excessive time on short-form video apps can erode attention spans, foster expectations for instant gratification and displace face-to-face interaction. “These platforms are designed to hold our attention,” David said. “But the opportunity cost is huge. The more time we spend scrolling, the less time we have for the activities that build real connection and meaning.”

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2 min. read
Black Friday 2025: Earlier, Bigger and More Digital Than Ever featured image

Black Friday 2025: Earlier, Bigger and More Digital Than Ever

Black Friday is no longer just a day – it’s becoming an entire season. In 2025, shoppers are starting earlier, spending more and relying heavily on technology to find the best deals. With online shopping now the dominant force, an estimated 71% of consumers plan to browse and buy from their screens rather than stand in long lines. Baylor University consumer behavior expert James A. Roberts, Ph.D., said this year’s sales stretch well beyond Thanksgiving weekend. Top 5 Black Friday Trends from Dr. James A. Roberts Retailers have pushed promotions into early November – and in some cases, late October – creating what many now call “Black November.” And for the true procrastinators, “Desperate in December” is the new reality, with next-day delivery extending holiday shopping right up to the last minute. Even as shoppers plan to spend up to 10% more, they’re extremely price sensitive, Roberts said. Inflation, rising living costs and ongoing economic uncertainty – including concerns over tariffs – are prompting consumers to hunt for deeper discounts and compare prices more closely than ever. That caution is also fueling another trend: increased use of buy-now-pay-later plans. While convenient, Roberts urges shoppers to approach them carefully to avoid overspending. Technology also is accelerating the shift. AI tools and retail chatbots are helping customers track deals and make purchases, while influencers and social media ads continue to shape buying habits. Cost-conscious platforms like Temu and Shein are poised for another strong season. Clothing, electronics and home goods remain top categories, Roberts said, with gift cards still the go-to for last-minute buyers. Walmart, Target and Kohl’s are expected to be the most popular in-store destinations, while Amazon – unsurprisingly – continues to dominate Cyber Monday. Overall spending remains robust. Shoppers are expected to spend roughly $20 billion across online and in-store purchases, split almost evenly between the two. The best bargains will be toys discounted about 25 percent, phones and computers discounted around 30 percent and TVs discounted an average of 23 percent. The typical shopper will spend about $650 this holiday weekend. How to navigate the shopping frenzy Roberts offers some simple advice for navigating the frenzy: Set a budget, stick to it, choose thoughtful gifts and keep the season in perspective. After all, the most meaningful gifts are the ones that show how well you know the people you love. ABOUT JAMES A. ROBERTS, PH.D. James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing at Baylor University’s Hankamer School of Business. A noted consumer behavior expert, he is among the Top 2% Most-Cited Researchers in a database compiled by Stanford University. In addition to journal citations, Roberts has often been called upon by national media outlets for his consumer expertise and latest research. He has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC’s TODAY Show and NPR’s Morning Edition, as well as in articles in The New York Times, USA TODAY, The Wall Street Journal, TIME and many others. Roberts’ research has focused on how individual consumer attitudes and behavior impact personal and collective well-being, including investigating the factors that drive ecologically and socially conscious consumer behavior, the impact of materialism and compulsive buying on well-being and the effect of smartphone and social media use on personal well-being. He is the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” and “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”

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3 min. read
Want a Better Thanksgiving? Start With a Screen Break featured image

Want a Better Thanksgiving? Start With a Screen Break

For many families, Thanksgiving weekend has quietly become a four-day screen marathon: football, streaming, shopping, scrolling through sales, and group chats buzzing in the background. Personal development coach Mark Diamond has spent decades seeing what happens when people take a different approach. After running a tech-free camp for 25 years, he’s watched kids and adults transform when phones disappear and the outdoors becomes the main event. “You can actually feel nervous systems reset,” he says. “People sleep better, they laugh more, and they have the kinds of conversations that just don’t happen when everyone’s half-present on their devices.” Diamond believes Thanksgiving is one of the easiest times of year to test what he’s learned - without asking anyone to give up the game or the parade. “You don’t have to cancel screens,” he says. “You just have to make sure they’re not the only thing you remember about the weekend.” He suggests families experiment with one simple offline tradition they can repeat every year: Everyone helps with the meal - put on some good music and try to learn to cook! Hear family stories - instead of talking about trending videos, have some questions ready to learn about the lives of relatives you don't see so often. A tech-free walk before or after dinner - leave phones at home or in pockets on airplane mode. An outdoor game (even in colder weather) - touch football, a scavenger hunt for younger kids, or a quick “around the block” relay. A “no scroll, just snap” rule - photos are fine, but posting and scrolling wait until the next day. When people are already together, Diamond notes, it’s actually easier to introduce new traditions. “You can say, ‘This year, let’s try 30 minutes of no screens while we do X.’ It feels like a shared experiment, not a punishment.” The real payoff, he says, isn’t just fewer hours online. It’s the memories and inside jokes that come from doing something real together, not just watching the same screen side by side. “We’re not going to remember every highlight reel or Black Friday deal,” Diamond says. “We remember the time we got caught in the rain on a walk, or when somebody’s throw went wildly off course and everyone burst out laughing.” In his coaching work, Diamond helps people who feel “glued to their phones” design lives where brief, meaningful offline moments are built in — starting with accessible opportunities like holiday weekends. “Thanksgiving is a perfect low-stakes test. If one tiny offline tradition makes the day feel better, that’s powerful feedback. You can carry that forward into December, and into the new year.” About the Expert Mark Diamond is a personal development coach and founder of a long-running tech-free camp. He focuses on outdoor wellness, sustainable behavior change, and helping people reconnect to happiness and real-world experiences in an age of constant screens. Mark is part of the Offline.now expert directory, contributing to the community supporting better parental modelling for device use.

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2 min. read
We’re Awake 16 Hours a Day. We Spend 10 of Them Staring at Our Screens – and Most of Us Feel Powerless to Stop featured image

We’re Awake 16 Hours a Day. We Spend 10 of Them Staring at Our Screens – and Most of Us Feel Powerless to Stop

Do the math: We’re awake roughly 16 hours a day. We spend 10 of those hours staring at screens – phones, tablets, computers, TV, gaming devices. That’s 63% of our waking life. The first platform dedicated entirely to digital balance launching today reveals something even more startling: It's not that we lack willpower to change our behavior. It's that we lack confidence. New proprietary research from Offline.now shows that 8 in 10 people are ready to change their relationship with technology, but more than half are so overwhelmed with their digital habits, they don’t know where to start. “If you don’t learn how to manage the screens in your life, they will manage you,” says Eli Singer, Founder of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance. “When people tell us they feel overwhelmed, it’s not laziness. It’s a crisis of confidence. And confidence is something that can be built.” Digital Wellness Experts Address the Struggles No One Else Will These insights come from digital wellness experts in the Offline.now Digital Wellness Directory – a growing community of licensed professionals across North America specializing in ADHD, relationships, family dynamics, high-achievers, and sustainable behavior change. They’re not offering generic advice. They’re addressing specific digital struggles that define contemporary life. Psychotherapist Harshi Sritharan, who specializes in modern anxiety and ADHD, explains: “The biggest mistake people make is reaching for their phone or turning on their computer first thing in the morning. It injects your dopamine full of uncertainty. You’ve essentially told your brain the most important thing you have to do today is put out fires. I tell clients to delay that first scroll as long as possible and never hit ‘snooze’. You’re fragmenting your REM sleep and making yourself more exhausted. These aren’t willpower issues; they’re about understanding how blue light disrupts your circadian rhythm, especially for those with ADHD who already struggle with sleep regulation.” According to Sritharan, the breakthrough happens when people understand the dopamine cycles driving their dependence and “reframe how they connect with all their screens, whether it’s their phone, gaming console, or streaming TV.” High Achievers Can’t Unplug. The ‘Always-On’ Trap is Killing Productivity, Not Boosting It “A lot of high performers think they need better time management,” says Executive Function Coach, Craig Selinger. “But what they actually need are boundaries. They’ve built empires by being available 24/7, and their phones have become permission slips to say yes to everything.” The difference between old and new technology matters,” he explains. “Back in the day with TV, there was a clear demarcation of beginning and end, right? The episode ends and you move on. Now it’s like Minecraft or TikTok – there’s no ending. And mobility makes it sticky, because you’re physically carrying the drug with you, versus a TV that stayed in one room.” The breakthrough happens when they realize being unavailable on purpose isn’t a weakness. “Things like turning off notifications during deep work, or setting ‘do not disturb’ windows? Those aren’t luxuries. They’re the competitive advantages they’ve been missing.” Digital Dependency as a Third Party in a Relationship Licensed Marriage and Family Therapist Gaea Woods says digital devices are killing interpersonal relationships, not because tech is evil, but because “we use it unconsciously at the moments when connection matters most. When you’re scrolling at dinner, you’re telling your partner ‘my phone is more interesting and important than you’.” The breakthrough happens when couples set explicit agreements: response times, when devices go off-limits – and even what’s it’s OK with AI companions. “We’ve exited the era of meaningful communication without realizing it, and now we must deliberately rebuild it. Nature isn’t ‘Nice to Have’. It’s the Antidote to Screen Fatigue No One is Talking About After running a tech-free camp for 25 years, Personal Development Coach Mark Diamond says he’s seen what happens when kids get genuine face-to-face time interaction outdoors. “Their brains reset. The beauty and physical activity provide perspective that screens can never replicate. Digital dependency has eroded our ability to develop real human connections across all ages, not just teenagers. Screens should not replace the moments that define our wellbeing.” Why This Matters Now The stakes extend beyond personal frustration. Unchecked screen dependency is linked to rising rates of anxiety, deteriorating sleep quality, relationship breakdown, and what mental health experts call “continuous partial attention”, a state where we’re always connected, but never fully present. The Data Reveals When Change is Possible Beyond the confidence divide, Offline.now’s research uncovers the precise moments when users are most open to shifting their digital habits: Evenings from 6 pm-11:59 pm emerge as the “Go Time” window. 40% of self-assessment responders peak readiness to act. Sunday is “Reset Day, when 43% want to set boundaries for the week ahead. Saturdays offer natural opportunities for self-compassion and rest. Afternoons become the “Overwhelm Window”, with 57% feeling consumed by their screens. Critically, Fridays – despite having the highest overwhelm factor – are the worst time for interventions. Users are depleted and change rarely sticks. The Framework That Powers the Platform At the platform’s core is the Offline.now Matrix, a behavioral framework that maps the confidence and motivation levels of users to reveal their starting point: Overwhelmed, Ready, Stuck, or Unconcerned. Based on Singer’s book, Offline.now: A Practical Guide to Healthy Digital Balance, the approach replaces willpower-based advice with microlearning strategies – each taking 20 minutes or less – that track emotional triggers rather than just screen time totals. It offers 100 real-world alternatives to scrolling, from reorganizing a drawer to visiting a thrift shop, and reframes slip-ups as data, not disasters. “The books shows that lasting change doesn’t require deleting Instagram or TikTok tomorrow,” says Singer. “You need to win one personal victory today, and then another tomorrow. That’s how confidence rebuilds.” Propelled by University of Toronto’s Innovation Ecosystem Offline.now is a University of Toronto-affiliated startup, leveraging one of the world’s most powerful innovation networks. U of T is ranked among the top five university-managed business incubators globally and has helped create more than 1,500 venture-backed companies and secured more than CAD$14 billion in investment over the past decade. How Offline.now Works For individuals and families: Take the free self-assessment quiz using the Offline.now Matrix to map your motivation and confidence levels in under three minutes. Receive instant access to practical strategies, curated resources, and a searchable directory of digital wellness experts organized by specialty, location, and insurance coverage. For digital wellness professionals: Join a growing community of licensed mental health practitioners, certified behaviorial coaches, and registered social workers by creating your profile at Offline.now. The platform provides new client leads, professional development opportunities, and visibility in a rapidly expanding market. About Offline.now Offline.now is the first global platform dedicated entirely to achieving digital balance. Founder and author Eli Singer built one of North America’s first social media agencies before seeing technology shift from community-building to attention-harvesting. As a parent, he experienced firsthand the struggle to maintain digital balance. The platform combines proprietary behavioral research, expert guidance and counselling from licensed professionals, and science-backed strategies to help individuals and families build healthier relationships with their screens. Visit Offline.now at https://offline.now Expert Interview Availability Offline.now can arrange interviews with: Eli Singer, Founder – Vision for digital wellness; behavioral data insights Harshi Sritharan, Psychotherapist – Dopamine cycles, ADHD, anxiety and intentional tech use Craig Selinger, Executive Function Coach – Digital distraction in high achievers, family dynamics, ADHD Mark Diamond, Personal Development Coach – Outdoor wellness, sustainable behavior change, happiness, connection Gaea Woods, Licensed Marriage and Family Therapist – Communication, digital third-party relationships, phubbing Additional Resources Free self-assessment quiz - The Offline.now Matrix: https://offline.now/quiz Expert directory and booking: https://offline.now/experts/ Join the directory: https://offline.now/join/ Order Offline.now: A Practical Guide to Healthy Digital Balance: https://offline.now/book/

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6 min. read
Beyond the Repo Headlines: What the Liquidity Signals are Really Saying featured image

Beyond the Repo Headlines: What the Liquidity Signals are Really Saying

In late October and early November 2025, usage of the Federal Reserve's Standing Repo Facility (SRF) reached elevated levels exceeding $50 billion at month-end -- the highest utilization since March 2020. Simultaneously, the Overnight Reverse Repo (ON RRP) facility has collapsed to approximately $24 billion, down from peak levels exceeding $2 trillion in 2023. This combination signals structural stress in U.S. money markets extending beyond seasonal factors. These two facilities serve opposite functions in the Fed's monetary policy framework. The SRF is an emergency lending facility where banks can borrow reserves overnight by pledging Treasury or agency securities as collateral, paying the SRF rate (currently 4.50%). It acts as a ceiling on overnight rates. The ON RRP works in reverse: money market funds and other institutions lend cash to the Fed overnight, earning the ON RRP rate (currently 4.30%). It provides a floor on rates. The depletion of ON RRP removes a critical shock absorber. When the facility held trillions in 2021-2023, it functioned as a deployable liquidity reservoir. During stress events, as repo rates in private markets rose above the ON RRP rate, money market funds would withdraw their cash from the Fed and deploy it into higher-yielding private repo markets. This automatic flow of liquidity would stabilize rates without Fed intervention. With ON RRP now depleted to $24 billion, this reservoir is empty. When liquidity shocks occur, there is no pool of cash to flow into stressed markets. Instead, all pressure falls directly on bank reserves, currently at approximately $2.8 trillion. The elevated SRF usage indicates that despite aggregate reserves appearing adequate, banks are unable to efficiently reallocate liquidity across the system. The core problem is that banks with surplus reserves face prohibitive costs to intermediating due to post-2008 regulations, particularly the Supplementary Leverage Ratio (SLR) and G-SIB capital surcharges. The SLR requires capital against all balance sheet assets, including reserves. For a large bank to lend $1 billion overnight, it expands its balance sheet by that amount, increasing SLR denominators and potentially triggering higher surcharge brackets. The capital costs of holding additional assets on the balance sheet often exceed repo market spreads, rendering arbitrage unviable. Banks with surplus reserves therefore park them at the Fed rather than lending to institutions that need them. Current conditions reveal that while dealer behavior around period-ends follows established patterns, the magnitude of rate effects has grown substantially. Recent Federal Reserve research documents that SOFR rose as much as 25 basis points above the ON RRP rate at recent quarter-ends, far exceeding the 5-10 basis point moves typical in 2017. The Fed's analysis attributes this to "growing tightness in the repo market and a diminishing elasticity of supply and demand" as reserves decline. Critically, the research shows that dealer quarter-end behavior -- reducing triparty borrowing and shifting to central clearing -- has remained "remarkably stable," yet rate impacts have intensified. This indicates the problem is not changing behavior but deteriorating underlying conditions. The pattern mirrors 2018-2019, when similar dynamics preceded the September 2019 crisis. Academic work from that episode documented that foreign banks reached minimum reserve levels while domestic G-SIBs maintained surpluses but declined to intermediate due to balance sheet constraints.¹ November 2025 differs critically from September 2019: the ON RRP buffer is now depleted. In 2021-2023, that buffer absorbed surpluses and prevented repo rate collapse. Its near-zero level means the system lacks this stabilizer precisely when QT has reduced reserves and Treasury issuance remains elevated. Additional liquidity pressure falls directly on reserves, leaving repo markets vulnerable to quarter-end dynamics, tax payments, or Treasury settlement volatility. Chairman Powell announced that QT will slow dramatically, with Treasury runoff ending while mortgage-backed securities continue maturing. However, this addresses only aggregate levels, not the structural issues driving period-end stress. The question remains whether current reserve levels are sufficient given elevated post-pandemic deposits, outstanding credit line commitments, tighter balance sheet constraints, and the expired Bank Term Funding Program. What do these signals indicate? Three interpretations emerge. The most likely is that quarterend and month-end rate effects will continue intensifying as reserves decline further, with the spread between SOFR and ON RRP at period-ends serving as a barometer of underlying tightness. Federal Reserve research suggests that as Treasury issuance continues and reserves decline, "the repo market is likely to tighten further and the effects of quarter- or month-ends on repo rates may grow, providing another potential indicator that reserves are becoming less abundant." This would manifest as larger SRF usage at period-ends and persistent elevated Fed facility usage, though system functioning would remain generally stable between these events. A more adverse interpretation sees a triggering event during an already-stressed period-end causing broader repo market seizure, forcing the Fed to resume asset purchases and confirming that meaningful balance sheet normalization is impossible under current structures. An optimistic interpretation requires regulatory reform -- SLR exemptions for reserves or changes to quarter-end reporting requirements -- to reduce incentives for balance sheet window dressing, though this appears politically unlikely. For banks, the implication is that reserve buffers need to be higher than pre-2019 benchmarks, and the ratio of demandable claims to liquid assets requires closer monitoring. For investors, continued volatility in short-term interest rates should be expected, particularly around periodends. The Fed's weekly H.4.1 release tracking SRF and ON RRP levels provides leading indicators. Money market fund flows have outsized impact as their allocation decisions directly affect system liquidity buffers. The transformation underway represents a fundamental shift from bank-intermediated to partially Fed-intermediated money markets. Post-2008 regulations strengthened individual bank resilience but broke private intermediation chains. The central bank now serves as both lender and borrower of last resort, with private markets unable to efficiently connect flows. September 2019, March 2020, March 2023, and November 2025 episodes demonstrate a pattern: reserves appear adequate until buffers thin, after which modest events trigger outsized disruptions. 1. Bostrom, E., Bowman, D., Rose, A., and Xia, A. (2025), "What Happens on Quarter-Ends in the Repo Market," FEDS Notes, Board of Governors of the Federal Reserve System; Copeland, A., Duffie, D., and Yang, Y. (2021), "Reserves Were Not So Ample After All," Federal Reserve Bank of New York. 2. Du, W. (2022), "Bank Balance Sheet Constraints at the Center of Liquidity Problems," Jackson Hole Economic Symposium.

Rajesh P. Narayanan profile photo
5 min. read
Driving ambition featured image

Driving ambition

Motor vehicle crashes remain one of the leading causes of death among teenagers. For the youngest drivers, getting behind the wheel marks freedom but also comes with measurable risk. At the University of California, Irvine, Dr. Federico Vaca, professor and executive vice chair of emergency medicine, is determined to change that trajectory. “Driving licensure among our youngest drivers remains a major life milestone, and it allows for newfound freedom and opportunity for not only youth but their parents as well. At the same time, learning to drive and licensure come at a time when youth are rapidly moving through life with new transitions in school, with friends, and likely exposure to alcohol and drugs,” he says. “Our priority … is to examine the complexities of young driver behavior and to thoroughly understand crash injury risk and crash prevention among this special group of drivers.” Vaca’s work is at the intersection of health, transportation science and policy. A fellow of the Association for the Advancement of Automotive Medicine and a researcher at UC Irvine’s Institute of Transportation Studies, he previously served as a medical fellow at the U.S. Department of Transportation’s National Highway Traffic Safety Administration in Washington, D.C. His long-standing goal is to prevent the injuries he has seen and treated in emergency departments and trauma centers through rigorous research, using the findings to inform and advance evidence-based programs and policies that save lives on the road. Innovating safety science UC Irvine is home to a new hub for understanding and preventing crash injuries among young drivers, the Brain, Body & Behavior Driving Simulation Lab, founded by Vaca and his interdisciplinary team. At the heart of the B3DrivSim Lab is a high-fidelity, half-cab driving simulator capable of replicating real-world conditions with precision. It uses advanced software to design customized driving scenarios – from complex roadway environments to the inclusion of such human elements as distraction and fatigue – all while capturing real-time video and driving behavior as well as vehicle control metrics. This integration of medicine, behavioral science and engineering enables researchers to measure how developmental and socioecological factors shape driver decisions in unique and consequential ways. The B3DrivSim Lab also represents a growing mentorship ecosystem at UC Irvine. In mid-June, the facility welcomed Siwei Hu, a postdoctoral scholar who earned a Ph.D. in civil and environmental engineering, with a focus on transportation studies, at UC Irvine. Hu works closely with Vaca to combine engineering and modeling analytics with behavioral and crash risk insights. The half-cab driving simulator uses advanced software to replicate real-world conditions and design customized driving scenarios – from complex roadway environments to the inclusion of such human elements as distraction and fatigue – all while capturing real-time video and driving behavior as well as vehicle control metrics. Steve Zylius / UC Irvine From the lab to policy Beyond simulation, Vaca’s latest National Institutes of Health-funded study, separate from his lab’s work, takes this philosophy to the national level. His project, “Modeling a National Graduated-BAC Policy for 21- to 24-Year-Old Drivers,” explores whether lowering the legal blood alcohol limit for young adults could reduce alcohol-related crashes and deaths. “When you turn 21, at that very moment, the application of several alcohol-related prevention laws changes in the blink of an eye,” Vaca says. “Before that, the minimum legal drinking age and zero-tolerance laws are in place to protect young drivers from alcohol-impaired driving. Effectively, the second you turn 21, those prevention policies don’t apply, and you’re suddenly allowed to have a much higher blood alcohol concentration in your body that’s intimately tied to serious and fatal crash risk. It’s a very dangerous disconnect.” The study will use national crash data, behavioral surveys and system dynamics modeling to examine how a “graduated BAC policy” might bridge that gap, giving young adult drivers a safer transition into full legal responsibility and saving many more lives. Bridging science, education and prevention Earlier this year, Vaca and his B3DrivSim team joined prevention program educators, policymakers, engineers and law enforcement professionals in Anaheim at a Ford Driving Skills for Life event, part of a Ford Philanthropy-sponsored national effort teaching teens hands-on safe driving techniques – from hazard recognition to impaired-driving awareness. Speaking to more than 130 high school students and their parents from local and distant communities, Vaca emphasized the connection among driving, independence, opportunity and responsibility. That message aligns with his broader initiative, Youth Thriving in Life Transitions with Transportation, which introduces high school students to traffic safety and transportation science and their role in promoting health, education and employment in early adulthood. By linking research and real-world experience, the project empowers youth to see mobility as a foundation for opportunity with safety as its cornerstone. With overall young driver crash fatalities rising 25 percent nationally over the last decade and a 46 percent increase in fatal crashes where a young driver had a BAC of ≥ .01/dL, Vaca’s work represents a crucial step toward reversing that trend. Through a combination of clinical insight and prevention, transportation and data science underscored by community collaboration, he and his team are redefining how researchers and policymakers think about youth driver safety.

4 min. read