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Expert perspective on a trade war with China and how it could impact a Trump presidency

Trade negotiations between the United States and China have continued to deteriorate over the last few weeks. In efforts to pressure the Chinese to make reforms to trade-related issues such as forced technology transfer and intellectual property rights, the United States has raised tariffs on nearly all Chinese exports. While there is a consensus among experts that these trade issues harm U.S. producers and must be dealt with, there is not universal agreement that a trade war is the best way to make it happen.  Who will feel the effects? It is apparent that both consumers and producers in the U.S. will feel the effects of the trade war. Producers will not be able to absorb the increased costs from the raising tariffs and will need to pass them along to consumers. Consumers will begin to see the prices increase on a host of retail goods, such as clothing and apparel, toys, and home goods.  Partners replaced? In addition, as the Chinese retaliate with increased tariffs on U.S. exports, such as agricultural goods, producers from other countries with lower tariffs are stepping in to take the place of the U.S. exporters. For example, Brazilian soybean producers are more than happy to sell their product to China at a lower cost. Once lost, it may be difficult for U.S. farmers to regain these important Chinese markets.  A political price to pay? It appears that the effects of the trade war may hit the Trump administrations base, in agricultural and manufacturing regions, disproportionately. However, the administration may see the trade war as beneficial to Trump’s 2020 reelection campaign, as Trump is being perceived as being tough with the Chinese and holding them accountable to unfair trade practices. That appears to resonate with his base. However, it remains to be seen how long his base will continue to support this approach as both producers and consumers continue to feel the economic pinch of the growing trade war with China.   There’s a lot to know about the short and long-term impacts of a trade war with China and that’s where or experts can help. Matt has taught business and marketing courses at Saint Mary’s University of Minnesota since 2008. Prior to Saint Mary’s, he worked in both the banking and the non-profit sectors, most recently with a non-governmental organization (NGO) with operations in more than a dozen countries. Matt is an expert in political and economic development and is available to speak with media. Simply click on his icon to arrange an interview.

Allies in the war against cyber attacks – Learn how Georgia Southern University’s experts are answering the call

Modern times call for modern solutions. In these days of digital transformation – the new trenches of warfare are dug in cyberspace. In fact, just recently NATO ran a four-day drill where the exercise simulated a cyber attack on a country’s infrastructure and election process. Cyber-warfare is the new reality across the globe. It’s with these advancements that the Georgia Southern University Center for Applied Cyber Education (CACE) signed an Education Partnership Agreement (EPA) with the 688th Cyberspace Wing (688 CW). “As of now, we are the only academic organization in the country that has a direct EPA with the 688 CW,” said CACE Executive Director Scott Scheidt. “The collaboration supports research and development activities for Georgia Southern faculty and students across multiple disciplines, allowing them access to defense laboratory projects that would not otherwise be available in an educational environment.” Are you interested in cyber-warfare or covering this topic? Do you need to know more?   Just how vulnerable is America? What are the likely targets? And who are the actual likely perpetrators? There’s still a lot to learn about this topic and that’s where an #expert from Georgia Southern University can help with your coverage. Scott Scheidt is the executive director of the Center for Applied Cyber Education at Georgia Southern University. He is an expert in cyber security and cyber workforce development. Scott is available to speak with media regarding this topic – simply click on his icon to arrange an interview.

Ungrading – is putting down the pen an A+ idea for post-secondary professors?

It’s a growing movement among professors – ungrading. There’s a popular trend out there that says teachers are spending too much time grading and evaluating as opposed to educating. Some professors feel that students need to be engaged by what they learn and not necessarily fixated on the grades they earn. In a recent blog post (see below) UMW’s Jesse Stommel showed how strongly he backs the concept.  “There are a surprising number of faculty questioning grades in productive ways, and experimenting with alternative modes of assessment,” said Jesse Stommel, executive director of the Division of Teaching and Learning Technologies at University of Mary Washington, and an early evangelist of ungrading. “If, as teachers, we just ask students why, when and how they learn, what we can get back is way more valuable than any standardized assessment mechanism can reveal.” Ungrading “creates space for that kind of honest reflection and dialogue,” he said. - TaxProfBlog The concept is novel and has support – but will it catch on?  Will academia take a turn away from the traditional ways of grading? What will students think and how will they measure progress? And what about parents and potential employers who might rely on the old system when hiring or validating the costs of higher-education? Jesse Stommel is the Executive Director of Teaching and Learning Technologies at the University of Mary Washington and is an expert in faculty development, digital education and modern learning. Jesses is available to speak with media regarding ungrading – simply click on his icon to arrange an interview.

Expert: Why do entrepreneurs fail? They choose the wrong idea.

The importance of having a sound business idea for a startup is essential, but identifying the ideas most likely to go from concept to venture is challenging. Statistics show that about 34 percent of startups fail within the first two years and 56% within the first four years. Most failures are due, in part, to the pursuit of ideas that are poorly selected and/or tested. “Inexperienced entrepreneurs have improved odds of succeeding over the long run if their first idea is sound,” says Dan Cohen, director of Wake Forest University’s Center for Entrepreneurship. “A key to that success is to generate 100 ideas and then evaluate and select the best one. That first win builds confidence for the next.” - Dan Cohen Cohen’s new teaching method, IDEATE, has been proven to help develop higher-quality, more innovative ideas. He is available to discuss ways fledgling entrepreneurs can refine their ideas — from product or service development to customer testing to securing investors to marketing and sales. He can also discuss why starting a business is easier today than it has ever been and what characteristics people share who are drawn to opportunities, innovation and entrepreneurship. Dan Cohen and Wake Forest’s Center for Entrepreneurship were prominently featured in the Winston-Salem Journal’s Business & Innovation section Spotting valuable ideas. IDEATE was one of four finalists for the 2018 Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award from the Global Consortium of Entrepreneurship Centers — winning recognition from among more than 100 submissions. Most recently, Wake Forest University was a finalist for the Model Emerging Entrepreneurship Program Award at the United States Association for Small Business and Entrepreneurship (USASBE) Conference focused on entrepreneurship education. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.

Battling Election Fatigue? Balance It Out with Other Important Things in Life, Baylor Expert Says

It’s happening. Again. Another U.S. presidential campaign. The contentious 2018 midterm elections are barely in the mud-encrusted rear-view mirror, and the next general election is nearly two years away, but telltale campaigning has already begun as presidential hopefuls emerge to take on each other and Donald Trump, who consistently talks and tweets about Election Day 2020. Does this ubiquitous campaigning make you weary? If so, you’re not alone, said expert Patrick Flavin, Ph.D., associate professor of political science in Baylor University’s College of Arts & Sciences. “Election fatigue is real in the United States,” said Flavin, who researches the impact of politics and policies on citizens’ quality of life. “The U.S. holds more elections than just about any other country in the world: primary elections, school board elections, city council elections and more. So, it’s not unreasonable for someone to say, ‘I’m tired of voting because it seems like I’m voting all the time.’” But it’s not just the number of elections that takes a toll. The presidential election cycles are longer now than in years past. Much of that is due to the race for resources, Flavin said. Over the past few weeks, potential Democratic candidates like former Vice President Joe Biden, former San Antonio Mayor Julian Castro, U.S. Sens. Elizabeth Warren, Kamala Harris, Bernie Sanders, Kirsten Gillibrand and Amy Klobuchar have been making moves – either announcing candidacies or testing the political waters. “Right now, we’re at the start of the ‘invisible primary’ for Democratic candidates whereby they compete for staff, endorsements from other politicians and party leaders, name recognition and fundraising sources,” Flavin said. “For relatively unknown candidates, in particular, it is important to get into the race early to give yourself a head start in trying to compete for those scarce resources. In contrast, a more well-known candidate like Joe Biden can afford to wait for a while before starting his campaign – if he does decide to run.” Flavin said it’s important for citizens to know what’s happening on the national political scene, but he advises people to take a break when it becomes overwhelming. “Being an informed citizen is good and to be admired, but I don’t think it’s healthy to obsess over every single day-to-day political development – especially in the era of 24/7 news,” he said. “Balance it out with other important things in life.” And if you’re in a position (a political science professor, for example) that doesn’t often afford the time to break away, Flavin advises taking the time to approach politics as an observer. “Just like anyone else, political science professors would go crazy if they focused on politics 24/7. So, balance is important. In addition, it is healthier, I think, to approach campaigns and elections as an observer who is interested in better understanding why the candidates take the positions they do, why voters support this candidate over that candidate, etc.” Flavin also said that focusing too much on the national landscape pulls people away from critical state and local issues. “There are important decisions being made at the state and local levels that we need to be aware of,” he said. Flavin’s newest research shows that Americans are happier in states where governments spend more on public goods, such as libraries, parks, highways, natural resources and police protection. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

With a long road ahead, it's already a crowded field for DNC hopefuls

On Monday California Senator Kamala Harris told the nation she’s running for president against Donald Trump in 2020.  Harris is now one of four females who have all but thrown in their hat including fellow Senators Elizabeth Warren and Kirsten Gillibrand along with Congresswoman Tulsi Gabbard. Also kicking the tires are Former Housing and Urban Development Secretary Julian Castro and New Jersey Congressman John Delaney. That’s five candidates, each with impressive resumes. And it is still very early. Some are expecting heavy hitters like Joe Biden, Beto O’Rourke, Cory Brooker and potentially a third try by Hillary Clinton to all take their shot against a potentially vulnerable President Trump. There’s still along way to go between now and July 2020 when the party picks its candidate, and odds are this will seem a lot more like a marathon than a sprint. However, with a strong field already, there are a lot of angles to consider: Is declaring this early an advantage or disadvantage for candidates? Just how much money will be needed to secure the nomination this time? Does a candidate like Harris risk peaking too early if declared the frontrunner this far out? Who else is lurking in the weeds that few might consider? Lastly, there’s public support and there are super-delegates. Does the candidate still need to be the party favorite to have a chance at winning? That’s where the experts from the University of Mary Washington can help. Rosalyn Cooperman, is an associate professor of political science at the University of Mary Washington and member of Gender Watch 2018, is an expert on women in politics.  Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. Author of six books on the presidential elections, the media and the presidency, he is available to speak with media regarding this issue. Simply click on either expert’s icon to arrange an interview today.

Top 9 ROI Metrics for Expertise Marketing

When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative and qualitative metrics that will help you measure and track the success of your organization’s Expertise Marketing. (Taken from Chapter 5 of Expertise Marketing Whitepaper: Next Wave in Digital Strategy) REPUTATION Move Brand Metrics - Position research, client work, thought leadership perspectives and achievements in the context of relevant topics in the news. MARKET AWARENESS Move Search Metrics - Boost search-engine rankings and increase overall breath of search results. LEAD GENERATION Grow Inbound Leads - Increase the number of direct lead inquiries from the following audiences: Customers |  Students |  Patients  |  Donors  |  Patients  |  Media  |   Recruits  | Conferences  | Partners  |  Alumni  | & More... AUDIENCE ENGAGEMENT Drive Engagement Metrics - A single familiar digital touchpoint provides access to all content marketing assets and encourages enhanced content browsing. Download our Free Whitepaper Expertise Marketing: The Next Wave in Digital Strategy TALENT DEVELOPMENT Boost People Performance -   Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content. INTERNAL COLLABORATION Improve Teamwork & Internal Efficiency - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts.  Provide a faster, more efficient way to generate content for breaking news and events. CONTENT CONTRIBUTION Expand Reach - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. EFFICIENCY Deliver More with Less - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. LEVERAGE CURRENT & FUTURE INFRASTRUCTURE Extract More Value From Existing Investments - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (CMS). What’s most important to you? Get in touch with Deanne and start the conversation about how ExpertFile can begin moving that dial within 6 weeks. Get Your Copy and Get Started Expertise Marketing: The Next Wave in Digital Strategy About ExpertFile ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms.  Learn more about ExpertFile.

Overhaul of FDA's approval process for medical devices overdue, but balanced approached needed

The Food and Drug Administration has announced plans to overhaul its system for approving a certain category of medical devices, which critics have said fails to protect consumers from risky implants and medical instruments.   George Ball, assistant professor of operations and decision technologies and the ArcelorMittal Supply Chain Faculty Fellow, at the Indiana University Kelley School of Business, studies the medical device industry, in particular medical device recalls.   There are two primary approval pathways for medical devices. “510(k)” clearances are reserved for products that demonstrate substantial equivalence to a previously approved device. Clinical trials are normally not required and this method is much faster and cheaper than the other pathway, a “Pre-Market Approval (PMA).”   PMA new product submissions are reserved for those products that are new or substantially modified from previously approved devices. Clinical trials in humans and laboratory study data are normally required to demonstrate safety and efficacy. In comparison to 510(k) clearances, PMA approval pathways are time-consuming and expensive.   “The FDA’s announcement regarding an overhaul of the 510(k) approval process seems to be warranted, as medical device product approvals are currently on two ends of an extreme spectrum,” Ball said. “New PMA products can require years and millions of dollars to successfully obtain approval by the FDA. Conversely, 510(k) clearances are significantly faster and cheaper, as the manufacturer has to simply demonstrate equivalence with similar, already approved products.   “As 510(k) products represent the bulk of new product approvals, they also represent the bulk of medical device recalls, unsurprisingly,” Ball said. “In the last decade, 510(k) products were recalled at a ratio of 17-to-1, compared to PMA products.”   “However, the method of approval currently practiced for 510(k) products has many benefits for manufacturers as well,” he said. “Demonstrating equivalence with prior approved similar devices makes the development time exponentially faster compared to PMA product approval times.   “A middle-ground here seems logical and advisable. For example, the FDA approves products using a two-pronged approach: safety and efficacy. While efficacy may be easily established by demonstrating similarity to prior products, evidence of safety for 510(k) products may require additional verifications and tests. Doing so may help ensure that new 510(k) products, which are often much more technologically advanced than the ones they are compared against for approval purposes, are also safe for patients.”   Ball can be reached at 812-856-0625 or gpball@indiana.edu

Kelley School expert explains changing market conditions leading up to GM announcement

General Motors on Nov. 26 announced plans to close five manufacturing sites and consolidate production in North America and eliminate an estimated 14,000 white collar and blue-collar jobs. Rodney Parker, associate professor of operations management at Indiana University’s Kelley School of Business, said the announcement reflects several new realities for GM.   “First, it reflects the ongoing shift of consumers preferences from cars to SUVS and pickups. The announcement to discontinue several cars models and focus more on trucks mirrors Ford’s announcement in April 2018 to drop all car models other than the Mustang and Focus to concentrate on trucks. SUVs and pickups are more profitable and they are what consumers want.    “Consequently, GM has numerous plants which are under-utilized but still incur substantial fixed costs, resulting in losses. The plant closures are necessary for the whole company to remain profitable and competitive with rivals which are making similar moves.   “Second, despite 2017 being a very good year for GM (record operating profit, sold over 10 million vehicles), sales in China can be credited for much of that success. The recent growth in the Chinese vehicle market has benefitted GM greatly and compensates for slower growth in the US domestic market. But the sales in China will necessarily be serviced by plants in China or nearby, rather than plants in the US. Also, the shift in production to more SUVs and pickups in the US plants caters to domestic tastes, not those in China.   “Third, the substantial savings accrued from these closures will be necessary for future investments in autonomous vehicles (AVs) and electric vehicles (EVs) and hybrids. In 2016, GM wisely bought Cruise Automation, an AV startup in San Francisco, and has leapfrogged a number of auto rivals in this critical area. However, further development in AVs will require considerable investment by GM in order to keep pace with Google’s Waymo unit, with the possibility of launching their own ride-sharing service in the future.    “Predictions for the automobile industry frequently suggest a shift from exclusively selling vehicles to also ‘selling miles,’ where the manufacturers are providing transportation services, through a combination of per usage fee or subscription. The economic argument for the usage of AVs in ride-sharing services is compelling and GM wants a part of this. At least part of the current plant closures are being done with an eye to the future and the big down payment GM needs to make in AVs.”   Parker, who also is the Fettig/Whirlpool Faculty Fellow at Kelley, can be reached at 812-855-3329 or rodp@indiana.edu.

Election 2018: Wake Forest University experts

From state constitutional amendments to immigration, Wake Forest faculty experts can comment on a variety of 2018 midterm election-related topics. ___________________________________________________________________________________________ John Dinan, professor of political science and international affairs North Carolina Politics State Constitutional Amendments Congressional Redistricting Author of the book, “State Constitutional Politics: Governing by Amendment in the American States,” Dinan is available to comment on amendments appearing on the 2018 ballot in North Carolina and in 28 other states. From voter ID to judicial vacancies, he can place particular amendments in nationwide and historical perspective. Based on his research, he can also address the arguments and issues that routinely surface in campaigns supporting and opposing various amendments. Dinan closely follows North Carolina political races and teaches courses on campaigns and elections, state politics and Congress and policymaking. ___________________________________________________________________________________________ Allan Louden, professor of communication Political Campaigns and Advertising Political Debates Social Media and Politics From presidential debates to political advertising, Louden has provided expert commentary and analysis for a wide range of national and regional media outlets. He follows political advertising and candidates’ debates in presidential, Senate, gubernatorial and high-profile House races. Under Louden’s leadership, Wake Forest University’s debate team won the national debate tournament. He can comment on political advertising strategies and how social media, including viral videos, impacts races. ___________________________________________________________________________________________ John Llewellyn, associate professor of communication Political Speeches Political Scandals Public Apologies Llewellyn focuses on political speeches and rhetoric. He is a scholar of rhetoric whose work includes analyzing persuasive language from the nation’s most prominent politicians, coaches and civil rights leaders. A former speechwriter and public information officer, Llewellyn also specializes in crisis communication, having studied the intersection of politics and public relations for nearly 30 years. He can also comment on political scandals and public apologies. ___________________________________________________________________________________________ Betina Wilkinson, associate professor of political science and international affairs Latina/o/x Voters Wilkinson can offer insights and commentary on Latino voters for the midterm elections. She is an expert on Latino political behavior in the U.S., studies Latinos in U.S. politics, national and local immigration policy, and racial attitudes among Latinos and other ethnic groups. She can discuss the demographics and election-related priorities of Latinos. Wilkinson authored a chapter “North Carolina Latinos: And Emerging Influential Electorate in the South” in the book “The Pivotal Role of the Latino Electorate in the 2012 Election.” She is also the author of “Partners or Rivals? Power and Latino, Black and White Relations in the 21st Century.” ___________________________________________________________________________________________ Katy Harriger, professor of politics and international affairs Young Voters Federal Special Prosecutor/Robert Mueller U.S. Supreme Court A leading national expert on the federal special prosecutor, Harriger can address the influence the Mueller investigation may have on the 2018 elections. She is the author of The Special Prosecutor in American Politics and is regularly interviewed by national media outlets on the use of federal special prosecutors in American government. Harriger also studies political participation and voting among young people (including college students) and is the co-author of “Speaking of Politics: Preparing College Students for Democratic Citizenship through Deliberative Dialogue.” She can provide expert commentary on the latest Supreme Court developments and how they will likely impact midterm elections. She co-authored the book “American Constitutional Law” published in 2017. ___________________________________________________________________________________________ Michael Pisapia, assistant professor of politics and international affairs Gender and Politics Teacher Protests Political Parties and Education Reform Women Running for Congress Gender Equality and Constitutional Law Kavanaugh Hearings Pisapia studies American political development with a focus on women, gender and politics and can comment on tensions between liberal and conservative social groups and the unprecedented number of women who are engaged in political movements, and who are seeking elective office this year. He can also address partisan polarization around education policy, religious freedom and, sex and gender equality in constitutional law, including the significance of the Kavanaugh hearings in the context of the #metoo Movement. Pisapia is working on a book titled, “Educating a Nation: Women’s Empowerment and the Shape of American Federalism. He won the 2013 Carrie Chapman Catt Prize for scholarship on women and politics. He teaches courses on American politics and political thought. ___________________________________________________________________________________________ Hana Brown, associate professor of sociology and Gale Faculty Fellow Immigration Brown studies the effects of immigration and racial divisions on policy outcomes and the micro-level effects of state actions on the lives of racial minorities and immigrants. Her research also focuses on the political origins and political consequences of social inequalities. She teaches courses on political sociology, social inequality, and race and ethnicity in politics. ___________________________________________________________________________________________