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Alphabet And Fitbit: Could This Be the Competition the Wearables Segment Has Been Waiting For?
If Google can use FitBit to dominate the wearables market as they did with the android operating system for smartphones, the acquisition could make sense. Of course, the major player in this market is Apple. Circuit Seed for configurable analog in scalable digital and CoreLogika for hyperspeed logic computing are technologies that could lead to a significant improvement in performance over the Apple watch. These technologies are built using the Complementary Current-Injection Field-Effect Transistor (CiFET). This configurable platform uses the ratio of the source and drain channels to meet specific performance requirements for each application. The circuits are less complex, linear without correction circuitry, and much smaller using a fraction of the power consumption of similar components. They generate less heat and operate over a wide temperature range - improving the performance, sensitivity and reliability of the circuits. This results in longer battery life and more accurate measurements, making them suitable for monitoring applications for physical activity and health. Alphabet already has a health science division that will be an important asset. If the acquisition is successful, we expect to see an android smart phone integration with Fitbit that could extend the monitoring, data collection and analysis capabilities. The simplicity of Circuit Seed makes the RF connectivity an easy task to complete. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Fifty years ago, the first computer-to-computer connection was made through ARPANET, the precursor to the modern internet. What will the internet look like 50 years from now? That's the topic of a new report by Elon University's Imagining the Internet Center and Pew Research. The report, "The Next 50 Years of Digital Life," is part of a series on the future of the internet and features insights from 530 technology pioneers, innovators, developers, business and policy leaders, researchers and activists. They were asked to respond to a series of questions about how individuals' lives might be affected by the evolution of the internet during the next 50 years. “In just 50 years the internet grew from a handful of interlinked computers to a worldwide network connecting billions of active users across all corners of the globe,” said Kathleen Stansberry of Elon University’s Imagining the Internet Center, the lead author of the report. “This vast experiment in human collaboration has not been without cost, but these experts believe that by enacting thoughtful reform today the vision of the internet as a tool of equality and enlightenment can still be realized.” Overall, 72 percent of these respondents said they hope and expect that the next 50 years might bring significant change for the better; 25 percent say they fear there could be significant change for the worse and 3 percent said they expect there will be no significant change. You can find a list of key themes from the report here, and the full report, including scores of comments from experts, here. If you're interested in talking with Professor Stansberry about the report, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Professor Stansberry is available for phone, email and broadcast interviews.
This past October, the FCC began to explore opening up 1,200 megahertz of spectrum in the 6 GHz band for different types of unlicensed uses. This band is currently populated by microwave services that are used to support utilities, public safety, and wireless backhaul. Studies show that sharing this band with unlicensed operations is feasible—and can put massive amounts of new spectrum into the hands of consumers. Unlicensed innovator Claus Hetting of WI-FI NOW said, “This is without a doubt the single biggest opportunity in Wi-Fi—and probably in wireless—in a generation.” He added, “This 6 GHz spectrum boost will launch the Wi-Fi industry into a new growth trajectory.” Circuit Seed is aiming to have the best of both worlds: protect today’s incumbent users of the band while turbocharging the Wi-Fi networks and applications of the future. While this is good news for Wi-Fi, it will not work without adequate filtering to split this super wide frequency allocation into sub-bands. Ceramic filters will be able to do that, but it will be static. If an enterprise or a home wants smart frequency allocation with some ‘AI’ behind it, dynamic low loss filtering is a must. Circuit Seed’s 100% digital process for analog signal processing is an ideal solution for high performance filtering with low noise and low signal loss.
Facebook Buys Startup Building Neural Monitoring Armband
Facebook has talked a lot about working on a non-invasive brain input device that can make things like text entry possible just by thinking. So far, most of the company’s progress on that project appears to be taking the form of university research that they’ve funded. With this acquisition, the company appears to be working more closely with technology that could one day be productized. Circuit Seed for continuous analog signal processing and Corelogika for discrete digital logic could greatly enhance the success of commercialization of Armband. These are building blocks to build low power high performance circuits that result in products that are smaller, very low power consumption, increased sensitivity and accuracy and they are insensitive to process variation and temperature that are challenges for other devices. Since they use standard CMOS digital processes with no extensions, the designs are less complex, fewer bill of materials resulting in lower cost, higher yields and better margins. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Are the days of the traditional travel agent done? Let our experts help!
For explorers, those needing a vacation and those tripping abroad – the news of long-time travel company Thomas Cook suddenly going bankrupt came as a shock. One of the oldest travel agencies in the world, Thomas Cook was rooted in brick and mortar operations and has amassed some serious debt. That coupled by its dwindling business that was being lapped up by popular online travel options – the preferred choice of younger travelers - meant the end was near. “As it struggled to pitch itself to a new generation of tourists, the company was hit by the 2016 coup attempt in Turkey, one of its top destinations, and the 2018 Europe-wide heat wave which deterred customers from going abroad. Thomas Cook needed another 200 million pounds on top of a 900-million-pound package it had already agreed, to see it through the winter months when it receives less cash and must pay hotels for summer services. The request for an additional 200 million pounds torpedoed the rescue deal that had been months in the making. Thomas Cook bosses met lenders and creditors in London on Sunday to try to thrash out a last-ditch deal to keep the company afloat. They failed.” September 23, Financial Post Travel agencies, much like film for cameras – are becoming a thing of the past and all part of our more digital and modern society. But what’s next for the travel industry? What do those looking to seek out adventure and travel need to be wary of? Are there any other companies on the brink like Thomas Cook? If you are a reporter covering this story – let our experts help. Steve Moss is a professor at Georgia Southern University and specializes in tourism, forecasting and quantitative methods. Steve is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
18 Years since 9/11 – Let an expert from Cedarville help with your coverage
It’s been 18 years since the attacks of 9/11 and that moment still occupies how this country approaches security, the military and foreign affairs. Terrorism and attacks both home and abroad are still top of mind and Secretaries of Homeland Security Michael Chertoff, Janet Napolitano, and Jeh Johnson were recently called to testify in Washington about the state of America’s readiness against terror attacks in the near two decades since September 11, 2001. The changes to policy, legislation and how America approaches security have drastically altered how society functions either in plain sight (at airports) or behind the scenes (phone monitoring and cellular digital gathering). The ripple effects of 9/11 are still being felt and being debated by lawmakers at every level in Washington. “Americans are still dealing with the aftermath of the post-9/11 world in other ways. The Trump administration is currently negotiating with the Taliban to end the 18-year war in Afghanistan, or at least to end the U.S. and NATO military presence there. A growing number of Democrats have called for the dismantling of Immigration and Customs Enforcement, just one of many agencies housed within the colossal and dysfunctional Department of Homeland Security, which was created in 2003. Congress is also set to decide whether to permanently reauthorize the National Security Agency’s moribund call-records program that began shortly after the September 11 attacks.” September 06 – New Republic Are you a journalist covering domestic and international terrorism? Do you have questions about how ready, vulnerable or susceptible America is to another attack? What laws are needed and which policies need to be sun-setted now that so much time has passed. Then that’s where our experts can help. Dr. Glen Duerr's research interests include nationalism and secessionism, comparative politics, and international relations theory. Glen is available to speak to media regarding the state of America’s homeland security – simply click on his icon to arrange an interview.
Meet Your Newest Job Recruiter, the Algorithm – let our experts explain
Equal employment opportunities may not be part of a computer’s calculations, but one engineer from is trying to change that. When you apply for a job, chances are your resume has been through numerous automated screening processes powered by hiring algorithms before it lands in a recruiter’s hands. These algorithms look at things like work history, job title progression and education to weed out resumes. There are pros and cons to this – employers are eager to harness the artificial intelligence (AI) and big data captured by the algorithms to speed up the hiring process. But depending on the data used, automated hiring decisions can be very biased. “Algorithms learn based on data sets, but the data is generated by humans who often exhibit implicit bias,” explains Swati Gupta, an industrial engineering researcher at Georgia Tech who’s work focuses on algorithmic fairness. “Our hope is that we can use machine learning with rigorous mathematical analysis to fix the bias in areas like hiring, lending and school admissions.” But as algorithms harness speed and efficiency – how can they be adjusted to include and consider race, gender and other human factors? It’s an area Dr. Gupta has been researching and refining. If you are a reporter or journalist looking to cover this topic – that’s where our experts can help. Dr. Swati Gupta is an Assistant Professor in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech. Dr. Gupta is an expert in the areas of optimization, machine learning, and bias and fairness within the AI sphere. She is available to speak with media regarding this topic - simply click on her icon to arrange an interview.
It was 400 years ago this August that the first enslaved people arrived on the shores of North America, changing forever the direction of history. “These men and women had been stolen from their homes in Africa, forced to board a ship, and sailed for months into the unknown. The first Africans in an English colony, their arrival is considered by many historians to be the beginning of a 400-year story filled with tragedy, endurance, survival, and a legacy of resilience, inequality, and oppression.” National Geographic, Aug. 13 The history of slavery and the journey from chains to freedom to equality has been a long one and there is still so much to learn and tell. Even today, how are African American communities negatively affected by this event? Is the topic taught and covered in U.S. children’s education? What role did the enslaved play in the building of our country and is that role recognized? What would America look like today without the slave trade? Do reparations work and how would they be decided? This is an important and sensitive topic – and if you are a journalist covering the history of slavery, that’s where our experts can help. Professor Seretha Williams is an expert in Africa and African diaspora, digital humanities, and digital publication. Williams is also the co-editor of Afterimages of Slavery, Essays on Appearances in Recent American Films, Literature, Television, and Other Media. She is available to speak with media regarding this historic moment – simply click on her icon to arrange an interview.
Preacher Archives Add New Element to Baylor University’s Black Gospel Music Restoration Project
The Black Gospel Music Restoration Project at Baylor University is preserving more than just gospel music. In the past few years, Baylor journalism professor and former Billboard gospel music editor Robert Dardenand a team from the Baylor Libraries have undertaken the project of restoring and preserving recorded sermons from black preachers in addition to the gospel music. While both are equally important to preserve, finding sermons to preserve comes with a unique set of challenges. Darden said the idea for preserving sermons started about four years ago, when the BGMRP team was in contact with the daughter of the Rev. Dr. Marvin Griffin, former pastor of New Hope Baptist Church in Waco. Griffin was a renowned Civil Rights leader in Central Texas and boasts a list of significant firsts, including first black man to earn a degree from Southwestern Baptist Theological Seminary and first African-American president of the Austin Independent School District board of directors. Darden said somebody mentioned in passing that they kept Griffin’s sermons and said he ought to hear them because they are full of music. “All black preachers sing, and all black singers preach,” Darden said. “That got me thinking – nobody has been collecting the black preaching from the Civil Rights movement, other than Dr. King. All these incredible heroes who were preaching around the rest of the country, there’s not a collection of their work. So, I met with the other folks in the Black Gospel project, and we agreed that in addition to the music, we ought to be trying to collect preaching.” Many of these sermons had been recorded on vinyl, and Darden said some have even speculated that it was black preaching that started black gospel music in the 1930s. He said some records that were just a black preacher preaching for two and a half minutes on each side sold half a million copies – even during the Great Depression. Digitizing sermons from different formats When the BGMRP was founded in the Baylor Libraries in 2005, the bulk of incoming materials focused on recorded gospel music. Over the ensuing decade, the BGMRP team realized they already had hundreds of vinyl LPs from famous preachers in their collection. Shortly after, they started receiving sermons in many different formats. Darryl Stuhr, associate director of the Libraries’ digital preservation services, consulted with Darden and together they decided they needed a collection to show to preachers and their families who were not familiar with the projects, in hopes of convincing them to trust the project with their sermons long enough to digitize them. Darden worked with two in particular – the Rev. E.E. Jones in Shreveport, Louisiana, and the Rev. Clay Evans in Chicago, who is still preaching at 93-years-old. “Evans) was one of only two preachers who helped Dr. King in Chicago during those really rough times, and they had collected video cassettes of him back into the ‘70s,” Darden said. “That’s the good news. The bad news is they kept them in unairconditioned or unheated warehouses.” Darden said the BGMRP spent lots of money getting these cassettes stabilized enough to play them even just one time so they could be digitized. Using technology at the Libraries’ Riley Digitization Center, audiovisual digitization staffers Stephen Bolech, Travis Taylor and Hannah Engstrom are able to rescue the recorded sermons from other formats as well, including videocassette, film and digital audio tape. The wide range of formats the BGMRP team can work with means a greater number of sermons can be saved, Stuhr said. “They’re not all in the best condition, but they’re just thrilling because (Evans’ church) is one of the largest historic African-American churches in just full 1970s regalia. We got (Jones and Evans) and we’ve been using those to approach other preachers and their families now. This is already the largest collection in the country, and we just started,” Darden said. Recently, Darden got a call from PBS. Dr. Henry Louis Gates of the TV series “Finding Your Roots,” whom Darden quotes in his books, will have a new six-part series on the history of African-American churches in America debuting in 2020. Darden said they contacted him about providing materials for the show and contacts of people. The BGMRP already has made hundreds of copies for PBS and is communicating about how they can help. “I’m hoping they’re going to come down and do some filming here as well, because a lot of the stuff we have is old bulletins and the sheet music – we just have everything. Sure, we can digitize it, but if they came down, they could array it in such a way from an artistic standpoint,” Darden said. Search continues Darden got together with some of the “preaching folks” at Baylor and put together a top 10 wish list of influential black preachers of the past 50 years whose sermons they would like to digitize. “I just think God put me in a place where I could facilitate, rather than me initiate, and it was God’s idea apparently, because it wouldn’t have worked this well otherwise,” Darden said. Darden said new vinyls continue to come in every few days, and it is like Christmas for him to go see what is new. “I don’t mind not knowing every artist or every preacher – there’s hundreds and thousands of them,” he said. “But what scares me is when I pull a piece of vinyl out and it’s a label that I don’t know, which means there’s another whole line of that label that we’ve never heard of. So here we’re sitting 15 or so years into this project, and I don’t know if we have 1 percent of what’s out there – 10 percent? There’s no database. Nobody knows.” “It’s unlike every other kind of music. Nobody ever made a discography of gospel music,” Darden said. “So, whether we mean to or not, we’re actually putting that together as well. Trying to figure out how many Andraé Crouch albums, how many James Cleveland, how many Rosetta Tharpe, and now with preaching, it could go on forever. It’ll be going, hopefully, long after I’m gone.” For more information or to learn how to donate materials, visit the Black Gospel Music Restoration Project at www.baylor.edu/library/gospel or email digitalcollectionsinfo@baylor.edu.