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With OpenAI’s latest release, GPT-5.2, AI has crossed an important threshold in performance on professional knowledge-work benchmarks. Peter Evans, Co-Founder & CEO of ExpertFile, outlines how these technologies will fundamentally improve research communications and shares tips and prompts for PR pros. OpenAI has just launched GPT-5.2, describing it as its most capable AI model yet for professional knowledge work — with significantly improved accuracy on tasks like creating spreadsheets, building presentations, interpreting images, and handling complex multistep workflows. And based on our internal testing, we're really impressed. For communications professionals in higher education, non-profits, and R&D-focused industries, this isn’t just another tech upgrade — it’s a meaningful step forward in addressing the “research translation gap” that can slow storytelling and media outreach. According to OpenAI, GPT-5.2 represents measurable gains on benchmarks designed to mirror real work tasks. In many evaluations, it matches or exceeds the performance of human professionals. Also, before you hit reply with “Actually, the best model is…” — yes, we know. ChatGPT-5.2 isn’t the only game in town, and it’s definitely not the only tool we use. Our ExpertFile platform uses AI throughout, and I personally bounce between Claude 4.5, Gemini, Perplexity, NotebookLM, and more specialized models depending on the job to be done. LLM performance right now is a full-contact horserace — today’s winner can be tomorrow’s “remember when,” so we’re not trying to boil the ocean with endless comparisons. We’re spotlighting GPT-5.2 because it marks a meaningful step forward in the exact areas research comms teams care about: reliability, long-document work, multi-step tasks, and interpreting visuals and data. Most importantly, we want this info in your hands because a surprising number of comms pros we meet still carry real fear about AI — and long term, that’s not a good thing. Used responsibly, these tools can help you translate research faster, find stronger story angles, and ship more high-quality work without burning out. When "Too Much" AI Power Might Be Exactly What You Need AI expert Allie K. Miller's candid but positive review of an early testing version of ChatGPT 5.2 highlights what she sees as drawbacks for casual users: "outputs that are too long, too structured, and too exhaustive." She goes on to say that in her tests, she observed that ChatGPT-5,2 "stays with a line of thought longer and pushes into edge cases instead of skating on the surface." Fair enough. All good points that Allie Miller makes (see above). However, for communications professionals, these so-called "downsides" for casual users are precisely the capabilities we need. When you're assessing complex research and developing strategic messaging for a variety of important audiences, you want an AI that fits Miller's observation that GPT-5.2 feels like "AI as a serious analyst" rather than "a friendly companion." That's not a critique of our world—it's a job description for comms pros working in sectors like higher education and healthcare. Deep research tools that refuse to take shortcuts are exactly what research communicators need. So let's talk more specifically about how comms pros can think about these new capabilities: 1. AI is Your New Speed-Reading Superpower for Research That means you can upload an entire NIH grant, a full clinical trial protocol, or a complex environmental impact study and ask the model to highlight where key insights — like an unexpected finding — are discussed. It can do this in a fraction of the time it would take a human reader. This isn’t about being lazy. It’s about using AI to assemble a lot of tedious information you need to craft compelling stories while teams still parse dense text manually. 2. The Chart Whisperer You’ve Been Waiting For We’ve all been there — squinting at a graph of scientific data that looks like abstract art, waiting for the lead researcher to clarify what those error bars actually mean. Recent improvements in how GPT-5.2 handles scientific figures and charts show stronger performance on multimodal reasoning tasks, indicating better ability to interpret and describe visual information like graphs and diagrams. With these capabilities, you can unlock the data behind visuals and turn them into narrative elements that resonate with audiences. 3. A Connection Machine That Finds Stories Where Others See Statistics Great science communication isn’t about dumbing things down — it’s about building bridges between technical ideas and the broader public. GPT-5.2 shows notable improvements in abstract reasoning compared with earlier versions, based on internal evaluations on academic reasoning benchmarks. For example, teams working on novel materials science or emerging health technologies can use this reasoning capability to highlight connections between technical results and real-world impact — something that previously required hours of interpretive work. These gains help the AI spot patterns and relationships that can form the basis of compelling storytelling. 4. Accuracy That Gives You More Peace of Mind...When Coupled With Human Oversight Let’s address the elephant in the room: AI hallucinations. You’ve probably heard the horror stories — press releases that cited a study that didn’t exist, or a “quote” that was never said by an expert. GPT-5.2 has meaningfully reduced error rates compared with its predecessor, by a substantial margin, according to OpenAI Even with all these improvements, human review with your experts and careful editing remain essential, especially for anything that will be published or shared externally. 5. The Speed Factor: When “Urgent” Actually Means Urgent With the speed of media today, being second often means being irrelevant. GPT-5.2’s performance on workflow-oriented evaluations suggests it can synthesize information far more quickly than manual review, freeing up a lot more time for strategic work. While deeper reasoning and longer contexts — the kinds of tasks that matter most in research translation — require more processing time and costs continue to improve. Savvy communications teams will adopt a tiered approach: using faster models of AI for simple tasks such as social posts and routine responses, and using reasoning-optimized settings for deep research. Your Action Plan: The GPT-5.2 Playbook for Comms Pros Here’s a tactical checklist to help your team capitalize on these advances. #1 Select the Right AI Model for the Job: Lowers time and costs • Use fast, general configurations for routine content • Use reasoning-optimized configurations for complex synthesis and deep document understanding • Use higher-accuracy configurations for high-stakes projects #2 Find Hidden Ideas Beyond the Abstract: Deeper Reasoning Models do the Heavy Work • Upload complete PDFs — not just the 2-page summary you were given • Use deeper reasoning configurations to let the model work through the material Try these prompts in ChatGPT5.2 “What exactly did the researchers say about this unexpected discovery that would be of interest to my <target audience>? Provide quotes and page references where possible.” “Identify and explain the research methodology used in this study, with references to specific sections.” “Identify where the authors discuss limitations of the study.” “Explain how this research may lead to further studies or real-world benefits, in terms relatable to a general audience.” #3 Unlock Your Story Leverage improvements in pattern recognition and reasoning. Try these prompts: “Using abstract reasoning, find three unexpected analogies that explain this complex concept to a general audience.” “What questions could the researchers answer in an interview that would help us develop richer story angles?” #4 Change the Way You Write Captions Take advantage of the way ChatGPT-5.2 translates processes and reasons about images, charts, diagrams, and other visuals far more effectively. Try these prompts: Clinical Trial Graphs: “Analyze this uploaded trial results graph upload image. Identify key trends, and comparisons to controls, then draft a 150-word donor summary with plain-language explanations and suggested captions suitable for donor communications.” Medical Diagrams: “Interpret these uploaded images. Extract diagnostic insights, highlight innovations, and generate a patient-friendly explainer: bullet points plus one visual caption.” A Word of Caution: Keep Experts in the Loop to Verify Information Even with improved reliability, outputs should be treated as drafts. If your team does not yet have formal AI use policies, it's time to get started, because governance will be critical as AI use scales in 2026 and beyond. A trust-but-verify policy with experts treats AI as a co-pilot — helpful for heavy lifting — while humans remain accountable for approval and publication. The Importance of Humans (aka The Good News) Remember: the future of research communication isn’t about AI taking over — it’s about AI empowering us to do the strategic, human work that machines cannot. That includes: • Building relationships across your institution • Engaging researchers in storytelling • Discovering narrative opportunities • Turning discoveries into compelling narratives that influence audiences With improvements in speed, reasoning, and reliability, the question isn’t whether AI can help — it’s what research stories you’ll uncover next to shape public understanding and impact. FAQ How is AI changing expectations for accuracy in research and institutional communications? AI is shifting expectations from “fast output” to defensible accuracy. Better reasoning means fewer errors in research summaries, policy briefs, and expert content—especially when you’re working from long PDFs, complex methods, or dense results. The new baseline is: clear claims, traceable sources, and human review before publishing. ⸻ Why does deeper AI reasoning matter for communications teams working with experts and research content? Comms teams translate multi-disciplinary research into messaging that must withstand scrutiny. Deeper reasoning helps AI connect findings to real-world relevance, flag uncertainty, and maintain nuance instead of flattening meaning. The result is work that’s easier to defend with media, leadership, donors, and the public—when paired with expert verification. ⸻ When should communications professionals use advanced AI instead of lightweight AI tools? Use lightweight tools for brainstorming, social drafts, headlines, and quick rewrites. Use advanced, reasoning-optimized AI for high-stakes deliverables: executive briefings, research positioning, policy-sensitive messaging, media statements, and anything where a mistake could create reputational, compliance, or scientific credibility risk. Treat advanced AI as your “analyst,” not your autopilot. ⸻ How can media relations teams use AI to find stronger story angles beyond the abstract? AI can scan full papers, grants, protocols, and appendices to surface where the real story lives: unexpected findings, practical implications, limitations, and unanswered questions that prompt great interviews. Ask it to map angles by audience (public, policy, donors, clinicians) and to point to the exact sections that support each angle. ⸻ How should higher-ed comms teams use AI without breaking embargoes or media timing? AI can speed prep work—backgrounders, Q&A, lay summaries, caption drafts—before embargo lifts. The rule is simple: treat embargoed material like any sensitive document. Use approved tools, restrict sharing, and avoid pasting embargoed text into unapproved systems. Use AI to build assets early, then finalize post-approval at release time. ⸻ What’s the best way to keep faculty “in the loop” while still moving fast with AI? Use AI to produce review-friendly drafts that reduce load on researchers: short summaries, suggested quotes clearly marked as drafts, and a checklist of claims needing verification (numbers, methods, limitations). Then route to the expert with specific questions, not a wall of text. This keeps approvals faster while protecting scientific accuracy and trust. ⸻ How should teams handle charts, figures, and visual data in research communications? AI can turn “chart confusion” into narrative—if you prompt for precision. Ask it to identify trends, group comparisons, and what the figure does not show (limitations, missing context). Then verify with the researcher, especially anything involving significance, controls, effect size, or causality. Use the output to write captions that are accurate and accessible. ⸻ Do we need an AI Use policy in comms and media relations—and what should it include? Yes—because adoption scales faster than risk awareness. A practical policy should define: approved tools, what data is restricted, required human review steps, standards for citing sources/page references, rules for drafting quotes, and escalation paths for sensitive topics (health, legal, crisis). Clear guardrails reduce fear and prevent preventable reputational mistakes. If you’re using AI to move faster on research translation, the next bottleneck is usually the same one for many PR and Comm Pros: making your experts more discoverable in Generative Search, your website, and other media. ExpertFile helps media relations and digital teams organize their expert content by topics, keep detailed profiles current, and respond faster to source requests—so you can boost your AI citations and land more coverage with less work. For more information visit us at www.expertfile.com
Australia’s Under-16 Social Media Ban Isn’t a Finish Line - It’s a Reality Check
Australia’s move to restrict social media accounts for kids under 16 has become a global lightning rod - and it’s forcing the right conversation: what do we do when a technology is too powerful for a developing brain? But here’s what I think journalists should focus on next: “A ban is a speed bump, not a seatbelt. It might slow kids down - but it won’t teach them how to drive their attention.” That’s the part that gets lost in the headlines. Because even if you can reduce access, you still have to deal with the why behind the behavior: boredom, social pressure, loneliness, stress, sleep debt. “The headlines make it sound like the problem is solved. But the real question is: what happens in the living room on day three?” Offline.now’s early data shows something important: most people genuinely want to change their screen habits, but many feel overwhelmed and don’t know where to start. That’s why we begin with a quick self-assessment and map people into four Types - Overwhelmed, Ready, Stuck, Unconcerned - so the advice matches the person. “We keep treating social media like a self-control test. It’s not. It’s a confidence problem - people don’t know where to start, so they start with shame.” What I’d tell policymakers considering similar bans 1. Pair friction with skills. “If the only plan is ‘block the app,’ you’re betting against the internet. Workarounds aren’t a bug - they’re the default.” 2. Don’t outsource responsibility entirely to families. “If policy turns parents into full-time bouncers and kids into part-time hackers, we’ve built a system that’s guaranteed to fail.” 3. Ask what gets protected, not just what gets restricted. “The real target isn’t ‘screen time.’ It’s the moments screens replace.” What parents need to know that headlines aren't telling them This is a process, not a switch. The best “first phone / first social” plans are adjustable. Modeling beats monitoring. The rules collapse if adults don’t follow them too. Have a handoff plan. If a child’s mood, sleep, school performance, or withdrawal is deteriorating, it may be bigger than habits. Why this is a late December / January story “The holidays are the perfect storm: more free time, more family friction, more devices, less sleep. January is when the bill comes due.” Journalist angles Bans vs. behavior change: what policy can’t solve The workarounds economy: age gates, bypass culture, privacy tension The four Types: why one-size fits all screen-time advice fails families New Year resets for families: simple, shame-free agreements that stick Available for interviews Eli Singer - CEO of Offline.now; author of Offline.now: A Practical Guide to Healthy Digital Balance. I speak about practical behavior change, non-judgmental family agreements, and confidence-based starting points - and I can direct people to licensed professionals via the Offline.now Directory when needs go beyond coaching.
Changing Phone Habits Isn’t a Willpower Problem. It’s a Confidence Problem.
Every January, millions of people swear they’ll “spend less time on my phone.” By February, they’re right back where they started, only now they feel worse about themselves. Eli Singer, founder and CEO of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance, thinks we’re telling the wrong story. “Most people don’t need another productivity hack or a harsher version of ‘just put your phone down,’” Singer says. “They need one tiny experience that proves, ‘I can actually change this.’ That’s confidence. Without it, willpower doesn’t stand a chance.” Drawing on early data from Offline.now’s self-assessment tool, Singer sees a pattern: people are highly motivated to change, but don’t believe they can stick to anything. His framework sorts users into four Types — Overwhelmed, Ready, Stuck and Unconcerned — based on motivation and confidence. Each Type gets different starting moves, all designed to be done in under 20 minutes. “Telling an overwhelmed parent or burned-out executive to do a 30-day social media fast is like asking someone who’s never run to start with a marathon,” he says. “We focus on micro-wins — one phone-free dinner, ten minutes of swapping doomscrolling for something you actually enjoy — because that’s what rebuilds trust in yourself.” Singer is a coach, not a therapist, but Offline.now’s Digital Wellness Directory connects people with licensed therapists, social workers, coaches and dietitians when deeper clinical support is needed. He positions Offline.now as the “front door” for people who know their relationship with screens isn’t working, but don’t know where to start. Why now January is peak “resolution season” and peak disappointment season. Singer can speak to why traditional “digital detox” narratives don’t work, how confidence and micro-steps change the story, and what a realistic New Year phone reset looks like for real people with jobs, kids and ADHD. Featured Expert Eli Singer – Founder of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance. Singer can speak to the platform’s behavioral data on digital overwhelm, the confidence gap, the Offline.now Matrix, and how 20-minute micro-steps outperform all-or-nothing digital detoxes in the real world. Expert interviews can be arranged through the Offline.now media team.
Why 48 Hours Outdoors Does More Than a Week of Scrolling Breaks
When people feel burned out from their phones, the default solution is often a “digital detox”: delete the apps for a week, set a screen-time limit, maybe move social icons off the home screen. Then work, group chats and FOMO pull them right back in. Personal Development Coach Mark Diamond, an expert in the Offline.now directory who ran a tech-free summer camp for 25 years, says the real reset button isn’t a slightly less frantic version of the same life. It’s 48 hours of real-world experience outdoors. “I’ve watched kids and adults go from wired and anxious to relaxed and connected in a matter of days — not because we lectured them about screens, but because they were hiking, cooking over a fire, laughing with friends, actually living,” Diamond says. “Nature gives your nervous system something it can’t get from a feed.” The science backs up what he sees at camp. A large meta-analysis of nature exposure in adults found that as little as 10 minutes in natural settings improves markers of mental health — including mood and stress — with larger benefits for longer doses of time outside. A broad review on nature and health reports that regular contact with green and blue spaces is associated with: Better mental health and reduced stress Improved cognitive function and attention Higher levels of physical activity Better sleep quality Experimental work using brain imaging has also shown that short visits to green spaces can boost positive affect and change patterns of brain activation in ways consistent with reduced rumination and improved emotional regulation, the opposite of what many people experience after long periods of doomscrolling. Diamond’s camp experience maps directly onto these findings: after even a weekend of tech-free outdoor time, he sees kids and adults become more patient, more playful and more able to tolerate “boredom”: a key ingredient for real focus and creativity. Offline.now integrates this into its digital balance approach by treating offline, outdoor experiences as a core intervention, not a reward you earn after perfect screen behavior. Instead of asking, “How can I use my phone less?” the question becomes, “What can I do offline that naturally displaces my screen time?” “You don’t have to move to the woods,” Diamond says. “Two days of walks, parks, backyard projects, or local trails can do more for your brain than seven days of white-knuckling your way through a ‘detox’ while you stay indoors thinking about your phone.” For journalists covering digital wellness, mental health, or lifestyle resets, this story connects the dots between nature research, digital fatigue, and why a simple 48-hour outdoor reset might be more realistic and more powerful than yet another all-or-nothing break from apps. Featured Expert Mark Diamond – Personal Development Coach and longtime director of a tech-free outdoor camp. He specializes in outdoor wellness, sustainable behavior change, and helping families and individuals swap abstract “detox” goals for concrete, nature-based experiences that restore mood, focus and connection. Expert interviews can be arranged through the Offline.now media team.
As interest in cryptocurrencies move from the fringes to mainstream conversation and public policy debate, Derek Mohr, clinical associate professor of finance at the Simon Business School at the University of Rochester, offers a clear-eyed voice on the subject. Mohr specializes in financial innovation and digital assets, and he’s been in demand with reporters looking to understand the economics behind everything from “Bitcoin-powered” home heaters to gas stations offering discounts for crypto purchases. His message? Not everything that markets itself as a breakthrough actually adds up. For instance, some companies have pitched devices that promise to heat a home using excess energy generated from bitcoin mining. Mohr recently told CNBC the idea might sound clever, but that its practicality collapses under basic financial and engineering realities. “The bitcoin heat devices I have seen appear to be simple space heaters that use your own electricity to heat the room . . . which is not an efficient way to heat a house,” Mohr said. “Yes, bitcoin mining generates a lot of heat, but the only way to get that to your house is to use your own electricity.” Bitcoin mining, he explained, has become so specialized that home computers have virtually zero chance of earning a mining reward. Industrial mining farms operate on custom-built chips far more powerful than any consumer device. In other words, consumers who think they’re heating their homes and earning crypto are, in reality, just paying for electricity and getting no real mining benefit. A pragmatic voice in a volatile space Mohr’s research and commentary help explain not just what is happening in the crypto world, but why it matters for consumers, businesses, and regulators. Whether evaluating the economics of mining or the viability of crypto payments, he brings a steady, analytical perspective to a domain dominated by hype and fast-moving news cycles. For journalists covering cryptocurrency, fintech, and the future of financial transactions, Mohr is available for interviews on digital payments, bitcoin mining economics, crypto regulation, and emerging trends in financial technologies. Top contact him, reach out to University of Rochester media relations liaison David Andreatta at david.andreatta@rochester.edu.
Christmas Magic on Screen: A Curated List of Must-Watch Holiday Classics
Christmas movies and TV specials hold a special place in the hearts of many, offering a blend of nostalgia, joy and fun that captures the magic of the holiday season, creating a sense of togetherness, drawing families and friends around the glow of the television. James Kendrick, Ph.D., a film historian and professor of film and digital media at Baylor University, has curated a list of his Top 5 Christmas movies and specials, sharing the history of how they became holiday classics sure to fill you with holiday cheer. View his profile 1. It’s a Wonderful Life Frank Capra’s classic is the perennial Christmas movie, which is only fitting given that it began with writer Philip Van Doren Stern penning a short story called “The Greatest Gift” and printing it on 200 holiday cards that he sent to friends and family. Although initially a box office dud, it later fell into the public domain and was used by PBS stations during the 1970s as December counterprogramming, turning it into the holiday classic it always deserved to be. Along with stockings hung by the fireplace, decorated trees and blinking lights on the house, the viewing of “It’s a Wonderful Life” has become indelibly interwoven into contemporary Christmas tradition. Capra weaves a rich tapestry of American life filling the screen, including memorable details and wonderful performances from James Stewart in his first role after returning from duty in World War II, and Donna Reed, then a largely unknown contract player. It is a truly classic, timeless film, one of the few that quite simply never grows old. 2. Die Hard It is a long-settled matter that Die Hard is not just a Christmas movie, but one of the very best. Christmas movies, after all, know no genre, so there is no reason why a violent action film can’t fit the bill for the holidays. The decision to set John McTiernan’s wry action extravaganza against a Christmas-season backdrop only adds to the film’s myriad pleasures, as it makes Bruce Willis’s one-man mission to eradicate a crack team of terrorist-robbers all the more imperative after they take a Los Angeles high-rise hostage along with a party of business executives that include his estranged wife. “The fact that the soundtrack includes as many jingle bells as gunshots (well, maybe not quite as many, but still more than a few) only adds to the seasonal feels,” Kendrick said. 3. A Christmas Story Somewhere inside we are all young, round-faced Ralphie, pining away for our own “official Red Ryder carbine action, 200-shot Range model air rifle with a compass in the stock and this thing which tells time.” The film’s stroke of brilliance in how it ladles halcyon American nostalgia – so many images from the film could have been painted by Norman Rockwell – with a biting sense of cold, but often hilarious, reality. Humorist Jean Shepherd, parts of whose 1966 semi-autobiographical short story collection, In God We Trust: All Others Pay Cash, provided the film’s source material, narrates the film with a mix of humor and irony, making each scene work as both an evocation of a specific time and place in American history and a blank slate onto which we can project our own Christmas memories and dreams. The fact that the genuine, child wonderment of waking up on Christmas morning co-exists so easily with sneering bullies, creatively cursing fathers, draconian teachers, tongues frozen to light poles, inappropriate major awards and the always braying Bumpass hounds is testament to the film’s breadth and depth. 4. A Charlie Brown Christmas The first and best of the Peanuts TV specials (sorry, Great Pumpkin), A Charlie Brown Christmas premiered in 1965 and has been in our hearts ever since. While technically not a feature film, it captures in its brisk 22 minutes both the truth of the Christmas spirit and the attendant interpersonal difficulties of the holiday season. The fact that it does so with such good humor and poignancy means that no Christmas viewing list is complete without it. Charlie Brown’s oft-frustrated attempts to fit in and find meaning in the season amid all the crass commercialism is one of pop culture’s greatest evocations of existential struggle, but all the low points are balanced perfectly with Linus’s simple, illuminating recitation of the annunciation to the shepherds from the Gospel of Luke, which remains remarkably powerful in its unadorned directness. From the mouth of babes, indeed. 5. National Lampoon’s Christmas Vacation This is the movie for everyone who has ever tried their absolute hardest to live up to the hype of the Christmas season, only to end in abject failure. Maybe we haven’t all crashed and burned as badly as poor Clark Griswold does here, but we can all relate to how the idea of a “good ol’ fashioned family Christmas” doesn’t always comport with the realities of family, especially when your family includes the inveterate Cousin Eddie, who thinks nothing of emptying his rusting hulk of an RV’s chemical toilet into a storm drain first thing in the morning while wearing a shorty robe and smoking a cigar. John Hughes’s screenplay is a veritable compendium of modern America’s expectations for the season and how they can all go terribly, horribly wrong, which is enough to make anyone feel better about their own Christmas turkey coming out too dry or inability to find which lightbulb is causing the whole strand to go dark.
School’s Out, Screens Are In: Why Your Kids Copy Your Phone Habits on Winter Break
When the bell rings for winter break, most parents worry their kids will “disappear into their phones.” What often goes unmentioned? The adults usually disappear into theirs first. New behavioral data from Offline.now, the digital wellness platform founded by author Eli Singer, shows we now spend about 10 of our 16 waking hours on screens, roughly 63% of our day. Kids off school are simply mirroring the digital norms they see at home. Executive Function Coach and child development specialist Craig Selinger says winter break is less a test of kids’ willpower and more a test of family norms: “If you want behavior change in kids, start with the parent model. A 12-year-old will not put their phone away at dinner if their parents won’t.” Selinger points to what he calls the “mobility problem”: what used to be a TV in the living room is now a device in your child’s pocket. “Mobility makes tech sticky - there’s no natural ‘show’s over’ when Minecraft and TikTok never end.” Offline.now’s experts note that high, especially late screen use is tied to disrupted sleep and next-day behavior in children and teens, exactly when parents say, “They’re monsters over break.” Selinger’s work with families suggests the answer isn’t banning devices outright, but changing what kids see adults do with theirs. When parents put phones in a basket at meals, leave devices out of bedrooms, and actually join “old school” activities: cooking, board games, hands-on hobbies, kids’ attention and confidence start to rebound: “Micro-independence beats micromanagement. If you engineer small wins off-screen - a 20-minute task kids can complete without their phone - you rebuild their real-world confidence one brick at a time.” Key message for journalists: Over winter break, the real story isn’t just “kids are on their phones all day.” It’s that adult behavior quietly sets the ceiling on what’s realistic for children. The most effective “screen-time rule” is the one parents are willing to follow themselves. Featured Expert Craig Selinger, M.S., CCC-SLP - Executive Function Coach and child development specialist (Brooklyn Letters), focused on how kids actually learn and how digital dependency affects attention, writing, family systems, and school success. Expert interview availability can be arranged through Offline.now’s media team.
AI Can’t Replace Therapists – But It Can Help Them
For a young adult who is lonely or just needs someone to talk to, an artificial intelligence chatbot can feel like a nonjudgmental best friend, offering encouragement before an interview or consolation after a breakup. AI’s advice seems sincere, thoughtful and even empathic – in short, very human. But when a vulnerable person alludes to thoughts of suicide, AI is not the answer. Not by itself, at least. Recent stories have documented the heartbreak of people dying by suicide after seeking help from chatbots rather than fellow humans. In this way, the ethos of the digital world – sometimes characterized as “move fast and break things” – clashes with the health practitioners’ oath to “first, do no harm.” When humans are being harmed, things must change. As a researcher and licensed therapist with a background in computer science, I am interested in the intersection between technology and mental health, and I understand the technological foundations of AI. When I directed a counseling clinic, I sat with people in their most vulnerable moments. These experiences prompt me to consider the rise of therapy chatbots through both a technical and clinical lens. AI, no matter how advanced, lacks the morality, responsibility and duty of care that humans carry. When someone has suicidal thoughts, they need human professionals to help. With years of training before we are licensed, we have specific ethical protocols to follow when a person reveals thoughts of suicide. Read the full article from US News & World Report here
Why Are Canadian Banks Not Protecting Seniors? The $40 Billion Dollar Question
After an 89-year-old Victoria man lost $1.7 million to phone scammers despite bank red flags, retirement expert and authour, Susan Pimento, exposes a critical protection gap: while U.S. banks like Bank of America offer "Trusted Contacts" (designated people banks call to verify suspicious transactions) for all accounts, Canadian banks restrict this safeguard to investment accounts only—leaving everyday banking vulnerable where most fraud occurs. In Canada, senior fraud is vastly underreported (RCMP estimates only 5-10% surface), and banks are treating this as a cost issue rather than a moral crisis. Susan Pimento is available for interviews to discuss practical solutions, industry insights from her decades of work within financial institutions, and why Canadian banks are failing to implement a simple fix that could save seniors' life savings. Connect with her directly through ExpertFile to schedule TV, radio, podcast, or print interviews. As I was polishing this post for Canadian Financial Literacy Month, another senior fraud story flashed across my screen. This one stopped me cold. According to this CBC story, an 89-year-old man in Victoria, B.C., was tricked into handing over nearly $1.7 million of his life savings in a months-long phone scam. The caller claimed to be from the fraud department at CIBC and said he was helping with a national money-laundering case. (Spoiler: he wasn't.) Despite red flags and staff awareness, the bank still allowed large in-person withdrawals. He was told to buy gold bars — yes, actual gold bars — with drafts of up to $395,000, which couriers then collected like some twisted Uber Eats retirement fraud. Every week in Canada, we see another heartbreaking headline: a senior sends thousands, sometimes millions, to a scammer pretending to be their grandchild, the CRA, or — the ultimate irony — their bank. These scams targeting seniors don't require fancy hacking. They rely on fear, isolation, and misplaced trust. Once the money's gone, it's gone—no refund policy. And here's the kicker: what we're reading about is just the tip of the iceberg. For seniors, fraud now ranks as the top crime, and most fraud goes unreported—especially in this demographic. In a previous post, I showed how the data suggests the real figures could be 10 to 20 times higher than what's officially reported. The RCMP estimates that only 5-10% of fraud victims come forward. Many victims never speak out due to embarrassment, fear, or confusion. Translation? For every story that makes the news, countless others suffer in silence. How The Banking Industry Can Actually Fight Fraud I've worked within financial institutions for decades. Let's just say I understand how the process works. Banks have billion-dollar tech stacks, layers of compliance, and advanced fraud detection systems that can flag a suspicious $47 transaction in milliseconds. But the solution for this type of fraud isn't a multimillion-dollar algorithm or a new "AI-powered fraud prevention dashboard." Instead, it's a human-based approach called a Trusted Contact. What's a "Trusted Contact," Anyway? It's not an app, a chatbot, or some new gadget that requires a firmware update every Thursday. It's a person. Someone you trust — a family member, attorney, accountant, or another third-party who you believe would respect your privacy and know how to handle the responsibility of communicating with your bank in your best interests if something suspicious occurs. They don't access your money or view your accounts. They can't see that you spent $47 at the LCBO last Tuesday (Your secret is safe). They're simply your human safety net — a fraud wing person, if you will. The Origins of the Trusted Contact The concept began in the U.S. in 2018, when FINRA mandated investment firms to request a Trusted Contact Person. Canada followed in 2022, when the Canadian Securities Administrators introduced similar guidance for investment accounts. What things can be discussed with a trusted contact? As its name implies, a Trusted Contact is a designated person who is inherently trusted by the individual (and has no authority to transact business on a client’s account), so there is little to no danger that any reasonable disclosure would violate a client’s trust or give rise to any material issue.” What Canadian Banks Are Doing...And Not Doing Here's the good news. If you invest through Wealthsimple, RBC Direct Investing, TD Direct, or BMO InvestorLine, you can already designate a Trusted Contact. But here's where it gets ridiculous: RBC Direct might have that security feature — but your regular RBC chequing account? Not so much. That protection vanishes the moment Mom or Dad logs into their everyday banking. And that's where most fraud actually occurs. It's like installing a state-of-the-art security system on your front door but leaving the back door wide open with a welcome mat that says "Scammers Enter Here!" Fraud in Canada for Banks is Still a Budget Item: Not a Moral Crisis Here's the uncomfortable truth: For banks, fraud is considered a "cost of doing business." And since most of those losses are borne by customers, not the bank, there isn't much urgency to innovate. The Big Five earned over $40 billion in total last year. They have the means to care. They're not particularly motivated to actually do so. The Big Opportunity for Banks: Add a Little Humanity to the System Banks like to boast about their AI, blockchain, and next-gen fraud analytics. But most scams don't occur because of breached firewalls — they happen because of breached hearts. A Trusted Contact provides an additional simple, low-tech layer: human verification. Picture this: The bank spots an unusual transaction — a large new payee, an international wire transfer, or a sudden gold-bar purchase (it happens). Instead of sending another automated text alert, the system could ask: "This looks unusual. Would you like us to confirm with your Trusted Contact before proceeding?" or “Just a heads-up: scammers often use urgent or unusual requests. Prefer we run this by your Trusted Contact before we proceed?” That's it. One additional step. One extra set of eyes. One brief conversation could save someone's life savings. This isn't about limiting independence — it's about safeguarding autonomy. Ensuring your decisions are genuinely yours, not the scammer's. Banks could even call it "Senior Protection Mode." I'd sign up tomorrow. Heck, I'd pay extra for it. (Shhh, don't tell them that.) Here's the Proof Trusted Contacts Work: Bank of America Did It In 2022, Bank of America became the first major bank to extend Trusted Contacts beyond investment accounts to everyday banking clients. Customers can now add a trusted person the bank can call if something seems wrong, if they can't reach you, or if staff suspect undue influence. That person can't access your money — they're just the human speed bump before disaster: one simple form, one phone number, and much heartbreak avoided. If Bank of America can do it, why can't ours? Canadian banks already have the tech — and indeed the profits — to make it happen. What's Holding Canada's Banks Back? Cue the usual excuses: "Our legacy systems can't handle that." Sure — some of your code still thinks "Y2K" is an active threat. But if you can build an app that tracks my latte points and sends me notifications about my "spending insights," you can add one field for a Trusted Contact. "Privacy laws make it risky." Nope. FINRA and the CSA already provide safe-harbour protections. With consent, banks can legally contact a Trusted Person. Just add a checkbox. You love checkboxes. You make us check dozens of them every time we update our password. "Customers haven't asked for it." They're asking now. Loudly. With megaphones. And pointing at stories like the Victoria gentleman who lost $1.7 million in gold bars. The business case has historically been weak because most fraud losses affect customers, not the bank's balance sheet. But here's the catch: every fraud story damages trust. And in banking, trust is supposed to be the core of the business. For Canadian Banks There's a Competitive Advantage in Caring Rolling out a Trusted Contact feature isn't just good ethics; it's good business. Imagine the marketing campaign: "We don't just protect your password — we protect your peace of mind." Seniors would love this. So would their kids. That's multi-generational loyalty money can't buy. If EQ Bank or any challenger brand wanted a PR home run, this would be it. It's Time to Take Action on Fraud To the Banks: Stop waiting for regulators to force your hand. Lead. Be the first to offer Trusted Contacts for all customers — not just investors. You have the framework, the talent, and the budget. You absolutely do not need another consultant to tell you this is the right thing to do. To Policymakers: The Financial Consumer Agency of Canada should update its Code of Conduct to include a mandatory Trusted Contact option for all customers, safe-harbour rules allowing banks to pause suspicious transactions, and annual public reporting on outcomes. Because sunshine is the best disinfectant, even in banking. To Consumers: Don't wait for policy — be the policy. Ask your bank today if you can add a Trusted Contact. If they say no, ask why not — and post it. Loudly. Talk to your family. Choose your Trusted Person now. Write your MP or MPP and ask why U.S. banks protect seniors better than ours. Remember the $3 ATM Fee Rebellion? Canadians once revolted over paying $3 to access their own money at ATM's. We later got no-fee accounts, digital challengers, and a whole new generation of more innovative banking. If we can rally over an ATM fee, surely we can rally to protect our parents and grandparents from losing their life savings. Fraud isn't an inevitable part of aging — it's a solvable problem. And Trusted Contacts are one of the simplest, most human solutions we have. Don't Forget Two-Factor Authentication for the Soul Adding a Trusted Contact won't stop all fraud — let's be clear about that. But it will go a long way toward slowing it down, adding a common-sense pause, and potentially saving even one senior from losing any part of their hard-earned money. It's unfortunately too late for that gentleman and his family in BC, but it's not too late for countless others. This won't crash legacy systems or drain bank profits. It just adds a little humanity back into banking — right where it belongs. Because the best kind of security isn't just two-factor authentication. It's two people who care. And if we don't care about protecting our elders, who exactly do we care about? Sue Don’t Retire…Re-Wire! Want to become an expert on serving the senior demographic? Just message me to be notified about the next opportunity to become a "Certified Equity Advocate" — mastering solution-based advising that transforms how you work with Canada's fastest-growing client segment.
When it comes to transforming how organisations produce, consume, and reuse resources, Dr Luciano Batista, professor of operations management at Aston University, is a global pioneer. His research sits at the crossroads of innovation, digital transformation, and sustainability, tackling one of humanity’s most pressing challenges: our overconsumption of the planet’s resources. Reimagining the economy around renewal Dr Batista’s work focuses on circular supply chains —a model he helped establish at a time when 'closed-loop' systems dominated sustainability thinking. His early research laid the foundation for how businesses could move beyond recycling and linear take-make-dispose models, instead designing systems that reuse, restore, and regenerate. View his profile here From theoretical frameworks to real-world applications, his studies—such as comparative analyses of circular systems implemented by Tetra Pak in China and Brazil—demonstrate the measurable economic and environmental benefits of circularity in action. His 2022 Emerald Literati Award-winning paper introduced a methodology for mapping sustainable alternatives in food supply chains, earning international recognition for its real-world impact. A global voice for industrial symbiosis and circular innovation The influence of Dr Batista’s work reaches far beyond academia. He has advised the European Commission’s Circular Cities and Regions Initiative (CCRI) and contributed insights to policymakers through the UK All-Party Parliamentary Manufacturing Group. His expertise continues to inform national and regional strategies for sustainable production and industrial symbiosis —where one company’s waste becomes another’s resource. Today, he extends that impact globally as a visiting professor at the Massachusetts Institute of Technology (MIT), conducting research at the MIT Center for Transportation & Logistics on circular supply chain innovations, supported by Aston University’s study-leave programme. He also mentors future leaders in sustainability as part of Cambridge University’s Institute for Sustainability Leadership (CISL). Driving the next wave of sustainable transformation Looking ahead, Dr Batista is spearheading collaborations through Aston’s Centre for Circular Economy & Advanced Sustainability (CEAS), working with the Energy & Bioproducts Research Institute (EBRI) and West Midlands Combined Authority (WMCA) on projects developing biochar-based clean energy systems for urban districts. He is also advancing the social dimension of the circular economy—ensuring that the move toward sustainable production is inclusive and equitable. His Symposium on the Socially Inclusive Circular Economy, held at the 2025 Academy of Management Conference, has sparked new international research partnerships with Monash University (Australia) and the Vienna University of Economics and Business. A vision for a regenerative future At the heart of Dr Batista’s work is a simple but urgent truth: humanity is consuming resources at a rate our planet cannot sustain. Through his research and global collaborations, he is helping organisations, policymakers, and communities move toward a future where growth and sustainability coexist. “The transition to a circular economy is not optional—it is essential,” says Dr Batista. “Our goal must be to redesign systems that allow people, businesses, and ecosystems to thrive together.”
