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Hats off to the 2,100 graduates at Georgia Southern
Last week, approximately 2,100 undergraduate and graduate students from Georgia Southern University’s Statesboro, Armstrong and Liberty campuses received associate, baccalaureate, master’s, specialist and doctoral degrees in three Fall 2021 Commencement ceremonies. Georgia Southern President Kyle Marrero welcomed the graduates and their families to the University’s Fall Commencement ceremonies, held at the Savannah Convention Center in Savannah on Dec. 11, and the Allen E. Paulson Stadium in Statesboro on Dec. 13 and 14. He commended the graduates on their achievements and tenacity. “Graduates, I don’t need to tell you about your unique college journey, which has been challenging for all of us,” said Marrero. “I am very proud of how, together, we have persevered allowing us to have a successful semester and today, our commencement ceremony. You, our graduates, deserve great recognition.” During the Savannah ceremony, Georgia’s 2022 Teacher of the Year Cherie Dennis (Armstrong ‘10), who teaches English to Speakers of Other Languages at Hesse K-8 School in Savannah-Chatham County Public Schools, addressed the packed house with a call for kindness. “My hope for you is that you go out into the world with your eyes and your hearts wide open,” she said. “That you go out into the world and make something beautiful out of its cracks and imperfections. A world that is bound together by the irrefutable strength and integrity of kindness. Be the repairers of the world; the menders of the world; the bridge builders; the constructive, contributive citizens who nurture communities large and small. And that may sound daunting, but really it all starts with something so very simple, something so very possible and within your reach. Something you knew how to do even as a child. Just being kind.” Sachin Shailendra, chair of the University System of Georgia Board of Regents and president of SG Contracting, Inc. in Atlanta, spoke at the first ceremony in Statesboro. “Georgia Southern – which in a few minutes will be your alma mater – is one of the shining stars among our 26 institutions,” he said. “It ranks as one of Georgia’s best comprehensive universities, with a growing reputation for research that impacts not only vital industries but the environment and our communities. The degree you earned lets everyone know you learned from outstanding faculty, top staff and talented fellow students. “The opportunities ahead of you are many. I know this because of my own experience. I was born in Georgia, but my father was not. I am only a generation away from the farmers my family were in India. Education has been a game changer for both me and my family, and I know it’s a major accomplishment for many of you. I hope your degree will inspire you to take the next steps in building your future. So go out into the world and create a worthy future, not only for yourselves, but one that will represent Georgia Southern, our entire university system, and this state as well…Your education has already changed you. It also has the power to change your community, and move our state forward in exciting ways.” To read the full release please see the attachment below. This is a great moment for Georgia Southern University and if you are looking to learn more about this year's graduating class or the school - then let us help. Simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu with your questions or to arrange an interview today.
Experts in the Media – Learn how UMW is doing its part to preserve Indigenous history
The members of Virginia’s Rappahannock and Patawomeck tribes can trace their roots back to the times before the first European contact. For hundreds of years, their people fished the rivers and inhabited the area near the Potomac and Rappahannock rivers. It was a rich history and today the efforts to preserve the stories and records of those times are being bolstered by UMW students and faculty. The work was recently featured in a piece by NBC-4 in Washington, D.C. Professor Lauren McMillan and her students are helping with that mission. King George County economic development officials approached her with an idea to create a Native American heritage trail, hopeful that it would drive ecotourism and draw visitors to public access points. “The first step that we did was say we need to consult with the tribes whose stories we’d be telling," McMillan said. Then the class did a deep dive. "We then started diving into the archives, the historical records, oral histories and the archaeological record as well,” McMillan said. They’ve created signs that will go up in seven different locations in King George. Each one tells a different story about the local tribes, spotlighting the past and present. “When you learn Virginia history, you learn about a lot of stuff that happened in Jamestown and that’s kind of the last place you learn about Indians in Virginia history, but we've been here all along,” Brad Hatch, a member of the Patawomeck Tribe, said. “We’ve been preserving our own culture and heritage and it's here for everybody to see." The students worked hard to put that heritage and culture on full display. They also envision their project inspiring others to do some research of their own about Virginia’s first residents. December 07 - NBC News Indigenous history is a fascinating topic – and one being covered more and more by media. And if you’re a reporter looking to know about the work UMW is doing with of the Rappahannock and Patawomeck tribes or other topics – then let us help. Lauren McMillan is the University of Mary Washington's resident historical archaeologist and an expert on middle-Atlantic American history. Dr. McMillan is available to speak with media – simply click on her icon now to arrange an interview today.
On Rethink What’s Possible, a podcast by Milwaukee School of Engineering, MSOE students, faculty, staff, alumni and community partners share their inventions, research, industry trends, projects, experiences and how they’re rethinking what's possible. Artificial intelligence. Machine learning. High performance computing. Super computers. These terms have been around for quite a while now, but only in recent years the research has been put into practice and there are no signs of it slowing down. Episode Three, 'Humanizing Machine Learning,' Artificial intelligence (AI) is becoming prominent in more and more industries each day, including health care. Artificial intelligence (AI) is becoming prominent in more and more industries each day, including health care. Join Dr. Sheila Ross and Dr. John Bukowy, AI faculty experts from Milwaukee School of Engineering (MSOE) and student Ethan Hindes as they discuss the advancements of AI in “Humanizing Machine Learning,” part of the MSOE podcast, “Rethink What’s Possible.” They talk about its impact on their research with the Medical College of Wisconsin to identify and assess the severity of damage to blood vessels in kidneys. Hindes also discusses how he found his way to major in computer science. The podcast is available for download and well worth listening to. And, if you are a journalist interested in learning more or arranging an interview with Dr. Ross or Bukowy – simply click on either expert's icon now to arrange an interview today.
On Rethink What’s Possible, a podcast by Milwaukee School of Engineering, MSOE students, faculty, staff, alumni and community partners share their inventions, research, industry trends, projects, experiences and how they’re rethinking what's possible. Episode Two, “Erasing the Stigma of Mental Health,” features industry experts Dr. Carol Sabel, MSOE School of Nursing chairperson, and Sue McKenzie Dicks, vice president of healthy culture at Rogers Behavioral Health. The pair discusses the importance of mental health with recent MSOE graduate Jake Egan, who shares his own personal mental health journey and how he dealt with juggling an intense academic workload and a variety of internships. According to the National Alliance on Mental Illness, trying to tell the difference between what expected behaviors are and what might be the signs of a mental health condition isn’t always easy, but identifying a problem early can help lead to the best outcome. The U.S. has the highest rates of mental health disease (27%) as compared to any other industrialized country. One in five adults suffer from some sort of mental health illness and 3.3 million children ages 6-17 receive treatment or counseling for emotional or behavioral issues. The stigma surrounding mental health care is beginning to subside, and more individuals are seeking care. By 2025, the demand for mental health services is expected to outpace supply by 10,000—and in the U.S. 60% of psychiatrists are 55 or older. Our nation is facing a shortage of mental health care providers. In a move to address the shortage of mental health care providers in the United States, Dr. Carol Sabel and the MSOE School of Nursing partnered with Rogers Behavioral Health to offer a Psychiatric Mental Health Nurse Practitioner Program (PMHNP). This innovative new program, coupled with educating nurses at the bachelor’s and advanced practice levels in the area of mental health, is increasing the pipeline of qualified mental health professionals. The podcast is available for download and well worth listening to. And, if you are a journalist interested in learning more or arranging an interview with Dr. Carol Sabel – simply click on her icon now to arrange an interview today.
On Rethink What’s Possible, a podcast by Milwaukee School of Engineering, MSOE students, faculty, staff, alumni and community partners share their inventions, research, industry trends, projects, experiences and how they’re rethinking what's possible. Episode Four, 'Rooted in STEM,' features Seandra Mitchell, vice president of student affairs and campus inclusion, and Liz Taylor, director of STEM, as they dive into the importance of diversity in STEM and MSOE’s efforts to offer STEM experiences to shape a more equitable future. According to the National Science Foundation, 111,402 bachelor’s degrees in engineering were conferred nationwide in 2018, the most recent data available. Of those degrees, roughly 64% were white, roughly 12% were Hispanic or Latino, roughly 12% were Asian or Pacific Islander, roughly 4% were Black or African American, and the rest listed themselves as something else. In 2021, MSOE celebrated the opening of the We Energies STEM Center at MSOE. The new center is the premier STEM destination in Milwaukee for K-12 students and home to MSOE’s STEM outreach efforts. The purpose is to provide an accessible, dedicated space for students from all walks of life to explore, create and define their future in STEM. The podcast is available for download and well worth listening to. And, if you are a journalist interested in learning more or arranging an interview with MSOE's Director of STEM outreach, Liz Taylor – simply click on her icon now to arrange an interview today.
Emory Experts - Why Companies Invest in Local Social Media Influencers
Companies seek local influencers to pitch products. Even though most influencers amass geographically dispersed followings on social media, companies are willing to funnel billions of sponsorship dollars to multiple influencers located in different geographic areas, effectively creating sponsorships that span cities, countries, and in some cases even, the globe. The desire to work with local influencers has spawned advertising agencies that specialize in connecting companies with influencers and may soon redefine the influencer economy. This trend has merit, our research team finds. In a new Journal of Marketing study, we show a positive link between online influence and how geographically close an influencer’s followers are located. The nearer a follower is geographically to someone who posts an online recommendation, the more likely she is to follow that recommendation. To investigate whether geographical distance still matters when word of mouth is disseminated online, our research team examined thousands of actual purchases made on Twitter. We found the likelihood that people who saw a Tweet mentioning someone they follow bought a product would subsequently also buy the product increases the closer they reside to the purchaser. Not only were followers significantly associated with a higher likelihood to heed an influencer’s recommendation the closer they physically resided to the influencer, the more quickly they were to do so, too. We find that this role of geographic proximity in the effectiveness of online influence occurs across several known retailers and for different types of products, including video game consoles, electronics and sports equipment, gift cards, jewelry, and handbags. We show the results hold even when using different ways to statistically measure the effects, including state-of-the-art machine learning and deep learning techniques on millions of Twitter messages. We posit that this role of geographic proximity may be due to an invisible connection between people that is rooted in the commonality of place. This invisible link can lead people to identify more closely with someone who is located nearby, even if they do not personally know that person. The result is that people are more likely to follow someone’s online recommendation when they live closer to them. These online recommendations can take any form, from a movie review to a restaurant rating to a product pitch. What makes these findings surprising is that experts predicted the opposite effect when the internet first became widely adopted. Experts declared the death of distance. In theory, this makes sense: people don’t need to meet in person to share their opinions, reviews, and purchases when they can do so electronically. What the experts who envisioned the end of geography may have overlooked, however, is how people decide whose online opinion to trust. This is where cues that indicate a person’s identity, such as where that person lives in the real world, come into play. We may be more likely to trust the online opinion from someone who lives in the same city as us than from someone who lives farther away, simply because we have location in common. Known as the social identity theory, this process explains how individuals form perceptions of belonging to and relating to a community. Who we identify with can affect the degree to which we are influenced, even when this influence occurs online. Our findings imply that technology and electronic communications do not completely overcome the forces that govern influence in the real world. Geographical proximity still matters, even in the digital space. The findings also suggest that information and cues about an individual’s identity online, such as where he/she lives, may affect his/her influence on others through the extent to which others feel they can relate to him/her. These findings on how spatial proximity may still be a tie that binds even in an online world affirm what some companies have long suspected. Local influencers may have a leg up in the influence game and are worth their weight in location. For these reasons, companies may want to work with influencers who have more proximal connections to increase the persuasiveness of their online advertising, product recommendation, and referral programs. Government officials and not-for-profit organizations may similarly want to partner with local ambassadors to more effectively raise awareness of—and change attitudes and behaviors towards—important social issues. Goizueta faculty members Vilma Todri, assistant professor of Information Systems & Operations Management, Panagiotis (Panos) Adamopoulos, assistant professor of Information Systems & Operations Management, and Michelle Andrews, assistant professor of marketing, shared the following article with the American Marketing Association to highlight their new study published in the Journal of Marketing. To contact any of the experts for an interview regarding this topic, simply click on their icon to arrange a time to talk today.
Georgia Southern University Museum reopens just in time to celebrate Earth Sciences Week
After nearly three years and following extensive architectural renovations, the Georgia Southern Museum, one of the longest-standing educational centers on the University's Statesboro Campus, has reopened. "It has been a long project, but well worth the journey," said Georgia Southern Museum Director Brent Tharp, Ph.D. "The upgraded facility and newly designed galleries represent a new era for the museum. Visitors will still find old friends, like the mosasaur, but exhibited in new more exciting ways, and will make new discoveries with never before exhibited artifacts in expanded permanent exhibits preserving the area's culture. We are really excited to be back open to the public." The Georgia Southern Museum serves as the premier institution interpreting the natural and cultural history of Georgia's coastal plain. The museum displays permanent exhibits and changing exhibits curated by the University's faculty and students, and provides a place where researchers can explore its collections and students of all ages can learn. As part of its reopening celebration, the Museum will recognize Earth Sciences Week with events featuring social media videos and interactive displays by Georgia Southern students, faculty and alumni. Highlighted events for Earth Sciences Week include: Oct. 12 - Earth Observation Day Oct. 13 - National Fossil Day Oct, 14 - Geoscience for Everyone Day Oct. 15 - Geologic Map Day Oct. 16 - International Archaeology Day Admission to the museum is $4 per person; however, for a limited time the museum also will accept donations for admission. Children 3 years of age and younger, museum members, and Georgia Southern students receive free admission. If you’re a journalist looking to cover Earth Sciences Week or talk to any of the many experts at the museum – then let us help. The researchers behind this study are available, simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Timpson CEO joins Aston University as visiting professor
• James Timpson OBE has been the chief executive of Timpson since 2011 • He will work within Aston University’s College of Business and Social Sciences to develop connections in personal financial wellbeing and tax • Professor Timpson will engage with students about values in leadership and will deliver a public lecture on corporate kindness. The CEO of retail chain Timpson has joined Aston University as a visiting professor within the College of Business and Social Sciences. James Timpson will work closely with Aston University’s head of accounting to develop connections between Aston Business School and the tax and financial wellbeing industry over the next three years. In his first 12 months he will engage with both first year and pre-University students about University life, running a business and values in leadership and corporate kindness, delivering a public lecture around the latter reflecting Timpson’s work with ex offenders. He will also have the opportunity to talk to Masters students who have interests in corporate cultural development alongside Aston University’s Work and Organizations and Strategy departments and its MBA programme. Professor Timpson will also work with colleagues at Aston Business School to develop connections on his interests related to the University’s research agenda, such as TaxWatch, and connect Timpson with the student placements team to explore possible opportunities for student third year placements on MSc and MBA project work. Professor Timpson said: “I am excited to join Aston University as a visiting professor and to pass on some of the knowledge and connections I have built over the last 27 years in business. “I am looking forward to discussing the mechanisms of business with the business leaders of tomorrow at Aston University and about culture and corporate kindness at the University and its activity and plans in this area. “The Timpson Foundation specialises in the recruitment of marginalised groups within society as well as supporting numerous other socially minded projects. Approximately 10 per cent of our workforce is made up of people who have criminal convictions. We believe in giving people a second chance.” Professor Andy Lymer, head of accounting at Aston Business School, said: “I am really looking forward to working with James. “This well-deserved award recognises the distinguished contribution that he has made and continues to make to the business community. We are privileged to have a business leader of James' stature join our faculty. “As a university that values highly practical experience, his wide and varied track record at boardroom level will provide invaluable stimulus and advice for our students and staff alike.”
Baylor Expert: 9/11 Reshaped Every Aspect of American Life – Not Necessarily for the Better
English professor, culture expert says terror attacks damaged America, but it’s not too late to recover sense of purpose and generosity The Sept. 11, 2001, terrorist attacks on the World Trade Center and the Pentagon continue – 20 years later – to have profound effects on everything from America’s political, religious and cultural polarization to American entertainment choices, said Baylor University faith and culture expert Greg Garrett, Ph.D., professor of English. “It shouldn’t surprise anyone that an event that shook our sense of security and our identity would be reflected in every aspect of American life,” Garrett said. “But what does surprise and alarm me is the degree to which 9/11 continues to shape our attitudes about race, religion, immigration and the Other, whether that Other is in Afghanistan or just across town. The United States initiated a perpetual war against terror in response to the 9/11 attacks, and the fear that took root in the American psyche has proven difficult to shake.” Garrett, author of more than two dozen books, is internationally recognized as an expert on faith, culture, race and story, and he argues that the reaction to 9/11 can be measured just as much through literature and culture as through accounts of executive orders and covert military operations. Country music, procedurals and reality TV after 9/11 “Initially, Americans supported the War on Terror across political, religious and cultural lines,” Garrett said. “Country musicians like Toby Keith leaned into militant songs about American greatness and righteous revenge. The top-selling act the Chicks (then the Dixie Chicks) was drummed out of country music for their public stand against going to war. The TV show 24 reflected the growing darkness of America’s extra-legal approach to that war—the willingness to use torture, rendition and the opening of a dark site in Guantanamo Bay to house suspected terrorists—and it actually shaped opinion and policy as it grew in popularity and influence.” Two other types of television shows became extremely popular as a result of 9/11, Garrett said. Procedurals (shows such as CSI, Law and Order and House, M.D.) gained a new popularity because they offered viewers something the ongoing War on Terror never could or will: closure. “A serious problem was introduced in every episode, grappled with and solved by the end of an hour,” he said. Another type of show that leapt in popularity in the months and years following the attacks – reality shows – offered “train-wreck escapism,” Garrett said. “The contestants on Survivor and The Bachelor, and the wayward souls on Jersey Shore and Keeping Up with the Kardashians, presented exaggerated versions of our present moment that allowed viewers to forget about the dark actuality of the times,” he said. Springsteen, Harry Potter and critiquing ‘moral failures of the War on Terror’ Not all popular culture offered reinforcement or escapism, Garrett said, adding that some of the most powerful pop culture from 2001 onward critiqued the “moral failures of the War on Terror and critiqued the American people for so readily accepting them.” “Punk rock, always a prime medium for protest, was one of the earliest forms of dissent,” Garrett said. Green Day’s 2004 album American Idiot reached the top of the charts in the United States and 18 other countries, ultimately selling 16 million albums. But mainstream acts like Bruce Springsteen also asked complicating questions about the attacks and their aftermath. “After primarily offering empathy and comfort in The Rising (2002), Springsteen realized that America had betrayed many of its most important ideals, as revealed by songs like ‘Your Own Worst Enemy’ on the No. 1 2007 album Magic,” Garrett said. “Later novels in J. K. Rowling’s Harry Potter series, the most popular fictional narrative of all time, introduce questions of torture and terror, and powerful TV dramas like Battlestar Galactica and the British import Doctor Who also criticize the choices made by the American government and its allies.” Zombies and the Apocalypse Perhaps the most significant byproduct of 9/11 in our culture is the resurgence in apocalyptic stories such as 28 Days Later, Sean of the Dead, The Walking Dead, Game of Thrones, World War Z and The Road, Garrett said. Stories about the Zombie Apocalypse – whether in games, books, comics, TV or movies – asked serious questions about what it means to be human, and about what moral compromises a person might be willing to take to stay alive, Garrett explained. They also reflected the new 24/7 sense of encroaching menace that “seeped into our culture and lit up our phones at all hours of the day and night.” “You could fight all day every day against this menace, these creatures who look like humans but seek your destruction. And then the next morning, you still have to rise and confront it again,” Garrett said. ‘Not too late’ “People 20 years ago said that 9/11 changed everything, and so it did.” Garrett said. “But 20 years later it is not too late to recognize that the fears those attacks brought to the surface don’t have to be the way we continue to live. In my faith tradition, Jesus constantly admonishes his followers not to be so afraid. We make bad and selfish decisions out of fear. We abridge hospitality, compassion and liberty when we believe we are endangered. That’s not the America I grew up in, and it’s not the America in which I hope to die. That America, the light of the world, the city on a hill, Lady Liberty lifting her torch to welcome all, is the America that our founders dreamed, and that we can dream once again.” ABOUT GREG GARRETT, PH.D Greg Garrett, Ph.D., is a professor of English at Baylor University and Theologian-in-Residence at the American Cathedral of the Holy Trinity in Paris. An award-winning professor, Garrett has written about 9/11 and its aftermath in a number of books, including One Fine Potion: The Literary Magic of Harry Potter (Baylor University Press), Living with the Living Dead: The Wisdom of the Zombie Apocalypse, and A Long, Long Way: Hollywood’s Unfinished Journey from Racism to Reconciliation (both Oxford University Press). ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 19,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s largest academic division, consisting of 25 academic departments and eight academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit baylor.edu/artsandsciences.
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share. But counter-marketing efforts are often employed to reduce consumption of “vice” goods such as cigarettes, sugary sodas, and fast food. Earlier this year, Michael “Mike” Lewis, professor of marketing, faculty director, Emory Marketing Analytics Center, published “Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-Smoking Ads across Cigarette Brands.” in the Journal of Marketing. Mike, along with co-authors, Yanwen Wang PhD14, associate professor of marketing and Canada research chair in Marketing Analytics at the University British Columbia, and Vishal Singh, professor of marketing, Leonard N. Stern School of Business, New York University, took a closer look at the role counter-marketing plays in the consumption of “vice” goods. Given that many “vice” categories are dominated by high-equity brands such as Marlboro, McDonald’s, and The Coca-Cola Company, the authors wanted to explore whether or not strong brands “might also affect the efforts of advocacy groups and regulators to disrupt these relationships and reduce consumption,” they note in their paper. The research focused specifically on the interplay between branding and counter-marketing with respect to cigarette consumption. By focusing on brand manufacturers rather than on regulators and consumers, the authors believe they’ve closed a gap. “The literature on smoking cessation has largely ignored the impact of branding on efforts to reduce cigarette consumption,” they write. “This is an oversight given that marketing researchers have found that brand-consumers’ relationships have significant effects on consumer decision-making.” A full article on the research is attached and is well worth the read. In that piece, readers will learn more about how the researchers expected that strong brands would take advantage of their increased customer loyalty and diminished price sensitivity to protect them from counter-marketing tactics. And while it might be counter-intuitive, the author’s research suggests that market leading cigarette brands would be better off pushing for excise taxes on cigarettes (versus smoking restrictions), as such tax increases would be attractive to government agencies (by increasing government revenue), and big brand cigarette companies would capture more market share. In other words, when it comes to combating counter-marketing efforts, “brand managers may devise strategies or lobbying efforts based on their category position,” suggest the researchers. “This isn’t a clear-cut battle of good versus evil. It’s more a matter of a brand’s people advocating for one position,” said Lewis. “A position that’s going to make them more resilient to some of these tactics.” In addition to big brand cigarette companies, the paper’s findings have implications for brands that anchor other vice categories, such as McDonald’s and The Coca-Cola Company, entities that have been the target of counter-marketing campaigns by various anti-obesity groups. According to Lewis, Wang, and Singh’s research, much of the response by these brands to the counter-marketing attempts has been centered around public relations, but the authors see opportunities to employ “different tactics” that are “appropriate for different brands,” they write. "Relationships between consumers and relatively weak brands may be disrupted using taxes, while for strong brands, the appropriate tactic seems to be usage restriction that limit public consumption. Our results suggest that brand building is the correct response to taxes, whereas usage restrictions would call for other responses, such as lobbying.” If you are a reporter looking to know more about this subject or if you have questions, then let our experts help. Professor Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School. In addition to exploring trends in the overall marketing landscape, Lewis is an expert in sports analytics and marketing. He is available for interview - simply click on his icon to arrange a discussion today.
