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Covering the World Cup? University of Delaware Experts are Here to Help with Your Coverage

As the 2026 FIFA World Cup captures attention across North America and around the world, University of Delaware experts are available to help media examine the larger stories connected to the tournament, from player safety and youth soccer to tourism, sports analytics, playing surfaces and the shared experience of watching the game. University of Delaware's World Cup Experts Hub brings together faculty and specialists who can provide timely commentary on the health, business, social and scientific issues shaping one of the world’s most watched sporting events. Featured Topics The Business of Youth Soccer Youth sports participation, community impact, the business of soccer and how a major global tournament can influence local programs, families and the next generation of players. Player Safety and Concussions Head injuries, concussion prevention, heading guidelines, athlete health and how evolving safety standards are changing the way soccer is played and taught. Tourism and Global Impact How mega-events drive tourism, economic activity, host-city visibility and broader cultural connection across countries, communities and fans. Youth Development and Fan Engagement How family traditions, school programs and shared sports experiences shape youth identity, social development and interest in physical activity. Sports Analytics in Action The rise of data-driven performance, real-time game analysis and how students and practitioners are applying analytics to elite global competition. The Science of Playing Surfaces Natural grass requirements, turfgrass systems, stadium preparation and the science behind maintaining world-class fields for international play. Why Watching Together Matters The psychology of shared experiences, happiness, social connection and why gathering for World Cup matches can be meaningful far beyond the final score. Media can visit the University of Delaware’s World Cup Experts Hub to explore available experts and connect directly with the right source for their story.

Post-earthquake crisis in Venezuela: University of Delaware experts available to discuss public health, infrastructure and relief

Faculty from the University of Delaware’s renowned Disaster Research Center are available to comment on the back-to-back earthquakes in Venezuela. These experts can discuss critical infrastructure failures, public health threats, emergency logistics and community-led response efforts in the region. Available experts include: From what I’ve seen, it looks like the earthquake occurred on the boundary of the Caribbean and South American plate. A strike-slip fault similar to the San Andreas. There have been a lot of nonductile reinforced concrete frame building collapses. There may be an effect of soil given that a lot of the damage has been near the coast. Jennifer Horney (Professor of Epidemiology) Focus: Public health impacts, post-disaster waterborne/vector-borne disease outbreaks and the breakdown of healthcare delivery due to damaged roads and disrupted communication networks. Tricia Wachtendorf (Co-director, Disaster Research Center) Focus: Disaster response logistics, community improvisation, neighbors as first responders and how to donate effectively to maximize impact. Sarah DeYoung (Associate Professor, Sociology and Criminal Justice) Focus: Maternal and infant health/feeding in emergencies, pet and companion animal evacuations and community-level crisis decision-making. To contact these experts directly and arrange an interview, visit their ExpertFile page and click on the contact button. Interested reporters can also email MediaRelations@udel.edu.

World Cup 2026: The Business Behind the Game

As the 2026 FIFA World Cup unfolds across North America, Emory University’s Goizueta Business School experts are available to help media explore the business stories behind the world’s biggest sporting event, from the economics of hosting and ticket pricing to global sponsorship, player brands and the psychology of fandom. Goizueta’s World Cup 2026 Business Hub brings together faculty who can provide timely, research-backed commentary on the commercial, cultural and consumer forces shaping the tournament as it moves from match to match, city to city and story to story. Featured Topics The Economics of Hosting Infrastructure investment, tourism revenue, real estate, local labor markets and the broader financial impact of hosting World Cup matches. The Science of Fandom What drives global fan devotion, audience loyalty and engagement across stadiums, broadcasts and digital platforms. Ticket Pricing and Demand Dynamic pricing, hospitality packages, travel costs and how extraordinary demand shapes the fan experience at major global events. Brand Strategy and Global Sponsorship How companies evaluate World Cup sponsorships, build global campaigns and measure the return on major sports partnerships. The Rise of the Player Brand How star footballers build, extend and monetize personal brands that reach far beyond the pitch. Media can visit Goizueta’s World Cup 2026 Business Hub to explore available experts and connect directly with the right source for their story.

100 Years After the “Launch” of Aerospace Industry, Villanova Faculty Continue to Innovate the Sector

In 1926, Robert H. Goddard launched the world’s first liquid-fueled rocket in Auburn, Mass. Goddard’s 10-foot-tall rocket was airborne for just 2.5 seconds, reaching speeds of 60 miles per hour before landing 184 feet away from the launch site. A century later, the aerospace industry is booming, with new technology and missions making headlines every day—some with incredible success, and others encountering challenges that send scientists back to the drawing board. In February 2026, NASA delayed the launch of Artemis II—its next mission to the moon—citing issues with helium flow in the rocket’s systems. By April, the mission was on track again, and Artemis II completed the first crewed flight to the moon in more than half a century. Crew members for the upcoming Artemis III mission were also recently announced, as well as a timeline and overview for Artemis IV, the first planned crewed mission to the lunar South Pole in 2028. Amid these successes and setbacks, researchers continue to innovate the field and develop new technologies designed to help expand our knowledge of the vast universe. That innovation comes from diverse and unique places, including Villanova University. Research in Flight Student interest in aerospace led to the creation of a Master of Science in Aerospace Engineering (MSAE) program at Villanova University, which began in the Fall 2025 semester. Sergey Nersesov, PhD, associate professor of Mechanical Engineering, was instrumental in the inception of the MSAE program and helped develop courses in space flight mechanics, applied aerodynamics, aerospace structures analysis and advanced flight dynamics and control, among others. The idea for the graduate program was inspired by the growing popularity of the College of Engineering’s Minor in Aerospace Engineering. The minor attracts students from across the university, drawing from other majors and colleges at Villanova. For example, Dr. Nersesov recently collaborated on a research project focused on spacecraft and satellite control systems with Aedan Disanto ‘26 CLAS, an astrophysics and planetary sciences major and aerospace engineering minor. “If you look up at the sky, sometimes you see satellites chasing each other,” said Dr. Nersesov. “Dynamics and control researchers develop algorithms to ensure proper spacing between the satellites so they can function correctly.” The spacing between satellites is crucial to avoid collision, which is also a potential issue when a spacecraft approaches a space station to dock. In this situation the velocities, rotation and orientation of both vehicles are carefully controlled so that docking mechanisms align correctly, which requires up to 12 variables to be coordinated simultaneously. Dr. Nersesov and Disanto analyzed the algorithms needed to guarantee perfect satellite function and built upon them, discovering more efficient ways to operate vehicles in space. This summer, Dr. Nersesov and his students will also begin designing a prototype for a new kind of drone. Typical drones use ample amounts of energy to become airborne and capture photos or video content because they rely entirely on thrust to hold themselves up. To improve effectiveness, Dr. Nersesov and his students aim to create a drone in the style of an airplane, with vertical takeoff and landing (VTOL) capability. The drone will take off vertically, like a helicopter, but then transition to flying horizontally like an airplane, allowing lift from the wings to reduce the energy needed to stay airborne. As a result, it could stay in the air up to ten times longer than a hovering drone. While the project focuses on a single aircraft design, it represents the type of forward-thinking research driving the aerospace field today. Aerospace Engineering with Biology Elsewhere, Qianhong Wu, PhD, chair of Mechanical Engineering in the College of Engineering, is exploring a concept called super-lubrication, inspired by the way red blood cells move through the human body. Blood cells travel through capillaries narrower than their own diameter without damaging themselves or the vessel walls. A soft, porous layer called the endothelial glycocalyx within the vessels allows cells to glide through, reducing friction. In studying this biological process, an idea emerged that could potentially be translated to the aerospace field. Dr. Wu’s team is currently applying their deep understanding of biomechanical processes to applications that might reduce aerodynamic friction on aircraft surfaces by more than 90 percent. This lower friction may also improve fuel efficiency and extend flight endurance for drones or other aircraft. “Our work is an example of how thinking outside your traditional field can lead to innovation,” said Dr. Wu. “Sometimes the solution comes from a completely different subject, like biology.” A Century of Momentum One hundred years after Goddard’s brief but groundbreaking flight, aerospace innovation has expanded far beyond its earliest experiments. Today, progress in the field depends not only on major missions and milestones, but also on the steady work of researchers refining systems and exploring new ideas. At Villanova, that work is taking shape across disciplines—from spacecraft control systems to biologically inspired materials. Together, these efforts reflect how the field continues to evolve through collaboration and creativity.

World Cup 2026: Hofstra experts on the science, health, and business behind the tournament.

The 2026 FIFA World Cup comes to the New York metro area, and Hofstra University is ready. From the training room to the boardroom, Hofstra faculty bring research-backed expertise to the stories journalists are chasing this tournament season. Featured Topic The Cultural Game Why soccer means what it means and what this World Cup moment represents The World Cup has always been about more than the game. Brenda Elsey, Professor of History, studies soccer as a cultural and political force across the Americas -- from grassroots identity to gender and power. She can speak to what this tournament represents as a historical moment, on and off the field. Expert Brenda Elsey - History Featured Topic Health and Performance on the World Stage Expert insight on what it takes to compete and recover at a World Cup. Competing at this level means managing the body and the mind across weeks of high-stakes matches with almost no recovery time. Hofstra's health and kinesiology faculty are your sources for the stories behind the performance. Experts Jayne Ellinger - Athletic Training Katie Sell - Exercise Physiology Anna Len - Physical Therapy Genevieve Weber - Mental Health Featured Topic Beyond the Pitch What the World Cup does to cities, economies, and public health systems From local business impact and tourism economics to disease surveillance and emergency preparedness - Hofstra faculty are ready to talk. Experts Andy M. Forman - Marketing & Tourism Lauren Hindman - Management Martine Hackett - Population Health Meshack Achore - Population Health

World Cup 2026: Georgia Southern University Experts on the Game Behind the Game

Atlanta is one of the World Cup's biggest host cities. Georgia Southern faculty across economics, health sciences and international studies are ready to speak to the stories behind the tournament. Featured Topic The Atlanta Advantage: Regional Economics of Hosting the World Cup What it means for local businesses, tourism, and the long-term economic legacy of a host city Atlanta's World Cup moment is as much an economic story as a sporting one. Georgia Southern University economics professors Michael Toma, Ph.D., and Anthony Barilla, Ph.D., can speak to tourism revenue, infrastructure investment and what host cities actually gain — and manage —- when the world comes to town. Experts Michael Toma, Ph.D. - Regional Economics and Development Anthony Barilla, Ph.D. - Economics and Public Policy Featured Topic Playing Across a Continent: The Physical Demands of a 48-Team Tournament What elite athletes face competing across climates, time zones and a month-long schedule 48 teams. Multiple cities. Almost no recovery time. Georgia Southern health sciences and kinesiology professor Samuel Wilson, Ph.D., and sports psychologist Brandonn Harris, Ph.D., can explain how a World Cup schedule affects the human body and how elite teams prepare for it. Experts Samuel Wilson, Ph.D. - Health Sciences and Athletic Performance Brandonn Harris, Ph.D. - Kinesiology and Exercise Science Featured Topic More Than a Match: The World Cup as Cultural and Political Exchange How the world's biggest sporting event becomes a stage for diplomacy, identity, and soft power When 48 nations converge on American soil, the game is only part of the story. Political science and international studies expert Christopher M. Brown, Ph.D., can speak to the geopolitical dimensions — national identity, soft power and what it means for the U.S. to host global soccer for the first time in a generation. Experts Christopher M. Brown, Ph.D. - Political Science and International Studies

FIFA 2026: Where Sports, Technology and Global Marketing Collide

After an amazing opening weekend - the 2026 FIFA World Cup has the full attention of a global audience. The event is poised to be one of the biggest sports business stories in North America. With matches hosted across Canada, the United States, and Mexico, the expanded 48-team tournament is expected to draw billions of viewers while creating unprecedented opportunities for sponsors, broadcasters, marketers, and technology companies. A recent BBC StoryWorks feature examining Lenovo's role as FIFA's Official Technology Partner highlights how artificial intelligence is transforming the fan experience. New technologies include AI-powered match analytics, enhanced broadcasts, referee-view cameras, AI-generated player avatars that help explain officiating decisions, and infrastructure designed to deliver near real-time content to audiences around the globe. Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. He also coordinates the Technology Strategy & Product Management Track for Tepper MBA students whose interest lead them to employment in technology firms. View his profile Beyond the technology, FIFA 2026 represents a major cultural and commercial moment for soccer in the United States. The tournament is expected to accelerate awareness of the sport, attract new fans, create new sponsorship opportunities, and further integrate soccer into the North American sports landscape. At the same time, innovations in broadcasting, immersive content, and digital engagement are changing how fans experience major events, whether they are in the stadium or following from thousands of miles away. Fernando De la Torre is a a research faculty member in the Robotics Institute at Carnegie Mellon University. His research interests are in the fields of Computer Vision and Machine Learning. In particular, applications to human health, augmented reality, virtual reality, and methods that focus on the data (not the model).  View his profile CMU experts like Fernando De la Torre and Tim Derdenger can provide insight into the business, marketing, and technology implications of FIFA 2026, including how global sporting events influence consumer behavior, brand strategy, fan engagement, media consumption, and the growing role of AI in sports entertainment. As organizations look to understand the long-term impact of the tournament, these perspectives can help explain why FIFA 2026 is much more than a sporting event, it is a case study in the future of global audience engagement.

Beyond the Pitch: CMU Experts on the 2026 World Cup

As the 2026 FIFA World Cup continues across North America, Carnegie Mellon University experts are available to help media examine the stories unfolding beyond the pitch, from geopolitics and global flashpoints to sports business, fan engagement, AI, robotics, biomechanics and athlete performance. CMU’s World Cup Experts Hub brings together faculty and specialists who can provide timely insight into the political, technological, commercial and human performance issues connected to one of the world’s largest sporting events. Featured Topics World Cup Geopolitics and Global Flashpoints Diplomacy, national identity, international competition, Iran’s participation, regional tensions and how major tournaments can reflect wider global conflicts, alliances and cultural divides. The Business of Soccer Marketing impact, soccer’s growing presence in North America, fan access, audience development and how technology can expand the experience for people watching around the world. AI, Robotics and Sports Technology How 3D motion analysis, robotic systems, wearable innovation and performance technologies are changing athlete training, preparation, injury analysis and the way fans experience the game. Performance, Motion and Split-Second Decisions The biomechanics, motor control, hesitation and decision-making behind elite soccer, including the movements, injuries and officiating moments that can define a match. Media can visit CMU’s World Cup Experts Hub to explore available experts and connect directly with the right source for their story.

Inside the Partnership Between Texas Christian University and Taylor Sheridan’s Four Sixes Ranch

A unique partnership between Texas Christian University and the legendary Four Sixes Ranch is giving students hands-on experience helping shape the future of one of the most recognizable brands in the American West. Recently featured at a major national rodeo event, the ranch’s newly designed retail booth, created by TCU faculty and students, blends heritage-inspired design with modern merchandising, reflecting the ranch’s growing national profile under the ownership of Taylor Sheridan and Nicole Sheridan. “We’re now written into the history of the Four Sixes Ranch.” The collaboration spans fashion merchandising, branding and business strategy, allowing students to contribute directly to product development, retail design and digital marketing initiatives. For students involved, the project offered a rare opportunity to see classroom ideas become real-world products tied to an internationally recognized Texas brand. Faculty members say the partnership reflects TCU’s focus on experiential learning while helping preserve and evolve an important piece of Texas cultural identity. Check out the video TCU and Four Sixes Ranch, and you can read more about this project in the full article below: Looking to connect with Chares Freeman, Kevin Smith, Nicole Bettinger or Rima Shrestha about this exciting project? Simply contact Holly Ellman, Associate Director of Communication, at h.ellman@tcu.edu today.

[Webinar] Make your university the visible authority

Your university has the expertise. The question is whether the world can find it. In this webinar, we'll show you exactly how leading institutions are building topical Authority Hubs that get their faculty in front of journalists, students, and partners at the moments that matter most. DATA & TIME Wednesday, July 15, 2026 - 11:00 am EDT We'll walk through three real examples: Performing Arts -- Carnegie Mellon University The exclusive higher education partner of the Tony Awards since 2014. With 60+ alumni wins and 15 consecutive years of nominations, CMU built an Authority Hub that makes decades of genuine institutional strength finally visible and media-ready. Papacy & Catholic Studies -- Villanova University When Pope Leo was elected, Villanova had qualified scholars ready. Their topical hub connected journalists with the right experts within hours -- showing what it looks like when a university moves at the speed of the news cycle. Sports Events & Research -- University of Delaware Multiple topical hubs built around major events and enduring institutional strengths -- serving media relations, prospective students, and research partners with one repeatable, scalable approach. WHAT YOU'LL LEARN How to identify the moments and topics where your institution already has authority How to structure faculty expertise so journalists and AI platforms can find it How to go from idea to live hub fast -- without technical resources or coding What makes an Authority Hub perform over time, not just at launch WHO SHOULD ATTEND University communications and media relations teams, research communications leads, and anyone responsible for faculty visibility and institutional reputation.