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Exploring the direct link between drug abuse and the internet

Drug overdoses account for a staggering number of deaths in the United States. In 2017 alone, more than 70,000 U.S. citizens died from opioid overdoses, a number that eclipses the death toll due to traffic accidents, gun violence, or HIV in the same year. Among the academic community, media and national organizations such as the Drug Enforcement Agency (DEA) and the Food and Drug Administration (FDA), there is a growing consensus that the internet plays a key role in enabling access to illicit drugs in America. As far back as 2005, the DEA referred to the internet as an “open medicine cabinet; a help-yourself pill bazaar to help you feel good.” But until now, the jury has been out about whether online platforms actually drive substance abuse among internet users. Research by Anandhi Bharadwaj, vice dean for faculty and research and Roberto C. Goizueta Endowed Chair in Electronic Commerce, along with doctoral candidate Jiayi Liu 22PhD, casts compelling new light on this issue. Their paper, Drug Abuse and the Internet: Evidence from Craigslist, was published in March 2020. By using data from Craigslist, one of the largest online platforms for classified advertisements, the researchers found a significant uptick in drug abuse in areas where Craigslist had become active in the last decade or so. Launched in San Francisco in 1995, Craigslist is a location-specific site that has been spreading to different U.S. cities in a staggered fashion since 2000. As the site has grown, so too have the number of illicit, user behaviors that exist in tandem with the many positive services it offers. Among these are prostitution and the sale of controlled or illicit drugs. The internet: a pipeline for narcotics Historically the sale and purchase of illegal drugs has happened in physical spaces—streets and urban areas prone to certain boundaries and limitations, not to mention the risk of arrest or potential violence. The internet has changed the game in two key ways. First, there is the simple mechanism of buyer-seller matching. Dealers and buyers transact online, which is more straightforward, faster and cuts through many of the risks associated with physical interaction. Simply put, it’s easy to buy drugs online. Second, there is the issue of anonymity. Research has documented how human beings behave differently when we believe our identity is shielded from others. We are prone to take more risks under the cloak of anonymity. Working off these two premises, Bharadwaj and Liu hypothesized that the internet not only facilitates the sale and purchase of drugs—it must also proactively spur supply and demand. To put this to the test, they documented the U.S. cities and counties where Craigslist has become operational since 2000 and then analyzed three other key variables: total number of people admitted into drug treatment facilities in different counties between 1997 and 2008, county-level drug abuse violations, and number of deaths caused by overdose per county. Eager to understand how this new access to drugs online might also be impacting people at a demographic and socioeconomic level, the researchers merged this data with statistics on age, ethnicity and poverty from the U.S. Census Bureau. Additionally, the authors compiled information about income and unemployment, crime and arrests from the Bureau of Labor Statistics and the FBI respectively. What they found was stunning. Not only is there a marked increase in drug-related treatments (14.9 percent), violations (5.7 percent) and deaths (6.0 percent) wherever Craigslist becomes operational in a city or county; the momentum of increasing drug abuse also continues to grow over time in that area. And that’s not all. Economic disadvantages—poverty, unemployment and lower standards of education—are typically associated with a higher risk of substance abuse. But the findings suggest that in fact it’s the wealthier, higher-educated groups—especially among whites, Asians, and women—that are more likely than others to engage in drug abuse once Craigslist starts operating in an area. In fact, they conclusively found an uptick in this kind of behavior where crime and drug abuse had been less prevalent previously. In other words, where drugs are becoming readily available online, there is a dramatic increase in new and first-time users. If you are interested in learning more or if you are a journalist looking to cover this research – then let our experts help. Professor Anandhi Bharadwaj is the Vice Dean for Faculty and Research and the Goizueta Endowed Chair in Electronic Commerce and Professor of Information Systems, Operations Management. To arrange an interview with – simply click on her icon today.

In this Era of Fake News and Alternate FactsExperts are King

There’s nothing new about fake news. Satirical media outlets such as The Onion have been around for a decade giving us a good laugh. But somewhere in the past 12 months, something changed for the worse. The wool that was being pulled over people’s eyes wasn’t so obvious anymore. Satire and bad humour were replaced by visceral accusations, conspiracies, and smear campaigns. How did we get to this point, and what can be done to stem the tide? A sure sign that we had a problem was a development that was apparent in the last presidential election. New voices were on the national scene branding our traditional media outlets as biased, and elitist. We saw the phrase “mainstream media” become a bigger part of the conversation. Now we have to contend with “fake news.” Unlike traditional journalism fake news outlets deliberately spew wrong information. In an effort to get a story out, mistakes will happen. But in the world of fake news there is no retraction or correction of these mistakes — even when they are exposed as blatantly untrue. Further damage ensues when social media then acts as an enabler as fake news articles get amplified to millions of people, who are clicking away, feeding advertising revenues to these publishers. No matter what your political stripe or where you stood regarding the recent US election, fake news was rampant on both sides spreading false information, invoking anger, and deceiving the public. More recently, a fresher version of fake news has emerged as “Alternate Facts.” A term made famous by Trump adviser Kellyanne Conway as she defended the statements made by Press Secretary Sean Spicer who lectured and insisted that the crowd present for President Trump’s swearing-in was “the largest audience ever to It seems that the whole nature of the game has changed almost overnight. Even the White House press gallery isn’t immune to these developments. This week’s Saturday Night Live sketch brilliantly sums up the aversive relationship that we’re seeing develop between the media and the new administration. (Note: For the record, the photo at the bottom is NOT a C-SPAN broadcast. It’s a comedy sketch. It did not really happen. This is NOT Sean Spicer in the photo below — it’s an actor portrayal). Perhaps most ironic for me is how believable fake news can appear to be. A friend of mine, a former investigative journalist commented that “given the outright absurdity of the actual “real” news cycle,” it’s getting hard for people to sort fact from fiction.” Perhaps this says as much about society as it does about media. So Where Does All This Leave Us? Some say the solution is as simple as removing the bias from our news media. The problem is, I know quite a few (real) journalists and they are serious about reporting facts. They work in newsrooms and report the news, they tell stories, but gathering and checking facts are what define them. As they work to a set of professional standards and deliver real information. However, we’re witnessing a massive change in the way that ideas are shaped and communicated to the public. Sadly, the traditional avenues of information flow and the mutual respect that even democratic nation states have had with the media appears to be eroding. There is also a disturbing undercurrent of thought that traditional news organizations are biased, and every outlet is always serving a hidden agenda. Recent events have prompted the need for news organizations to brief their journalists on how to govern themselves in these very “interesting times.” John Daniszewski, Vice President for Standards for Associated Press in a recent blog post called for clarity regarding the definition of the so-called “alt-right.” “We should not limit ourselves to letting such groups define themselves, and instead should report their actions, associations, history and positions to reveal their actual beliefs and philosophy, as well as how others see them,” writes Daniszewski. Other news organizations are looking at recent events and taking the opportunity to internally brief their journalists. In a recent message to staff, Reuters Editor-in-Chief Steve Adler wrote about covering President Trump the Reuters way: “The first 12 days of the Trump presidency (yes, that’s all it’s been!) have been memorable for all — and especially challenging for us in the news business. It’s not every day that a U.S. president calls journalists “among the most dishonest human beings on earth” or that his chief strategist dubs the media “the opposition party.” It’s hardly surprising that the air is thick with questions and theories about how to cover the new Administration. So what is the Reuters answer? To oppose the administration? To appease it? To boycott its briefings? To use our platform to rally support for the media? All these ideas are out there, and they may be right for some news operations, but they don’t make sense for Reuters. We already know what to do because we do it every day, and we do it all over the world. To state the obvious, Reuters is a global news organization that reports independently and fairly in more than 100 countries, including many in which the media is unwelcome and frequently under attack. We don’t know yet how sharp the Trump administration’s attacks will be over time or to what extent those attacks will be accompanied by legal restrictions on our news-gathering. But we do know that we must follow the same rules that govern our work anywhere.” Adler goes on to provide a set of rules for the Reuters team that I think are very wise, especially given the current environment. Do’s: Cover what matters in people’s lives and provide them the facts they need to make better decisions. Become ever-more resourceful: If one door to information closes, open another one. Give up on hand-outs and worry less about official access. They were never all that valuable anyway. Our coverage of Iran has been outstanding, and we have virtually no official access. What we have are sources. Get out into the country and learn more about how people live, what they think, what helps and hurts them, and how the government and its actions appear to them, not to us. Keep the Thomson Reuters Trust Principles close at hand, remembering that “the integrity, independence and freedom from bias of Reuters shall at all times be fully preserved.” Don’ts: Never be intimidated, but: Don’t pick unnecessary fights or make the story about us. We may care about the inside baseball but the public generally doesn’t and might not be on our side even if it did. Don’t vent publicly about what might be understandable day-to-day frustration. In countless other countries, we keep our own counsel so we can do our reporting without being suspected of personal animus. We need to do that in the U.S., too. Don’t take too dark a view of the reporting environment: It’s an opportunity for us to practice the skills we’ve learned in much tougher places around the world and to lead by example — and therefore to provide the freshest, most useful, and most illuminating information and insight of any news organization anywhere. Winning back the public trust — Why Experts Matter Perhaps a way to help reverse this trend is to ask more of our experts within our organizations, and get them to contribute more to these important conversations. It’s about getting our academics, physicians, professionals, and leaders in their respective fields to contribute more to help the media present a more balanced set of perspectives in ways that engage the public. In this new era, it appears that many experts are invisible to the media on a range of big issues such as climate change, economic data, security, crime and healthcare policy. Opinions — not always informed opinions — are taken as fact. People without qualifications are being asked to speak on topics that require years of study, research, and experience. This is why, now more than ever, we need to see a return of intelligence and knowledge to present true facts. Credible Experts Matter Credible sources are vital in helping ensure the proper degree of research has been done. Published work, peer-reviewed studies, as well as policy that has been developed and practised all play key roles in determining an actual expert. Proven credibility cuts through rhetoric. It promotes the delivery and flow of facts as opposed to feeding only one side of a debate. Being Approachable Matters We have to agree that the current sentiment that many have toward traditional institutions and their experts is that they are not providing enough practical information of benefit to the public. The term “ivory tower” comes up frequently to describe environments such as universities and think tanks. While we need these environments of intellectual pursuit they cannot be seen as disconnected from the practical concerns of everyday life. Transparency Matters Do you know where your information is actually coming from? The flow of money into the development of fake news and so-called “experts” who are pushing agendas is tremendous. We’ve seen it recently with the sugar industry — much like the tobacco industry who literally wrote the book on manipulating and re-wrapping expertise and research in the middle of the last century — setting ideas on nutrition back decades. The market is crying out for a more consistent way to discover and evaluate the credibility of experts. We need a quick and trusted way to review their education, background, publications as well as their affiliations. We need to be able to conduct a front-line background check before we give them the platform to share their perspectives on television, radio, or in print. We need to vet the expert before they reach an audience that relies on the information being communicated to form opinions and make critical decisions that affect their lives. Local News Matters Local media is shrinking. Newsrooms are currently being threatened by constant shifts in both consumption and business models. If we are to promote accurate information and win the war on actual facts, we must make it easier for local journalists to do their jobs. Mainstream media still carries a lot of weight, especially online and television where the nightly news reaches a massive audience. Though the ratings are large, the subject matter doesn’t always resonate with viewers at home. We need to do a much better job helping local media get better access to the experts in our organisations so they can localise issues and tell stories, and do it in ways that everyone can understand. For example, a story on national unemployment numbers has a different context in San Francisco than it does in Flint, Michigan. Climate change is impacting Miami a lot differently than it is in the Great Lake states. In the end, all news is local. Speed Matters News is increasingly a speed game. With social media, a 24-hour news cycle, and the race to be first, time is of the essence. But in this game, haste may not only make waste, the truth may be a casualty as well. Most recently Fox News reported on a violent shooting at a mosque in Quebec City, Canada. Six people were killed by a lone gunman. Fox News reported that the suspect was of Moroccan origin — that was false. The shooter was in fact of Canadian origin. It wasn’t until the Canadian Prime Minister’s office requested a retraction that Fox walked the story back…but it took almost two full days. In true Canadian fashion, Kate Purchase, Communications Director for Prime Minister Trudeau thanked Fox News. In the meantime, wrong information was shared across multiple platforms and seen by millions of people. This is when having your experts prepared, media-trained, and trusted internally to speak with media is key. In times of emergency and chaos, it may be the words, advice and perspective of a high-level expert that can calm a nervous public, or at the very least, clearly explain a situation and its outcomes with accuracy and trust. So Why Should This Matter to You? If you are focused on building your market visibility and brand reputation, making your organization’s experts more discoverable and responsive to media is as much a function of good public relations as it is a public service. In these days of fake news, alternate facts, and unclear agendas, an unbiased and objective point of view presented by a credible expert may be one of the few remaining pillars of integrity we have left. Experts bring credibility, reliability, and an elevated level of perspective and advice that the public can trust. It’s up to all of us to ensure our thought leaders rise above the fray and help rebuild the trust that is essential to building a civil society. How is your organization working with its experts to respond to these challenges? I’m particularly interested in speaking with communications and media relations professionals in higher education, healthcare and professional services as our team conducts more research in this area. Let us know what you think by sharing below. I read every comment. 

Juneteenth: Our experts can explain the history, meaning and truth behind this historic moment

Most will know that Abraham Lincoln issued the Emancipation Proclamation on Jan. 1, 1863. It’s taught in schools and is even part of the Disney experience. But fewer know or are even taught that it took more than two and a half years before a large number of enslaved people even knew they were free. It’s an astounding and sad part of our collective history that is finally being told on a broader platform. It wasn’t until June 19, 1865, that many enslaved people were finally told they were free. What followed was by no means a celebration or easy life for those slaves who were finally broken from the bonds of their owners. They faced lynching, murder, violence and what would be more than 100 years of segregation and discrimination. Across the country, the day will be recognized with various forms of reflection and celebration. Though Texas was the first state to recognize Juneteenth as a state holiday, it meant only partial staffing was required and most government offices and agencies stayed open. Across the country, more than 40 states operate in similar fashion. As America reconciles with its past – is it time Juneteenth was given more attention? Are children taught about the hard and painful journey most African Americans had to take between now and when they were set free? Does it need to be recognized as a national holiday? What do our educators and legislators need to do to make sure Juneteenth is known on a wider scale? There are a lot of questions to be answered – and that’s where the experts from Augusta University can help. Professor Seretha Williams is an expert in Africa and African Diaspora, Digital Humanities, and Digital Publication. She is available to speak with media regarding Juneteenth – simply click on her icon to arrange an interview.

Why Some Mannequins Are Turning Blue, Taking a Dive and Putting on Weight

Baylor University fashion expert and author explains new twists in 'silent selling' -- and why frustrated customers may be relieved Women have long griped about pencil-thin mannequins in clothing displays, saying they bear little resemblance to real women’s bodies and make shopping frustrating and depressing. But the criticism is beginning to make inroads, and some members of the apparel industry are introducing changes to stop idealizing thin bodies and make mannequins more inclusive — among them creating mannequins with curvier shapes, modeling the figures after disabled people and, in a very different approach, fashioning forms that are totally unrealistic, says Baylor University researcher Lorynn Divita, Ph.D., co-author of the textbook "Fashion Forecasting” and associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences. And more change may be in the works, prompted by research. A 2017 study published in the Journal of Eating Disorders found that 100 percent of the female mannequins studied in two large English cities represented an underweight body size — one that would be “medically unhealthy.” (Note: While female mannequins look scrawny, many of their male counterparts are brawny. Only 8 percent of male mannequins represented an underweight body size — although many appeared “unrealistically muscular,” researchers said.) Divita, who conducts research on the apparel industry, tracks trends and makes fashion predictions, offers some observations in this Q&A: Q: If mannequins are supposed to be a “silent seller” and a strong method for attracting customers, why are they so skinny that it is discouraging to women who are average or bigger? Why can’t their makers pack a few extra plastic pounds on them? A: For one thing, mannequins are expensive. The material for one that’s larger is going to cost more, the same way it is for plus-size garments, because you use more material. Typical department store mannequins can cost on average $500 to $900, and it can cost $150 just to repair a joint on a broken mannequin. In New York, where the retail industry is widely unionized, in some stores the sales associates are not allowed to touch the store mannequins. That responsibility is solely for visual merchandisers as a means of protecting the store’s investment. Another reason smaller mannequins have been appealing to retailers is that smaller dimensions make it easier to put on and remove clothing. Q: Wouldn’t it be worth the investment to make them bigger to showcase more realistic or inclusive figures and attract those customers? A: I recently visited the corporate offices of plus-size design company ELOQUII in New York, and their creative director, Jodi Arnold (B.S.H.E. ’88), shared with me that 65 percent of U.S. women are over size 14. Yet they represent only 17 percent of apparel spending. It’s hard to determine cause and effect: are they not spending on apparel because a wide variety of options aren’t available? Or is it that a wide variety of options are not available because this market does not spend on apparel? ELOQUII is betting on the former. In addition to their online store, they’ve recently begun opening brick-and-mortar storefronts which, unlike their website, feature merchandise on mannequins. Hopefully as the plus-sized apparel market continues to grow, the increased demand for plus-sized mannequins will result in wider representation of mannequin body types overall. Q: If most mannequins don’t reflect the majority of women’s physiques, where does the inspiration come for their sizes and shapes? A: Many mannequins can be sculpted using the measurements of live models or even have their proportions based on a celebrity who has a widely admired figure. Just like there is no standard apparel sizing system for women, there is no standard sizing system for display mannequins. Q: Besides beginning to be a bit more realistic in size, how are mannequins evolving? A: We are used to traditionally seeing mannequins in static poses like standing or sitting. With the rise in popularity of activewear, stores are devoting more floor space to this merchandise category, and it only makes sense to put those mannequins in dynamic positions like doing yoga poses or running. Another great example of dynamic poses can be found in swimwear: there are some great displays of mannequins diving. The impact of dynamic poses such as these are heightened when mannequins are displayed in groups of five or seven. Dynamic poses are currently being taken to the next level by actually suspending mannequins from the ceiling, so who knows how far this trend can go? One way to address representation is to go in the opposite direction and make a mannequin that is totally unrealistic. The last time I was shopping, I saw an entire section merchandised with glossy light-blue mannequins. This is actually a very clever way of appealing to everyone by targeting no one. Another interesting thing is that new technology allows visual merchandisers to creatively alter a mannequin’s appearance without changing it permanently by printing vinyl stickers to affix to mannequins’ faces. Merchandisers can print out bold lips or dramatic eyelashes, affix them to the mannequin in the display and easily take them off when they are done, which gives visual merchandisers yet another way to attract our attention. ABOUT LORYNN DIVITA, Ph.D. Divita is the author of the textbook “Fashion Forecasting” (Fourth edition, Fairchild Books). Her publications have appeared in the Journal of the Textile Institute and Journal of Fashion Marketing and Management, both published in England; Clothing and Textiles Research Journal and Journal of Textile and Apparel Technology and Management. She is the United States editor for the Bloomsbury Fashion Business Case Studies project and is on the editorial board of the Journal of Fashion, Style and Popular Culture. Divita received her B.A. in French and B.S. in fashion merchandising from California State University Chico, her Master’s degree in apparel manufacturing management from University of Missouri, and her Ph.D. in textile products marketing from University of North Carolina at Greensboro.

Managing style and product design

Mobile phones look very different now than they did ten years ago. With access to all of the design patents available from the US Patent & Trademark Office (including ones from products in the telecommunications industry), Tian Heong Chan, assistant professor of information systems & operations management, and coauthors Jürgen Mihm (INSEAD) and Manuel E. Sosa (INSEAD) show how one can cluster them according to their visual similarities. The process results in an evolutionary timeline charting the successive styles of mobile phones from “clamshell” to “touchscreen slate” and everything in between. This approach creates a novel data platform from which researchers can start testing hypotheses about how product forms evolve. With the data, the authors show that there is increasing turbulence (or unpredictability in the change in product forms) across all product categories. In other words, it is much harder now than in the past to predict what the next hot style will be based on current trends. This is especially salient in non-tech categories, such as furniture and fashion. The authors conclude that companies with the capability to manage this increasing uncertainty will have a significant competitive advantage in the future. Source:

Seniors and AI: What Could Possibly Go Wrong?

Let’s be honest: we’ve weathered every tech wave they’ve thrown our way. Rotary phones. Dial-up internet. The BlackBerry. And somehow, we’ve made it to AI. The robots know more about our shopping habits than our spouses do—and honestly, they’re better listeners. We’ve Survived Every Tech Wave. AI Is Just the Next One. Remember when the internet first emerged, and everyone claimed it would never take off? Shopping online was considered silly ("Who would buy shoes without trying them on?"), And email sounded like something only NASA engineers would use. Fast forward a few decades, and now you can't even renew a driver's licence without the internet. So much for "it'll never last."  It all began innocently enough. The first cordless phone was freedom on a frequency—you could step outside, yell "Can you hear me now?" and feel unstoppable. Then came remote controls, launching the golden era of couch-based cardio: jumping up every five minutes to find the one that actually worked. (Still missing: one VCR remote, circa 1987.) Next came AOL. "You've got mail!" was our first digital dopamine hit. Then the BlackBerry arrived—part phone, part pager, part fashion statement. It was heavy, expensive, and glorious. Until, like a hot potato, we all dropped it for the iPhone—sleeker, lighter, and small enough to fit in yoga pants. The iPod Nano followed. Goodbye radios, hello playlists! From there came Google, streaming, apps, and clouds (the digital kind, not the ones that ruin golf). And now… drumroll, please… Artificial Intelligence. The "It'll Never Last" File: Greatest Misses Edition We've encountered the skeptics before: • The Internet: "No one will use it." • Online Shopping: "People won't buy shoes sight unseen." • Email: "Who needs digital letters?" • Voice Assistants: "Talking to a speaker will freak people out." • AI: "It's just hype—like the Segway for brains." Well, the Segway is still technically around, but you're not riding one to the golf course. Meanwhile, AI is everywhere—and yes, seniors are joining the party. AI: The Latest "Fad" That Isn't If you think AI is a passing craze, you probably also dismissed online shopping and email. (Confession: I once thought, "Who would ever enter their credit card number online?") But AI isn't a gadget—it's the next era. As permanent as gravity, and just as invisible until it knocks something over. Use of generative AI among older adults throughout North America is growing. A Leger Research study revealed that 1 in 3 Canadians 55+ have tried an AI tool. We can ignore it, "poo-poo" it, or embrace it. But always remember: Resisting progress will not slow it down one byte. Why This Time Is Different Here's the twist: today's seniors aren't like our parents' generation. We're Boomers with bandwidth. We were the first to type with our thumbs, track our steps before it was trendy, and FaceTime the grandkids instead of mailing Polaroids. We've earned our tech credentials. Now it's time to flex them in the AI era. Seniors Meet AI: A Beautiful Disaster AI promised to make life easier. Instead, for many seniors, it's like adopting a mischievous grandchild who never listens and occasionally orders you twelve pineapples by accident. Let's be honest—we've all had those moments. Voice Assistants: The Frenemies "Alexa, play Staying Alive." "Calling 911. You appear to be in distress." "Siri, remind me to take my pill at 8." "Texting Phil at 8." "Hey Siri, stop listening." Silence. "Hey Siri, play jazz music." Still silence. (Give it a minute… you'll get it.) These so-called "assistants" are like toddlers with Wi-Fi—they only hear half of what you say, and always the half that causes chaos. The Sitcom Nobody Asked For Seniors using AI might just be the world's best sitcom waiting to happen: • Episode 1: ChatGPT Writes My Will (and Leaves Everything to Wi-Fi) • Episode 2: Siri Joins My Book Club and Never Stops Talking • Episode 3: I Asked Alexa to Play Jazz, and She Ordered a Jacuzzi Coming soon to streaming services everywhere—as soon as we find the remote. Texting While Senior: A New Dialect Emerges If you think AI is confusing, try texting with seniors. Somewhere between autocorrect and abbreviations, a new language has evolved—part English, part comedy special: BTW – Bring The Wheelchair ROFL... CGU – Rolling On The Floor Laughing... Can't Get Up LOL – Living On Lipitor BYOT – Bring Your Own Teeth TGIF – Thank Goodness It's Four (Early Bird Special) FWB – Friend With Beta-Blockers TTYL – Talk To You Louder LMDO – Laughing My Dentures Out GOML – Get Off My Lawn Honestly, AI could spend years decoding that list and still ask, "Did you mean BYOB?" "But What About Privacy?" (Spoiler: That Ship Has Sailed) Ah yes, the Privacy Protectors—those well-meaning friends who whisper, "Don't use AI, they're stealing your identity!" Spoiler alert: that ship already sailed. Siri and Alexa have been eavesdropping for years. Google knows where you've been, what you've read, and that you googled "how to delete Google history." Uber keeps a record of every trip you've ever taken—yes, even that midnight McDonald's run—and there's no "forget" button. Most of us have already traded privacy for utility. And honestly? It's not always a bad deal.  I'm happy to share a few megabytes of data if Apple can tell me where I parked in the underground garage with seventeen identical "P2" levels. That's not a conspiracy—that's a lifesaver. AI saves time, surfaces better options we didn't know existed, and delivers instant answers. No more hunting for the manual to your smoke detector—just snap a photo, and AI tells you exactly which button to push (and which one to avoid). We're not losing control; we're gaining convenience. And at this stage of life, that's worth more than a few anonymous data points. Ways Seniors Can Actually Use AI (and Enjoy It) AI tools are making daily life easier for older adults in practical, accessible ways. Here's how you can put them to work: The “Start Here” Ladder: Build Your AI Confidence One Rung at a Time Nobody learns to swim by jumping into the deep end. AI is the same. The trick isn’t to master everything at once—it’s to start somewhere low-stakes, build a little confidence, and move up when you’re ready. Here’s a simple progression that works: Level 1: Voice Assistants Risk Level: Minimal Fun Level: Surprisingly High ------------------- Start here if you haven’t already. Ask Alexa or Siri to set a timer, play music, check the weather, or settle a dinner-table argument. No typing required. Level 2: AI Chat Tools Risk Level: Low (with privacy settings activated) Usefulness Level: Eye-Opening ------------------- This is the “brilliant friend who knows everything” rung. Tools like ChatGPT or Google Gemini are free to use and can answer any question—no judgment, no wait times, no office hours. Try drafting a birthday message. Ask it to explain a medical term your doctor used. Get it to suggest a one-week meal plan. You type, it answers. Think of it as Google, but one that actually understands your question. A Note of Caution (Read This): Before you type anything personal into an AI app, go into the app’s privacy settings and switch off chat history/training so you don’t expose personal information. ChatGPT users can navigate to Settings > Data Controls and turn off "Improve the model for everyone". This prevents your conversations from being used to train future models. For extra privacy, disable "Chat History & Training," turn off memory features, or use the temporary chat feature. Level 3: Health and Wellness Wearables Risk Level: Low Payoff : Potentially Life-Saving ------------------- An Apple Watch or Fitbit isn’t simply a fancy step counter. These devices now detect irregular heart rhythms, monitor blood oxygen levels, track sleep quality, and—crucially—detect falls and automatically alert emergency contacts. For anyone living independently, that last feature alone makes it a worthwhile investment. You don’t need to know exactly how it works; just wear it. Level 4: Smart Home Tools Risk Level: Medium Payoff: You’ll Wonder How You Managed ------------------- Smart thermostats, video doorbells, voice-controlled lighting—these are AI tools you set up once and forget. The real win here is independence. Being able to control your home environment with your voice, check who’s at the door from your phone, or have the heat adjust automatically before you wake up: these aren’t luxuries. For many of us, they’re what make staying in our own homes longer a real and practical option. Level 5: AI-Assisted Financial Tools Risk Level: Higher. Stakes Level: Real. So Tread Carefully and Deliberately ------------------- This level is for when you’re comfortable and curious—not before. AI can now help you understand tax documents, summarize financial statements, compare mortgage products, and even flag unusual account activity. These tools are genuinely powerful. But they work best alongside a trusted human advisor, not instead of one. Think of AI as the research assistant who preps the questions. Your financial advisor is still the one who answers them.  The key is this: you don’t have to climb the whole ladder today. Pick one level. Try it for a week. Laugh when it goes sideways. Then decide if you want to go higher. Writing & Editing: Draft emails, thank-you notes, or letters with the right tone—ChatGPT handles over 1 million daily health-related queries from seniors, including help preparing questions for doctor visits Travel Planning: Find flights, plan itineraries, and even pack your suitcase virtually Financial Education: Ask about investments or taxes—AI explains without the jargon Health & Fitness: Wearable devices like Apple Watch and Fitbit track exercise, monitor heart rate, detect falls, and can notify help if you're in an accident Smart Home Control: Voice-activated systems can adjust temperature, turn lights on and off, unlock doors, and control security—all with simple voice commands Cooking: "AI, make a meal with tuna, yogurt, and hope" Entertainment: Jokes, playlists, stories, or party ideas Learning: Teach yourself a language, an instrument, or how to fix the Wi-Fi (again) Want to get started? OATS published "AI for Older Adults," a comprehensive guide covering health, finance, and lifestyle applications specifically for seniors. It's available at oats.org. The Serious Bit: AI and Your Portfolio Here’s where I put on my serious hat for a moment. The U.S. stock market is currently top-heavy with AI darlings—Nvidia, Microsoft, Alphabet, and Meta. Great companies. Exciting times. But retirement portfolios are not the place for a single-themed bet. If your retirement savings are overloaded with AI stocks, a correction could make your portfolio look like your Fitbit step count on a February long weekend. Diversify. Always. Love tech. Just don’t go steady with it. For more on this topic, check out Part 1 of my post: The Retirees' Guide to Market Volatility: Building Your Financial Safety Net Embrace AI, Don't Fear It AI is here to stay. Think of it as your digital assistant, not your replacement. Our generation has lived through it all: dial-up, disco, dot-com booms, and Bitcoin. If anyone can handle the rise of the machines, it's us. We figured out VCRs (eventually), navigated online banking, and mastered Zoom backgrounds (some better than others). And no, blurred does not count as a background. So fire up your curiosity. Try ChatGPT to plan your next vacation, use Google Gemini to get thoughtful answers to complex questions, or tell Alexa to crack a joke. (She's still learning… but she's improving.) We’ve adapted before. We’ll adapt again. That’s actually what we do. One baffling software update at a time. And here’s what no algorithm will ever replicate: Us. Our humour. Our resilience. The comedy gold of a pocket-dial to our X at 1am. The triumph of finding our reading glasses—while wearing them. AI is smart. But we’re wiser. And that still counts for a lot. So, here's the deal: AI can predict the stock market, diagnose your rash, and write a sonnet in seventeen seconds. But It still can't find your car keys, remember why it walked into the kitchen, or laugh until it snorts at its own joke. We've survived disco, dial-up, the dot-com crash, and that one Zoom call where someone didn't realize their camera was on in the bathroom. We will absolutely survive this, too. AI isn’t here to replace us; it’s here to keep up with us. And frankly, after decades of dealing with actual humans, a very smart, endlessly patient, never-hangry assistant sounds like an upgrade. So, when the robots eventually do take over, they'll need someone to tell them to slow down, dress properly, and call their mother. That's where we come in. Same as it ever was. One baffling software update at a time. Need more guidance? Here are some helpful resources: • AARP's 2025 Tech Trends Report – Research on how older adults are using technology • Bethesda Health Group's AI Guide for Seniors – Practical everyday applications • Ultimate Senior Resource: Top 10 AI Tools – Detailed reviews of the best AI tools for older adults Don't Retire...ReWire! Sue Want more of this? Subscribe for weekly doses of retirement reality—no golf-cart clichés, no sunset stock photos, just straight talk about staying Hip, Fit & Financially Free.

Inside the Partnership Between Texas Christian University and Taylor Sheridan’s Four Sixes Ranch

A unique partnership between Texas Christian University and the legendary Four Sixes Ranch is giving students hands-on experience helping shape the future of one of the most recognizable brands in the American West. Recently featured at a major national rodeo event, the ranch’s newly designed retail booth, created by TCU faculty and students, blends heritage-inspired design with modern merchandising, reflecting the ranch’s growing national profile under the ownership of Taylor Sheridan and Nicole Sheridan. “We’re now written into the history of the Four Sixes Ranch.” The collaboration spans fashion merchandising, branding and business strategy, allowing students to contribute directly to product development, retail design and digital marketing initiatives. For students involved, the project offered a rare opportunity to see classroom ideas become real-world products tied to an internationally recognized Texas brand. Faculty members say the partnership reflects TCU’s focus on experiential learning while helping preserve and evolve an important piece of Texas cultural identity. Check out the video TCU and Four Sixes Ranch, and you can read more about this project in the full article below: Looking to connect with Chares Freeman, Kevin Smith, Nicole Bettinger or Rima Shrestha about this exciting project? Simply contact Holly Ellman, Associate Director of Communication, at h.ellman@tcu.edu today.