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Expert Insights: Want More Engagement? Eliminate the Barriers.
Anyone born in the 70’s or earlier will probably remember it well. Time was when playing any kind of video game meant physically disporting yourself to the local arcade—a twilight zone of flashing neon, electronic beeps and bops, and the clink of quarters hitting the slot. As technology advanced, the videogame came to you. Home consoles and TV stations rigged with joysticks duly became the mainstay of gaming. The Atari 2600 brought the arcade experience into dens all over the US; Pac-Man, Space Invaders, and Asteroids now at the fingertips of a generation of games who no longer needed to leave home to play. Fast forward to the era of smart phones and hi-tech, and gaming has evolved again. Today, Fortnite, Minecraft, and The Legend of Zelda can accompany you pretty much anywhere—onto a train or a bus, into the canteen at work or school, or under the covers at 2am. In our always-on, on-demand world, video gaming increasingly meets players where they are; a play-anywhere, digital user experience that empowers individuals to engage with their game of choice wherever they are, whenever it suits, and via whatever platform they prefer, desktop or mobile. For users, the benefits seem clear. But what about game producers? As availability expands to new channels and platforms, how does it change user behavior? Does it deepen engagement or does cross-platform continuity simply end up redistributing play—the addition of each new platform shifting players away from, and effectively cannibalizing, existing channels? It’s a conundrum, and not just for video game producers. Retailers, bankers, insurance firms, media, and hospitality providers—anyone with an online-first approach looking to meet their customers wherever they are—should also be cognizant of the potential downsides of channel expansion in the digital space. Weighing in here is research by Professor of Marketing and expert in the intersection of sports and cultural analytics and marketing Michael Lewis. Together with Wooyong Jo of Purdue, Lewis looks at the impact of omni-channel strategy on videogames—a proxy, he says, for other sectors and industries. What they find is critical for marketers and decision-makers in any context or business setting. Increasing the digital touchpoints between your product and customers does impact behavior—but the net results are overwhelmingly positive. Video game players play more, they spend more frequently, and they integrate gameplay more deeply into their everyday lives. In other words, the investment pays off. And the dividends in customer engagement are serious. Switching to the Switch To unpack all of this, Lewis and Jo partnered with a large US video game publisher to analyze player-level behavioral data for one its major titles in the Multiplayer Online Battle Arena, or MOBA genre. Players form teams and compete to destroy opposing team’s bases, selecting a character from a set of 100+ options. Revenue for the publisher comes from a “freemium” business model—users can make voluntary purchases to unlock new characters or buy cosmetic enhancements. These purchases are geared toward enhancing the gaming experience but don’t affect competitive outcomes, making them a critical measure of engagement. In 2019, the game was released for the Nintendo Switch, which can be docked in home consoles but is most commonly used as a mobile, hand-held device. PC players were given the option to download this new version and continue gameplay seamlessly using their existing accounts. Analyzing player behavior before and after the adoption of the new Switch platform, Lewis and Jo were able to zoom in on some critical measures of user engagement including game usage or the total number of matches played, in-game spending—what, when and how much players spent—and player inactivity or churn. “We were able to really get into player behavior over time, and what happens when you introduce the Switch option and remove the constraints of having to play in one place—the home or gaming PC,” says Lewis. “What happens when you make it possible for players to access the game they love while they’re commuting or on their lunchbreak?” Plenty, it turns out. Mobile access: gameplay, spending and churn Crunching the data, Lewis and Jo find that mobile access dramatically increases gameplay. Players who adopted the Switch version played approximately 31% more games than before—a dramatic uptick that underscores how flexibility gains translate into new opportunities to play and engage. And that’s not all. Lewis and Jo also find that gameplay becomes less concentrated within narrow windows—after school or work, say—and is now more spread out across the day, the result of the “ubiquity effect,” says Lewis. “Take away the constraints of having to be in a fixed location and you see players adding additional play sessions. Interestingly though, we don’t find any adverse effect on PC gaming. Players are simply playing more, and playing longer, rather than replacing PC time.” Then there’s in-game purchasing. MOBA-type games typically give players the option to voluntarily buy modifications for characters, known as “skins.” These skins are cosmetic enhancements: new armor, costumes, skill animations or effects. Crucially, these kinds of purchases don’t advance players to new levels of success in the game. Instead, they are used for personalization—to demonstrate status or to celebrate an in-game event. Lewis and Jo find that mobile adopters make more frequent in-game purchases. While the overall total doesn’t increase materially, these players are spending small amounts, more often—almost 7% more frequently than before. This makes intuitive sense, says Lewis. If players are logging in more often, they have more opportunities to feel inspired to want to spend on skins. But there’s another factor that may be at work. “With this kind of in-game purchasing, it’s likely that a lot of it is about credibility. When you buy a skin or a character pack, it’s like you have more aura within the game; you want to signal something to other players and let yourself be known. And this is more than just monetary, it’s about a deeper kind of engagement,” says Lewis. “It’s possible that as mobile access makes the game more of a frequent companion, as the rate of play increases, there’s this effect that players fall deeper into the community—their engagement deepens even more.” Interestingly, the shift to mobile access had the most significant impact precisely on those players whose pre-Switch in-game purchasing was lowest. These users, who were arguably most likely to disengage and drift away from the game, became significantly more active once the hand-held option became available. “If you have players spending less and less inside the game, the intuition is that these are the customers you are most at risk of losing,” says Lewis. “Bringing in the Switch has seen these customers—those more prone to churn—actively reengage with the game, maybe because they have greater propensity for the mobile version.” Either way, this should be a particularly interesting finding for marketers, he adds; retaining existing users is typically cheaper than attracting new ones. “The evidence suggests that mobile access can serve not only as a growth strategy, but also a defensive one if it helps keep marginal users engaged; those who might otherwise have detached from the product altogether.” Help Them Switch So far, so encouraging. There is one potential downside to porting a game or online product to a new channel, however, and that is usability. Lewis and Jo find that players who switched between platforms experience a slight, initial decline in in-game performance—likely because of differences in the control systems between devices. Players who’ve been using keyboard and mouse controls may need time to adapt to hand-held controllers. To mitigate this, he and Jo suggest that producers could offer tutorials or introductory gameplay modes that accelerate the learning curve as users adjust to the new interface. In most cases, usability should be factored in as an additional, hidden cost, when developers and organizations are contemplating investing in more online customer touchpoints. “Expanding your online channels will always have some cost. Taking a game from one platform and porting it to another one isn’t free, so you will want to anticipate the hurdles, even as you weigh up the clear benefits,” says Lewis. “The key is to make sure you protect your users. With things like video games, you want to think about how to guide or upskill your players, maybe have them play bots at first to ramp up their capabilities. Whenever you create a new channel that has a different operating system from the user’s perspective, you’re probably going to want to provide some aid to your fan community.” The benefits of omni-channel access should always be weighted against the costs involved, counsels Lewis. Even so, today’s competitive pressures—the seemingly inexorable march of technological innovation and evolving user expectations—are likely to make platform expansion unavoidable for most online businesses. In the world of video gaming, as major franchises release new products across multiple platforms, and player preferences become more sophisticated, companies may simply have to adopt similar strategies to remain competitive. “As everyone else invests in the same new technologies, you almost have to do the same—just as a matter of doing business,” says Lewis. “If you are launching a video game, you’ve got to compete with whatever Call of Duty or Grand Theft Auto are doing. You can’t just tell your players they can only engage on one platform. The competition is continuously raising the stakes just in terms of the bare minimum.” Building Fandom: the Connective Cultural Tissue More broadly, Lewis and Jo’s findings speak to how human beings form communities of shared passion around business entities and, perhaps more compellingly, around cultural phenomena: video games, for sure, but also sports teams, music, films, comic books, fashion, and more. Understanding the mechanisms that drive and deepen engagement sheds more light on what Lewis calls the “connective cultural tissue of fandom: ”the powerful social bonds, camaraderie, and shared identity that connect people to cultural entities and to each other. Fandom, he argues, is the “key to our world.” Understanding fan behavior is critical to understanding how it is that games, brands, sporting teams, or politics forge communities built on shared passion. “Whatever your organization or business is, you are going to be interested in driving passion. You want people to engage and love what you do. What we’re looking at in this study is a building block towards understanding how cultural entities fit into consumers’ lives, and how eliminating barriers helps to expand communities and drive relationships—extending reach and engagement by weaving cultural experiences more deeply into everyday life.” The real challenge in front of organizations, be they video game producers or online retailers, says Lewis, is to give their product the kind of “cultural meaning” that creates fans—and not just users. “When you think about the behavior of fans, the level of passion and engagement that exists around cultural phenomena—whatever they are from video games to FIFA, the English Football League to the Super Bowl, Taylor Swift to the Republican Party—that’s where you see the passion that really drives the world. And that to me, is critical in understanding how business works, how societies function, and how our world evolves.”
Downsizing: The Biggest Retirement Myth We Keep Repeating
I have a friend who announced she was downsizing the way some people announce a move to Tuscany. Lightness. Optimism. A touch of smugness. Six months later, she called me from her condo and whispered, “Sue… I think I bought a very expensive closet with a concierge.” Welcome to downsizing, the most celebrated, most recommended, and most wildly misunderstood retirement strategy in Canada. Like most things that sound simple, it works beautifully until you look a little closer. I spent a decade in the reverse mortgage industry watching this play out. Clients would come in — smart, capable, financially savvy people — who had spent years being told their retirement plan was simple: sell the big house, buy something smaller, pocket the difference, and ride off into the sunset. Many of them were sitting across from me because that plan had not worked the way anyone promised. The advice was decades old. Their lives were not. Two Retirees. Same Strategy. Completely Different Outcomes. Let me introduce you to Carol and Robert, whose stories say everything. Carol did everything right. She sold her long-time home, bought a sleek condo, freed up some equity, and checked every box on the “responsible retirement” list. On paper, it was a perfect move. In practice, she lost her community, her routines, her doctor, and a piece of her identity. She found herself sitting in a condo surrounded by unpacked boxes, wondering how a smart financial decision could feel so much like a personal loss. Robert also did everything right, but his story unfolded differently. He sold his home, moved closer to family, bought something smaller, and banked a meaningful sum. What he gained had very little to do with the numbers. He gained connection, belonging, and a life that felt fuller, not smaller. The strategy was identical. The outcomes were not. That is the uncomfortable myth about downsizing. It is not a formula. It is a life decision disguised as a financial one. The Downsizing Math People Love to Quote For decades, downsizing earned its reputation honestly. Retirement was shorter, often fifteen to twenty years. Pensions were stable. Housing was affordable. Families lived closer together. Selling your home and buying something smaller freed up real capital and meaningfully cut expenses. It was practical, logical, and often the right call. Fast forward to today, and almost none of those conditions still apply. Retirement now runs twenty-five to thirty-five years — a span longer than most people’s careers were when this advice was invented. Defined benefit pensions have largely become a public sector privilege. In the 1970s, 90% of private-sector workers with a workplace pension had a defined-benefit plan. Today, that figure has dropped to roughly 40%, and that’s only among the shrinking share who have any pension plan at all (Canadian Centre for Policy Alternatives, 2025). Housing prices have surged far beyond income growth. Real estate now accounts for over half of household wealth in Canada. Meanwhile, according to Statistics Canada, the average Canadian at sixty-five has approximately $272,000 in retirement savings, while estimates for a comfortable retirement often exceed $1 million. That is not a gap. That is a canyon. This gap turned the family home into something it was never designed to be. Not just a place to live, but a retirement plan. And once that shift happened, we collectively made a convenient assumption: the only way to access that wealth is to sell the house. That assumption is where things begin to unravel. The four assumptions that made downsizing work are no longer as reliable as they once were. 1. Smaller homes are cheaper. In many markets, the opposite is true. Smaller properties often command higher prices per square foot, and retirees now compete with first-time buyers and investors for the same limited inventory. That charming condo may cost nearly as much as the house you just sold. 2. Selling releases meaningful capital. Transaction costs alone can consume eight to twelve percent of the home’s value. Commissions, legal fees, land transfer taxes, moving costs, repairs. What looks like a windfall on paper can shrink dramatically before you ever see the money. 3. New home costs will be lower and more predictable. Condo fees, special assessments, and rising insurance costs tend to quietly escalate. What was supposed to simplify your financial life can quietly complicate it. 4. The process is straightforward. Market timing plays a much larger role than most people realize. Selling in a soft market while buying in a strong one can erode value on both sides. Downsizing is not just a financial decision. It is a transaction with real timing risk. When all four of these assumptions weaken at once, the outcome can be very different from what was promised. And yet, despite the evidence, the advice has not changed. We still tell people to “just downsize,” as though the calendar hasn’t moved since 1987. Nostalgia is not a strategy. The Part Nobody Puts in the Spreadsheet Here is what the financial projections consistently leave out: the emotional weight of this decision is enormous, and most people dramatically underestimate it. We are not talking about a slight reluctance to pack boxes. We are talking about the deep, visceral human attachment to home. The place where you raised your kids, hosted Thanksgiving, walked the dog, and knew every creak in every floorboard. The urge to age in place is powerful, primal, and not remotely irrational. And when we dismiss it with a spreadsheet, we are not being helpful. We are being reckless. And here is the harder truth: to make the numbers actually work, people often need to move two or three hours away into smaller communities where housing is genuinely cheaper. That means leaving your neighbourhood, your friends, your church, your yoga class, your doctor of twenty years, and your very carefully curated hairdresser. (Finding a new hairdresser in a rural town? That is not a life transition. That is a medical emergency.) Re-establishing a full support network in an unfamiliar community is daunting and exhausting work for anyone at any age. It often requires the senior to resume regular driving, something many are quietly hoping to scale back. And then there is healthcare. Access to specialists, familiar family physicians, and hospital services is non-negotiable for most people over sixty-five. It does not figure neatly into a spreadsheet, but it absolutely figures into the decision. I have never once met a senior who said, “You know what, I’m really glad I had to find a new GP at 72.” The urge to stay put almost always wins. Here is something worth sitting with: every older person knows what it is like to be young, but no young person knows what it is like to be old. That asymmetry matters enormously in this conversation. A well-meaning adult child running scenarios on a laptop has never felt the specific, irreplaceable comfort of a neighbourhood they have lived in for thirty years. Really listening — not just problem-solving — can bridge that gap. Because retirement is a family affair. And the families who navigate it best are the ones where everyone feels heard before anyone pulls out a spreadsheet. The Conversation That Actually Needs to Happen Financing retirement is not a binary choice. Downsize or don’t. That framing does everyone a disservice, and spoiler alert: the senior will almost always choose not to downsize. The real question is what happens next, because “stay put and hope for the best” is not a retirement plan. It’s a wish. The more useful conversation is about how to create cash flow while staying put. And that conversation is a minefield if you are not prepared. Here is the first obstacle: suggesting any kind of loan to finance retirement is a spectacular lead balloon. These are people who spent forty years lecturing their kids to pay off their mortgages and eliminate debt. Debt is the villain in their financial story. It is a bug, not a feature. So when you walk in and suggest that borrowing against their home might be the solution, their internal switchboard immediately puts that call on permanent hold. And if you mention a reverse mortgage? The Cybertruck of mortgages. The product everyone has an opinion about and almost no one fully understands. You will get one of two responses: the “talk to the hand” or the look usually reserved for the person who reheats leftover fish in the office microwave. Is some of that resistance rational? Absolutely. But is some of it just fear in a hat — old anxiety dressed up as financial principle? Also yes. This is why the key is to ask, not tell. The moment you lead with a product, you’ve lost the room. Lead with questions instead: • What are your actual cash flow needs? • How are you planning to meet them? • Are you carrying debt that is quietly strangling your monthly budget? • Do you need a lump sum, or do you need more reliable monthly income? The answers look very different, and they lead to very different solutions. If the goal is to free up monthly cash flow, paying off high-interest debt using home equity may deliver an immediate and meaningful result. A home equity line of credit can do that cleanly. If the goal is ongoing income, a reverse mortgage can provide tax-free monthly payments or a lump sum without requiring a move or a monthly repayment. If there is room on the property, a secondary suite or an addition can generate rental income and potentially add long-term value. For those comfortable thinking a few steps ahead, using a reverse mortgage or HELOC to purchase an annuity or a small rental property creates a stream of sustainable income that has nothing to do with square footage. None of these options shows up in the standard “should I downsize?” conversation. They should. The biggest financial mistake most retirees make is not the decision they choose. It’s the options they were never shown. Back to Carol and Robert Their outcomes were not the result of luck or timing. They were the result of alignment. Robert moved toward what he wanted. Carol moved away from what she felt she should. One decision created a sense of expansion. The other created a sense of loss. No spreadsheet captures that distinction. But it is the distinction that matters most. Downsizing is neither inherently good nor bad. It is simply a tool. When it is driven by clear goals, realistic assumptions, and an honest accounting of both the financial and emotional realities, it can be genuinely transformative. When it is driven by habit, pressure, or advice that stopped aging well some time ago, it tends to lead somewhere Carol knows well. So before you follow the script, pause long enough to ask a different question. Not “Should I downsize?” but “What do I actually need, and what are all the ways I can get there?” Retirement is not about having less space. It is about having more life. The right strategy is the one that gets you there without sacrificing everything that makes life worth living in the first place. Your community. Your doctor. Your Sunday routine. Your hairdresser who finally knows exactly what you mean by “just a trim.” Downsizing is a tool. Like a hammer. Enormously useful when you actually need a hammer. Spectacularly unhelpful when what you really need is a different plan. The goal was never to end up with less. It was to end up with enough. Ask better questions. You’ll get better answers. And maybe keep your hairdresser’s number. Sue Don’t Retire…Re-Wire!!! My Book is Now Available for Pre-Order I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend, or a loved one. It will be on store shelves on September 8, 2026. You can now order on the ECW Press site here. And if you love supporting Canadian booksellers, please also check with your local independent bookstore.
U.S. National Debt: How to Stop the Bleeding
The U.S. national debt exceeding the size of the American economy is a dubious milestone that has sparked alarm and confusion among policymakers who are asking how worried they should be and what can be done to stop the bleeding. David Primo, a political scientist and professor of business administration at the University of Rochester and a fiscal policy expert who has testified before Congress on the national debt, says Americans should be very concerned about the debt and, at the same time, know there is a solution. “The federal budget outlook is grim and threatens the economic future of the United States,” says Primo, the author of Rules and Restraint: Government Spending and the Design of Institution (University of Chicago Press). “If Congress waits to act, Americans will need to give up a bigger piece of the nation’s economic pie to stabilize the country’s finances.” Primo says a solution lies in a constitutional amendment restraining the federal budget. Specifically, such an amendment would clearly define spending and revenue, set spending limits based on a multiyear period, and allow for waiving the limit only with a large supermajority in Congress. “As it stands, Congress is constitutionally incapable of tying its own hands, making it difficult for legislators to implement durable changes to the federal budget,” Primo says. Recent data show the national debt has crossed 100% of the GDP threshold — roughly $31.27 trillion versus $31.22 trillion in economic output — marking the highest peacetime level in U.S. history. The Congressional Budget Office has projected that debt levels, if left unchecked, could reach 181% of GDP in the next 30 years. Primo says delaying implementing a solution raises the risk of increased interest rates, which would, in turn, reduce investment and, ultimately, economic growth. For journalists covering deficits, tax policy, and the long-term economic outlook, Primo offers key expertise and a clear lens on: • The implications of national debt exceeding GDP • Constitutional and institutional approaches to fiscal reform • Fiscal policy and political incentives “The United States is in precarious fiscal health,” Primo told Congress in 2023. “In the absence of a constitutional amendment, I fear it will take a fiscal crisis before Congress acts. Nobody wants that.” Connect with Primo by clicking on his profile.
TCU Chemistry Researcher Named a Big 12 Faculty of the Year
Kayla Green has built an internationally recognized research program while mentoring the next generation of scientists at Texas Christian University, and her efforts are getting noticed. The chemistry professor and assistant dean of undergraduate affairs at the Louise Dilworth Davis College of Science & Engineering represents TCU among this year’s Big 12 Faculty of the Year honorees. The Big 12 Faculty of the Year Award honors outstanding faculty who excel in innovation and research at each of the athletic conference’s 16 universities. Honorees represent and reflect the best attributes that make a Big 12 college campus a bastion for learning and growth. “In my view, Professor Green exemplifies the fact that student success cannot happen without research, and world-leading research cannot happen without authentic, student-centered experiences,” wrote a nominator when Green was named the 2025 winner of the Chancellor’s Award for Distinguished Achievement as a Creative Teacher and Scholar. “Professor Green has maintained a vibrant, externally funded research program throughout the past 15 years, a distinction shared by very few TCU faculty.” Green was chosen in part for her international reputation in the field of inorganic chemistry as applied to neurodegenerative diseases and catalysis, as well as her leadership in a growing research program that has brought in more than $2.5 million in external support. This includes work with Ben Janesko, professor and chair of chemistry and biochemistry, and biology professors Giri Akkaraju and Michael Chumley on a grant from the National Institutes of Health. Green’s collaborative work with students highlights her ability to weave together research and mentorship. “Dr. Green’s vision and drive have strengthened the foundation of our college,” said T. Dwayne McCay, interim dean of Davis College. “Her ability to inspire students and colleagues alike reflects the kind of leadership that propels our mission forward.” One of her most impactful initiatives is Chemistry Boot Camp, a program she developed with colleagues Janesko and Heidi Conrad to help incoming students build confidence before their first chemistry class. The Big 12 Faculty of the Year Award is intended to showcase the diversity of research breakthroughs and educational opportunities afforded to students attending Big 12 institutions and helps attract future students. This year’s award recipients stretch across a vast array of departments. “We are constantly looking for ways to highlight how Big 12 faculty continue to educate and inspire the next generation of leaders,” Jenn Hunter, Big 12 chief impact officer said. “From the arts and filmmaking to business and engineering, this year’s cohort showcases the vast opportunities available to students pursuing an education on Big 12 campuses.” Faculty members were nominated by their institutions in conjunction with conference faculty athletic representatives, provosts and other university leaders. “I’m very honored to represent TCU as a Big 12 Faculty of the Year,” Green said. “I hope that I am not expected to exhibit any athletic skill sets but am happy to cheer on the Frogs in all they do in our classrooms and competitions! Congratulations to the honorees from across our great conference. TCU has the best faculty, and I am happy to represent them in this capacity.”
Energy Shocks, Consumer Pullback, and the Long Road Back
As Americans scale back spending on luxuries and some necessities — from dining out and live entertainment to home and auto maintenance — the ripple effects are being felt across the broader economy. Daniel Burnside, clinical professor of finance at the Simon Business School, says the trend reflects more than just belt-tightening and signals deeper structural pressures tied to energy markets. “Higher energy prices push inflation up and growth down, putting monetary policymakers in a bind,” Burnside says, explaining the current situation as being beyond a typical price spike. “This isn’t just a price shock, it’s a capacity shock,” he says. “You can’t just flip a switch back to normal because a lot of energy infrastructure has been destroyed. That distinction matters. Because energy costs are embedded in nearly every good and service, rising prices squeeze consumers beyond the gas pump. The result is reduced discretionary spending at venues like sporting and live music events, restaurants, and leisure destinations. Looking ahead, Burnside says a rapid rebound in discretionary spending is possible but unlikely. “If, by some miracle, energy prices quickly return to prewar levels, you would see a sharp run-up in discretionary stocks,” he says. “But that’s precisely because expectations are so low.” For now, markets are signaling that a swift return to pre-crisis conditions isn’t on its way, Burnside says. Until energy supply stabilizes, the pressure on both consumers and the businesses that rely on it is likely to persist. Burnside regularly fields inquiries from journalists looking for his insight on personal money matters and investing. Contact him by clicking on his profile.
New AI tool matches students with high-impact internships
Finding the right internship can be an important step for students, but it’s not always clear which opportunities will lead to the strongest growth. To help solve that problem, University of Florida researchers have developed an AI-powered tool that helps students identify internships most likely to accelerate their technical and professional development. Unlike traditional recommendation engines, Pro-CaRE not only predicts which opportunities will lead to stronger outcomes, it also explains why each suggestion is a good fit. In testing data collected from the students, Pro-CaRE’s predictions proved highly accurate, accounting for more than 72% of the differences in learning gains among participants. While the pilot is being tested in engineering, the tool could be adopted for other disciplines. “Internships are one of the most critical parts of an engineering education, but students often struggle to know which experiences will actually help them grow,” said Jinnie Shin, assistant professor of research and evaluation methodology in the UF College of Education. “What makes Pro-CaRE unique is that it doesn’t just offer a list of options. It provides personalized recommendations backed by data and it tells students clearly why an opportunity is a good match for them.” Pro-CaRE creates matches by analyzing each student’s coursework, major, background and self-reported interest, confidence and self-efficacy in engineering skills. It then compares that profile with a carefully chosen set of similar peers to refine suggestions. The result is more precise guidance that adapts to students at different stages of their degree programs. “Students shouldn’t have to guess or hope that an internship will be worthwhile,” Shin said. “With Pro-CaRE, they can approach opportunities knowing they’re backed by evidence, whether the role is onsite, hybrid or remote and whether it’s at a startup or a Fortune 500 company.” The system is designed to work across a wide range of companies and contexts, giving students flexibility while ensuring their choices align with their personal and professional goals. Each recommendation comes with a clear “why this?” explanation, so students can make confident decisions and discuss options more effectively with advisors. Pro-CaRE was developed by a cross-disciplinary UF team combining expertise in education and engineering. Alongside Shin, the project’s co-principal investigators include Kent Crippen in the College of Education and Bruce Carroll in the Herbert Wertheim College of Engineering. The team is exploring external funding opportunities to expand the usage and test the efficacy on a larger scale. “Ultimately, our goal is to empower students to invest their time in experiences that will have the greatest impact,” Shin said. “Pro-CaRE bridges the gap between what students hope to gain and what internships can truly deliver.”
User-submitted photo of Barton Street in Hamilton, which placed second on Ontario’s 2025 top ten list. Concern about road conditions continues to be top of mind for Ontarians, with eight in 10 CAA members worried about the state of the province’s roads, according to new survey data released as CAA South Central Ontario (CAA SCO) launches the 2026 CAA Worst Roads campaign. The survey also found that nearly 70 per cent of CAA members don’t believe enough is being done to maintain Ontario’s roads, up five per cent from last year, reinforcing what many road users experience daily. Cracks in pavement remain the most common issue (88 per cent) identified by respondents, followed closely by potholes (87 per cent), uneven or bumpy road surfaces (81 per cent) and congestion (80 per cent). “Ontarians are telling us loud and clear that road conditions are not keeping pace with expectations,” says Teresa Di Felice, Assistant Vice President, Government and Community Relations for CAA South Central Ontario. “The Worst Roads campaign gives Ontarians a direct way to raise their concerns and helps decision-makers understand what roads need attention according to their constituents.” Despite widespread frustration, the survey suggests most concerns are not reaching decision-makers. It found that nearly 80 per cent of Ontarians commonly complain about road conditions to a spouse, co-worker or mechanic rather than to the governments responsible for road maintenance. CAA calls on Ontarians to nominate roads in urgent need of repair “We know this campaign works,” says Di Felice. “When Ontarians speak up and nominate roads they want to see repaired, we consistently see action.” Many nominated roads are critical trade and supply‑chain corridors, linking the CAA Worst Roads campaign to community growth and economic strength. “Growing population pressures in Ontario, particularly in the GTA, are driving the need for improved infrastructure to mitigate congestion issues, and the rapid wear and tear of our roads,” adds Di Felice. Poor road conditions contribute to vehicle damage, congestion, and safety risks for all road users, including pedestrians and cyclists. With the cost of living already high, the added expense of repairs caused by potholes and deteriorating roads is placing further strain on household budgets. The survey found that 80 per cent of Ontarians are paying out of pocket for those repairs, while ten per cent are forgoing repairs altogether. For more than two decades, the CAA Worst Roads campaign has influenced infrastructure decisions across the province. Roads that appear on the annual Worst Roads list often see repairs prioritized or moved up, as governments respond to public feedback. In the last five campaigns, over 10 roads have received attention due to their appearance on the CAA Worst Roads list. Most recently, County Road 49 in Prince Edward County received a large provincial investment supporting the repair of over 18 kilometres of the road. County Road 49 has been a popular road on the CAA Worst Roads Campaign’s top 10 list for some time. Ontarians can nominate any road for issues, including potholes, congestion, faded road markings, poor signage, traffic light timing, and pedestrian or cycling infrastructure. CAA SCO is encouraging all road users to participate. Nominations for the 2026 CAA Worst Roads campaign are open now and can be submitted online at www.caaworstroads.com until April 17. Once nominations close, CAA will compile and release Ontario’s Top 10 Worst Roads later this year, as well as regional top five lists. CAA conducted an online survey with 2,718 CAA SCO Members between January 6 to 14, 2026. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/- 2 per cent.
Expert Q&A: What is Soft Diplomacy and how does it impact classrooms?
"Right now, storytelling is critical. Language learning is highly personal, and it’s the person-to-person relationships that grease the wheels," says Cheryl Ernst, director of the English Language Institute at the University of Delaware. She recently published English Language Programs as Facilitators of Soft Diplomacy in Innovations in Star Scholars Press. Here's how she's discussing this important topic. Q: What is the focus of this research, and why is it important? Ernst: ELI and other English language programs provide the ideal space for communication development, cross cultural appreciation, gaining life skills, and raising awareness about people beyond the media. Post pandemic, we’re hearing across campus how individuals feel less connected, and in English language classrooms, connection is critical. Language is only learned through production and practice since it’s a skill that needs to be honed. In language, there is no such thing as perfect. In our classrooms, English is the common goal, and everyone comes to that space at their own levels and overflowing with imperfection. Our students learn to use their vulnerability as a tool. They learn the value of a growth mindset living in a culture that is different from their own, and with that comes an appreciation for difference, respect for others, trust, human-to-human communication. Q: What inspired this research? Ernst: More than 30 years of observation, conversations, experiences, and personal relationships. There was no term to describe the skills English language programs teach beyond grammar (what’s perceived, anyway). Terms like personal diplomacy, person-to-person diplomacy, civic diplomacy, and the like happens all the time and oversimplifies what we do. In my readings, I started to see overlaps between soft power and diplomacy, which led to the concept of Soft Diplomacy. Then what distinguishes Soft Diplomacy from other more common monikers are the variety of skills that happen organically in our classrooms that we rarely acknowledge and students may not recognize. Q: What are some key findings or developments? Ernst: Institutionally, ELPs can do better highlighting the skills beyond English that we teach organically or deliberately. Q: How could this work potentially impact the field or the wider public? Ernst: Respecting ELPs for the space they provide and the skills they offer. It’s not “just English,” rather is learning to communicate in a common language and with people from around the globe. I’d like people to realize that relationships are foundational, that there are common values across nations and that differences are not bad. What version of English is “correct” British or American dialects (the New York? Wisconsin? Alabama? Iowa?). Q: What are the next steps or upcoming milestones in your research? Ernst: A former student and I have launched a podcast series called Soft Diplomacy in Action that focuses on personal stories from those who work in international education. We’ve interviewed an ELI associate professor from Morocco, the UD coordinator of the Mandela Fellows program, a professor who sees (and lives) the diplomatic value of sports, and a retired English language professional. We’re looking forward to continuing these conversations with individuals from a variety of disciplines that also work in this space but through different lenses. ABOUT CHERYL ERNST Cheryl Ernst is the director of the English Language Institute at the University of Delaware where she and her colleagues and students practice Soft Diplomacy every day. Her professional areas of interest include program administration and international marketing, teacher training and working with international teaching assistants, curriculum design, and advanced level academic English (graduate levels). To speak with Ernst her work and the importance of Soft Diplomacy, reach out to MediaRelations@udel.edu.
My MBA at 69: Q1 Results Are In. And Nobody Is More Surprised Than Me
When I wrote my first post about starting an MBA at 69, I was running on caffeine, stubbornness, and a mild identity crisis. I was drowning in software platforms, APA formatting, and the humbling reality that open-book quizzes could still make me sweat. Fast forward to today. I am now 25% complete. Even typing that makes me sit up straighter. More surprising? I am maintaining an A average. Yes. An A. Let that land for a moment. Before anyone faints, let me be clear. I am not retiring my original mantra. "Even C's Get Degrees" still lives on a sticky note in my brain. I repeat it whenever the ego starts strutting around like it owns the place. The goal was never perfection. The goal was sustainable progress and full nights of sleep. The A average is delightful. The mantra is protective. My dog Dottie approves of both. She now perches on the back of the couch while I work, casting supervisory glances in my direction like a very small, very opinionated board member. We are in a much better place emotionally. The household has stabilized. What I did not anticipate was how much this experience would reveal about me. Lesson #1: Experience Is the Assignment Nobody Grades The content is strong. The business frameworks and systems I am learning are elegant. But the real gift has been realizing that my decades of experience give depth to everything I read. When the textbook discusses competitive positioning or industry cycles, I do not see abstract diagrams. I see real businesses. I hear boardroom conversations. I remember decisions that worked beautifully — and others that required creative explanations and, occasionally, some very careful walking back. The theories have texture because I have lived them. This MBA is not separate from my work. It is sharpening it. Every case study filters through the same question: How does this apply to retirees? I cannot turn that lens off. Frankly, I would not want to. At the same time, not every concept survives intact outside the classroom. We are taught that firms must choose clearly between cost leadership and differentiation. Tidy in theory. Messier in practice, where most organizations stumble through imperfect hybrids while real-world pressures refuse to behave according to the textbook. I learn the models thoroughly. I cite them properly. I demonstrate mastery. And yes, after nearly losing my mind over whether a journal article published in 2019 requires a DOI or a retrieved-from URL, I can now format an APA 7th edition reference in my sleep. Whether I want to is another conversation entirely. But maturity lets me see where the models bend. Lesson #2: Selective Excellence Is Not Laziness. It's Wisdom. One of the biggest lessons this term has been prioritization. At 29, I wanted to prove myself. At 69, I want to improve myself. Earlier in life I would have tried to ace everything equally. Today, I allocate energy strategically. Marketing excites me. Strategy energizes me. Organizational behaviour feels like coming home. Those subjects get my full intellectual investment. Accounting gets solid, disciplined, B-minus effort. I say that proudly. Retirement is also selective excellence. You do not need to be good at everything anymore. You get to double down on what lights you up. Coursework. Careers. Life. All of it. But growth is not without discomfort. Lesson #3: The Classroom Has No Hallways Anymore My program is entirely virtual. No hallway conversations. No accidental coffee chats that turn into the best part of your week. Everything happens on screens, and group projects test my patience more than any midterm ever could. I even considered removing my photo from my profile to avoid immediate age assumptions. Then I took a breath and remembered who I am. If someone sees my age and quietly categorizes me as someone's grandmother, so be it. They have never met Aunt Equity when she puts her purse down. For the record: I do not own a purse. In one recent group assignment, a teammate gently pointed out that I had used an em dash in a formal case report. A rookie mistake, apparently. Instead of bristling, I thanked them for the compliment. If I am still making rookie mistakes, I am still capable of growth. That exchange meant more to me than the grade. Lesson #4: The Advantage of Having Nothing Left to Prove Age has given me something powerful: detachment. I am not chasing internships. I am not competing for promotions. I am here because I want to be here, and that freedom changes everything. I can question thoughtfully. I can log off at a reasonable hour. I can engage with students young enough to be my grandchildren without an ounce of ego about it. Mostly. And still, whenever I feel the ego creeping back in about that A average, I whisper: "Even C's Get Degrees." It works every time. Lesson #5: Curiosity Does Not Come With an Expiry Date The deeper curriculum of this MBA has little to do with GPA. It has taught me that humility sharpens thinking. That curiosity does not expire. That stretching intellectually at 69 feels remarkably similar to climbing toward Everest Base Camp at 60. You question your sanity. You adapt. You keep moving. When I look at my latest grades, I do not feel relief. I feel possibility. If I can adapt to new technology, academic writing standards, and Zoom calls at 7 AM, then reinvention is not reserved for youth. It is available to anyone willing to risk being a beginner again. Are You Putting Your Experience To Work? If you are over 60 and thinking about taking a course, writing a book, starting a business, or learning something that scares you a little — here is the truth: Your experience is not a liability. It is leverage. Your decades are not dead weight. They are the whole point. And if you are willing to risk being a beginner again, reinvention will meet you exactly where you are. I am 25% done. Seventy is approaching. The mantra still stands. Remember, even C's Get Degrees. But when you bring seven decades of lived experience into the classroom, the curve has a way of bending in your favour. Now, if you will excuse me, Dottie has just planted herself directly on my laptop and is staring at me with the quiet authority of someone who has already read the syllabus on Google Scholar. Eighteen courses to go. Multiple pots of extra-strong coffee. A carefully curated cocktail of patience, tolerance, and self-care. The honeymoon is officially over. What lies ahead is a full marathon: War and Peace-length reading lists, spreadsheets that test the limits of human endurance, and enough group projects to make a grown woman question everything she knows about herself. Dottie remains unbothered. She has seen me do hard things. She knows I finish what I start. She also knows the whining, complaining, and pleading will eventually stop. (insert slow, world-weary head shake from a very wise ten-pound dog who has heard it all before). Don’t Retire… ReWire! Sue Want to become an expert on serving the senior demographic? Just message me to be notified about the next opportunity to become a "Certified Equity Advocate" — mastering solution-based advising that transforms how you work with Canada's fastest-growing client segment. Here's the link to sign up.
Recently named the nuclear program director at the Virginia Commonwealth University (VCU) College of Engineering, Gennady Miloshevsky, Ph.D., associate professor in the Department of Mechanical & Nuclear Engineering, answers some questions about the direction of VCU Engineering’s nuclear program and what he hopes it can accomplish. What are your top priorities for the nuclear program at the VCU College of Engineering? I want to focus on student development, innovative research and our rankings in best program lists, but that is not everything. Strategy is important. We need to align ourselves with the country’s national energy needs. There are many new developments in the energy sector, like small modular reactors or fusion energy systems, and having the right faculty to engage with these advancements is important. Providing students with a well-rounded education and good opportunities for gaining experience benefits the College of Engineering’s public and private sector partners. Nuclear subject matter is complex, so higher education is very important for workforce development. We want to build partnerships, like the one we have with Dominion Energy, that support this goal. A priority for me is continuing to establish relationships with Commonwealth Fusion Systems, which seeks to build and operate the first commercial grid-scale fusion plant in Chesterfield County, Virginia. Our workforce partners will benefit from VCU’s well-trained nuclear engineering graduates joining the workforce. So, aligning our strategy with national energy needs, hiring the right faculty to support our programs and building industry partnerships that benefit our student’s education and career opportunities are important things for VCU Engineering’s nuclear program. Where would you like to see the College of Engineering’s nuclear program 10 years from now? I would like to see growth in the nuclear program. For example, some new graduate courses on topics like nuclear materials or fusion energy. In 2024, I developed a general course for fusion energy, so building out a curriculum that goes more in-depth would be good. When you look at small modular reactors and micro reactors, current energy policy does not allow private companies to build their own. However, as energy demands increase, policy could change to where you see these compact devices installed in places like data centers, for example. A more in-depth curriculum allows VCU Engineering students to step into industry roles that lead growth of the energy industry while also ensuring students are capable of adapting to the changing field and taking advantage of new developments. What sort of cross-disciplinary opportunities are there for the College of Engineering’s nuclear program? Nuclear engineering and nuclear science are very interdisciplinary fields. You have physics that covers the nuclear reaction and the radiation it generates, for example, then chemistry is needed when talking about nuclear fuel cycles and nuclear waste. You also need materials science because good materials capable of withstanding radiation and high temperatures are needed in nuclear fission and fusion energy systems. This science then connects to engineering, building the reactors, the energy distribution systems like a power grid. It is a small sample of the overall work, but you see how mechanical and electrical engineering are key to this part. All these disciplines come together to solve the same problem. One researcher might be figuring out how to confine plasma and make it stable, then another researcher is looking at how plasma can disrupt the containment wall and how to make materials to protect the wall. Within our department, we are making connections between mechanical-focused faculty working on high-temperature ceramics or additive manufacturing techniques and those of us researching nuclear energy systems in order to make joint proposals. We are also collaborating outside VCU. As an example, I am involved with an alliance founded by the Defense Threat Reduction Agency (DTRA) comprised of 17 universities, research labs and military centers. Coordinated through DTRA, we work together on many of the same problems.Through this partnership, my Ph.D. students do summer research rotations with national labs like Lawrence Livermore National Laboratory in California and The Pacific Northwest National Laboratory. We also bring cadets and midshipman into VCU from other institutions, like the DTRA Nuclear Science and Engineering Research Center, United States Military Academy West Point and the Virginia Military Institute, whose students have been part of research experience for undergraduates programs in the summer. How is artificial intelligence impacting the field of nuclear engineering? So, the United States is sponsoring the Genesis Mission, which seeks to transform science innovation through the power of AI. One area of the Genesis Mission is nuclear fission and fusion energy. I see this playing out with the Department of Energy encouraging national labs, universities and industry to work together on applying these AI advancements to solve the research problems of nuclear energy. It is a great opportunity for students, who we can involve in this work to give them real-world experience with topics they will see after graduation. Last semester I taught a course at VCU on the practical applications of AI on nuclear engineering problems. It is not something like ChatGPT or anything like that. What we did is take Google’s TensorFlow platform that is a library of AI models and machine neural networks. Using Python scripting students learn how to apply these AI resources to about 30 problems in mechanical and nuclear engineering. They create scripts, use data sets and run analytics. We have a nuclear reactor simulator and I have some ideas to create AI-based software we can pair with the simulator, then give the software a data set and let it control the operation of the simulator in a safe way. Tell us about your background. What brought you VCU and the Department of Mechanical and Nuclear Engineering? Actually, I am not a mechanical or a nuclear engineer. My background is in physics. I graduated from the Belarusian State University in 1990 and continued to a Ph.D. in physics from the Heat and Mass Transfer Institute of the National Academy of Sciences of Belarus working on topics related to fusion plasmas and nuclear weapon effects. In space, nuclear weapons produce shockwaves and radiation. I computationally model these effects in my research to determine how something like a nuclear warhead detonation in orbit will impact the materials a satellite is made of, for example. My research also crosses over into nuclear fusion, specifically thermodynamic and optical plasma properties, fusion plasma disruptions, melt motion and splashing from plasma facing components. Accelerating Next-Generation Extreme Ultraviolet (EUV) Lithography (ANGEL) is my most recent collaborative project, supported by the Department of Energy’s (DOE) Office of Science, Fusion Energy Sciences. It involves two national laboratories, three universities and a private-sector company focusing on advancement of future micro-electronic chips, EUV photon sources, mitigation of material degradation and plasma chemistry. Prior to joining the VCU College of Engineering I worked at Purdue University at a DOE-funded center investigating nuclear fusion and the effects of plasma on materials. Around 2019 I wanted to develop my own lab, so I came to VCU with startup funds from the Nuclear Regulatory Commission and DTRA. My first priority after joining the VCU College of Engineering was continuing my fusion research, the second was collaborating with an alliance of universities focused on work for DTRA and DOE.
