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With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a whole range of interests and expertise on offer. In fact, despite rumours to the contrary, academia is a large and growing global ‘industry’. If you’re responsible for external relations, communications, marketing, civic engagement, knowledge exchange - or any other aspect of external engagement or “connectedness” in a university or college - then the ability to choose which faculty experts you selectively promote and publicise can be a very tough assignment. I’ve had first-hand experience with this. I was once in that very position - trying to keep up with the opportunities and the expectations afforded by 800 academics at just the one mid-sized UK institution where I worked. With the benefit of that firsthand experience and having since worked with more than 100 higher education institutions in the UK, Europe and North America, here are a few observations and also a few tips on how to organize your expertise: Approach #1: The Focus on Expertise Clusters An approach taken by some universities nowadays is to promote their expertise as a group of “grand challenges” or “beacons of excellence” - drawing together as many areas of research expertise under (usually) three or four headings. While identifying “token clusters” of expertise for focus and prioritisation may seem logical, this approach doesn’t really work. It may help with internal politics but it fails to generate enough precision to be relevant to various communities such as the media and industry. Approach #2: Selectively Promoting Key Experts One trap that universities can also fall into is to focus on a small group of academics who appear to be more suitable to promote. The reasoning for this approach is often driven by the need to have a manageable number for internal communications/press office staff to work with. The easy route to take is to just work with academics who are more keen to work with comms staff in promoting their work and who are already at ease in speaking to the media. Selection of experts on these factors, while important, isn’t the optimal way to build up the profile for the institution with key audiences. First off, this approach often doesn’t yield the diversity that audiences such as journalists and potential student and faculty recruits want to see represented. This approach will also miss the mark if it just plays to popular disciplines or hot topics. Being more inclusive to promote a wider range of disciplines and specialized topics is better value all round. Approach #3: The Faculty “Expertise Audit” I’ve seen institutions make many mistakes in positioning their faculty as experts, given it’s a proven way to differentiate brand, build profile and reputation. That’s why I’ve started to work with several universities on what I refer to as a “faculty expertise audit”. This brings a more structured process that helps prioritize key areas of research expertise and identify specialist experts. The audit also looks at the resources and overall capacity that universities have available to support an “expertise marketing” program that optimizes all these elements to significantly boost performance. Start with The Business Case for Expertise At the heart of this more structured, targeted audit approach is ensuring you are generating “return-on-investment” and “value-for-effort.” A good starting point is to ask: Where is the budget coming from? Where is current and expected demand for your programs? When starting this assessment, you have to think longer than a year out. Instead, look very hard and in detail at the next three to five years (the typical cycle of research investment and university strategies) and identify which expertise is most likely to solve the problems and consequential explorations that governments, industry, benefactors/donors, and funding agencies will want to support. I’m not saying that research areas without such sizable levels of predicted investment should be ignored - far from it - but we are in a competitive climate and universities now have to secure ‘orders’ (for applied and contracted expertise) that will ensure institutional sustainability and success. In turn, that success will allow investment in other areas that are socially vital but financially a weaker bet as regarded by funding sources. Having proven where research funding is most available, pressing and externally directed, then the audit is designed to identify and match the institution’s research talent to these requirements. These audits involve shortlisting, enlisting and then coaching the appropriate academic experts. The best results come from one-to-one sessions with academics which create buy-in and yield a more detailed marketing plan to leverage your experts. While more inclusive, this is an efficient process designed to create a “shared roadmap” for where the university and the academic both want to take their expertise. A large part of this roadmap then covers off other important activities such as creating a more discoverable and engaging online presence with enriched academic profiles that perform far better than the traditional “faculty directory.” Keeping online academic profiles fresh, content-rich, jargon-free, and compelling makes the job of expert ‘mining’ so much easier. Developing a sustained program of content with an organized lead generation process is also necessary. These extra steps are where many universities miss the mark. The result is a significant loss of inbound opportunities for research grants, consulting revenues, academic collaborations as well as local and global media coverage. I recently spoke with a Vice Chancellor of a prominent UK University who admitted that they as an institution deserved a failing grade when it came to promoting their faculty research achievements, saying that he “doubted any of their academics would be happy with the way their work was being promoted online.” This is an important aspect of the faculty audit. As a consultative process, it is non-threatening and we’re listening to staff and academics. That not only enriches the information the University has to promote its brand better, it also helps to enlist the support of the academic community who see that the university cares and that it is getting their input to put together a plan – both for the university and for individual academics. The academic is happy (they understand the value for them personally and for their institution); the University is happy (it is able to focus and prioritise its expertise in an evidence-based manner), and Communications and press office staff are happy (they have so more to work with in connecting the work of the University to a variety of local and global communities). The Benefits of A Faculty Audit Having completed many of these, I’ve seen very clearly, the results of a well run Faculty Audit process that without exception yield an excellent return on investment. Here are just some of the benefits to consider: Greater Insights: Gain a deeper understanding of the hidden strengths and opportunities within your academic ranks. Better Planning: A detailed report from a Faculty Audit enables a more strategic approach to planning where faculty research and expertise can support various programs within the University - such as industry engagement, media coverage and recruitment. Building Trust: When conducted by a third-party, a Faculty Audit is seen as more credible and less prone to perceptions of internal bias. More Engaged Faculty: Increased collaboration with faculty is gained through a more consultative process that builds “shared awareness” and enables more proactive support of their research. Increased Capacity: Producing more proactive content with faculty yields better results in terms of media coverage, research engagements, etc. Demonstrate Diversity: A better understanding of expertise that goes beyond the “usual suspects” to engaging a more diverse set of faculty to promote the University. News Coverage: Positioning your faculty and their research in a more relevant way aligns with the interests of the outside world and what's on the mind of outsiders. Less Stress: A more proactive, well structured plan helps everyone to synchronise activities better versus scrambling too much to meet deadlines in the “here and now.” Is a Faculty Audit Right for Your Institution? Here are some key considerations when evaluating the value of a Faculty Audit for your institution. You are ideally suited to undertake a faculty expertise audit if: You have a stretched workload where there's little capacity for proactive comms. You're tending to turn to the same academics for expert commentary in the media or elsewhere. You tend to get complaints (or mild mutterings) about not supporting academics enough. You don't have time to get to know the range of academic experts in your institution - especially new arrivals or eager early career academics. You've adopted an 'inside out approach' rather than one that engages with the interests of the outside world and what's on the mind of outsiders. There's weak management of expectations with the academic community - and a need for clarity and shared pathways for publicity. You're operating too much in the here and now and don't have the time to plan for future events, milestones and opportunities. You want to be more strategic in your comms and engagement - and make a real difference via attracting interest, income and investment. You don't have an integrated approach to comms (where content can be repurposed and recycled). You want more global reach and presence and can exploit digital tools to enable this. Additional Resources Academic Experts and the Media (PDF) This report, based on detailed interviews with some of the most media-experienced academics across the UK and United States draws on their experiences to identify lessons they can share in encouraging other academics to follow in their path. Download the UK Report Here Download the US Report Here The Complete Guide to Expertise Marketing for Higher Education (PDF) Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets higher ed organizations show off their smarts. Download Your Copy Click Here for Additional Resources
Advertising has evolved. Let our expert explain the power of innovative marketing
Late last month, Nike once again shook up the marketing landscape with a jaw-dropping new 3D billboard in Japan. It's a concept that has turned the traditional billboard into something almost out of this world. The move has once again elevated Nike as a leader in marketing. Augusta University's Dr. Christopher McKinney, associate vice president for innovation commercialization, answers a few questions for anyone looking to know more about this marketing innovation. Are you surprised how fast the landscape is changing when it comes to emerging media? Not at all. The increases both in computing power and graphics processing unit power are transforming what we can do. Now that the door of opportunity is more widely open, we’re seeing great new ways to use that power in marketing. The new Nike 3D billboard seems to be a game changer when it comes to advertising. Do you see this gaining traction as a trend that will continue? Do you see them going even further with this and how so? I do see this as a trend that will continue and even accelerate. Nike has thrown down the gauntlet; others will be trying to “one-up” Nike. Beyond the graphic elements, we’ll see ever more clever uses of 3D sound in some marketing applications. In more traditional billboard settings, the brightness, clarity and realism will improve to the point where it will be increasingly difficult to differentiate animation from what looks like a real-life image. The advent of CG in general is always changing. What's next in that realm? With the growth of virtual reality and augmented reality, we’ll see increasing applications in the home and workplace that take advantage of the VR/AR technologies. This will be especially important in areas such as education, accommodation of disabilities and entertainment. What does the future hold? In the next decade, we likely will see more tailored marketing using these CG-mediated technologies. Marketing is an ever-evolving tool used by businesses of every size and in every community. If you are a reporter looking to learn more about what's next in marketing, then let us help. McKinney specializes in marketing and commercializing innovative new technologies. He is available to speak with media; simply click on his icon to arrange an interview today.
Aston Business School to host information session on government’s flagship programme for SMEs
Businesses can find out how to boost performance, productivity and growth with the national government-backed Help to Grow: Management course The information session will be delivered face-to-face at Aston Business School on 4 April Business leaders will be able to ask questions about the course, which is delivered by leading business schools across the UK. Aston University is set to host an information session on the government’s flagship Help to Grow: Management programme, launched by Chancellor of the Exchequer Rishi Sunak at Aston Business School in August 2021. The 12-week management training programme is 90% funded by the Government and participants can complete it alongside full-time work, giving 30,000 SMEs access to world-class business expertise on everything from financial management to marketing. The information session, in collaboration with NatWest Group, will be delivered face-to-face at Aston Business School on 4 April from 09:30 to 11:00. Businesses will be able to find out how to boost performance, productivity and growth as well as ask questions about the course. Laura Barratt, managing director of The Malted Waffle Company and previous participant of the program, will share her experience of taking part and the benefit it has had on her company. Kate Angel, head of business support operations, Aston Centre for Growth, said: “The information session will provide a great opportunity for business leaders to hear about the value of the course from past participants, network with fellow company leaders and find out how Help to Grow: Management can help drive growth in their organisation.” This event is free and open to all, not just NatWest customers. You can register for the information session here. Find out more about the Help to Grow: Management course here.
Technical training, exposure to multiple industries and an open and inclusive culture help IT Associates innovate across CCG. They are often the quiet contributors to a project, taking a business idea from concept to delivery to allow strategic business endeavours to get off the ground. What they do and how they do it can be mysterious to many, with technical jargon, architectural details and complex processes at play. To succeed in IT requires incredible technical knowledge, a solid understanding of business processes, and innovative mindset with a natural curiosity to understand how multiple industry business systems all work together. Most importantly what’s needed is the desire for continuous learning. The IT department at CCG has enjoyed an incredible period of growth and development over recent years. In the last decade alone, CCG has undergone a major technology transformation, replacing every major business system required to support the different lines of business under the CCG umbrella including CAA Insurance, Orion Travel Insurance, CAA Travel, Membership and Emergency Roadside Services, while also implementing industry-leading innovations like CAA MyPace. We spoke to three tenured Associates to uncover their secret to success working in IT. What drives the culture of a team that often works behind the scenes but is vital to the success of all organizational projects? Lindsay Lamothe Typically, IT Associates have exposure to many business areas, giving them a well-rounded view of the various industries in which CCG operates. At first glance, one might think that this kind of exposure helps drive innovation and growth. But, while this is true for many, Lindsay Lamothe, Senior Business Systems Analyst for CCG’s Roadside Product Management, explains it’s more nuanced. “I think working in multiple lines of business at the organization led me down the path towards IT. I have no formal training in IT but having exposure to the business side of things gave me insights that continue to be valuable now that I work in a business enablement area,” shared Lamothe. “Being exposed to multiple industries while working in IT is a valuable opportunity to grow knowledge, but I think anyone who can learn more about the multiple industries we operate in would be well-positioned to do well in IT.” Lamothe started at CCG as a summer student to pay for university and eventually came on full-time working in auto travel, helping Members with TripTiks. She worked on the frontlines for ten years before shifting into IT and roadside assistance and has now been at the company full-time for 18 years. Her sense of purpose comes through very clearly when you speak to her about the impact of her work. “I am proud to work in IT at CCG because I am passionate about roadside operations. What we do saves lives,” said Lamothe. “If each code fix or enhancement that we work on gets us to the Member even five seconds sooner, that could be a matter of life or death. I know that we are making a difference in people's lives.” Voytek Bialkowski Voytek Bialkowski, just accepted a promotion to a director position in Enterprise Resource Planning. He also started his career at CCG and credits the technical learning opportunities offered for his continued success. Next month he marks the impressive milestone of 15 years with the company. “CCG is unparalleled in the marketplace in terms of professional growth and learning opportunities,” shares Bialkowski. “Our senior leaders have created a true knowledge culture by encouraging and celebrating professional development, certification, and lifelong learning. In my time with the IT department, I have earned four SAP certifications that furthered my technical skillset. I have also leveraged many of the programs available for Associates, such as the Lean Six Sigma White Belt and the Queens mental health certificate.” What truly sets CCG’s IT department apart is the emphasis on technical training that many Associates can receive right out of school or with little prior knowledge. Bialkowski explains, “CCG has provided me with multiple avenues for technological growth. Working on best-in-class systems and learning their functional and technical components has allowed me to become intimately familiar with SAP’s software suite, Greenfield SAP strategies and methodologies, data quality and data migration, application management, software development and testing lifecycle, as well as SQL and other query languages.” It's clear through the experiences of Lamothe and Bialkowski that learning opportunities and a broad array of opportunities to contribute to different areas of the business are key drivers of the success of CCG’s IT Associates. While hard skills and insights are essential, equally important is the culture of a team and the people that one works with to get things done. John Zhao John Zhao, Manager Quality Assurance in IT App Development & Architecture, shared his take on CCG’s culture and how that plays a role in delivering exceptional service to CCG’s business areas. “Collaboration and mutual respect underpin everything we do in IT. This is a big part of how we continue to learn and support each other,” shares Zhao. “Beyond these two values, we are encouraged to apply innovation to our daily process and products.” Innovation, being care-driven, leading by example, and collaboration are values that define CCG’s corporate culture across departments. Still, it is evident in speaking to Zhao that with tight deadlines and often unexpected challenges, they are especially engrained in the culture and approach of the IT department. Zhao’s experience at CCG aligns with Bialkowski and Lamothe’s, showcasing how fostering and developing technical knowledge internally and maintaining a broad perspective that can connect the dots across multiple industries are standard features of our IT approach. All three Associates underscore how the innovative and best-in-class approach of our IT department starts at the top. From Jay Woo, our CEO, to Apra Sekhon, our Chief Innovation Officer and Kin Lee-Yow, our Chief Information Officer, and their leaders. Together, they set the bar on integrating technology and innovation to ensure everyone aligns on promoting growth and knowledge to drive success for CCG’s IT Associates. As technology and innovation continue to grow, it’s valuable for all Associates to understand how this hardworking group of individuals support the essential work we do at CCG.
Why pollen season arrives earlier each year: Q&A with Georgia Southern biology professor Alan Harvey
As a seasonal allergy sufferer, Alan Harvey, Ph.D., biology professor in Georgia Southern University's College of Science and Mathematics, was curious what types of pollen were causing his sniffles and sneezes. As a scholar and educator, Harvey did what any curious mind would do — he began exploring the types of pollen in the region while trying to narrow down the culprit of his symptoms. What he didn’t expect to find was an interesting narrative that led to a collaborative art-science project and soon a full exhibit on pollen at the Georgia Southern Museum. Read on to learn more about Harvey’s research on pollen, upcoming exhibit, “Pollen Nation,” and why pollen season begins earlier each year. Q: Tell us about yourself — Who are you? What do you teach? How long have you been a professor here? A: I’m a professor and faculty member at Georgia Southern. This is my 23rd year here and I teach a variety of biology courses including field biology, invasive species and evolutionary ecology. Q: How long have you studied pollen and what interested you in studying this? A: I’ve not actually studied pollen for that long. I really wanted to figure out how to deal with my own severe allergies to it. Q: What is the most common pollen in our region? A: The most common pollen depends on the time of year. Any plant that produces flowers will produce pollen. But if you’re looking at a plant with nice, pretty flowers, that pollen is not going to be what you’d normally encounter or notice causing your allergies because that pollen is being transmitted by insects or other pollinators who are specifically being attracted by the pretty flowers. The kind of pollen that you do encounter is from plants that you wouldn’t even notice have flowers like pine, oak, maple and birch trees. Those are all wind-pollinated, so they don’t need pretty flowers. They’re not trying to attract anybody, they just have to produce a lot of pollen for the wind to blow around. This time of year, pine and oak are going to be the two common pollens. Q: When does pollen season usually begin in our region? A: It starts in the early spring and ends in late fall. And again, it’s different plants blooming during the course of that year. So this time of year, as I mentioned, is going to be pines and oaks. In the middle of the year, it will be more grasses, and toward the end of the year, it’s going to be things like ragweed. What scientists have discovered is that every year the pollen season starts earlier and lasts longer. Q: Why will it begin early this year? A: This is where we get into a sort of controversial subject, but basically, climate change issues are the main culprit in a couple of ways. First of all, plant growth is tied to temperature. So the earlier temperatures get warmer, the earlier in the year the plant is going to start actively growing and producing pollen. So, warmer temperatures are leading to earlier seasonal starts. Temperatures are warmer than they were at this time a few decades or 100 years ago. Q: Why is pollen important? A: It’s an essential component of sexual reproduction in plants, so in the absence of pollen, we would lose many, if not virtually all of the plants around us that we depend upon. It’s fundamentally important to life on Earth that those plants are able to continue to reproduce. In terms of its impact on known pollinators, when a bee visits a flower, it is, of course, looking for nectar that the plants produce, but they also are looking for pollen. So it’s a food source for a lot of animals as well. Q: What is an interesting fact or little-known fact about pollen? A: Pollen plays a role in some various religious ceremonies of other cultures. The one I’m most familiar with is in the Navajo Nation. In particular, corn pollen is at the core of a great many, if not virtually all, of the Navajo religious ceremonies. It’s also been used to solve crimes and there is a whole field of forensic pollen analysis. It’s also an important tool for paleontologists, anthropologists and archaeologists who are trying to understand past civilizations. Because pollen is incredibly resilient, it may be small, but it is darn near indestructible. You would need a pretty powerful microscope to see any of these, but with that tool, you can study pollen grains that are hundreds of millions of years old. They will last that long. They’re so, so tough. Q: Tell us about the new mural in the Biological Sciences Building — What inspired it? Who helped work on it? A: A number of years ago, a colleague in the Betty Foy Sanders Department of Art, Jeff Shmucki, and his wife Wendy Deschene and I came together and started collaborating on art-science projects because we realized we both are observers of the natural world, we just approach it from somewhat different ways. One of those projects was creating a mural of ecologically or environmentally important organisms surrounding students that they may not be aware of. For the first mural, we looked at salamanders of Georgia. We got a bunch of photographs of the salamanders and we cut them away from the background, blew them up and installed the murals. It was a big community project and students got involved in all phases of it. So I thought, ‘Well, that was really successful.’ What can we do next? And because I was in the middle of allergy attacks, I thought, ‘Well, what about pollen?’ Q: Tell us how the mural inspired your upcoming exhibit, “Pollen Nation,” at the Georgia Southern Museum. A: There are a lot of interesting layers to this basic idea of pollen that can’t really be shown in a mural, and the Georgia Southern Museum is a perfect place to explore those kinds of ideas in one common theme. Q: What can people expect to see at the “Pollen Nation” exhibit? A: There’ll be a lot of big, spectacular images of pollen and the plants that produce them. It’s going to be a mix of striking imagery and some interactive sort of game-like activities. You’ll also have the opportunity to look at some of the pollen in a microscope. Interested in learning more? Let us help. Allan Harvey, Ph.D., is available to answer your questions - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
MEDIA RELEASE: Voting for the CAA Worst Roads campaign is now open to all Ontarians
Tired of swerving around potholes? Worried about your safety as a cyclist or pedestrian? Voting is now open for the annual CAA Worst Roads campaign and CAA South Central Ontario (CAA SCO) is giving Ontarians the opportunity to voice their concerns about the bad roads in their community. “We know that through CAA’s research, almost three quarters (72 per cent) of Ontarians are venting about the state of our roads to either their spouses, friends or co-workers and not always to local government officials,” says Teresa Di Felice, AVP government and community relations, CAA SCO. “As we kick off another year of the CAA Worst Roads campaign, we are calling on all Ontarians to vote for their Worst Roads today and join the community of drivers, cyclists, transit riders and pedestrians committed to improving Ontario’s roads.” The campaign informs decision-makers across various levels of government which roadway improvements are top of mind for road users, and where improvements could be prioritized. Ontarians can vote on issues ranging from congestion, potholes, poor road signs and the timing of traffic lights to pedestrian and cycling safety. “The key to economic recovery is the investment in roads and supporting infrastructure because when we invest in our roads, we also create jobs,” says Di Felice. “Throughout the pandemic, our roads have been the arteries used every day to keep essential workers, goods and services flowing. Now more than ever, funding for roadway improvements and proper infrastructure needs to be consistent to ensure that quality and safety is maintained for everyone.” According to the 2019 Canadian Infrastructure Report Card, a concerning amount of municipal infrastructure is in poor or very poor condition. The report card also highlights spending $1 on pavement preservation may eliminate or delay spending $6-$10 on costly repairs later. CAA’s research also shows that more than 80 per cent of Ontarians say poor road conditions such as cracks in pavement (89 per cent) and potholes (82 per cent) are still the most common issues in their neighbourhoods. The damage to a vehicle caused by a pothole can range from $300, with some fixes topping $6,000 depending on the make and model of the car. “As the inventory of vehicles continues to remain scarce due to the global semiconductor chip shortage, more people are now trying to hold on to their cars for longer. Not only can poor roads cause damage to vehicles but they also contribute heavily to the wear and tear of tires and increased fuel consumption which is why the maintenance and quality of our roadways is so important.” added Di Felice. Kinga Surma, Ontario’s Minister of Infrastructure echos the importance of investing in quality roadways and infrastructure. “Our government has made a historic investment of an additional $1 billion over the next five years through the Ontario Community Infrastructure Fund (OCIF) that will provide stability and predictability to 424 small, rural and northern communities. This funding will allow them to repair, upgrade, and modernize their critical infrastructure so that they are safer, healthier and more reliable for all. Our government acknowledges the important role that road infrastructure plays in our province, and we recognize the work that the CAA does to engage with our communities to further strengthen Ontario’s critical infrastructure and contribute to the province’s economic growth.” Nominations for CAA’s Worst Roads can be cast at caaworstroads.com until April 19. Once voting is closed, CAA will partner with Ontario Road Builders’ Association (ORBA) to verify and compile a list of the top 10 Worst Roads in Ontario, along with the top five Worst Roads in regions across the province. The regional lists will help shine further light on the state of local roads in municipalities across Ontario. “The goal of the CAA Worst Roads campaign is to get roads repaired in a timely manner by working in partnership with government to invest in road maintenance, repair and replacement,” says Bryan Hocking, CEO, ORBA.” “The Ontario Road Builders’ Association’s role in this campaign is a technical one. We will assess each road on the list, offer a life cycle analysis, and analyze how long the road can last in its current condition and offer an explanation for its deterioration,” added Hocking. CAA will present the list of 2022 Worst Roads to local and provincial officials to help inform future funding and planning decisions.
Dr. Janice Nevin named among Modern Healthcare’s 2022 ‘Top 25 Women in Health Care’
Nevin praised for her work expanding ChristianaCare’s efforts in health equity, value-based care and emerging technology ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, has been named one of Modern Healthcare’s Top 25 Women in Healthcare for 2022. This is the second time Dr. Nevin has received this distinction. Modern Healthcare chose awardees – female executives from different sectors of the health care industry – who are guiding health care improvement by influencing policy and care delivery models across the country. A panel of judges and the top editors of Modern Healthcare made the selections. The publication focused on Dr. Nevin’s leadership in ChristianaCare’s use of innovation and technology to aid in the battle against COVID-19 and improve health equity. It also called attention to her leadership in ChristianaCare’s collaboration with Highmark Health; through a new joint venture company, ChristianaCare and Highmark are combining their expertise and capabilities to create better health and to make health care more affordable for everyone by taking costs out of the system. “I am deeply gratified by this award, but it is even more so a recognition of the incredible work all of ChristianaCare’s caregivers do every day to create better health,” said Dr. Nevin. “Living our values of love and excellence, we are transforming care and becoming not just a health system—but a system that truly impacts health.” Dr. Nevin has overseen growth at ChristianaCare during the past year that includes a joint venture with AccentCare (formerly Seasons Hospice & Palliative Care) to expand in-home hospice and palliative care services throughout Delaware and a recently announced letter of intent to acquire Crozer Health, as well as the continued integration into the health system of Union Hospital in Cecil County, Maryland, which joined ChristianaCare in January 2020. At the same time, she has worked tirelessly to ensure the system continued its tradition of clinical excellence while maintaining financial health and stability. This year, ChristianaCare was recognized for the second consecutive year by Healthgrades as one of America’s 50 Best Hospitals and by Forbes as one of the best health systems to work for in the United States. Dr. Nevin continues to promote caregiver wellbeing and health equity. For the work of ChristianaCare’s Center for WorkLife Wellbeing to support its caregivers, ChristianaCare earned a 2021 Joy in Medicine recognition from the American Medical Association. The American Hospital Association’s Institute for Diversity and Health Equity named ChristianaCare a 2021 Carolyn Boone Lewis Equity of Care Award honoree for demonstrating health equity as a priority across the organization. “ChristianaCare is lucky to have Dr. Nevin’s leadership,” said Nicholas M. Marsini, Jr., chair of the ChristianaCare board of directors. “Having Modern Healthcare recognize her extraordinary efforts and passion is a wonderful acknowledgement of what we see on an ongoing basis. Dr. Nevin is incredibly invested in the wellbeing of ChristianaCare’s workforce, the communities we serve and the future of the U.S. healthcare system.” The recognition also highlighted Dr. Nevin’s work in promoting gender equity – from building an executive cabinet evenly split between women and men to the creation of ChristianaCare’s Gender Equity Taskforce, which focuses on issues like pay equity and leadership access. The profiles of all the winners were featured in the February 21 issue of Modern Healthcare.
Aston University partners with HSBC UK to support black and ethnic minority student entrepreneurs
HSBC UK launched new student incubator programme in March 2022 Aston University is one of five universities in the country collaborating with HSBC on the pilot programme The programme will support BAME students to bring their business ideas to life. Aston University is partnering with HSBC UK on a new pilot student incubator programme to support black and ethnic minority students to start new businesses. It is one of five universities in the country working in collaboration with HSBC UK to pilot a competitive enterprise programme that will target aspiring entrepreneurs from under-represented and low-income backgrounds to bring their business ideas to reality. The programme will support students of black and minority ethnic backgrounds from Aston University, University of Bedfordshire, De Montfort University, University of East London and Kingston University to bring their commercial aspirations to life. The programme is now live, with successful candidates from each university embarking in March on a 12-week bespoke course run by Start Up Discovery School. The programme will culminate with a finals day to be held in HSBC UK’s Birmingham head office in June. The successful candidates will receive one to one HSBC UK mentoring from commercial banking relationship directors, alongside guidance from the Start Up Discovery School, access to HSBC UK customer webinars and some modest financial support to enable them to bring their commercial ambitions to fruition. It is hoped that the pilot will provide a model for other banks and financial institutions to emulate in collaboration with universities as a way to nurture talent, encourage innovation, and offer support to aspiring entrepreneurs from underrepresented and low-income backgrounds across the UK. Kemi Badenoch MP, Minister of State for Equalities, said: "We’re pleased to see HSBC act on the Commission’s recommendation by launching their Student Incubator Programme to collaborate with a number of universities across the UK. “The programme is designed to support aspiring entrepreneurs from disadvantaged backgrounds to bring their commercial ideas to life and help entrants to attain the business skills they need to aid their long-term success. “We want programmes like this to encourage more people from ethnic minority backgrounds to flourish and to build the next generation of entrepreneurs.” Peter McIntyre, head of small business banking, HSBC UK said: “We are delighted to support new aspiring entrepreneurs and look forward to seeing their creative ideas at the pitch day at our HSBC UK head office in Birmingham. “We are committed to ensuring that access to finance is fair and open to all entrepreneurs and are delighted to be able to further enable these students to start their businesses and to nurture their entrepreneurial talent.” Paula Whitehouse, associate dean for enterprise in the College of Business and Social Sciences at Aston University, said: “Aston Business School is delighted to join HSBC in the development of this major initiative to support the entrepreneurial aspirations of black and ethnic minority students. “The HSBC Student Incubator Programme will provide all-important national networking and expert support to help our leading student entrepreneurs with their new ventures. “We were delighted to be invited by HSBC to help shape this exciting initiative which will support Aston University’s mission to promote inclusive growth in our region and give our innovative students a unique opportunity.” Gosbert Chagula, co-founder of Start Up Discovery School, said: “The early support that entrepreneurs receive, particularly in the early stages, really does have a disproportionate impact on their long-term success prospects. “This impact is even more pronounced when concerning ethnic minority students who typically may not benefit from deep social and professional networks or early funding from family and friends. “This programme is designed to both nurture and grow participants whilst ensuring they are connected to wide ecosystem of support from both across HSBC and beyond.”
EY Government and Public Sector Cyber Security team and the Cyber Security Innovation (CSI) Centre at Aston University won £180,000 in funding from the Department for Digital, Culture, Media and Sport Experts will work with the UK Government to find appropriate opportunities for investment in cyber security The research will map blind spots within the UK’s regional security innovation systems. Cyber security experts at Aston University will work with the Government to support its national cyber security strategy by mapping blind spots in the UK’s regional cyber security systems. The Cyber Security Innovation (CSI) Centre at Aston University will work with EY Cyber Security Consulting on the £180,000 project for the Department for Digital, Culture, Media and Sport (DCMS) to research and map the UK cyber security ecosystem. The project will consider the current environment, conditions and interventions that exist to influence or affect companies providing cyber security products, services or solutions to support and contribute to the development and growth of cyber security businesses in the UK. The aims of this research are to provide the DCMS with robust evidence of a region-by-region picture of where public, private, academic and industry support mechanisms are in place and to identify service and geographical gaps in their provision. It comes after the CSI Centre helped launch the UK government’s National Cyber Strategy 2022 in Birmingham at a special event last December, for which Aston University professor of cybersecurity management, Vladlena Benson, was an instrumental member of the organising committee. The current project will enable the strategy implementation to support the UK Government’s ambition to grow innovation and academic research in cyber. Dr Anitha Chinnaswamy, lecturer in cyber security management at the CSI Centre at Aston Business School, says: “From the datasets collected that includes different cyber security businesses, incubators, accelerators, clusters, academic centres of excellence and other different mechanisms from across the UK, analysis will be conducted to provide a region-by-region basis of practices involved. “The mapping of the cyber security landscape will also enable the enhancement of skills and diversity across the cyber security sector. “The diversity in cyber security market lags other digital sectors, with the cyber workforce consisting of only 15% females, 16% ethnic minority backgrounds and 9% neurodivergent. The results of this project will be an important contribution for the government to foster the growth of a sustainable, innovative, and internationally competitive cyber and information security sector.”
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