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Baylor Fashion Forecasting Expert: The Business and Power of Color

2023 Color of the Year Viva Magenta Every December for 20 years, the global color management company Pantone reveals its Color of the Year for the upcoming year. For 2023, Pantone has chosen a color that “vibrates with vim and vigor”: Viva Magenta. More than just a pretty color for fashion, Viva Magenta 18-1750 is the result of years of research into trends in technology, entertainment and fashion. But what does the Color of the Year mean to the average consumer? According to Baylor University fashion forecasting expert Lorynn R. Divita, Ph.D., retailers with this information can offer products that will resonate with their customers. “Color is the most important factor in whether someone is going consider a purchase,” Divita said. However, “Retailers have to get it right.” Pantone collaborated with diverse group of industry leaders such as Motorola, Lenovo, Spoonflower fabrics and Artechouse Studio to ensure they correctly identified emerging consumer tastes by making connections beyond the boundaries of fashion. “Fashion change happens because people demand novelty,” Divita said, “and retailers want to make people happy.” Using color forecasting is a low-risk way for retailers to provide that novelty. Unlike changes in skirt lengths or pant styles, color is a trend available to everyone. “You can choose how you do it. It is through a garment? Is it through an accessory? Color will translate to multiple categories. So, everybody can participate in a way that feels comfortable to them,” Divita said. Color Forecasting is typically a reliable way to predict trends, but it isn’t always sure thing. Consumers won’t purchase something they fundamentally don’t like. To be successful, color forecasters must be mindful of that. Divita points to the words of cultural reporter and author Virginia Postrel on the two criteria needed for a trend to takeoff: “Do I like that?” and “Am I like that?” If the answer to both questions is yes, the trend is more likely take off. If not, retailers will be stuck with warehouses full of unsold merchandise. Pantone began in 1963 as a color matching standard for the printing industry offering uniformity of color throughout the design and manufacturing process. The numbers behind each color are a recipe for creating an exact match. According to the Pantone website, “Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.” Using this industry knowledge, the company branched out into color forecasting in 1999 with its first color of the year, Cerulean. Today, the Pantone Color of the Year is an eagerly anticipated announcement for the fashion forward. Only time will tell if Viva Magenta will be embraced or become footnote in pop culture history. Until then, be on the lookout at your favorite stores for the next big thing. If you are looking for the correct Pantone Baylor colors, they are Baylor Green 3435 and University Gold 1235.

Tales of Christmas Past: Preserving Your Family History During the Holidays

Baylor’s Institute for Oral History shares seven simple best practices to get the conversation started (Credit: FG Trade Latin/Getty Images Collection E+) During past family Christmas gatherings, many of us remember when older relatives regaled everyone with tales about their fascinating life stories, firsthand experiences as an eyewitness to history or simply sharing how favorite family traditions started. So how do you preserve those precious family memories during the holidays? Baylor University oral historians Stephen Sloan and Adrienne Cain Darough have recorded and preserved the oral history memoirs of thousands of individuals through their work with Baylor’s renowned Institute for Oral History, home of the national Oral History Association. Together, the historians share seven simple best practices to help family members begin oral history conversations that enrich recollections of the past and capture your family memories. “The holiday season brings about the opportunity to spend time with family members, especially those you may not be able to see on a frequent basis,” Cain Darough said. “This presents the perfect opportunity to conduct oral histories to capture the stories and experiences of your family and loved ones, to learn more about them, the history of your family, traditions that have been passed down from generation to generation and more.” Seven best practices for preserving your family’s oral history 1. Ask first! Make sure your family member wants their story to be documented or recorded. That is the first – and most important – question to ask, said Adrienne Cain Darough, M.L.S., assistant director and senior lecturer with the Institute for Oral History. Ask first. “Many oral historians have run into the spot where someone says, ‘Oh, my grandpa would be great for that topic,’ and you get there and it's, ‘Grandpa does not want to talk to you.’ So first, make sure they want their story recorded,” she said. 2. Determine the type of recording equipment you want to use. Decide if you want to record your interview with an audio recorder or use a video recording device. It all depends on your needs and comfort level with the technology. For family members who are unable to travel this holiday season, you can include them by capturing their stories using a remote recording platform like Zoom, which became a vital tool for oral historians when COVID struck in 2020. Helpful resources from Baylor’s Institute for Oral History include: How to choose the right digital recorder Oral History at a Distance webinar on the dynamics of conducting remote oral history interviews Remote Interviewing Resources guide (Oral History Association) 3. Research your family member’s life and their timeline to help you formulate your questions. Recording a family member’s oral history is more than just putting down a recorder in front of them and saying, “Talk.” If you’re recording an oral history over Christmas with a family member, are there specific things that you want to know that are related to the holiday? For example, what was Christmas morning like for them as a child? How did your favorite family traditions start? What is their favorite holiday dish? (Maybe they could even share the recipe. “You can finally learn why Nana’s banana pudding doesn’t even have bananas in it,” Cain Darough said.) “Doing your research to try to form those questions will help you get around the reluctance to talk sometimes,” Cain Darough added. “The favorite thing that I love to hear is, ‘Oh, I don't have much to say,’ or ‘I'm not that important.’ And then you sit down with them, and you listen to their stories, and your mind is just blown by the things that they've seen and experienced.” 4. Start with the basics: “Where are you from?” When Baylor oral historians conduct an interview, they generally begin with some life history of the subject, providing important context for historians. “Ask questions early on that are easy for them to answer: a little bit of the backstory, a little bit of where they're from, where they grew up,” said Stephen Sloan, Ph.D., director of the Institute for Oral History, executive director of Oral History Association and professor of history at Baylor. “I want to understand the lens through which they experienced events, and the only way I can do that is, who was this? What was formative in their life growing up? Who spoke into who they were? What did they learn? Where did they go? What did they do? Those are the sorts of things that I would be exploring early in the interview.” One of the questions Cain Darough enjoys asking is, “What did you want to be when you grew up?” “You want to give them something that's very easy and comfortable to talk about,” Cain Darough said. “What was your favorite subject in school, just to see if that was something that continued on in their life. If there's a certain hobby or something that you know that they're affiliated with, when did you learn about that? Tell me more. What's your interest with this? And then they'll get to talking.” 5. Ask open-ended questions – without making any assumptions. With oral history, it is important that you don’t go into the interview with a specific agenda or try to lead anyone to a certain conclusion. “We can do this very subtly by assuming information, but you can't assume anything about their experience with the topic,’” Sloan said. “If we assume information, it could be very far from how they encountered whatever event that may have been. Allow them to relate the ways in which they lived these experiences.” 6. Listen closely. Listening is an important facet of gathering oral history. But historians say you are not only listening for what they're saying, you're also listening for what they're not saying. “Are there things that are being skipped around?” Cain Darough said. “For example, sometimes when you're talking to veterans about their combat experience, it may be the first time that they're reliving or retelling these stories. They need time, and you just have to be prepared for that.” 7. Be patient. It might take your subject some time to warm up to the conversation. “If you're talking to someone who is 80, 90 or even 100, that's a lot of memories that they have to go through, so patience is important,” Cain Darough said.

Aston University establishes Design Factory Birmingham as a global innovation hub for Midlands

• Birmingham becomes the latest city to join a global network of design and digital consultancies • Based at Aston University, expertise in areas such as 3D printing will be shared to boost the local economy • It will include a space named after the late Dame Margaret Weston, former director of the Science Museum. Birmingham has become the latest city to join a global network of design and digital consultancies set up to solve real world challenges through effective problem-solving. Design Factory Birmingham will be based at Aston University, one of just two hubs in the UK outside of London. The city officially joined the Design Factory Global Network on Wednesday 14 February and as a result Aston University will open the doors to its state-of-the-art facilities to other organisations. Shared understanding and common ways of working enable Design Factories in the network to collaborate efficiently across cultures, time zones and organisational boundaries fostering radical innovations. Businesses, industry partners, entrepreneurs, staff and students will be able to collaborate on projects that will involve technologies such as 3D printers and design software. The University will be sharing its expertise in artificial intelligence, additive manufacturing, data science and web, app and graphic design to boost the local economy. Currently there are 39 innovation hubs in 25 countries across five continents based in universities and research organisations. The Design Factory will include a space named after the late Dame Margaret Weston, former director of the Science Museum. Dame Margaret had studied electrical engineering at one of Aston University’s predecessor institutions and went on to be the first woman appointed to lead a national museum. She left a generous gift to Aston University in her will, which will be commemorated in the Birmingham Design Factory in honour of her engineering background. (l-r) Felipe Gárate, Professor Aleks Subic, Professor Stephen Garrett The Vice-Chancellor and Chief Executive of Aston University, Professor Aleks Subic said: “The Design Factory Birmingham is another key milestone in our ambition to be a leader in science, technology, and innovation, driving socio-economic transformation in our city and region. It is important to the Midlands because it will make a direct contribution to innovation led growth in partnership with industry and businesses. However, this is not only a local launch but also a global launch as Design Factory Birmingham is a global innovation hub, and an integral part of the Design Factory Global Network involving 39 innovation hubs around the world.” The head of the Design Factory Global Network Felipe Gárate from Aalto University in Helsinki, Finland attended the official launch in Birmingham. He said: “I am delighted to welcome Aston University as our latest member. “We are on a mission to create change in the world of learning and research through passion-based culture and effective problem-solving. “Shared understanding and common ways of working enable Design Factories in the network to collaborate efficiently across cultures, time zones and organisational boundaries fostering radical innovations.” The launch event was used to showcase design projects that are already running and companies attending were given the chance to meet placement students who could boost their existing expertise. Associate Pro-Vice-Chancellor and Deputy Head of the College of Engineering and Physical Sciences, Professor Tony Clarke said “This unique space on campus will bring together multi-disciplinary teams of hands-on innovators, collaborative thinkers and creators. “We will be delivering a wide range of services including software application development, product design, creating protypes using a variety of technologies including laser and water cutting, digital and design training courses, and helping companies obtain innovation grants for projects.” As a member of the global network the Birmingham Design Factory at Aston University will participate in two global design challenges - one run by McDonalds and the other run by the Ford Motor Company. ENDS Notes to Editors There are 39 Design Factory hubs around the world https://dfgn.org/ In the UK there are three; London, Birmingham and Manchester. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Expert Help: Augusta University faculty offers financial advice for college students

The world of finances isn't always an easy one for students to navigate. Wendy Habegger, PhD, senior lecturer in the Hull College of Business, suggests several ways college students can improve their financial literacy, even after their collegiate career. Habegger said most don’t have a good grasp of what that is, despite being one of the most foundational building blocks to help students start off on the right foot. “They should know their credit scores just as quickly as their GPA and they should protect it just as vigorously,” Habegger said. She also suggests students have a credit card but with the caveat they use it wisely and be sure to pay their bills in a timely fashion. While they might like using cash, having a credit card will start to build a good credit history that they’ll likely need down the road. “The sooner they get started, the better they are of having good credit when they leave (college),” she added. When looking at their student loans, there are ways they can be better prepared when they start having to pay them back. During that deferral period, she suggests students really consider what a job may pay. Also, when selecting a payment plan for college loans, make sure it’s something they can make monthly payments on without any problems. She also said people need to think about public service jobs that may offer loan forgiveness or asking a potential employer about any loan forgiveness programs. “Some employers out there will offer some sort of that. The military is a good career and they are happy to be help pay off your student loans. Other businesses may offer that as well. It can be a good perk on both sides of the table, for the company and student looking for a first time job.” This is great advice and an important topic, so if you’re a reporter looking to know more, then let us help. Wendy Habegger is a respected finance expert available to offer advice on making the right money moves during volatile times. To arrange an interview, simply click on her icon now.

Casting Light on the Dark Universe, Euclid's Mission Shows Promise

On December 7, 1968, the National Aeronautics and Space Administration (NASA) successfully launched the first functional space telescope into orbit. In the 55 years since, dozens of these crafts have embarked on missions of discovery, advancing and transforming our understanding of the cosmos. Among the latest is Euclid, a wide-angle space telescope developed by the European Space Agency (ESA). Equipped to chart portions of the universe that are not directly observable and currently shrouded in mystery, Euclid is working to generate a three-dimensional map unlike any other, surveying billions of galaxies out to 10 billion light-years. This past month, the first images from its journey were released. Joey Neilsen, PhD, is a world-renowned astrophysicist, a frequent collaborator with NASA and an assistant professor in Villanova University’s College of Liberal Arts and Sciences. From his perspective, Euclid’s early returns evidence its voyage’s incredible potential. “In Euclid’s first image of the Perseus cluster, the sheer number of galaxies is really astonishing,” said Dr. Neilsen. “We talk a lot about how the universe is mostly empty space—and it is!—but it’s also enormous, and it’s really stunning that there’s room for so many galaxies in just a small patch of sky. There are 1,000 galaxies here huddled together in this cluster and over 100,000 in the background. “I also note some pale purple patches in the image of NGC 6822. These are planetary nebulae, the layers of gas and dust blasted off by stars at the ends of their lives. It’s amazing to be able to see these so clearly in images that show the entire galaxy and its environment at the same time.” According to Dr. Neilsen, Euclid’s remarkable visuals are the product of a calculated tradeoff. The ESA craft sacrifices the fine resolution of images taken by other observatories, like NASA’s James Webb Space Telescope, to capture cosmic phenomena in greater breadth. By collecting these visuals, Euclid aims to spark breakthroughs on subjects as of yet understudied—breakthroughs that could benefit Dr. Neilsen’s field of research. “Euclid’s mission is to understand the evolution of the dark components of the universe: the invisible dark matter whose gravity holds large structures like galaxies and galaxy clusters together and the dark energy responsible for the accelerating expansion of the universe,” he explained. “Much of my research focuses on a different aspect of the dark universe (black holes), but there is a puzzle that might connect: observations of very distant galaxies show there were very massive black holes very early on. How did these behemoths grow so big so fast? If would be neat if Euclid helped us to better understand the early universe in a way that informed our understanding of the growth of black holes.” In tracking and investigating the dark entities that compose and mold the cosmos, Euclid could very well offer insights into the history and development of over 95% of all energy and matter—and perhaps into the very fabric of existence itself. It is reasonable to wonder whether, when its mission is complete in six years’ time, the telescope could provide us with answers to questions that have gone unaddressed for six billion years. “For me, the best-case scenario would be that Euclid would show clear evidence of something that’s hard to explain with our current models,” said Dr. Neilsen. “For example, right now, we have ‘Hubble tension,’ a discrepancy between measurements of the expansion of the universe from when it was young and from the current era… The moments when things don’t add up are the ones where we learn the most about how the universe works. So, I’ll keep my fingers crossed for a surprise and for more to learn over the next six billion years.”

In Poland, the Debate Over Solidarity's Legacy Continues

On November 13, 2023, Poland’s parliament convened for the first time since a centrist-progressive coalition won a legislative majority, ending the eight-year rule of the right-wing Law and Justice party. The recent political shift has been heralded by some as the most significant since 1989, when the then-Soviet-controlled government allowed the country’s first elections in over four decades. That year, an anti-authoritarian movement called “Solidarity” seized all but one seat in the Senate and every contested seat in the Sejm (or lower chamber). A stunning rebuke for the Soviet regime, the landslide victory effectively signaled the end of Communism in Poland—and served as a harbinger of the Eastern Bloc’s collapse. Gerald Beyer, PhD, is a professor of Christian ethics in Villanova University’s College of Liberal Arts and Sciences, the instructor of the class “Solidarity and Peacebuilding in Central and Eastern Europe” and the author of Recovering Solidarity: Lessons from Poland’s Unfinished Revolution. He recently shared his thoughts concerning the parallels being drawn between 1989 and 2023, the complicated legacy of Poland’s anti-Communist struggle and what can be gleaned from studying and reconsidering the Solidarity movement. Q: As a new Polish government takes shape, how would you describe the current political situation in the country? Dr. Beyer: At the present moment, Poland finds itself at a major crossroads. Like the United States, the country is very divided, politically speaking. On the one hand, you have people who believe that Poland has turned away from the European Union (EU) to a troubling extent and backslid into authoritarianism under the Law and Justice party’s rule. So, you have a significant portion of Polish society who believe that this recent election [in October] was about protecting democracy and ensuring the future of democracy in the country. On the other hand, you have an equally significant portion of the population who think democracy has not been in peril—and that, in this year’s election, what’s at stake was a sense of Polish national values and national sovereignty. Q: Is there any credence to the new legislative majority’s claims that the Law and Justice party “overstepped” while in governance? DB: I think there’s reason to ask that question. The EU has sanctioned Poland during the present ruling party’s tenure for weakening the autonomy of the judicial system, and there has been concern over the ruling party exerting undue influence on state-based Television Poland (TVP). Poland, however, has a very vibrant free press—and has since 1989… I would contend that there’s been some backsliding on measures that would not score well on the democracy metrics, but I would not say that Poland has been existing under an authoritarian regime. Q: Do you consider this year’s election comparable to the election of 1989? DB: It’s certainly one of monumental significance. You may have noted the turnout of 74-plus percent. That’s historic for Poland, that massive turnout. At the same time, the overthrow of the Communist system in ’89 stands out as a unique and discrete moment in Polish history. So, there are ways that a comparison can be made, but there are ways in which I don’t believe it’s particularly apt. Q: What makes tying the events of 1989 and 2023 a complicated issue? DB: Whether or not 2023 is directly comparable to 1989 is a matter of perspective, and there are a number of different perspectives that exist in Poland today. Since the fall of Communism, there has been an ongoing conflict over Solidarity, its history and its legacy, and various political actors and parties have claimed their objectives are in concert with the values and principles of the movement. In this year’s election, the Law and Justice party’s candidates presented themselves as guarantors of freedom, which was at the heart of the Solidarity movement, by stressing their opposition to external forces like the EU. In addition, during their time in leadership, the party’s officials worked to institute a number of social welfare programs that were designed to help people economically, providing something akin to what Catholic social teaching calls a “family living wage.” So, they were actively trying to raise the standard of living in a way that was arguably analogous to Solidarity. On the other side of this equation, the election-winning opposition parties emphasized their status as defenders of democracy—once again, a core tenet of Solidarity. As we discussed, many members of that alliance and their supporters felt that the independent judiciary had been stifled by the Law and Justice-run government; they also voiced concerns about the free press. On both sides, there has existed and continues to exist a sense that they are the ones best suited, maybe even solely suited in the current political landscape, to carry on Solidarity’s legacy and to ensure Poland thrives. Herein lies the source of conflict. Q: Despite the ongoing debate over Solidarity’s legacy, are there any lessons from the movement’s history that might prove helpful today? DB: Sadly, much of Poland’s current political acrimony can be traced to the “war at the top” that emerged within Solidarity in the wake of 1989, when longstanding tensions within the movement manifested in political rivalries. Once united, anti-Communist organizers became adversaries in the years after the Soviet regime’s dissolution, laying the groundwork for the divisive rhetoric of the current day. Looking beyond what’s transpired over the past three decades, however, I think much can be learned from Solidarity in its early years and at its core. When the movement first took shape, its central aim was attaining a society characterized by unity among differences. And, to achieve this end, its leaders and supporters recognized the “necessity of dialogue,” a concept frequently invoked in Father Józef Tischner’s The Spirit of Solidarity. Given the stark divides that currently define Polish politics, I think these origins and these concepts should be revisited—and that it’s important to look at Solidarity not just as a political moniker, but as an objective and a virtue. Personally, I believe that people can change. And if they are reacquainted with the principles that inspired and guided their struggle for freedom and democracy, perhaps Poland’s elected officials can change for the better.

Peer Support Program Helps Patients With Substance Use Disorders

Recognizing that stigma may keep people from accessing treatment and recovery resources, ChristianaCare Union Hospital is partnering with the Cecil County Health Department and Voices of Hope to make peer recovery specialists available at the bedside for patients who have experienced a drug overdose or live with substance use disorder. Ten peer recovery specialists are available at Union Hospital seven days a week from 8:30 a.m. to 1 a.m. to talk with patients about behavioral health care navigation, access to treatment and referrals to harm-reduction and recovery-support resources. Patients can be connected with a certified peer recovery specialist if they are brought to the Emergency Department because of a drug overdose, or if they screen positive for substance use while they are a patient in the hospital. ChristianaCare Union Hospital is partnering with the Cecil County Health Department and the Maryland nonprofit Voices of Hope to make peer recovery specialists, pictured in blue t-shirts, available at the bedside for patients who have experienced a drug overdose or live with substance use disorder. Patients are not required to speak with a peer recovery specialist, but the specialists’ unique combination of lived experience and training to help people experiencing behavioral health issues offers an opportunity for people with substance use disorder to get help without fear of judgment or stigma. “Substance use disorder continues to be a serious health problem that affects people of all ages and walks of life,” said Lanre Akinkunmi, M.D., interim chief medical officer and medical director for population health at ChristianaCare Cecil County Campus. “The good news is that it is treatable, and when people are in the hospital or the emergency department, they are often most receptive to discussions about treatment. Through this expanded use of peer recovery specialists at Union Hospital, we are making a positive impact on the health of our patients and our community.” A voice of experience Peer recovery specialists who work on the weekdays are employed by the Cecil County Health Department, supported by a grant from the National Association of County and City Health Officials. Voices of Hope, a nonprofit focused on recovery support for people in Harford and Cecil counties in Maryland, employs the peer specialists working evenings and weekends. “This program is a great example of using resources wisely and effectively. We already know the tremendous work being done by Voices of Hope and Cecil County Health Department to help our neighbors who have been impacted by substance use disorder,” said Lisa Fields, manager of Community Engagement at the Cecil County Campus. “By partnering on this important program, we are building trust with our patients and helping them to get on the road to recovery.” Since the expanded program launched in September, there have been about 40 referrals for patients to speak with peer support specialists, and more than half of them have agreed to some kind of treatment, Fields said. Unique connection “Helping people get through what I went through really warms my heart,” said Hannah Dean, a peer recovery specialist with the Cecil County Health Department who works at Union Hospital. “I love what I do.” Cecil County’s death rate from drug overdoses is nearly twice as high as the rest of Maryland and more than three times the U.S. rate. The drug overdose death rate in Cecil County more than doubled between 2016 and 2020, according to the 2022 Cecil County Community Health Needs Assessment. Because peer support specialists have lived experience with substance use disorder and recovery, along with specialized training to support people struggling with mental health or substance use issues, they can connect with patients on a personal level and offer empathetic guidance, said Lauren Levy, health officer for the Cecil County Health Department. “Allowing peer recovery specialists to engage bedside with patients who may be struggling with substance use disorders will not only enhance access to behavioral health treatment but will also help reduce stigma surrounding substance use disorders and foster a more compassionate and supportive community,” Levy said. “We are honored to be a part of this innovative private-public collaboration and to work alongside ChristianaCare Union Hospital and Voices of Hope, Inc. This project helps to break down barriers to treatment and provide immediate support to those in need.” A history of support ChristianaCare has long been a pioneer in the use of peer recovery specialists, going back to the launch of Project Engage at ChristianaCare’s Wilmington Hospital in 2008. Union Hospital first partnered with the Cecil County Health Department 10 years ago to provide a peer recovery specialist in the Emergency Department. That program, the first of its kind in Maryland, was recognized with a best practice award from the Maryland Association of Counties in 2014. However, it operated only on weekdays during daytime business hours, and its ability to connect with hospital patients slowed during the COVID-19 pandemic. This reinvigorated peer recovery program is strengthened by the high level of collaboration among these Cecil County organizations, said Erin Wright, chief operations officer for Voices of Hope. “As community-based organizations, we are in a position to make a difference, and our perspective in the care for people with substance use disorder is really valuable,” said Wright, who has been in recovery for eight years. “As someone who has been through it, we are able to have that empathy. Even if the person does not want to go to treatment, you sit with them and maybe plant a seed.” Catharine Murray hopes her role as a certified peer recovery specialist can help someone struggling with addiction see recovery as a viable option for themselves. “This wasn’t available to me when I was trying to get better. I want to make it more accessible to others,” she said.

Celebrating 140 years of the Gretsch Company

Georgia Southern University helped Fred and Dinah Gretsch – and a roomful of other supporters and musical friends – celebrate 140 years of the Gretsch musical instruments company and “that great Gretsch sound” at a recent anniversary celebration at Savannah’s Plant Riverside district. Benefitting the Georgia Music Foundation, the event was held in a space that is a living testament to the partnership between Georgia Southern and the Gretsches, whose name are on the University’s school of music. “That Great Gretsch Sound!” Museum is a spotlight destination in the heart of downtown Savannah that tells the rich history of the Gretsch family and company. The space celebrates Gretsch’s ever-growing worldwide musical community, honors the Gretsch family commitment to music education, and showcases hundreds of Gretsch’s most storied instruments. In addition to the instruments and artifacts on display in Savannah, Georgia Southern is working to build one of the most comprehensive digital document collections of music industry history, thanks to decades of resources collected by Fred and Dinah and donated to our University Libraries. Together, through innovative pathways, Gretsch and Georgia Southern are creating renewed interest in performance and music education amongst K-12 students throughout our region. And, this fall at Georgia Southern, the Fred and Dinah Gretsch School of Music saw a 25% increase in enrollment – with nearly 20% of the school’s students focused on our Music Industry program. “Fred and Dinah, we thank you for your tireless efforts to make Georgia Southern a more musical place,” Georgia Southern University President Kyle Marrero said. “Your guidance, resources, and imagination have helped us soar to new heights, and we look forward to our future together. “ The evening included performances by Georgia Southern Gretsch School of Music students, and Tony Arata, a member of the Nashville Songwriters Hall of Fame who grew up on Tybee Island and studied at Georgia Southern University. Interested in learning more about the Gretsch's involvement with Georgia Southern or the Gretsch School of Music? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Ask Our Expert: Why it’s important to get a flu vaccination

As cold and flu season approaches, it’s time to take proactive steps to ensure the health and well-being of everyone. Getting a flu vaccination is be the best defense in staying healthy this time of year. Klaus Ley, MD, founding co-director of the Immunology Center of Georgia, part of the Medical College of Georgia at Augusta University, emphasizes the significance of getting vaccinated against the flu. “The flu can have serious consequences and by getting vaccinated, you protect yourself and those around you,” Ley said. “It’s a simple yet effective way to prevent the spread of this contagious virus.” Flu vaccination is not only a responsible choice but also a crucial step in maintaining public health. The World Health Organization records about 1 billion cases of influenza each year. Severe cases often result in hospitalizations, contributing to up to 650,000 respiratory-related deaths globally. Worried about potential side effects from the vaccine? Ley said that’s a minor concern compared to the effects of the full-blown flu. According to the Centers for Disease Control and Prevention, life-threatening allergic reactions to flu shots are very rare. While severe reactions are uncommon, it’s important to let your health care provider know if you have a history of allergy or severe reaction to vaccines before getting a flu shot. “Common side effects from a flu shot could include soreness or swelling at the site of the injection, headache, low-grade fever, nausea, muscle aches or fatigue. Those minor side effects are an indication your immune system is responding as it should to the vaccination. You will experience much more severe fever, aches and other symptoms if you catch the flu without being vaccinated against it,” said Ley. Klaus Ley, MD, is the Georgia Research Alliance Bradley Turner Eminent Scholar in Immunology, founding co-director of the Immunology Center of Georgia, and a professor in the Department of Physiology at the Medical College of Georgia at Augusta University. He's available to speak with media regarding flu season and vaccinations - simply click on his icon now to arrange an interview today.

Where Will Millennials Take Us?

They’ve been described as entitled, self-centered and shallow. “Selfie-stick wielding, ‘KeepingUp with the Kardashians’-watching, soft-in-the-middle whiners” – Psychology Today. Worldwide, though, millennials (to whom also are attributed awesome characteristics like adaptability and creativity) are 1.8 billion strong, the most populated age group in modern history. And they’re soon to be our political, economic and social leaders. Where will they take us? How will their views shape our world? Jared McDonald’s new book, Citizens of the World, Political Engagement and Policy Attitudes of Millennials Across the Globe, uses data to examine this generation, born into technology, the “war on terror,” global interconnectedness and high unemployment. Published by Barnes & Noble in October 2022, the text looks at millennials’ attitudes about lifestyle, family life, gender roles, politics, religion and the future to better understand how governance might change under their leadership … and the influence they already wield. Millennials are a hot topic ... and for better or worse always in the news it seems as journalists, employers, parents and even professors work to figure this generation out. And if you'd like to know more - that where we can help. Published author and Assistant Professor of Political Science and International Affairs, Jared McDonald is available to speak with media - simply click on his icon now to arrange an interview today.