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Frequent tanning can signal excessive concern over image and vulnerability to taking health risks, researcher says Getty Images People who often sunbathe or use tanning beds are more likely to try risky weight-loss methods and have cosmetic surgery, as well as get tattoos and piercings. But while people who seldom tan also may try unsafe diets and cosmetic surgery, they rarely opt for tattoos or piercings, according to a Baylor University study. "When compared to infrequent tanners, frequent body-tanners — regardless of whether they are tanned by ultraviolet light from the sun, ultraviolet light from a tanning bed or methods such as tanning sprays that do not involve UV light — showed significantly higher behavioral intentions to engage in risky appearance-related behaviors overall," said Jay Yoo, Ph.D., associate professor of family and consumer sciences in Baylor's Robbins College of Health and Human Sciences. "Safer tanners, on the other hand, are more concerned about modifying their bodies in ways such as tattoos and piercing that may carry a stigma," Yoo said. Most skin cancer prevention campaigns have emphasized avoidance of getting sunburned, reducing UV exposure and applying sunscreen, but they have neglected the individual's experience with social and appearance concerns, he said. But "Excessive tanning can serve as a possible sign of overt concern over body image, with vulnerability to greater health risks," Yoo said. His research article — "A Study of the Relationships between Tanning Methods and the Intention to Engage in Risky Appearance-Related Behaviors" — is published in Family and Consumer Sciences Research Journal. Data for the study was collected from an online survey of 395 female college students in the southern United States. The major contributor to skin cancer is frequent exposure to ultraviolet rays, with skin cancer the most common — and one of the most preventable — types of cancer, according to the American Cancer Society. Ironically, previous research has found that many people choose to tan because they believe a tan makes them look thinner and more fit, Yoo said. Tanning has gone in and out of fashion, Yoo noted. Tans at one time were associated with lower classes who worked outdoors — in contrast with the Southern belles of more than a century ago, who used parasols to protect their skin and to look pale and refined. In the 1920s, fashion designer Coco Chanel started a fad after accidentally getting sunburned while visiting the French Riviera, Yoo said. Tanning remained popular, with high-fashion models often sporting tans, whether from UV exposure or sprays and bronzers. And these days, some people sport tattoos along with their tans, he said. The study found that: Frequent tanners who expose themselves to UV rays through sunbathing or tanning beds have the strongest intentions to engage in a wider range of risky appearance-related behaviors when compared to infrequent tanners or spray tanners. Such behaviors include extreme weight control methods, such as diet pills, self-induced vomiting, laxatives and diuretics; cosmetic surgery and Botox injections; spa treatments, such as hair removal by waxing (which has been associated with rashes and infections) and gel nail polish (done with UV curing and associated with DNA damage to the skin that can result in premature aging and possibly cancer; and tattoos or piercings. Infrequent tanners, as well as "safe" tanners who seek to achieve an ideal tan without ultraviolet methods (sprays, lotions or bronzers) are much less likely to engage in behaviors that may convey certain stereotypes, such as tattoos or piercings with visual symbols or messages. But they are willing to try other risky appearance-related behaviors. Yoo suggested that intervention strategies adapted for healthcare providers to reduce UV exposure and skin cancer could use stigmatization — perhaps through images of tattooed or pierced individuals who also are tanned. "A negative stigma attached to UV exposure can create ambivalence in our society about achieving a tanned appearance," Yoo said. "This could decrease the popularity of tanning in much the same way the negative stereotyping of smoking and education about its health risks have reduced the number of people who smoke." He noted that in the 1940s and 1950s, smoking was idealized, especially in Hollywood movies, but "there has been a cultural shift," he said. "One way to change the appeal of tanning would be to make it un-cool," Yoo said. "If I tan and people look at me funny, I'm not going to tan anymore." While another way to stigmatize tanning would be to stress the health consequences, "for young people it may be more effective to emphasize the appearance," Yoo said. "The tanning that makes me attractive now may be counteracted for the long haul because at 50 or 60, I may have leathery skin. "Given that tanning emerged as a fashion trend, gradual attitudes toward dangerous tanning can be made possible in a similar fashion," he said.
Baylor Researcher Seeks to Understand the Drive for the Perfect Tan
Despite being one of the most preventable cancers, the desirability of tanning is often stronger than the dangers of harmful UV exposure. Getty Images With summer on the horizon, the quest for the perfect tan has begun. However, there is no such thing as a healthy tan. Despite being one of the most preventable cancers, skin cancer is the most common cancer in the United States, with more than 5 million cases of skin cancer diagnosed each year, according to the Skin Cancer Foundation. Baylor University researcher Jay Yoo, Ph.D., associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences, found that the social and cultural influences on the desirability of tanning – which has been associated with good health and an active lifestyle since the 1920s – is often stronger than the dangers of harmful UV exposure. “The appeal of a tan is so strong in U.S. culture, it may be difficult for some people to stop or even reduce the amount of tanning,” Yoo said. In his 2019 study, “Identifying factors that influence individuals’ intentions to quit body tanning: A sociocultural perspective,”, published in the international journal Social Behavior and Personality, Yoo identified what motivates people to seek the “perfect” tan. Yoo surveyed 385 college students to understand how society effects their tanning behaviors and intention to quit tanning. His research found that the greatest influence on reducing risky tanning behavior was the perceived attractiveness from tanning, whereas skin-aging concerns positively influence their intention to quit tanning. FINDINGS Yoo’s findings provide important implications for skin cancer prevention campaigns. Instead of promoting the message of body tanning as an unhealthy behavior, focusing instead on untanned healthy bodies as a positive image can serve as an effective approach to decreasing skin cancer incidence. Using messages that accentuate a healthy body without tanned skin should be promoted to boost a positive body image and to reduce the likelihood of engaging in risky tanning behaviors. ACTIONS To protect yourself and look great, the Skin Cancer Foundation recommends: Avoid tanning entirely: It’s the best way to safeguard against unhealthy, unsightly skin damage. Fake, don’t bake: If you want a golden glow, consider sunless tanning products. There are many options, but remember, when in the sun, you still need sun protection. Tone, don’t tan: Get radiant skin through exercise. Working out feels good and boosts your mood. Hydrate and eat great: Drink lots of water and choose whole, unprocessed foods. You don’t need to tan to look slim and your skin will thank you.
CorpusCast with Dr Robbie Love: Dr Clyde Ancarno & Professor Insa Nolte on Anthropology
Hello, hello, hello, everyone! Welcome back to Corpuscast, the podcast that brings you the fascinating world of Corpus Linguistics. Can you believe it? We're already on episode 19! Since our launch in January 2022, we've been exploring the incredible impact of Corpus Linguistics on society. And trust me, today's episode is going to blow your mind! As always, I'm your host Robbie Love, a linguist from Aston University. Today, we dive deep into the realm of anthropology, the study of human societies and cultures. Get ready for an engaging discussion on the origins of humanity, the evolution of civilizations, and the incredible diversity that exists across our world. Our special guests for today's episode are none other than Professor Insa Nolte, a leading anthropologist from the University of Birmingham, and Dr. Clyde Ancarno, a brilliant corpus linguist and senior lecturer in Applied Linguistics and Education at King's College London. Together, Insa and Clyde collaborated on a groundbreaking research project in Southwest Nigeria, exploring how members of different religious groups coexist peacefully. Their findings shed light on the intricate social structures that maintain harmony within diverse communities. Join us as we delve into the thought-provoking questions that shape our understanding of humanity. Who are we and where do we come from? How have civilizations transformed throughout history? What factors contribute to the functioning of our societies? This captivating conversation will unveil the incredible insights brought forth by Corpus Linguistics and its intersection with anthropology. Discover how language and culture intertwine to shape our identities and communities. Don't miss out on this enriching episode! Tune in to Corpuscast below, and let's embark on this captivating journey together. Subscribe to Corpuscast on YouTube, Apple Podcasts, Spotify or wherever you get your podcasts, for more thought-provoking episodes exploring the boundless possibilities of Corpus Linguistics in education, health, technology, and beyond. Stay curious, stay inspired! ? #Corpuscast #Anthropology #CorpusLinguistics #Humanity #Culture #Diversity #Podcast #LanguageResearch
#Expert Research: Biodegradable ultrasound implant could improve brain tumour treatments
One of the challenges in treating certain types of brain cancer is the way that the blood-brain barrier prevents chemotherapy drugs from reaching the tumors they're meant to target. UConn's Thanh Nguyen, a biomedical and mechanical engineer, is developing new technology that could improve how we are able to treat brain tumors. He recently spoke with Physics World about this groundbreaking research: A new type of biodegradable ultrasound implant based on piezoelectric nanofibres could improve outcomes for patients with brain cancer. Researchers led by Thanh Nguyen from the the University of Connecticut’s department of mechanical engineering fabricated the devices from crystals of glycine, an amino acid found in the human body. Glycine is not only non-toxic and biodegradable, it is also highly piezoelectric, enabling the creation of a powerful ultrasound transducer that could help treat brain tumours. Brain tumours are particularly difficult to treat because the chemotherapy drugs that would be effective in tackling them are blocked from entering the brain by the blood–brain barrier (BBB). This barrier is a very tight junction of cells lining the blood vessel walls that prevents particles and large molecules from making their way through and damaging the brain. However, ultrasound can be safely used to temporarily alter the shape of the barrier cells such that chemotherapy drugs circulating in the bloodstream can pass through to the brain tissues. Currently, to achieve such BBB opening requires the use of multiple ultrasound transducers located outside the body, together with very high intensity ultrasound to enable penetration through the thick human skull bone. “That strong ultrasound can easily damage brain tissues and is not practical for multiple-time applications which are required to repeatedly deliver chemotherapeutics,” Nguyen tells Physics World. By contrast, the team’s new device would be implanted during the tumour removal surgery, and “can generate a powerful acoustic wave deep inside the brain tissues under a small supplied voltage to open the BBB”. The ultrasound would be triggered repeatedly as required to deliver the chemotherapy that kills off the residual cancer cells at tumour sites. After a set period of time following treatment the implant biodegrades, thereby eliminating the need for surgery to remove it. The research, reported in Science Advances, demonstrated that the team’s device used in conjunction with the chemotherapy drug paclitaxel significantly extended the lifetime of mice with glioblastomas (the most aggressive form of brain tumour) compared with mice receiving the drugs but no ultrasound treatment. This is fascinating research and if you are interesting in covering this topic, then let us help. Professor Nguyen focuses on biointegrated materials and devices at nano- and micro-scales for applications in biomedicine, and he's available to speak to media about his research. Simply click on his icon now to arrange an interview today.
New Policy on BMI Use Will Change How Physicians Approach Diagnoses and Care
The Body Mass Index – or BMI – table was created in the mid-1800s, and for the last several decades has been viewed as the choice tool to diagnose obesity. However, the American Medical Association (AMA) recently issued a policy clarifying the role of BMI after taking a comprehensive look at both its benefits and limitations as a diagnostic tool. In short, the new policy urges physicians to use BMI only in conjunction with other measures of risk and recognizes the historical shortcomings of the oft-used formula. Lisa Diewald, MS, RDN, LDN, is the program manager of the MacDonald Center for Nutrition Education and Research with Villanova’s M. Louise Fitzpatrick College of Nursing. She applauds the AMA for embracing a more holistic approach to weight and health in individuals. “This is a huge step forward and I think it will ultimately lead to better health care and an improved practitioner-patient relationship,” Diewald said. To understand why, one must first understand the history of BMI’s use. The formula that spits out the number we have all come to understand as our BMI considers a person’s height and weight. It was developed in the mid-19th century by a Belgian sociologist to measure the socially ideal person. The modern term and application came about in the 1972 and has been a routine measurement ever since because it is easy, fast, costs nothing and in some cases, said Diewald, does correlate with body fat. But in recent years, large scale studies have exposed some of the limitations of the measure, building to the point where they needed to be weighed against the overt benefits. For starters, BMI does not measure body fat – or adiposity – directly. Adiposity, per Diewald, is more closely associated with health risk than BMI. “For this reason, health risk for some individuals with normal BMI but high body fat has been underestimated, and some with high BMI but normal body fat levels have been overestimated,” she said. Nor does it “differentiate between muscle, bone and body fat, or distribution of fat on the body,” Diewald said. “We know that all these factors can influence health and chronic disease risk.” Other comorbidities or chronic conditions that wouldn’t show up on a BMI chart alongside a number in the “normal” range can also impact health. Conversely, there are health conditions that might be incorrectly assumed just because a BMI is high. “Not every person with a high BMI experiences these chronic conditions, so developing a more holistic approach can lead to better assessment, treatment and outcomes,” Diewald said. Another shortfall she pointed out was its failure to factor in gender, race, body composition, ethnicity or physical activity level. Think back to the origins of the chart, intended to be a social standard created in Europe nearly two hundred years ago. “BMI tables were originally designed in the 1800’s using a population of white men,” Diewald said. “Understandably, at one point in time it was all we had to evaluate weight status, but it may not be accurate to use this standard alone with all groups of people.” These societal, gender and racial/ethnic factors led the AMA to explicitly cite “historical harm, use for racist exclusion and because BMI is based primarily on data collected from previous generations of non-Hispanic white populations” in the new policy on its clinical use. Additionally, the policy addressed the differences in body composition across genders, races and ages that were not being considered. There is also an ignored mental component in its use to diagnose obesity, which can lead to avoidance of doctor visits and, in turn, further physical issues. “Obesity is a multifactorial, complex condition and addressing it with individuals needs to be done with empathy and sensitivity, beginning with how it is measured,” Diewald said. “There are numerous factors influencing weight well beyond simply food intake, physical activity level and BMI, so it is important for practitioners to recognize that and communicate this to patients. “It is extremely difficult for people with higher weight to be told that they have a high BMI and simply need to eat less and move more. When BMI is used as the sole indicator of weight status, this can be psychologically damaging. We know that many who have been told to lose weight simply based on a high BMI may avoid going to the doctors for routine medical visits and skip necessary preventive care.” It will not be easy, she said, to move away from a method used for so long that has been ingrained as a part of a routine medical visit, but Diewald thinks utilization of the tool in conjunction with other assessments is the best way put this new policy to practice. She advocates for measures such as “Using BMI as only one of several indicators of chronic disease risk, asking permission to discuss weight and health risk, [and] using shared decision-making between practitioners and patient to determine course of treatment.” Education is also paramount to proper assessment of weight-related health risks. “Education cannot stop with physicians, however,” she said. “I think this provides an excellent launching pad for enhanced collaboration among health professionals such as dietitians, nurses, nurse practitioners, physician’s assistants and others involved in providing care, nutrition counseling and lifestyle modification support to patients… Doing this can better fine tune recommendations for treatment, leading to improved outcomes.”
Electric vehicles are hitting the streets, but there are potholes to avoid
No doubt about it, electric vehicles are coming and coming fast. Production of EVs has ramped up in the last couple of years but there are many issues that need to be addressed before they become the everyday choice for consumers. Richard Franza, PhD, professor of management at the Hull College of Business at Augusta University said the timing of EVs is contingent on a few things. “It’s not a question of if they’re coming, but how fast will they be here,” said Franza. “One is the speed at which there is infrastructure built for them. There are still not a lot of places to charge a car. We need more charging stations. Eventually, EVs will be predominant.” Franza added a second hurdle is how fast the federal government moves on emissions requirements that will cause consumers to phase out fossil fuel vehicles. Georgia has become one of the leaders in luring EV manufacturers to call the state home. Not just that, but the state is also drawing in companies that supply batteries and other components. “Any time you build a manufacturing or assembly facility, you automatically get the suppliers around them. Even before Georgia got the vehicle manufacturers, we already had a battery manufacturer, so Georgia already has a good network for the automobile industry,” said Franza. Amazon has already made a major investment in EVs and Franza expects other companies like FedEx and UPS, companies that have a fleet of vehicles, to make the switch to EVs as well, since they have more ability to set up charging networks. The biggest question remains: how long it will take before EVs become more prevalent on the streets? Franza said the answer could depend on who you listen to, but other factors come into play. “Right now, electric vehicles account for less than 1% of the vehicles on the road. So I see two leading indicators – the number of gas stations vs. the number of charging stations, and the production of combustion engines vs. electric vehicles. Look for when the ratios of those really start to change, but it’s not black and white. There are several factors that will go into that and it could take longer than people are saying,” Franza said. Covering EVs and the auto industry? Then let us help. Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.
Georgia Southern University biology professor and researcher Christine Bedore, Ph.D., is helping National Geographic explore the mysteries of shark attacks by sharing her expertise and years of fieldwork as part of the six-part series, “When Sharks Attack 360,” this month. The series, which kicked off July 3, is part of National Geographic’s SharkFest, which will run all month on National Geographic TV, Disney+ and Nat Geo WILD, with new episodes each night through July 11. All episodes are currently available for streaming on Hulu. In episodes 3 and 6, Bedore, an assistant professor in the College of Science and Mathematics who conducts research on sensory systems in sharks, discusses how shark senses may lead to bites by sharks on humans. While filming, she marveled at the channel’s cutting-edge VFX lab and their approach to educating viewers. “Working with National Geographic and the production team on this series was exciting because of the level of experience and creativity of the production team,” said Bedore. “It’s one of the most unique experiences I’ve had filming a documentary so far since it was done in a studio with a green screen, rather than in the field like we typically do. Using the virtual graphics in this series allows us to see these animals from a completely different angle. Although it was challenging to point at a shark that I couldn’t see at the time, we wouldn’t be able to see the detail of the animal at this level filming in the field.” Sharks have long captured the attention of both scientists and the public, and are fascinating animals for many reasons, according to Bedore, who has offered her expertise for previous episodes on Nat Geo WILD, The History Channel and BBC. They’re a species of immense size and diversity, and offer unique behaviors and interactions with other creatures, she noted. Understanding the behavior and physiology of sharks is critical to their survival, as they experience population declines due to overfishing and habitat changes. “In order to combat these changes and ensure the persistence of sharks in our oceans across the world, we first need to understand why they behave the way that they do,” Bedore said. “This series helps us do exactly that. For example, in episode 3 we discuss whether or not sharks can see in color. As a scientist that studies shark color vision, I’m often approached with the question, ‘who cares if sharks can see color?’ As you’ll see, the ability to see color could help sharks identify prey, predators or other objects.” In episode 6, Bedore helps viewers understand that visual acuity, or how clear an image is, may be more important than color when we think about why sharks sometimes have negative interactions with humans. “Being able to discuss my work in these areas through National Geographic’s shark month has been a rewarding experience in helping people understand why these events sometimes happen,” she said. “It’s exciting to study such charismatic animals and have the chance to share your enthusiasm for your research and the sharks with people across the world.” For more information on National Geographic’s “When Sharks Attack 360” visit here. The series can be seen on Hulu, Disney+ and Nat Geo WILD throughout July. To connect with Georgia Southern University biology professor and researcher Christine Bedore to learn more about this fascinating topic - simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Florida Tech Shark Biologist Stars in National Geographic Program on Shark Attacks
Toby Daly-Engel, the distinguished shark biologist and director of Florida Tech’s Shark Conservation Lab, is a featured expert on “When Sharks Attack…and Why,” an eight-episode program debuting this week as part of National Geographic’s SharkFest 2023. The series debuts July 6 at 9 p.m. Eastern on National Geographic with new episodes airing nightly through July 12. It is also now streaming on Disney+, Hulu and the National Geographic website. The series will air on Nat Geo Wild starting July 26 at 8 p.m. Eastern. As its name suggests, “When Sharks Attack…and Why” investigates shark encounters in America and around the world. “Many attacks are appearing in new and surprising places,” the network notes. Episodes explore incidents in New York, California, Hawaii, Indonesia, Australia and elsewhere. At Florida Tech, Daly-Engel conducts research using a combination of genomics, field ecology and modeling to study shark mating systems and habitat use, and the impacts of climate change on shark populations. On the program, she is our expert guide to anatomical and physiological aspects of sharks, many of which are unique to this species. We first meet Daly-Engel in Episode 1, New York Nightmare. Filmed in her lab, she talks viewers through key parts of a shark’s body using a small dogfish shark. She tells viewers that while a shark’s sense of smell is often touted, these apex predators also have powerful hearing, far better than humans. (In a later episode, she notes a shark’s vision in murky waters is about 10 times stronger than human vision in those conditions.) “I really enjoyed delving into the science behind shark-human interactions,” Daly-Engel said, “and busting the myths that make people afraid of the water.” Daly-Engel is no stranger to SharkFest. Last year she was featured in another SharkFest series, “Shark Attack File,” and she has been on SharkFest and Discovery’s Shark Week programing multiple times, including 2021 when she appeared on three programs across both networks. Looking to know more about shark encounters and attacks? Then let us help with your coverage and questions. Toby Daly-Engel is an assistant professor in the Department of Ocean Engineering and Marine Sciences department at Florida Tech. He's available to speak with media about this topic - simply click on his icon now to arrange an interview today.
Predicting the post-pandemic desires for the Latin music industry
Coachella, identified as a mega-festival universe, decided on a diverse 2023 roster with artists like Becky G, Kali Uchis, and Rosalía. Bad Bunny, last year’s most-streamed global artist, made history as the festival’s first Spanish-language headliner. It also marked the first year since Coachella’s founding in 1999 that none of the headliners were white. José Valentino Ruiz-Resto, an assistant professor in the School of Music at the University of Florida, co-authored a paper for the Journal of Arts Entrepreneurship Education, which focused on how the music industry would evolutionarily change after the pandemic and ultimately predicted the 2023 Coachella trend. “The rise of Latin artists/headliners at festivals like Coachella is really a reflection of what has been happening in the music industry for the past two decades,” said José Valentino Ruiz-Resto who is also the program coordinator of Music Business & Entrepreneurship at UF. Ruiz-Resto’s research showed that the post-Covid era music industry would encourage more people to stay home and listen to music digitally, but the traditional Latin music experience is an outlier to this. The world-renowned multi-instrumentalist explains, "In order for concerts and festivals to maintain success, they needed to branch out to other markets to bring in those people who were still very much passionate about experiencing music in a live context.” Although this shift was initiated by the pandemic, it has been patiently anticipated by Ruiz-Resto for over 23 years, starting with the founding of the Latin Grammys in 2000. “Because the amount of production within the Latin recording academy is almost equivocal to that of all of the other genres in the American market combined. Latin music is the No. 1 meta genre in the music industry in terms of sales and fan support,” Ruiz-Resto, now a four-time Latin Grammy Award winner, said. Ruiz-Resto's data predicted the need for a stronger focus on the Latin music enthusiasts who still actively go to concerts like Coachella, “In order for Coachella to ultimately succeed in the post-Covid era and attract people, they needed to bring in artists like Bad Bunny.” This historic Coachella moment followed an announcement from the Recording Industry Association of America, stating that Latin music revenues in the United States were at an all-time high, exceeding over $1 billion in 2022. All of this was no surprise to Ruiz-Resto, who observes, researches and directly participates in the Latin music industry. “Now bigger shows are catching up to what has been the largest-selling music market for years. It’s a testament to how positively Latin American cultures are inspiring listeners across the U.S.” By Halle Burton
The World Cup proved to be big for sports and Qatar's business future
The 2022 FIFA World Cup was one of the world’s most-watched sporting events, but it also provided an opportunity for exponential growth for business development in the Middle East. Qatar was selected as the first country from the Middle East to host the worldwide tournament over 12 years ago, allowing plenty of time to prepare for the competition and create everlasting business relationships. Kyriaki Kaplanidou, a UF professor and researcher, published a study in 2016 for the Journal of Business Research, working alongside her fellow colleagues. The study followed the industrial progress made in Qatar after its 2010 selection and demonstrated how their networking efforts improved the Persian Gulf region business infrastructure. “The country has invested a great deal of time and money to expand its physical and human resources. They’ve had to understand how business is done in other countries, learn innovative construction techniques and develop their human capital in areas of knowledge, skill and awareness of other cultures and business practices,” Kaplanidou said. Kaplanidou and her team interviewed 24 Qatar sports organizations stakeholders, both indirectly and directly involved with the 2022 World Cup. Her research found that almost all the interviewees highlighted Qatar’s characteristics that either impede or improve their current development status. The most highlighted criteria pertained to labor cases pertaining to hazardous working conditions and displayed racial discrimination, as the United Nations put Qatar on blast for their treatment of infrastructure workers. The government decided to implement changes and with the introduction of new, stricter labor laws, Qatar is now considered one of the most worker-friendly places in the Gulf Region. Despite all the controversy surrounding the FIFA World Cup host country, fans were still excited to cheer on their team of choice, and the tournament provided Middle East countries with something to be proud of. “It will be interesting to see if the country can reposition itself in the business world and establish its presence in other industries now that it has gained new experience and knowledge through the process of preparing for this mega event,” Kaplanidou said. By Halle Burton
